RE-TALE THERAPY - Aventus Property
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RE-TALE
THERAPY
AN INDUSTRY MAGAZINE BY AVENTUS
TO INSPIRE PEOPLE TO EXPERIENCE THE JOY
of crea t ing a beau tiful home and lifest yle
Photo credit: Provincial Home Living
RETAILER UPDATES OUR NEW CENTRES
Retailer News and More Castle Hill Super Centre and Marsden Park Home
Page 04-23 Page 16-17
ISSUE 6, AUGUST 2017
Issue 6 | August 2017 aventus industry magazine
CHANGE WHAT’S
FOR THE BETTER INSIDE
IMPROVING NEW FOCUS ON FURNITURE
OUR ASSETS RETAILERS CELEBRATES 30 STORES
Winston Churchill said that “to improve
is to change; so, to be perfect is to
have changed often.”
P. 02 P. 03 P. 04
I am fortunate to see this philosophy first hand
every day, driving retailers in Aventus centres Q&A WORKING AS ONE PROVINCIAL RECIPE FOR
across Australia. I also see this as a motivation WITH TO BRING THE HOME SUCCESS
ANDREW COMMUNITY GROWING UP KWB GROUP
for your customers as they create, perfect, and HOYNE TOGETHER
nurture the home of their dreams.
As retailers, you make it easier for customers are also expanding Cranbourne Home to P. 05 P. 06 P. 07 P. 07
to turn their dreams into reality, and inspire provide customers with a purpose-built
them to think bigger, explore a broader child care facility, redeveloping the former
range of ideas that will enrich their lives, and Bunnings tenancy at Sunshine Coast Home,
experience the joy of creating a beautiful and undertaking major aesthetic upgrades
KEY EVENTS SHERIDAN HOW AUSTRALIANS HAPPY
home and lifestyle. at Macgregor Home. We’re committed to
making the necessary changes to ensure FAMILY FUN AS STORY CHOOSE RETAILERS
In turn, it is our mission at Aventus to provide
the best platform for you to do this, so I’m
our centres remain the very best home and SALES SKYROCKET BIG-TICKET
life shopping destinations in Australia so that
thrilled to report that these opportunities for
you, our retailers, can continue to build your FURNITURE
you to reach and inspire shoppers continue
sales, grow your profits, and deliver ever
to grow.
improved services and retail experiences.
Earlier this month we warmly welcomed over
Similarly, Re-Tale Therapy aims to arm you
100 new retailers into the Aventus
family following the acquisition
of Castle Hill Super Centre
with invaluable information, sourced from
experts and industry leaders, to keep you P. 08, 18, 20, 23 P. 10 P. 11 P. 12
informed as you navigate a rapidly changing
and Marsden Park Home
retail landscape.
in Sydney and the $6.4
million upgrade and We’re keen to hear your feedback and
BOX OFFICE DRAW ABOUT TESLA OUR
expansion of Belrose suggestions about the kinds of articles
Super Centre. We and content you want to be seeing in OUTDOOR MOVIE SUPERCHARGING NEW CENTRES
future issues.
EVENTS A DRIVING
Enjoy the read and I wish you a year of FORCE FOR RETAIL
exceptional trading.
P. 14 P. 15 P. 16
BIG DATA Q&A OUR PROPERTY LEASING
Darren Holland, BEYOND THE WITH PORTFOLIO OPPORTUNITIES
CEO, Aventus Property Group. BUZZWORD BOOODL’S
GEORGE
FRENEY
P. 21 P. 22 P. 24 P. 25
Issue 6 | August 2017 aventus industry magazine 02/03
IMPROVING OUR ASSETS We
welcome
WHAT’S HAPPENING IN CENTRES? our new
retailers
CARPET COURT FOCUS ON FURNITURE FOCUS ON FURNITURE
Jindalee Home Logan Super Centre Belrose Super Centre
THE FLAVOUR MILL SHERIDAN STUDIO BARBEQUES GALORE
Belrose Super Centre Belrose Super Centre Belrose Super Centre
PROVINCIAL HOME LIVING FRAME TODAY IRON STUDIOS
Belrose Super Centre Highlands Hub Bankstown Home
KRESTA BCF NUTRITION WAREHOUSE
Mile End Home Cranbourne Home Kotara Home
CRANBOURNE BELROSE SUNSHINE MACGREGOR
HOME SUPER CENTRE COAST HOME HOME
> Commenced construction of our first Child > Belrose Super Centre completed a > Redevelopment commenced on the > Commenced an exciting facade upgrade
Care facility at Cranbourne Home – “Little $6.4million expansion with 2,260sqm of former Bunnings tenancy at Sunshine project for Macgregor Home
Learning School” GLA constructed on the existing rooftop Coast Home
> The redevelopment works include painting,
car park.
> Upon completion, this fun and interactive > National retailers Amart Furniture, facade cladding, new feature signage
centre will welcome up to 100 kids from > The centre welcomed two new national Sheridan and World Gym have pre- panels, landscaping and an upgrade of
the local community retailers to its mix - Focus on Furniture and committed to the project, taking internal common areas
Barbeques Galore, who opened their doors occupancy to 100%
> Little Learning School are an innovative > Project due for completion during the first
for a successful grand opening launch
leader in Child Care Services, > Project due for completion during the first quarter of FY18
with established locations all over NSW. quarter of FY18
They are currently rolling out various
locations in VIC, with Cranbourne part of
this upcoming pipeline
> Project due for completion during the first
quarter of FY18
Cranbourne Home in construction Belrose Super Centre entrance Sunshine Coast Home in construction Macgregor Home before renovations
Issue 6 | August 2017 aventus industry magazine 04/05
FOCUS ON FURNITURE Q&A
CELEBRATES 30 STORES WITH ANDREW HOYNE
Competition in the retail sector has never been fiercer, especially as bricks
Australian owned furniture specialist, Focus on Furniture,
and mortar stores compete with online outlets. The experience people have when
recently celebrated opening their 30th new store in Australia.
they visit our stores, the emotional connection they have to them, is crucial. We spent
15 minutes with Andrew Hoyne, Principal of the branding and marketing company Hoyne,
to learn how place visioning can increase both loyalty and profits.
The company specialises in producing new markets and experience the same
stylish furniture for an affordable price success we have enjoyed in our established
and now operates 33 stores in Melbourne, areas,” Samantha said.
regional Victoria, Sydney, NSW Central
The Focus on Furniture showrooms feature
Coast (Tuggerah), Canberra, South Australia,
a generously sized product range. From
Brisbane and regional Queensland.
contemporary and comfortable sofas in a
“We are dedicated to ensuring we offer variety of choices, including leather and
quality furniture, at a great price point. We fabric lounges, through to dining settings,
firmly believe good value should be available occasional pieces, bedroom furniture,
to everyone. You shouldn’t have to pay a mattresses and a whole host of Australian
premium, for good quality, contemporary custom made options, there is something for
and stylish furniture. Offering this value, everyone and every home.
all day every day has resulted in strong
“Our mission is to always offer the best value
customer loyalty in every area we open,”
for money available to our customers and
said Samantha Clarke, Marketing Manager,
we are delighted to introduce the Focus on
Focus on Furniture.
