Scale, Disruption and Brexit - A new dawn for the UK food supply chains? - Barclays ...
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Contents 3 Executive summary 4 Part 1: Societal shifts in how, when and where we shop 8 Part 2: Consolidation is the name of the game 13 Part 3: The Brexit effect 23 Case studies Groceries Code Adjudicator Harvey and Brockless SPAR 29 Checking out the shop landscape: Trends to watch 30 The tariff effect 31 Appendix 33 Further information This report was researched, developed and produced by Retail Economics in September 2018 for Barclays Corporate Banking. 2 of 33
Executive summary It’s a momentous time for the UK food and grocery sector. New technology, increased consumer choice, fiercer competition and game-changing industry consolidation have all led to a big shift in power between wholesalers, retailers and consumers. Disruption is now the new normal across the sector. closer to home, buy produce from local suppliers and be For example, a hard or no-deal Brexit could mean: To become more profitable and fit for the digital age, more ethical with what they put in their basket. They’re also • New tariffs* of £9.3bn per year imposed on food retailers have had to keep up with customer demands and looking for a wider, more pleasing shopping experience. and drink imports from the EU expectations. This has led to innovative strategic partnerships that no one thought possible just a few years ago. Playing out against the backdrop of these developments • new average tariff of 27% for food and drink supply A is the UK’s future relationship with the EU. How will British chains compared to a 3– 4% non-food average tariff businesses trade with the rest of the world and at what Technological innovation is driving • Every consignment of goods from the EU will require a cost? Companies need to be aware of how the challenges customs declaration which starts at a minimum of £50 increased consumer choice. and opportunities for each scenario will impact on their business and put contingency plans in place. • The average cost of complying with SPS (Sanitary and The union of the UK’s largest retailer and wholesaler with Phytosanitary Rules) on imported food and drink from Tesco’s £3.7bn acquisition of Booker started the ball rolling the EU could be equivalent to an additional 8% duty. in 2017. There’s also a potential £7.2bn merger between Sainsbury’s and Asda up for approval from the CMA New tariffs* of No-one has a crystal ball when it comes to the future. (Competition and Market Authority) though the CMA has confirmed it requires further investigation. Add to the mix £9.3bn £ But looking at the history of the food and grocery sector, it’s likely that it will continue to rise to the challenges of per year Amazon’s foray into the online food market, plus the rise of this fast-evolving landscape. the discounters and it’s not surprising to see retailers taking measures to adapt to these new market forces. At the time of writing, the latest of these measures is Tesco’s launch of its new could be imposed on food and discount fascia, Jack’s. As retailers and wholesalers continue to form closer partnerships, it’s likely that consolidation, and the drink imports from the EU formation of strategic partnerships, will continue to ripple In this report, we’ve included an overview of the food and through the sector, including down the supply chain. Ian Gilmartin grocery sector since the turn of the century in Part 1 and Head of Retail and Wholesale Technological innovation is also driving increased looked at current trends in Part 2. Part 3 focuses on the Barclays Corporate Banking consumer choice as takeaway and online options change different Brexit outcomes and what this is likely to mean the way people buy and consume food. Environmental for the industry when it comes to costs and tariffs over *For details of individual product tariffs, and how this might affect your considerations are also important as shoppers look to shop the five-year post-Brexit period. business or subsector, please see the appendices at the end of the report. 3 of 33
Part 1: Societal shifts in how, when and where we shop We have seen the shape of the grocery market shift considerably over the past 20 years, matching the way we shop as consumers. How did we get here? Figure 1 There was significant growth in the number of food stores throughout the UK Since the early 2000s, the retail grocery market has been dominated by the domestic expansion of the Big Four 10.0% supermarkets – Tesco, Asda, Sainsbury’s and Morrisons. Their market share increased from around two-thirds in 2000 8.0% to three-quarters in 2007-2012. They also increased store 6.0% numbers by around 60% from 2005 to 2012.1 Along with the % change year-on-year expansion of these large stores in out-of-town retail parks, 4.0% the Big Four added more non-food products to their range, such as clothing and electricals. They also branched out to 2.0% banking, insurance and restaurant services. Thanks to digital technology, retailers were able to offer customers more 0.0% sophisticated shopping options, including online click and -2.0% collect and home delivery services. Source: Company reports (Tesco, Sainsbury’s, Morrisons), -4.0% Retail Economics analysis. This growth was underpinned by substantial investment in 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 new stores and regional distribution centres, as well as the IT infrastructure behind e-commerce and smarter logistics. Despite modest sales volume growth across the food and What’s behind these changes? In part, this rapid change in market structure was led by grocery sector from 2007 to 2014, capacity across the Big demand. Increasingly affluent consumers wanted more Many of the trends that emerged from 2004 to 2014 have Four supermarkets is estimated to have gone up by 45%. choice, convenience and shopping options. This in turn since been reversed. After the financial crisis, households As a result, sales densities declined dramatically, falling in changed how retailers served their customers. saw their disposable incomes go down. real terms by around 32% over this period. All of this led to fierce competition among the major And right when consumers started looking for cheaper Meanwhile, discounters Aldi and Lidl have increased their players for new sites, fuelling a sharp rise in the density of alternatives, new technology was enabling retailers to be store base, built a stronger proposition and created a loyal urban supermarkets. Indeed, the growth in supermarket more transparent around pricing, service and quality. This customer base. As a result, their market share has increased floor space outpaced sales for much of this period, gave discounters a much firmer foothold in the market. from under 5% to over 7% during this period. eating into sales densities and damaging productivity for many years. 1 Company annual reports. 4 of 33
