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p r e s e n tat i o n b o o k
Vladivostok International Auto Salon VIAS 2018
Greetings
11-13 May, 2018 Vladivostok International interesting products, but also to conduct busi-
Auto Salon (VIAS 2018) will be held in Vladivo- ness negotiations, conclude agreements and
stok city. VIAS is a promising, bright auto exhi- contracts attract new customers.
bition and a platform for business communica-
tions. It’s a «gateway» for the foreign business There were more than 40 companies participat-
community interested in entering the Russian ed at VIAS 2017, a quarter of which were large
market. foreign Brands, such as MOTUL, NGK, TOYO
TIRES, SUBARU, DENSO, YOKOHAMA, TONE,
In 2017 international Auto Salon VIAS 2017 was PIAA, ABRO.
held at tourist and recreational cluster PrimRing
(Vladivostok city). There were over 40 partici- Next year, VIAS will go on a separate voyage —
pants, 20 thousand visitors and 3 days of drive. in May 2018, a specially designed expo center
VIAS 2017 was organized by the Sumotori Com- will open on the territory of PrimRing, where
pany Group with support by Japanese corpora- VIAS will receive a permanent residence permit.
tion SanEiShobo, the promoter of the famous
Tokyo Auto Salon. VIAS became part of the best We thank all participants of the first Vladi-
automobile show in the country - the interna- vostok International AutoSalon for their in-
tional drift competition Asia Pacific D1PrimRing- volvement in the creation of a new brand. We
GP 2017. The live format provided an unforget- promise that the new VIAS will become even
table atmosphere and a huge number of visitors brighter and more interesting, we will be glad
— over 20 0000 people visited the PrimRing for to see you again and help you to promote your
three days show. business.
At the exhibition it was possible not only to General Manager VIAS
see the novelties of the auto industry and buy Ekaterina Pshenichnikova
Information
NAME Vladivostok International Organizer PRIMRING LLC
Auto Salon VIAS 2018
VENUE PRIMRING EXPO SUPPORTERS Chamber of Commerce and In-
PrimRing Tourists Cluster dustry (GCCI) of Primorsky Region
Tokyo Auto Salon Association
Vladivostok, Russia
(TASA)
+7 (423) 276-11-20
Sumotori Company Group,
Fri 11, Sat 12, Sun 13
partners
DATES Primorsky Automobile
May 2018 Federation (PAF)
10:00 - 18:00
SPECIAL PrimRing Tourists Cluster
partners San-ei Shobo Publishing
ADMISSION Free entrance Co., Ltd.
V l a d i v o s t o k I n t e r n a t i o n a l A u t o S a l o n 2018 2
Schedule
The schedule below is subject to change. Fixed schedule will be at Exhibitor personal contract.
Carry-in Installation Setup During the Show / Carry-out Deinstallation
9 10 11 12 13 14
Wed Thu Fri Sat Sun Mon
Exhibitors Exhibitors Exhibitors
get ready get ready get ready
for the opening for the opening for the opening
10:00 10:00 10:00
Booth Booth
equipment/ equipment/
vehicles vehicles
start start
to deliver to deliver
into into
premises premises Mass
media
time 12:00- Deinstallation
12:30
Electricity
supply starts Opening Carry-out
ceremony
Opening Clearance
Hours
Opening
Hours
Installation Installation Opening
Hours
Stand/Booth Stand/Booth
Setup Setup
17:00
17:30 Cleaning
Deinstallation
18:30 18:30 Carry-out
After-hours After-hours
19:00 19:00
Work Work Clearance
After-hours After-hours
Work Work
V l a d i v o s t o k I n t e r n a t i o n a l A u t o S a l o n 2018 3Exhibition content • Passenger cars • Auto-motor sport
• Trucks • Tires, wheels
• Special cars • Auto accessories
and vehicles • Oils & Lubricants
• EV cars • Products and services
• Auto tuning for auto industry
• Auto design • Bank services
• Auto electronics • Vehicle ensurance
• Auto sound • Training
• Motorbikes and sertification
Media Exposure for Encreasing Attendance
TV and Radio Magazines and Newspapers
Placement of advertising rollers and information Placement an advertisement (not less than
plots (pre- and post-campaign) on TV channels 1/2 of the strip) at the most popular magazines,
and radio stations partners special issues of automotive newspapers,
as well as articles about the VIAS 2017 results
and photo-reports.
