Owners news - Volume 39 Issue 3 2019 - KOA Owners Association
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Owners
News
OFFICIAL PUBLICATION OF THE KAMPGROUND OWNERS ASSOCIATION, INC.
Volume 39
Issue 3
July, August, September
2019
• Contents •
President’s Message........................................... 3
2019 OA Board.................................................... 4
2019 OA Committee Chair and Members........... 7
New Owners Association Website....................... 8
2019 State/Provincial Presidents........................ 9
OA Associate Members.................................... 10
Official Meeting Notice...................................... 12
KOA Owner’s Association 2019
Meeting Schedule............................................. 13
Proxy Form........................................................ 14
We are Family Award Criteria............................ 15
Workcamper of the Year Award Criteria............ 16
OA Sponsors..................................................... 17
Sponsorship Opportunities................................ 18
“The Times They Are A Changin’”...................... 20
2019 Resolution Responses............................. 24
Disaster Relief................................................... 30
Analyzing Analytics............................................ 32
www.koaowners.org
www.koaowners.org 1
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President’s Message
Newsletter Issue 3, 2019 | September 2019
Well the days are getting experience even more worthwhile for everyone.
shorter and a little bit cooler If you have not already signed up for the Georgia
as we transition out of Queen boat trip please use this link www.
Summer and into Fall. It has koacares.com. It will be a great evening withgood
been a great Summer for times, southern style food, refreshments and
the system and a busy one music.Profits from the event will be split between
for your association. Our Disaster Relief Fund and KOA Care Camps.
Here are some of the things All of our committees have been busy this
we have been working on. We have been very Summer. Look for an update from them later in
lucky to establish a great working relationship this publication. The committee chairs will also
with Southeast Publications to help us develop be available at convention to give you an update
a new owner’s website for a small investment and talk about future plans. Of course, we are
on our part. always looking for new members to jump on
board.
The main page will show every KOA and
a potential customer will be able to click on I had the privilege to attend the Franchise
any particular one and be taken to that KOA’s Advisory Committee Meeting in Billings in July
registration information page. All of the other and what a stimulating time it was. Planning
pages will be member’s only material. for the future of the system in an open forum
with KOA Inc. staff was exhilarating. While most
Each member will have the opportunity to discussionwas geared to 2021 and beyond,
populate their own page with any information look for some new things to be announced at
they choose – such as a second email convention.No, I am not going to let the cat out
address, cell phone number, photos, etc. of the bag just yet.
This information will only be available to
other MEMBERS; the public will not be able We have had very good response to our
to see this information. It will be much more Facebook request for nominations for our two
interactive than our old site. This site will be awards “We are Family” and “WorkKamper
great networking tool for owners to connect on of the Year” but there is still time for more.
a more personal level with other owners. The winners will be announced at the Annual
General Meeting.
Other features will include the opportunity for
members to advertise (free) for WorkKampers, Also included in this publication are KOA Inc’s
employees or any other “items” they may want responses to your resolutions put forward at
to list. the last General Meeting in Fort Worth. Feel
free to contact myself or any board member if
The sponsors and associate members will also you want further clarification. Remember that
July, August, September
be more prominent,enabling us to attract more any new resolutions must be approved by your
of these members than ever before. Look for area association before being presented at the
an email with the site access info. If you don’t Annual General Meeting.
have it by the time you read this contact the
Birmingham Office at info@koaowners.org. See you in Savannah,
Next, we have been busy preparing for Richard Marcoux
convention where we are looking to incorporate President, KOA Owners Association
the feedback from our survey to make the
www.koaowners.org 3
Volume 39, Issue 3
KOA OWNERS ASSOCIATION
Area 1
TENNESSEE, NORTH CAROLINA, SOUTH CAROLINA, ALABAMA, GEORGIA, FLORIDA, KENTUCKY, VIRGINIA,
WEST VIRGINIA
GREG BATTS, PAST PRESIDENT STACEY ASHWOOD
Kentucky Lakes/Prizer Point KOA Enfield/Rocky Mount KOA
1777 Prizer Point Road 101 Bell Acres
Cadiz, KY 42211 Enfield, NC 27823
(270) 522-3762 (252) 445-5925
prizerpoint@prizerpoint.com rockymtkoa@gmail.com
Area 2
OHIO, DELAWARE, NEW JERSEY, NEW YORK, PENNSYLVANIA, MAINE, VERMONT, MASSACHUSETTS,
NEW HAMPSHIRE, MARYLAND, CONNECTICUT, RHODE ISLAND
TIMOTHY CARTMELL, VICE PRESIDENT CHERYL ARNOLD
Honesdale Pocono KOA Thompson/Grand River Valley KOA
50 Countryside Lane 6445 Thompson Road
Honesdale, PA 18431 Thompson, OH 44086
(570) 253-0424 (440) 298-1311
honesdale@koa.com info@grandrivervalleykoa.com
Area 3
MICHIGAN, ILLINOIS, INDIANA, NORTH DAKOTA, SOUTH DAKOTA, NEBRASKA, MINNESOTA, WISCONSIN, IOWA
LIBBY DEROSA LYDIA FODOR
Covert/South Haven KOA Ludington East KOA
39397 M140 Highway 11713 W. 40th Street
Covert, MI 49043 Branch, MI 49402
(269) 764-0818 (231) 480-0303
camp@southhavenkoa.com info@peremarquettecampground.com
Area 4
LOUISIANA, MISSISSIPPI, KANSAS, MISSOURI, OKLAHOMA, TEXAS, ARKANSAS
JOHN T. BAKER DIANE KING, SECRETARY
Austin East KOA Springfield/Route 66 KOA
6029 Blue Bluff Road 5775 West Farm Road 140
Austin, TX 78724 Springfield, MO 65802
(512) 422-6356 (417) 831-3645
johntbaker2@gmail.com diane@route66koa.com
4 Owners News
BOARD OF DIRECTORS 2019
Area 5
ALASKA, WASHINGTON, OREGON, IDAHO, MONTANA, WYOMING
OSCAR CARRANZA HOMER STAVES
Twin Falls/Jerome KOA Whitefish/Kalispell KOA
441 S. Liberty Lane 3191 Parkhill
Jerome, ID 83338 Billings, MT 59102
(208) 324-4169 (406) 656-7086
oscar@twinfallskoa.com hstaves@stavesconsulting.com
Area 6
HAWAII, CALIFORNIA, NEVADA, UTAH, COLORADO, ARIZONA, NEW MEXICO
MIKE BELL CRAIG SISCO, TREASURER
San Diego Metro KOA Fort Collins/Lakeside KOA
111 North 2nd Avenue 1910 Lakeside Resort Lane
Chula Vista, CA 91910 Fort Collins, CO 80524
(619) 427-3601 (970) 484-9880
mikebell@sandiegokoa.com info@fclakesidecg.com
Area 7
CENTRAL AND EASTERN CANADA (ONTARIO, QUEBEC, NOVA SCOTIA, NEW BRUNSWICK, PRINCE EDWARD
ISLAND, NEWFOUNDLAND)
MATT STOVOLD RICHARD MARCOUX, PRESIDENT
Toronto N/Cookstown KOA 1000 Islands/Mallorytown KOA
139 Reive Boulevard 1477 County Road 2
Cookstown, ON L0L 1L0 Mallorytown, ON K0E 1R0
(705) 498-2267 (613) 923-5339
mstovold@rogers.com rkmarcoux@gmail.com
Area 8 KOA Inc. Liaison Executive Director
WESTERN CANADA (MANITOBA, BRITISH DARIN USELMAN WILLIAM RANIERI
COLUMBIA, SASKATCHEWAN, ALBERTA)
PO Box 30558 3416 Primm Lane
July, August, September
SANDRA VAN STEIJN Billings, MT 59114 Birmingham, AL 35216
Cranbrook/St. Eugene KOA (800) 548-7104 (800) 678-9976
7777 Mission Road duselman@koa.net (888) 461-2062 CANADA
Cranbrook, BC V1C 7E5 (205) 823-2760 Fax
(250) 420-2009 bill@koaowners.org
svansteijn@hotmail.com info@koaowners.org
www.koaowners.org 5
2019 BOARD OF DIRECTORS
Volume 39, Issue 3
It’s who you know AND what you know!
