Students Eligibility: Slide 7 - Times Power of Print
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
*Students Eligibility: Slide 7
The Brief
• Customer Centric Initiatives:
Wear a mask, protect the world for a brighter every
day o Book an appointment: Croma started a feature where customers could book a visit
slot prior to visiting the store. This ensured that at any given point of time the
number of customers on the shop floor were controlled and thus social distancing
What is the need for the initiative? maintained
o Show with video: Another feature launched by Croma allowed customers to shop for
The practice of wearing facemasks to prevent spread of a disease can be dated back to the 1910-11 their favourite electronics via a video call from the comfort of their homes. Using
Manchurian epidemic in China. It was a Cambridge educated Chinese doctor who described the this feature, a customer could not only get a thorough demo of the product but could
mask as a ‘prophylactic apparatus’ that could be worn by all to protect themselves from the plague. The also take advantage of speaking to an actual staff who explains them the benefits of
global use of masks was during the Spanish Flu in 1918 onwards. There was resistance to wearing a product as on the shop floor
masks back then as is now. o Pick up at store: Croma also launched another feature, that allowed customers to
shop for electronics on their website www.croma.com and to pick up their
In October 1918, the San Francisco Chronicle ran a public service announcement telling readers that electronics from the porch of the store without actually having to visit the store
“The man or woman or child who will not wear a mask now is a dangerous slacker”— a reference to o Safety measures & precautions: At the store, temperature checks at the entry,
the type of World War I “slacker” who didn’t help the war effort. One sign in California threatened, sanitizers at various touch points, mask for all and regular sanitization of all the
“Wear a Mask or Go to Jail.” surfaces and gadgets were some of the other measures kept in mind to ensure safety
Masks & Social Distancing are key tools to prevent the infection from spreading. Despite this only
about 44% Indians continue to actively wear masks. When there is a majority not wearing masks, it • Employee Centric Initiatives:
doesn’t instil confidence in the general public to step out of their homes and indulge in leisure activities
like shopping, travel etc. o Croma ensures that all the staff on the shop floor operates using gloves as well as
Croma’s mission:
mask at all times
o Croma has appointed an audit committee, which has been designated with the
*Source: Ekdesh Nationwide Survey, September 22, 2020, India.
responsibility of regularly monitoring CCTV footage of stores to track adherence to
While the world now knows the need, importance and necessity of the mask, its usage is still very
safety norms by staff
limited to one purpose – i.e., to safeguard ‘ME’ from the deathly Corona virus. Croma with this
o Croma has also envisaged a link based payment option at the billing counter that
initiative wants to change the narration of this very need, and get people to view this from a different
lens altogether. minimizes the contact between customers and the staff to a great extent
o Several SOPs on ‘safe resumption of business’ were developed and training
modules were carried out to ensure that the staff was aware and adhered to all safety
How did this journey begin for us? protocols at all times
When the pandemic hit and the country went into a lockdown, Croma as well, was left with little All of the above and several other safety measures and protocols ensured that Croma has one
choice but to shut all the stores and abide by what was best for everyone. of least number of infection cases amongst their staff in spite of being operational since May.
Come May, in accordance with the government mandate Croma was allowed to operate a few of Thus with this campaign, Croma wishes to reinforce the thought that, life has changed; but it
their stores, but the realization that things have changed and the way ‘we shop’ isn’t going to be hasn’t stopped, and we need to make the most of it. We can continue to live life like we know
the same either, Croma was agile in adapting to these changes and bringing forth the most of it, only with some precautionary measures like – donning a mask.
conducive shopping environment possible.
Croma initiated multiple initiatives, not just for the customers but also for their staff to ensure
that the shopping experience was safe for all.
Objective of the campaign: Mandatories for creative:
Since the downfall of the pandemic, the who’s and who’s of the world have been appealing people to As the winning campaign will be run by Croma, it’s essential that the creatives are designed
do some basics things – wear a mask, wash your hands, maintain social distance; but to a great extent incorporating the brand assets. Some brand mandatories to follow:
these appeals have been falling on deaf ears. • Croma logo integration: The primary color used is green and a visual element of pixels in
gradients of yellow and green to add dynamism to the logo
The narrative so far has always been about safeguarding ‘yourself’, i.e. follow these basic • CTA – You can visit Croma anytime to shop with safety
guidelines and it is likely to keep ‘YOU’ safe from the virus. However, there are various attitudinal • Colors chosen need to present the brand and the logo in good esteem
and behavioural barriers that exist that bridles people from adopting these basic safety measures.