Furniture value promise to more customers
Samantha said the company has been across the country,” said Samantha.
preparing for expansion across Australia for
Focus on Furniture is also an official
quite some time with more openings planned
major partner of Breast Cancer Network
later in the year.
Australia (BCNA).
“Having just opened 10 new QLD/NSW
For further details on the range or store
locations with a few more only weeks from
locations, visit www.focusonfurniture.com.au
opening, we are excited to embrace these
ABOUT
WE ASKED WHY SAMANTHA CLARKE LIKES
ANDREW
WORKING WITH AVENTUS Since establishing Hoyne in 1991 with
Focus on Furniture has one channel where we can communicate all of our advertising the ambition of creating marketing
movements and Aventus feeds that through the respective centres. They have a very Q: WHAT DO YOU REALLY MEAN WHEN Q: WHAT DOES BRANDING HAVE good example. Developers The TOGA Group that truly delivers, Andrew has spent
open forum for discussion on centre initiatives, constantly referring to the retailer for YOU USE THE TERM PLACE VISIONING? TO DO WITH THESE REAL WORLD bought the old Jewish Hakoah Cultural Club the last two decades perfecting his
feedback. They are creative in their initiatives and think outside the box in terms of Let me take a step forward, before I take a EXPERIENCES? and wanted to replace it with a mixed-use approach. Passionate about property,
how to drive traffic to their centres. Most importantly is their collaborative approach to step back. Your brand should demonstrate You have to connect with people using both development combining retail, four levels precincts and placemaking, his
advertising. They are happy to suggest an idea, or listen to one of ours. Either way they the spirit or personality of your business, branding and what people in planning refer of serviced apartments and several levels interests stretch far beyond brand and
are supportive without placing too many red flags in the way and sometimes this can be a and when that comes to large format retail to as placemaking. At Hoyne, the brands we of owner-occupied residences. The local marketing. His involvement ensures
downfall of a large centre group but Aventus seem to really focus on the larger objective centres, this means reflecting the spirit and create actually tell a story. They connect with community is very vocal and loyal to their the improved quality of the overall
– to assist us growing our business, so they can grow theirs. Focus on Furniture has 8 aspiration of that community as a whole. something genuinely unique about a store, suburb and its culture. We had to work with development, resulting in greater
stores across Aventus centres and we look forward to continuing the strong partnership. Done correctly, branding can attract the a product or a retail centre, and bring that to the architects and developer to ensure the commercial outcomes for every client.
consumers you need, plus the other retailers life. You’ve got to find something people truly whole project embodied beachside living but Of the 14 books he has been involved
and ancillary businesses you want. But recognise and connect with, something they are that the retail plaza, in particular, would be in publishing, three have focussed on
before that can be achieved you must create proud to be a part of, or want to become part of. beloved by the local community. This meant specific suburbs and precincts. His
a vision of what type of distinct place is being Q: AND HOW DOES PLACEMAKING FIT making it look really great in the location but most recent book, The Place Economy,
created and what will make it memorable. INTO ALL OF THIS? also choosing the right food and beverage is an embodiment of that philosophy.
To predetermine the experience you’d like We talk about place visioning and that’s where tenants. The branding we created celebrates Ultimately, Andrew is driven by a love for
people to have, the first step should always we combine all our knowledge and research Bondi and all its eccentric residents and creative solutions that are the result of
We are dedicated to ensuring we be to develop a place vision.
Q: WHAT ADVANTAGES DO REAL
about an area or a project, then identify the
ultimate experience people would love to have
attractions. Physically, Boheme actually
creates a pedestrian throughway that locals
powerful strategies.
offer quality furniture, at a great WORLD RETAILERS HAVE OVER ONLINE
COUNTERPARTS?
when they come into contact with it. From
there we literally envision how that will look,
now use all the time. Commercially, its stores
and cafes are popular with locals and tourists
to by every single stakeholder. Successful
price point. We firmly believe The thing people often forget about is how
emotive a retail experience can be. An online
feel, smell and sound, then recommend the
elements required to make it all happen. The
alike. It’s a huge success. The developers got
the profitable project they needed while the
brand and place experiences demand
that every touchpoint is consistent when it
good value should be available to shopping experience might be less expensive
or more time efficient but it will never compare
same can be done with one small store or
an entire shopping precinct. You create the
community got a new hub they loved.
Q: SO WHAT’S THE ULTIMATE SECRET TO
comes to the quality, commitment and the
personality they reflect. To talk practicalities,
everyone. You shouldn’t have to to the thrill or pleasure of actually spending
time in a great retail environment, seeing
experience you know people will not be able
to ignore.
SUCCESS IN YOUR MIND?
Actually Brett Blundy, Director of Aventus
this can start in the carpark and travel
through the cafes, into the stores, even into
pay a premium, for good quality, products displayed well, being exposed to
new ideas and being served by welcoming
Q: CAN YOU GIVE US A REAL
WORLD EXAMPLE?
Property, made the point in one of his
recent editorials. He referred to the fact that
the washrooms to be honest. As a consumer
I have to feel like I’m on a unique journey,
contemporary and stylish furniture. professionals. Kids still want to go shopping
with grandparents and girlfriends still want to
Sure, it’s easier to reference a project which
has existed for a few years, because people
collaboration between management, leasing,
operations, marketing and retailers contribute
obviously a really positive and enjoyable one,
that I’m going to return to again and again,
spend Saturday afternoons together getting a to the overall success of your centres. I could
Samantha Clarke, Marketing Manager, have had an opportunity to experience it and that I’m going to recommend to others.
little retail therapy. properly, and it’s a proven success. Boheme not agree more. Place visioning and branding
Focus on Furniture
in the Sydney beachside suburb of Bondi is a has to be understood, agreed to and adhered
Issue 6 | August 2017 aventus industry magazine 06/07
WORKING AS ONE PROVINCIAL HOME
TO BRING THE COMMUNITY GROWING UP
TOGETHER
Provincial Home Living was founded in
Wangaratta, Victoria in 2002 where the
Along with the obvious and valuable societal benefits stemming from Pausewang family had purchased a co-op and
business contributions and public engagement, there are many important began restoring the building to its former glory.
reasons why leading retailers are deciding to play an increasingly When the renovation was near completion, The Provincial brand acknowledges
prominent role in their communities. there was only one store left to lease. The current trends but primarily focuses on the
founders saw an opportunity for manchester foundation pieces that every home needs.
and homewares in this region and, with that The Pausewang family strives to work with
While the immediate exposure to consumers traffic through, and provided great exposure With the current retailing landscape being A Junior Reptile & Amphibian Handlers thought, they became the final tenants and suppliers who share similar values and
that can be gained often serves as the key to all stores. Customers were invited directly continually challenged by consumers’ shift Workshop held by the Best Friends store opened the first Provincial Home Living store. beliefs, and many of the suppliers are also
driver for involvement, the longer-term gains into stores with a number of different retailer toward online shopping and purchasing, attracted more than 100 children and family businesses.