Our knowledge is key to your
good business decisions.
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6 Owners News
2019 OA COMMITTEE CHAIRS AND MEMBERS
Accommodations Committee – Membership - This group will work to
this committee will focus on standards, quality increase the membership in the International
of deluxe cabins and shipping. Kampground Owners Association as well as
Chair Libby DeRosa, camp@southhavenkoa.com work with the state, provincial and regional
Co-Chair Homer Staves, hstaves@stavesconsulting.com groups to improve and strengthen their
membership and activities.
Communications Committee - this committee Chair - Craig Sisco, info@fclakesidecg.com
works on better communications to all Co-Chair – Matt Stovold, mstovold@rogers.com
franchisees through the newsletter as well as Co-Chair - Stacey Ashwood, rockymtkoa@gmail.com
emails and an E-Newsletter. They also have Co-Chair - John T. Baker, johntbaker2@gmail.com
responsibility for working to improve the KOA
WorkKamper Program. Merchandising Committee – This committee
Chair - Diane King, diane@route66koa.com will work with KOA regarding retail sales, logo/
Co-Chair - Matt Stovold, mstovold@rogers.com merchandising, group supplier specials by
Co-Chair - Oscar Carranza, oscar@twinfallskoa.com making deals with companies to get better
pricing – group pricing for KOAs for linens,
Convention - This committee is working closely camp supplies, etc. from KOAs approved list.
with the KOA Inc. staff to plan next year’s Chair - Cheryl Arnold, info@grandrivervalleykoa.com
convention, not only for our own OA meetings Co-Chair, Sandra Van Steijns, vansteijn@hotmail.com
but also on content. The OA is trying to help
develop several workshops that will feature Quality Assurance- Rather than waiting for
other franchisees as panel members. KOA staff to tell us what they plan to change in
Chair - Lydia Fodor, next year’s standards, this committee will work
info@peremarquettecampground.com during the year to review the present standards
Co-Chair - Mike Bell, San Diego Metro KOA, and make recommendations on how to improve
mikebell@sandiegokoa.com them and the system prior the 2019 convention.
Chair - Tim Cartmell, honesdale@koa.com
Co-Chair - Greg Batts. prizerpoint@prizerpoint.com
July, August, September
www.koaowners.org 7
THE NEW OWNERS ASSOCIATION WEBSITE IS
Volume 39, Issue 3
NOW OPEN
As you read in our President’s
message our new website is
now if full operation. You
should have received a message
from us containing your login
information. Once you sign in
you can change your username
and password to you own
preference.
Richard Marcoux has listed some
of the new features of the website
which will make it an even
greater benefit to membership.
There will be a public option for
potential campers. They will be
able to confirm a registration at your campground directly to you from our new website. All of the other
pages will be member’s only material. The new site will be much more interactive and will help to enhance
communications with other KOA’s in the system.
Please note that after July of 2020 this feature will only be available to members who are current in their dues
payment.
If you are having any problems setting up your log in information please contact us at the OA office, and
Maureen or Bill will be able to help you set up your log in information.
https://thelovelyloo.com/
8 Owners News
2019 State & Provincial Presidents
If you have any news from your state that you would like to share with other members please send to info@koaowners.org
CALIFORNIA/NEVADA SOUTH CAROLINA
Kevin Fallon Bill Olendorf
Crescent City/Redwoods KOA Point South KOA
sixriversred@icloud.com pskoa@hargray.com
COLORADO SOUTH DAKOTA
Jason Messer Tony Callahan
Royal Gorge KOA Kennebec KOA
royalgorgekoa@aol.com camp@kennebeckoa.com
HEARTLAND – AR, OK, KS, MO TENNESSEE/KENTUCKY
Lynn Barrett Brian Kacvinsky
Hot Springs National Park KOA Lookout Mountain/Chattanooga W KOA
heartlandoa@yahoo.com camp@lookoutmountainkoa.com
ILLINOIS TEXAS
John Downing John T. Baker
Rock Island KOA Austin East KOA
john@rockislandkoa.com johntbaker2@gmail.com
MICHIGAN UTAH/IDAHO
Cathleen Kuebler Dave Cooper
Traverse City KOA Panguitch KOA
info@traversecitykoa.com dacooper25@msn.com
MINNESOTA VIRGINIA
Carissa Vannoy Ashley Martin
Bemidji KOA Charlottesville KOA
kamp@bemidjikoa.com charlottesville@koa.com
MONTANA/WYOMING WASHINGTON
Kevin Oster Iris Shupe Danielle Akey
Miles City KOA Bay Center/Willapa Bay KOA Leavenworth KOA
milescitykoa@gmail.com ishupe9@gmail.com dakey@racpack.com
NEW YORK WISCONSIN
Anita Perry Jeff Irwin
Chautauqua Lake KOA Madison KOA
camping@chautauqualakekoa.com madison@koa.com
OHIO EASTERN CANADA
Lori Hotstetter Patrick Wagner
Logan/Hocking Hills KOA 1000 Islands/Kingston KOA
camp@hockinghillskoa.com kingstonkoa.owner@hotmail.com
July, August, September
OREGON
Michael Greig
Corvallis/Albany KOA
alcokoa@pacifier.com
www.koaowners.org 9
2019 KOA Owners Association
Volume 39, Issue 3
Associate Members
Call them first!
