OWN AUSTRALIA'S MOST LOVED GYM - Own Australia's Most Loved Gym
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OWN AUSTRALIA'S MOST LOVED GYM.
Our Story Make Profit with Real Purpose 1
An Australian Success Story 2
Welcome to Jetts 3
Our Formula Loved by our Owners 4
Overview 6
The Jetts Model Introducing Jetts Training Gym 7
Results Based Training Starts Here 9
Your Ninja Support Team 10
Your Support 14
Award Winning for Over a Decade 15
Getting Started Become a Jetts Franchise Owner 16
Your Opportunity There's Never Been a Better Time 17
Kickstart 2021 and Your Investment! 18
1
Our Story
MAKE PROFIT
WITH REAL
PURPOSE
We know that this is an important investment decision to
make for you and your family’s future. We also know that it
is possible to be both successfully profitable and to make
a positive difference in the world.
Born from an idea to put the customer first, the Jetts
franchise model revolutionised the Australian fitness
industry with the 24/7 no lock-in contract gym concept
over a decade ago. This good profit foundation has
continued to evolve our business into the franchise
model it is today, which places our people, our members
and our owners at the heart of everything we do.
While the Jetts franchise model will continue to adapted
to the ever changing needs of Australian fitness goers,
two things remain the same:
This is a high-return investment model
built for growth and it continues to be
Australia’s Most Loved Gym.
After opening more than 280 gyms, both franchised and
corporately owned, we have the process down to a fine art
that will have you up and running in no time. When you join
the Jetts family you will have access, both in the field and
through the National Support Office, to the most experienced
and passionate team in the industry who will work with you
to ensure you have all of the ongoing marketing, operational,
business and technology support you need to successfully
operate your gym.
2
Our Story
AN AUSTRALIAN
SUCCESS STORY
As first to market with 24/7 access,
no lock-in contracts, low fees as well
as member friendly policies, Jetts
revolutionised the fitness industry by
making health and fitness available to
more people than ever before.
Founded in 2007 by husband and wife, Brendon and Cristy
Levenson, the first Jetts opened its doors in Helensvale
on the Gold Coast, Queensland. The second gym was
opened six weeks later by Chris and Carly Evans, the
first franchise owners to join Jetts.
Following incredible growth both within Australia and
globally, Jetts was acquired by Quadrant in 2016, which
formed Fitness and Lifestyle Group; Asia Pacific’s leading
health and wellness group. Fitness and Lifestyle Group’s
portfolio of globally recognised brands also includes
Fitness First Australia, Goodlife Health Clubs Australia,
Barry’s Bootcamp Asia-Pacific, California Fitness & Yoga,
California Centuryon, Yoga Plus, UFC Gym and ERI
International Clinic and Zap Fitness.
Since then, Jetts has expanded to become a market
leader with a global network of over 280 gyms across
Australia, Netherlands, New Zealand, Thailand, UK and
more recently Vietnam.
Founders Brendon and Cristy Levenson (2007)
3
Our Story
WELCOME
TO JETTS!
These simple but powerful customer-centric benefits, which
give members the ability to workout on their terms and not
ours, are what have made us so successful and has enabled
us to become Australia’s Most Loved Gym.
We have now been around for over 12 years and have
witnessed so many different fitness concepts come and
then go. The longevity of our success is really down to one
simple thing: our people. This is by far the most important
competitive defence we have. We know that our gym teams
are critical to our success as well as our key unique selling
proposition compared to others in the market — we have
the research to back that up. That is why we invest heavily
into building a world-class culture.
We believe happy people equal happy members. By having
Hello, my name is Elaine Jobson and I am happy, engaged teams they look after our members and
the CEO of Jetts Fitness in Australia. give them great service. In turn our members stay longer
and keep coming back. In fact every month up to 50% of
Having been in the fitness industry for the past 28 years
our members are returning members. Any business can
I have had the opportunity to work with many different
lock customers in, but the true test of success comes when
fitness concepts, from the big boxes to boutiques and
they choose to come back and this is something that we are
across big name brands like Virgin Active and Fitness First.
extremely proud of.
