Annual Membership Information 2021/22 - WINE REGION ON THE PLANET - Wine Tasmania
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T
T HE C O O L E S
PROMO T ING T HE PL A NE T.
E G IO N O N
WINE R
Annual Membership
Information 2021/22Annual Membership Information 2021/22
T
T HE COOLES
PROMO T ING L A NE T.
N ON T HE P
WINE R EGIO
CONTENTS
O ur vision is to build
Tasmania’s reputation
as a cool wine region like
Why join Wine Tasmania? ............................ 1
ORDINARY MEMBERSHIP ................................ 1
no other on the planet,
with demand for its wines MEMBER BENEFITS .................................... 1
continuing to exceed
Membership — Additional Categories .................. 3
production. With this as a
focus, all activities are VINØ............................................... 3
led by our 2021–23 Strategy
and the following key
STATE MARKETING LEVEL ONE ........................... 4
objectives: STATE MARKETING LEVEL TWO ........................... 5
1. Proactively pursue NATIONAL MARKETING ................................. 6
opportunities to
communicate, position INTERNATIONAL MARKETING ............................. 7
and promote the unique
About Us ........................................... 8
Tasmanian wine story and
drive market-led growth. Key Activities 2020/2021 ........................... 8
2. Progress Tasmania’s
reputation as a ADVOCACY & ISSUES MANAGEMENT ...................... 8
differentiated wine MARKETING INITIATIVES .............................. 10
producing and visitor
destination. TECHNICAL SUPPORT & REPRESENTATION ................ 11
3. Inspire, support, educate
MORE MEMBER SUPPORT & ACTIVITIES .................. 12
and assist Tasmanian wine
producers to grow their
business performance.Annual Membership Information 2021/22
WHY JOIN WINE TASMANIA?
WHY JOIN? Wine Tasmania is the peak industry body ORDINARY MEMBERSHIP –
for professional Tasmanian wine growers,
$869 INC GST
W
producers, makers and associated
ine Tasmania supports Ordinary members receive the following
businesses. No matter the size, business
its member businesses model, age or location of your wine business benefits:
and prioritises offering across the island, by becoming an ordinary
LEADERSHIP & COLLABORATION
assistance through (aka producer) member, Wine Tasmania is
information, resources, • Grow the Tasmanian wine sector’s global
able to offer assistance to your individual
representation, technical reputation, value and demand through
business needs.
collaborative promotion.
support & marketing
Becoming a member will provide you with • Access the targeted Tasmanian Wine
initiatives. access to a whole lot of information, help, Story platform and practical social media
resources, tools and individual support, as toolkit – join fellow producer members
LEADERSHIP & COLLABORATION outlined in the benefits below. You will also in embracing and adopting this brand
be directly contributing to and able to help into your own business.
• Promotional activities
shape the sector’s strategy, priorities and • Have your interests represented on
• Cohesive brand presence
future performance. critical issues, including smoke mitigation,
• Industry representation
Wine Tasmania has strongly positioned biosecurity, regulation and more.
• Input & share of voice on
the Tasmanian wine sector amongst • Add your views to Wine Tasmania’s direct
key issues
stakeholders, including government. It representations and submissions on key
• Access to brand resources issues to the Tasmanian Government,
prioritises its member businesses in
• Member–exclusive offers Australian Government and other groups,
all activities and representation, and
equity across all members is paramount. such as Australian Grape & Wine and
SUPPORT & ENGAGEMENT Wine Australia.
Regardless of your business size or
model, membership across the different • Have your voice heard and shape the
• Educational resources
categories provides equal access to benefits Tasmanian wine sector’s future direction,
• Advice
outlined. In order to assist equity, some of with regular surveys and invitations for
• Professional development
the activities (as asterisked) may attract input, as well as full voting rights in
• News & updates elections and at general meetings.
additional fees on a user-pays basis.
WINE TASMANIA MEMBERSHIP INFORMATION – 2021/2022 ���������������� 1Annual Membership Information 2021/22
WHY JOIN WINE TASMANIA?
OPTIONAL MEMBERSHIP LEADERSHIP & COLLABORATION CONT biosecurity, sustainability and business
information.
CATEGORIES • Access to Wine Tasmania’s logo for use in
• Receive invitations to regular Wine
marketing/corporate/digital materials.
• Access discounted goods and services Tasmania workshops, benchmark
I n addition to the listed
member benefits for
ordinary members, producers
as negotiated from time to time –
including via Wine Tasmania’s Partners
in Australia Post and NAB. Membership
tastings, the annual technical field day,
winemaker symposium and Tassie Wine
Stars event (at member pricing, if not
are welcome to access the of Wine Tasmania includes access to complimentary).*
reduced Australia Post rates negotiated • Receive regular news, information and
VinØ Tasmania best practice
exclusively for members as well as updates through direct emails and the
management program and/
access to its eParcel platform (not monthly Harvest e-newsletter.
or targeted promotional
usually available for businesses sending • Access free advertising for members in
benefits and opportunities the Wine Tasmania e-newsletter, to list
fewer than 1,000 shipments annually).
