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Possibilities Planner 2019 2018
How to use
This guide is just that – a guide to what
moments are happening on Pinterest in
the UK. Use this planner to think about
what moments work best for you and
who you want to reach.
Mindset
of Pinners
Pinners save ideas for themselves.
On Pinterest, they’re being
themselves (and not their selfie) so
they’re discovering possibilities and
content that relates to their life.
Why to
think earlier
Pinners start thinking about activities
they want to do long before they
happen. For each moment, try adding
your content early to give Pinners
time to plan.
Calendar of Ideas | 01
Pincodes
Pincodes are visual triggers, which help people
find ideas on Pinterest. It’s like a QR code, but
exclusively designed for Pinterest (and way
easier on the eyes)! You’ll spot our circular
Pincodes throughout this planner, leading
to inspirational boards and content around
key moments.
How do they work?
1. Open the Pinterest app on your
iPhone or Android phone.
2. Tap your Pinterest camera
(up next to the Search bar).
3. Point your phone at the Pincode to
instantly access boards / ideas on
Pinterest. (No need to take a picture!)
Calendar of Ideas | 02
Pinners plan early. Let Pinners follow your lead
by Pinning two to three months in advance (or
sooner). Take Christmas for example, people
start searching and Pinning as early as August!
People come to Pinterest to
plan
Past Present Future
Calendar of Ideas | 03
open and tap for ideas
Pinterest 100:
The top trends to try
Pinterest has a unique advantage when it comes
to trends. We see trends bubble up based
on what 200 million Pinners are searching
and saving around the world. They aren’t just
passing fads to “like” or look at. They’re ideas
people are trying and planning
to do in the future.
There are over 100 billion ideas on Pinterest.
Every December, our insights team looks
back at search-and-save patterns for January
through to November. Pinterest makes 100
trend predictions for the year ahead – across
our top categories, backed by global data. Every
category is full of surprises and must-trys.
Visit newsroom.pinterest.com/en-gb for the
most up-to-date list.
Pinterest 100 Trends 2019 – will be
released in December 2018
Calendar of Ideas | 04
The facts 72%
of Pinners bought a
product after seeing
it on Pinterest
There are
more than More than 1/2
200
million worldwide
of Pinners are
from outside
the U.S.
monthly active
Pinners
75%
of signups are from
outside the U.S.
About
70%
of Pinners are
saving or clicking
on Pins (and not
just visiting)
Every day, Pinterest helps millions of
people around the world design their
life – giving them ideas, both big and
80%
of all Pinners
small, that can help them grow, evolve
and have fun. Your ideas could be access Pinterest
just the next ‘possibility’ they’ve been
waiting for. via a mobile device
Calendar of Ideas | 05
The step-by-step guide to
getting started on Pinterest
Step one Step five
Get yourself a tea and biscuit, Check your analytics. See how
because this shouldn’t feel many people are saving your
like work. content, who those people are
40%
and which boards they’re saving
Step two it to.
Create a business profile. Make
sure you choose a clear profile Step six
of sign-ups pic, write a detailed description If you want to promote your Pins,
are men and set your location. You can here’s how to get going. Create
also verify your website, add your campaign, select your
the Pin-it button to your site and currency, goals, creative, target
implement Rich Pins. audience, keywords and then
bid. The highest bid wins in the
Step three auction, but you’ll only ever pay
Set up boards to organise your 1p above the next highest bidder.
Pins. Give them clear titles and Review your ads, checking the
48%
descriptions so they get found in creative, targeting, bid strategy
organic search. and landing page are ensuring
you get the best results.
Step four
of Pinners are Add and save Pins. Make the Step seven
parents most of the length of the Pin with The most successful content
your image and add detailed is useful, helpful and inspiring.
positive descriptions including Would you save this content? Is
keywords to search against. it real rather than perfect? Warm,
Text overlays give people a clear friendly or fun? In short, think like
takeaway at a glance. Lists, a Pinner.
instructions and ‘how-tos’ all
work really well on Pinterest.
100
billion Pins
(2 billion boards)
have been
created so far
Calendar of Ideas | 06
Content
Content that resonates is timely (day specific),
evergreen (a top search), a twist on tradition
(think outside the box), a trend or seasonal
top tips moment.
