PRESENTATION PACK - Dubai Autodrome

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PRESENTATION PACK - Dubai Autodrome
PRESENTATION PACK
PRESENTATION PACK - Dubai Autodrome
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     CONTENTS                                                                                                                                                                                          OVERVIEW

      Page   4    Sponsors & Partners                                                  Dubai Autodrome has seen significant growth in B2B relations with leading international and local organizations. In
                                                                                       addition, there has been an increase in strategic sponsorship value over the past two years.
      Page   7    Welcome Centre Motorsport Experiences
                                                                                       One of the contributing factors to the rise is that Dubai Autodrome has, and continues to host major local and international
      Page   15   Corporate & Hospitality                                              events ranging from motorsport, corporate and various fitness events, each with a significant footfall. The positioning of
                                                                                       the Dubai Autodrome brand has subsequently seen a positive shift making the venue a popular and attractive proposition
      Page   16   Track Days                                                           for corporates, sponsors and events.

      Page   17   Kartdrome (Indoor - Outdoor - Laserdrome - Chill Zone - Race Room)   This presentation will highlight Dubai Autodrome’s partners, affiliates and facilities, in addition to past and future events.

      Page   26   Large Scale Events

      Page   32   Motorsport Events

      Page   35   Past Events

      Page 38     Rentals

      Page 40     Stats & Footfall

      Page 41     VIP & Celebrities

      Page 42     Dubai Autodrome

      Page 44     Dubai Kartdrome

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     SPONSORS & PARTNERS                                                                                                            SPONSORS & PARTNERS

     All Sponsors & Partners                                          Title Sponsors & Partners

                                                                            Official Venue Sponsor:      Official Sponsor of        Official Car Supplier:
                                                                                                         NGK Racing Series:

                                                 INSPIRE   YOURSELF

                               Middle East Cup

                                                                                Official Hotel:       Official Petroleum Sponsor:   Official Tire Supplier:
                                                                              Park Inn Motor City

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     SPONSORS & PARTNERS                                                                                                                                                              WELCOME CENTRE

                                                                                                                                                                 Experiences On Offer
      Facility Sponsors     Media Sponsors   Event Sponsors   Motorsport
         & Partners           & Partners       & Partners      Partners                                                                                          Dubai Autodrome adrenaline driving
                                                                                                                                                                 experiences are designed to provide the
                                                                                                                                                                 average road user an exciting and unique
                                                                                    Audi TT Experience          Audi R8 Experience      Formula DXB Experience
                                                                                                                                                                 experience on an FIA sanctioned Grade A
                                                                  Middle East Cup                                                                                circuit.

                                                                                                                                                                 A variety of driving experiences are on offer
                                                                                                                                                                 that will challenge the more experienced
                                                                                                                                                                 driver but also cater to drivers who are not
                                                                                                                                                                 as comfortable driving on a race track.

       INSPIRE   YOURSELF                                                           Audi R8 Half Day Course     Clio Cup Experience     First Drive Experience   New experiences are constantly being
                                                                                                                                                                 introduced with emphasis on the experience
                                                                                                                                                                 the guest receives from start to end.

                                                                                    McLaren Sprint Experience   Easy Drift Experience

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     WELCOME CENTRE                                                                                                                                     WELCOME CENTRE

                         Audi TT Experience                                                              Audi R8 V10 Experience

                         The all new Audi TT 45 TFSI Coupe Quattro is totally revamped from it’s         The Dubai Autodrome Audi R8 V10 Thrill is truly unforgettable. The Audi R8
                         predecessor, with a 2.0-litre four-cylinder turbocharged delivering 230 bhp     V10 is one of the most luxurious and fastest supercars in the world, that
                         under the right foot. Lighter and lower it takes pocket rocket handling to      can rocket you from 0-100kph in a mere 3.9 seconds.
                         the next level, as it hugs the tarmac while evoking confidence through
                         superb handling and progressive steering.                                       You begin your journey in an Audi TT 2.0 turbo car to learn the correct
                                                                                                         racing lines around one of Dubai Autodrome’s demanding tracks. You
                         The ‘cheeky’ little brother of the Audi R8 supercar, the TT appeals to anyone   drive alongside a professional instructor before embarking out on four
                         seeking a rush of adrenalin coupled to a precise driving experience. All        exhilarating laps in a 518BHP Audi R8 V10!
                         enhanced by a futuristic and full customisable instrument cluster to cater
                         for the needs and preferences of the driver. The new TT raising the bar in      Price for R8 Experience: AED 1,495
                         more ways than one when it comes to track action – now it’s your turn to        Half and Full Day Formats Available Upon Request:
                         experience it!                                                                         Price for Audi Sports Car Experience – Half Day: AED 2,450
                                                                                                                Price for R8 Full Day Experience: AED 5,950
                         Price: AED 875