Multiple choice Figure 2 Consumers tend to buy food more often, from a wider range Sales volumes per square foot of retail space of outlets. Busier lifestyles, shifting preferences among younger buyers, and the popularity of ‘en-route’ shopping have seen a move away from supermarkets. From 2014 to 4.0% 2017, their share of the market fell from 62.9% to 55.4%. 2.0% % change year-on-year Instead, shoppers are embracing convenience, online and 0.0% discount stores. The number of trips to bricks and mortar -2.0% shops went up by 14.3% from 2013 to 2018. This came at -4.0% the expense of the average spend, which fell by 8.5% in real -6.0% terms during this period.2 As households no longer needed Source: Company reports -8.0% to store a lot of food, food waste also fell by 12% between (Tesco, Sainsbury’s, Morrisons), -10.0% Retail Economics analysis. 2015 and 2017.3 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 This has led to convenience stores becoming the fastest growing physical channel within the traditional supermarket channel. The convenience sector was estimated to be worth £40bn in 2018, growing by 10% over the last four years, compared to 7.1% for the overall industry.4 Figure 3 A reduction in real household disposable income growth put a sharp focus on value Convenience stores have become the fastest growing segment within the 10.0 3% traditional supermarket channel. 8.0 Avg. real disposable income 0.4% growth Avg. real Ease and convenience disposable income 6.0 % growth year-on-year Two main digital shifts have emerged to affect the structural growth composition of the sector. People are increasingly going 4.0 online to order staples, such as cereals and pasta, and more 2.0 bulky items before ‘topping up’ their shopping from 0.0 convenience stores. This is behind the fast-paced growth of the online food market, which has increased by 12% on -2.0 average each year since 2010. Valued at £10bn, it is by far -4.0 the fastest growing channel for the major supermarkets, -6.0 accounting for almost 7% of total food sales in 2017.5 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2 Nielsen Homescan 3DEFRA. 4,5Retail Economics. Source: ONS. 5 of 33
The popularity of casual dining platforms like Uber Eats, Figure 4 Deliveroo and Just Eat, has also led to a boom in the range, The move away from supermarkets has been fast quality, convenience and competitiveness of takeaway food. 5.4% 6.4% Estimated to be worth £10bn in 2017, the takeaway market 100% 90% 4.4% 5.6% has grown by 34% since 2009, almost twice the rate of 6.2% 10.8% 80% the retail food sector over this period.6 It now accounts for 70% Other 21.0% 21.7% Online around 5% of total spend on food and drink (including 60% 50% Discount eating out), with a large part of this growth coming at the 40% expense of the traditional grocery market. Convenience 30% 62.9% 55.4% 20% Supermarket 10% Worth £10bn in 2017, the takeaway 0% Source: IGD. 2014 2017 market has grown by 34% since 2009.7 The sector has embraced new technologies such as online Figure 5 and smartphone apps. Investment in the development of More visits to the shop has reduced average basket values ordering functionality on Facebook Messenger, Amazon Annual food shopping trips per buyer Average basket values per trip (£) Alexa and Xbox, has also helped disrupt the food sector. 8.5% reduction in average basket volumes More for less 2018 179 Given the pressure on household finances, consumers £21.18 Source: Nielsen Homescan have prioritised value-for-money over choice. This reduced £19.37 (2013 – 52 weeks to 4 January loyalty to retailers and brands has led to a sharp rise in the 2013 157 +14.3% 2014 and 2018 – 52 weeks to more shopping trips 11 August 2018). Includes grocery discounter market share. As a result, the Big Four’s market multiples and discounters. share declined to 68% in 2018 from its peak of just over 77% 130 140 150 160 170 180 190 2013 2018 in 2011.7 By contrast, Aldi and Lidl have more than doubled their share of the market over the same period while being Figure 6 consistently more price-competitive than the Big Four. Online food sales have more than doubled from 2010 to 2017 It’s estimated that almost two-thirds of consumers visit Aldi 15,000 6.9% 8.0% or Lidl as part of their overall shop.8 The combined market 13,000 7.0% Online food sales (£m) % of food sales online share of the discounters is almost £1 for every £8 spent in 11,000 4.4% 6.0% supermarkets, compared to £1 in every £25 just 10 years 9,000 3.5% 5.0% ago.9 Offering value over range has resonated across all 7,000 4.0% 5,000 3.0% social groups. It’s thought that a third of shoppers at the Online food (£m) LHS 3,000 2.0% discounters come from the most affluent households.10 4,416 6,103 10,032 Penetration online food 1,000 1.0% (%) RHS -1,000 0.0% 6 The Takeaway Economy Report 2017. 7,8,9Kantar World Panel. 10The Grocer. 2010 2013 2017 Source: Retail Economics. 6 of 33
Healthier lifestyle choices Shopping as an experience The growth in food volume is under pressure, as evidence on their health and the environment. Increased visibility The Retail Experience Economy touches all parts of the suggests that people are consuming fewer calories than of nutrition and ‘traffic light’ labelling from supermarkets industry, from beautifully designed supermarkets that invite they did in previous decades. Average calorie consumption and suppliers has also raised calorie consciousness. people to relax and socialise, to omnichannel services that started declining in 2001 and has fallen by more than 8% offer same-day delivery on products they’ve ordered on over the last 10 years.11 Another factor worth noting is that calorie consumption their phone or tablet. falls as people get older. The median age in the UK was 37.6 years in 2000, which rose to 40.2 years in 2015.12 Meaningful experiences are becoming such an important There’s growing evidence that consumers Meanwhile, the percentage of the population aged over deciding factor for consumers that, in some spheres, it are more interested in what they eat, as 65 is expected to rise from 17.7% in 2014 to 23.3% within has led to a polarised market. At one end of the spectrum, well as the impact this has on their health two decades. A reduction in calorie consumption also convenience and value have driven consumption of everyday explains why food volume growth is failing to keep up with consumables. At the other, free coffee and sushi bars appeal and the environment. to consumers who value the environmental, entertainment population growth. If free movement were to end when the UK leaves the EU, this would put further downward and educational side of their experiences. This trend towards the consumption of fewer calories pressure on population growth in the coming years. is likely to have been driven by the popularity of healthy Broadly, the proportion of household income spent on living. There’s growing evidence that consumers are more recreation and culture, eating out, holidays and more general interested in what they eat, as well as the impact this has 11 DEFRA. 12ONS. leisure pursuits has risen as consumers prioritise these activities. Figure 7 Figure 8 Figure 9 Comparisons of market share shift – Big Four vs Discounters Average daily calorie intake is on the decline Food volume growth has not matched population growth 14 78 2450 0.80% PER DAY 12 76 2400 0.60% Average annual growth rate % Market Share of discounts (%) Market Share of Big Four (%) Average calorie intake per day per capita 2350 0.40% 10 74 2,409 2300 kcal PER DAY 0.20% 8 72 2250 0.00% 6 70 2200 2,276 -0.20% 4 68 kcal PER DAY -0.40% 2150 2 66 -0.60% 2100 0 64 2,131 -0.80% 2050 kcal 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Avg. annual population growth (2005-2007) 2000 Avg. UK daily average calories consumed per capita (2005-2007) Aldi and Lidl Big Four 1950 2001 2008 2017 Avg. annual UK food volume growth (2005-2007) Source: Kantar Worldpanel. Source: DEFRA. Source: ONS, DEFRA, Retail Economics analysis. 7 of 33