THE FOLLOWING ARE ASSOCIATE MEMBERS OF THE KOA OWNERS ASSOCIATION. PLEASE REMEMBER THAT THESE
VENDORS PAY DUES TO SUPPORT THE OWNERS ASSOCIATION:
AGS Guest Guides products at great prices. Enjoy factory Jamestown Advanced Corporation
Michael Moore direct, best value pricing all year long. Shari Hallenbeck
PO Box 1149 We test everything we sell on our 2855 Girts Road
Crowley, TX 76036 family owned KOA campground. Our Jamestown, NY 14701
817-426-9395 handpicked products provide higher 800-452-0639
michael@texasadvertising.net quality materials and great comfort levels shallenbeck@jamestownadvanced.com
http://www.ags-txad.com for your guests. We see the real world http://www.jamestownadvanced.com
AGS, owned by Texas Advertising, Inc. conditions that affect them on a daily Jamestown Advanced Products is
(TXAD), offers high quality marketing ser- basis and pass that experience to you. a manufacturer of commercial site
vices to the RV Park and Campground You can be confident that anything we amenities for campgrounds, parks and
sector, specifically guest directories and sell stands up to the demands of your recreational areas. Product line consists
website design to marketing consulting. business and heightens the customer of RV power outlets, campfire rings,
experience. A great experience keeps grills, dog park equipment, picnic tables
Chadwick Manufacturing Ltd. campers returning, giving great reviews, and more!
Allen Smith and generating profits.
PO Box 85 Leavitt Recreation & Hospitality
Chadwick, IL 61014 Independence Bank - Insurance – PLATINUM SPONSOR
800-732-5602 PLATINUM SPONSOR Chris Hipple
sales@chadwickmfg.com Debbie Callahan 942 14th Street
http://www.chadwickmfg.com PO Box 2900 Sturgis, SD 57785
Chadwick Manufacturing has been a Havre, MT 59501 800-525-2060
leading manufacturer of high quality 406-265-1241 lrh@leavitt.com
picnic table frames, park benches, grills, deborahh@ibyourbank.com http://www.lrhinsurance.com
and fire rings to parks and camp- http://www.ibyourbank.com We specialize in package and workers
grounds for over fifty years. Independence Bank is a premier lender compensations for KOAs
for campground purchases, refinances,
Commercial Recreation Specialists cabin/lodges financing and improve- Metzler Forest Products, LLC
Jessi Kerlin ment loans. Randy Hettinger
807 Liberty Drive 216 Timber Lane
Suite 101 Insider Perks Reedsville, PA 17084
Verona, WI 53593 Brian Searl 717-667-2924
877-896-8442 3059 Melville Loop rhettinger@mfp.bz
jessi@crs4rec.com The Villages, FL 32162 http://www.mfp.bz
http://www.crs4rec.com 888-407-5787 Land clearing, timber harvesting, fire-
CRS provides proven recreation brian@insiderperks.com wood producer, wholesale mulch sales.
solutions including Inflatables for the http://www.insiderperks.com
Waterfront or Pool, Miniature Golf, Insider Perks offers professional pho- Peak Industries, Inc., dba Conestoga
Playgrounds, Shade Structures, Cus- tos of your campground, initial setup Log Cabins & Homes
tom Docks, Pedal Carts, Pedal Boats, of Facebook page, Twitter profile, Dolly Price
Kayaks and much more. Google+, TripAdvisor/Yelp, YouTube 246 N. Lincoln Avenue
Channel, Bing/Apple Maps listing, Yext Lebanon, PA 17046
Great American Direct – listing and film one video of your camp- 800-914-4606
SILVER SPONSOR ground for YouTube. Monthly marketing dprice@conestogalogcabins.com
Donna Fout includes managing all pages, insights, http://www.conestogalogcabins.com
4000 Newman Road statistics, respond to questions, prob- Conestoga is the largest supplier of log
Williamsburg, VA 23188 lems, concerns, etc. as well as create cabin kits to the camping and resort
757-229-0567 and manage campaigns and special industries in the US and have earned
shop@greatamericandirect.com offers to boost camper nights. the hard-won trust and respect of camp-
http://greatamericandirect.com ground owners and resort purchasing
Great American Direct provides the Interstate RV Sales, Inc. and property managers. Conestoga
Outdoor Hospitality Industry with plush Barry Stern Log Cabins has provided cabins, bath-
and wipe down mattresses, sofa beds, 2660 North US Highway 1 houses, bunkhouses and commercial
futons, composite plastic furniture, and Fort Pierce, FL 34946 buildings for KOA for over 15 years,
umbrellas at factory direct pricing. We 561-704-2121 with over 3,000 cabins sold. We now of-
partner with leaders in the mattress bestern@att.net fer Timberframe cabins along with many
and furniture industries to ensure we RV sales, parts, service, storage and other floor plans that are suited for just
offer durable, stylish, and comfortable consignments about every need. One campground
10 Owners Newshas said, “these cabins rent between Private Cable Systems of Michigan Inc. The Lovely Loo Restroom and
95 and 120 times per year, and there Amanda Vandam Shower Trailers
is often a waiting list. In our first year 757 W. Giles Road Bo Strange
renting these cabins, our return on in- Muskegon, MI 49445 3540 US 1 South
vestment was 40%-50%. We cover the 231-744-8876 Saint Augustine, FL 32086
cost of our cabins in less than 3 years. amanda@pvtcable.com 904-315-7027
bo@thelovelyloo.com
Conestoga Log Cabins have dramati- mandylouise123@hotmail.com
http://thelovelyloo.com
cally increased our customer base. That http://pvtcable.com We provide a wide variety of portable
in turn has increased our ancillary Private cable operator restroom & shower trailers nationwide.
revenues dramatically. When it comes We also offer wheelchair accessible
to return on investment, you can’t go Southeast Publications – shower & restroom trailers.
wrong with Conestoga Log Cabins.” PLATINUM SPONSOR
Brian McGuinn The Naked Bee
Phelps Honey Wagon, Inc. 7676-B Peters Road Brie Houser
Jaylene Shannon Plantation, FL 33324 PO Box 2080
158 Whiskey Spring Road 800-832-3292 Delray Beach, FL 33483
Dillsburg, PA 17019 contactus@southeastpublications.com 888-871-1811
800-463-3707 http://www.southeastpublications.com mtaylor@nakedbee.bz
info@phelpshoneywagon.com Southeast Publications is the largest http://nakedbee.bz/
Personal care items, i.e., lotions, lip
http://www.phelpshoneywagon.com provider of Guest Guide Services to
balms, soaps, haircare, etc.