In 2011 I was introduced to Jetts by Brendon Levenson,
You see the reality is that customers have a choice — in fact
the Founder. I instantly fell in love with the brand because
there has never been so much choice for gyms than there is
it was the perfect match between profit and purpose.
today. But customer loyalty comes from providing excellent
You see, I got into the fitness industry because I wanted
value for money, a great product and a consistent service
to help get the world into better shape. This is as true
experience delivered by people who truly care. This has, and
today as it was back then and it was refreshing to learn
will continue to be at the core of everything that we do.
about a brand that really does want to make a difference
in the world. If you believe in owning a good profit business that
makes a positive impact in the local community and has a
Over coffee Brendon shared the reason he started Jetts
proven business model with demonstrated longevity,
and how he put the customer on the centre of a page
then get in touch. We'd love to share with you what it takes
and then filled it with all of the things a customer would
to become a Jetts Franchise Owner and be a part of
want from a gym; like no lock-in contracts, 24 hour access
Australia’s Most Loved Gym.
and low fees.
4
Our Formula
Long time Jetts Business Owners
Chris and Carly Evans
From humble beginnings to becoming an At a Support Office level we’re pretty hands on and
award-winning global franchise brand, are committed to being actively engaged in your area
on a regular basis. Our Franchise Owner Forums and
we are very proud to say that over a
Live Stream Events are a great opportunity for all of
decade later franchise owners, like our franchise owners and leadership team to come
Chris and Carly (above), have continued together to discuss how the business is tracking, key
to grow their investment portfolio and developments and projects and answer any questions
are more excited than ever before to be that the network may have.
a part of the Jetts franchise network. Being loved by our owners is not just about returns,
We are also very proud of the proven it’s also about the relationship, which is why we have
franchise model that we have built, created an advisory group with franchise owner
which continues to consistently deliver representatives from each state. Meeting on a bi-annual
outstanding financial results. basis with the leadership team and State Directors and
the advisory group discuss and debate key strategic
This doesn’t happen by accident, instead it’s quite decisions, which may impact the network.
the opposite. We have invested a considerable
amount of time and money into the necessary This is a fantastic sounding board for our Support Office
support infrastructure of our franchise network. Team and enables excellent two way communication with
the portfolios.
As a franchise owner you will work alongside a State
Director and Business Performance Manager to
ensure your gym is on track and growing daily. With
extensive fitness industry and franchise experience,
your State Director and Business Performance “I have a young, busy family and I was
Manager, will be actively supporting you from presale looking for a business that could be
right through to multi-site operation.
run without a huge time investment,
but that would also thrive if I did want
to commit more time and resources
to growing it. Jetts allows me a flexible
work-familly balance that suits our
LOVED BY
family’s lifestyle and priorities.”
— Catherine Hanly
OUR OWNERS
Franchise Owner
Jetts Lutwyche and Taringa
5
Our Formula
What do you love about the
Jetts network?
The Jetts culture is strong, positive,
inclusive and infectious. The 280 gyms
provide great strength in brand and offers
members the ability to use multiple gyms,
which is a great point of competitive
advantage. The Support Office is excellent!
They are proactive, friendly and deliver high
quality support. I can't speak more highly
of my colleagues at the Support Office.
The Operations Support Team does a
phenomenal job. Their support is really
valued and it feels like we never walk alone.
How does the Jetts model fit in with
your lifestyle?
Great as Shiva and I both work full time.
The model allows us to maintain our
full time jobs but also experience running
businesses in areas we are both passionate
about.
What is the most rewarding part of
being a Jetts Franchise Owner?
Being able to help members achieve their
fitness goals and be better versions of
themselves! We well and truly want that
Sandeep and Shiva Vemula for all.
Franchise Owners What is your most memorable moment
Jetts Hallam and Jetts Berwick since being a Jetts Franchise Owner?
Joined the Jetts family in September 2016
Can’t single out a memory—they have all
been so great from the training at Support
Office to purchasing our gyms Hallam and
Berwick.
LOVED BY
How would you describe your
experience of becoming a Jetts
Franchise Owner?
OUR OWNERS The process is robust, seamless and
overall a great experience!
