PURPOSE-DRIVEN MEDIA PARTNERSHIP PACKAGES
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PURPOSE-DRIVEN MEDIA PARTNERSHIP PACKAGES
PARTNERING FOR PURPOSE-DRIVEN MEDIA
The Sustainable Business Network and Stuff have partnered to create purpose-driven media
packages to supercharge action on some of New Zealand’s key sustainability issues.
These impact media packages will provide SBN Investors (formally members) the opportunity
to promote your sustainability messages across Stuff’s The Forever Project, help fund climate
journalism, and 20% of funds will go to SBN restoration and systems change work in climate,
water and waste issues.
These packages will actively make a difference where it counts most, while delivering
recognition for companies doing your bit to regenerate New Zealand.
TO REGENERATE AOTEAROA
SBN FOCUS ON REGENERATING THESE URGENT AREAS
CLIMATE WATER WASTE
Climate Action 20/25: Million Meters SBN’s circular
Streams Project economy projects:
Accelerating climate
Plastic Packaging
action by Protecting and
New Zealand SMEs restoring Tikapa Product Stewardship
Moana / the Hauraki Good Food
Gulf
THE FOREVER PROJECT IS THE HOME FOR NEW ZEALAND’S MOST AMBITIOUS ENVIRONMENTAL REPORTING Stuff launched The Forever Project earlier this year to significantly boost its reporting and positive impact on climate change. A multiplatform media initiative anchored by a new quarterly magazine. 340,000 copies of editions 1 & 2 were delivered through the Dominion Post, The Waikato Times, The Press, and The Sunday Star Times. Since launch Stuff’s online home for climate change coverage has received over 1.6 million UVs and 5 million page views.
IN GOOD COMPANY We’ve been inspired by our foundation partners The Warehouse and New World As well as the many other launch partners using The Forever Project as the platform to stand up, be heard, and to communicate their organisations’ commitment to tackling climate change in inspiring and remarkable ways. Join us. “Congratulations to the Stuff Team for this initiative and also to TWG for your genuine ongoing commitment to working on everything possible help the improve the environment and climate change. Excellent supplement in the SST!” -Stephen Tindall
PURPOSE DRIVEN-MEDIA: HOW IT WORKS
SBN Investors purchase Purpose-Driven Media packages on Stuff
100% of media value delivered as advertising across
The Forever Project & Stuff platforms
Stuff gives 20% of media revenue to SBN to help fund regeneration projects. 80% funds Climate journalism
$
SBN’s Climate, Water and Waste projects receive essential funding
BENEFITS FOR SBN INVESTORS
Promote your business nationwide in a dedicated and trusted climate change
environment
AED through Stuff a ‘Your
redesigning
Challenge’ slide.
Inspire Kiwis with your sustainability story and reach conscious consumers
Help fund ‘shovel ready’ SBN sustainability projects that will literally put shovels and plants
in the ground of communities up and down the country
Help to fund important climate journalism to drive positive change
PURPOSE-DRIVEN MEDIA
PACKAGES
DIGITAL + PRINT PLATFORMS
DIGITAL & MOBILE DISPLAY THE FOREVER PROJECT MAGAZINE
SEPTEMBER EDITION
High impact display and video ad High impact display OR sponsored content
placements across The Forever Project article featured in the 3rd edition of
Climate Change section and wider Stuff The Forever Project quarterly magazine in
website September
PACKAGE OPTIONS
OPTION 1 OPTION 2 OPTION 3
Digital Display Campaign High Frequency Digital Display Half Page in September Forever
Campaign Project Magazine
The Forever Project & Stuff.co.nz High Frequency Digital Display
The Forever Project & Stuff.co.nz
ROS Campaign
ROS
The Forever Project & Stuff.co.nz
ROS
1 month duration 3 month duration 3 month duration
INVESTMENT INVESTMENT INVESTMENT
$500 $2,000 $8,800
FUNDING TO FUNDING TO FUNDING TO
SBN PROJECTS SBN PROJECTS SBN PROJECTS
$100 $400 $1,800
Final media plans will be customised to suit your requirements.
These packages are only available to purchase until 31 October 2020. Media can be placed until 30 June 2021.
All rates net of any applicable agency commission.APPENDIX
Kia tūpeke te toa - Let the brave leap!
100% New Zealand Owned
Mission: To help Kiwis connect and thrive in their communities
A credible trusted voice for all New Zealanders
TRUSTED JOURNALISM IS MORE IMPORTANT THAN EVER BEFOREEDITORIAL
NZ’S LEADING CLIMATE JOURNALISTS
Climate editor Eloise Gibson (pictured)
Award-winning journalists Charlie Mitchell,
Andrea Vance, Nikki Macdonald, and full time
reporter Olivia Wannan
Staff from every newsroom and vertical at StuffNOW IS STILL THE TIME FOR DECISIVE ACTION
Recent polling by Ipsos conducted across 14 countries However, for some organizations near-term survival is the
globally shows that: only agenda item. Others are peering through the fog of
uncertainty. So what does this mean for brands?
- 71% of people believe that in the long-term Climate
Change is as serious a crisis as COVID-19* Be True to your brand purpose.**
- 65% agreed that it is important that climate change Think and act local: Actively support New Zealanders with
is prioritised in the economic recovery* meaningful value and actions.**
People around the world are witnessing just what an People - first sustainability: Frame your commitment to
impact humans have and what could be possible if we sustainability through the lens of supporting people and
changed the way we live. community to do the right thing. It's way more relatable.**
Source: *Ipsos Mori Global Research Study “Earth Day 2020
Deloitte 2020: COVID-19: Maintaining customer loyalty and trust during times of uncertaintyKIWIS WANT TO SUPPORT LOCAL
Recent polling by Pure Profile Research on behalf of DDB “New Zealanders strongly agree that where they choose to
showed that: to spend will be where it can most benefit the economy…
even if it means paying more than buying from overseas”
- 77% of customers want to hear from brands
during our lockdown levels and beyond as we
return to the new normal*
“Our hypothesis is that
- There has been a strong shift to supporting local more and more, Kiwis are
business going to want to know
who owns what.”
“New Zealanders do intend to be more careful
about how and where they intend to spend their
money moving forward.” - Rupert Price, chief "Where do they source their products and raw materials
strategy officer, DDB. from and how does their business benefit their local
community or the country overall?”You can also read