Since 1970 our product line offers KOA Franchisees. We also promote
RV parks and campgrounds the most KOA owner’s properties through a Utility Supply Group –
efficient and economical method of robust digital marketing platform that SILVER SPONSOR
providing full hookups to all sites. reaches an audience outside of the Wade Elliott
already robust KOA digital media. 26519 Bond Road NE
Philadelphia Insurance Companies - Southeast Publications’ Guest Guide Kingston, WA 98346-8476
PLATINUM SPONSOR services also includes free Site Map and 800-800-2811
Krystal Allen Area Map banner displays. Laminates wade@go-usg.com
One Bala Plaza are provided for the front desk as well. http://www.go-usg.com
Suite 100 These services are FREE. All South- National provider of RV pedestals and
Bala Cynwyd, PA 19004 east Publications are bonded and in- boxes. Electric meters, wire and distri-
800-873-4552 sured for your protection and Insurance bution load centers are also available.
phlysale@phlyins.com USG sells the Xlerator hand dryer in
Certificates are available upon request.
KOA yellow. The Xlerator not only dries
http://www.phylins.com
your hands, but will save you about
Philadelphia Insurance Companies TengoInternet, Inc. – 90% over paper towels a year.
designs, markets and underwrites SILVER SPONSOR
stand-alone Campground and RV park Kimberly Chung Wilcor International
operators, incorporating value-added 3300 North I-35 Amanda Motto
coverages and services. PHLY is rated Suite 600 Amanda Motto
A+ by A.M. Best Company. Austin, TX 78705 161 Drive In Road
512-469-7660 Frankfort, NY 13340
Prairie Kraft Specialties, LLC – kchung@tengointernet.com 800-346-2345
PLATINUM SPONSOR http://www.tengointernet.com sales2@wilcor.net
Bethany Benedict/Loren Smith We build reliable and proactive WiFi http://www.wilcor.net
1500 51st Street South Solutions. Each WiFi solution is custom Wilcor International is the #1 supplier to
Great Falls, MT 59405 the vacation industry with the largest vari-
tailored to fit your needs. We provide
ety from one source. We proudly research
877-727-3192 enterprise level equipment from the and develop new and innovative products
bethany@pkscabins.com best wireless manufacturers in the to help make your business prosper.
http://www.pkscabins.com world. We are there for you when you
Since 1980, Prairie Kraft Specialties need us most, 24/7/365. Our dedicated Your Electrical Solutions
has built a tradition of excellence in log Network Operations Center (NOC) Maggie Linnell
specialty products through our com- monitors your WiFi network proac- 2737 Browning Drive
July, August, September
mitment to quality, technology and tively to ensure a remarkable customer Lake Orion, MI 48360
craftsmanship. As an approved supplier experience. Turn WiFi into a revenue- 855-644-2400
of the KOA Kampgrounds throughout generating asset for your business. By maggie@yourelectricalsolutions.net
the United States, Canada, Japan and implementing tiered service levels that http://www.yourelectricalsolutions.net
Mexico, we bring a wealth of experience can be both “free-to-use” or “pay-to- Your Electrical Solutions is a master
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We welcome your inquiries and we will
be glad to furnish references
www.koaowners.org 11Volume 39, Issue 3
October 1, 2019
OFFICIAL NOTICE
In accordance with Article IV, Section 4, of the By-Laws of the KOA Owners Association,
notice is hereby given that the Annual Meeting of the Association will be held on Tuesday
November 12, 2019 starting at 3:45 pm in Savannah, Georgia. Such Association business as
may be appropriate will be discussed and acted upon.
For those who may not attend the Annual Meeting, an Official Proxy in accordance with
Article III, Section 3 of the By-Laws is included with this letter to the entire membership.
Please submit your proxy to the Association office by October 31, 2019 if you will be
unable to attend the meeting.
KAMPGROUND OWNERS ASSOCIATION
William Ranieri, Executive Director
Please check meeting room location at the annual convention.
Refreshments will be available
12 Owners NewsKOA OWNER’S ASSOCIATION
2019 MEETING SCHEDULE
Sunday, November 10, 2019
8:30am – 5:00pm – OA First Board Meeting
Jasper Board Room
Monday, November 11, 2019
8:00am – 4:00pm – OA Registration
4:45pm – 5:45pm – All OA Area Meetings
Various Meeting Rooms – See Convention Program
7:00pm – 9:30 pm – OA/CC/DR Event – Georgia Queen Riverboat Cruise
Boarding begins at 6:00pm from the Westin Hotel
Tuesday, November 12, 2019
8:00am – 3:30pm – OA Registration
3:45pm – 4:45pm – OA Annual Meeting
Meeting Room: See Convention Program
4:45pm – 5:45pm – OA New/ Old Board Meeting
Meeting Room: See Convention Program
5:45pm – 6:30pm – DR Board Meeting
Meeting Room: See Convention Program
6:00pm – 8:30pm – KOA Expo Preview
Wednesday, November 13, 2019
July, August, September
8:00am – 4:00pm – KOA Expo
6:00 pm –10:00 pm – Final Night Celebration & Care Camps Auction
Be sure to check the final program for any changes in the schedule
and for meeting room locations
www.koaowners.org 13Volume 39, Issue 3
KOA OWNERS ASSOCIATION PROXY FOR 2019 ANNUAL MEETING
Know all persons by these presents that the undersigned, a member in good standing of the Kampground Owners
Association, Inc. hereby appoints:
(full name) as his/her proxy, to represent the undersigned at the Area meetings on Monday, November 11, 2019
between 4:45 pm and 5:45pm; and at the Annual Meeting of the members of the corporation to be held on Tuesday,
November 12, 2019 at approximately 3:30pm in Savannah, Georgia or at any adjournment thereof and to vote for
the undersigned on any and all matters that may come before the meetings.
