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PMPPestManagement PROFESSIONAL - Pest Management Professional
PMP
                           THE INDUSTRY’S LEADING TECHNICAL JOURNAL SINCE 1933

                                            PestManagement
                                            PROFESSIONAL
   INSIDE:
   BB3 Word from our sponsor
   BB4 Bed bug control calls for compassion
   BB8 Revenue generator
   BB9 2018 Bed Bug Management Survey

   CRYPTIC
   CRITTERS
   2018 Bed Bug Management Supplement sheds
   light on trends, obstacles and opportunities.
          BROUGHT TO YOU BY

PMP0918_BB1CVR-v3.indd 1                                                         8/27/18 5:36 PM
PMPPestManagement PROFESSIONAL - Pest Management Professional
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“Rest assured...
           Bedlam Plus ® is part of MGK’s focused
           bed bug control solution.”

           The #1 Choice of Pest Control Professionals

                                                            www.mgk.com/bedlam

©2018 MGK. All rights reserved.
PMPPestManagement PROFESSIONAL - Pest Management Professional
ADVERTORIAL
       WORD FROM OUR SPONSOR

      The softer side
      of bed bug control
       By Tommy Powell | Technical Field Specialist, MGK

       A
                    lthough bed bugs are not a known vector for                4. Explain to the customer         POWELL is an entomologist
                    disease, they have become one of the most              what he/she should expect when         and MGK technical field
                                                                                                                  specialist. He may be reached
                    feared pests since their comeback more than            he/she returns home. Your tech         at thomas.powell@mgk.com.
                    a decade ago. As a leader in professional              will move the mattress off
                    bed bug control, MGK has performed extensive           the bed, dismantle the bed
       social intelligence research on consumers’ feelings about           frame, remove all drawers from the dresser, and more.
       bed bugs — and these insects elicit an extremely strong             You should set the expectation with customers early on
       emotional response. We’ve heard consumer statements                 that the condition of their homes will not be the same as
       such as “Scared to sleep,” “Verge of nervous breakdown”             when they left. When emotions are already riding high,
       and “PTBBS – Post Traumatic Bed Bug Syndrome.”                      unexpected changes in their living spaces could result
            Pest management professionals (PMPs) should                    in a strong reaction.
       understand these reactions, and be careful of common                    5. Listen to the customer to help with your inspection.
       pitfalls that can arise with strong emotions. For example,          Remember that bed bugs stay close to their food source
       never identify a bed bug problem from bites on a                    (your customer). I’ve inspected many homes where the
       customer, no matter how convinced he or she is. This                main bedroom is not the biggest problem area, because
       can end up biting you in the end! Reactions to bites                the customer slept elsewhere to escape the bed bugs.
       can vary significantly from person to person, and careful           Before treatment, ask whether your customer has been
       inspection is key to identifying a problem.                         sleeping in another room or on a couch. Where do they
            Additionally, don’t play the blame game and guess              spend a lot of time sitting?
       how a customer got a bed bug infestation. You don’t                     With this strong communication plan in place, your
       want an angry relative or hotel manager calling you after           bed bug jobs will go much more smoothly. Even the best
       your customer unleashes his or her frustrations.                    protocol can result in poor customer satisfaction if you
            You likely have a good idea of how to treat for bed            ignore the personal side of bed bug control. I’ve personally
       bugs. Plenty of resources are out there to develop a great          saved many hours of time on bed bug jobs by following
       treatment protocol, including MGK’s free bed bug protocol           these steps, and I hope they improve your success rate.
       poster (please email me at thomas.powell@mgk.com                    For any questions about the personal or technical side of
       to request a poster). I’ll use this space instead, then, to         bed bug control, you can always reach out to your MGK
       discuss the softer side of bed bug control:                         sales representative, or email Brands@MGK.com.
            1. The first step is pre-treatment, centered on customer
       communication. Listen carefully to your customer; this is a
       great opportunity to build a strong relationship by showing
       empathy and understanding how scared he/she could be.
            2. Communicate your treatment plan and expectations to
       the customer. This includes removing clutter, laundering
       clothes and bedding at high heat, and ensuring your tech
       will be able to treat all necessary areas. You should always
       explain why you want customers to do their part, and how
       important this cooperation is to achieving control. Explain
       that bed bug treatments often require multiple visits and
       continued cooperation from the occupants.
            3. Clearly state how long customers will need to vacate the
       premises to allow your technicians to perform quality work. We’ve
       all experienced a customer “offering to help” after unexpectedly
       returning home early. It’s important that your techs have
       uninterrupted time to complete their jobs, and bed bug work
       is time-consuming enough in the best of circumstances.