The store began trading and business
through business participation in community activations on the day. the benefits of engaging with community resulted in a substantial increase in foot was going well, though customers began In just 15 years Provincial Home Living has
events can sometimes be overlooked. and being rightly perceived as a vital aspect traffic and sales on the day. Meanwhile, requesting to purchase the units the products grown from one small country store to a large
Many of the instore events were aimed at
Studies have shown that a strategic of local society have never been more nobody was going hungry at Red Rooster were displayed in. Seeing an opportunity for business with 32 stores located in Victoria,
children in order to encourage family groups
approach to community involvement important for businesses to consider and where 365 free kids’ meals were given away. expansion, the Pausewang family decided to South Australia, Queensland, ACT, and New
to come along on the day. Activities included
contributes strongly to the achievement of plan for. The promotion generated a significant spike add furniture to their product list, and it has South Wales, and is still proudly family owned
a reptile and amphibian handlers workshop,
business goals through improved reputation in paid meal orders for parents, with overall since become Provincial’s largest department. and run.
face-painting and balloon art, lucky dips, Events such as Cranbourne Home’s Free Fun
as well as the attraction and retention sales up by $2,000 for the week as a direct
and discounted admission into the centre’s Day highlight the impact of working together Over the next few years, the products and After the success of stores in Aventus Centres
of employees. result of the event.
commercially operated play centre. to create unique and local experiences the presentation were refined while the at Mile End, Peninsula, Jindalee, Kotara,
Retail Marketing Managers at Aventus for customers. business opened stores in Bendigo, Ballarat, Sunshine Coast, and Shepparton, Provincial
Retailer perspectives: It’s a win-win
are committed to supporting retailers and and numerous locations across country Home Living is proud to open their newest
Retailers were unanimously positive, Free Fun Day: Retailer highlights
continuing to strengthen community ties. Victoria. Provincial offered a fresh outlook store in the Belrose Super Centre.
reporting significant spikes in sales figures Bargain Depot reported that the train ride
The primary objective of our community on retail, instead of the usual shelved space,
and in-store foot traffic. Patrons at some provided “great retailer exposure as it went
events are to create opportunity for locals to the store was set up as a home with defined
food outlets chose to take their meals from one end of the centre to the other” and
come together, and interact with retailers at bedrooms, living rooms, dining rooms, and
picnic style on the centre’s grassed areas rated the day as the best event the centre
the centre.
Retailers at Cranbourne Home in Melbourne
with demand for table seating, at times,
exceeding capacity.
had run. The centre kitchen set-ups displayed throughout.
recently joined forces to create a ‘Free Fun
Day’ during the April School Holidays. The
The overall mood of businesses that
“It drove customers directly to our door,” a
store representative said.
heavily promoted
centre heavily promoted the event which
participated were best expressed by Red
Lombards was giving out free balloons as the event which
RECIPE FOR SUCCESS
Rooster assistant restaurant manager Petar
engaged 51,000 people via the event’s well as staging a lucky dip and offered face
Facebook page, attracted a large number
of customers to the centre on the day, and
Fadljevic who said the event, and others like
it, consistently validated and rewarded the
painting for kids. The store reported that engaged 51,000
they had struggled keep up with the huge
increased traffic by approximately 5%.
decision to participate.
demand. “We have never seen that amount people via
KWB GROUP
“I love how Cranbourne Home works with us of customers in our store,” Fiona the Store
The centre supported the event with a
jumping castle at one end of the centre and
to host fun days like the Drive–In Movie night, Manager said. the event’s
Family Fun Day and even the Dog Day Out! I
a train ride at the other. This helped in driving
Facebook page
believe it is great for the community as well
as for the store and its sales,” Fadljevic said.
Kitchen Connection and Wallspan The company is also investing in new growth
showrooms will benefit from a new verticals with digital innovation, entry into
production facility recently established in complementary categories (such as flooring)
Brisbane and future plans for growth. and network expansion as key focus areas
for the business.
The recent acquisition of the $8 million
industrial asset in Lytton, is part of the Said John: “Improving our customer
company’s aggressive growth strategy service offering has been central to all of
which has seen a multi-million dollar turn these plans. The new production facility
around for both brands since they were means we can turn around projects faster
acquired by KWB Group in 2012. and our Virtual Reality program is yet another
way we can improve the experience we offer
John Bourke, Managing Director of
our customers.”
KWB Group said: “The new production
facility in Lytton is a significant development
for our business.
“We now have the opportunity to be able
to sell and install kitchens faster and more
efficiently than anyone else currently in the
renovation market.
“We will also be able to supply an even
higher level of customer service in terms
of customisation and rectifications.”
Issue 6 | August 2017 aventus industry magazine 08/09
FAMILIES SADDLE UP
FOR FAMILY FUN
AND FANTASTIC SALES
While the old saying about not working with kids or animals may hold true in showbiz, the
opposite has been conclusively proven true when it comes to retailing promotional events.
Families have been flocking to join in the fun Kids weren’t the only ones getting caught The centre recorded a 32% increase in The Easter Bunny popped up once again,
with retailers at Aventus centres across the up in the animal antics, with free camel customer traffic which retailers said was this time visiting Logan Super Centre in
country with the chance to get up close with, rides taking the fun to a whole new level. converted into a significant spike in sales. Queensland to deliver eggs and pay a visit
handle, play with and even ride some animals Plenty of parents were hoofing it on over for to every store in the complex. The visit was
Early Settlers and Gamble & Brown
driving up foot traffic and delivering a free ride, and the results for the resident part of a broader program of fun for local
outlets reported strong traffic due to their
a boon for sales. retailers ensured everyone left with a smile kids with the Logan Kids Club - held every
participation in the event, while another
on their face. second Tuesday - already a firm favourite for
Cranbourne Home in Victoria was the first retailer reported 16% growth on the previous
the youngsters. Suzanne ‘The Fairy Lady’ has
to kick of the furry fun this year with Best Along with the happy families who attended, year’s event.
been entertaining kids with songs and stories
Friends Pets & Cranbourne Home partnering retailers at Caringbah Home were the key
10% of retailers joined in the fun by offering and other fun activities once a fortnight.
to create a Dogs Day Out in mid January. beneficiaries from the first of these events
their own free activities as part of the
Despite the heat, 200 dog owners enjoyed as the centre recorded a 25% increase The Easter Bunny’s final Aventus appearance
event which was advertised throughout
a day out with their canine pals enjoying in customer traffic on the day. Huge for the year, to the Belrose Super Centre,
the centre using die-cut signage featuring
activities such as a pet photo booth, crowds lined up for hours for the chance was a special one made possible by Kids
the star attractions. Once again customer
doggie pools, dog face-painting for the to be carried about on camelback and the Cove Early Learning Centre in Terrey Hills.
engagement via Facebook was strong with
kids, giveaways, dog demonstrations and overwhelming feedback from young and old Kids Cove sponsors the centre’s Mini Super
many compliments flowing in after the event.
more. Best Friends sent an email to 15,000 was that the fun was well worth the wait, Trouper Kids club, a regular and hugely
customers via their database, while the even at peak periods. Retailer involvement The same day, Highlands Hub retailers were popular fun social program. The Easter
event’s reach via Facebook hit 20,079. The included free balloons at Mint Flooring, free similarly being swamped with additional Bunny was only too happy to be a part of
event was picked up by and featured heavily 6x8 prints at Harvey Norman and a count the foot traffic with a free animal farm event – a the fun, giving away Easter eggs galore and
in the local paper. DVD stack game at JB Hi-Fi just to name a regular and perennially popular promotion leaving behind a sea of smiles on the faces of
few. The promotion also garnered a pleasing for the centre – drawing its biggest crowds retailers and kids alike.
