PR LAUNCH THE IKEA CATALOGUE 2018 - www.IKEA.ca
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PH145334
PR LAUNCH
THE IKEA
CATALOGUE
2018
Make room
Make forlife
room for life
www.IKEA.ca
Welcome to a new IKEA Catalogue! Regardless of wallet size or living space, 2018 is about enabling you to make more room for the things you love in your life – to help you get a few steps closer to your dream home. So, we couldn’t be more excited to share with you smart interior design, clever products, intriguing stories about what goes on in the world, and how we innovate for a better life at home. Discover a redesigned, more colourful experience that’s easy and intuitive to navigate: watch films, get hands-on tips and ideas, great product offers with even lower prices, and fresh future designs to look out for. Jump straight into it, and indulge in a new world of the IKEA Catalogue 2018.
PH145335 Catalogue theme We’re wrapping the entire catalogue in the context of a theme: Make room for life. It’s about looking beyond the walls of your home and not letting them determine what you want it to be. It prompts you to ask yourself what it is you want more room for in your life – whether it be friends and family, nature, relaxation, or maybe a bit of extra room to do nothing at all.
Cover Make room for life
We invite you into a living room that is lived
in, inspiring and vibrant. From front, to inside
and back cover, we’re showing the same
room with many moments. Just the way life
is. We want to share the passion we have for
life at home. It’s joyful and warm – a space
that expresses who you are. At times, it’s
welcoming and loud, while others intimate
and silent.
KVISTBRO
storage table
See page 21
$
69/ea
ALL CATALOGUE PRICES ARE MAXIMUM PRICES VALID UNTIL JULY 31, 2018.
Like what you see on the front cover? See more of
Inside cover
VIMLE sofa, BESTÅ storage system, and so much
more on IKEA.ca and in the rest of this catalogue.
EKET
cabinet
$
25/ea
Make room for life...
in the spaces of your home where you need it the most. Dig about a bit.
Ask yourself: what do I love to do? And dare to furnish for it. Maybe it’s about
making room for new beginnings, a long lost passion, or for the simple delight
in binge-watching your favourite TV show “just” one more time. This year,
we welcome you into a world of inspiration to make more room for exactly
what it is you want and need in your life.
STRANDMON
wing chair
Was $349
$
299
EKET cabinet $25/ea. Foil finish and plastic. Designer: Jon Karlsson.
RA. W35×D35×H35cm. Orange 203.346.01
STRANDMON wing chair $299. Was $349..Cover: 100% polyester.
RA. W82×D96×H101cm. Nordvalla dark grey 903.598.29
NEW KRÖNGE rug, low pile $349/ea. Handmade. User surface: 100% wool.
Weft: 100% cotton. Designer: S Edholm/L Ullenius. 5’7”×7’10” (W170×L240cm).
003.723.59
RA=REQUIRES ASSEMBLY
© Inter IKEA Systems B.V. 2017. CAE Printed in the USA on recyclable paper. Complimentary copy.
Back cover & spine
On the last page we offer you a fresh
coordination of GURLI cushion covers at
an amazing price. The variety of colours
makes it easy to quickly change the
expression of any room.
We started a story of “make room for life”.
Now it’s time for you to make it yours.
So we’re inviting you to interact with the
writing on the spine: scribble in your own
words to finish off the sentence of what GURLI
it is you want to make more room for.
cushion cover
$
499/ea
Make room for dreams
GURLI cushion cover $4.99/ea.
100% cotton. L50×W50cm. Light pink 203.436.29
White 302.811.50 Black 802.811.38 Grey 602.811.44
Complete the cushion covers with
INNER inner cushion $5/ea.
100% polypropylene. L50×W50cm. 102.621.95
Room ideas & inspiration
A special focus is put on life in – and around the living room. Or better yet, the room
for life. Here we share a few of our interior solutions from the catalogue – ideas on
how to make room for all kinds of activities allowing you to choose the life you live,
and simple homefurnishing tips that might inspire you to rethink your own home.
Find out how to cleverly make small, priceworthy spaces grow, or live a more
sustainable life at home just by purchasing the right kitchen...
Video Video Video Video
IKEA Catalogue launch film: Make room You see a living room, they see dungeons Double-duty dining table A tiny room with a big idea
for life and dragons
Video Video Video Video
Tell your story in still life Live well, travel light: Furniture that Berlin is his living room Let’s play for change
moves with you
Make room for being together –
Make room for life and apart. The living room tends to be PH144433
the place where everyone does almost
everything. Play. Nap. Work. Chat. Eat.
Think. But sometimes we don’t want
to do it all together, right? Carving out
zones in this well-loved room makes
space for everything – and everyone.