Here’s some other top tips to get you started…
1
2
3
4
5
6
Calendar of Ideas | 07
Create a good balance between
repinned content and your brand’s
own unique content (30/70).
Educate and inspire – Create
unique guides, tips, lists and
helpful doable content.
Distinguish yourself with a distinct
look, feel and tone of voice so that
you’re recognisable on the platform.
Design Pins for vertical, consider motion,
include tasteful annotation text overlays
and don’t forget to craft descriptions.
Post three months in advance
of seasons, occasions and
milestones to help Pinners plan.
Be a trend setter – identify and
own trends with dedicated
trend related boards.
Calendar of Ideas | 08
Moment 1 Moment 3
August
Back to Weekends
School Away
Parents use Pinterest to help Summer has come to an
prepare themselves for the end and the ski season is
school year ahead. still months away, so this is
• You can help parents get the time when people start
ready with uniforms, equipment looking for weekend city break
and ideas for packed lunches. ideas on Pinterest.
• Often referred to at Pinterest • Pins with up-and-coming
as the ‘second new year’ – destinations, exhibitions,
August isn’t only the run-up concerts and sports events
to back-to-school but also within a short flight.
back-to-life (namely work).
From positive workspaces to
sharp new office attire, offer
Pinners tips for owning it in the
boardroom. You’ve got this.
Moment 2
New Haircuts
As the season begins to
change, Pinners go for the
chop. Summer’s hair is out
and new Autumn styles are in.
Looks to show your hairdresser
or how to style it at home (and
quick) are Pinner favourites.
s
ea
Id
t
cu
Hair
Calendar of Ideas | 09 open and tap for ideasNotes Calendar of Ideas | 10
Moment 1 Moment 3
September
Freshers Fashion
Week Week
Whether it’s pens and note People are searching for the
pads, posters and paint, or pans latest from the shows, what’s
and pasta sauce, lots and lots coming up in the week, and
of pasta sauce, there’s so much what the season’s key looks
that needs to be remembered and trends are.
when heading off to university. • You can partner with fashion
• You can provide fresher bloggers and brands to report
survival guides or boards from the shows, giving your
featuring the ultimate starter take on the season’s trends,
packs that list everything you and help people get the looks
need. These can link through to from either the catwalk or the
pre-populated online shopping street style around London.
baskets.
• You can give students timely
advice as they head off to
Moment 4
university to help them manage
the expenses of the next few
Star Baker
years. As the nation’s favourite baking
based TV show returns, people
on Pinterest are looking for
Moment 2 recipe ideas and tips.
Streamline • You can help take people
from beginner to star baker,
Your Style or even be there to celebrate
the Pin-fails we have from time
The weather is starting to shift to time – when it doesn’t quite
and early Autumn styles are end up looking like it does in the
landing in the shops. What picture.
better time to have a closet
clean up, donate what you don’t
need and focus on the core
basics.
Ideas
• Offer Pinners tips on how to
edit their new season style,
er
ak
layer like a pro and edit what
Star B
you don’t need.
• Neat ideas for small spaces
are particularly popular on
Pinterest so think nifty storage
solutions and curated open
clothes rails.
Calendar of Ideas | 11 open and tap for ideasNotes Calendar of Ideas | 12
Moment 1 Moment 4
October
Halloween Diwali
Halloween is big on Pinterest People come to Pinterest
so there’s a real opportunity looking for all sorts of ideas
for you to provide ‘terrifyingly in the lead up to Diwali
good’ ideas for a hell of a great (7th November 2018).
Halloween in the UK. • Help people celebrate the
• Spooky outfit ideas, party festival of lights with regionally
games, pumpkin carving targeted guides on where
stencils and healthy Halloween firework celebrations are
treats. taking place.
• Provide festive recipes, guides
Moment 2 to making decorations and
Hygge
lanterns, rangoli designs, and
help with party planning.
As it starts to get colder, homes
start to get cosier. You can help
Pinners achieve a little bit of
hygge (the Danish concept of
making your home cosy) with
practical tips, styling advice
and comfort food recipes.