Part 2: Consolidation is the name of the game The seismic shifts in the UK grocery landscape have had a profound impact on retailers and their suppliers. A decade of rapid physical expansion and a shift in consumer preferences have also led to a disconnect between business models and consumer needs. Retailers have shifted their strategies to become more Figure 10 competitive and productive, and to secure future growth. Simplified food supply chain model As a result, the line between wholesaler and retailer has 65.6 million people become increasingly blurred. UK population The flow chart shows a simplified food supply chain, £220bn highlighting the area under the greatest amount of Total consumer expenditure on food, drink and catering pressure for consolidation. £96.2bn £124.2bn Consumer expenditure Household expenditure Rebalancing costs catering services food and drink Operating costs for retailers rose by 2.9% in 2017, outpacing industry sales growth and putting margins under intense Caterers Food and drink retailers pressure. Part of this rise was driven by the National (restaurants, cafes) Living Wage, National Minimum Wage, business rates, the Gross Value Added – £32.4bn Gross Value Added – £29.8bn Apprenticeship Levy, utilities and other central costs. From Employees – 1,680,000 Consolidation Employees – 1,120,000 2008 to 2016, total employment costs rose by 30% for food Enterprises – 120,903 Enterprises – 53,233 Sites – 458,314 Sites – 86,332 wholesalers and 29% for retailers. And when import costs went up in 2016 after the post-Brexit currency dip, so did sourcing costs. Food and drink wholesalers £12bn 230,000 15,938 Despite these pressures on operating margins, consumers Gross Value Added Employees Enterprises haven’t been impacted too much. Historically, the extent to which retailers have passed through costs is closely linked Food and drink manufacturing to loss of market share and share price drops. The last time Includes everything from primary processing (milling, malting, slaughtering) to complex prepared foods UK shoppers faced a 5% price rise in their food shopping bills was in 2011. This marked the start of a five-year period £28.8bn 390,000 9,844 11,296 Gross Value Added Employees Enterprises Sites where the Big Four grocers lost around five-percentage points of their market share to discounters. Farmers and primary producers Source: DEFRA. 8 of 33
As a result, retailers have been forced to sacrifice margins Jack’s, Tesco’s answer to Aldi and Lidl, is expected to open over Labour cuts and seek cost reductions in their own businesses and from 10 stores in a variety of locations, including underperforming Refocusing on the core food business has led to more suppliers to remain price-competitive. In turn, suppliers have stores and new sites, by the second quarter of 2019. Like its streamlined management structures. This has meant been under similar pressure to cut costs and become more competitors, it will offer both own-brand and familiar grocery fewer head office jobs, and a reduction in overall headcount, efficient. Both retailers and wholesalers have reshaped their brands, with a range of general merchandise available on a which has lowered costs at store level. In essence, a simpler operating cost base in three main areas: space reduction, ‘while stocks last’ basis. business model needs fewer people. simplifying the product range and cutting staff numbers. The unique mix of private label, premium quality and general Store wars Space to fill merchandise products, typical of hard discounters, allows Achieving market growth for the Big Four has become a Stores are reducing or simplifying space, or repurposing excess them to sell at low prices while maintaining high margins. zero-sum game, with one retailer’s market growth coming capacity. The number of stores across the Big Four consistently at the direct expense of the others. Retailers have kept fell between 2012 and 2016. Equally, the rapid expansion of Back to basics cutting prices to close the gap with their competitors, discounters has also slowed as suitable locations become Retailers have also been simplifying their range by working while also investing in differentiating their brand and harder to find. Since 2015, overall space has declined by 1.5%, more strategically with fewer suppliers over a longer period services to regain customer loyalty. While this might be although Aldi and Lidl continue to expand, even if it’s at a of time. This has reduced the number of product lines, less destructive than an all-out price war with discounters, slower rate. The German giants will have to continue adapting introduced clearer price architectures and cut the end-to-end it has led to increasingly smaller margins. When each how they operate as they face more direct competition from cost of goods. Retailers are under pressure to simplify the retailer invests in lower prices to protect market share, retailers like Tesco, which has already taken steps to regain offer for consumers, dedicating more shelf space to more profit margins go down for the whole sector. market share. popular items. Figure 11 Figure 12 Figure 13 Total employment costs facing food wholesalers Operating costs facing food retailers have risen Comparisons of net store changes across and retailers have been closely aligned faster than sales growth discounters and supermarkets 135 3.0 350 298 2012 297 130 300 2.9% 233 233 2.5 Percentage point contribution 250 Net change in stores 125 200 162 2.0 120 150 100 91 84 115 1.5 100 Total operating cost 39 110 50 7 16 1.0 -8 0 105 0.5 -50 100 2012 2013 2014 2015 2016 2017 95 0.0 Big Four Discounters Labour Distribution Advertising and central costs Rent and fuel Rates costs Utilities 2008 2009 2010 2011 2012 2013 2014 2015 2016 Source: LDC. (Note discounters include Aldi, Lidl, Iceland, Poundland, 99p stores (sold in 2016 to Poundland), Poundstretcher, Poundworld, Source: ONS. Food wholesale Food retail Source: Retail Economics analysis. Home Bargains, B&M Bargains and Farmfood). 9 of 33
With such big overlap between competitors, the Big Four They also supply restaurant chains such as Wagamama, If the CMA does approve the potential £7.2bn merger between are fighting to maintain excess capacity despite diminishing Carluccio’s and Loch Fyne. The foodservice market was Sainsbury’s and Asda, the deal would create the largest returns. In other words, retailers would rather keep a estimated to be worth £10bn in 2017, with Booker’s grocery retailer in the UK, with a combined market share of marginally profitable store open because closing it would market share around 18%, despite being the market over 30%.13 In the quest for scale and enhanced profitability, gift market share to competitors. leader. The vertical acquisition combines both the the deal would generate combined cost-saving synergies largest retailer and wholesaler in the UK with synergies of at least £500m. These would be realised through shared Store closures can also be incredibly expensive if leases are between the two worth around £200m (0.3% of capabilities, supplier cost harmonisation and operational long and inflexible. That means that marginal stores need combined sales). efficiencies. Sainsbury’s has suggested that the merger could to experience heavy losses before there’s a commercial justification for closing them. Against this backdrop, grocers lower prices by around 10% across many core products, The merger is likely to drive further revenue from existing further closing the gap between them and the discounters. are turning to more innovative solutions such as acquisitions Booker customers because of the enlarged distribution and strategic partnerships to secure their future growth. network, improved access to products, increased brand However, increased scale across the combined group would Diversifying to grow recognition and competitive pricing. The deal has been almost certainly lead to pricing pressure on their suppliers. When Tesco announced the £3.7bn acquisition of Booker the catalyst for further consolidation in the UK wholesale The 10% price reduction across core products depends on in 2017, it set the tone for the scale of disruption facing the and symbol industry. Soon after the Tesco/Booker the harmonisation of sourcing costs between the two retailers. industry. Booker owns the Premier, Londis and Budgens announcement, Sainsbury’s looked to acquire NISA but So, where there is a price difference from the same supplier, brands, and is the main cash and carry wholesaler to didn’t go ahead. This cleared the way for the Co-op to the price would fall to the lowest common denominator – hundreds of independent convenience grocery stores. acquire NISA in a £143m takeover in May 2018. or at least, that’s the basis of their calculation. 