                                                                                                            Driving Activity Format (for regular Audi R8 V10 Experience)
                             Driving Activity Format
                                                                                                            •   Arrival 15 minutes before start.
                             •   Arrival 15 minutes before start.                                           •   20 minute driving and safety presentation.
                             •   20 minute driving and safety presentation.                                 •   Move to cars and introduction to instructors.
                             •   Move to cars and introduction to instructors.                              •   20 minute driving session with instructor.
                             •   20 minute driving session with instructor + 1 Hot lap.                         (10 minute drive in Audi TT + 3 Laps in R8).
                             •   Debrief and certificate handout.                                           •   Debrief and certificate handout.

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      WELCOME CENTRE                                                                                                                                        WELCOME CENTRE

                          Formula DXB Experience                                                             Clio Cup Experience

                          The Dubai Autodrome Formula DXB is the ultimate race car introduction to           These outrageously fun tin tops are pure racing cars from the day they
                          wings and slick tires. Our specially prepared race cars are ultra lightweight      were forged in the Renault Sport factory in France. Everything onboard –
                          with incredible acceleration and sharp handling, allowing you to corner at         brakes, suspension, sequential gearbox and 205 bhp engine – is built to
                          high speed and feel every part of the circuit.                                     race specification, just like the touring cars you see on TV.

                          After a full safety briefing, you will be provided with all your safety clothing   An experienced instructor will be right alongside to coach you through two
                          and helmet, and then paced around the Dubai Autodrome 1.2km Oval                   driving sessions around one of Dubai Autodrome’s demanding circuits.
                          Circuit behind a professional instructor, to learn the correct racing lines and
                          get the most out of this unique and exciting race car. A truly unforgettable       Price: AED 1,095
                          experience! Advanced bookings required.

                          Stage 1 Price: AED 875
                          Stage 2 Price: AED 1,100
                          Stage 3 Price: AED 1,350                                                              Driving Activity Format

                                                                                                                •   Arrival 15 minutes before start.
                              Driving Activity Format
                                                                                                                •   20 minute driving and safety presentation.
                                                                                                                •   Move to cars and introduction to instructors.
                              • Arrival 15 minutes before start.
                                                                                                                •   20 minute driving session with instructor.
                              • 20 minute driving and safety presentation.
                                                                                                                •   Debrief and certificate handout.
                              • Move to cars and introduction to instructors.
                              • If Stage 1: 20 minute TT paced driving session with instructor
                                on oval circuit.
                              • If stage 2: 20 minute Single Seater paced driving session on
                                club circuit.
                              • If Stage 3: 20 minute free driving session – no instructors, no
                                pacing.
                              • Debrief and certificate handout.

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      WELCOME CENTRE                                                                                                                                    WELCOME CENTRE

                          First Drive Experience                                                         McLaren Sprint Experience

                          Even youngsters can discover the thrill of driving at Dubai Autodrome. The     Anticipation just got redefined.
                          First Drive Experience is specifically designed for young drivers from 12 to
                          18 years of age.                                                               Experience driving a high performance GT spec McLaren Sprint super car
                                                                                                         with stripped out interior and walk away breathless with a high-definition
                          The experience is designed for first time drivers to gain driving experience   video of you driving this powerful kit around our circuit.
                          in a manual car in the safe and controlled environment at Dubai Autodrome
                          with a professional instructor.                                                    Vehicle Specs:

                          Driving a Chevrolet Aveo 5 with state-of-the-art duel controls, drivers will       •   3.8l Turbo
                          learn clutch control, gear changing, braking, use of mirrors and how to            •   625 BHP
                          reverse properly. A very rewarding experience for budding drivers!                 •   Top Speed: 299kph
                                                                                                             •   Weight: 1,350kg
                          Price: AED 400

                                                                                                         Price: AED 1,950
                             Driving Activity Format                                                     Souvenir Video: AED 150

                             •   Arrival 15 minutes before start.
                             •   20 minute driving and safety presentation.                                  Driving Activity Format
                             •   Move to cars and introduction to instructors.
                             •   20 minute driving session with instructor.                                  •   Arrival 15 minutes before start.
                             •   Debrief and certificate handout.                                            •   20 minute driving and safety presentation.
                                                                                                             •   Move to cars and introduction to instructors.
                                                                                                             •   20 minute driving session with instructor
                                                                                                                 (10 minute in the AudiTT + 3 Laps in the McLaren)
                                                                                                             •   Debrief and certificate handout.