through additional items for sale, positions vacant etc.
categories of membership SUPPORT & ENGAGEMENT • Explore the opportunity to join VINØ,
outlined on pages 3–7. • Enjoy complimentary access to Tasmania’s best practice management
VinEd Tasmania, Wine Tasmania’s program for vineyards and wineries, a
Marketing categories of
comprehensive resource across the user-friendly and practical resource to
membership are focused help measure, benchmark, improve and
essentials of wine business, including
on the local (Tasmanian) business models, taxation, legal topics report your sustainability practices.*
market, interstate markets and more, via Wine Tasmania’s website.
and international markets. For wine businesses wishing to participate
• Support and grow your business through
In order to ensure equity in targeted marketing and promotional
access to Wine Tasmania’s CEO, (new)
across members, some of activities, optional membership categories
Marketing Officer and Viticulture &
and benefits are outlined on the following
these activities (as Winemaking Officer for specialist
pages.
asterisked) may attract marketing, communication, technical,
additional fees on a
user-pays basis.
* Additional costs may apply to participate in workshops and marketing activities.
WINE TASMANIA MEMBERSHIP INFORMATION – 2021/2022 ���������������� 2Annual Membership Information 2021/22
OPTIONAL WINE TASMANIA MEMBERSHIP CATEGORIES
VINØ PROGRAM VINØ TASMANIA PROGRAM • A widely distributed, detailed aggregated
and de-identified VINØ program report.
MEMBERSHIP – $275 INC GST
V
• Invitations to attend VinØ program events
inØ is Tasmania's best and discussions.
VinØ Tasmania is a best management
practice viticulture & • Random second party auditing to support
practice program – specifically tailored for
winemaking program. the program’s integrity – a minimum of
Tasmanian wine businesses – to help you
measure, benchmark, improve and report on 10% of program members are audited
KEY BENEFITS: your own practices.
each year by Wine Tasmania.
• A platform to communicate and promote
• Workbook & resources Reviewed annually, it contains practical your practices and credentials.
• One-on-one support resources and tools for wine businesses
Wine Tasmania leads overarching promotion
• Annual report providing across the topics of soil health, pests and
of the VinØ program and participating
individual insights diseases, biodiversity, water, waste, people,
businesses. This includes through its
• Events & discussions biosecurity, winery and carbon emissions.
website, an annual report and media release,
• Auditing More than half of Tasmania’s vineyard area is in its Tasmanian Wine Trails publication and
• Communications platform now managed under the VinØ program, and across its promotional activities.
• Use of new VinØ logo this is expected to grow.
VinØ program members are also encouraged
For more information Program benefits include the following:: to promote their participation and are
on VINØ, visit • A comprehensive online workbook now able to use the new VinØ logo in
www.winetasmania.com.au/ against which to report practices, with promotional material and on wine labels
vinØ-looking-after-the-land more than 200 practical resources. as desired. The logo is available for use by
• One-on-one support on the VinØ current Wine Tasmania and VinØ Program
program as required. members which have completed their
• A detailed individual annual report workbook with a minimum score of two
identifying areas of strong performance or above, and which have completed and
and areas requiring improvement. returned the licensing agreement.
* Additional costs may apply to participate in workshops and marketing activities.
WINE TASMANIA MEMBERSHIP INFORMATION – 2021/2022 ���������������� 3Annual Membership Information 2021/22
OPTIONAL WINE TASMANIA MEMBERSHIP CATEGORIES
STATE MARKETING – LEVEL ONE STATE MARKETING LEVEL ONE – • Priority inclusion in digital and social media
marketing activities focused on driving
$1,518 INC GST
S
visitation to your cellar door or online shop
tate Marketing Level One
For members with cellar doors that are open (e.g. #TasWineTrails and #BuyDirect).
has been designed for • NEW: Inclusion of a listing, bottle image
regularly (e.g. daily/regular days per week).
members with cellar doors and link directly to your online shop via a
that are open regularly. • Priority inclusion and profile in the annual
dedicated “Get the Hard to Get” webpage
Wine Trails publication (150,000 copies
on Wine Tasmania’s website.
distributed) via a detailed description
KEY BENEFITS: • Invitation to attend and participate in the
(35 words approx.) of your cellar door
annual BLEND Wine Tourism lunch, held
• Priority inclusion in offering and a dot on the main Wine Trails in partnership with the Tourism Industry
Wine Trails publication map in the relevant section of this guide. Council of Tasmania.*
• Profile in Wine Trails • NEW: A listing and dot on the • Complimentary access to tailored
• Listing on state-wide map Wine Trails map in a new stand-alone marketing, communications, sales and
• Priority inclusion state-wide map. pricing modules in the VinEd Tasmania
• Contact details and image in the digital program, Wine Tasmania’s comprehensive
in digital marketing
Wine Trails section of Wine Tasmania’s wine business resource.
activities
website, which includes interactive • Invitation to submit wines for tastings as
• Inclusion in targeted
maps and information on cellar doors relevant.
promotions (attracting 100,000+ visits each year). • Invitation and inclusion in state marketing
• Invitation to BLEND event • Exclusive opportunity to include a activities and promotions, including
• Access to VinEd marketing producer profile in the Wine Trails Guide engagement with Tasmanian wine trade.*
resources to support your listing.* • Inclusion in local media promotion as
• Invitations to • NEW: Inclusion of your cellar door relevant, which may include sharing
participate in tastings, in activities-based listings on Wine winery news, details of new wine
engagement with wine Tasmania’s website (cellar doors with releases, event promotion and interview
trade & local media dining experience). opportunities.
plus other marketing
opportunities * Additional costs may apply to participate in workshops and marketing activities.