13 Figure 14 Figure 15 Kantar – August 2018. Tesco, Sainsbury’s and Morrisons have reduced their workforce for the last three years Grocery market by channel 3.0% 100% 5.4% 6.4% 5.7% 90% 4.4% 5.6% 7.5% 6.2% 2.0% 10.8% 80% 14.1% 2.6% 21.0% % change year-on-year 2.0% 2.0% 70% 1.0% 1.8% 1.8% 1.6% 21.7% 0.9% 22.1% 1.1% 60% 0.0% 50% -0.4% 40% -1.0% -0.5% 62.9% 30% 55.4% 50.5% -2.4% 20% -2.0% 10% -3.0% 0% 2014 2017 2022F 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Source: Company reports, ONS, Retail Economics analysis. Source: IGD. Supermarket Convenience Discount Online Other 10 of 33
Amazon: Hungry for more Figure 16 (CSG) network of 2,200 Costcutter, Mace, Simply Fresh, Given their potential to disrupt the market, Amazon’s Average area per store – Big Four estimate Supershop and kwiksave convenience stores. The deal acquisition of Whole Foods in 2017 has raised eyebrows. also gives CSG’s independent retailers the opportunity 105.0 Although the company’s UK market share for food remains to become Co-op franchises, although a bid by Co-op to modest, it’s clear that they see the food sector as a significant 100.0 acquire Costcutter outright in 2018 was rejected. opportunity. After all, Amazon has successfully transitioned Index 2006=100 across numerous retail verticals; moving from books and 95.0 Supermarkets are also finding other ways to use excess media to consumer electronics to household goods to capacity by forming tie-ups with other businesses, including 90.0 apparel. It’s likely that food and consumer packaged goods fashion retailers Next and Arcadia, Dixons Carphone, Holland will experience further disruption as Amazon makes headway 85.0 and Barrett and food and beverage company Crussh. into the market. The merger of Today’s Group and Landmark 80.0 These ‘store-in-store’ concepts offer an arrangement to create Unitas Wholesale with a joint turnover of over £1bn 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 that suits both sides. The supermarket can sweat their is a sign of further consolidation in the wholesale sector. It assets more effectively, while the partner typically benefits will create a more sustainable wholesale business, driven by Source: Company reports, Retail Economics analysis. from increased footfall and an improved network of enhanced scale, relevance and capability. click-and-collect destinations. This trend is expected Overall, the relentless drive towards improving operational to continue. Across borders, the strategic relationship Figure 17 efficiencies, particularly in logistics and improved buying announced in July 2018 by Tesco and the French retailer The convenience market has become much more capability, supports the rationale for further consolidation Carrefour highlights the opportunity to achieve scale competitive as multiples grow market share in both the retail and wholesale markets. without acquisition. While there are considerable 50,000 complexities with this approach, it won’t stop suppliers All joined up 45,000 2,277 fearing a further erosion of their margins. +11% 2,535 The lines between retailers, wholesalers and suppliers are 40,000 3,756 +32% 4,940 becoming increasingly blurred as retailers form partnerships +3% Behavioural shifts 35,000 8,377 which span sectors, transcend supply chains and cross 8,593 Changing consumer behaviour is behind the most 30,000 borders. Morrisons’ 2017 supply agreement with McColl’s -9% disruptive industry changes as retailers prioritise their 25,000 Number of stores opened the door for the supermarket to supply McColl’s 13,538 investment in convenience stores and online capabilities. 20,000 12,378 1,300 convenience stores and 350 newsagents. It has also resurrected the Safeway brand as a wholesale label offered 45,000 The distribution of grocery sales by channel shows that -7% exclusively to McColl’s for a limited period. And Morrisons’ 15,000 supermarkets still account for the majority of sales. high-profile agreement to supply Amazon, along with its 10,000 18,826 However, the rapid fall in supermarket sales is expected 17,816 tie-up with Rontec and Sandpiper, is expected to take the to further decline as online, convenience and discounters 5,000 company’s wholesale operations past £700m in 2018 with increase their share of the grocery market. 0 a target of £1bn by 2020. 2013 2018 As a result, the incumbent retailers are restructuring to Independent Symbol Group Forecourt In November 2017, following the administration of Palmer capture this shift in sales. While overall store numbers have Multiple Co-Operative and Harvey, the Co-operative Group became the exclusive plateaued across the Big Four, average store size has fallen wholesale supplier to Costcutter Supermarkets Group’s Source: ACS, Retail Economics analysis. by over 15% since 2006. 11 of 33
This suggests that retailers are downsizing fast. Additionally, offers an almost unlimited magnitude of stock-keeping Own-labels the key to boosting margins Aldi and Lidl don’t offer full ecommerce propositions, units (SKUs), the real estate on desktop and mobile screens Given the intense pressure on profitability, retailers are likely to and their operating model is unsuited to expand into the is limited. They might have more choice, but consumers will promote their own-brand products rather than branded goods. convenience market. This gives the incumbent retailers still be viewing things through a narrow lens. This could have far-reaching consequences for the wholesale a significant competitive advantage. and supplier markets. Exclusive, strong own-label and focused We expect online will continue to support greater growth in premium brands not only stand out from the competition; they With the convenience sector becoming a more important the takeaway market through increased use of aggregator also have higher margins. Retailers have also enhanced their value route to market for retailers, competition within the channel platforms, such as Just Eat, and hard platforms such as range to compete with discounters. In some categories, own-label has intensified. The look of this offering is changing too, Deliveroo and Uber Eats. Although still in their infancy, products now account for over 50%17 of the grocery market as with many facias being retrofitted like mini-supermarkets. dark kitchens (purpose-built kitchens that house multiple they continue to be one of the fastest growth categories; their As well as a range of