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Engage your senses and make room for Zen.
Much of daily life is about being connected. Your home
can be a place to do the opposite. Disconnecting in a
space dedicated to engaging your senses can help you
toss the stressors of the world and simply be in the
now. Smell the fresh pinewood. Feel the soft cotton
textiles. See the green life of nature, inside. This way,
you’ll have the space to think, rest and disconnect,
just by being in the room.
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Stretching your space to be as flexible
PH146114 as you are. The expectations of a living room Make room for life
are constantly increasing, while the space
is shrinking and the activities are bleeding
into one another. Furnishing flexibly with two
gateleg tables means there’s plenty of room
for socializing, dining and your daily dose of
exercise while your little one sits comfortably
close by.
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Living with children
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t Download the IKEA Catalogue app and get
even more inspiration. Available August 15th.
A living room for kids to be kids. You might see a
living room, but your kids see all the ingredients they
need to play. And so your rug becomes a hopscotch
game and your coffee table an essential for fort-
building. When you furnish your space with durable,
washable – and good-looking – pieces, you create a
room where play is life, and anything can happen.
Video
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Small space living
t Download the IKEA Catalogue app and get
even more inspiration. Available August 15th. PH146106
Fluid life. Fluid space. Fluid furniture. Larger pieces
of furniture in a small space don’t only need to cater to
a single purpose. Tables on wheels can do wonders in a
studio. Socialize and share a meal, or roll them away to
Video free up plenty of space for spreading out and indulging
in your passion – whatever that may be.A small room with a grand idea.
It can be tricky to break the conventional PH144668
living room setup, even when it doesn’t
suit one’s lifestyle or space. But it’s not
impossible. Erase the conventions and start
thinking about your needs. Pulling furniture
away from the wall and into the center
of the room means more wall space and
more personality. Here’s a studio that now
embodies the essence of multi-functionality:
workspace, bedroom, living room and dining
spot – all on an island in the middle of
the room.
t Download the IKEA Catalogue app and get
even more inspiration. Available August 15th.
Video Fluid livingSustainable living PH146108 PH144191
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Sustainability is the new black. At a time when we
feel pressure to be more conscientious consumers,
it’s a relief to know that getting a dream kitchen can
be sustainable too. Being eco-conscientious isn’t
always about the small actions alone. Sometimes
it’s as simple as buying big products with a smaller
footprint. Meet KUNGSBACKA kitchen fronts made
from recycled wood and recycled PET bottles.How to tell your story in still life. In three PH143086
simple steps we take you through ways to create
Home furnishing, an ever-changing gallery that tells your personal
story. There’s no right or wrong way to use them –
step-by-step
just your way.
Dive deeper into a room set, and find out
how to create a look, solve a problem
or get new ideas on how to improve your
home. IKEA interior designers share their
expert knowledge in a more specific, yet
approachable, way to empower the reader
to use it on their own.
t Download the IKEA Catalogue app and get
even more inspiration. Available August 15th.
VideoPH143082 Large impressions with a small price For 2018 we’re introducing a new type of room set where we select a combination of products with a total price to show readers how to instantly purchase and replicate a solution – or part of one – at home. They focus on the little, affordable things that really make a difference. Whether it’s about creating a new look, or simply making a few tweaks, they can help people create immediate change at a low price.
PH144322 Furniture made to move with you. PH143079
You never know where life will take you.
But wherever you move, you should be
able to take your furniture with you.
Choose light, versatile pieces that are
easy to move – and look right at home
in any space.
t Download the IKEA
Catalogue app and get
even more inspiration.
Available August 15th.
VideoPH146118 PH146120
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PH146121PH142744 Putting you first with inspiration at your fingertips Regardless if it’s a room set, new products or understanding how to shop at IKEA, it’s all about enabling people to find what’s best and most suited for their homes. We want it to be simple, hands on, and without question about price, quality or how to get “that” look on your own. You should always be able to do it all by yourself – and if you don’t want to, IKEA is there to help you every step of the way.
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Quality products to amazing prices.
Everyone deserves to have a home that they love. We want our products to inspire and empower you, regardless
of the size of your wallet or living space. It’s about offering you an affordable product that is so much more than
affordable – it’s versatile, durable and aesthetic. It takes you from your dream to doing.PH144716 The five faves of all times We all have IKEA favourites. So we’ve chosen to celebrate a select few by highlighting their icon status, quality, versatility and design. These product families have been ranked the most loved by customers for years – here we’re sharing why. From smart BESTÅ and sleek MALM to ageless HEMNES, find out why these pieces are still standing strong.
