PARTNERSHIPS 2020 5 FESTIVALS, 35,000 VISITORS, 1 GREAT PARTNERSHIP - London Craft Beer Festival
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PARTNERSHIPS
2020
5 FESTIVALS, 35,000 VISITORS, 1 GREAT PARTNERSHIP
WHO WE ARE AND WHERE WE’VE COME FROM
Our mission is simple; to promote
modern drinking culture through food,
music and cultural collaborations
creating unique experiences to a varied
audience
We are focused on beer discovery,
accompanied by world class music
and food - set us apart and stands as our
calling card today.
Greg Wells - Co-Founder Dan Sylvester - Co-Founder
Greg’s journey into We are Beer began as a Dan’s journey into We are Beer began as co-
director in insight and brand consultancy at founder of Oval Space, the original home of the
Flamingo. Greg led accounts with a number of London Craft Beer Festival, and one of London’s
brands including Guinness, Bulleit Bourbon, foremost cultural and musical venues. Dan’s
adidas and PlayStation. A keen food and drink expertise in building events business’ and working
fan, Greg has always worked in and around the extensively within food and music have allowed us
industry and still consults for food and drink to work with the likes of Hot Chip, Foals, Friendly
start-ups – bringing his expertise in brand, Fires, Craig Charles, Belle and Sebastian along
positioning, and communications strategy to with Restaurants & Chefs like Lyles, Clove club ,
bear, just as he has done with We are Beer. Paloma, Moro, Aisle, Brad Carter, Josh Eggleton,
Mat Orlando and many more.
Daniel Sylvester partners@wearebeer.com 0207 099 4132 to talk it through
2020 EVENTS
7th – 8th – 9th August 12th – 13th June 22nd – 23rd May 10th – 11th July 19th – 21st June
• Year 8 • Year 5 • Year 4 • Year 2 • Year 1
• 15,000 attendees • 5,000 attendees • 5,000 attendees • 2,500 attendees • 3 day camping festival
• 100 breweries • 50 breweries • 50 breweries • 40 breweries • 5,000 attendees
• 10 restaurants & 40 • 6 restaurants & 20 partners • 5 restaurants & 20 partners • 5 restaurants & 20 partners • 50 breweries
partners • Location - Lloyds • Location - The Biscuit • Location - 119, Digbeth • 20 restaurants & 40
• Location - Tobacco Dock Amphitheatre, Harbourside Factory • Twitter: 1k partners
• Trade session for 2,500 • Twitter: 2,181 • Twitter: 1.6k • Facebook: 1.6k • 3 music stages
attendees • Facebook: 4.5k • Facebook: 6k • Craft market
• Instagram: 1.3k
• Twitter: 8.6k • Instagram: 1.6k • Instagram: 1.7k • Family friendly
• Email subscribers: 2.5k+
• Facebook: 19.5k • Email subscribers: 3k+ • Email subscribers: 3k+ • Location - Ragley Hall,
• Instagram: 4k Stratford Upon Avon
• Email subscribers: 12+k
Daniel Sylvester partners@wearebeer.com 0207 099 4132 to talk it through
STATISTICS
Attendance Figures Website Platform Users in 2019
20%
32% Ages
25 - 34
35%
Ages
25 - 44
Ages
68% 35 - 44
104,901
22,500
10,000
16,000
27%
21,879
32,671
37,215
2017 2018 2019 LCBF ECBF BCBF BC
Socials Growth Top Ten Interest amongst Ticket Holders
95%
90% 92%
2018 26.8k
2019 33.1k 70%
65%
2018 3.2k 60%
2019 9.7k
42%
2018 11.8k 38%
35%
30%
2019 13.8k
SUSTAINABLE
2018 11.8k
THEATRE
FITNESS
TRAVEL
LIVING
MUSIC
SPORT
DRINK
FOOD
ARTS
FILM
2019 20.5k
Daniel Sylvester partners@wearebeer.com 0207 099 4132 to talk it through
PARTNERS WE HAVE WORKED WITH
Over the years we have worked with some fantastic brands...
Daniel Sylvester partners@wearebeer.com 0207 099 4132 to talk it through
OUR MEDIA COVERAGE & REACH Daniel Sylvester partners@wearebeer.com 0207 099 4132 to talk it through
TRADE & PR
‘We understand how important trade is in order to grow a business, we
aren’t just a consumer festival.’
