PRESCOTT PICKLEBALL ASSOCIATION PRESCOTT PICKLEBALL ASSOCIATION STRATEGIC PLAN 2018-2021
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PRESCOTT PICKLEBALL ASSOCIATION
Strategic Plan
2018-2021
PRESCOTT PICKLEBALL ASSOCIATION
STRATEGIC PLAN
2018-2021
PRESCOTT PICKLEBALL ASSOCIATION
Published by
Prescott Pickleball Association
PO Box 3361
Prescott, AZ 86302
www.PrescottPickleball.com
September 2018
Printed by
2 Strategic Plan 2018-2021
PRESCOTT PICKLEBALL ASSOCIATION
Table of Contents
LETTER FROM THE PRESIDENT .....................................................................................4
MISSION, VISION AND VALUES .......................................................................................5
LOGO AND SLOGAN ............................................................................................................5
THE PLAN
Introduction ....................................................................................................................6
Background ...................................................................................................................6
Conclusion .....................................................................................................................6
STRATEGIC PRIORITIES AND ACTION ITEMS
Ongoing Improvements and Maintenance of the Pickleball Complex ..........................7
Increase Fundraising Efforts with an Emphasis on Four More .....................................8
Increase Volunteer Base ................................................................................................9
Increase Programs and Events .....................................................................................10
ADDENDA
1 Workshop Facilitators ..............................................................................................11
2 Committee Members .................................................................................................12
3 Implementation Matrix .............................................................................................13
Strategic Plan 2018-2021 3
PRESCOTT PICKLEBALL ASSOCIATION 4 Strategic Plan 2018-2021
PRESCOTT PICKLEBALL ASSOCIATION Mission The mission of the Prescott Pickleball Association (PPA) is to welcome residents and visitors of all ages and abilities to participate in recreational and competitive pickleball play at the public courts through activities that will enhance the fitness and well-being for the entire community. The PPA is supported by membership in the association and energized by community support through donations. Vision We will be the model for private/public cooperation making pickleball accessible to all by creating a positive pickleball experience in the Quad Cities area. Values Sportsmanship Accountability Volunteerism Generosity Logo and Slogan The logo and slogan were selected for their simplicity and message. The stick figure is gender neutral and shows proper playing form to keep the paddle up. The two words Prescott Pickleball can refer to the Prescott Pickleball Association, the Prescott Pickleball Courts, or the website PrescottPickleball.com. The words A Paddle Above represent our Vision statement – quality and excellence to be a model for others. The new logo will be implemented for all future materials, although current stock/existing orders may still show the previous logo. Strategic Plan 2018-2021 5
PRESCOTT PICKLEBALL ASSOCIATION
The Plan
Introduction
Welcome to the Prescott Pickleball Association’s Strategic Plan 2018-2021. This document is
designed to assist the Board of Directors’ decision-making processes as well as prioritize
activities and resources over the next three years.
Background
Vice President Kevin Costa raised concerns over the Board’s increasing and problematic lack of
direction. Topical issues were discussed, opinions were shared, but no tangible results were
achieved. As a result of the conflicting messages to the general membership, Kevin felt that a
long-range plan will provide the Board with the focus it was lacking.
On May 1, 2018, the PPA Board of Directors (BOD) met for their regularly scheduled meeting.
One of the agenda items was the discussion of creating a strategic plan. The importance of
planning was presented by Kevin including the critical component of good management and
governance, the understanding of the need for annual programs and program-focused work plans,
and the planning beyond the next year or two. Kevin also presented the steps to complete a
strategic plan. The steps encompass agreeing on the planning process; carrying out an
environmental scan via a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis;
defining or reviewing the organizations missions, vision and value statements; developing a
series of S.M.A.R.T. (Smart, Measurable, Achievable, Relevant, Time-bound) goals; developing
action items; finalizing a written strategic plan that summaries the results and decisions of the
planning process; and building a procedure for monitoring and modifying strategies based on
changes in the environment and/or the organization.