Member name:_______________________________________________________________________
Franchise #:__________________________________________________________________________
Campground name:____________________________________________________________________
Signature:___________________________________________________________________________
Date:_______________________________________________________________________________
Instructions to proxy:__________________________________________________________________
NOTE: Proxies should be in the possession of the Secretary of the Kampground Owners Association no later than
8:00 a.m. on October 31, 2019 according to the by-laws. Accordingly, proxies should be mailed to:
Kampground Owners Association
3416 Primm Lane
Birmingham, AL 35216
Please check for meeting room locations at the Convention
14 Owners News2019 We Are Family
Award Nominations
The KOA Owners Association is looking to receive nominations for this year’s recipient
of the “We Are Family Award” which will be presented at the KOA Annual Convention
in Savannah, Georgia. Please submit your nominations to the OA office no later than
October 4, 2019. You can email: info@koaowners.org or fax: 205-823-2760.
The nominees should be a match for one or all of the following criteria and it is not
limited to the KOA Owners Association membership.
The KOA Owners Association family member(s) who help other family members
beyond the call of duty as well as/or to those who consistently show special qualities
that contribute to the whole KOA system.
The KOA Owners Association created and first presented this award at the
convention in November 2000; at which time there were three recipients:
1) Judy Whiting
2) Pat Hittmeier
3) Carol & Walt Preble
The following years were limited to one outstanding KOA family
member/contributor:
2001 – Jim & Jane Rose
2002 – Mike & Rowena Bell
2003 – Marv & Carol Linde
2004 – Loren Smith
2005 – no submissions
2006 – Jim & Audrey Eberhart
2007 – Jim Finch
2008 – Jerry & Barbara Dale
2009 – Mike & Kristi Kuper
2010 – Garry & Vicki Cole
2011 – Bill & Georgette Jones
2012 – Shirley & Howard Stein
2013 – Amy & Tony Raposo
2014 – The Cutler Family
2015 – Kyle & Tammy Boltz
2016 – Gary Willis
2017 – Jerry Dale
2018 – Kaaren Fox & Kate Kemker
If you would like to nominate someone,
July, August, September
please contact the Owners Association by
October 11, 2019 and please include the
specific reason(s) you are nominating
them for this award.
www.koaowners.org 15Volume 39, Issue 3
Criteria for
Work Kamper of the Year Award
We are pleased to announce the criteria for the KOA WorkKamper of the Year Award. This award will
be presented at the KOA Convention in Savannah in November 2019.
Criteria
1. The WorkKamper nominee must have an active membership in the KOA WorkKamper Program.
Their resume may be inactive only if currently working at a KOA Kampground. Also must allow
for WorkKampers that are not full-timers, but work only in the summer months.
2. Demonstrate loyalty to the KOA Organization by choice of campgrounds to work at.
3. Demonstrate outstanding customer skills per the “Making It Great” Program. The WorkKamper
nominee is an employee who goes above and beyond on the campground, is a team player and
gets along well with peers. The WorkKamper demonstrates positive energy and attitude proving
to be an asset to the campground atmosphere.
4. Implements the KOA WorkKamper Code of Conduct as developed at the WorkKamper
University.
WorkKamper Award Questions that can be considered by person(s) nominating:
1. How long had the WorkKamper worked for you and your campground?
2. What do you feel is their greatest customer skill?
3. At check-in, are they friendly and helpful to the camper/do they escort the camper to their site
and ensure that everything is ok?
4. Are they alert to the needs of the campers and respond quickly?
5. When they are working with their peers, do they maintain a friendly and helpful attitude?
6. Do they offer assistance to a co-worker when they see the need?
7. Do they show good work ethic?
a. Check in on time
b. Complete the assigned task in a timely manner
c. Work well independently as well as in a group
d. Exhibits a cheerful attitude always
e. Responds appropriately to an emergency
8. How well do they implement the “KOA WorkKamper Code of Conduct?”
9. How well do they deal with difficult campers?
List an instance:
10. What instance really made this WorkKamper(s) stand out?
11. Why do you feel this WorkKamper deserves this award?
12. Have your campers complimented this WorkKamper to you personally or in writing?
The award winner will receive $500 from the OA to cover some of the cost to attend the convention as
well as a t-shirt to the winners, a $100 gift card for travel expenses (this can either go to them or to the
campground if they are paying their way) and two registrations into the Convention (courtesy of KOA).
Nominations should be sent to the KOA Owners Association Business Office, 3416 Primm Lane,