• We are beer has an historical trade database of 12,450
• A total of 756 different companies were registered through the Trade
Accreditation site in 2019
• Direct marketing communiques that were successfully received totalled 71,978
• 5,697 buyers, operators, brewers, outlet managers, marketing & head office
personnel
• 13,200 Propel readers
• 1,448 outlets in London – Manager & Free Trade
We had over 2,500 attend the trade session in 2019
‘The big cross section of consumers that you do see here are harder to reach on
social, this is for me a really raw and natural approach to selling the product’
Robbie, Chapel Down
Daniel Sylvester partners@wearebeer.com 0207 099 4132 to talk it through
TRADE ATTENDEES 2019 Root + Bone British Beer and Pub Assoc Fandom Matthew Clarke Revetas The Little Wine Shop & Social 48 West Ltd Broufox Farmer’s Boy PH MDB Sainsbury’s The Night Swift 7000 Jars of Beer Brunning and Price Frontier Pubs Meron Salthouse Bottles The Ninth Ward 8000 Vintages Limited Budweiser Budvar Brewery Harvey Nichols Miss Seven Seasons The Northcote Arms A Spirou Ltd Bullfinch Brewery & Taproom Hawksmoor Mitchell’s & Butler’s Shepherd Neame The Old Fountain A&O CAMRA Hawthorn Leisure Molson coors SIBA The Pickerel Pub Abc Kitchen Caps and Taps Head Bottles Morgenrot Soffles The Prince N22 Ltd AleHunters Ltd Captain Barrel Heathwick Ltd Morrisons Soho House Group The Rose & Crown Tooting All Bar One Cara Technology Hilton Worldwide Morrow Brothers Solvay Society The Rusty Bucket Pub All Hail Ale Carouse London Ltd Hix & Buck Ltd Mother Kelly’s Sopexa The Stoneworks Bar And Union Celebrator Beer News (US) Hog Technical Services MOTIM Sourced Market The Swimming Pig Antic Beer Paper (US) Hop Burns & Black Muntons Spitalfields Pubs Company Them That Can Antuerpia Cervecería Rural Hop Swap London Naifs Food Ltd SSV Limited Timothy Taylor & Co Aramark Cervejaria Noi Hopmaster II NALSAN Business LTD Stir Tofs Events Ltd Asda Charles Faram House of Beers Narnia Pub Ltd Stir Cambridge Ltd Tonkotsu Barworks Cheval Capital iCraftB NZ Beer Collective Stonegate Pub Company Topshelf Asia Beef & Brew Cityglen Pub Co Imbiba Ninth ward london Strongroom Bar Trickle Beers Beer + Burger Clapton Craft Indiebeer No heroes Sunset Hospitality Trilogy Beverage Brands Beer Baron Ltd. Climpson & Sons Ireland Craft Beverages Noi cervejaria Sweet Chick True Craft Beer Hawk Ltd Close Brothers Rentals IWTTW Oakman Inns & Restaurants Swig Wines Tubbs Pubb Ltd Beer Junction Ltd Co-op James Clay Oasthouse Engineering Swig Wines Ltd Tübinger Craft Beer Beer merchants tap Craft Beer Coin Jeffersons brewery Oddbins Tap East Turpin Brewery Beer No Evil Limited Craft beer London app John Lewis Partnership Odysea Ltd Taphandles Twickenham Green Taverns Beerfly Crafty’s Beer Shop Jolly Good Beer Old Spot Pub company Tesco UBREW Beers n Beans Crisp Maltings Junkyard Nottingham ltd One-Solution Consultancy The Beerblefish Brewing Co Urban Ground Bill’s Crown & Anchor KAM Media Page & Saldana Ltd The Bohemia Urban Leisure Group Bloodandsand Ltd Darling KD22 consulting Ltd Pageant Media The Cheese Bar Vagabond Wines Waterloo Tap Dayla Ltd Kill The Cat Park Fever The Craft Beer Shop Ltd VandeStreek bier Bodean’s BBQ De Bierlijn Rotterdam BV Ladywell Tavern Penelope’s Portmanteau The Duke of Sussex Vinmonopolet Bodega Bay Dead Crafty Beer Company Les Caves De Pyrene Pennyhill Park The Duke’s Head Ltd Wadworth & Co Ltd Bone Daddies DeskBeers Leytonstone Mini Market Peppermint Bars & Events The Edition Hotel Group Waitrose Boutique Wines Online Direct Wines Ltd LHRCB Pernod Ricard The Firkin Shed Watneys Beer Company Bowimi Elekron Ventures Lidl Pig’s Ears Beer Ltd The George Inn We Brought Beer Ltd Brands Direct Elevate London Beer Consulting Pizza Hut The Hercules Weino BIB Brasserie de Brunehaut Elevate Retail Solutions Ltd London City Runners Princess Alexandra The HG Wells Windmill Taverns Ltd Brew Republic UK Enotria & Coe Longflint drinks ltd Pubs of Distinction The Hop Locker Woods Whur BrewBroker EOS Consulting Lowlander grand cafe Real Food Markets Ltd The Hop Locker Ltd World Beers Ltd Brewers Association Euroboozer Ltd Majestic Wines Red Squirrel Wine The Hope WOTR Ltd Brewery Market Ltd Evenodds ltd Malvern Inns RedFarm The Hopmaster Yakima Chief Hops Brewfellas Ltd Factotum Partners Mathbrew Reverence The Joiners Arms Young’s Daniel Sylvester partners@wearebeer.com 0207 099 4132 to talk it through
GET IN TOUCH
We’re now already engaged with numerous partners
for 2020, and taking enquiries for new opportunities.
If you’d like to speak to us about getting involved,
what we can offer and pricing, then please contact.
Daniel Sylvester
partners@wearebeer.com
0207 099 4132 to talk it through
5 FESTIVALS, 35,000 VISITORS, 1 GREAT PARTNERSHIP
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