If the narrative is shifted a little, to focus not on their own safety, but on how THEY could be the very
cause for people’s vulnerability, it could bring about a huge change in the very way that people look Appendix:
at the basic exercise of donning a mask.
• Usage of logos
Thus, the need is to instill the thought that the mask is not a protective gear for their own benefit, but a
fundamental obligation that they owe to their loved ones and the society. Hence, the mask is their cape,
and it is giving them a chance to be the superhero and save the world from the evil villain.
Primary objective:
From wearing a mask to protects me - To, a mask is essential to protect the world from me
• At an emotional level, deliver the message “I do not have the right to put anyone else’s life at risk”.
Secondary objective:
• Position Croma as a retail brand that is customer centric, safe and follows high standards of
customer consciousness.
What should the campaign seek to
achieve?
• Reinforce the thought that, life has changed; but it hasn’t stopped, and we need to make the
most of it
• We can continue to live life like we know of it, only with some precautionary measures like
– donning a maskSubmission Guide 1. Important dates & FAQs 2. Submission 3. Eligibility 4. Results & winnings
1.
Important dates FAQs
• When can I start working on my entries?
• ENTRIES OPEN: 19th January 2021 You can start working on your campaign from today. All information pertaining to
the brief is available on page 2.
• DEADLINE: 12th February 2021 11:59pm
• When can I submit my entries?
• PRELIMINARY JUDGING: 18th to 22nd February 2021
While you can start working on your campaign beforehand, submissions on the
entry site begins on 19th January, 2021.
• FINAL JUDGING:
• Agencies: 26th February 2021 • What is the last date for submission?
The deadline for submitting entries is 12 th February, 2021, 11:59pm
• Students: Between 27th February & 3rd March 2021
• When are the Judging dates?
• AWARDS NIGHT: 5th March 2021 Judging will take place between 17th and 22nd February; Grand Jury will be
on 26 th February.
• When is the awards night?
Awards night will take place on 5 th March, 2021.
• Do I have to attach a translation of my print ad in English language if I
apply in any other
regional language?
Yes, if a print ad submitted is in any language (as mentioned in the terms)
apart from English, then a translation of the same needs to be attached along
with the original creative in the space given
• Can participants working in the same organisation but in different
cities apply as a team?
No, participants applying as a team should belong to the same organisation and
in the same city.
• Will the winning team get a chance to go to the Cannes 2021?
Yes, the winning team will get a chance to attend the Cannes 2021. However,
the management will not be responsible for any cancellation of the Cannes
event under any circumstances. In such a case, the winning team will win the
coveted Power of Print Trophy and the winning campaign shall be published in
the Times of India publication as mentioned in the terms and conditions for the
competition2. 4.
Submission Results & winnings
• How will I know if I’ve been nominated?
• Where do I start?
All nominations will be announced on www.timespowerofprint.com in the last week of February
Start by reading the submission guide. It has been given in detail with
2021 for agencies and TBC 2021 (Students) week of 27th February and 3rd March 2021
deliverables & submission format.
• When will I know if I’ve won?
• What are the submission requirements and deliverables?
All winners will be announced at Times Group virtual event on 5 th March, 2021.
The submission requirements and deliverables are mentioned in detail in this pdf.
In short — answer the brief and submit your work online in a JPG/PDF format.
• What will I win?
The winning team will receive:
• Can I submit more than one entry for the brief?
Yes. You can create and submit as many entries as you want for the brief . Each Agencies: The National level winning team will be sent to the Cannes Lions International
entry should pertain to a different print ad. Festival of Creativity, 2021 and win a Times Power of Print Trophy. Zonal level winners will
be chosen from North, South, East and West and will be awarded Croma vouchers. Winning
3.
campaign of agencies will be published in The Times Group publications.
Eligibility
Students: National level winning team will win an internship with Croma.
Runner up will win Croma vouchers.
• Who can enter?