Epping Hub was next up, assisting retailers
level of social media engagement with plenty yet. Retailers jumped on board with Subway
in the running of the centre’s first School In a separate event, the Mini Super Trouper
of praise being plastered across the event’s offering free mini cookies and an Easter egg
Holiday activation on Friday, 29 January, Kids club were visited by the NSW Fire
Facebook page. competition was held at Beacon Lighting.
in the carpark. Free School Holiday fun Service and the NSW Police Force. The Kids
included a jumping castle, animal farm, The following day, rather appropriately a Ballarat Home was meanwhile busy assisting Club events are a great way for retailers to
giveaways, face painting and more. Free Wednesday (a.k.a. ‘hump-day’), Kotara its retailers to run a school holiday activation share special offers and marketing materials
roving entertainment was provided by Kids Home retailers and their customers got their throughout the centre. The Free School with their target market during every week of
Space (a centre retailer) on the day and turn. While the kids were busy learning about Holiday Fun event, heavily supported by the school terms.
a magic show after the event at their play the different animals and how to care for retailers, included one day only retailer
centre proved highly popular. Overall the them, the camels were taking customers on offers, a jumping castle, animal farm,
event attracted 526 children which impacted mini-expeditions. Children also enjoyed free giveaways, face painting at Lincraft and
traffic by 5.4%. activities from our retailers; Hungry Jacks Fantastic Furniture, bargain spruiking,
gave away free cheeseburgers, Gamble roving entertainment, an Easter egg hunt
Eggcellent Easter Extravaganza
and Brown handed out free mini cupcakes, at Fantastic Furniture and more. The event
Come the Easter school holidays, it was
Bunnings distributed gardening pots to kids, attracted 13,065 to its Facebook page and
time for animal fun of a different kind with a
and a colouring in competition along with 875 people to the centre on the day, boosting
series of animal farm events proving a huge
lucky dips were staged at Early Settler. traffic by 17%.
drawcard for families.
Issue 6 | August 2017 aventus industry magazine 10/11
SHERIDAN HOW AUSTRALIANS
STORY CHOOSE BIG-TICKET 40% of shopping
searches on
FURNITURE Google are for
broad category
queries such
When Australians shop for big-ticket furniture items such as sofas, as “bedroom
side tables, and shelves, their smartphones are their go-to assistants. furniture.”
For retailers, this creates big opportunities to be present and useful in
shoppers’ intent-rich moments.
Big-ticket home furniture is often more than Your brand can win points right WHERE’S-THE-BEST-STORE
something to fill a room—it’s a statement. from the beginning as 49% of Australians
3 MOMENTS
And as Australians look for inspiration, have discovered and bought new brands Big-ticket purchases may not always happen
narrow their choices, find the right store, they had little knowledge of prior to on mobile, but mobile certainly influences
and then seal the deal, they use their a smartphone search.3 them. I-want-to-go moments are when the
smartphones for ideas and information. rubber meets the road as shoppers look for
I-WANT-JUST-THE-RIGHT-THING
To understand what these moments look like,
2 MOMENTS local stores that have just what they need.
we conducted qualitative and quantitative Consider a shopper on the hunt for a new Once shoppers know exactly what kind
research, exploring the role of mobile—from sofa. While watching the nightly news, she of sofas or bathroom tiles they want, they
the moment someone first thinks about searches for “kid-friendly sofa materials” on need to know where they can pick up their
redoing the bathroom to the moment the final her smartphone. She reads a few articles that items without too much hassle. When
tile is in place. convince her to go with a leather sofa instead people conduct local searches on their
Here are the four key micro-moments we of fabric. This behaviour is common across smartphones, 76% visit a business within
uncovered for Australian furniture shoppers, Australia, with 82% of people using their 24 hours of the search.5 And 28% of those
as well as insights into how your brand smartphones at home to search online when searches results in a purchase.5
can win each moment. buying home goods furnishings.3
How to win where’s-the-best-store
After she knows what kind of sofa she moments
1 I-NEED-SOME-IDEAS MOMENTS wants, it’s time for her to find the right one. >> Have a local presence: By the time they
When a shopper kicks off a new project, She might head to a few retailer sites she’s search for locations, shoppers are ready
Sheridan is celebrating its 50th Anniversary this whether it involves finally redoing the living
room or looking for a new bed, they’re in
already familiar with, and she’ll also search
for broad terms, such as “affordable leather
to roll. Make sure your online business
listing is updated, that you’re present
year with a series of collaborations that nod to discovery mode. They want to see what’s sofa” or “best leather sofa.” for local search terms such as “furniture
what makes Sheridan unique; artistry, quality, out there, so they head out not to research
With so much information available to
stores near me,” and that you have
craftsmanship and iconic design. Introduce creative thought and mattress prices, but to look for ideas. In fact,
40% of shopping searches on Google are
consumers, Australians conduct dozens
of searches to help them find exactly the
location extensions set up.
>> Show product availability: As much
beauty into everyday things of life for broad category queries such as
“bedroom furniture.”
right thing. Nearly half (45%) of recent
home furnishings purchasers in Australia
as shoppers care about optimising and
finding the perfect piece, they care
need to make comparisons. You can run a
quick check on how mobile-friendly your
Claudio Alcorso Shoppers in these I-need-some-ideas compared choices and product features on equally about being efficient and saving site is right now with Test My Site.