       mypmp.net                                                                       Pest Management Professional   •   September 2018 BB3

PMP0918_BB3_WFOS_ds.indd 3                                                                                                              8/27/18 1:38 PM
PMPPestManagement PROFESSIONAL - Pest Management Professional
2018 BED BUG MANAGEMENT SUPPLEMENT

       Bed bug control
       calls for compassion
       A caring attitude may help boost
       your pest management revenue.
       By Diane Sofranec | PMP Managing Editor

       O
                  f all the pests that invade customers’
                  structures, bed bugs (Cimex lectularius)
                  often carry a stigma unmatched by even
                  cockroaches and rodents.
                     “People tend to be horrified when they          John Komor
                                                                     notes a little
                  find out they have a creepy, night-stalking        empathy goes a
       parasite,” says John Komor, president of Johnny               long way with
       Bugs in North Port, Fla. “Gaining their business is           customers.
       as simple as showing you empathize with them and
       their plight.”
          Pest management professionals (PMPs) who                  SUCCEED WHERE OTHERS FAIL
       show compassion toward prospective customers                 Because prospective customers do not have years
       may earn their loyalty and general pest control              of training and experience, PMPs often gain new
       business.                                                    customers when people try, but fail, to eliminate
          After all, professionals know bed bugs often              bed bugs themselves. After 23 years with Clark Pest
       are no reflection on the people whose homes or               Control in Lodi, Calif., Account Manager Foster
       businesses they inhabit. Bed bugs are out for blood;         Brusca has seen his share of customers like these.
       they don’t care whether their victims are rich or            He has been dealing with bed bugs head-on in the
       poor, dirty or clean, intelligent or uneducated.             San Francisco Bay area for the past 14 years.
          “Offer reassurance that you want those pests                 “Bed bug service calls continually come in, and
       dead as badly as they do, because there is nothing           we are finding more times than not that
       fun about finding and destroying bed bugs for you,           we are being called upon to fix a
       either,” Komor adds.                                         bed bug infestation that either a
          Bed bug business is increasing for Johnny Bugs,           customer could not control with
       and Komor expects that trend to continue. Komor              self-treatments, or that another
       says he strictly adheres to a simple, yet thorough,          company failed to get under
       assessment and treatment protocol that continually           control,” he says.
       reinforces value to customers. But that’s not the only          Brusca, who has built a large
       way he builds the bed bug segment of his business.           customer base over the years, says
                                                                                                                             ON THE COVER: AKOS NAGY/SHUTTERSTOCK.COM

          “The secret to gaining business from do-it-               he and his team strive to provide       FOSTER BRUSCA
       yourselfers is to spend a lot of time in a company           service in an ethical, professional,
       shirt,” he says. “I am constantly asked questions by         responsive and caring manner.
       people looking for DIY help.”                                   Clark Pest Control markets its bed bug
                                                                                                                             PHOTOS: JOHN KOMOR;

          He tries to steer them to professionals who               management services to commercial and residential
       have more training, field experience and tools to            customers. It offers existing and prospective
       eliminate bed bug infestations before they get out of        commercial customers an educational seminar each
       control.                                                     year, where experts share their knowledge on

       BB4     September 2018    •   Pest Management Professional                                              mypmp.net