chilled foods, fresh produce and eateries that are not open to the public) which purely growth outstripped that of branded products from May 2015 to alcohol, these stores are increasingly selling ‘food-to-go’. service takeaway orders, have the potential to disrupt August 2018.18 In 2018, Tesco announced that they are about a particularly the convenience sector. Restaurants don’t quarter of the way through launching 10,000 own brand products. This has put independents and symbol groups (wholesaler need to use their high rent, customer-facing kitchens to They’re also cutting back on the number of suppliers they work facias) under pressure. While the overall number of outlets prepare takeaway food; instead they can effectively use dark with to simplify the business, putting further pressure on suppliers. has remained fairly static since 2013 (declining by 1.2%), kitchens. Deliveroo is pioneering this model in partnership in 2018 the value of the sector went up from £36bn to over with Wagamama, one of 80 restaurants located across What’s next for the industry? £40bn.14 A significant proportion of this growth has been 11 dark kitchen sites throughout the UK. driven by the larger presence of the multiples. They increased The food and grocery sector is going through a period of painful their store numbers by 32% from 2013 to 2018 while the readjustment. The relentless focus on structural transformation Figure 18 through a programme of cost reduction has been central to number of independent outlets and franchisees, for example Spar, fell by 7% and 9% respectively during this period. The penetration of own-label is the recovery of profitability, accompanied by improvements in 74% significant across key categories industry-level productivity. The spotlight is now on the changing 67% Moving online supply chain dynamics as consolidation and collaboration Meanwhile, the online food market grew by over 17% in continues, driven by the need to scale. We expect to see more 55% 55% 55% 2017 compared with the previous year.15 By 2022, online conversations between retailers and wholesalers, wholesalers 45% 45% 45% food sales are expected to rise by 48% as consumers and symbols groups, and even large-scale logistics companies. continue to become more comfortable buying online.16 Overall, the industry has a renewed, laser-like focus on customer’s 33% What’s more, Gen Z and millennials will also become 26% needs in the context of wider market developments. Retailers are more commercially important. now more agile and fit-for-purpose than at any point over the last Technological innovation will also accelerate transformational decade. With stronger balance sheets, renewed focus and firmer change in the sector. Artificial intelligence will power the strategies in mind, the pace of structural change is likely to uptake of subscription purchasing models and automated accelerate. Nevertheless, business investment is based on ordering, and offer consumers more convenience. Customer certainty. And with Brexit looming, there may be reasons to preference can also be more personalised online. But as a Chilled food Frozen food Dairy Canned food Ambient food pause for thought before re-engaging in the battle. higher proportion of food sales moves online, supply chains 14 ACS and Retail Economics. 15Retail Economics. 16IGD. could narrow further. And while the online grocery model Source: The Grocer. Brands Own label 17 The Grocer. 18Kantar Worldpanel. 12 of 33
Part 3: The Brexit effect In 2017, the UK imported £48bn worth of food and drink, approximately 40% of the total UK market. Of these, 71% originating from within the EU entered the UK free of customs duties and other trade costs.19 Following Brexit, food and drink supply chains could face an What would be the impact of a hard, or no-deal, Brexit? Meanwhile, discounters at the lower end of the market, average tariff of 27%, significantly higher than the average trading in meat, dairy, cereals and wine, will experience a non-food tariff of 3-4% in other sectors.20 While these new The outcome of a hard, or no-deal Brexit (where the UK and heavier tariff burden compared with companies operating levies could be severely disruptive in terms of rising costs, EU apply their standard tariffs to each other’s trade) would at the upper end of the market. In essence, a large there could be opportunities to reduce these tariff costs in a impose the highest quantum of new costs. Based on import proportion of the tariff burden is based on the weight scenario that saw the UK outside the Customs Union. The statistics in the 12 months leading up to May 2018, this of the imported produce, meaning it does not discriminate government could decide to reduce tariffs quickly, especially would amount to new tariffs of £9.3bn per year on food against quality. across products where a tariff would serve no useful purpose. and drink imports from the EU.21 Our analysis shows evidence of ‘tariff escalation’ across Either way, UK retailers and wholesalers are entering a period Food and drink tariff rates will be higher than those in food and drink product supply chains, with finished of heightened uncertainty. Any outcome other than a full any other supply chain. All stages within the food supply products attracting a higher rate of duty than primary Customs Union will see additional costs imposed on the overall chain will experience increased costs, with retailers hit and semi-processed goods. This will have a much bigger food supply chain. However, the government has proposed disproportionately as processed goods attract higher duties impact on retailers than suppliers, and go further down measures to minimise the worst effects of the new tariffs, some than raw materials and semi-processed goods. Wholesalers the supply chain. of which could come into immediate effect when the UK leaves will also experience significant cost increases, but to a the EU, scheduled, at the time of writing, for March 2019. lesser degree. 19,20,21 WTO, HMRC, Retail Economics analysis. Figure 19 Average weighted tariff for food and drink is considerably higher than other industries Food and drink tariff rates will be 4% 10% 11% 27% higher than those in any other supply chain. Non food Cars Apparel Food and drink Source: WTO, HMRC, Retail Economics analysis. 13 of 33
These tariffs will apply to most oil seeds. They’re exempt Figure 20 Other costs on food and drink imports of duty in their raw state, but attract a rate of up to 9.6% when Food and drink tariffs rise as they move further Under a hard Brexit, each and every consignment of goods converted to usable oils. In specific cases, duty rates are higher down supply chain from the EU will need a customs declaration, which will cost for goods that are packaged for retail than for bulk-packed at least £50. 