Sheridan was founded in Australia by available in their Studio and Sheridan
moments are looking for inspiration. What their smartphones.4 time. To drive shoppers directly to you,
visionary entrepreneur Claudio Alcorso in Boutique stores from end of July. This >> Include detailed product specs and
colours are in style right now? How can I show product availability at your different
1967. As a boy working in the family textile collaboration talks to the artistry at the heart How to win I-want-just-the-right-thing answers: If shoppers have questions that
arrange the room to make the best use of store locations with local inventory ads.
printing business in Italy, Claudio acquired of the brand’s history. Done first created a moments a sales rep can’t answer, they’ll go—you
knowledge and a love of textiles. When he sell-out collection for Sheridan in the 80’s. light? What themes can I incorporate? >> Provide detailed information and tips 4 THIS-IS-THE-ONE MOMENTS guessed it—to their smartphones. Even
migrated to Australia he bought with him an about products: It’s crucial for your Often when shoppers enter your store, in those final moments, you’ll need to
The launch of Sheridan Studio concept How to win I-need-some-ideas moments
inherent understanding of the importance site and any ads supporting your site to smartphone in hand, they know what they be there and be useful on mobile, if only
stores is also key in Sheridan’s 50th year. The >> Be there: It’s crucial for your brand to
of quality as well as his passion for art and have all the information shoppers need to want—but they may also have other options in to help shoppers feel confident in their
new concept stores enable the customer to have a mobile presence at this point
beauty. Claudio believed that beauty in art make choices. mind. In the store, they want to check how the purchases when they walk out the door.
create, curate and style their home with a full because 90% of smartphone users
belonged to everyone, everywhere – not just >> Get in front of interested shoppers: piece looks in real life, how it feels, and whether
home offering – from floor rugs to furniture say they aren’t sure of the specific >> Provide multiple checkout and
on gallery walls or in ornate gold frames. His Shopping ads help you get your product the colour is what they expected. In Australia,
and storage solutions to wallpapers, wall art, brands they want to buy when they fulfillment options: When ready to buy,
vision was to “introduce creative thought photos in front of consumers searching 68% of smartphone shoppers have used their
bathroom accessories and soft furnishings. begin shopping. people want convenience and simplicity.
and beauty into everyday things of life” and online for what you offer. phones to search for information about items
Sheridan Studio also continues to house a >> Showcase compelling visuals: Providing If shoppers are looking to buy online,
his down to earth, egalitarian way of thinking they were looking to buy while in a store.3
curated selection of Sheridan’s most adored high-quality visuals can help shoppers >> Include descriptive photos: Shoppers make it easy by allowing them to check
was a perfect fit with the Australian spirit.
bed linen, towels, cushions, throws and focus their vision. like to get a feel for your furniture without Whether you’re the store the shopper out as guests and providing them with
That’s a vision that still holds true for bed accessories. having to drive to your store, so include is standing in or the competitor she’s multiple ways to pay.
>> Provide helpful content: Many Australian
Sheridan today and guides us in everything product photos from different angles and researching, you want to have all your ducks Mobile influences shoppers’ choices all along
Studio stores operate as an interactive space shoppers save pictures of room design
we do. We’re known and loved in Australia in context. in a row to make it easy to choose you. the way. When you consider what furniture
with large communal tables for conversation, ideas they come across as they search.
and around the world for our beautifully >> Turn on reviews: Featuring product shoppers need at each step of the journey
learning and consultation, and workshops. When shoppers find (and save) photos
designed, quality products that make life just How to win this-is-the-one moments
The new store format will be home to styling of contemporary living room layouts, for reviews and user comments can increase and provide helpful and quick experiences,
that little bit more indulgent around the home – >> Offer a seamless mobile experience:
sessions and workshops, transforming the example, from a brand’s blog, they’re a shopper’s confidence in a product and your brand can influence decisions in the
be it bed linen for the bedroom, towels for the It’s crucial that mobile experiences are
traditional retail framework into a hub of much more likely to keep your brand in get them ready to head to the store. moment and shape consumer preferences in
bathroom, table linens, loungewear or home frictionless and have everything shoppers
creativity and a truly bespoke customer mind as they come closer to purchase. the long-term.
accessories for all the other places
experience, enabling the customer to create
of the home.
an entire Sheridan home.
One collaboration in the 50th year that Sources (5)
For more activity around their
stands out is the partnership with iconic 50th anniversary visit 1. Google internal data, anonymised, aggregated searches that trigger a PLA, November 2015, U.S.
Australian artist, Ken Done. He has created Sheridan.com.au@sheridanaustralia 2. Google/Ipsos, “Consumers in the Micro-Moment, Wave 3,” August 2015, U.S., n=1,291 online smartphone users 18+.
3. Google/Galaxy, “Consumers in the Micro-Moment,” June 2015, Australia.
a limited edition collection of quilt covers, #sheridanaustralia 4. G oogle/TNS, “The Consumer Barometer Survey,” 2014–2015, Australia, n=128 smartphone users and home furnishing recent purchasers.
cushions, and a beach towel that will be 5. Google/Purchased Digital Diary, “How Consumers Solve Their Needs in the Moment,” May 2016, U.S., representative sample of n=1000 smartphone users, n=634 local searchers, n=1140 purchasers.
Issue 6 | August 2017 aventus industry magazine 12/13
HAPPY
RETAILERS
Adairs, Caringbah Home Petbarn, Kotara Home
Sleepy’s, Kotara Home Toys R Us & Babies R Us, Bankstown Home Freedom, Belrose Super Centre Choices Carpet, Kotara Home
Autobarn, Cranbourne Home Barbeques Galore, Castle Hill Super Centre Best Friends, Cranbourne Home OZdesign Furniture, Caringbah Home
Provincial Home Living, Belrose Super Centre Best & Less, Highlands Hub Snap Fitness, Epping Hub 99 Bikes, Mile End Home
Snooze, Bankstown Home Barbeques Galore, Belrose Super Centre JW Computers, Bankstown Home Subway, Bankstown Home 24/7 Fitness, Cranbourne Home Freedom Furniture, Castle Hill Super Centre Lombards, Cranbourne Home Howards Storage, Castle Hill Super Centre
Barbeques Galore, Belrose Super Centre Ezyswim, Bankstown Home Thyme Out Cafe, Cranbourne Home Barbeques Galore, Belrose Super Centre Beds n Dreams, Mile End Home Office Works, Epping Hub Sleeping Giant, Castle Hill Super Centre Red Rooster, Cranbourne Home
BRAND PARTNER
OPPORTUNITIES
Red Rooster, Cranbourne Home Provincial Home Living, Belrose Super Centre Godfreys, Belrose Super Centre Chemist Discount Centre, Peninsula Home
Partnering your brand with Aventus has never
Barbeques Galore, Belrose Super Centre Freedom Furniture, Belrose Super Centre The Good Guys, Bankstown Home Plush, Mile End Home
been easier. With 22 centres across Australia,
we’ll help you connect your brand message to
the right customers.
Our spaces are as diverse as our customers, With solutions in Digital Media, Social,
bringing together Home, Lifestyle, Site Activations, In-Centre Media and
The Flavour Mill, Belrose Super Centre Beacon Lighting, Bankstown Home Autobarn, Mile End Home Adairs, Caringbah Home Food and Health & Wellbeing – creating Sponsorships, Aventus is where you
hubs that are so much more than just a need to be.
shopping destination.
Visit www.partnerships.aventusproperty.
com.au to find out more.
Gamble & Brown, Kotara Home Kids Space with Darren Holland CEO at Barbeques Galore, Bankstown Home Sofa Shop, Mile End Home
Epping Hub
Issue 6 | August 2017 aventus industry magazine 14/15
BOX OFFICE DRAW ABOUT TESLA
OUTDOOR MOVIE EVENTS A SUPERCHARGING
DRIVING FORCE FOR RETAIL
Tesla was founded in 2003 in Silicon Valley
by a group of engineers who wanted to
prove that electric cars could be better than
gasoline-powered cars. A car with instant torque,
incredible power, and zero emissions, Tesla’s
products would be cars without compromise.