Internet mass media
Put an announcement of VIAS 2018 at most Outdoor/Indoor Advert
popular local and federal internet Media, with
duplication the info at information agencies Placement an advertising materials at city
social networks. billboards and video screens, as well as the
announcement of VIAS 2018 in elevators
of apartment and office buildings.
VIAS 2018 Catalog
Catalog will be out to the Online promotion
opening day of exhibition,
on which all the Exhibitors Massive Internet promotion of the VIAS 2018
will be featured. 1000 pie- CATALOG 2018 on the Internet (SMM, contextual advertising,
ces circulation will be free placement videos at YouTube, etc.).
of charge for visitors.
By individual contract it will be possible to get status af official VIAS 2018 partner,
which get opportunities for Exhibitor to mark at all mass media advertisment.
V l a d i v o s t o k I n t e r n a t i o n a l A u t o S a l o n 2018 4Fact sheet Vladivostok International Auto Salon 2017
Number of visitors
• Show dates: Friday 15th, Saturday 16th
and Sunday 17th September, 2017
• Venue: PrimRing Tourists Cluster, Vladivostok, Russia
Overall attendance: 19 062 Exhibitors:
Break- Friday 15 th
5 003 Number of exhibitors 40
down Saturday 16th 6 422 Number of booths 50
by date Sunday 17th 7 637 Exhibition area, sq.m. 2 200
Visitor Profile
Age group Gender Marital Status
60’s under
1% 10 Female
50’s 10’s
2% Kids& teenagers 12% 23% Single Married
5% 3%
35% 65%
40’s
20’s
23%
37%
30’s 29% Male 65%
Driver Status Driving Experience PrimRing Visit Frequency
1-3yrs
Less than 3%
Relatieves and friends Drivers More than 1 year 1% 5th time First time
4-5yrs
of drivers 41% 59% 20 yrs 29% or more 32% 16%
11%
11-20 yrs 6-10 yrs 2nd-4th
34% 22% time 52%
Virtual tour on PrimRing Tourists Cluster
during VIAS 2017
V l a d i v o s t o k I n t e r n a t i o n a l A u t o S a l o n 2018 5Venue vias 2018
BBQ park
PrimRing EXPO
Main
entrance
Arena
Kart centre
Motocross o
старт
PrimRing Tourists Cluster
Bicycle rental
(5 km far from Vladivostok International Airport, 25 km to Vladivostok city)
Go Kart BBQ park
Sales departm
Paintball & Souvenir sh
PrimRing EXPO
Main Tusich Platz
entrance
Primring dacha
Trade
Arena Paintball area
4х4 experience track
Kart centre
Motocross office 4х4 Office
старт
Bicycle rental
Go Kart Sales department
& Souvenir shop Motocross track
RinGo Park
Trade Mall
3
RinGo Park
4
3
V l a d i v o s t o k I n t e r n a t i o n a l A u t o S a l o n 2018 6Entertainment vias 2018
Test-Drive/Test-Ride and Promenade Experience VIAS 2018
In 2018 test-drive/ride program will be offered at several PrimRing venues: go-kart track, 4x4 track, PrimRing promenade and
PrimRing Arena.
Visitors will be invited to test new models of cars and motorcycles on special routes - karting and off-road. Adult fans of outdoor
activities, children and teenagers will excited by the PrimRing Promenade with rented bicycles, electric vehicles (segway, gyro-
scope, kick scooters). The zone of RC-cars will not leave indifferent adults and future men as well.
Points — see map on the previous page
Off-road test-drive experience New car test-drive
4х4 Experience track Kart track
EV cars test-drive Personal mobility test-drive
Arena I Kart track Trade avenue I Arena
RС cars test-drive New motocycle test-drive
Arena Kart track
V l a d i v o s t o k I n t e r n a t i o n a l A u t o S a l o n 2018 7About the Region
Pacific Russia
Moscow 9.15 hrs
FEFD
Pacific Russia means Vladivostok
Primorsky Region. 2.45 hrs 2.20 hrs
2.25 hrs
Vladivostok the Eastern
Gates of Russia, as well China Japan
as the European city in Asia Korea
Vladivostok has 1/3 share of population
and 1/3 share of Gross Regional Product of
Russian Far East. One more interesting fact –
Vladivostok has the highest Russian level
of motorization (440 cars per 1 000 persons).
Primorsky region is characterized by its unique nature,
dynamic economy and significant cultural objects, de-
licious seafood cuisine.
Vladivostok is chosen as the venue for the Eastern Eco-
nomic Forum, and leaders of the world’s largest econo-
mies come here every year.