6
Overview
Jetts has a proven track record for opening and growing
profitable gyms. Our model has many competitive
advantages but one that stands out is our ability to operate
in locations that big gyms can’t: this creates an enduring
convenience-based advantage in the market.
1 Simple, affordable fit out
2 Minimal staffing requirement
(1–2 team members)
3 90%+ of income paid automatically
in advance
4 High level support
5 Owner operator or engaged
investor opportunities
6 Multi-gym owner opportunities
7 Excellent return on invested capital
8 Training Gym product
OVERVIEW:
THE JETTS
MODEL
7
The Jetts Model
INTRODUCING JETTS
TRAINING GYM
Jetts has always been a leader in the 24/7, convenient gym
space and with our excellent culture and customer
service we have retained a strong position in the market.
We learned through our research that our
new customers were wanting more and
this presented us with an opportunity for
further growth in a mature market.
The Jetts of the future will still retain all of the great
attributes that make us who we are today but we will also
be adapting our offering to take advantage of this exciting
time of change in the global fitness market driven by this
new generation of gym users.
The Jetts Training Gym means that we are inviting all of
the gyms to join us on our mission to help the most amount
of members get in the best shape of their lives in the least
amount of time and to do it in the Jetts Way. We believe
that with these guard rails in place we will be able to build
a new more relevant Jetts for our customers.
We will be developing new products and services over the
coming years that help the most amount of our members.
That means that we will focus on what will move the
masses and not be distracted by products that will only
appeal to the few. We will also only take on products or
services that are proven to get members results and not
be drawn into fitness fads. We will also ensure that we
remember that Jetts is all about being time efficient,
we know our members don’t want to spend hours in
the gym. And everything we do must be done in the
Jetts Way, remembering our values and our commitment
to good profit.
8
The Jetts Model
As we enhance the Jetts Training Gym
concept, we will be washing all of our
decisions about products and services
through this mission statement.
Will it get many members results?
Is it proven to get results? Is it time
efficient? Does it fit with the Jetts Values
and culture?
We will be focusing on three areas to become a results
based training gym: exercise, nutrition and mind. We know
that most members who leave us, do so because they don’t
achieve the results they desire. This is often through a lack
of knowledge or support in knowing what to do in the gym
to achieve their results. Jetts has never been known for
offering high levels of support of members unless they
engage with one of our awesome Personal Trainers.
We also know that clients of PT's do achieve the best
results of all, that’s no surprise when you consider the
amount of support and guidance they offer to their client.
We will be focusing on three areas to become a results
based training gym: exercise, nutrition and mind.9
The Jetts Model
24/7 access to over 280 gyms
around the world with no lock-in
contracts and low fees
Convenient locations just
minutes from home or work
High quality strength and cardio
equipment with cardio, strength,
functional and stretch zones
J Series 30 minute HIIT Team Training
Personal Training
Nutritional support through a
qualified team and online platform
Comprehensive online platform with
live workouts and on demand content
Service culture based on creating an
excellent member experience every
member, every time
Results based challenges
throughout the year
RESULTS BASED
TRAINING STARTS HERE.10
The Jetts Model
Executive
Vision, Experience, Evolution
Jetts has invested millions of dollars in
enhancing our support infrastructure. Marketing
We provide the best support in our industry for Campaigns, Brand, In-Club Material,
Strategic Planning
Franchise Owners, Gym Managers, Partners and
our members. With years of collective fitness
Digital
industry experience within our Support Office Team, Website, Social Media, Online Lead
you can trust us to deliver tangible results for your gym. Generation, App, Email
Development
Finding sites, Gym Design/Build
Operations
Sales and Service, Gym Operations,
NPS
Training
Manager Workshops, Conference,
Online Training
Technology
Security, Gym Software, Help Desk
Safety
WH&S, Risk Management, Gym Design
YOUR
Finance
Member Payments, Reporting
NINJA
Product
Oversee Programming, Challenges,
Nutrition, Product Development
SUPPORT
TEAM11
The Jetts Model
Elaine Jobson Mark Hollis Cheryl Ling
CEO Head of Opertions/Franchising Head of Finance
Jetts Australia/International Jetts Australia Jetts Australia
