2021 Spring Cooling Kit - AC SUPPLY CO.
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2021 Spring Cooling Kit
Welcome to the 2021
Spring/Summer LG
Cooling Kit!
LG has created this Spring Cooling Kit for our valued
LG PRO Dealer network. Our hope is you will find the
assets make it easier for you to promote your business
and our HVAC products during cooling season.
On the following pages, you’ll find a selection of print,
radio, digital, social and outdoor ads, as well as
instructions on how to use.
Please note that to download the digital files included
you will need access to the LG HVAC Marketing
Resource Center. Each piece is customizable, allowing
you to include your unique business contact
information.
Please take a look inside to view all of the available
assets. There is also information on how to bring this
campaign to life in your local market.
Copyright ©2021 LG Electronics U.S.A., Inc. All Rights Reserved.
How to Access the MRC
First time logging in?
- To access the portal go to lghvac.com/marketing
• You can also find the portal by going to the lghvac.com homepage and clicking LG Marketing
Resource Center on the red sub-navigation menu
- Current LG employees can login using:
• LGE email address and password LGPORTAL
- New LG employees and LG partners please contact jessica.west@lge.com for portal account setup
- Once logged in you can create a new password and a security question and then you will have access
to the portal
Copyright ©2021 LG Electronics U.S.A., Inc. All Rights Reserved.
Print Ad
Instructions:
1. To run this print ad in your local market, simply
download the digital file from LG’s Marketing
Resource Center.
2. Visit the website of the publication(s) you wish
to run your ad.
3. Locate the contact information for advertising
or sales.
4. Once you secure the media, they’ll put you in
touch with their production department, where
they will help you edit the digital file you provide
them, build it to the correct size, and drop your
customized information into the area which
currently has editable information.
5. Suggested placeholder copy: Summer Forecast: Expect a Cool Front Indoors
Logo · CTA offer · Phone/URL Find Your Comfort Zone.
Springtime’s warming up and summer is not far behind. Now’s the time to
start playing it cool with LG’s HVAC systems. Even when temperatures start
to soar, LG’s HVAC systems keep your home consistently cool with inverter Logo here
technology, and give you control in individual rooms.
And with inverter technology, our HVAC systems consume less energy than CTA offer here
Click here to download the ad
Explore LG HVAC systems and let us help you Find Your Comfort Zone. Phone/URL here
Copyright ©2021 LG Electronics U.S.A., Inc. All Rights Reserved.
Copyright ©2021 LG Electronics U.S.A., Inc. All Rights Reserved.
Radio “Coolest Summer Ever”
:60 and :30 versions
:50/:10 Radio “Coolest Summer Ever”: :20/:10 Radio “Coolest Summer Ever”:
MUSIC: Instrumental music, typically played over MUSIC: Dramatic movie music that suddenly
movie end credits. ends, then transitions to slower music over the
MAN: Wow. That was like, the coolest. Movie. Ever. end credits.
WOMAN: I know, right? Our LG HVAC system MAN: Wow. That was like, the coolest. Movie. Ever.
makes watching movies in the summer so WOMAN: I know, right? Our LG HVAC system
comfortable. makes watching movies in the summer so
SFX: Dog barks. comfortable.
MAN: And our dog is like, the coolest. Dog. Ever. VO: Contact your local LG PRO dealer to see how
WOMAN: Seriously. He loves these cool indoor you can lower your electric bill by up to 30% and
temperatures thanks to our LG HVAC system. enjoy consistently cool temperatures. Let us help
Plus, we can control the individual temperature in you find your comfort zone.
any room with the touch of a finger or a simple :10 CONTRACTOR “DONUT”
voice command.
MAN: Whoa... LG HAVC Systems are like— :50/:10 Spot :20/:10 Spot
TOGETHER: The coolest. HVAC systems. Ever.
VO: Summer’s heating up, so now is the time to
see how LG HVAC technology can bring comfort
directly to your home. Contact your local LG PRO
Dealer to see how you can lower your electric bill
by up to 30%, and let us help you find your
comfort zone. Click here to download the radio spots
:10 CONTRACTOR “DONUT”
Instructions:
1. To run one of these radio spots in your market, just download the digital file from LG’s Marketing
Resource Center.
2. Visit the website of your preferred radio station(s), and reach out to the advertising or sales
representative listed.
3. Once you secure your space, the station will put you in touch with their production department.
4. The production department will help you record the :10 informational “donut”.
5. You can include any information about your business that you’d like. Examples of what to include are:
- Name of your business
- A call to action (i.e., “Call today for special rates”)
- Phone number and/or website
Copyright ©2021 LG Electronics U.S.A., Inc. All Rights Reserved.