The APEC Russia 2012 was the 24th annual gathering
of APEC leaders. Leaders from the member economies
met on Russky Island, off the coast. Vladivostok was
completely renovated to 2012 – transport infrastruc-
ture, scientific and medical center, cultural and enter-
Primorsky Krai is the largest federal subject in the Far tainment objects, were built and put under construc-
East in economic size, and in population with 2 000 000. tion at that time.
Vladivostok is the largest city and the capital of Primor-
sky Krai, and is the largest city in the Russian Far East. Now Vladivostok is modern European city in Asia.
V l a d i v o s t o k I n t e r n a t i o n a l A u t o S a l o n 2018 8About the Region
Primorsky region — the Territory of Priority Development
Primorsky Aquarium — Casino “Tiger de Cristal” Primorsky Stage of Mariinsky Theater
one of the largest scientific-
cognitive complexes in the world
NO M I C ZO N E I VISA
E CO FRE
F REE E
I I
FR
EE EE
FR EC
A
Economic Scientific
O
S
VI
NO
M
Annual Eastern Economic Forum Far Eastern
I
IC
Federal University (FEFU)
ZO
NE
Free port Vladivostok
NE
ZO
Medical Center FEFU
Areas of Advanced
IC
Development Primorsky Aquarium
I
OM ON
VISA
FREE EC
FREE
Tourism Cultural
I
I
PrimRing Tourists Cluster Primorsky Stage
FREE E
FREE
of Mariinsky Theater
Casino “Tiger de Cristal”
P r i m o r s ky Picture gallery
VISA
Hyatt hotels (under
CO N
Region “Hermitage – Vladivostok”
construction)
O
New modern
MIC
Delicious seafood
I
Vladivostok Circus
restaurants Transport/logistics
ZO
NE
NE
ZO
International Transport Corridors –
going throw the region
IC
OM
I
Vladivostok International Airport
N
VI
O
EC (5 mln passengers annual capacity) SA
FR
EE Five International Sea ports EE
FR
I Giant cable-stayed bridges I
E FR
EE
FRE E CO
VISA I ZO N E
NOMIC
PrimRing Tourists Cluster Vladivostok International Airport Far Eastern Federal University (FEFU)
V l a d i v o s t o k I n t e r n a t i o n a l A u t o S a lo n 2 0 1 8 9Exhibitors Guide
Floor Plan* PrimRing Expo GUIDELINES:
standard equipped custom built expo area,
3 780 sq. m. total expo area, depth 3 m possible standard — depth 2-3 m *As of November 22, 2017
Networking Area
Stage
Reception
Admini-
stration
VIAS
Main entrance
To participate in VIAS 2018 are invited manufacturers of auto- motor PrimRing LLC as organizer will assist in booth construction and provide
technology, passenger cars, EV cars, trucks and the automotive aftermarket consultation about tax preferences for Free Port Vladivostok Resident
companies, which has plans or going to step in to Russia market. (0% Income and Property Tax).
V la d iv o st o k I n ter n ati o n al A u t o S al o n 2018 10Exhibitors Guide
Standard Equipped Area
Stand
Corner stand
2500 2500
Double stand
2500
Display stand
Vehicle display stand
5000
3000
2500
2500
V l a d i v o s t o k I n t e r n a t i o n a l A u t o S a lo n 2 0 1 8 11PrimRing Expo
2018 May 11 FRI, 12 SAT, 13 SUN
APPLICATION FORM
FOR VIAS 2018 PARTICIPATION
Exhibitor
Regular Special price Number Amount,
price VIAS VIAS 2018 of sq.m. rub.
General space at expo-tent
Equipped space (standard stand
8 000 5 000 х
construction), rub./sq.m.
Raw space for custom built stand
5 500 3 500 х
(>40 sq.m. per exhibitor), rub./sq.m.
Stand feature
Corner stand +10% 0% х
Half Island stand +15% 0% х
Island stand (no neighborhoods) +20% 0% х
Stand at the main gate entrance +50% +25% х
full page 20 000 10 000 х
1/2 page 12 000 6 000 х
1/4 page 7 000 3 500 х
Promo staff permission for VIAS 2018, rub. per 1 person
16 000 10 000 х
Registration fee 10 000 rub.
Total cost (VAT encluded)Ekaterina Pshenichnikova
General Manager VIAS
+7 (914) 707-09-00
vias@primring.ru
www.vias-expo.ru/engYou can also read