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      WELCOME CENTRE                                                                                                                             CORPORATE & HOSPITALITY

                          Easy Drift Experience                                                              A Unique Experience

                          Drifting is a driving technique where the driver intentionally over-steers,        Dubai Autodrome is available throughout the year for exclusive hire,
                          causing loss of traction in the rear wheels or all tires, while maintaining        offering a one-of-a-kind facility that guarantees a unique and unforgettable
                          control from entry to exit of a corner. New technology called Easydrift            experience.
                          allows creating a loss of grip on the rear wheels by placing specifically
                          designed plastic rings on the rear tires.                                          From small scale to large events, our staff has the skills and expertise to
                                                                                                             make any event a success. The venue can comfortably cater for a wide
                          This allows drifting with standard front wheel drive cars starting from very       range of events, with capacities of anything from 10 to 15,000 people.
                          low speeds, making the activity very safe. It also allows much faster drifting
                          for drivers mastering our first levels of experiences resulting in an incredibly   The venue is geared up for and specialises in offering clients a perfect
                          addictive and memorable experience.                                                location for:

                          No driver license required.
                                                                                                                •   5 star corporate hospitality .
                          Price: AED 950
                                                                                                                •   Production car and motorcycle testing.

                              Driving Activity Format                                                           •   Race team and race series testing.
                                                                                                                •   Manufacturer research and development.
                              •   Arrival 15 minutes before start.
                              •   Introduced to instructor.                                                     •   Vehicle demonstrations.
                              •   10 minute in car briefing.                                                    •   Motor industry and related product launches.
                              •   45 mins. driving session with instructor.
                              •   Debrief and certificate handout.                                              •   Press and media events.
                                                                                                                •   Driver training and coaching.
                                                                                                                •   Corporate and team building events.
                                                                                                                •   Kartdrome corporate events and packages.

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      TRACK DAYS                                                                                                                                                                                                            DUBAI KARTDROME

                          Car Track Days                                                                                                                                                              Activities On Offer
                          Track Days/Evenings allow drivers to explore the performance of their cars                                                                                                  Dubai Autodrome’s popular Kartdrome sees more
                          in a controlled and safe environment. It is an opportunity to drive on a race                                                                                               than 100,000 people visiting the outdoor and
                          track without the constraints, restrictions and invariable risks of a public                                                                                                indoor karting circuits.
                          road. Safety cover on the track is run to strict international standards, with
                          marshal posts manned, and safety trucks, ambulance and paramedic                                                                                                            With a healthy kart racing industry, the circuit
                                                                                                               Arrive & Drive Karting          SWS Racing                Endurance Racing
                          services available throughout the event.                                                                                                                                    organizes a multitude of championships such as the
                                                                                                                                                                                                      Endurance Championship, Rotax Championship,
                          Track Days are run 2-3 times a month for novice and advanced groups.                                                                                                        Dubai O-Plate and the SWS Series.
                          Safety cover on the track is run to strict international standards, with                                                                                                    The Dubai Kartdrome also offers other entertainment
                          marshal’s posts manned, and safety trucks, ambulance and paramedic                                                                                                          such as: RaceRoom Simulators, corporate events,
                          services available throughout the event.                                                                                                                                    PS4 Zone, kids birthday parties and a Laserdrome
                                                                                                                                                                                                      medievel maze.
                                                                                                               Dubai O-Plate & Other Karting   Laserdrome & Chill Zone   RaceRoom Sim Car Racing
                          Motorcycle Track Days                                                                                                                                                       The most popular activity is the Arrive and Drive
                                                                                                                                                                                                      Outdoor karting experience, which runs from 10am
                          The ever popular Bike Track Days allow bike owners an enjoyable and safe                                                                                                    until midnight, seven days a week.
                          way to ride their bike in a controlled environment. Riders will get to enjoy
                          a variety of different circuit configurations on a FIA Sanctioned Grade A                                                                                                                          Download Dubai Kartdrome App
                          circuit with full medical and ambulance cover on the day.