Each model would be increasingly affordable, Ballarat Supercharger Opening
helping the company work towards its Tesla’s Ballarat Home Supercharger station
mission: to accelerate the world’s transition is the first connection from Melbourne to
to sustainable energy. Adelaide. The official opening was held at the
centre on Tuesday 7th March 2017 with
Since announcing the technology, Tesla
a ribbon cutting ceremony.
has deployed more than 800 Supercharger
Stations and more than 5,195 Superchargers Councillor Jim Rinaldi from the Ballarat City
worldwide, making it the fastest-growing Council was on hand to cut the ribbon and
fast-charging network in the world. declare the six bay station open. Multiple
owners drove from near and far for the
Supercharger stations are strategically
opening event and vehicles were on display
placed to allow owners to drive from station
for locals to test drive.
to station with minimal stops. Stations are
located near amenities like roadside diners, The Tesla Supercharger can add up to
cafes, and shopping centres so road trippers 270 km of range in just 30 minutes of
can stop for a quick meal and have their charging. Superchargers are designed for
Crowds gather to Model S Tesla vehicles charged by the time
they’re done.
city to city travel, allowing owners to travel
for about three hours, take a quick break,
Energy, excitement, fun and broad-appeal. These are not only enjoy outdoor Tesla Superchargers charge a Model S in
and get back on the road charged up.
key ingredients in successful retailing but also the recipe for a cinema family screening minutes instead of hours. The ability to quick
charge, allows easy long-distance travel
hit. So, it is no surprise that our outdoor family film promotions have along well-travelled highways around the
world. The Tesla Supercharger
been attracting as many as 3000 customers to some screenings. is substantially more powerful than any
existing charging technology, providing up to
120 kilowatts of power and 270 km of range
But how do retailers reap the rewards of this many ways to get involved. These include customer traffic for the day, with 1600 people in 30 minutes. Councillor Jim Rinaldi and Senior Marketing & Communications Manager for Tesla Australia,
foot-traffic, especially when screenings are offering screening day specials, free in-store visiting after 4pm equating to 34% of the Heath Walker, officially opening the charging station at Ballarat Home.
generally scheduled during sunset hours? activations, airing commercials prior to day’s customer traffic.
the movie and more.
With centres showing significant crowd Additional attractions - a puppet show and
increases on repeated events, more and
more retailers are choosing to extend RECENT the chance for customers to have their photo
taken with the NRL Premiership Trophy - The event
opening hours. And with the majority of
families arriving an hour or more in advance
FEATURE proved hugely popular. Retailers reported
many customers returning after the event attracted over
of the screening, operators are finding
many simple, cheap and effective ways to
HIGHLIGHTS to make purchases.
990 customers
Epping Hub – Movie: Zootopia
entice families into their stores such as free
balloons, popcorn, and competitions. Bankstown Home – Movie: Zootopia
Despite poor weather forcing the cancellation
of a community market planned to
and significantly
boosted foot
With over 60% of retailers participating on
The return for retailers is an opportunity complement the centre’s first outdoor movie
the evening, holding their own free activities,
to boost sales, increased brand/store event, customers arrived early and enjoyed
traffic.
some 1,600 cars visited the centre after 3pm.
awareness, and (in what seems to be a free retailer activations including jumping
growing trend, based on retailer feedback) Customers skied the Swiss Alps in castles, novelty animal rides, food trucks,
customers deciding they need to come back Bankstown via a JW Computers 3D virtual free face painting, and roving entertainment.
for a particular product or item at a later time. reality world demonstration, while a puppet The event attracted over 990 customers and
show brought back some nostalgia significantly boosted foot traffic.
With both parents (a.k.a. the ‘dual decision
for parents.
makers’) generally present at screenings, Peninsula Home – Movie: Cars
mums and dads are returning soon after to Once again, retailers reported a boost in Pre-movie entertainment - including free
purchase items they may otherwise have sales including additional gym memberships, retailer activations, go karting, giveaways,
never seen or considered. a spike in bed sales and Toys R Us recording jumping castle, and a roving jazz band - had
a 20% jump in customer traffic. customers flocking early. The event attracted
Due to increasing demand from patrons and
retailers, Aventus will continue to roll these close to 500 patrons on the night, increasing
Caringbah Home – Movie: Zootopia
movie events out. foot-traffic by 9.7%.
With wet weather looming, the centre’s
As with anything, the more a store puts loading dock was immaculately cleaned
in, the greater the return - and there are and transformed into a makeshift ‘screening
hall’. The event achieved a 54% increase in
16 Issue 6 | August 2017 aventus industry magazine 16/17
OUR Castle
NEW CENTRES Hill Super
Centre
Marsden
Park
Home
The Australian reported the acquisition
in its 31 May 2017 edition: Aventus
buys Home Hubs for $436m
In July this year, Aventus became the very The Aventus Property Group has struck the
country’s biggest-ever large-format retail
but it doesn’t rerate the entire industry,”
Mr Holland said.
Macquarie said the deal was consistent with
the Aventus strategy of consolidating in large-
proud owners of two large format retail centres purchase with the listed trust buying Home
He pointed to other deals involving private
format retail. The company listed in late 2015
Hubs in the northwestern Sydney suburbs of to allow it to access listed capital to move on
in Sydney, located at Castle Hill and Marsden Castle Hill and Marsden Park for $436 million.
buyers but the value of well-positioned centres
opportunities in a fragmented asset class.
is expected to rise as a result of the new metrics
Park. This acquisition introduced an additional The company beat stiff competition from retail that have been set and Aventus may sell some Since then it has bought a Blackstone portfolio
104 shops across more than 71,800sqm to the magnate Gerry Harvey to buy the two Sydney
centres from international heavyweight
smaller assets. and snapped up smaller individual centres,
with the latest deal viewed as earnings-
Aventus portfolio. LaSalle Funds Management, leaving it
Mr Holland noted that Aventus had grown from
a 9 per cent share of the national large-format neutral or slightly dilutive, although Mr
well positioned to consolidate further in retail market to 14 per cent as its portfolio had Holland pointed to a number of opportunities
industry superannuation funds — AustSafe
the industry. lifted to more than $1.8 billion. to improve the centres.
Super, Club Plus Super, Energy Super and
The blue chip centres sold on a weighted “Whilst the deal is not hugely material Intrust Super.
He agreed that it was pursuing industry
Aventus now owns 22 large format retail average capitalisation rate of 5.6 per cent. for earnings in the very near term, this
consolidation but insisted that it was also They reaped a hefty premium after buying the
centres across four states, with a combined Home Hub Castle Hill went for $336m at a transaction improves Aventus’ exposure to the
boosting value by delivering on its development Castle Hill facility for $178.5m in 2012 and the
value of $1.8m. We are now the largest LFR
fully leased yield of 5.5 per cent and Home pipeline and exploring planning reform at its Sydney market,” Macquarie said. site for the Marsden Park property in 2015 for
landlord in Sydney, with catchment area
Hub Marsden Park for $100m at a fully leased existing sites. $66m, and then developing it.
coverage to 43% of Sydney. The sale of the centres by the LaSalle Australia
yield of 6 per cent.