Elaine Jobson joined Jetts in 2011 and has Mark Hollis joined Jetts in 2013 as part of A results-oriented KPMG trained finance
been the CEO since 2016. Elaine is a veteran the leadership team and has a great depth professional, Cheryl joined Jetts in 2019 as
of the fitness industry having worked for of knowledge and experience for what the Head of Finance. Cheryl possesses an
some of the largest fitness operators over our gyms and franchise owners need for usually broad set of technical, people and
the last 28 years. She has held executive success. With an extensive background business skills having worked in both public
roles in brands such as Fitness First and in project management, Mark’s focus practice and private sector roles. Cheryl brings
Virgin Active in Europe, Asia, South Africa is on implementing support processes, a wealth of experience and knowledge across
and Australia. Elaine has been the driving continuous improvement and driving a full range of operational and financial
force behind taking Jetts from a home innovation throughout the business to responsibilities; including financial and
grown fitness brand to an internationally ensure Jetts continues to remain relevant management accounting and reporting (IFRS
recognised fitness empire built on her belief in the market. As Head of Operations and / AAS), tax compliance, systems and process
of good profit. Jetts is an award winning Franchising, Mark works closely with our development / improvement, profit protection,
employer of choice and holds one of the Operations Team and the Support Office stakeholder management and partnership
highest Net Promoter Scores in the industry. Team to help people realise their dream of building, change management, team
These achievements have been born out opening their own successful franchise. development and professional leadership,
of Elaine's belief that a successful and His hands on approach ensures all franchise due diligence, business turnaround and
sustainable company comes from happy owners are well supported; from meeting all performance improvement. Highly motivated
people creating happy members and in turn prospective franchise owners to regularly and driven by her desire to deliver results
creating happy Franchise Owners. connecting with our existing franchise and add value to an organisation and those
owners through Business Owner Forums, who depend on it, Cheryl loves challenging
Live Stream Events and The Gathering. roles within a professional environment with
His passion for people, culture and like-minded people and ongoing learning
performance has enabled him to get to know and development opportunities. As Head of
our owners from day one and has been a Finance, Cheryl’s focus is to provide the best
vital part of keeping our business very real insight, sound advice and support to provide
and connected to the frontline. a positive outcome for our franchise owners.
YOUR NINJA
SUPPORT TEAM12
The Jetts Model
Bart Walsh Bianca Fehlberg
Training Gym Head Coach Head of Brand/Marketing
Jetts Australia Jetts Australia
Very proud of the title, Training Gym Bianca Fehlberg started with Jetts in
Head Coach, Bart Walsh brings a wealth 2009 when the company moved from
of fitness industry experience to Jetts its formative years into rapid expansion
that spans several disciplines, modalities where it was opening one gym per week.
and brands. Bart lives and breathes Since that time, she has managed the
the Jetts Way of health and fitness. Jetts Brand through the distinct phases
Fascinated and determined to master of start up, rapid growth, systemisation,
the art of manipulation, exercise, global expansion and now brand/concept
nutrition, recovery and mind, Bart’s evolution. As part of the leadership team,
philosophies and extensive knowledge is Bianca supports the growing network of
highly respected by our owners, frontline Jetts gyms across the globe to ensure
team and members. Since joining Jetts, world class brand protection and
Bart’s passion for fitness and constant consistency. Her primary focus however
improvement has seen several products is the Australian group and ensuring
introduced to Jetts, as well as existing that gyms and franchise owners have
ones such as the 6 Week Challenge the necessary support, tools and training
evolve and expand. With a strong belief to be successful. Working shoulder to
in results based integrated training shoulder with our Operations Team,
which existed well before his time at Business Owner Advisory Group, Regional
Jetts, Bart’s vocation and pleasure is to Marketing Groups and frontline, Bianca
extend these protocols across the Jetts is committed to continuously improving
network ensuring that our members campaign effectiveness, processes and
really do achieve sustainable and long systems that ensure the Jetts Brand
term results. can continue to expand and adapt to the
changing needs of consumers.