PMP0918_BB4-6Feature_ds.indd 4                                                                                      8/27/18 1:38 PM
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       bed bugs, as well as the legal
       ramifications of dealing
                                                             multi-housing accounts, it’s
                                                              a cooperative program,
                                                                                                    Customers
       with the pest.                                         Citarella says, as technicians        may need
          But the education
       extends to technicians, too.
                                                              try to educate both residents
                                                              and landlords.
                                                                                                    ‘treatment,’ too
       There’s an ongoing learning                               “The integrated control            Although bed bugs do
       curve for bed bug control,                            measures, warranty period              not spread disease,
                                                                                                    they may have lasting
       and PMPs must be willing to RALPH CITARELLA JR. and informational aspect of
                                                                                                    psychological effects
       put in the time and energy                            the program really sets us
                                                                                                    on the people who
       to learn about the latest research       apart in the industry in general, and
                                                                                                    have them.
       and management methods, he says.         our market in particular,” he adds.                     An entry in The
       The company uses the most up-to-         “We’ve worked hard fine-tuning this                 Journal for Nurse
       date techniques available for bed bug    program over the years.”                            Practitioners addresses
       management and general pest control.         Citarella says bed bug management               the impact bed bugs
          “There is no end in sight for         opens up the company to new clients                 have on mental health.
       bed bugs — no sign of these cryptic      and markets, and provides business                  The stigma associated
       critters slowing down, never mind        year-round.                                         with these pests is very
       ‘disappearing’ again,” he says. “This        “We’ve had several customers, both              real for those who have
       insect is continually adapting. PMPs     commercial and residential, hire us                 them, as they may
       need to be ready for anything.”          for bed bug services — only to add on               experience shame,
                                                general pest control or other services              social isolation, fatigue
       STAYING POWER                            afterward, as they were impressed by                and depression.
                                                                                                        The article, which
       Ralph Citarella Jr., BCE, president      our bed bug control program,” he says.
                                                                                                    is titled “Bed Bugs:
       of Bayonne, N.J.-based Bayonne               Companies looking to expand
                                                                                                    Current Treatment
       Exterminating Co., says he believes      or develop bed bug management
                                                                                                    Guidelines” and
       bed bug control will continue to be      services should focus on maximizing                 was published in
       lucrative for his company — and the      profitability and ignoring gross sales              June 2017, says
       pest management industry — for quite volume, Citarella advises.                              bed bugs are known
       some time.                                   “It’s also important to minimize                to cause anxiety,
          “I do not see a silver bullet on the  liability, and I think one of the best ways         emotional distress and
       horizon, considering the nature of the   to do that is through constant education            sleeplessness. Extreme
       pest and its extremely close association of both staff and clients,” he says.                reactions may include
       to humans,” he says. “Of course, there   Making sure contracts, prep sheets and              the exacerbation of
       will be ebbs and flows in business       other information are sound, properly               previous mental health
       volume, but this problem isn’t going to delivered and verified also is critical.             issues, psychiatric
       just go away.”                               “It’s scary how often bad bed bug               hospitalization, or
          The company handled its first         scenarios go to litigation,” Citarella              suicide. In addition,
                                                                                                    visible bed bug bites
       bed bug job in 2001, he says. Because    says. “Develop a sound control
                                                                                                    may affect a person’s
       the company is located in a densely      program, and deliver it. Do not
                                                                                                    self esteem and ability
       populated urban area outside of New      deviate from your standard procedure
                                                                                                    to work.
       York City, with a high proportion of     based on a client’s desire to save a few                In some cases,
       immigrants, Bayonne Exterminating        dollars. It is much better to walk away             treatment may be
       experienced the rising tide of bed bugs from a bad client than compromise                    needed for the
       early on.                                your service or reputation.”                        structure and the
          For difficult infestations, the           For Sandy Honess, president of                  customer. Pest
       company has used canine inspections      Ladybug Pest Management in Delmar,                  management
       hand-in-hand with treatment teams.       Del., bed bug control has been lucrative            professionals should
       Its basic bed bug control service        since she started offering it in 2010.              stick with what they
       features an integrated mechanical,       Her team, she says, is successfully                 know and refrain from
       chemical and cultural program that       positioned as bed bug specialists.                  attempting to diagnose
       includes a three-month warranty and          Typically, two technicians take                 their customers. — D.S.
       a minimum of three treatments. For                             CONTINUED ON PAGE BB6

       mypmp.net                                                           Pest Management Professional   •   September 2018 BB5

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PMPPestManagement PROFESSIONAL - Pest Management Professional
2018 BED BUG MANAGEMENT SUPPLEMENT