Birmingham, AL 35216 or email to info@koaowners.org by October 11, 2019
16 Owners NewsTHANK YOU to OA’s Sponsors!
PLATINUM SPONSORS
Dometic
https://www.dometic.com
Independence Bank
https://www.ibyourbank.com/
Leavitt/Philadelphia
https://www.leavitt.com/lrh/ | https://www.phly.com/Home/Index.aspx
Prairie Kraft Specialties
http://www.pkscabins.com/
Southeast Publications
https://southeastpublications.com/
SILVER SPONSORS
Great American Direct
http://greatamericandirect.com/
Tengo Internet
July, August, September
https://tengointernet.com/
Utility Supply Group
https://www.go-usg.com/
www.koaowners.org 17Volume 39, Issue 3
SPONSORSHIP OPPORTUNITIES
WITH THE KOA OWNERS ASSOCIATION
Three Levels of Sponsorship available to Associate Members of the Owners Association:
SILVER LEVEL--$1500
As a silver level sponsor you will receive:
■■ A one year Associate Member recognition with full benefits of Associate membership
■■ A certificate of recognition to be displayed at exhibits shows and the KOA Convention
■■ A ¼ page four color add for the 4 quarterly Owners Association newsletter
■■ One additional opportunity to participate in the monthly email blasts sent to the entire Owners
Association membership recognizing your company’s products or services
■■ Recognition at the Owners Association Annual Meeting as a Silver level sponsor
GOLD LEVEL-- $2500
As a gold level sponsor you will receive:
■■ A one year Associate Member recognition with full benefits of Associate membership
■■ A certificate of recognition to be displayed at exhibits shows and the KOA Convention
■■ A ½ page four color add for the 4 quarterly Owners Association newsletter
■■ Two additional opportunities to participate in the monthly email blasts sent to the entire Owners
Association membership recognizing your company’s products or services
■■ Recognition at the Owners Association Annual Meeting as a Gold lever sponsor
PLATINUM LEVEL -- $5000
As a platinum level sponsor you will receive
■■ A one year Associate Member recognition with full benefits of Associate membership
■■ A certificate of recognition to be displayed at exhibits shows and the KOA Convention
■■ A full page four color add for the 4 quarterly Owners Association newsletter
■■ Four additional opportunities to participate in the monthly email blasts sent to the entire Owners
Association membership recognizing your company’s products or services
■■ A listing in an OA handout at the Annual Meeting recognizing your company’s support with a four
color handout at the KOA Convention
18 Owners NewsVolume 39, Issue 3
“ThE TiMES ThEY aRE a-Changin’ ”
-Bob Dylan
Loren Smith
Prairie Kraft Specialties & Great Falls, MT KOA
“The times, they are a-changin’ “. This Bob at the Great Falls KOA. However, this year, we
Dylan song was written back in 1964 and are equal to last year. Nothing to complain
describes a time period when the times about. Beth and Loren visit with many of you,
certainly were “a-changin’.” Although the our fellow franchisees. Most have noticed a
changes Bob Dylan had in mind might have slight change up or down, or equal to last year’s
been more about the Vietnam war and Civil business. So, what does this mean? In Loren’s
Rights Movement of the 1960s, those in every opinion, we can expect to see business hold
generation have felt change. Today, we are steady where it is for another couple years. This
noticing the same. This is the normal flow of life opinion is based on 42 years in the camping
and society. In short, times are always changing. business, in which I’ve seen “up” years and
This article focuses on some of the changes we “down” years. It’s always prudent, however, to
are seeing, and our interpretation of them in consider that you may have a “bad year” next
our camping business. year. A “down year” can come to your
particular campground even when
Over the past several years we have seen
campgrounds in other states have an “up year.”
increases in money and Camper Nights across
Things like road construction, floods, hurricanes
the KOA system. We have seen the same here
20 Owners Newsand forest fires, can have a local or regional life experience than those decades older. They
impact on campground business. will become much like those of us who are
older once they have gained life experience.
Loren’s opinion is that now is the time to add
The main difference I see between the so called
items to your business that generate income,
“Millennials” and those of us in my generation
especially items that current customers are
(Baby Boomers) is that “Free Time” is more
requesting. I’ll use an example of something we
important to them than money.
have seen here in Great Falls. Our new Big RV
Sites continue to see high demand. However,
we are seeing an increased demand for the
older sites that are only 60 ft long and can’t
accommodate the Big RVs. There is a growing
portion of our population interested in being
“sustainable, low Carbon footprint, green”, etc.
Whether you share this philosophy or not is
unimportant. What is important is being able to
accommodate those customers. This population
brings smaller RV-type units. I believe this will
continue to trend over the next several years. Today’s job market is such that anyone who
For the Great Falls KOA this is good news, as wants to work can gain employment. It may not
many of our older RV spaces fit these smaller be the exact job you want, but there are plenty
units. However, the electric pedestals and of opportunities. I have read many articles
water hookups are 40+ years old. This is a good about the so called “Labor Shortage.” I don’t
time to invest (maybe borrow) money and believe it’s so much a “labor shortage” as it is
replace pedestals and infrastructure. New the country’s economy is booming and remains
internally lit pedestals and new faucets change very strong. Any time that happens, jobs are
the image of these sites. The increased business available, and anyone who likes to work can get
they see will pay the investment off quickly. paid quite well. This is good for employees but
creates challenges for those hiring.
As many of you know, we shoot off a Display-
Level Fireworks show on July 1st and July 4th We have seen this relate to us here at Prairie
each summer in Great Falls. Some of you may Kraft Specialties in a slightly different way. The
shudder at this, but it is part of our identity. next couple of paragraphs may seem somewhat
There are two or three International Fireworks self-serving, but we will describe a trend we are
Conventions held each year. Jane and I always seeing as it relates to those of us in the camping
attend the one held in mid-February in Lake business.
Havasu, AZ. The National Fireworks Association One-Room and Two-Room Camping Cabins are
(NFA) has a Convention coming up in Bronson, still very profitable. In fact, they have the
MO in late September 2019. Like our KOA shortest Return on Investment (ROI) of anything
Convention, they will have several Guest in the KOA system excepting the Patio Site.
July, August, September
Speakers. One presentation is entitled, “Those Consequently, we are still producing and
Darn Millennials.” I know many of you may shipping these Cabins from Prairie Kraft. The
chuckle at this sentiment, but remember, the main change we are seeing is most of our
times are a-changin’. “Millennials” are no customers not wanting to build them
different than all younger generations with less
www.koaowners.org 21Volume 39, Issue 3
themselves. You see, time off and time away We have seen freight costs increase
from the campground is more important to the dramatically throughout both the United States
customer than saving money by doing the and Canada. Not just in Motor Freight
construction themselves. Thirty-five years ago, (trucking), but in UPS, FedEx Ground, etc. The
the average campground owner was concerned times are a-changin’. Freight Companies now
about adding things to his campground as focus on what they refer to as “shipping lanes,”
cheaply as possible. This led to most Camping choosing a few thoroughfares to concentrate
Cabins being purchased as unassembled kits, their market. Different trucking companies
and the campground owner building them monopolize different thoroughfares, making it
himself. Today, we ship most of these Cabins more expensive to go across the country. Large
out pre-built. export companies such as Amazon, Wal-Mart,
McMaster Carr, etc. fill large trucks
of product daily from warehouses
strategically located throughout the
country. Due to their large volume of
freight, they get tremendously
discounted rates, or own their own
trucks and cargo planes. When you
purchase something from a company
Pre-built Cabins loaded and ready to travel
that doesn’t move this tremendous volume of
Although the freight cost may seem high, it is freight, the shipping simply costs more. These
generally returned to the customer in an smaller businesses aren’t receiving the same
additional few months’ rental. Considering a discounted rates as Amazon and Wal-Mart.