Moment 3
Spice Up
Your Life
It’s National Curry Week in
the UK. From Massaman to
Dhansak recipes, help Pinners
to turn up the heat in the
kitchen.
as
Ide
n
e
we
Hallo
Calendar of Ideas | 13 open and tap for ideasNotes Calendar of Ideas | 14
Moment 1 Moment 3
November
Christmas Kindness
Planning Week
Pinners start planning for things November is when Pinners
well in advance on Pinterest, are after a little self care. In
and this is particularly the case the lead up to World Kindness
with Christmas. Day (and all year round),
• Christmas food inspiration Pinterest is just the place to
is in big demand on Pinterest, seek out thoughtful ways to
whether it’s planning the classic be kind to yourself and others.
Christmas lunch, hosting drinks • The drop in temperature
with friends, or inventive recipes calls for nourishing bowl
with all the leftovers. food, skin solutions, home
pampering, mindfulness
Moment 2 and positive affirmations.
Office Moment 4
Parties Black Friday
People come to Pinterest to
work out what to wear (and + Cyber
what not to wear) at the office
Christmas party. Monday
• Curate boards of shoppable Around this time people on
(in-stock) party attire – sequins, Pinterest are trying to bag a
stilettos and handbags worth bargain or two.
dancing around aplenty! • You can help people with
• Getting stuck for Secret Santa advice from stylists and tech
inspiration is a real Crimbo geniuses on what to pick up
conundrum. Why not provide in the sales.
Pinners with some affordable,
fun and feel good gift ideas?
k Ideas
ee
sW
Kindnes
Calendar of Ideas | 15 open and tap for ideasNotes Calendar of Ideas | 16
Moment 1 wanted for themselves but didn’t
December
get for Christmas, or just the ideal
Pinterest 100 time to nab a bargain or ten.
Trends to Try • Help Pinners navigate the
hottest sale snips by Pinning the
In December, Pinterest best bargains real time. From
releases its annual trend bigger purchase items such as
report for the following year. that luxury sofa or new bed to
Get ahead and start Pinning designer boots and bags – all
content around the hottest 100 now with healthier Pinner friendly
trends to try in 2019. Go to price tags.
newsroom.pinterest.com/en-
gb to check out the latest. Moment 4
Moment 2 New Year’s
The pressure is always on to
Last Minute make it the perfect night, and
people on Pinterest are looking
Christmas for ideas that can help make it a
stress free success that everyone
Gifts will remember (well, perhaps
some will need photo prompts
The countdown is on, and
to remember the night fully, but
those who are less organised
then they’ll be very happy for the
(we’re mentioning no names)
reminder).
are looking to Pinterest for last
minute Christmas ideas. While • You can help people plan the
the early birds are looking for perfect New Year’s Eve party on
evermore ways to make this Pinterest - you know the sort of
Christmas even more fabulous thing, how to throw a great party,
than the last. guides on where to go, themes,
cocktails, and canapés etc.
• Ideas could be organised
based on the number of days
left until Christmas, or it could
be ways to make an average
present look incredible by
as
wrapping it like a pro.
Ide
s
Moment 3
a
tm
Boxing Day
Chris
Sales
Boxing Day onwards is when
people are looking to get
strategic with sales. It could be
to replace unwanted gifts, pick
up the things that people really
Calendar of Ideas | 17 open and tap for ideasNotes Calendar of Ideas | 18
Moment 1 Moment 3
January
Resolutions Boycott Blue
People are on Pinterest Blue Monday is reputed to be
looking for ways to make an the most depressing Monday
ex of Christmas. They want to of the year. So why not give
leave all that booze, turkey and Pinners something to smile
chocolate behind, without it about? From bright coloured
hanging around them. Literally. style, recipes and travel ideas
• Cut through all the ‘gym bunny’ to feel good activities and
noise by taking a realistic quotes, you can help make
approach to what people can January anything but blue.
achieve in 2019. And this way,
they might even stick to it. So
give people ideas on how to
work out at home, how to make
exercise fun (it can be done), or
more practical short but high
impact workouts.
Moment 2
Veganuary +
Dry Jan
January is the month that
the UK lives life on the veg.
Whether it’s a lifestyle change
or a month’s challenge, you
can help Pinners with dairy
and meat free recipe ideas.
Think everything from pizza to
pancakes, veggie burgers to
baked goods, as well as a few
more healthy recipes for good
s
dea
measure.