All Agencies and Students (16 and above) can participate. Please read the terms
and conditions for detailed eligibility before applying.
• Can we enter as ateam?
Yes. Individual entry of students (16 and above) is acceptable or as a team of
two.
• Can I team up with friends from other universities/agencies/companies?
No. Teams should be made from the same agency/ university only.
• Is there a limit to how many entries one can enter?
No. You can enter as many entries as you like, provided the entries submitted are
different.Terms
& Conditions Objective
To invite creative minds to build an impactful creative print campaign based on the theme
decided for the Competition. The Competition is open to professionals and students who fit
the criteria as defined below:-
Definitions
Eligibility Criteria
Competition Power of Print 2021 Students*
This Competition is organised by Bennett, Coleman & Co. Ltd. (”BCCL” • Any individual who is 16 years and above of age can apply under the student’s category.
Competition
Management
or ”Management”); organizers who are responsible for the overall • Any individual who is currently studying in an educational Institution (may or may not be
conduct of the same in India affiliated to any other body/board) can participate in this Competition.
Microsite www.timespowerofprint.com • Students from higher secondary onwards till post-graduation level can apply in this category.
Any student or a team of two who form the creative/communication • Working professional currently pursuing a diploma or part-time course will not be allowed to
Participant agency that participates in the Competition by submitting an entry on participate in this category.
• Participant needs to produce a valid identification card provided by their institution, bona fide
the microsite
letter or a declaration from the Principal/HOD which states that they are currently pursuing a
A group of persons appointed by Management to determine the
Jury degree from their educational institution along with the period.
winners • Individual Participants aged below 18 years, needs to submit consent letter from their parents
Terms and before applying for the Competition.
These terms governing the Competition, as may be amended from time
conditions Agency
to time
(T&C) • Team consisting of two Participants from an advertising/creative agency can apply for the
Competition.
• Both the Participants must belong to the same organization and should be full time employees
• These Terms, Conditions and Guidelines (“Terms”) are applicable to and govern the as on June 30, 2021. The Participant will be asked to submit documents to support this at the
“Power of Print 2021” organized and conducted by Bennett, Coleman & Co. Ltd. in time of submitting their entry.
India. • Any two-people working in a creative/communication full-service agency can form a team and
• By participating in the Competition, Participant agrees to abide by and be bound by take part in the Competition.
these Terms. • Students are not allowed to participate under this category.
• These Terms may be modified without any prior notification. The Participant are • However, if one person from the winning team forms a new team with a different individual,
advised to regularly review these Terms. If there is any disagreement with any of the he/she be eligible to participate as a new team.
Terms and any amendments thereto, Participant must not participate in the • Participant on notice period cannot apply for the Competition.
Competition.General Eligibility Criteria for Gratification
participation
• National winning team stands a chance the win the coveted ‘Power of Print’ trophy.
• The winning campaign will be released in the pages of The Times of India Group
publications supported by a multi-crore budget.
• National winner from the agency category may be considered for being sent to the
• Participant should hold a valid Indian Passport with minimum one-year of validity as on Cannes Lions festival at the sole discretion of BCCL and as per the jury decision.
December 31, 2022. • Owing to the uncertainties in the face of the disruption caused by the pandemic, the
• In case of absence of the valid Indian Passport, a participant of Indian origin, holding a foreign trip to Cannes Lions will be subject to the travel guidelines set by the Government at
Passport with minimum 1 year of validity as on December 31, 2022 along with any 1 of the
the relevant time and if and when the live event is conducted by the Cannes Lions
below mentioned documentation proof can apply for the Competition. These documents,
issued by competent authority in India, can be asked by the Participant at any given time of the management.
Competition for verification purpose: • Gratification of the zonal winners will be decided by the management
o Birth Certificate • Gratification to students will be decided by the Management.
o School Leaving Certificate
Submission Format
o Aadhar Card
o OIC Card (Overseas Citizens of India)
o Domicile Certificate
o PIO Card (Person of Indian origin) • Participant need to make an online submission (print advertisement) on the microsite
o Voting Card based on the brief shared.
• A Participant may be disqualified if there is any conflict with any of the stakeholders of the
• Submissions can be made in English, Hindi, Marathi, Kannada and Bengali languages.