Camping Cabin probably has a 40-50 year life, Those of us who regularly “online shop” are
what is a few extra payments when the trade used to paying the deeply discounted bulk
off is enjoying the “winter season” away from shipping rates, and thus it seems “more
the campground and not worrying about the expensive” to ship from smaller businesses.
mess and hard work of building Cabin kits? However, the convenience of having it shipped
right to our door keeps us ordering product. It
Another driving factor in ordering a Cabin kit isn’t unusual when ordering some items to have
pre-built is the fact that we are in an the freight cost nearly equal to the cost of the
“Employee’s market.” Labor costs are higher for product. Items that are especially heavy, items
Contractors due to the abundance of work they that need special handling, or items that are
have available. Depending on the current Labor unusually sized just simply cost more to ship.
rates in your state, hiring Prairie Kraft to build
your Cabins and ship them already completed The Engineering Periodicals (primarily American
may actually save you money. For many Society of Mechanical Engineers) and Aviation
campground owners, enjoying that Christmas Periodicals have for the past two or three years
vacation in Hawaii while maintaining their been filled with articles about combining micro
sanity and avoiding the headaches of hiring computing electronics (Artificial Intelligence)
someone unexperienced is worth spending the with large Mechanical Devices. Common
extra dollars in freight. Even campground examples are cars and airplanes. Last year the
owners who previously ordered only Kits have Engineering Periodical stated that within one
switched to pre-built Cabins, making the year there would be 70 million self-driving cars
investment in their “Free Time.” on the road! I don’t know if that statement
22 Owners Newsactually came true. Many of us imagined “Self- demand to a 50-amp receptacle in an RV site.
Driving Cars” to be ones that you climbed into
Again, the time are a-changin’, and time will tell
and took a nap while they drove you to work.
where this all goes.
However, the new model cars can identify
traffic along-side of you, follow the roadlines, As change comes our way, we find ourselves
match cruising speed with the car ahead, etc. In wondering which “trends” are lasting and
short, the times they are a-changin’. should be embraced, and which are fads that
will soon move on. Bob Dylan’s lyric helps to
Another thing changing is the amount of energy
navigate this:
available in a battery. Recently, a company just
completed FAA certification for electric
powered aircraft that will be used for pilot
“Come mothers and fathers, throughout the land
training. Surprisingly, there is a large business of
Pilot Training in the United States. Many And don’t criticize what you can’t understand,
countries in the world send their Pilots to the Your sons and your daughters are beyond your command,
United States to learn to fly. These Pilot
Your old road is rapidly agin’
Training centers are primarily located in the
warmer climates. Tulsa, Oklahoma will receive Please get out of the new one If you can’t lend a hand
in a few months the first of 20 Pilot Training For the times, they are a-changin’ “
Aircraft without a gasoline powered engine.
They are all battery and electric powered, with
about a two-hour range. These aircraft are
Perhaps the most helpful thing we can do is
dramatically cheaper to operate. A couple years
work on understanding others. The young
ago most of us thought an electric airplane was
certainly have much to learn from the older
impractical. I can tell you Loren missed a key
generations, but the older generations can
item: the conversion of electrical energy to
benefit from what the younger contribute as
horsepower on the propeller is nearly 100%. A
well. To quote Beth’s dad, “Teamwork makes
gasoline engine, in contrast, only converts at
the dream work!”
about 20-30%. Keeping this in perspective, a
gallon of aviation gasoline today costs about Beth, Loren and Jane will be at the KOA
$5.50. The equivalent electrical energy costs Convention per usual, and we would love to
about $3.22. Additionally, that $3.22 of discuss any of this with those of you who may
electricity will be delivered to the propeller at be interested. See you in Savannah!
100% efficiency, while the $5.50 gasoline is only
Your Friends in Great Falls,
20-30% effective. Therefore, the same power
produced by $3.22 in electrical energy costs Loren, Jane, Beth and all the folks at Prairie
about $20.00 in gasoline! I believe this same Kraft Specialties and the Great Falls KOA
trend will continue in
automobiles. We will likely
need to add automobile
charging stations to our
July, August, September
campgrounds in the near
future. These require specific
receptacles, with similar
Electric Car Charging Station
www.koaowners.org 23Volume 39, Issue 3
February 18, 2019
Kampgrounds of America, Inc.
550 N 31st Street, TW3 Fourth Floor
Billings, MT 59101
KOA Kampground Owners Association, Inc.
3416 Primm Lane
Birmingham, AL 35216
Dear KOA Owners Association,
This letter highlights Kampgrounds of America, Inc. responses to the Owners Association
resolutions presented at the 2018 KOA Annual Convention. KOA took action and completed
some of the resolutions and declined action on others. In all instances, an appropriate
level of supporting information was provided in an effort to create transparency around
our responses.
We thank the Owners Association for presenting these resolutions and we look forward
to continuing our positive working relationship.
Sincerely,
Darin Uselman
Vice President, Franchise Services
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KOA Annual
Convention & Expo
Nov. 12th & 13th 2019
Savannah International
Trade and Convention Center
Savannah, GA
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of Our Debut of Our
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Photo Courtesy of
Specials! Products!
Salt Lake City KOA
800-452-0639
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View Our Complete Product Line At:
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24 Owners NewsAREA 2 – Resolution #1
Negotiate with Chase Paymentech to eliminate credit card fees on refunds inclusive of all vendors
while shopping for better credit card fee structures.
KOA Response:
KOA has published an eKamp article that outlines the typical fee structures related to a standard
sale and refund for a card-not-present transaction. The article can be found HERE. Within the
article, KOA describes the nature of the Interchange-Pass-Through (IPT) agreement with Chase
Merchant Services. KOA has negotiated the most aggressive and transparent IPT agreement
available through Chase. In terms of future negotiation, KOA will evaluate several credit card
processors ahead of the current Chase Merchant Services contract expiration to vet pricing/
service and secure the best outcome for our campgrounds.
AREA 2 – Resolution #2
Change required to the distribution process of 10% Promotional Cards currently placed on site
maps and directories to eliminate multiple usage by a single person.
KOA Response:
KOA has published an article on eKamp that outlines the system benefit for these 10% Promotional
ValueKards. The article can be found HERE.
AREA 2 – Resolution #3
Make sure that KOA in their advertising does not advertise a membership but instead a Value
Kard Reward in order to deter campers from thinking they have to be a member to camp at our
parks.
KOA Response:
KOA agrees that Value Kard should not be advertised as a membership program. We are
evaluating all Value Kard collateral to ensure the proper messaging is in place.
AREA 5 & 6 – Resolution #1
Do hereby put forth the resolution that Cabins with ½ baths that were advertised and purchased
as Deluxe cabins, and were at the time of purchase categorized and approved by KOA Corp. as
such, should remain Deluxe Cabins with ½ baths and continue to be marketed as such.
