QUEBEC GATINEAU MONTREAL MAGOG - PARTNERSHIP PROGRAM FOR OUR HEALTH AND THAT OF OUR PLANET
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2020 Editions
QUEBEC
GATINEAU
MONTREAL
MAGOG
PARTNERSHIP
PROGRAM
FOR OUR HEALTH AND
THAT OF OUR PLANET
I am pleased to invite you as a partner at the ECOSPHERE
2020 Fair.
The Fair is a place of exchange of ideas and an incubator
of changes. It is composed of companies and individuals
aware of the environment. Actors who bring a new difference
in their health, nutrition, lifestyle, shelter and mobility. Since
its founding, the comments have been complimentary and
come from everywhere: exhibitors, speakers, media and
visitors. They testify to our ability to offer a quality event,
even outstanding and tinged with a festive atmosphere.
Together, it is possible to change the world!
And it’s with events like the ECOSPHERE Fair and partners ÉRIC FERLAND
GENERAL DIRECTOR
like you that we can offer sustainable solutions to reduce AND CO-FOUNDER
our ecological footprint. Small steps to gradually change MEMBER
people’s habits to ensure a comfortable future for future
generations.
For our health and that of our planet!
WHO ARE WE? OUR MISSION The mission of the ECOSPHERE Fair is to inform and educate the public about the environmental challenges that affect us collectively and to offer sustainable solutions to reduce our ecological footprint. Through the organization of the most important ecological festival, the objective is to create a place of meeting and exchange where alternatives, products, services, organizations and technologies are put in the spotlight, for our health and that of the planet. Together it is possible to change the world! OUR COMMITMENT ZERO WASTE, CARBONEUTRAL, COMMITTED AND MULTICULTURAL FAIRS. Fair ECOSPHERE is a carbo neutral event certified by LCL Environnement. Participation in greenhouse gas reduction and negative impacts on the environment. A GHG assessment was conducted with Ecocert Canada. • Maximum reduction of waste generated; • Use of compostable dishes; • Visitor awareness; • Eco-friendly suppliers; • Collaboration with local and equitable businesses as well as social and environmental organizations.
NUMBERS THAT SPEAK
• 4 Fairs
• 4 Panel of actors for change
• 40 Workshops
• 120 Conferences
• 470 Exhibitors
• 30,000 expected visitors
• More than $2,500,000 in sales by fair
for Quebec companies.
Appendix 2: Examples of workshops & various activities for the 4 fairs
EXHIBITORS PROFILE
40% Housing and new technologies
25% Health
20% Food
15% Various (fair trade, social economy enterprises, other products)
Appendix 3: Confirmed Exhibitors by Region.
PROFILE OF VISITORS
46% Men 9% 18 and -
54% Women 22% 19 years - 34 years
34% 35 - 49 years
21% 50 - 64 years
14% 65 years and +
QUEBEC 29 31 to in collaboration with
MA
the CITY OF QUEBEC
20
Quai Espace 400e, Near the Marché du Vieux-Port
QUEBEC 29 31 in collaboration with
GATINEAU 12 14 in collaboration with
2020
2020
MAY
JUNE
to to
the CITY OF QUEBEC the CITY OF GATINEAU
Quai Espace 400e, Near the Marché du Vieux-Port Leamy Lake Casino, Near the Reno Depot Gatineau
12 14 MONTREAL 11 13 in collaboration with
5th EDITION 3rd EDITION
in collaboration with
GATINEAU
2020 2020 2020 2020
JUNE SEPT. MAY SEPT.
to
2020
JUNE
to
100 Exhibitors the CITY OF GATINEAU 100 Exhibitors the CITY OF MONTREAL
29 31
30 Conferences 30 Parc
Conferences
QUEBEC
Leamy Lake Casino, Near the Reno Depot Gatineau Jean-Drapeau, Parterre de l’île Notre-Dame in collaboration with
5,000 estimated visitors 5,000 estimated visitors to
the CITY OF QUEBEC
11 13 MAGOG 25 27 in collaboration with
Road tests of electric and hybrid vehicles Road tests of electric and hybrid vehicles
MONTREAL in collaboration with Quai Espace 400 , Near the Marchéto
2020 2020 2020 2020
JUNE SEPT. MAY SEPT.