Competition, and if this is identified at any point of time during the Competition.
• If the Participant is found to have plagiarized or infringed any third party’s copyright any aspect • Participants making a submission in any language apart from English, need to share a
of his/her entry, the Participant will be disqualified immediately. translation of the same.
• BCCL employees, affiliates, associates, partners, contractors, sponsors, immediate family
Receipt of entries
members (parents, spouse, children & grandchildren and validation agency employees who has
been part of the process are refrained from participating in any weekly finale exam or event
and shall stand disqualified with immediate effect and shall be liable to return the prize or
benefit received and at our sole discretion pay penalty, damages and compensation and • Call for entry for the Competition will be announced in one or more relevant media platforms
indemnify us against any claims, expenses or liability from any person, entity or third party by - through social media websites, or by direct communication with potential Participants or on
the Microsite/website and that shall be construed to be adequate notice for call for entries.
this act or omission of the employees or relative
• The Management will provide the Competition brief on the Microsite regarding what is
• An organization cannot participate on behalf of its sister units, parent organization or other expected from the Participant.
organizations under the parent organization. • Participant can apply for the Competition by submitting the creatives on microsite.
• The final eligibility of the Participant will be subject to the discretion and approval of the • All entries must be submitted on the website www.timespowerofprint.com.
Management and jury. • Last date for receiving completed entries is 00:00 on 12th February, 2021, 11:59pm.
• Receipt of creatives after last date of receipt may be permitted only at the discretion of the
Management.
• Management will not be responsible for registration forms that are damaged/lost due to lack
or lapse in any communication because of internet failure and/or technical glitches.Completeness of entries/ Additional information
Disqualification • The Participants may be contacted for any additional information to verify the information
provided. Such information sourced from the Participants will become part of the original
• All mandatory fields of the registration form need to be complete in all respects; else it may be application.
disqualified from participation
• By submitting an entry, the Participants confirm that the work submitted by the Participant is • The Management has the right to ask for documentary proof of information. If such a request is
original in nature and has been specifically created for this Competition only. made and the Participant does not comply within 5 working days from the date the request is
• No work which is copied/replicated/influenced/redone by an existing campaign will be made, the Participant may be disqualified from the Competition.
permitted to participate in the Competition.
• All work submitted by the Participants for the Competition, illustratively including, but not • The information provided by the Participant will be confidential and will be used only for the
limited to, intellectual property rights therein, will be owned by the Management. limited purpose of evaluating the Participant’s entry to this Competition.
• The Management or team appointed by Management will try to contact the Participant on best
effort basis by any means deemed appropriate.
Timelines • In the event it is not possible to contact any Participant to obtain information on them,
interview them, etc., such Participant may be disqualified from further participation in the
• Reasonable efforts shall be made to adhere to the defined timelines. However, the defined Competition.
timelines are subject to change based on circumstances which may not be in the • The Participant hereby irrevocably authorizes the Management to use the data gathered during
Management’s control. and/or the Competition in respect of the Participants. This shall be the property of BCCL and
• The Management and its sub-contractors shall not be held accountable/liable for any BCCL shall be entitled to use the same for communications including marketing promotions and
disruptions/stoppages/interruptions or cancellation of the Competition or its ceremony or any advertisements along with/without BCCL’s or its sponsor’s brand.
part of its processes or public voting because of any factors beyond its control.
• The Management shall not be liable in any manner for any mishap, accident, injury or damages
etc. of whatsoever nature, caused to the Participants during the Competition. Further,
Management shall not be liable in any manner for any loss, damage, theft, or any other mishap
caused during the Competition.Winner determination
• An independent jury appointed by the Management will evaluate the entries and determine the • In case of extended stay of the winners in France, the winners, specifically releases and
winners for the Competition. discharges BCCL and its management from any and/or all liabilities/ responsibilities
• There shall be four zonal winners (North, South, East, West) and one national winner and two whatsoever BCCL may have towards the winners due to this Competition
runners-up. • To comply with all terms and conditions of the air-ticket, airline operator, travel operator,
• The zonal winners will be from states falling into the 4 zones as mentioned below: hotel, destination country etc. shall be the sole responsibility of the winners. BCCL shall
▪ East – West Bengal, Assam, Meghalaya, Sikkim, Arunachal Pradesh, Nagaland, be no way responsible to the winners or their legal heirs/successors/representatives for
Tripura, Mizoram, Manipur, Andaman & Nicobar, Bihar, Jharkhand, Odisha; any loss, damage personal or property because travel, and arising out of and about the
▪ South – Tamil Nadu, Kerala, Puducherry, Lakshadweep, Telangana, Andhra Pradesh, participation in this Competition.