       CONTINUED FROM PAGE BB5
       on every bed bug job so they can lift mattresses
       and move furniture. Plus, it helps to have another
       pair of eyes during an inspection. They create Bed
       Bug Action Plans for each customer, and always
       recommend proactive procedures and tools, as well
       as treatment and control options. The company is                 Sandy and Frank
       known for having a quick customer response time.                 Honess pose
                                                                        with Dolley
           “Because my husband, Frank, and I are the owners             and Dixie, two
       and in control of our time, we can offer service after-          of their bed
       hours or on weekends if necessary,” Honess says.                 bug-detecting
           Customers include local hotels and other                     canines.
       hospitality organizations, as well as apartment
       communities. The company offers bed bug                           Bed bug management and bed bug detection
       educational training and workshops for hotel staff,            canines have enabled Ladybug Pest Management to
       and landlords and tenants in rental communities.               find its niche in the pest control market.
           “In the beginning, we did not have thousands of               “We believe bed bugs are here to stay. Travel and
       dollars for advertising, so we sent a lot of mailings          immigration add to the surge,” Honess says. “Unless
       to hotels and property management companies,”                  a silver bullet is developed, we will be battling bed
       recalls Honess. “We offered free demonstrations                bugs until we retire and/or sell our business.”
       with our bed bug detection beagles.”                              Despite PMPs’ best efforts, bed bugs will not
           Now, the company’s website and Facebook page               be wiped out of existence any time soon. Some
       generate interest from prospective customers in the            archeologists believe bed bugs have been around for at
       area. “Many of our customers say they prefer working           least 3,550 years. Beating these little bloodsuckers will
       with a local small business,” she says. “We always try         take time, education, cooperation and compassion. PMP
       to go the extra mile and give each new customer a little
       gift basket with a lot of goodies. Folks seem to like that     You can reach SOFRANEC at dsofranec@northcoastmedia.net
       personal touch, and I enjoy making the baskets.”               or 216-706-3793.

                                         for tackling                 5   Educate customers to help them

       10 tips                           bed bugs
                                                                          avoid future problems with bed bugs.
                                                                      — John Byers, Owner, Warrior Pest Solutions,
                                                                      Mount Pleasant, Mich.

       1 Keep up with recent technology and advances
         in bed bug control — be it practical experience,
                                                                      6   Don’t make promises you can’t keep;
                                                                          manage expectations. — John Long, Owner,
                                                                      Bug Free Pest Control, Fort Wayne, Ind.
       equipment or chemicals — and educate the customer
       on bed bug biology. — Rosana Aure, Owner, Wilroe Pest
       Control Services, Bacoor City, Philippines                     7   Avoid callbacks by taking a look at
                                                                          other areas that may be infested.
                                                                      — Darrell Seelinger, Owner, Oakland Pest

       2 Do not start treatment until the                             Control, Macomb, Mich.

                                                                      8
         customer leaves the property.
                                                                          Provide the customer with detailed
       PMPs wear proper personal protective
                                                                          preparation instructions. Do not perform a treatment
       equipment for a reason.
                                                                      in a structure that has not been properly prepared.
       — Jerry Hoke, Owner/Operator,
                                                                      — Foster Brusca, Account Manager, Clark Pest Control, Lodi, Calif.
       Hoke Pest Control, Portage, Mich.

       3   Follow up to make sure the bed bug problem is solved.
          — David Hersh, President, Hersh Exterminating Service,
                                                                      9  Do not allow landlords, superintendents or
                                                                         management company representatives to act as a
                                                                      go-between for tenants and PMPs. — Ralph Citarella,
       Hermitage, Pa.
                                                                                                                                               PHOTO: SANDY HONESS

                                                                      President, Bayonne Exterminating Co., Bayonne, N.J.

       4  Always keep the customer informed during each
          phase of treatment, and never dismiss a customer’s
       concern. — Terri Williams, Owner, Exterm Inc., Orlando, Fla.
                                                                      10     Keep records — including photos — of the bed bug
                                                                             infestation and living conditions. — Dee McCauley, Vice
                                                                      President, Diamond State Pest Control & Termite Co., Camden, Del.