Informational One-Sheeter
Instructions: Ad Copy:
To print and distribute this informational 1-Sheeter, Summer Forecast: 100% chance of satisfaction
you can simply download the digital file from the LG
Meet the system that’s as powerful as it is efficient.
Marketing Resource Center to your computer, Even when temperatures start to soar, LG’s HVAC
update the information in the lower right hand systems keep your home consistently cool with inverter
corner to include your logo, call to action and technology, giving you control in individual rooms. Get
contact information, and it will be ready to print on ready for summer, and let LG HVAC systems help you
any 8.5” x 11” paper you choose! Find Your Comfort Zone.
LG IS ELEVATING HVAC PERFORMANCE
Enjoy greater performance and peace of mind with
systems that are more:
Summer Forecast: Economic: Receive local and regional rebates up to
100% chance of satisfaction $2500 on certain LG systems, plus save on cooling costs
by up to 30% with ENERGY STAR®-rated models.
systems keep your home consistently cool with inverter technology, giving you control in individual
rooms. Get ready for summer, and let LG HVAC systems help you Find Your Comfort Zone.
Efficient: With inverter technology, our HVAC systems
consume less energy than traditional systems by
LG IS ELEVATING HVAC PERFORMANCE
Enjoy greater performance and peace of mind with systems that are more: efficiently controlling the speed of the compressor.
Connected: Experience the One LG ecosystem smart
device ThinQTM app for seamless integration and greater
ECONOMIC EFFICIENT CONNECTED control in your home of all your LG appliances.
Receive local and regional rebates up With inverter technology, our HVAC Experience the One LG ecosystem
to $2500 on certain LG systems, plus systems consume less energy than smart device ThinQTM app for seamless
save on cooling costs by up to 30% integration and greater control in your
with ENERGY STAR®-rated models. controlling the speed of the compressor. home of all your LG appliances. INVERTER TECHNOLOGY IS THE FUTURE
LG’s Dual Inverter Technology is changing the way you
INVERTER TECHNOLOGY IS THE FUTURE
control your home’s temperature, maximizing comfort
LG’s Dual Inverter Technology is changing the way you control your home’s temperature, maximizing
comfort without compromise.
without compromise.
Innovative: Our systems are built to last. Our exclusive,
industry leading technology gives you an unmatched
INNOVATIVE QUIET WARRANTY
investment in your comfort.
Our systems are built to last. Our
exclusive, industry leading technology
Eliminates the “whoompf” on/off sound
and noise from typical systems by
10 year warranty when installed by
an LG Pro Dealer.1 2
Quiet: Eliminates the “whoompf” on/off sound and noise
gives you an unmatched investment in
your comfort.
slowing down and speeding up without
turning on/off. from typical systems by slowing down and speeding up
without turning on/off.
Call your local contractor today
for pricing and installation.
DEALER
LOGO
DEALER
CTA
DEALER
CONTACT
Warranty: 10 year warranty when installed by an LG Pro
1
Upon expiration of the product’s original manufacturer’s limited warranty period, an extended warranty contract may apply.
2
Dealer.1 2
Call your local contractor today for pricing and
installation. [Placeholder: Dealer logo, CTA, Contact Info]
1
Upon expiration of the product's original manufacturer's limited
warranty period, an extended warranty contract may apply.
Click here to download the one-sheeter 2
An extended limited warranty on parts and compressor for
qualified, registered LG Residential Light Commercial (RLC) Products.
Copyright ©2021 LG Electronics U.S.A., Inc. All Rights Reserved.
Postcard
Standard Size 4.25” x 6”
Instructions: Ad Copy:
To print this postcard, just download the digital file FRONT
HEADLINE: Summer Forecast: Nice and cool indoors
from the LG Marketing Resource Center to your
computer, and update the information inside the BACK
green box on the back to include your logo, call to SUBHEAD: Now is the time to get your LG HVAC system.
action and contact information. You can then either
send it to your own customer list, or go through a COPY:
list broker to buy one for prospects that may be a Temperatures outside are heating up, and that calls for
good fit for a new AC system. Then you can bring it an efficient, quiet system that keeps your home
consistently cool with control in each room. With LG’s
to any local printer to have it printed as a standard breakthrough inverter technology, our systems are more:
4.25” x 6” postcard and mailed out.
Efficient
With inverter technology, our HVAC systems consume
Summer Forecast: less energy than traditional HVAC systems by efficiently
controlling the speed of the compressor.
Nice and cool indoors Quiet
Eliminates the “whoompf” on/off sound and noise from
typical systems by slowing down and speeding up
without turning on/off.
Economic
Saves on cooling costs by up to 30% with ENERGY
STAR®-rated models.
Explore LG HVAC systems and let us help you Find Your
Comfort Zone.