The BOD decided to create a Strategic Planning Committee (SPC) with the goal of developing a
3-year plan for PPA with Vision and Mission statements and specific goals. Once published, this
plan will be presented to the PPA membership and the City of Prescott. The SPC was comprised
of a diverse group of 20 individuals, each providing unique experiences needed to complete a
task of this nature. Two full-day workshops were conducted on July 21 and August 4. The
information gathered was taken by the Publishing Committee and formatted over several weeks
into the PPA’s first published strategic plan.
Conclusion
Using the PPA’s Mission, Vision and Values statements, along with the results of the SWOT
analysis, the SPC created four focalized goals also known as Strategic Priorities, each with a set
of action items. The four Strategic Priorities are:
Continuous Improvement and Maintenance of the Pickleball Complex
Fundraising Efforts with an Emphasis on Four More
Increase Volunteer Base
Increase Programs and Events
6 Strategic Plan 2018-2021
PRESCOTT PICKLEBALL ASSOCIATION Strategic Priorities and Action Items Ongoing Improvements and Maintenance of the Pickleball Complex The Pioneer Park Pickleball Complex is a City of Prescott (COP) recreational facility in which the PPA has limited roles and responsibilities associated with ongoing maintenance and improvements. It is our goal to maintain existing relationships and lines of communication to openly discuss the pickleball complex needs, especially those that require approval through the COP budgetary process. On the other hand, the PPA has been and will continue to be an active participant in general maintenance through member volunteers. To accomplish both improvements and maintenance, the following action items have been created: Create a PPA operating budget Increase awareness of and input toward Parks and Recreation’s budgetary process Evaluate future complex facilities and improvements Evaluate options for shade and potential locations Evaluate grounds needs and/or improvements including east berm along the rear of courts, vegetation, trees, and gravel Create maintenance cadre and rotation schedule to include amongst other issues courts, paddle holders, net heights, shed organization and wind flags Strategic Plan 2018-2021 7
PRESCOTT PICKLEBALL ASSOCIATION
Increase Fundraising Efforts with an Emphasis on Four More
Eight courts currently exist at the Pioneer Park Pickleball Complex, which was made possible
through a public/private partnership that included the City of Prescott, Yavapai County and the
PPA. This partnership accelerated and streamlined the process, greatly reducing the impact to the
COP and shortening the timeline for construction, thus benefiting our members. The Arizona
Community Foundation (ACF) proved to be invaluable to this process as the PPA was able to
create a 501(c)(3) status allowing for tax deductible contributions. The ACF continues to be a
valued partner through expanded services to our Association. The PPA will continue to fundraise
for complex expansion and capital improvements through the following action items:
Develop a formal fundraising plan
Evaluate fundraising for expansion to include parking and amenities
Evaluate and implement annual fundraising for maintenance and improvements
8 Strategic Plan 2018-2021
PRESCOTT PICKLEBALL ASSOCIATION Increase Volunteer Base Pickleball is recognized as the fastest growing sport in America. The potential for growth in both the number of players and PPA members is unlimited. The PPA already has members that are recognized as United States of America Pickleball Association (USAPA) Ambassadors, Certified Referees and Ranked players. Our membership enjoys a website second to none. However, the website, court bulletin board, and general membership emails do not appear to reach all of our members or the general public in an effective manner. The PPA recognizes that community awareness, involvement, and participation is inadequate and seeks to improve communication, membership, and the volunteer base through the following action items: Increase membership and identify incentives Increase volunteer base/workforce Create a document identifying member profiles and talent/skillset Improve member and public/HOA communication processes Create succession planning guidelines Evaluate existing by-laws and update including expanded positional requirements Improve BOD participation to include follow-up and follow-through Create public relations leadership role Strategic Plan 2018-2021 9