KOA Response
KOA understands that there were a few Cabins with ½ baths that were advertised and purchased
as Deluxe Cabins. Franchisees, which have already been approved for brand positioning, should
July, August, September
continue to categorize these select few cabins as Deluxe Cabins within KampSight 1.0/2.0 for
placement within the Lodging section of KOA.com. It should be noted that any and all new Deluxe
Cabins, especially those qualifying for brand positioning (whether installed newly or in the past)
must have a full bathroom to be marketed as a Deluxe Cabin. The KOA Quality Assurance &
Policy Manual details the specifics under the KOA Lodging section.
(continued on page 26)
www.koaowners.org 25Volume 39, Issue 3
AREA 5 & 6 – Resolution #2
Do hereby put forth the resolution to restore the “Cancellation Policy” to its original status and set
aside the verbiage “Cancellation Guideline”
KOA Response:
KOA recommended that the verbiage “Cancellation Guideline” continue in both the KOA Quality
Assurance & Policy Manual and KOA Directory to align internal and customer facing language.
The Owners Association agreed with the recommendation.
AREA 5 & 6 – Resolution #3
Do hereby put forth the resolution to remove metered electricity from the royalty payment to
enable campgrounds to remain whole, where the state does not allow for recouping of the costs
associated to royalties paid.
KOA Response (DRAFT):
Rates are established based on several considerations. Some of those considerations include
water, electricity, sewer, cable, and WiFi. Additionally, the rate must consist of a margin that
allows the KOA to pay other costs associated with running the business. These costs include
staff, improvements, and other operating expenses. Ultimately, the margin must be sufficient to
cover these expenses and bring profit to the bottom line.
In the case of metered electric, some campgrounds have installed individual site meters and
separate the electricity costs generally included in the site rental fee. The KOA charges the
guest the metered electricity cost in a separate transaction. This separate transaction marks
an important distinction because those KOAs who do not have metered electric are unable
to separate the consumable service and continue to pay royalties through the site rental fee.
Metered electric, by definition in the franchise agreement, is a charge related to the site rental
and subject to royalties.
KOA has examined metered electricity many times. Over the years, there are three primary
reasons KOA has not eliminated royalties on metered electric.
1) KOA would experience an immediate revenue loss that is used to fund system-wide
programs.
2) Additional KOAs would potentially install meters and the subsequent revenue loss would
impact system-wide programs.
3) KOAs without meters could perceive the decision as an unfair advantage for metered
KOAs.
Although our decision on metered electricity has not changed, we remain committed to listening
to the perspective of KOA owners and taking action where we can.
AREA 5 & 6 – Resolution # 4
Does hereby put forth the resolution the KOA Corp. puts forth more effort in helping to resolve
errors in the Axia pin pad and Paymentech errors that have occurred. At this time, it is up to each
26 Owners Newsindividual campground to identify and work with Axia and Paymentech to rectify the problems.
This is causing issues with Guest Services with the duplicate charges with no paper trail.
KOA Response:
In the paragraph that follows, KOA outlines a common scenario where a duplicate charge has
occurred. For this scenario, KOA has implemented a solution to catch these duplicates and
remedy them.
1. Axia Pin Pad Time Out: In 2018, KOAs experienced duplicate charge situations when the
Axia Pin Pad appeared to have timed-out during the authorization process. When the time-
out occurred, the guest typically cancelled the transaction on the Pin Pad, which alerted
K2 to record a log that that transaction was cancelled. The front desk clerk would then
re-trigger the Pin Pad and the camper would rerun his/her credit card and a successful
authorization was returned to K2. At this point, the transaction was thought to have been
complete with no duplication. Unfortunately, the campers credit card statement would
show otherwise and reflect a duplicate charge.
2. After being alerted of this problem, KOA programmed a routine to search all Axia
authorizations that were duplicative and unmatched to a closed K2 transaction. The
programming would then void the duplicative amount behind the scenes to avoid
unnecessary credit card statement issues down the road. This routine has been effective
for this situation.
3. KOA’s Information Services team continues to monitor any duplicate situations and has
scheduled additional root cause analysis within its March programming. We do anticipate
additional information will become available and subsequent enhancements prioritized to
further reduce/eliminate future duplicate charges.
New Business
I am very opposed to KOA sending an email to value card holders requiring them to opt in to get
a directory mailed to them. It should be an opt-out if they don’t want it mailed. Most people will
not respond to an email at all. First no cards now no directories. We look cheap compared to
Good Sam. Aren’t we better than them? As a new park this is especially detrimental to us. Very
few of our customers have said they use the app. The stopped because of the billboards. Then
comment we are not in the directory they have.
KOA Response
From 2015 to 2017, KOA sent an opt-out email to VKR campers asking them if they would like
us NOT to send them a printed copy of the Directory. KOA collected the names of those who
responded to that opt-out email over those three years. Additionally, KOA obtained the names
of any VKR camper who called the department for the first month or two after the Directory
July, August, September
shipped to opt-out of future Directory mailings, noting if they wanted a Directory, they would pick
one up at the KOA campground. The vast majority of those who called or emailed to opt out
say they use the KOA App or KOA.com and do not need the Directory. Subsequently, as the list
grew each year, KOA felt it might be time to flip the approach and go with an opt-in approach to
receiving the directory.
(continued on page 28)
www.koaowners.org 27Volume 39, Issue 3
During the 2018 Franchise Advisory Committee (FAC) meeting, the group discussed how usage
of the Directory has been declining while usage of our online channels like KOA.com and the KOA
App has continued to grow. KOA.com has supplanted the Directory as the number one source
used to find out about KOA. The FAC and Marketing team consensus was to keep pushing
our guests to our digital channels to match the growth trend. We will reinvest directory savings
directly back into the programs and services those areas support, like VKR promotion.
In light of the information presented in the previous paragraphs, the approach for VKR campers
and the Directory changed in 2019. For VKR campers with no email on file, we automatically
shipped them a Directory. For VKR campers with email addresses on record, we emailed them
multiple times to ask if they wanted a Directory mailed to them. Those emails saw a 55% open
rate, with 72% of those NOT opting to receive a mailed Directory. For the 45% that did not open
the email, we did NOT send them a Directory, but if they call the KOA home office and request
one, we mail a copy out for them and note it on their file for next year.
This year marks the first year KOA utilized this approach. The Marketing team continuously
monitors and benchmarks the effectiveness of our marketing channels. If we see declines in VKR
nights associated with not receiving mailed Directories, or receive a high number of complaints,
KOA will be ready to pivot and shift back to an opt-out approach.
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