PCOE -Core Creative Services Self Service Store Front Service Kit - April-2020
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PCOE -Core Creative Services Self Service Store Front Service Kit April-2020
Index 1 Self Service Store front
Our CoRe services
2 Services Media Kit
Illustrative examples for each deliverable
Copyright © 2020 Deloitte Development LLC. All rights reserved – INTERNAL USE ONLY. 2
Core Creative Marketing Design
Self Service Storefront
Self Service
Services Services
Unified repository for all your team with everything you need to customize a rounded proposal, or your customized portfolio.
Key Industry template Key Clients templates Key Market information Offering templates
Each industry will have Top 15 most strategic clients Booklet per industry A tailored made template
its own deck with tailored imagery will have a booklet with key highlighting the top 10 trends with offering contents to present
and look and feel updated information shaping its future capabilities per portfolio
Best practices deck Media library PCOE Portal Workshops in a box
Editable templates, handbooks, Go-to template to start planning your
A comprehensive deck that gathers Deloitte’s audiovisual
manuals, Brand usage, imagery and Work Shop, from business
past successfull proposal approaches. content to engage in proposals
curated proposals for the Go to requirements, kickoff to decision
QRM best practices decks per topic
Market Needs. making sessions
Requires strategic thinking from SME for each iteration & updates
Copyright © 2020 Deloitte Development LLC. All rights reserved – INTERNAL USE ONLY. 3
Core Creative Marketing Design
Self Service
Services Services
Industry templates
Standarized templates for each industry with a Deloitte unified
look & feel that can help you customize your proposal or porfolio,
with the basic standards of the brand guidelines and at the same
time focus on the needs of each industry.
It helps your collaborators generate a faster and a higher quality
deliverable or proposal.
Copyright © 2020 Deloitte Development LLC. All rights reserved – INTERNAL USE ONLY. 4
Core Creative Marketing Design
Self Service
Services Services
Client logo Key client project
Key account history
templates
It contains instructions or advice about how to do design and
Client logo
deliver with a clients look & feel or the most important and useful
Competition information about a key client. For example:
• Key accounts deliverables history
Client logo
• Brand Playbooks
Tips & Tricks • Key account analysis
• Organizational chart
• Competition
• Tips & tricks
Copyright © 2020 Deloitte Development LLC. All rights reserved – INTERNAL USE ONLY. 5
Core Creative Marketing Design
Self Service
Services Services
Key market information
You will have whitepapers and pdf showing the main highlights on
local & worldwide trends, latest information, update on worldwide
news about the key industries market.
The main objective is to help readers guide and understand the big
picture before tackling each proposal, solve a problem, or take
important decisions.
Copyright © 2020 Deloitte Development LLC. All rights reserved – INTERNAL USE ONLY. 6
Core Creative Marketing Design
Self Service
Services Services
Offering templates
In addition to the branded templates we will have templates by
offering, there will also be tools that may be needed on a day-to-
day basis in a proposal setup, such as:
• Sample proposals
TELECOM CLIENTE OPORTUNIDAD ORDEN DE COMPRA CONTRATACIÓN INSTALACIÓN USO • Quals
Curva de satisfacción del cliente
+
Journey de
servicios
autogestionables
-
Se presenta al
cliente la
cotización
• Design resources
y asesor de venta El
Se detectan las La categorización El proceso de acompañamiento
Se detectan La comunicación
Benchmarks
no está bien contratación es da seguridad al
•
necesidades del impedimentos con cliente
cliente segmentada lento para cliente
para instalación genera confianza
empresas
1ª vez viviendo solo | 27 • El usuario ingresa al • El usuario selecciona el • Se desglosa la • Se genera la orden de • En caso de no contar • Le llega al usuario un
Años de edad | sitio web o app para producto que más le cotización de los compra con instalación manual de uso de su
Soltero|Vive en Buenos conocer los servicios convenga servicios requeridos • Le llega un necesaria se agenda nuevo servicio,
Aires| Contrató un
disponibles • El cliente selecciona el comprobante de pago una visita
paquete de Internet más
Se desplaza por él método de pago que al correo
Customer journeys
telefonía para hogar •
•
para conocer todas las más le convenga proporcionado
opciones • Captura de datos • Se informa al usuario
el tiempo de espera
para la activación del
producto
• Personas
Empresa transnacional| 30 • Identificación del • Se registra la • Se genera una • Llenar, revisar y • Una vez que el cliente • Se mantiene un
años en el mercado|3200 cliente oportunidad cotización de servicios Modificar Parámetros acepta se inicia la seguimiento con el
empleados | CDMX| “identificada” de la Oportunidad instalación. cliente para corroborar
• Ejecutivo recibe • Se presenta a cliente
Telefonía fija en oficina y
información • Se califica al cliente y • Se revisa si algún que todo funciona
móvil para empleados
• El ejecutivo hace la se cuantifica producto requiere adecuadamente
clasificación de diseño oportunidad rediseño o factibilidad
• Se procesa • Se agenda visita al técnica
información en cliente • Se hace ajuste sobre
Infographic
interfaz de fraude • Se determina el tipo de oferta comercial
•
oportunidad que
promete el proyecto o
venta estandar
1 | Copyright © 2019 Deloitte Development LLC. All rights reserved.
• Orals
• Guidelines
Copyright © 2020 Deloitte Development LLC. All rights reserved – INTERNAL USE ONLY. 7
Core Creative Marketing Design
Self Service
Services Services
Best practices deck
A comprehensive deck that gathers past successfull proposal
approaches. QRM- ready & best practices decks for your team to
improve the approval process & time frame.
Copyright © 2020 Deloitte Development LLC. All rights reserved – INTERNAL USE ONLY. 8
Core Creative Marketing Design
Self Service
Services Services
Media Library
Deloitte branded high quality audiovisual content like video, audio,
photo, illustration, etc., sorted per topic, and ready to be used on
all your proposals and presentation needs.
Copyright © 2020 Deloitte Development LLC. All rights reserved – INTERNAL USE ONLY. 9
Core Creative Marketing Design
Self Service
Services Services
PCOE Portal
On-line self-service catalogue with all the available materials and
templates, updated and optimized, ready for download, and
always at hand.
Copyright © 2020 Deloitte Development LLC. All rights reserved – INTERNAL USE ONLY. 10Core Creative Marketing Design
Self Service
Services Services
Workshop in a box
Everything you need to develop your workshop, on-site and
remote, with different kinds of audiences and number of
attendees.
Each step, element and material is designed to stimulate creative
thinking and improve processes between the different entities and
teams involved in a project.
Go-to template to start planning your Workshop, from business
requirements, kickoff to decision making sessions, incluiding
activity templates and suggested agendas:
• Design Thinking workshops.
• Innovation workshops.
• Creativity workshops.
Copyright © 2020 Deloitte Development LLC. All rights reserved – INTERNAL USE ONLY. 11Thank you.
Tania Buendía
CoRe Creative Services Lead
Manager PCOE
Contact: tbuendia@deloittemx.com
This publication contains general information only, and none of the member As used in this document, “Deloitte” means Deloitte Consulting LLP, a subsidiary
firms of Deloitte Touche Tohmatsu Limited, its member firms, or their related of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description
entities (collective, the “Deloitte Network”) is, by means of this publication, of the legal structure of Deloitte USA LLP, Deloitte LLP and their respective
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any action that may affect your business, you should consult a qualified the rules and regulations of public accounting.
professional adviser. No entity in the Deloitte Network shall be responsible for
any loss whatsoever sustained by any person who relies on this publication. Copyright © 2017 Deloitte Development LLC.
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