PRESCOTT PICKLEBALL ASSOCIATION Increase Programs and Events The City of Prescott recognizes the value of adding pickleball courts to their existing Parks and Recreation programs. Members and newcomers can participate in Open Play, Challenge Play, or be invited into one of the skill-based round-robin groups. Two major program accomplishments this year included the first USAPA Sanctioned Tournament in Northern Arizona and the first Youth Month Program geared toward increasing youth awareness and exposure to the sport. The PPA recognizes that future programs and events can only be successful through identifying trends and localized needs of our members. To ensure this success, the following action items have been created: Create programs that benefit only members Evaluate demand for organized leagues Evaluate and determine number and types of tournaments Create beginner, intermediate and advanced lesson plans Create beginner, intermediate and advanced classes Develop a program to create revenue-generating one-day events Create non-pickleball revenue, generating social events Re-evaluate court use (schedule of play) 10 Strategic Plan 2018-2021
PRESCOTT PICKLEBALL ASSOCIATION
Addendum 1: Workshop Facilitators
Jaye Allen and Kevin Costa, co-facilitators
I was presented with the opportunity to As the Vice President and catalyst to creating
co-facilitate the workshops for the PPA’s the Prescott Pickleball Association’s first
3-year Strategic Plan. The Committee strategic plan, it was my goal and intention
members contributed valuable input toward to become part of the Strategic Planning
creating the Plan and defining goals. It was a Committee and to participate in the
pleasure working with Kevin and Diane on associated processes. Since I had previous
the meeting plans and facilitation activities! experience with strategic planning from
creating mission, vision and value
Over the past 25 years, I have facilitated over statements, to conducting SWOT analyses
200 public meetings, workshops, and and stakeholder interviews, to formulating
strategic plans for the City of Phoenix, the strategic priorities and the corresponding
Arizona Department of Transportation, and action items, I agreed to serve as co-
other municipalities as well as other facilitator. In addition, I have written and
charitable organizations. The PPA group published strategic plans, and assisted other
was one of the best I’ve had the chance to public and private agencies with the creation,
work with and I’m looking forward to seeing publication and implementation of their
the future growth of our Prescott Pickleball plans. ~Kevin
Association. See you on the courts! ~Jaye
Strategic Plan 2018-2021 11PRESCOTT PICKLEBALL ASSOCIATION
Addendum 2: Committee Members
Dale Allen Mary Houghton
Steve Appel Marcie Moody
Terry Booth Bob Muriello
Rick Bothell Cee Muriello
Diane Cassidy Don Orseck
Connie Cloud Sam Rice
Larry Cloud Doug Seefeld
Mary Costa Bill Sneen
Jan Gradle Tracey Thompson
Rick Hormann Peg Travers
12 Strategic Plan 2018-2021PRESCOTT PICKLEBALL ASSOCIATION
Addendum 3: Implementation Matrix
Ongoing Improvements and Maintenance of Pickleball Complex (PRESIDENT)
ACTION START COMPLETION
ITEM # ACTION ITEM PRIORITY DATE DATE CHAIR MEMBERS
1 Create a PPA operating 1 Sep Doug Terry Booth
budget 2018 Seefeld Mary Houghton
2 Increase awareness of and 1 Feb Doug Rick/Sam
input toward Parks and 2019 Seefeld Mary Houghton
Recreation’s budgetary Peg Travers
process Jan Gradle
3 Evaluate future complex 2 Sep Rick/Sam
facilities and improvements 2019 Larry Cloud
4 Evaluate options for shade 1 Aug Larry Rick/Sam
and potential locations 2018 Cloud Mary Costa
Kevin Costa
5 Evaluate grounds needs 1 Oct Rick/Sam
and/or improvements 2018 Kevin Costa
including east berm along the Larry Cloud
rear of courts, vegetation, Bob Muriello
trees, and gravel Steve Appel
6 Create maintenance cadre 1 Aug Bob Muriello
and rotation schedule to 2018 Kevin Costa
include amongst other Mary Costa
issues courts, paddle Larry Cloud
holders, net heights, shed Steve Appel
organization and wind flags Dale Allen
Jaye Allen
Connie Cloud
Terry Booth
Strategic Plan 2018-2021 13PRESCOTT PICKLEBALL ASSOCIATION
Increase Fundraising Efforts with an Emphasis on Four More (TREASURER)
ACTION START COMPLETION
ITEM # ACTION ITEM PRIORITY DATE DATE CHAIR MEMBERS
1 Develop a formal 1 Apr Peg Cheryl Benson
fundraising plan 2018 Travers Mary Houghton
Jan Gradle
Jaye Allen
Diane Cassidy
Cee Muriello
Tracey T.