Aventus yesterday conducted a $215m Club Investment Trust is another marker “The dominant, strong performance, high
In typical Aventus style, we quickly identified
Aventus chief executive Darren Holland played entitlement offer, handled by investment for the sector that is producing steadier growth aspect and exceptional quality of the
opportunities to enhance and energize
the look and feel of the centres, as well as
improving customer experience and linger
Aventus Team down concerns that prices in the emerging
sector had escalated too quickly, citing its
banks Macquarie and UBS. The raising was
backed by billionaire co-founder Brett Blundy
performance than landlords exposed to
department stores and some struggling anchor
assets resulted in significant investor interest
from international investors, domestic
growing maturity and the rising proportion and Sanity boss Ray Itaoui who will hold a supermarket chains. institutions and a range of high-profile private
time. Works have already commenced across
Photo credit: Hellas Kamarinos of tenants that were listed on the ASX and combined stake of about 35 per cent after the investors,” Mr Rooney said.
both sites, and rebranding of the “Home The homemaker portfolio was marketed
Hub” name is planned as “Castle Hill Super pursuing multibrand strategies. heavily bid raising.
by Simon Rooney of JLL and Dan McVay “The deep investor pool was clearly attracted
Centre” and “Marsden Park Home”. “We think there might be some (capitalisation The $2.32 per share price showed a 7.1 per cent and Sam McVay of McVay Real Estate after to the long-term potential and the high
rate) compression off the back of this ... fiscal 2018 distribution per security yield. being assembled by LaSalle on behalf of four population growth outlook for both assets.”Issue 6 | August 2017 aventus industry magazine 18/19
THINKING OUTSIDE
Meanwhile in Queensland a number of
retailers at Jindalee Home joined forces to
host the centre’s most successful carpark
sale yet. The inclusion of food trucks and
THE STORE
kids’ activities created great shopper
circulation throughout the centre and drew a
massive crowd of customers.
The event saw a traffic increase of 22% on
the day, with enough cars to fill the carpark 9
Kotara times over. It was the centre’s busiest day in
the previous 12 months.
Carpark Retailers were thrilled with their efforts
as they reported their best sales days
Sale! of the year, with many recording bigger
one day revenue totals than during the
Christmas period.
Highlands Hub in NSW similarly opened up
its carpark to retailers in June with large
crowds proving that the right mix of deals
and attractions can easily be enough for
shoppers to ignore the winter chill. The Huge
Carpark Sale event saw overall foot traffic up
by 8% and participating retailers reporting
strong sales results.
And rounding out the final two weeks of
June, Beds n Dreams hosted its very own
massive car park sale at Belrose Super
Centre. Catherine from Beds n Dreams
promoted the event via the store’s customer
email database and, with the support of the
centre’s social media and website, the sale
was such a great success that it has already
been booked in for a repeat next year!
Mile End
It was Carpark
the centre’s Fun!
busiest day in
the previous
12 months
It’s one of the most important advantages that physical stores can offer over their
hamstrung online-only competitors. It can create some of the most fun, cost-effective and
simplest opportunities to promote customer traffic. And, having only grown in popularity
due to the increasingly exciting variety of deliverable customer experiences, it’s a proven MARKETING
winner at driving up sales. Yes, it’s the fresh-air and the wide‑open spaces! MANAGERS
Our Retail Marketing Managers are here to support our retailers, so
please ensure all marketing correspondence is directed to the appropriate
contact. We look forward to working with each and everyone of you.
We’re talking about taking the shopfront Participating retailers recorded strong sales Other stores in the centre also reported One retailer reported the additional cars
outside, really leveraging the real estate with one store operator alone reporting significant rises in sales, with one business equated to an extra $2,000 per vehicle Sarah George Georgia Kelly Jenny Birt Donna Godwin Jillian Christie
available, and transforming the shopping a 135% increase on the same period the reporting a doubling in revenue for the in sales while another retailer reported Retail Marketing Manager Retail Marketing Manager Retail Marketing Manager Retail Marketing Manager Retail Marketing Manager
experience into a market feel. previous year. day, and another reporting a more than garnering some $750 for every set of wheels Queensland New South Wales Victoria NSW & SA New South Wales
15% jump. that turned up. Logan Super Centre, MacGregor Castle Hill Super Centre & Cranbourne Hub, Peninsula Home, Midland Home, Caringbah Home, Belrose Super Centre, Tuggerah
Indeed, some of the most popular and hugely Television ads were used for the first time Home, Tweed Hub, Jindalee Home, Marsden Park Home Ballarat Home, Shepparton Home Bankstown Home, Mile End Home Super Centre, McGraths Hill Home,
successful events that our retailers have to promote the regular event with customer “This event is always strong for us and 2017 Sunshine Coast Home 02 9634 1116 & Epping Hub & Highlands Hub Kotara Home & Warners Bay Home
been involved with this year have been our traffic matching the huge numbers achieved delivered again with our sales up double!” 07 3209 3656 gkelly@aventusproperty.com.au 03 5991 4922 02 9847 7002
02 9542 7344
carpark sales. By re-imagining these areas in 2016. said another retailer, adding: “Big, big sgeorge@aventusproperty.com.au jenny@aventusproperty.com.au jillian@aventusproperty.com.au
donna@aventusproperty.com.au
at Aventus centres, retailers have created a increase in customer traffic.”
Another such event, also staged annually
fun market place vibe – and the change of
by Mile End Home in South Australia in May, “Killed it - sales were great,” was the short
scenery has been a hit with the public.
was a huge winner with 80% of the centre’s and sweet summary from another store
Kotara Home in NSW was among the first of retailers choosing to participate and creating operator, with their neighbours’ expressing
the centres to take advantage of the great a heap of energy throughout the centre. similar excitement about their gains from
outdoors this year with its now annual Car the event.
Retailers again reported excellent results.
Park Sale taking place in March.
Once again, part of its sprawling carpark
The sales achieved by one chain outlet store
in the centre launched it to number one in its
“Excellent awareness [converted into]
strong sales - many new customers were Big, big
space was converted into a pop-up group national rankings for the day. The store commenting they [hadn’t previously known]
increase in
ED
ED
marketplace with retailers trading in the usually sits around 5th or 6th in Australia for the brand was at the centre,” said one
IN
IN
customer traffic
JO
JO
car park and shoppers snapping up the daily sales, however a sales spike of between store operator.
ST
wonderful deals and specials on offer. 70-80% saw it top the charts. ST
JU
JUIssue 6 | August 2017 aventus industry magazine 20/21
CLEANING UP BIG DATA
IN STYLE BEYOND THE BUZZWORD
Two lucky shoppers, and their families, will be Every second we create new data. And every day our ability to create, analyse and
going home to beautifully clean and tidy homes investigate data is growing. A recent EY report, Big Data: Beyond the Buzzword has
all year after winning 12 months’ worth of free highlighted the growing relevance of data across all areas of the property sector.
weekly cleaning services courtesy of the Kotara
Home and Mile End Home centres.