                          Also running 2-3 times per month for novice, intermediate and advanced
                          groups.                                                                              Kartdrome Daily Timings         Kids Karting & Parties    Kartdrome Corporate Events

                          It is an opportunity to ride on a race track without the constraints, restrictions
                          and invariable risks of a public road.

                          Note: Drivers & Riders who have not participated in Track Days at Dubai
                          Autodrome before must first enroll and partake in a Novice Track Evening.
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      ARRIVE & DRIVE KARTING                                                                                            SWS RACING SERIES

                               Go Race Now!                                                          Arrive & Race

                               The Dubai Kartdrome offers a fleet of leisure Karts that deliver an   This is the next step from ‘Arrive and Drive’
                               excellent racing experience while ensuring high safety, in a range    or leisure karting, and it’s the same principle
                               of specifications to satisfy those aged 7 and up.                     whereby the Dubai Kartdrome provides the
                                                                                                     kart, suit, helmet and gloves (although you are
                               Manufactured by SodiKart, the karts offer a comfortable driving       welcome to use your own), but instead of just
                               position, top level performance and precision handling. All karts     driving in a practice session you are entering a
                               are powered by Honda engines which ensures equal acceleration,        race with up to 30 other drivers!
                               guaranteeing that all clients have the most competitive karts
                               available.                                                            The UAE top ranked SWS drivers will be invited
                                                                                                     to go to the World Finals to race against the top
                               They are also equipped with transponders that automate timing and     ranked finalists from other countries.
                               scoring systems, providing an accurate starting grid in qualifying.
                               This up-to-date system displays laps competed, gap between
                               karts and the fastest lap. At the end of each session drivers are
                               able to compare lap times.

                               Price:
                               Outdoor AED 130 per 15 minute session
                               Indoor AED 100 per 15 minute session

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      ENDURANCE RACING                                                                                                                DUBAI O PLATE

                          Endurance Championship                                          Every January!

                          The Dubai Kartdrome Endurance Championship, run since           The O-Plate is the United Arab Emirates’ annual big weekend
                          2004, is a mainstay of the UAE motorsport calendar. The         for professional kart racers held at the Dubai Kartdrome. The
                          event has been dubbed as “extreme racing” – as tough            event sets local talent up against international drivers for top
                          as it gets and requires stamina, concentration, speed,          honors of becoming Dubai O-Plate Champions on the world
                          consistency and probably most importantly team work –           renowned circuit.
                          all this under the duress of hard fought competition over a
                          24 or 12 hour period.                                           The Dubai Kartdrome answered the call by many drivers
                                                                                          who wanted to challenge for a championship but without the
                          At the end there will be a winning team, but in truth           pressure and expense of a full season campaign. The Dubai
                          competing with enthusiasm and completing the event is a         O-Plate event fulfills that aspiration for two race filled days
                          victory in itself. The objective is to provide new challenges   every January.
                          to teams and create a competitive environment for teams
                          to race at the highest level. The emphasis is on attracting     The winter temperatures in Dubai are normally in the mid 20’s
                          a mix of pro, semi-pro and corporate teams to the series.       (Celsius), which provides an ideal opportunity for European
                                                                                          teams to test and race when conditions back home are
                                                                                          significantly colder. A great experience for drivers and the
                                                                                          whole family; bring them along to enjoy Dubai’s sun, shopping
                                                                                          and beaches!

                                                                                          With the local karting scene at an all-time high, this event offers
                                                                                          the chance for top local and international kart drivers to battle it
                                                                                          out on the same tarmac for a full weekend of racing of selected
                                                                                          IAME and Rotax Categories.

                                                                                          The Dubai Kartdrome pulls together a large amount of attractive
                                                                                          prizes that will be awarded to the top drivers in each category.