35% goods, for example milk, green tea, palm oil and tinned fruit. Food and drink marketed within the EU must satisfy Again, this imposes a higher tariff burden for retailers and 30% stringent regulations designed to protect humans, animals others operating at the end of the supply chain. MFN as % of impact value 25% and plants in a country from risks associated with additives, Higher costs for lower value products contaminants, toxins, pests and diseases. These are known ‘Specific duties’ is the term applied to food and drink tariffs 20% as SPS (Sanitary and Phytosanitary Rules). Under a hard when expressed as a fixed amount of money per weight or Brexit, all products of animal origin will require veterinary 15% volume of product. Nearly all meat products, dairy, cereals, checks at the border. olive oil, wines and sugar-based foods would be subject to 10% these specific duties. The UK imported £13.8bn worth 5% of food and drink from outside the A hard Brexit would add disproportionate 0% EU in 2017. Primary products/ Semi-processed Fully processed cost pressures on discounters. raw materials food and drink food and drink Source: WTO, HMRC, Retail Economics analysis. Industry bodies, the Food & Drink Federation and the By nature, specific duties impose a relatively heavier burden Agricultural and Horticultural Development Board, estimate on lower value transactions. A hard Brexit outcome would that the average cost of complying with SPS rules on Lower costs for some products mean companies operating in supply chains with large imported food and drink from the EU would be equivalent The government has announced that in the event of a numbers of specific tariffs will find that when trading to paying an extra 8% in duty. no-deal Brexit, the UK’s MFN tariff rates could differ from with the EU, the lower the value of their goods, the higher the rates imposed by the EU. Although this might simply be Imports from outside the EU proportion of their overall tariff burden. Duties, particularly on acknowledging that the UK will be free to set its own The UK imported £13.8bn worth of food and drink from meat products, can be significant. For retailers, a hard Brexit tariffs, it’s a departure from the previous narrative which outside the EU in 2017. The cost of sourcing may change for would add disproportionate cost pressures on discounters suggested the UK would mirror the EU’s MFN tariffs after those countries that currently enjoy lower tariffs as a result and the value ranges, given the way duties are applied. Brexit. This might not signal a wholesale change to tariff of lower bilateral trade deals that the EU has negotiated. For instance, the products that will be hardest hit are likely rates, but suggests the government might take a more This would include South Korea, Mexico, Chile, South Africa to be meat products, sugar, milk powder and cooked or targeted approach, focused on reducing high tariffs on and Canada. Tariff rates on food from existing MFN preserved mushrooms. products where there is no domestic alternative. There are suppliers, for example the United States, Thailand, New already a few examples of this with food and drink products Zealand, China and Brazil, are unlikely to change. There is no broad-brush approach to tariff setting on food such as olive oil, citrus products and tuna. and drink. Some products have a MFN (most favoured Meanwhile, tariffs on food from developing countries like nation) tariff of 0%. This means that even in the case of a Outside of a Customs Union, the UK would be free, India will remain low, as the UK Government has already hard Brexit, tariffs will not apply to these imports. This whenever it wishes, to reduce its MFN tariffs for products committed to continue a scheme of tariff preferences for would include almost all spirits, beer, spices and oil seeds. where a tariff would serve no useful purpose. developing countries. 14 of 33
What will happen to Tariff Rate Quotas? Identifying what TRQs are available, and What would be the impact of a free TRQs (Tariff Rate Quotas) are specified amounts of trade agreement? particular products that can be imported into the EU at understanding how they can be accessed, a lower duty than the MFN rate. Vast amounts of TRQs will be crucial for companies trying to For ease and practicality, we’ve defined a free trade agreement (FTA) as: ‘any agreement between separate customs territories operate within the EU for different food and drink products minimise the burden of new tariff costs and significant quantities of these are imported into the which grants preferential terms of access (lower/no tariffs) post-Brexit. to each other’s market’. This definition takes in relatively UK under the lower TRQ rates. Select TRQs are specific to individual supplier countries, while others are available to restricted agreements, such as the one between the EU and any supplier country. What would a full customs union mean for Chile, as well as more sophisticated arrangements which the industry? include co-operation in a wide range of non-trade areas, It’s unclear what TRQs the UK would adopt post-Brexit. But like the EU’s EEA (European Economic Area) agreement Although the government has ruled out a full customs identifying what TRQs are available, and understanding how with Norway. union between the UK and the EU, widespread support they can be accessed, will be crucial for companies trying to exists for this option within parliament and the business A UK-EU free trade agreement would avoid some, but not all, minimise the burden of new tariff costs post-Brexit. community. Because the EU has said that a customs of the costs that would arise from a hard Brexit. In particular, union with the UK could be possible, looking at the effects an FTA could avoid all tariffs on trade between the UK and the EU. of this outcome is essential for a thorough post-Brexit Figure 21 However, it’s worth noting that: trade assessment. Evidence of tariff escalation on a sample of imports • one of the EU’s existing free trade agreements remove N In terms of tariff and trade costs, a customs union is the all tariffs for food and drink. For example, the EU-Norway Imports Total value MFN tariff as ‘no change option’. A full customs union could avoid almost agreement excludes food and drink altogether, applying f rom EU of MFN tariff percentage of all the costs associated with a hard Brexit including: (£m) (£m) import value significant tariffs in both directions. It’s possible that any • No tariffs on trade between the UK and the EU future UK-EU free trade agreement might still keep some tariffs Primary products/ • No change to tariffs on imports from outside 5,650 547 9.7% • roducts, including food and drink, would need to P raw materials the EU satisfy stringent rules of origin to benefit from lower • Potentially no customs declarations for trade tariffs. Non-compliance to these rules would lead to with the EU goods being subject to the MFN rate of duty Semi-processed 6,523 1,922 29.5% • Continued access to EU-wide TRQs food and drink • Customs declarations would be required for all consignments However, a solitary customs union agreement would only • ariffs might rise for imports from non-EU countries T cover customs regulations. There would still be SPS checks where the government hasn’t been able to extend at the border unless the UK remains within the EU system existing free trade agreements Fully-processed 15,490 4,803 31.0% for SPS issues. food and drink • PS checks would apply at the border unless the UK S But remaining in a customs union would mean the UK remained within the EU SPS system would be bound by EU trade policy and unable to strike • UK-EU free trade agreement would allow the UK A Source: WTO, HMRC, Retail Economics analysis. preferential trade agreements with other countries. Government to strike deals with other countries. 15 of 33