ABOUT EY
The promotional events – being repeated reflecting their local community. All images EY is a global leader in assurance, tax, transaction and advisory services. The insights
and quality services we deliver help build trust and confidence in the capital markets and
at both centres due to the overwhelming were posted on the centre’s Facebook page,
in economies the world over. We develop outstanding leaders who aim to deliver on our
success of the competitions in previous with the public invited to vote on a winner promises to all of our stakeholders. In so doing, we play a critical role in building a better
years – also saw retailers cleaning up by by ‘liking’ their favourite image. The top ten working world for our people, for our clients and for our communities.
way of boosted sales figures directly tied to images were then reproduced and exhibited
EY refers to the global organization, and may refer to one or more, of the member firms
the events. in centre on display stands and car park
of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young
banners. The top ten students each took Global Limited, a UK company limited by guarantee, does not provide services to clients.
Newcastle based retailers at Kotara Home
home a voucher donated by centre retailers
were the first to benefit through their event For more information about our organization, please visit ey.com.
Bargain Depot, Regal Sleep Solutions or Red
held in April. Shoppers seeking to win the
Rooster. The centre received over 33 entries
grand prize needed to have spent $20
and 859 votes via its Facebook page.
or more in any of the centre’s stores to Construction giant Skanska is using big data While some companies in our industry are
be eligible. Lending a hand to bring people and tools together on job sites. adept at understanding data, few are good
And while Cranbourne was busy supporting Using sensors to track worker movements, at translating analytics into measurable
Along with a total of more than 9,000 entries
the working of budding artists, retailers in Skanska has optimised the position of tools results. And ultimately, the value of big data
in this year’s prize draw, the promotion
Belrose were doing their bit for the fight and resources to reduce worker time-in- must be evaluated on how it achieves better
garnered 3,000 unique email addresses for
against cancer. motion by one-third – and slash the average business outcomes.
the customer database. Customer traffic for
the centre was up 29% for the duration of On May 25th, the centre’s retailers banded worker’s daily trudge by 3.2 kilometres a day.
The reasons for this are technical, financial
the promotion and dollars raised from entry together to participate in the Cancer Council Meanwhile over at Mirvac’s 200 George Street and cultural. Many companies are
coupon records totalled more than $3.25m. Australia’s Biggest Morning Tea at Belrose in Sydney, sensor technology is tracking a overwhelmed by the complexity of the task
Super Centre. dozen indoor environment factors from air and the costs involved with capturing data.
Come June, it was time for retailers at
Adelaide’s Mile End Home to share in The annual event helps the Cancer Council temperature to humidity, and light to carbon They are unsure of how to communicate
the wins with the SA event echoing the fund its vital cancer research, prevention dioxide levels. The huge volume of data the benefits of big data analysis to their
successes at Kotara Home. programs, advocacy and support services gathered is sent to Mirvac’s ‘Living Lab’ and stakeholders. They are also confounded by
for those affected by cancer. analysed for patterns. Researchers are using the complexity of their businesses, which
The promotion had attracted more than 3000 the data to run controlled experiments, such makes the task of isolating and measuring
entries with more than a week to run before With a sea of yellow balloons around the as filling a space with plants to address specific actions taken as a result of big data
the prize draw. centre, provided by Spotlight, tickets in the carbon dioxide levels. analysis a challenging one.
raffle were very popular. Nathan from Lazy-
Boot-load of bargains And for retailers, the impacts are even more EY Real Estate Managing Partner, Selina
Boy donated the largest prize - a chair - and
Keeping with the clean and polished theme, obvious with growing use of analytics across Short says big data has the potential to truly
Victoria from Focus on Furniture provided
albeit with a slightly different spin, Highlands building design, customer experience and a shift the way the industry thinks and creates
gift vouchers. Many other retailers provided
Hub in Mittagong NSW combined classic range of analytic technology within shopping its future spaces– from building design to
prizes for the morning.
cars with fun, prizes, entertainment and good spaces that predict consumer behaviour. tenant attraction to consumer behaviour.
food as customers rallied to the centre for a Morning tea was provided by The Flavour Mill
Show ‘N’ Shine in the carpark. Café, Scancelli Café, Subway, Fresh Delights These are just three examples of how “The challenge is great, but the opportunity
and Choice Sushi. Customers were also the industry is using big data to deliver is greater. Creating a culture that embeds
Held in June, the event proved a huge better outcomes. analytics into decision-making can answer
treated to the delights of the Hummingsong
attraction as car lovers travelled from far and questions, solve problems and ultimately
Choir which had everyone tapping their toes The term ‘big data’ itself may be a bit of a
wide to get a close look at some gorgeously improve the bottom line of a business,”
and singing along. buzzword, but what it means is harvesting
presented vehicles. And it wasn’t just Short said.
tyre kickers, with a resulting 25% spike in The commitment in Belrose to helping others data en masse across multiple sources, and
customer traffic from the event ensuring that also includes a charity donation fountain looking for both patterns and anomalies. For leaders in the property sector, the biggest
retailers benefited handsomely. that has become a beloved feature at centre. challenge is to create a culture that embeds
Connecting and correlating these disparate
Customers have long been dropping in coins analytics into decision-making, and embraces
Along with the vehicle display a local charity sources of data can unearth a treasure trove
an iterative approach that uses big data to
got involved, staging a BBQ from breakfast
and making their wishes. While it is hoped
that all these wishes come true, the coins
WIN A CLEANER FOR A YEAR of insights to drive business efficiencies and
answer questions, solve problems and build
through to lunch, while there were also SPEND $20 OR MORE IN ANY MILE END HOME STORE TO ENTER reduce costs, analyse risks, optimise current
are already having a huge impact on the lives stronger, more competitive businesses.
raffles, live music, a jumping castle for the
ENTRIES CLOSE SUNDAY 25 JUNE 2017. TERMS AND CONDITIONS APPLY, SEE ENTRY COUPON FOR DETAILS.
offerings or develop new ones, and guide
of some very ill but brave young children. smarter strategy. Download EY’s latest whitepaper,
kids and plenty of deals to be had in-store.
All proceeds from the money fished out of Big Data: Beyond the Buzzword:
fountain is donated to the Bear Cottage Big data can influence decision-making
The art of retail http://www.ey.com/au/en/
across the entire industry value chain: from
Speaking of showing off works of art, at children’s hospice. industries/real-estate/ey-big-
using data to inform design and development
Cranbourne Home, a partnership with local data-beyond-the-buzzword
The recent collection total from one month mileendhome.com.au
to managing assets more efficiently, and from
high school Lyndhurst Secondary College unpacking the customer journey to delivering
alone saw a donation of some $1500 to a
brought art to life throughout the centre. return on investment
very worthy cause that is dedicated to caring
Students were invited to design an image for stakeholders.
for children with life limiting conditions.You can also read