YOUR NINJA
SUPPORT TEAM13
The Jetts Model
Tim O'Shea Daniel Lawley Andrew Varady
State Director State Director State Director
NSW & Victoria Queensland Western Australia
After spending over two decades Daniel Lawleyhas worked within the Andrew lives and breathes fitness.
working as Business Development fitness industry for over a decade as With over ten years experience within
Manager, Customer Service Manager and a Personal Trainer, Club Manager and the fitness industry, Andrew has
Jetts State Director for Victoria and New Multi-Club Owner Operator. As State successfully managed and grown fitness
South Wales, Tim knows how to truly Director, Daniel’s core objective is to clubs of all sizes. His broader 18 years
drive performance. Developing strong provide a support network for the experience within other industries
relationships is the foundation of Queensland portfolio. Working with the and disciplines has enabled him to
everything Tim does, both professionally state based Business Performance strengthen and develop his skills across
and personally. His extensive knowledge Manager, Franchise Owners and Club sales acquisition, business operations
and skills, which include driving sales Managers on a daily basis to drive and team management. With an eye for
performance and delivering excellent overall performance, including revenue, opportunity, Andrew has a natural ability
customer service, has enabled him to operations and brand standards. to drive sales and growth, and loves
provide both strategic support to owners The practical experience he brings to finding revenue opportunities within
and practical support to Club Managers. the Operations Team is invaluable having business. His exceptional sales and
He is devoted to personal development walked the steps of gym owners and people skills, has led to a proven track
and coaching, and his mission is to train truly understanding just what it takes record for high performance and over
and develop the leadership of our to generate a good return. His personal achieving within competitive markets.
Franchise Owners to ensure their mission is to ensure all of our people live Working shoulder to shoulder with the
team and business is successful. by the Jetts Way through creating a safe state based Business Performance
Having been with Jetts for over eight and welcoming environment for all of Manager, Andrew and the team driven by
years and overseeing state-based our members, so that they can achieve success and believe that success must
Business Performance Managers, their health and fitness goals. Daniel is be a win win for both the individual and
Tim and his team are proud to see their passionate about people and knows team. As State Director, Andrew’s focus
franchise owners achieve their goals, all to well that our business success is to support franchise owners and club
and in some cases go on to expand their is underpinned by relationships. managers to maximise their efforts and
investment portfolio through operating Determined to make a positive impact to expand the Jetts footprint across
multiple Jetts franchises. on members, Daniel enjoys seeing the Western Australia. His goal is to develop
professional growth and development teams that are driven towards improving
of our franchise owners, Club Managers our members' lives and shaping the
and Personal Trainers. fitness industry for the better.
YOUR NINJA
SUPPORT TEAM14
The Jetts Model
The support we provide our Franchise
Owners and Gym Managers is unrivalled
in our industry. Key elements within our
operating process are what set our gyms
apart from the rest.
Franchise Owner Gym Manager
Regular meeting with BPM. Monthly BPM Portfolio Meetings
Our Franchise Owners benefit from regular meetings with Every gym has the support and leadership of an
a dedicated Business Performance Manager (BPM) who experienced BPM. The BPMs host manager meetings
is available to give support and guidance on how to run in small groups each month, entire state meetings at
a successful Jetts gym. our ‘High 5’ meetings and where required are available
one-on-one.
Franchise Owner Forums
Our Franchise Owner Forums and Live Stream Events Culture and Sales Workshops
are a great opportunity for all of our Franchise Owners All Gym Managers and PTs have access to numerous
and leadership team to come together to discuss how sales and culture workshops throughout the year and our
the business is tracking, key developments and online training platform ‘FastTrack’ offers the latest videos,
projects, answer any questions that the network tips, forums and tools to develop as people. In addition,
may have and gain insight into the Jetts strategy. training webinars and livestreams are hosted regularly
to keep teams up to date.