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      LASERDROME & CHILL ZONE                                                                                RACEROOM SIM RACING

                                Always Something To Do                                        Virtual Racing For Up To 10 Drivers

                                A unique feature of the Indoor Kartdrome Complex is the       RaceRoom was born on the real race track and
                                Laserdrome – laser tag – game area. Best described as         developed as a virtual experience which extracts
                                Paintball without the Pain(t) and without the mess. Players   the best out of driving dynamics and motor racing
                                are sorted into two teams (maximum 10 players) battling       simulation.
                                against one another with laser guns. Set in a medieval
                                                                                              The concept is very easy to use, affordable and
                                castle type environment of 400 square meters featuring        without any technical limitations. RaceRoom
                                huge dayglo dungeon style decoration with lighting and        is the place which can inspire everyone to
                                artificial fog aimed at confusing vision and making the       participate in virtual motorsport, for users from 7
                                objective of tagging opponents a challenge. Ideal for         to 70 years of age.
                                groups and children.
                                                                                              Booking is quick and simple and very
                                On the same floor as the Laserdrome you can relax in          much Arrive & Drive entertainment facilitated by
                                the Chill Zone, an area which includes Playstation Alley,     exclusive RaceRoom Event Automation Software
                                                                                              which allows up to 10 drivers to compete against
                                Billiards and a snack bar.
                                                                                              each other at the same time on a virtual race
                                                                                              track.

                                                                                              The live broadcast system puts drivers in the
                                                                                              spotlight of the audience while showing live
                                                                                              timing and results. At the Indoor Kartdrome there
                                                                                              will be regular RaceRoom competitions and
                                                                                              challenges with prizes for the winners.

                                                                                              RaceRoom       virtual motor     racing    offers
                                                                                              extraordinary fun at the Indoor Kartdrome,
                                                                                              providing an ideal and unique entertainment
                                                                                              platform which is ideal for parties, corporate
                                                                                              events or individuals wanting a virtual adrenalin
                                                                                              rush!

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      MOBILE RACEROOM

      Innovative Event Equipment For Virtual Motorsport

      The fascination of motorsport connects people worldwide. With RaceRoom, get world-famous racing
      circuits, original engine sound and vehicles delivered directly to your event. Your guests will feel a rush
      of adrenaline in a memorable racing experience!

      Our event entertainment allows guests to drive, have fun and to compete against each other. You can
      also strengthen employee spirit and foster a sense of commitment and concentration.

      And more! The setup allows you to promote your company image within the game, securing your
      brand in the minds of clients. RaceRoom is suitable both as entertainment and as a promotional tool
      for any event.

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      LARGE SCALE EVENTS                                                                                                             LARGE SCALE EVENTS

                           Hankook 24H Dubai                                                                 National Race Days

                           This is a 24 hour endurance race that pits drivers against time and each          At each National Race Day Dubai Autodrome creates
                           other to last through the entire race. Held at the Dubai Autodrome for the        an event for the entire family. Activities such as Bungee
                           first time back in 2006, it has since been hosted each year for a total of 10     jumping, a kid’s area, food and beverage areas,
                           times.                                                                            viewing areas to watch the track action up close with
                                                                                                             opportunities to meet the drivers and cars.
                           A wide variety of ‘tin top’ touring cars, GTs and 24H-Specials (e.g. silhouette
                           cars) are eligible to race, from ‘hot hatchbacks’ up to proper GT3 machinery      Racing includes six rounds at Dubai Autodrome with an
                           and purpose-built race cars. An established structure of classes and liberal      average attendance between 1,000 and 3,000 people.
                           technical regulations allow teams to compete without having to change
                           their cars for the 24H SERIES, thus helping them to save costs.                   Categories that take part on National Race Days
                                                                                                             include: NGK Racing Series, Radical Middle East Cup,
                                                                                                             Formula Gulf Academy, Sport Bike Series, Lamborghini
                                                                                                             Super Trofeo, Porsche GT3 Cup ME, MRF Single Seater
                                                                                                             Championship.

                               Hankook 24H Dubai Facts

                               •   100 cars on the start grid.
                               •   500+ drivers.
                               •   30 nationalities.
                               •   20,000+ people attended the race.
                               •   VIP Hospitality Suites with VIP’s and celebrities.
                               •   Live Screening to over 200,000 people world-wide.