       BB6     September 2018    •   Pest Management Professional                                                              mypmp.net

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PMPPestManagement PROFESSIONAL - Pest Management Professional
ADVERTORIAL

        Mike’s Swat Team combats bed bug
infestations and preparation with CrossFire by MGK

M
                  ichelle LeDune is          you can spray on almost anything,” she          the application
                  practiced in overcoming    says.                                           of CrossFire
                  challenges. Her entry         Mike’s Swat Team now uses both               herself and had a
                  into pest management       CrossFire Bed Bug Concentrate and               technician return
                  began with the biggest a   CrossFire Aerosol, offering treatment           an hour later to
person can endure.                           with the products as a service upgrade          dust.
    After losing her husband unexpectedly    option, $200 more than the company’s               The technician
more than five years ago, LeDune took        standard fogging treatment. It’s the            told LeDune
over the pest management company             service LeDune recommends.                      the apartment
he began in 1983 and made it her own.           “CrossFire is a knockout chemical — it       looked like a
Leveraging her background in property        starts working effectively immediately,”        crime scene. “In       Michelle LeDune
management and a re-evaluation of            says LeDune, who also appreciates that          just an hour, I killed
the company’s products, LeDune               she doesn’t smell an odor or experience         so many bed bugs with that chemical,”
transformed Mike’s Swat Team Pest &          any greasy residue on surfaces after an         she says. “I knew CrossFire was going to
Termite Control. The company, which is       application.                                    be what we wanted to use.”
based in Phoenix, Ariz., now primarily
services multi-family housing — and          Fit for the toughest jobs                       A competitive differentiator
reflects her desire to always improve.       LeDune uses each new product                    Mike’s Swat Team has developed
    “I’m always looking to have the          personally before handing it over to her        a reputation for effective bed bug
quickest chemical for the most               technicians. “If there was a bed bug            management. LeDune often receives
effective knockdown, especially for          treatment to be done, I was the one             calls from multi-family properties that
bed bugs,” says LeDune. In addition          going over to treat it with CrossFire,” she     receive regular treatments from her
to a product that would eliminate bed        says of her earliest experiences with the       company’s two main local competitors,
bugs quickly, she also needed to find        product.                                        but come to her looking for aggressive
something that would solve her biggest          One of her first trial runs with CrossFire   bed bug treatment for difficult
challenge in multi-family housing:           was a terrible infestation. A three-room        infestations.
residents’ compliance with preparation       apartment, which had bed bugs for more             LeDune attributes the word-of-mouth
requirements.                                than three months, was in such bad              promotion to her well-trained technicians
    With LeDune’s standard bed bug           shape that live bed bugs were eating            and CrossFire.
treatments, residents need to pack up        the dead ones and falling off mattresses,          “CrossFire has decreased our callback
all loose household items that could         according to LeDune. She completed              rates,” she says. After conducting
encounter the treatment chemical, in                                                         each initial treatment, her technicians
addition to linens and clothes, prior to                                                     return within one week for a follow-up
treatment. CrossFire by MGK, which                                                           inspection to ensure the job is done.
can be applied directly to mattresses                                                        They evaluate the situation and apply
and other labeled surfaces, requires                                                         spot treatments with CrossFire aerosol
less preparation.                                                                            as needed.
    LeDune was excited to                                                                       “We rarely have to retreat anything,
hear about CrossFire from                                                                    because it works that fast and that
her MGK representative, Matt                                                                 good,” she concludes. “It’s that strong.”
Kenney. She began testing the
product prior to its release in
2016. “It has been easier for
technicians to treat properly
and get all of the cracks
and crevices, hiding spots, s,
harboring areas — because   se                                                                      MGK.com/CrossFire
PMPPestManagement PROFESSIONAL - Pest Management Professional
2018 BED BUG MANAGEMENT SUPPLEMENT

       Revenue generator
       Bed bugs are good for business, PMP’s 2018
                                                                                                            Taking the bite
       Bed Bug Management Survey shows.                                                                     out of bed bugs
       By Diane Sofranec | PMP Managing Editor                                                              Pest management
                                                                                                            professionals may help