e
to du Vieux-Port
the CITY OF MONTREAL the CITY OF MAGOG
29 31
SATURDAY MAY, 31 st
SATURDAY JUNE, 13
QUEBEC to people) * in collaboration with
12 14
Pointe Cabana, Corner in collaboration with
GATINEAU
Parcof
Panel Jean-Drapeau
actors for, Parterre
change de l’île(150
Notre-Dame Panel of actors of Cabana Street
for change (150and 112 *
people)
to
5 pm: Networking Cocktail the CITY OF QUEBEC 5 pm: Networking Cocktail the CITY OF GATINEAU
7 pm:
MAGOG
Panel of actors for change for
Quai Espace 400 , Near the Marché to
e an effective
25 27
du Vieux-Port in collaboration with
ecological transition
the CITY OF MAGOG
pm: Panel
7Leamy of actors for change for an effective
Lake Casino, Near the Reno Depot Gatineau ecological transition
12 14 FAIRS 11 13
Pointe Cabana, Corner of Cabana Street and 112 in collaboration with
GATINEAU 4 MONTREAL
in collaboration with
2020
to
SEPT.
to
the CITY OF GATINEAU the CITY OF MONTREAL
Leamy Lake Casino, Near the Reno Depot Gatineau Parc Jean-Drapeau, Parterre de l’île Notre-Dame
MONTREAL 11 13 in collaboration with
MAGOG 25 27 in collaboration with
2020
SEPT.
2020
SEPT.
to to
the CITY OF MONTREAL the CITY OF MAGOG
Parc Jean-Drapeau, Parterre de l’île Notre-Dame Pointe Cabana, Corner of Cabana Street and 112
25 27
9th EDITION 15th EDITION IN EASTERN TOWNSHIPS
MAGOG in collaboration with
SEPT.
2020
150 Exhibitors to 120 Exhibitors
the CITY OF MAGOG
30 Conferences 30 Conferences
Pointe Cabana, Corner of Cabana Street and 112
11,000 estimated visitors 7,000 estimated visitors
Road tests of electric vehicles and hybrids Road tests of electric and hybrid vehicles
SATURDAY SEPTEMBER, 12 SATURDAY SEPTEMBER, 26
Panel of actors for change (300 people) * Panel of actors for change (150 people) *
5 pm: Networking Cocktail 5 pm: Networking Cocktail
7 pm: Panel of actors for change for an effective ecological transition 7 pm: Panel of actors for change for an effective ecological transition
* Evening of the Panel of actors for change: a discussion with today’s thinkers to bring solutions to climate change.
VISIBILITY OPPORTUNITIES
Please take note that the herein is a basis for discussions and that we are open to any proposition from your side
which would allow you to further meet your objectives via the ECOSPHERE Fair networks.
ELECTRIC
ECOSPHERE ENERGY BUILDER BUILDER WORKSHOP
VEHICULES
PARTNER PARTNERS PARTNER MTL PARTNERS PARTNER
PRESENTER
$65,000 $40,000 $15,000 $12,000 $15,000
$30,000
SPECIFICS OF THE PACKAGE
Principal for the PARTNER of the PARTNER of
Presenter in Associates in the Principal in Montreal
Description sponsored fair zone for the 4 fairs the workshop zone
the 4 fairs (1 seat) 4 fairs (2 seats) (1 seat)
(1 seat per fair) (1 seat) (1 seat per fair)
Exclusivity in your activity sector (in the sponsored fair) X X X X X X
Right of first refusal X X X X X X
NESTED PRESENCE
Eco-wellness Zone Health food
Health food Ecoinnovation Ecocommitted
Tent and or Ecofashion & Zone
A stage or a zone will bear the name of your organization Zone Zone Zone
Primary stage Design Zone Quebec, Gatineau
Montreal (4 fairs) (1 fair)
(4 fairs) or Magog
To present a theme within the program Major conferences
A series of Electric vehicules Workshop
(physical exploitation of the attached area and visibility and Change
conferences Section Section
on all the platforms related to program) Actors Evening
Under the At the entrance of
At the entrance of At the entrance of At the entrance of In the sponsored
primary tent the sponsored zone
Exhibition space the sponsored zone the sponsored zone the sponsored zone zone
(4 fairs – value of (4 fairs – value of
($3,000 value) ($3,000 value) ($3,000 value) ($2,500 value)
$15,000) $10,000)
Possibility to broadcast a promotional message before X X
the conferences of the sponsored series. 30 seconds 15 seconds
Logo and public thank you on the screens (in rotation) X X X X X X
Possibility to deliver a conference or a workshop
(some conditions apply)
With web broadcast With web broadcast X X X X
Personalized exploitation of the partnership:
At the entrance of
contests, sampling, animation, bunting, exhibit, etc. Exclusive In the sponsored In the sponsored In the sponsored In the sponsored
the site and in an
Possibility to set-up a corporate tent. space zone zone zone zone
exclusive space
(some conditions apply)
Banners on the Fair site X X X