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      LARGE SCALE EVENTS                                                                                 LARGE SCALE EVENTS

                           The Color Run                                                 The Neo Run

                           The Color RunTM, presented by Daman’s Active Life, also       Glo crazy with colour and dance the night away
                           known as the “Happiest 5k on the Planet”, is a unique         at NEORUN - a REDFILO EVENTS original
                           paint race that celebrates healthiness, happiness,            creation, – the first ever UV night fun-run of its
                           individuality, and giving back to the community. 15,000       kind in Dubai!
                           people took part in the 2014 Colour Run at the Dubai
                           Autodrome. The Autodrome also received PR to the              Thousands of runners took to the track at Dubai
                           value of AED 850,000 from the marketing exposure              Autodrome on 10 April 2015 and experienced
                           gained from the event.                                        the brightest race attractions and glo-tastic
                                                                                         colour zones as they journyed through a
                           Less about your 10-minute-mile and more about having          magical Neo World.
                           the time of your life, The Color RunTM is a five-kilometer,
                           untimed race in which thousands of participants are           The run ended with a large and loud ENIGMA
                           doused from head to toe in different colors at each           Party, which will was hosted by RADIO 1 DJs.
                           kilometer. The fun continues at the finish line with a
                           gigantic “Color Festival,” using more colored powder to       Over 5,000 people took part in the event.
                           create happiness and lasting memories, not to mention
                           millions of vivid color combinations. Trust us, this is the
                           best post-5k party on the planet!

                           With only two rules, the idea is
                           easy to follow: Wear white at
                           the start line, finish plastered
                           in color! Now the single largest
                           event series on the planet.

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      LARGE SCALE EVENTS                                                                                                             LARGE SCALE EVENTS

                           Wings For Life Run                                                              TrainDubai by DAMAN Health

                           1,000 runners took part in the charity based Wings for                          TrainDubai is an initiative brought to you by Daman’s
                           Life run organized by Redbull. The event was based at                           Activelife and is held on the 2.46km floodlit Club Circuit
                           Dubai Autodrome which represented the UAE and Dubai                             at Dubai Autodrome for weekly FREE evenings of cycling,
                           live on Dubai Sports TV and also through to 32 countries                        running or walking from 6 – 9pm every Wednesday.
                           around the world.
                                                                                                              • Average attendance: 400-800
                           The event was viewed by over 600,000 people around
                                                                                                              • Ages: 23 to 60 years old
                           the globe. Dubai Autodrome offered our circuit and
                                                                                                              • Demographics: 90% Western – 10% Arabic
                           services free of cost to aid in this CSR initiative.

                                                                                      INSPIRE   YOURSELF

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      MOTORSPORT EVENTS                                                                                                         MOTORSPORT EVENTS

                          MRF Challenge                                                                  Lamborghini Super Trofeo

                          Motorsports in India is synonymous with MRF. In fact, the development          The new Lamborghini Super Trofeo Middle East, Squadra
                          and popularity of various forms of the sport could be directly attributed to   Corse, is adding a new important piece to its expansion
                          the pioneering efforts of the company, be it racing, rallying, motocross or    plan, by exporting the same winning format of the three
                          karting.                                                                       consolidated continental series to a market as important
                                                                                                         as that of Middle East.
                          The MRF Challenge will feature MRF Formula 2000 race cars, The Formula
                          3 style car has been built in technical collaboration with Dallara, and is     The race format will be the same as the other
                          considered to be the fastest of its kind in Asia. The new car is powered by    championships: two one-hour free practice sessions,
                          a 2 litre Mountune Duratec engine with max power of 230 bhp and shod           two twenty-minute qualifying sessions and two fifty-
                          on MRF Z.L.O. tyres. The car will also feature advanced aerodynamics with      minute races with rolling start. The series is open only
                          underbody diffuser and a Hewland 6-speed sequential gearbox.                   to Huracán Super Trofeos and to Pro, Pro-Am, Am and
                                                                                                         Lamborghini Cup driver classes.
                          This race will form part of the much anticipated National Race Days.
                                                                                                         www.squadracorse.lamborghini.com

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      MOTORSPORT EVENTS                                                                                                                                            PAST EVENTS

                          Porsche GT3 Cup Challenge                                                       Fun Cup