Contact your local contractor today and ask about
Now is the time to get your LG HVAC system.
Temperatures outside are heating up, and that calls for an
rebates, pricing and installation on your next LG system.
cool with control in each room. With LG’s breakthrough
(Dealer Logo, CTA, Contact Info)
inverter technology, our systems are more:
EFFICIENT QUIET ECONOMIC
With inverter Eliminates the Saves on cooling costs
technology, our HVAC “whoompf” on/off by up to 30% with
systems consume less sound and noise from ENERGY STAR®-rated
energy than traditional
HVAC systems by
speed of the compressor.
typical systems by
slowing down and
speeding up without
turning on/off.
models.
Click here to download the postcard
Explore LG HVAC systems and let us
help you Find Your Comfort Zone.
Contact your local contractor today
and ask about rebates, pricing and
installation on your next LG system.
DEALER DEALER DEALER
LOGO CTA CONTACT
Copyright ©2021 LG Electronics U.S.A., Inc. All Rights Reserved.
Outdoor Billboard
Instructions:
1. To run this outdoor billboard in your local market, you can download the editable digital file from the LG
Marketing Resource Center to your computer. The existing file is 14’ x 48’ which is a standard size for
many billboard locations.
2. Many billboard locations have the name and phone number of their ownership listed at the bottom of
the board. If not, there are several major billboard companies which own the majority of outdoor boards
in most markets. Those include: Lamar, Clear Channel Outdoor, Intersection, JCDecaux and Outfront
Media. You can reach out, or use a local ad agency to find out more about the costs and locations
available.
3. Provide them with the digital file, and they can help you customize your business’s information at the
bottom of the board (logo, call to action, website/phone number), make any necessary sizing
adjustments, and show you a proof before it is posted.
Click here to download the ad
Copyright ©2021 LG Electronics U.S.A., Inc. All Rights Reserved.
Facebook Posts
Instructions:
1. To post one of the Facebook promotions, download the digital file from the LG Marketing Resource
Center to your computer.
2. From there, just go to your business’s Facebook page, and begin a post as you normally would. Insert
the image as a photo/image, cut and paste the copy provided into the text section.
3. Be sure to replace the [DEALER LINK] copy with your URL, so that it links directly to your company website!
Summer Forecast: 100% Chance of Satisfaction Summer Forecast: Expect a cool front indoors
Temps are heating up outside, and that calls for an Springtime’s warming up and summer is not far
HVAC system from LG to keep your home consistently behind. But even when temperatures start to soar,
cool with inverter technology. This summer, let LG LG’s HVAC systems keep your home consistently
help you Find Your Comfort Zone. cool with inverter technology, giving you control in
individual rooms.
Save up to 30% on cooling costs with their ENERGY
STAR®-rated models. Get ready for summer and let us help you Find
Your Comfort Zone with LG.
Contact us today for more information, great
rebates, and more! [DEALER LINK] Contact us today! [DEALER LINK]
Click here to download the Facebook posts
Copyright ©2021 LG Electronics U.S.A., Inc. All Rights Reserved.
Digital Ads
Instructions:
1. To run one of the digital ads, download the digital file from the LG Marketing Resource Center to your computer.
2. Contact the sales/advertising team at the website where you’d like the digital ad(s) to run, and they’ll
help you secure the media space.
3. Provide the sales/advertising team with a link to your website, and they will ensure the ad is programmed
so that customers are sent directly to your website when they click the "Learn More" button."
4. If you have Google Analytics on your website you can track the performance of the ads yourself
through your Google Analytics account.
Available sizes are: 300x250 (most common), 160x600, 300x 600, 728x90, 300x50, 300x100, 320x50
HEADLINE: Summer Forecast: Nice & Cool Indoors HEADLINE: Summer Forecast: Expect a cool front
indoors.
COPY: Find Your Comfort Zone with LG HVAC Systems
CTA: (LG Pro Dealer to INSERT INFO HERE) COPY: Find Your Comfort Zone with LG A/C Systems.
[Learn More] (clicks through to LG Pro Dealer Website)
CTA: Contact your local LG Pro Dealer today.
[Learn More] (clicks through to your WEBSITE)
Click here to download the ads
Copyright ©2021 LG Electronics U.S.A., Inc. All Rights Reserved.Thank you!
We appreciate you being part of the LG Pro Dealer network. We hope these assets are useful and time
saving tools to help you promote your business and create more customers.
If you have any questions regarding the assets provided, please reach out to your local LG Rep or
Jessica West at jessica.west@lge.com
Here’s to a successful Spring and Summer HVAC season!
Copyright ©2021 LG Electronics U.S.A., Inc. All Rights Reserved.You can also read