What would be the impact of the What would Brexit mean for exports? UK food and drink exports to non-EU countries Chequers plan? Brexit is unlikely to have an impact on tariff rates in most of Food and drink exports form a critical part of the overall the UK’s Top 10 food and drink markets, seeing as they In July 2018, the UK Government published a White Paper economic value of the UK’s food supply chain. For exports already trade with the UK on standard MFN terms. This won’t (the ‘Chequers plan’) outlining its own proposals for a to the EU, actual costs would depend on the Brexit terms. change when the UK leaves the EU. MFN markets include the post-Brexit trading relationship with the EU. The proposal A hard Brexit would lead to the UK facing new tariffs on US, China, Hong Kong, Australia, UAE and Taiwan, but the appears fairly complex, but essentially it is a policy sales to the EU. At the other end of the spectrum, a agreements are slightly different for each country. hybridisation – a Customs Union/Free Trade Agreement customs union with the EU would mean no new tariff that’s aligned to SPS rules. costs. In other markets, leaving the EU might mean new The US tariffs on UK exports, but what Brexit ends up looking like This is by far the largest export market for UK food and The main features are: will have no bearing on the level of these tariffs. drink outside the EU, and alcoholic beverages dominate • No tariffs on trade between the UK and EU the top 10 UK export categories. Whisky alone accounts for 40% of UK food and drink exports to the US, along with • No rules of origin on trade between the UK and In the event of a hard Brexit, restrictions significant amounts of gin, vodka, other spirits and beer. the EU on UK goods entering the EU would mirror The standard US MFN rate for all these products is 0%, • No customs declarations meaning that well over half of UK food and drink exports those for EU goods entering the UK. • UK tariff levels set independently to the US will continue to enjoy duty free access to the US regardless of Brexit. • K to operate a dual tariff system, collecting duties U EU tariffs at the UK rate (for goods destined for the UK) and 60% of UK exports go to the EU.22 In the event of a hard The US operates TRQs for some food and drink products the EU rate (for goods destined for the EU) Brexit, these goods would face the EU’s standard MFN tariffs, but as none of these are specifically reserved for trade with • UK alignment with EU SPS rules – avoiding SPS along with a need for customs declarations and veterinary the EU, the UK will be able to access these quotas as before. checks at the border. checks at the border. So restrictions on UK goods entering China the EU would mirror those for EU goods entering the UK. Salmon is the UK’s top export to China, closely followed by The Chequers plan proposal appears Even with a hard Brexit outcome, some UK food and drink whisky. Other significant items include powdered milk and fairly complex but essentially it is a products would avoid standard MFN tariffs by exporting pork products. Scotch whisky exports are set to benefit through generally available Tariff Rate Quotas (TRQs) which regardless of Brexit – in 2017, China reduced its MFN rate on policy hybridisation. offer lower duty rates. whisky from 10% to 5%. Theoretically, the Chequers plan will provide two main Scotch whisky exports to the EU, valued at £1.38bn in China operates TRQs for some food and drink products, but benefits: UK traders would avoid all new costs on trade 2017/18, (11.6% of the total UK food and drink sales to the as none of these are specifically reserved for trade with the with the EU, and the UK would be able to pursue new trade EU) would be unaffected by tariffs in any event, as the EU’s EU, the UK will be able to access these quotas as before. deals with other countries. However, the plan is seen by MFN rate of duty is already 0%.23 Zero tariffs would also many commentators as highly unrealistic due to a number apply to other important beverage exports including of factors. gin/genever and beer. 22,23 Source: WTO, HMRC, Retail Economics analysis. 16 of 33
Figure 22 Hong Kong and Singapore Taiwan Top 10 export destinations for food and drink These free ports don’t levy tariffs on imports. So, Brexit will The average tariff for food and drink is 14.66% although have no effect on the cost of UK food and drink exports to the MFN rate for whisky is only 5%. Taiwan has TRQs on £11,830m these markets. Singapore acts as a hub for Scotch whisky distribution throughout Asia. It imported £291m of Scotch a number of categories of fish and agricultural products. Most of these TRQs are available globally with none whisky in 2017/18, accounting for 75% of total UK food reserved for the EU alone. The UK will still have access and drink exports to the market. to these TRQs. Australia Non-MFN markets The country’s tariff rates on food and drink are generally South Korea and Canada have preferential trade deals with lower than those applied by the EU, although the rate the EU. This means lower tariffs on goods from the UK at the applied to whisky is relatively high, at 5% + AUS$60.92/litre moment. However, under all of the Brexit scenarios, UK food of alcohol. and drink exporters will face standard MFN tariffs unless a specific agreement is reached between the UK and the Australia is at the early stages of negotiating a free trade countries in question. agreement with the EU, but this will not be in place before the UK leaves the EU. Australia has agreed to negotiate Canada a trade agreement with the UK when it’s free to do so. The EU’s free trade agreement with Canada CETA (Comprehensive Economic and Trade Agreement) will UAE reduce Canadian tariffs on imports of food and drink from There’s an across-the-board tariff of 5% on most products, the EU, excluding poultry and eggs. CETA removes all although alcohol is subject to a 50% duty. In 2017/18, Scotch Canadian tariffs on seafood and reduces tariff rates on fruit whisky sales were worth £130m, accounting for 38% of total and vegetables, and processed foods. A new dedicated TRQ £2,182m food and drink exports to the UAE. for EU cheese will also be established. £517m £455m £384m £342m £339m £305m £273m £203m European Union United States China Hong Kong Singapore Australia UAE Canada South Korea Taiwan Source: WTO, HMRC, Retail Economics analysis. 17 of 33
Failure to agree on an extension of CETA to the UK would This section outlines what we think the UK Government Potential candidates might include food and drink mean that UK sales would revert back to MFN terms in could realistically achieve over a five-year period. These categories with high duties associated with insufficient Canada. However, the UK’s main export categories, whisky, options are mainly focused on a hard Brexit outcome but domestic production, for instance, olive oil and citrus fruits. gin and beer, all have zero-rated tariffs. could equally apply to a UK-EU free trade agreement. The UK Government could deliver these tariff reductions in a number of ways, ranging from introducing permanent (or South Korea Within one year time-limited) reductions to the MFN rate, to bringing in Although the country has high MFN tariffs, averaging tariff rate quotas for specified amounts of certain products. Unilateral tariff rate reductions 35% for agricultural products, the EU/Korea FTA will see In any Brexit scenario, other than a customs union, the Any such unilateral reductions to tariff rates could be made progressive reductions in these rates for EU goods. This UK would be free to set its own tariff rates. To start with, available to imports from any source, not just the EU, and includes the phased removal of the 20% tariff on whisky. the Government says it would mirror the EU’s tariff rates, the government could put measures in place whenever it The post-Brexit timeline although its customs and trade bills give it