POP UP LEASING + ADVERTISING OPPORTUNITIES
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POP UP LEASING + ADVERTISING OPPORTUNITIES
Parkmore is located some 35km South East from Melbourne. It is an established catchment comprising of 283,800 residents and has an average household income of $84,440. Families with dependent children represent 38% of total households. There is also a higher concentration of residents with Asian Ancestry 46%. The Parkmore trade area has a total retail expenditure of $3.7b. Sources:
130
2,600
PARKING SPACES
266,240
TRADE AREA POPULATION MAJOR RETAILERS
Big W, Best & Less, Coles,
Kmart and Woolworths
8.1m
APPROX. ANNUAL TRAFFIC
Trade Area Profile
POPULATION
2011 2015 2018 2021 (f) 2026 (f) 2031 (f)
Main Trade Area 184,660 204,310 206,735 213,172 220,600 227,079
Total Trade Area 266,240 292,030 295,649 305,164 315,317 324,297
Source: LIQ, 2017
VISITOR INFORMATION VISITS
MTA MELB Metro Avg MTA
Average Household Average spend per visit $61
$84,440 $102,128
Income
Frequency of visits (per year) 18
Age Distribution (% of Pop’n) Source: Quantium, Q4 2017
Aged 0-14 18.60% 18.40%
Aged 15-19 5.80% 6.00%
Aged 20-29
CATCHMENT AREA
15.30% 15.50%
BY HELIX COMMUNITIES
Aged 30-39 15.80% 15.50%
Helix Community % Rank
Aged 40-49 13.40% 13.90%
100 Leading Lifestyles 59.30% 1
Aged 50-59 11.70% 11.90%
300 Today’s Families 10.40% 2
Aged 60+ 19.40% 18.80%
500 Getting By 9.90% 3
Average Age 37.5 37.5
400 Aussie Achievers 9.80% 4
Family Type (% of Pop’n)
600 Golden Years 5.70% 5
Family
with 200 Metrotechs 2.40% 6
37.7% 35.5%
dependent
700 Battlers 2.40% 7
children*
Young Families 30.4% 28.3% 800 Other 0.00% 8
Older Families 7.4% 7.3% To find out more about Helix Personas, visit:
helixpersonas.com.au/browse
Family with
non-dependent 12.6% 10.4%
children
Other families 23.4% 24.9%
Couple only 1.6% 1.4%
Lone persons 20.9% 22.8%
Group households 3.8% 4.9%
*Families with dependent children can be split into two sub-categories: young families have children aged under 15, and older
families have children who are 15 and over or dependent students aged 15-24 years old.
Source: 2016 ABS Census
LET YOUR BRAND REACH ITS POTENTIAL AT PARKMORE In-centre advertising is an excellent way to tap into the power of the retail environment and promote brand awareness to a captured audience. Parkmore Shopping Centre has a number of advertising platforms across the centre including decals, banners, centre court activations and roaming/sampling opportunities, perfect for any key seasonal or brand launch campaigns. Experiential Activations focus on giving your potential customers a high impact and engaging experience that lets them interact with your products and services.
POP UP LEASING
SITE INFORMATION 21
14
16 17 03 05 06
07
DESCRIPTION SIZE POWER
PSCPOP03 - Between EB Games/Casual Guy 3x3 Y
PSCPOP05 - Between Rockmans/G-Bags 3x3 Y
PSCPOP06 - Outside Priceline 3x3 Y
PSCPOP07 - Between Katies and Bevilles 3x3 Y
PSCPOP09 - Between House/Sandwich Chef 3x3 Y
PSCPOP12 - Outside Coles 3x4 Y
PSCPOP14 - Between Crown Currency/Spendless 3x3 Y
09
PSCPOP15 - Outside Angus & Coote 3x3 Y 12
PSCPOP16 - Outside Valleygirl 3x3 Y
20
PSCPOP17 - Outside Factorie 3x3 Y 22
18
PSCPOP18 - Outside Sussans 3x3 Y
PSCPOP20 - Between Roger David/Suzanne Grae 3x3 Y 15
PSCP0P21 – Between Millers/Greater City
3x3 N
Dandenong City Council
PSCP0P22 – Between Pandora/G Bags 3x3 Y
Activation Site - Outside Coles 4x5 Y
6
Media & Advertising Opportunities
Media & Advertising Opportunities
Connecting your brand with an engaged audience.
High impact and premium locations providing high reach and big impact.
MEDIA & ADVERTISING
For reference:
• Packages available on request DESCRIPTION DIMENSIONS RATE
• Loadings are applicable in peak periods Floor Decals Varies – 7 Locations $700.00 + GST
(November - December)
• All spaces are subject to availability
Hanging Banners Varies – 2 Locations $1,000.00 + GST
• All prices exclude production and install
• Recommendation on production and
installation can be provided Travelator Decals Varies – 2 Locations $700.00 Ex GST per Travelator
Entry Doors Varies – 5 Locations $1,000.00 Ex GST per door
Entry Bollards Varies - 3 Locations (6 bollards) $250.00 Ex GST per door location
Bus Shelters Varies – 2 Locations $1,000.00 Ex GST per week
Food Court Table Tops 400mm x 400mm $1,000.00 Ex GST for 50 table tops
BENEFITS TO YOUR BRAND Roaming Inside Centre (excluding in shops) $800.00 Ex GST per day
Captured audience Strong sales potential
Excellent brand reach High traffic and exposure assets
8
Media & Advertising Opportunities CUSTOM If our standard offering doesn’t suit your business’s needs we have the ability to work with brands to create tailored packages that reflect your requirements. Parkmore’s Business development team specialises in sponsorship activation, innovative kiosk’s, branded event activations and out of the box exhibits and installations. Our team can assist you and your brand throughout the whole process from conceptualisation to delivery to post analysis. Parkmore is extremely flexible, open to new ideas and are eager to work with you and your brand to deliver cutting edge retail solutions.
Contact
GPT reserves the right to cancel, change or prohibit a
party from engaging in the advertising opportunities
described in this document at any time without notice.
The advertising opportunities are subject to approval,
availability, terms and conditions and the terms of your
lease or licence. In the event of any inconsistency, the
For further information or to make a booking, terms of your lease/ licence will prevail. GPT does not
represent that any of the advertising opportunities will
please contact: increase the profitability, turnover or exposure of your
business. You should make your own inquiries before
making any commitment. To the maximum extent
Daniel King permitted by law, GPT disclaims any liability and
responsibility for any loss, damage or claim of whatever
Business Development Executive kind (including negligence) suffered, sustained or
Parkmore Shopping Centre incurred by any person or corporation which arises in
connection with engagement in any of the advertising
opportunities described in this document.. GPT means
0438 413 416 GPT Property Management Pty Ltd ABN 29 116 099 631,
GPT RE Limited ABN 27 107 426 504 and their
03 9798 9494 subsidiaries, related entities, directors, officers,
employees and agents.
Parkmoreshopping.com.au
casuarinasquare.com.au charlestownsquare.com.au chirnsidepark.com.au highpoint.com.au melbournecentral.com.au nortonplaza.com.au parkmoreshopping.com.au rhtc.com.au wollongongcentral.com.au
For more information contact Emma Hatcher emma.hatcher@gpt.com.au | 02 8239 3710You can also read