                          Powered by the highly experienced Lechner Racing, the Porsche GT3 Cup           The Fun Cup is a one-make racing series created by Franz Dubois in 1997
                          Challenge Middle East quickly established itself as the most professional       in Belgium. The cars are identical: 130bhp, 760kg (1700lb) Volkswagen
                          and successful one-make GT series in the Middle East.                           Beetle replicas with all major components sealed to ensure the cars are
                                                                                                          technically identical and of equal performance. The tires are a standard
                          Ever since its inaugural season in 2009/2010 the GT3 Cup Challenge Middle       road radial which is spec to the series, and is run in both wet and dry.
                          East is offering an ideal platform for the Arab worlds most promising circuit
                          racing drivers to broaden their racing experience on the regions most           The series is renowned for the competitiveness of the racing as well as
                          appealing race tracks.                                                          the friendliness and ease in which one can enter the races. It is, however,
                                                                                                          known mostly for the cost of it - it is one of the cheapest options to get into
                          www.gt3me.com                                                                   motor racing. Cars cost around £29,600, which is usually split between the
                                                                                                          drivers. The races last mostly between three and six hours, split between
                                                                                                          a team of two or more drivers, so driving time in the Fun Cup is more than
                                                                                                          8 times that offered by other series.

                                                                                                          There are Fun Cup national series competed in the UK, Belgium, France,
                                                                                                          Spain, Italy, Germany and the Canary Islands, all of which combine in the
                                                                                                          25 Hours at Spa.

                                                                                                            •   Between 3,000 -6,000 people

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      PAST EVENTS                                                                                                                                                                                                   PAST EVENTS

      FitDXB                                                                                                                                                  Gulf Bike Week

      FIT DXB is the biggest, most innovative, fun and exciting Fitness Fest Dubai has ever seen.                                                             Continuing with the idea of kick starting the region’s riding season with a
                                                                                                                                                              leading motoring event, the festival is set to move to Dubai Autodrome in
      FIT DXB is a celebration of fitness, life and positive energy. It is colourful and engaging. It is aimed, not only at the fit, healthy and beautiful,   October 2015.
      but also at children, the elderly and even people with health challenges. It is for men and women, children and adults, professionals and
      enthusiastic amateurs, as well as the curious and those who want to improve their lives.                                                                The 7th annual Gulf Bike Week promises bike enthusiasts and families three
                                                                                                                                                              days of continuous fun and excitement.
      It is a 3 day, outdoor event with endurance, fitness and strength competitions (for every different ability level), shows, martial arts and boxing
      fights, instruction, free classes, meet & greets with famous athletes, seminars, stands and retail outlets. Our message is that everyone,               With its new location Gulf Bike Week features a number of previously
      regardless of their age, gender, health level and station in life benefits from fitness.                                                                successful festival highlights such as live music throughout the event,
                                                                                                                                                              the custom bike competition, the Space Cowboy, Thunder Parade, Street
                                                                                                                                                              Bike Stunts as well as the exhibition showcasing bikes from renowned
                                                                                                                                                              companies such as Harley-Davidson, Ducati, Kawasaki and many more.

                                                                                                                                                              Approximately 15,000-20,000 people attended.

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      RENTALS                                                                                                             LOOKING AHEAD

                          Grandstand Retail Plaza                                   Motorsport Business Park
                          • 22,000 square feet                                      • 6,000 square meters
                          • Located just inside Grandstand Main Gate                • Units for companies and teams
                          • Shops and special events                                • Located inside main track
                          • Opposite the Ribbon Mall                                • P2 Parking Area

                                                                                    Motorsport Business Park Phase 2
                                                                                    • 2,640 square meters (28,417sqft.)
                                                                                    • Warehouse facility inside track
                                                                                    • Adjacent to Phase 1

                          Race School Building 2
                          • 23,000 square feet
                          • Located inside main track, next to the Welcome Centre
                          • Dragon Racing and Emirates Motorsports Academy

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PARTNERS & AFFILI-                                                                                                                                                                                                                             PRESENTATION PACK
                                                                                                                                                                                                                                                      PARTNERS & AFFILI-

      STATS & FOOTFALL                                                                                                                                                                                                                             VIP & CELEBRITIES

      Event Type           Total Events      Approx Footfall   Average Age Male-Female   Details                                    Over the years there has been a number of celebrities visit Dubai Autodrome for PR events or simply to just to make use of our facilities.
                                                                                                                                    Below are just a few of these occurrences captured.
      National Race Days   6                 1,500             16-50       80%-20%       National Race Days for the whole family.

      Hankook 24H Dubai 1                    20,000            24-60+      70%-30%       Dubai’s Flagship International Race.