Karnataka; o The winners shall be responsible for his/her own behavior, misconduct, unlawful
▪ West – Maharashtra, Gujarat, Goa, Dadra & Nagar Haweli, Daman & Diu; acts, actions/inactions etc. during the entire trip including his/her stay in France and
▪ North – Delhi, Haryana, Rajasthan, Punjab, Himachal Pradesh, Jammu & Kashmir, the winners hereby indemnify and shall keep indemnified, BCCL, its subsidiaries,
Chandigarh, Uttar Pradesh, Uttaranchal, Madhya Pradesh, Chhattisgarh. affiliates, associates, directors, employees, agents etc. from any claim, actions, suits,
• The national winner of agency category shall be considered for attending the Cannes Festival dispute/s, liability etc. arising due to or in connection thereto or out of the aforesaid
2021 to be held in Cannes in the month of June in the sole discretion of the Management. misbehavior, misconduct, unlawful acts, actions/inactions etc. of the winners.
• The travel from the winners domicile state to France shall be borne by the BCCL. The winners o The Management will cover the entry fees for the winners to compete at the Cannes
shall not be given any option to choose airlines/hotels etc. No request of preferred Festival, 2021. This will be subject to the occurrence of the Cannes Festival 2021 on
airlines/hotels/date/s etc. of the winners shall be entertained by BCCL. The trip to France is not the said date in the year 2021 and be in accordance with the prior approval of the
cashable by the winners at any point. Management, at its sole discretion.
• The visa fees and charges along with hotel at France will be borne by the Management for the •
winners. The Management will provide certain amount to the team for other related expenses • The winners must have a valid Indian passport for a minimum one-year validity as on
such as point to point local travel such as residence to airport, airport to hotel, hotel to stadium December 31, 2022. In case the selected Participant does not have valid passport, it shall
& back, meals etc. Any other additional expenses, of whatsoever nature, will not be borne by be the discretion of the Management to choose the next winner, which shall be final and
BCCL and the winners shall have to bear such additional expenses at their own cost. binding in all respects.
• Any further expenses, including, but not limited to, any health insurance, medical tests and • The trip shall not be transferable/redeemable against any other service offered by the
travel insurance costs shall be done as per the rules of the said country shall have to be borne by Management nor for cash. No request shall be entertained by the BCCL in this regard.
the respective Participants..
• Bennett, Coleman & Co. Ltd. and its Management shall not be responsible for any cancellation
of the Cannes Event occurring due to any circumstances. In such a situation, the winning team
will stand a chance to win the coveted ‘Power of Print Trophy’ and the winning campaign shall
be released in pages of ‘The Times of India’ group publications supported by a multi crore
budget.
• Bennett, Coleman & Co. Ltd. and its Management shall not be responsible for any change in the
schedule of the travel to the event. In case, the winners wishes to stay or extend its stay beyond
the stay organized by the Management, the winners shall bear all expenses/charges including
charges towards traveling back to his/her home city, accommodation, food, local travel,
insurance etc. during his extended stay in FranceGeneral
• The Participant agrees that the Participant is legally capable of entering and, if selected, • Should a Participant wish to withdraw from the Competition, kindly inform the Management
participating in the Competition and agree to the Terms and that Participant is competent in writing at any time up to two weeks prior to the final ceremony.
(i.e. Participant are of legal age and mental capacity) and eligible to enter into this legally
• All disputes relating to or arising out of the Competition shall be subject to the laws of India,
binding agreement on Participant.
and shall be subject to the exclusive jurisdiction of the courts of competent jurisdiction at
• The Participant understands and agrees that merely participating in this Competition does Mumbai, India.
not entitle the Participant to a prize or to any other form of consideration.