ELECTRIC
ECOSPHERE ENERGY BUILDER BUILDER WORKSHOP
VEHICULES
PARTNER PARTNERS PARTNER MTL PARTNERS PARTNER
PRESENTER
$65,000 $40,000 $15,000 $12,000 $15,000
$30,000
VISIBILITY ON SOCIAL MEDIA
Logo in the main ECOSPHERE Fair Facebook page X X
Quebec, Gatineau Quebec, Gatineau,
Logo in the Events section of the ECOSPHERE Fair Facebook X X Montreal
or Magog X Montreal or Magog
Thank you text in the events description in the Events Quebec, Gatineau
section in our Facebook page X X Montreal
or Magog X
Quebec, Gatineau
Mention in post on the ECOSPHERE Fair Facebook page (1 by Fair) 4 4 Montreal 4 4
or Magog
Quebec, Gatineau Quebec, Gatineau,
Banners in the PARTNERS Broadcast Kit X X Montreal
or Magog X Montreal or Magog
VISIBILITY ON WEBSITE AND NEWSLETTERS
Logo on the ECOSPHERE welcome page and blog section X X X
Quebec, Gatineau Quebec, Gatineau,
Banners on the cities section in the ECOSPHERE website X X Montreal
or Magog X Montreal or Magog
Quebec, Gatineau
Sponsored blog article X X Montreal
or Magog X X
Welcome page and blog on ECOSPHERE website X
Secondary pages of the ECOSPHERE website X
Website Homepage X X
Quebec, Gatineau Quebec, Gatineau,
Website secondary page X Montreal
or Magog Montreal or Magog
Advertisement text in the newsletter to visitors (2 per month) 24 24 3 3 1 1
Advertisement text in the newsletter to exhibitors (1 per month) 12 12 3 3 1 1
Logo at the bottom of the newsletter sent to visitors (24) X X X
Logo at the bottom of the newsletter sent to exhibitors (12) X X X
Quebec, Gatineau
Thank you note in the events on ECOSPHERE website X X Montreal
or Magog X
Your advertisement double bigbox format (300x600) or leaderboard prime location (728x90).
Your advertisement bigbox format (300x250) or leaderboard secondary location (728x90).
ELECTRIC
ECOSPHERE ENERGY BUILDER BUILDER WORKSHOP
VEHICULES
PARTNER PARTNERS PARTNER MTL PARTNERS PARTNER
PRESENTER
$65,000 $40,000 $15,000 $12,000 $15,000
$30,000
ONLINE TICKET PURCHASE FORM AND ELECTRONIC PROGRAM
Quebec, Gatineau Quebec, Gatineau,
Logo on the banners on the ECOSPHERE Eventbrite entry form X X Montreal
or Magog X Montreal or Magog
Quebec, Gatineau Quebec, Gatineau,
Thank you note in the events description on Eventbrite X X Montreal
or Magog X Montreal or Magog
Quebec, Gatineau Quebec, Gatineau,
Logo in the electronic ticket confirmation email X X Montreal
or Magog X Montreal or Magog
Quebec, Gatineau Quebec, Gatineau,
Logo on the electronic program X X Montreal
or Magog X Montreal or Magog
ADVERTISEMENT CAMPAIGNS AND MEDIA RELATIONS
Banners and advertisement spots on electronic medias (logo) X X
Quebec, Gatineau Quebec, Gatineau,
Logo on advertising inserts in newspapers and regional magazines X X Montreal
or Magog Montreal or Magog
Quebec, Gatineau Quebec, Gatineau,
Logo in ECOSPHERE promotional video X X Montreal
or Magog Montreal or Magog
Logo in advertisements in Facebook and Instagram X X
Mention in the press release announcing the launch of the season With quote With quote X X
Quebec, Gatineau
Mention in the press release by region With quote With quote Montreal
or Magog X X
Quebec, Gatineau
Mention in the radio advertisements X X Montreal
or Magog X
PROMOTIONAL MATERIAL
Quebec, Gatineau Quebec, Gatineau,
Posters by region X X Montreal
or Magog Montreal or Magog
Printed promotional bookmark X X
Logo on volunteers’ teeshirt X X X
LAUNCH EVENING (FRIDAY EVENINGS)
Speech during the evening X
Banner on the site for the evening X X X
Free cocktail tickets, with wine & beer for your invitees 15 10 6 6 8 6
Mention and logo in the invitation (sent to more than 3000 contacts) X X X
ANNEX 1
MEDIA AND ADVERTISEMENT COVERAGE
DETAILS OF INVESTMENTS & TOOLS
PRINTS PRINTED MEDIAS
In addition to one million clicks for four fairs, Promotional tools
we will also have these advertising. • 2 banners of 4 x 30 feet in view on the ECOSPHERE Fair site 1 month before the event
(for each region);
Geo: Quebec Region • 1,000 11” x 17” posters distributed in strategic locations
Site: Radio-Canada.ca & Tou.tv (point of sales, public spaces, public buildings);
Period: May 1 to May 31
• 25,000 promotional bookmarks of 3 x 8 inches distributed during the events:
Formats: Video 30 seconds + Double Big box companion
Clicks: 79,650 ExpoHabitation, National Home Show, SIDIM and Expo Manger Santé et Vivre Vert,
Zero-Waste Festival.