       B
                ed bugs arrived in the United                 respondents say they believe most             take away some of the
                States with the colonists who                 lawsuits and claims related to bed bugs       stress that comes with
                first inhabited this great nation,            are the fault of uncooperative residents      bed bug infestations by
                according to the National                     of infested dwellings.                        educating customers
                Pest Management Association                                                                 on bed bug behavior.
       (NPMA). Since that time, their prevalence              LEGAL RAMIFICATIONS                           Only thorough
                                                                                                            inspections will reveal
       has surged and waned. For instance, in                 Slightly more than half of the PMPs
                                                                                                            the presence of bed
       the 1950s, high-tech advances, such as                 asked maintain they are somewhat
                                                                                                            bugs. Refrain from
       washers and dryers and vacuums, reduced                concerned about bed bug litigation. Yet       making a diagnosis
       their numbers. But by 2000, bed bugs                   only 22 percent of survey respondents         based on bite marks,
       were back in a big way — and they’ve                   hired an attorney with pest management        and advise concerned
       been a growing source of revenue for pest              knowledge to help their companies             customers to seek
       management professionals (PMPs) since.                 create a bed bug-specific service contract.   medical attention.
          Indeed, about three-fourths of the                      PMPs have reason to be concerned.         ⦁ Bed bugs bite, but
       PMPs surveyed for Pest Management                      A lawsuit filed by a lingerie model           do not spread disease.
       Professional’s (PMP’s) exclusive 2018                  against a hotel was just one of many          ⦁ Bite marks may take
       Bed Bug Management Survey report                       bed bug cases to make headlines recently.     as long as 14 days to
                                                                                                            appear on skin.
       the number of bed bug jobs in 2017 rose                She alleges the hotel in which she stayed
                                                                                                            ⦁ Bed bug bites look
       compared with the number of jobs in                    had bed bugs that left marks on her body
                                                                                                            similar to mosquito and
       2016. Nearly as many survey respondents                so severe she was unable to work. Her         flea bites.
       expect revenue from bed bug control jobs               lawsuit, which is pending, also alleges       ⦁ Bite marks may
       to increase in 2018.                                   she suffered emotionally, experiencing        not appear on some
                                                              embarrassment and shame. The hotel            victims.
       CUSTOMER CHALLENGES                                    defended itself, stating a pest control       ⦁ Biting bed bugs inject
       Working with customers can be a                        company immediately inspected the             an anesthetic and an
       challenge. Some don’t comply with                      room in which she stayed and found no         anticoagulant, which is
       pre-treatment preparation instructions.                evidence of bed bugs or any other pests.      why victims don’t know
       Others continue behaviors — knowingly                      Plenty of tools are available to PMPs     they’ve been bitten.
                                                                                                            ⦁ Bed bug bites may
       or unknowingly picking up infested                     who battle bed bugs. The overwhelming
                                                                                                            be itchy; constant
       furniture, associating with others who                 majority of those asked rely on pesticides.
                                                                                                            scratching may cause
       have infestations, etc. — that undermine               Effective bed bug management may              skin infections.
       treatment efforts. A whopping                          lead to additional general pest control       ⦁ Bed bug bites
       78 percent of responding PMPs report                   business and solid referrals. Keeping         can cause allergic
       having walked away from a bed bug job                  up with the latest treatment options          reactions, such as
       because a customer would not comply                    and communicating with customers is           swelling at bite sites.
                                                                                                                                               PHOTO: ©ISTOCK.COM/ANIMATEDFUNK

       with preparation instructions.                         critical. Thorough inspections and follow-    ⦁ Bed bug bites
           To effectively combat bed bugs,                    up service calls that lead to successful      are best treated by
       PMPs need customers to properly                        treatments can boost your company’s           applying antiseptic and
       prepare for treatment. Cooperation                     reputation, too. PMP                          by taking antihistamine.
       does not always come easy, however. So                                                               — Source: U.S. Centers
                                                              You can reach SOFRANEC at dsofranec@          for Disease Control and
       it’s no surprise that one-third of survey              northcoastmedia.net or 216-706-3793.          Prevention

       BB8     September 2018   •   Pest Management Professional                                                             mypmp.net

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PMPPestManagement PROFESSIONAL - Pest Management Professional
BROUGHT TO YOU BY