      Corporate Events     200+              10-200            28-50       80%-20%       Range between 10-200 guests per event.

      Welcome Centre
      • Audi R8            50                1,026 total       24-50       90%-10%
      • Audi TT            50                851 total         21-50       70%-30%
                                                                                         Individual experience purchases.
      • Formula DXB        50                2,421 total       21-45       90%-10%
      • McLaren            50                1,202             21-50       90%-10%

      Dubai Kartdrome      200+              100,000+          16-40       80%-20%       50% Residents-50% Tourists.

      Train Dubai          Every Wednesday   600-800           15-60       60%-40%       Every Wednesday: cycle, run or walk.

      Color Run            Once a year       15,000            16-40       50%-50%       The largest fitness event in the region.

      Neo Run              Once a year       5,000             21-40       50%-50%       Similar to Color Run but with Neo Paint.

      Wings For Life Run   Once a year       1,000             21-45       50%-50%       CSR Initiative-Live to 32 countries.

      Dubai Road Runners Once a year         800               13-50       50%-50%       Fitness Run 5k - 10k.

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                          The Heart of UAE Motorsport

                          Completed in 2004, the Dubai Autodrome was the UAE’s first fully-integrated multipurpose motorsport
                          and entertainment facility.

                          At the heart of the Union Properties MotorCity development, it includes an FIA sanctioned
                          5.39km circuit with six different configurations, a race school, indoor and outdoor karting
                          tracks, the Grandstand Retail Plaza, the Motorsport Business Park, a VIP Paddock Hospitality
                          area and entertainment facilities ideal for events and corporate entertainment.

                          Located 25 minutes from central Dubai, the Dubai Autodrome is a safe and controlled motoring
                          environment that can accommodate large crowds, whether as a local social destination or as a
                          tourist attraction for overseas visitors.

                          For over a decade the Dubai Autodrome has played host to world class racing, including rounds of the
                          FIA GT Championship, European Touring Car Championship, A1 GP, GP2 Asia, Lamborghini Super
                          Trofeo ME, MRF Challenge, Porsche GT3 Cup Challenge ME, the Radical Middle East Cup and the
                          renowned Hankook 24H Dubai Endurance Race.

                          The track is also proud to promote local motorsport, which annually supports the NGK Racing Series,
                          the UAE Sportbike Championship, the Formula Gulf Academy and the FIA UAE F4 Championship.

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      The Dubai Kartdrome operates an INDOOR and OUTDOOR circuit with a fleet of leisure
      karts that deliver an excellent racing experience, while ensuring high safety, in a range of
      specifications to satisfy those aged 7 and up. Manufactured by SodiKart, the karts offer
      a comfortable driving position, top level performance and handling. Karts are powered
      by Honda engines which ensure equal acceleration, guaranteeing that all clients have the
      most competitive karts available.

      All karts are linked to state-of-the-art SMS Timing Software which provides drivers with
      precise lap times and live-timing on track-side screens.

      The Dubai Kartdrome provide suits, helmets, balaclavas and gloves as part of this rental
      experience to ensure you are fully immersed in the racing experience with a high level of
      safety.

      Whether visiting either track please refer to the live calendar to see up-to-date availability.
      No prior booking required – simply arrive & drive!

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      Successful And Here To Stay
                                                                                                                                                             2004   2004   2005            2006
                                                                                                             2008
                                                         2006
                                                                                                            Grand Racing & GP2 Asia Series
                                                         First 24H Dubai Race

                         2005
                 A1 Grand Prix

                                                                                                                           2014

                                                                                                                                                             2008   2014   2016            2017
                                                                                                                           10 year Anniversary Celebration

                                                                                                    2016
                         2004                                                                       Grandstand Retail Plaza Opens
      FIA GT Championship Race

                                 2004                                           2017
                                 Dubai Autodrome Opens                          Motorsport Business Park Groundbreaking

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P.O. BOX 57331, MotorCity, Dubai
                                                                                Tel: +971 (0)4 367 8700
                                                                                Fax:+971 (0)4 367 8750
                                                                               www.dubaiautodrome.com

                                                                                                                   HILL CIRCUIT
                                                                                                 CLUB CIRCUIT
                                                                      OVAL CIRCUIT
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          TUNNEL
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                                                                                          WELCOME CENTRE                                                               PIT LANE
               PIT GARAGES

                                                                                     PIT GARAGES
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