Geo: Outaouais
Site: Radio-Canada.ca & Tou.tv
SPECIALIZED MAGAZINES
Period: May 15 to June 15
Formats: Video 30 seconds + Double Big box companion • 4 advertisement pages in the magazine La Maison du 21e siècle
Clicks: 55,980 (60 000 copies distributed)
And
Site: CBC
Period: May 15 to June 15 WEB
Formats: Video 30 seconds + Double Big box companion • Newsletter sent 2 times per month to more than 5 000 contacts;
Clicks: 38,000 • Web banners on www.ecohabitation.com, http://plus.lapresse.ca/ (tablet PC),
https://www.iheartradio.ca/rouge-fm;
Geo: Montreal
• Programme sent to over 10,000 visitors registered on our website;
Site: Radio-Canada.ca & Tou.tv
Period: August 15 to September 15 • Can be amended upon demand.
Formats: Video 30 seconds + Double Big box companion
Clicks: 170,000
And
Site: CBC
Period: August 1 to September 15
Formats: Video 30 seconds + Double Big box companion
Clicks: 63,000
Geo: Estrie
Site: Radio-Canada.ca & Tou.tv
Period: August 30 to September 30
Formats: Video 30 seconds + Double Big box companion
Clicks: 91,985
And
Site: CBC
Period: August 30 to September 30
Formats: Video 30 seconds + Double Big box companion
Clicks: 10,000
ANNEX 2 2019 PARTNERS • Gatineau City • Magog City • Montreal City • Quebec City • Fonds de solidarité de la FTQ • Maryse Leduc, Architect • EcoHabitation • Maison du 21e siècle • Thermographie GG • Solution ERA
ANNEX 3 MEDIA & PROMOTIONAL COVERAGE STATISTICS RELATED TO THE FOIRE ECOSPHERE PLATFORMS WEBSITE – foireECOSPHERE.org 82 000 annual visits Weekly average: 950 unique visitors 1600 pages viewed FACEBOOK PAGE Up to date numbers 10 022 subscribers and 10 563 Likes 63 % Women 37 % Men 22 % 18-24 year old 35 % 25-34 year old 24 % 35-44 year old 10 % 45-54 year old 5 % 55-64 year old 4 % 65 and +
ANNEX 4 ECOSPHERE GROUP TEAM BOARD MEMBERS France LEVERT: President Manager in Sustainable Development, Chair of the Board of Directors of the Network of Women in the Environment and member of the Development Committee of the Quebec Order of Urban Planners. Simon BOUDREAU: Vice-President General Manager of 3R Quebec Inc Sits on the boards of the following organizations: Admin. SACO, Admin. RCCG, Admin. 121 trésors, Admin. CSÉE and Membre Optimiste div. Gatineau Brigitte BLAIS: Vice-President Brigitte Blais has been working at the Eastern Township Regional Environmental Council since the spring of 2018 as a consultant in communications and greenhouse gas management. She has been working in this field since the mid-1990s, but also in issues analysis and report writing, notably at the Régie de l’énergie where she represented the AQLPA. In 2017, she completed a graduate program in Sustainable Carbon Management (UQAC). Ms. Blais has been on the Board of Directors of the ECOSPHERE Group since 2016 and lives in Magog. Albert MICHAUD: Administrator Researcher at Agroenvironment Research and Development Institute (ARDI). Benoît OUELLETTE: Administrator Proud volunteer since eight years, he has a profound ecological and humanitarian mindset and is constantly looking for new technologies in sustainable development ! Selma VOROBIEF: Administrator Consultant in Research and Evaluation Geneviève CARRIER: Administrator General manager of Enviro Édu-action (NPO educating and supporting citizens, organizations and schools in sustainable development) MANAGEMENT Éric FERLAND: General Manager and Co-Founder Member Former leader of the Quebec Green Party (1994-1996), he helped set up the Frelighsburg Festiv’Art, as well as the artistic exhibition of Pierre Gauvreau and Janine Carreau at the Frelighsburg Art Center. A municipal councilor in Frelighsburg for 12 years, he set up a recycling infrastructure, worked on regulations on logging and promoted a plan for integration and architectural planning. He is a founding member of the Friends of the Brome-Missisquoi Land and the Cowansville Regional Solidarity Market. Eric was named “Eco All Star” by Harrowsmith Countrylife magazine in 2008, a magazine about country life. He was finalist for his environmental involvement at the Eastern Townships Environmental Excellence Award and 2011. He ran as a NDP candidate at the 2019 Federal elections.