I
ry
a
nu
Vega
Calendar of Ideas | 19 open and tap for ideasNotes Calendar of Ideas | 20
Moment 1 Moment 3
February
Valentine’s Wedding
Day Planning
Whether it’s last minute card February is the peak time for
or pressie ideas, or something wedding planning on Pinterest,
homemade and unique, people so here’s the ideal opportunity
are looking for new Valentine’s for you to provide useful tips
ideas that break the norm. Think for brides to be. But don’t just
matching temporary tatts for focus on brides. Grooms,
your girl gang to personalised parents, bridesmaids and
pendants and prints. brothers/sisters all come to
• Surprise and delight by Pinterest looking for wedding
bringing a lucky person’s outfit and gift ideas.
dream board to life on behalf Ideas to make weddings more
of their partner. of a personal expression are
• Champion anti-valentine’s becoming increasingly popular,
for people who want to do whether it’s mixing wedding
something entirely different. Pin dresses with denim jackets or
‘Galentine’s Day’ ideas for ways incorporating pets into the big
female friends can celebrate day.
with each other.
Moment 4
Moment 2 Pancake Day
Chinese New Savoury or sweet, traditional or
Year American, gluten-free or vegan,
one thing is for sure, Pinners
Chinese New Year 2019 is love pancakes. So if you have
year of the pig. From pig face a love of pancakes too, share
painting motifs to pig inspired your recipes and Pinners are
paper lanterns, why not offer sure to flip out over them.
Pinners decorating DIYs? Or
little red gift ideas for Pinners
as
de
and their homes.
e I
ak
Panc
Calendar of Ideas | 21 open and tap for ideasNotes Calendar of Ideas | 22
Moment 1 Moment 3
March
Make Mum’s St Patrick’s
Day Day
Pinterest is the perfect place Green craft ideas or cakes
for partners and children to find with a touch of stout... there’s
out what mum really wants, and so many fun ways to celebrate
get inspired to spoil her rotten St Patrick’s Day. You can help
in ways she’ll actually love. Pinners by sharing ideas for the
• Cut through all the flowers whole family to enjoy.
and teddies with humorous gift
ideas, or with really practical Moment 4
Wonder
advice on how to make
something look amazing just
Women
by wrapping it creatively.
Moment 2 Week
World Book To tie in with International
Day Women’s Day, women on
Pinterest ‘rise by lifting others’.
With World Book Day From visionary quotes to
increasing in popularity year boards of strong female icons.
on year, it’s a good opportunity Join us in empowering all
to connect with people around women.
reading, whether you’re
actually selling books or your
campaign’s concept has
a link to literature.
• Give helpful tips to get kids
to read more, invent fun
character costume ideas,
profile upcoming authors or
ek Ideas
even create a new series of
those ‘quote image memes’ e
that are so popular on
Pinterest.
nW
e
Wonder Wom
Calendar of Ideas |23 open and tap for ideasNotes Calendar of Ideas | 24
Moment 1 Moment 3
April
Easter Weekends
People come to Pinterest
to plan their Easter, whether Away
they’re looking for fun egg Spring is in the air, so this is
painting designs to do with the the perfect time for weekends
kids, egg hunt ideas for adults, away. You can help Pinners
or guides on how to make your plan their city break with UK
own chocolate eggs to give or Europe travel ideas.
as gifts. • You can also help people with
• Partner with food bloggers ideas from travel influencers on
or brands to help people cook what to wear, where to eat, tips
a gourmet Easter lunch with on city photography etc.
seasonal ingredients. Or jump
on the trend of ridiculous Moment 4
Easter cakes.
Spring Clean
Moment 2 It’s the time of year when
Passover people not only get the
marigolds out and clean their
From matzah nachos to veggie homes, but also come to
kugel, inspire Pinners with Pinterest looking for ways
exciting free-from chametz to Spring clean their lives.
recipes for the eight day • Help people de-clutter with
festival, and help them spice wardrobe organisation ideas
up that seder. and tidy hacks. Or Spring clean
their look through hair and style
makeover ideas.
s
dea
I
ter
Eas
Calendar of Ideas | 25 open and tap for ideasNotes Calendar of Ideas | 26
Moment 1 Moment 3
May
Bank Holiday
Holidays Planning
Who doesn’t love a long This is the time of year people
weekend? Whether Pinners go on Pinterest to plan that
are enjoying a staycation, Summer getaway.
getting out to the countryside • Take advantage of this
or cracking on with the home opportunity by inspiring people
decorating, Pinterest is their with interesting destinations,
bank holiday go-to. offers and advice.