the power to wanted to. permanently or temporarily vary tariff rates. As yet, there Depending on the outcome, some changes to costs and are no details regarding functionality, but it’s likely that Within two years tariffs will come into force immediately, while others might the Government would introduce a process whereby take longer to implement. Lower tariffs on imports from larger developing countries businesses could apply for tariff rate reductions. After the UK leaves the EU, it will be free to set lower tariff rates For instance, a hard Brexit will mean significant and for imports from developing countries. Under the EU’s existing immediate additional costs for the food supply chain in the GSP (generalised system of preferences) programme, imports form of new tariffs and non-tariff costs on EU trade. In Immediate period: £ from larger developing countries, like India and Pakistan, some cases, food and drink operators will be able to avoid Some changes to get only modest discounts to the standard rate of duties for these new costs by switching to domestic or non-EU costs and tariffs some food and drink imports. Post-Brexit, the UK Government sourcing. However, this may not always be straightforward. has promised that it will provide at least the same level of When it comes to UK sourcing, there will be capacity preference for imports from developing countries and improve constraints in some sectors. access where possible. Relatively simple changes to the GSP For example, the UK only produces approximately 10% of the fruit it consumes. For non-EU sourcing, many supplier £ Within one year: scheme would allow some food and drink products to benefit from lower duty rates, such as rice from India and Pakistan. countries are subject to MFN rates and some of them won’t UK free to set its own More countries could sell food and drink to the UK have SPS approval to sell their goods to the UK. tariff rates Before specific products, such as meat, can be legally To give suppliers access to food and drink at competitive imported into the EU, they first need veterinary approval at prices, the Government will want to agree to lower tariff a country level. For example, in the case of pig meat, only a rates through new trade deals. In some cases, they might handful of countries have veterinary approval to sell to the EU. Within two years: even unilaterally reduce tariff rates. After a hard Brexit, even if the UK keeps the same SPS rules Lower tariffs on as the EU, it would be free to authorise other countries that imports from larger also conform with those rules to sell to the UK. This would developing countries widen the choice of supply. 18 of 33
Within three years Within five years (and beyond) Going for the Chequers plan SPS rules could change New trade deals The UK would be free to develop most of its trading The UK Government has consistently committed itself to The government has identified the US, Australia and New arrangements in the same ways it would after a hard Brexit, maintaining the highest standards for animal welfare, Zealand as priorities for new free trade agreements (as an including the freedom to vary its MFN tariff rates, establish consumer protection, food and product safety. However, alternative to an agreement with these countries through its own TRQs and strike trade deals with other countries. it has not ruled out changing SPS rules to allow imports, CPATPP). All three are major suppliers of food and drink, from a wider range of countries, of some products that are including beef and dairy, sheep meat, wine, fruit, vegetables Nevertheless, the Chequers plan would tie the UK to the currently disqualified. and cereals. However, imports are currently subject to EU’s SPS rules and in all likelihood the EU’s system for MFN tariffs. Striking trade agreements is a lengthy process, giving other countries approval to trade certain food Terms with the EU’s existing FTA partners could improve so it’s highly unlikely that brand new deals with these products. This would mean that the UK wouldn’t be able The UK Government already has an informal arrangement countries could be put in place in less than five years. to independently approve other countries for food and with a number of countries to extend their existing deals drink exports to the UK, reducing the scope to diversify with the EU to the UK after Brexit. However, some countries Staying in a customs union its sources of animal products. want to improve the terms of these agreements. Changes The UK would have to follow all EU tariff rates, and probably to these FTAs could be secured relatively quickly, in less all SPS rules. This means it would have limited, or no scope, UK food and drink exports than three years, as the bulk of the agreements are already to reach different trading arrangements with other countries and wouldn’t be able to unilaterally reduce tariff rates. In general, these will face the same type of treatment in place. Further reductions to food and drink tariffs will be as goods from those countries we import from. a priority for Canada and South Africa. Nevertheless, it’s possible to anticipate some tariff rate The implications include: Trade with a number of other countries could become easier changes for imports from non-EU countries as a result of new trade agreements the EU is negotiating. These include: • In a hard Brexit scenario, UK food and drink exports to This includes Canada, Mexico, Australia, New Zealand, Japan, the EU will face the same tariff rates as imports of those Korea, Vietnam and other Asian countries. Earlier this year, • rogressive reduction in tariffs on imports of food and drink P same goods from the EU to the UK a group of 11 countries with Pacific sea borders signed the from Vietnam. Tariffs on seafood, poultry meat and meat CPATPP (Comprehensive and Progressive Agreement for preparations will be reduced to 0% over a period of three • ariff rates for UK exports to markets where the UK T Trans-Pacific Partnership). This significantly reduces trade to seven years as a result of the new EU/Vietnam deal already trades on MFN terms will remain unchanged barriers between the signatories. The US was party to this • ew trade agreements with New Zealand and Australia N • nder all Brexit scenarios, tariffs might increase for UK U agreement until President Trump decided to withdraw from should lead to significantly lower tariffs on a wide food and drink exports to any market which has an FTA the process. Amongst other things, CPATPP will abolish all range of food and drink. As negotiations on the trade with the EU, and to countries where the UK Government tariffs on wine, seafood and sheep meat between the agreement are yet to start, it’s unlikely that any new is unable to secure an extension of that agreement participating nations. FTA will be operational before 2023 to the UK. In the Chequers plan, the government stated that it would • In July 2018, the EU and US committed to working explore the likelihood of joining the CPATPP. Although the together to lower trade barriers. It’s unclear what form UK has no Pacific sea border, this doesn’t appear to be a any trade agreement may take, and there appears to be a barrier. Joining CPATPP would be quicker than negotiating difference of opinion on whether any negotiations would a new trade deal because the bulk of the deal has already include food and drink. The US is suggesting it should be been agreed between the various countries. included, while the EU is suggesting it shouldn’t. 19 of 33
You can also read