Bill Sneen
2 Evaluate fundraising for 2 Nov Peg Cheryl Benson
expansion to include 2019 Travers Mary Houghton
parking and amenities Jan Gradle
Cee Muriello
Bill Sneen
3 Evaluate and implement 1 Sep Peg Cheryl Benson
annual fundraising for 2019 Travers Mary Houghton
maintenance and Jan Gradle
improvements Cee Muriello
Bill Sneen
14 Strategic Plan 2018-2021PRESCOTT PICKLEBALL ASSOCIATION
Increase Volunteer Base (SECRETARY)
ACTION START COMPLETION
ITEM # ACTION ITEM PRIORITY DATE DATE CHAIR MEMBERS
1 Increase membership and 1 Nov Don Orseck
identify incentives 2018 Diane Cassidy
Terry Booth
Mary Houghton
2 Increase volunteer 1 Aug Cee Muriello
base/workforce 2018 Sam Rice
Tracey T.
Mary Houghton
3 Create a document 1 Nov Diane Steve Appel
identifying member profiles 2018 Cassidy Don Orseck
and talent/skill set
4 Improve member and 1 Oct Don Diane Cassidy
public/HOA communication 2018 Orseck Cee Muriello
processes Mary Houghton
5 Create succession planning 1 Oct Peg Travers
guidelines 2018 Terry Booth
6 Evaluate existing by-laws 1 Oct Diane Peg Travers
and update including 2018 Cassidy Don Orseck
expanded positional
requirements
7 Improve BOD participation 1 Aug Peg Doug Seefeld
to include follow-up and 2018 Travers Diane Cassidy
follow-through Marcie Moody
Jaye Allen
Rick/Sam
8 Create public relations 1 Oct Don Diane Cassidy
leadership role 2018 Orseck Cee Muriello
Mary Houghton
Strategic Plan 2018-2021 15PRESCOTT PICKLEBALL ASSOCIATION
Increase Programs and Events (VICE PRESIDENT)
ACTION START COMPLETION
ITEM # ACTION ITEM PRIORITY DATE DATE CHAIR MEMBERS
1 Create programs that benefit 1 Nov Connie Cloud
only members 2018 Mary Houghton
2 Evaluate demand for 2 Jan Don Orseck
organized leagues 2020 Steve Struck
Connie Cloud
3 Evaluate and determine 1 Aug Peg Rick Bothell
number and types of 2018 Travers Mary Costa
tournaments
4 Create beginner, 1 Oct Rick
intermediate and advanced 2018 Bothell
lesson plans
5 Create beginner, 1 Oct Rick
intermediate and advanced 2018 Bothell
classes
6 Develop a program to create 1 Jan Mary Houghton
revenue-generating one-day 2019 Peg Travers
events Cee Muriello
Tracey T.
Marcie Moody
Connie Cloud
Steve Appel
7 Create non-pickleball, 2 Jan Jaye Mary Houghton
revenue-generating social 2020 Allen Dale Allen
events Marcie Moody
Cee Muriello
8 Re-evaluate court use 1 Aug Don Orseck
(schedule of play) 2018 Steve Struck
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