• Help people blag DIY mastery • You can dial up Summer looks,
with practical how-tos and you can provide advice on travel
homemade hacks. Or share insurance or top tips for getting
Pins with nifty ideas and games the most on foreign exchange.
to keep the kids entertained in
the back of the car. Travel (even • Packing hacks and ideas are
in traffic) can be fun too! big on Pinterest, so help people
find ways to pack more in their
suitcases.
Moment 2
Ramadan
People use Pinterest to find
out where all the festivities
for Ramadan are taking place
across the UK.
• Give people quick and easy
suhoor and iftar ideas, kids
activities, sweet treats, reading
lists and calendar crafts.
eas
Id
y
da
Holi
Calendar of Ideas | 27
00 open and tap for ideasNotes Calendar of Ideas | 28
Moment 1 Moment 3
June
Father’s Day Save our
Because Dad deserves more
than socks, Pinners are looking Seas
for ways to make Dad’s day It’s positive to see that plastic
more fun. Think everything free Pinterest searches are
from DIY forts and sheds to surging. With World Ocean
slow cooker recipes and films Day in June, offer Pinners
– all ideas for little and big kids pointers in helping to save
alike. our seas. From conscious
supermarket shopping to food
packaging and small steps
Moment 2 towards going plastic free in
Music the home.
Festivals Moment 4
People plan the Summer
festival season on Pinterest, Eid
and look for ideas on which
ones to go to, the hot festival Celebrations
looks for this year, how to Mark the end of Ramadan with
look great without looking like delicious end of fasting feasts
you’ve made an effort, as well for the family, henna designs,
as survival tips on packing, decor and present ideas.
camping and festival hygiene.
as
y Ide
a
D
r’s
Fathe
Calendar of Ideas | 29 open and tap for ideasNotes Calendar of Ideas | 30
Moment 1 Moment 3
July
School Summer
Holidays Wardrobe
When Summer is upon us, It’s time to get out the Summer
parents turn to Pinterest wardrobe, so people head to
to find ways to keep the Pinterest for the new flurry
kids entertained. of florals, flattering swimmer
• Help by providing ideas on and floaty kaftans. This is
family days out, sport activities, your opportunity to curate the
nature trails and kids crafts. Or season’s hottest looks.
why not be extra resourceful • Offer tips on what to wear
and come up with ways to turn when you go away, or how to
household objects into fun, dress for the temperamental
affordable games? weather.
Moment 2 Moment 4
Picnics Pride
People go on Pinterest to look People on Pinterest are looking
for useful tips on the good to find out what’s happening
old-fashioned British pastime around the UK during Pride,
of picnicking, whether it’s for and for ways to celebrate
something that bit different, together.
a first date or day out with • Ideas on how to throw the
the kids. perfect Pride party at home.
• As well as recipe ideas for the Rainbow recipes are popular
perfect picnic, inspire people on Pinterest, so give ideas
with hacks like meals in jars on cocktails, smoothies, ice
and other clever ways to pack. cream, cake, salad, bread or
• You can provide guides to basically any food group where
picnicking spots across the you can mix colours.
country with lists of all the
various food fairs, open-air
plays and concerts targeted
eas
by region. d
eI
Prid
Calendar of Ideas | 31 open and tap for ideasNotes Calendar of Ideas | 32
August September October November December January
Back To Life
New Haircuts
Eid Celebrations
Fashion Week
Star Baker
Freshers Week
Halloween
Diwali
Christmas
Office Parties
Black Friday
Kindness
New Year
Veganuary
Valentine’s Day
Wedding Planning
Pancake Day
Chinese New Year
Mother’s Day
St. Patrick’s Day
Wonder Women
Easter
Passover
Spring Clean
Ramadan
Father’s Day
Music Festivals
School Holidays
Save Our Seas
Pride
Summer Wardrobe
Calendar of Ideas | 33Plan your possibilities 2018 - 2019
Calendar of Ideas | 34
Interest spikes early on Pinterest. Use this calendar to see when Pinners
start searching ideas for each moment
July
June
May
April
March
FebruarySee what’s possible We hope that this provides an insight on what people are saving on Pinterest and some thought starters for ways that you might be able to help them. Please take them, leave them, but don’t hesitate to contact the Pinterest team with any questions that we can help with. ukpinterest@pinterest.com
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