PH145155 New arrivals We want to show that there’s always something new at IKEA: new ideas, new products, new ways to look at your home. Here we’ve handpicked a few exciting things to look forward to. But our new product – and collection launches don’t only happen during the drop of the IKEA Catalogue – they happen all year around.
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PH142707 PH143669 PH143101PH144641 YPPERLIG collection Together with Danish design company Hay, we’re offering this new collection aimed at creating shared space within living areas. Strong Scandinavian values and identity combined with the latest production techniques. This autumn will see the launch of 35 new items, mixing soft hues with linear design and high-quality materials.
Feature stories
We’re curious about you, your life at
home, what’s going on outside our bubble
and how it affects the world all of us live
in. With our feature stories connected to
home furnishing, design innovation and
societal engagement, we take you on a
journey around the globe.
Get an even bigger picture digitally where Big glamour with a small amount of money.
Anyone can express their own style with IKEA products.
lives, cities, ideas and products come to To prove it, vivacious Iranian-French interior designer
life in short documentary films. Maryam Mahdawi gets to create her dream living room
using only IKEA products and a lot of tips and tricks.
Known for her glamorous, haute couture style and
playful, theatrical creations, Maryam pushes the envelope
as far as it can go. She calls it “Marie Antoinette meets
Mr. Kamprad”.There’s more to life than furniture.
We decided to explore what it takes to create a home for a young
urban nomad, Josh, 24, in Berlin. Together with an IKEA interior
designer, we created a room for Josh that fits his needs, and
can easily be packed and moved to a new adventure. Get ideas
and inspiration on how to think smart, flexible and light-weight.
To better get to know Josh and the vibrant pulse of Berlin, we
PH146130 hung out with him for a day: visited his favourite places, met his
friends and found out what they love, how they live, and, most
importantly, why they’ve chosen to live this way.
t Download the IKEA Catalogue app and get
even more inspiration. Available August 15th.
VideoPlay for life.
The IKEA Foundation has partnered with Handicap International
to support its use of play-based activities to rehabilitate disabled
and other vulnerable children. This story is about their work in
a refugee camp in Thailand. It’s about the children and their
families living in poverty, violence and difficult conditions,
with no means to relax, and no opportunity to play. Handicap
International is changing that by creating inclusive playgrounds
where the children can feel safe, share traumatizing experiences,
relax, smile and play – essential elements for their mental and
physical health.
t Download the IKEA Catalogue app and get
even more inspiration. Available August 15th.
VideoPH146125
IKEA and Tom Dixon join hands in a collaborative platform.
Get a closer look at the IKEA collaboration with British designer
Tom Dixon. With the purpose to challenge the very core of
traditional furniture making, Dixon and IKEA explore a fresh take
on seating and sleeping, involving many creative thinkers in the
process. The name DELAKTIG describes the new process. Drawing
inspiration from the tech industry, the design team developed a
bed/sofa with an aluminum frame that can be hacked to change
its function. It’s an open-source platform to which people can add
any kind of features. Cool, huh?
PH146124The digital
experience
The digital IKEA Catalogue brings our rooms
and ideas to life. Get closer to the reality
PH145341
behind our feature stories, place products in
your physical home with augmented reality,
and watch sharp how-to films that take our
home furnishing knowledge from dreams to
doing. The new, more intuitive navigation
allows you to easily find products to love,
the rooms that get you excited and the
ideas that empower you.
Ranking at the top amongst lifestyle apps
on App Store – get the full-blown experience
straight from your sofa at home with Apple
TV, browse it on your tablet or smartphone
anywhere, or of course on your laptop or
desktop.Tablet, desktop Mobile view Start & Intro and laptop view More inspiration, quick & easy This year the digital IKEA Catalogue wants to be more inspirational rather than informative. First impressions are everything, and we want this one to be enthusiastic and optimistic. The main introduction welcomes you with the most exciting and newsworthy content to instantly enjoy. The colour-coded navigation makes it easy for you browse and find what you’re looking for, while always being just one click away from more in-depth content and products.
Tablet, desktop Mobile view Room chapters and laptop view Each chapter has a clear, colour-coded introduction, and an overview of all the rooms included within. Each room has a more comprehensive story to tell – offering more tips and ideas, products and films to engage with.
Tablet, desktop Mobile view Product chapters and laptop view The product chapters, divided by product category, are just as digestible and easy to browse. Save and share all your favourites, or create a shopping list to bring to the store or shop at IKEA.ca
Media contacts:
©Inter IKEA Systems B.V. 2017
Alicia Carroll
Commercial Public Relations Manager
IKEA Canada
alicia.carroll@IKEA.com
Julia Fuller
Product Loans Specialist
IKEA Canada
julia.fuller@IKEA.com
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