• The Participants indemnify BCCL, its employees, officers, contractors, partner or other
• The Participant warrants and represents to the Management that all information including persons used by them in relation to this Competition and hold them harmless against any
any communications, software, photos, text, video, graphics, music, sounds, images and loss, claim, demands, costs, damages, judgments, expenses or liability (including legal costs)
other material submitted or recorded in any manner by the Participant or the partners of arising out of or in connection with any or all claims, that may be brought against the
Management including the Management for consideration for the Competition are solely Management by any third party in connection with the Participants participation in or
owned by the BCCL Management and do not infringe upon any other individual or winning the Competition, which is inconsistent with any of the warranties and
organizational rights (illustratively including, without limitation, intellectual property representations made by the Participants, or due to breach of these Terms and shall pay to
rights). The Participant shall be completely responsible for handling any infringement or BCCL for any loss, costs, expense, or damage to which said indemnity applies.
alleged infringement and shall indemnify the BCCL entities (in India or abroad), and the
• The decision of Management on all matters is final and binding on all Participants and no
Competition Management from any claims, costs or damages from infringement or alleged
correspondence will be entertained on the same.
infringement of the logo or trademark or copyright or any kind of intellectual property
right or the defines of a claim or any costs payable thereof. • In the event these Terms do not cover any question or complaint in relation to the
Competition, the same will be concluded on by the Competition Management (for all other
• The Participant must enter the Competition at their own will and the Management are not
issues) or an independent body or legal team as appointed by the Competition Management
in any way obligated or liable for any loss or costs that the Participant may suffer or incur
and deemed necessary.
and nothing is payable to the Participants for participating in the Competition or any event
prior to or following the Competition. • The Participant agrees to give full consent unconditionally for BCCL to share any information
provided by the Participant with agencies working with them with regards to the program,
• For the purpose of entering the Competition and by submitting the entry, the Participants
its recording and broadcasting and related activities including agencies involved with BCCL.
automatically grant BCCL a royalty-free, irrevocable, worldwide, transferable, exclusive
right and license to use and display such entry and or any intellectual property in relation • The decision of BCCL and its Management in relation to the interpretation of any of these
to and arising out of such participation in the Competition and footage thereof, which shall Terms shall be final and binding on the Participants.
include trade publications, press releases, electronic posting to the Website, the BCCL
• If Participants are unclear as to the Terms or any element of the Competition or have any
website in any display format selected by BCCL during the Competition or use by BCCL as it
queries/concerns pertaining to the Competition, they can write in with their questions,
deems fit.
concerns or queries to the following email address: powerofprint@timesgroup.com
• The Management reserves the right to, at its discretion, withdraw or amend or add to the
BCCL shall endeavour to the best of its ability to respond thereto.
Terms of the Competition at any time, with prospective or retrospective effect, and does
not take responsibility for any loss or damage that any individual or organization may suffer
because of participating or attempting to participate in the Competition, the Competition
being withdrawn, or its Terms amended.Microsite
• The website is only an informational website ( “Microsite”) for the Competition. BCCL or
its subsidiaries or holding entities (“Bennett Group”) are not liable or responsible for any
action or decision taken by Participant or anyone acting on Participant’s behalf or under
Participant employment or under contract with Participant. BCCL shall not be under any
obligation to Participant and Participant shall have no obligation or rights in relation to
the Competition and shall have no claims whatsoever against the BCCL relating to the
selection process or the running of the Competition.
• BCCL shall not be responsible for:
i. Any delivery, failures relating to the registration or uploading videos/presentations;
ii. Any spam generated messages as result of Participant accessing the Website;
iii. The Competition Management not receiving or rejecting any data;
iv. Any lost, late or misdirected computer transmission or network, electronic failures of any
kind or any failure to receive entries owing to transmission failures or due to any technical
reasons and
v. Other conditions/situations or failures beyond its control.
Disclaimers
• The Management has no obligation to screen the entry material in advance and is not
responsible for monitoring entries for preventing violation of intellectual property
ownership rights, or violations of any law, rule or regulation. If the Management is
notified of submissions or materials that may not conform to the Terms, it may investigate
the allegation and determine in good faith and in its sole discretion whether to eliminate
such an entry from consideration. The Management has no liability or responsibility to
Participants or other users of the Microsite for performance or non-performance of such
activities.You can also read