                                                      Bed Bug Management Survey                                  SOURCE: PMP ONLINE SURVEY WITH 104 RESPONDENTS

                                                      AREA OF OPERATIONS                                                                 BED BUG PRESSURE
                                                                                                                                                                     65%
                                                                                                                 Northeast

                                                                                       Midwest
                                                                                                                  18%
                                                           West

                                                         26%                           26%
                                                                                                                                               22%
                                                                                                 South                                                                                   13%

                                                        National
                                                                                               28%                                              Heavy            Moderate                Low

                                                         2%                                                                              NUMBER OF
                                                      WEST: AK, AZ, CA, CO, HI, ID, MT, NM, NV, OR, UT, WA, WY
                                                                                                                                         BED BUG JOBS
                                                      MIDWEST: OH, IN, IL, MI, WI, MN, MO, IA, ND, SD, NE, KS                            2018 Projections vs. 2017 Actuals
                                                      SOUTH: AL, AR, FL, GA, KY, LA, MS, NC, OK, SC, TN, TX, VA, WV
                                                      NORTHEAST: CT, DE, ME, MD, MA, NJ, NH, NY, PA, RI, VT, D.C.

                                                      PROJECTED
                                                      2018 BED BUG                                                                                             63%
                                                      MANAGEMENT                                                                                             Project an
                                                                                                                                                              increase
                                                      REVENUE
                                                      53%
                                                      $49,999 or less

                                                                                                                                              29% Project their number of
                                                      21%                                                                                                    bed bug jobs to be flat
  ART: ©ISTOCK.COM/LYSENKOALEXANDER/JOHNNYLEMONSEED

                                                      $50,000 to
                                                      $99,999                                                                                    8% Project a decrease
                                                      20%                                                                                 Bed bugs are resilient;
                                                      $100,000 to                                                                         they can withstand
                                                      $999,999                                                                            temperatures ranging
                                                                                                                                          from almost freezing
                                                      6%                                                                                  to 122 degrees.
                                                                                                                                          SOURCE: NATIONAL PEST MANAGEMENT ASSOCIATION
                                                      $1 million or more

                                                      mypmp.net                                                              Pest Management Professional        •   September 2018 BB9

PMP0918_BB09-11survey_ds.indd 9                                                                                                                                                            8/27/18 1:42 PM
PMPPestManagement PROFESSIONAL - Pest Management Professional
2018 BED BUG MANAGEMENT SURVEY
       PERCENT OF TOTAL 2017                                       BED BUG MANAGEMENT REVENUE
       REVENUE GENERATED BY                                        2018 Projections vs. 2017 Actuals
       BED BUG MANAGEMENT                                              Project an increase of more than 26%                              5%
                                                                       Project an increase of 11% to 25%                                 39%
                                                                       Project an increase of 10% or less                                27%
                        10% or less of                                 Project revenue to remain flat                                    20%
                         total revenue
                                                                       Project a decrease of 10% or less                                 6%
                             49%                                       Project a decrease of 11% or more                                 3%

                                                                   WHICH TYPES OF                           Do you include mattress and/or
                                                                   BED BUG JOBS TYPICALLY                   box spring encasements as part
       11% to 20% of total revenue 25%                             COST THE MOST?                           of your comprehensive bed bug
       21% to 30% of total revenue 13%                                                                      management program?
       31% to 50% of total revenue 11%                             65% Single-family
       More than 50% of total revenue 2%
                                                                       homes                                                   65%       Yes

                                                                   28% Apartments/                                             35%       No
                                                                              Condominiums

                                                                   7% Hotels
       NUMBER OF
       BED BUG JOBS
       2017 vs. 2016
                                                                   Do you differentiate bed                    CUSTOMER
                                                                   bug job pricing based on                    COOPERATION
                                                                   infestation severity?                       Have you ever walked away
                                                                                                               from a bed bug job because a

                              74%                                                                              customer did not or would not
                                                                                                               follow your prep instructions?
                            Increased

                                                                                       74% Yes                 78% Yes
                                                                                                               22% No
             17% Remained flat
                                                                                                                                                         ART: ©ISTOCK.COM/BET_NOIRE/JOHNNYLEMONSEED