ACCELERATION OF
ECO-COMPANIES’ GROWTH
ECOSPHERE GROUP’s VISION UNTIL 2024
By 2024, ECOSPHERE Group aims to create new places and opportunities for dissemination, exchange and business and marketing of eco-alternatives:
products, services, organizations and technologies for our health and that of the planet.
As part of its Social Involvement Policy, the ECOSPHERE Group aims to leave a lasting environmental legacy in the environments where the fairs take place by :
• Contributing to the mission of local organizations as well as by organizing local actions to protect the environment;
• Offering added value to eco-entrepreneurs by collaborating with regional development organizations, entrepreneurship support and crowd-funding platforms.
As such, with respect to the accelerator project, within 5 years, ECOSPHERE Group aims to evolve as follows :
• In complementarity with existing organizations supporting entrepreneurs as well as technical, commercial and financial experts in eco-entrepreneurship and taking
advantage of the momentum created by fairs in several major cities in Quebec, ECOSPHERE Group will offer integrated services to cohorts of eco-entrepreneurs;
coaching, access to crowdfunding and training on specific aspects of eco-entrepreneurship
(E.g.: life cycle analysis, biomaterials, circular economy, impact assessment), as well as the specific aspects of the crowdfunding campaigns
(filming, editing and video dissemination of a crowdfunding campaign)) ;
• ECOSPHERE Group will develop a course on eco-entrepreneurship, as a complement to the Launching a Business course3, and will distribute it in all Quebec school
boards through Entrepreneuriat Quebec. The Launching a Business course is recognized for student financial assistance from the Ministry of Education.
Once the cohorts of eco-businesses accelerated by the crowdfunding ironed out and the courses in eco-entrepreneurship broadcasted, ECOSPHERE Group
will create an accelerator and an incubator of eco-companies4 in collaboration with the support organizations to entrepreneurs, technical experts,
commercial and financial expertise in eco-entrepreneurship.
Thus, by 2024, ECOSPHERE Group will have:
1. Facilitated access to the crowdfunding of more than 100 eco-businesses that will have raised more than $ 2 million in sales;
2. Contributed to maintain or create more than 100 jobs throughout Quebec;
3. Allowed several hundred eco-entrepreneurs to develop their eco-entrepreneurship skills and obtain a Certificate of Vocational Studies (CVS)
from the Ministry of Education;
4. Allowed more than 100 eco-entrepreneurs to participate in acceleration cohorts and more than 100 eco-entrepreneurs to take advantage of project
incubation services.
3
330 hour course which grants a Certificate of Vocational Studies (CVS)
4
Inspired by Écofuel Fund in Montreal and Climate Ventures in TorontoCONTACT US
ECOSPHERE FAIR
12A, Principale Street South
Sutton (Quebec) J0E 2K0
Tel.: 450 538-5005
foireecosphere.org
Éric FERLAND, General Director
Co-Founder Member
Tel.: 450 538-5005
Cell.: 450 525-4004
e.ferland@FoireECOSPHERE.org
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