YOUR
SUPPORT15
The Jetts Model
AWARD WINNING
FOR OVER A DECADE
1 Top 30 in BRW’s Great Place to Work 2017–2019
2 #1 Canstar Blue Most Satisfied Customer Award in Australia 2016
3 BRW Fast Franchise 2013
4 #1 Canstar Blue Most Satisfied Customer Award in Australia 2013
5 #1 Export Sunshine Coast Business Awards 2012
6 BRW’s #5 Fastest Growing Business in Australia 2012
7 SmartCompany Top Australian Franchisor 2012
8 #1 Canstar Blue Most Satisfied Customer Award in New Zealand 2012
9 BRW’s #1 Fastest Growing Franchise in Australia 2012
10 BRW’s #2 Fastest Growing Business in Australia 2011
11 #1 Canstar Blue Most Satisfied Customer Award in Australia & New Zealand 2012
12 Gold DrivenXDesign Brisbane Awards 2019
13 Best Large Business Sunshine Coast Business Awards 2019
14 Most Improved Member Experience (Operator Level) –
Private Multi-Site Gym Group, Jetts Australia 2020
15 Gold Medal Award Member Experience, Jetts Australia 202016
Getting Started
BECOME A JETTS
FRANCHISE OWNER
1 Initial Enquiry and Application 4 Legal Process 8 Presale
Get in touch and let us know Jetts will invoice you for the Our Support Team will
you’re interested in owning Franchise Fee and assist with provide you with all the
a Jetts Franchise. We will the preparation of your legal essential tools to complete a
supply you with an application documentation. successful presale campaign
package to complete. during the 6 weeks prior to
opening day.
5 Sign your Franchise
2 Jetts Meet
Agreement
Jetts will arrange for you to 9 Online Onboarding Training
meet the State Director for
6 Site Search You’ll learn the ropes and the ‘Jetts
your preferred location and
Jetts Development Team will Way’ via an Online Training Platform
chat through the operational
work closely with you to to ensure you are set up for success
side of the business.
negotiate and secure your site. in opening your gym.
3 Approval
Jetts will arrange a phone 7 Build 10 Opening Day!
conversation with our Head of Jetts Build Project Manager and
Operations and Franchising Development Team will work
and work towards final financial closely with you throughout the
approval for you to become a build process.
Jetts Franchise Owner.17
THERE’S NEVER
Your Opportunity
BEEN A BETTER TIME
TO OWN A GYM!
Health and fitness have never been more Focus on member health and safety
top of mind than what they are right now Jetts pioneered the 24/7 model in Australia on the back
of a focus of member health and safety. These roots have
and Jetts is well placed to double down served the brand well in recent times when members are
on our model, which has become even looking for signs that their wellbeing is being given the
more relevant in 2021. consideration it deserves.
Local Ability to innovate and pivot
People are looking to stay local and buy local, and our Never before has there been a need for businesses to
community based gym model is particularly suited in respond to changes in consumer needs and expectations.
the current gym environment. In fact we are looking to Jetts has doubled down on our strategy to enable
develop in regional growth areas in order to align with members to workout on their terms by providing virtual
demographic shifts. products to match expectations and broaden our offering.
Location, location, location Strength of support
Jetts has always been focused on quality site selection, Never before has it been so important to have a team
which is fundamental to a gym’s success. The focus has you can trust. Knowing you are in safe hands with an
always been to have the most successful gyms, not just experienced Executive and Operational team provides a
the most number of gyms. With a shift in commercial level of comfort and certainty that you can’t put a price on.
real estate we are now seeing lease opportunities that
have not been available for some time presenting the Vision and strategy
perfect opportunity for anyone looking to invest. Through our international network of gyms and our strong
Support Office team we are well placed to see industry
Trusted shifts and trends to ensure our continued relevance in the
Consumers are seeking out trusted brands that they market. We see the current market as a world of opportunity.
know they can stick with and that will look after them in We encourage you to be brave and double down with us
times of uncertainty. The way our members have stuck on what we know works, and to trust us to adapt and pivot
with Jetts is testament to the trust in our brand. in order to continue meeting the changing needs of our
valued members!18
Your Opportunity
KICKSTART
2021
AND YOUR
INVESTMENT
Become a Jetts Franchise Owner before
31 March 2021 and receive a
$20,000 Jetts Gym Kickstart Bonus.
With so many new locations now identified via Spectrum
Analysis and our new results based integrated training
concept sparking the attention of gym goers throughout
Australia, we want to give you a kickstart towards success.
We’ve got sites ready to go, just waiting for you! From here,
review the information you’ve received and contact us, day
or night, with any questions you may have.
1300 JETTS 247
franchising@jetts.com.au
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