              9% Decrease                                                              26% No
        A bed bug typically will feed on a host until filled up, usually 5 to 10 minutes.
        After feeding, bed bugs will find a secluded place to hide for five to 10 days
        to digest its meal, mate and lay eggs.
        SOURCE: NATIONAL PEST MANAGEMENT ASSOCIATION

       BB10        September 2018          •   Pest Management Professional                                                              mypmp.net

PMP0918_BB09-11survey_ds.indd 10                                                                                                                8/27/18 1:42 PM
BROUGHT TO YOU BY

                                                                                                                                                                                             Do you offer ongoing
                                                                                             WHAT DO YOU CHARGE TO TREAT …                                                                   bed bug monitoring
                                                                                                                                                                                             services?
                                                                                             A single-bedroom                      A severe bed bug          A severe bed bug
                                                                                             apartment/                            infestation spread        infestation spread
                                                                                             condo involving                       across several            across several                                 77% Yes
                                                                                             a severe bed bug
                                                                                             infestation?
                                                                                                                                   apartments/condos
                                                                                                                                   (per unit)?
                                                                                                                                                             hotel rooms
                                                                                                                                                             (per unit)?
                                                                                                                                                                                                            23% No

                                                                                       $299
                                                                                                                                                                                             Do you offer
                                                                                       or less              10%                          12%                        23%                      preventive bed bug
                                                                                                                                                                                             inspection services?
                                                                                       $300
                                                                                       to $599              36%                          27%                        41%                                     78% Yes
                                                                                       $600                                                                                                                 22% No
                                                                                       to $899              29%                          36%                        18%
                                                                                                                                                                                             Resident Liabilities
                                                                                       $900
                                                                                       to $1,199            11%                          14%                        11%                      One-third of PMPs
                                                                                                                                                                                             say they believe most
                                                                                       $1,200                                                                                                bed bug-related lawsuits
                                                                                       or more              14%                           11%                        7%                      and claims are the fault of
                                                                                                                                                                                             uncooperative residents
                                                                                                                                                                                             of infested dwellings.

                                                                                        DO YOU OFFER CURRENT                            WHICH BED BUG MANAGEMENT
                                                                                        CLIENTS FREE BED BUG                            TOOLS DO YOU USE?
                                                                                        INSPECTIONS?                                      Pesticides                                                            96%
  ART: ©ISTOCK.COM/KATARZYNABIALASIEWICZ/WILDLIVINGARTS/PCROSS/TIYAS/JOHNNYLEMONSEED

                                                                                                                                          Vacuums                                                               67%
                                                                                                                                          Mattress and box spring encasements                                   64%
                                                                                                      52%
                                                                                                     Yes, for all                         Monitors and isolators                                                58%
                                                                                                     clients who
                                                                                                      request it                          Glueboards and traps                                                  47%
                                                                                                                                          Heat equipment                                                        41%
                                                                                                                                          Steam equipment                                                       38%
                                                                                         8%      Yes, but only for annual
                                                                                                 general pest control customers           K-9 scent detection                                                   23%
                                                                                         3%      Yes, but only for accounts that
                                                                                                 have had bed bug infestations
                                                                                                                                          Cryogenic technology                                                  6%
                                                                                         37%        No
                                                                                                                                          Other control solutions                                               4%
                                                                                         mypmp.net                                                                  Pest Management Professional   •   September 2018 BB11

PMP0918_BB09-11survey_ds.indd 11                                                                                                                                                                                      8/27/18 4:54 PM
THE DAWN
              OF A NEW ERA
                      IN BED BUG CONTROL IS HERE

                                  The grey image box, has the right curve for the left
                                  hand upper corner for you to bring your background
                                   image in. No image’s or copy should go beyond the
                                  grey box. Ask Alissa if something is bleeding off the
                                    edge other than the color/logo bar at the bottom.

                    CROSSFIRE CHANGES EVERYTHING.
                           L E A R N M O R E AT M G K . C O M / C R O S S F I R E

                                                                    www.MGK.com

©2018 MGK. All rights reserved.
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PMP0918_085Ads.indd 85                                                                                                                                                                                                                8/23/18 2:31 PM
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