WINE TASMANIA MEMBERSHIP INFORMATION – 2021/2022 ���������������� 4Annual Membership Information 2021/22
OPTIONAL WINE TASMANIA MEMBERSHIP CATEGORIES
STATE MARKETING – LEVEL TWO STATE MARKETING LEVEL TWO –
$440 INC GST
S tate Marketing Level
Two is for members with
cellar doors that are
For members with cellar doors that are only
open by appointment or at particular times
your cellar door or online shop
(e.g. #TasWineTrails/#BuyDirect).
of the year, or (NEW) for those without cellar • Complimentary access to tailored
only open by appointment marketing, communications, sales and
doors wanting to promote/profile their wines
or at particular times of or online wine shop. pricing modules in the VinEd Tasmania
the year, or (NEW) for program, Wine Tasmania’s comprehensive
those without cellar doors • Inclusion in the annual Wine Trails
wine business resource.
publication (150,000 copies distributed)
wanting to promote/profile • Invitation to submit wines for tastings
with simple contact and location details –
their wines or online wine as relevant.
note, this does NOT include a dot on the
shop. • Invitation and inclusion in state
Wine Trails map.
marketing activities and promotions.*
• Contact details and image in the Wine
KEY BENEFITS: • Inclusion in local media promotion as
Trails section of Wine Tasmania’s
relevant, which may include sharing
• Inclusion in Wine Trails website, which includes interactive
winery news, details of new wine
maps and information on cellar doors
publication (does not releases, event promotion and interview
(attracting 100,000+ visits each year).
include listing on opportunities.
• NEW: Inclusion of a listing, bottle image
the map)
and link directly to your online shop
• Basic contact details in via a dedicated “Get The Hard To Get”
Wine Trails webpage on Wine Tasmania’s website.
• Inclusion in targeted • Opportunity for inclusion in digital
promotions and social media marketing activities
• Access to VinEd marketing focused on driving visitation to
resources
• Inclusion in local media
& other state marketing * Additional costs may apply to participate in workshops and marketing activities.
promotions
WINE TASMANIA MEMBERSHIP INFORMATION – 2021/2022 ���������������� 5Annual Membership Information 2021/22
OPTIONAL WINE TASMANIA MEMBERSHIP CATEGORIES
NATIONAL MARKETING NATIONAL MARKETING – • Invitation to participate in 2 x regional
wine sample drops during the year
$1,397 INC GST
F
to key mainland media selected by
or members currently or
For members currently or about to be Wine Tasmania.
about to be retailing retailing their wines in the national market • Priority access to visiting national trade
their wines in the national place or offering direct sales to mainland and media influencers, including via
market place or offering consumers. Tourism Tasmania and the Department
direct sales to mainland of State Growth.*
• Participation in the annual proactive
consumers. • Opportunity to participate in national
inward trade visitation program
trade and media activities via sample
(September) – opportunity to interact
KEY BENEFITS: with visitors and include wines in
submissions, regional and varietal
tastings.
• Participation in trade tastings and events.*
• Complimentary access to tailored
programs & tastings, • Preferential inclusion in digital marketing
marketing, communications, sales and
campaigns & social media activities
including the annual pricing modules in the VinEd Tasmania
(e.g. #MeettheMakers).
mainland trade visit program, Wine Tasmania’s comprehensive
• NEW: Inclusion of a listing, image and
• Preferential inclusion wine business resource.
link directly to your online shop via
in digital marketing • Invitation to participate in other national
a dedicated “Get The Hard To Get”
activities webpage on Wine Tasmania’s website.
marketing activities and events.*
• Inclusion in targeted • Inclusion in national media promotion
• Opportunity to participate in interstate
promotions as relevant, which may include sharing
activities and promotion, including
• Interstate activities & winery news, new wine releases, event
in partnership with the Tasmanian
promotion promotion and interview opportunities.
Government (note, VIN Diemen is currently
• Access to national on hold for 2021, but other promotional
influencers opportunities are being explored, including
• Access to VinEd resources additional trade visits).*
• Inclusion in national
media *Additional costs may apply to participate in workshops and marketing activities.
WINE TASMANIA MEMBERSHIP INFORMATION – 2021/2022 ���������������� 6Annual Membership Information 2021/22
OPTIONAL WINE TASMANIA MEMBERSHIP CATEGORIES
INTERNATIONAL MARKETING INTERNATIONAL MARKETING –
$250 INC GST
F or members currently or
seeking to retail wine
in export markets.
For members currently or seeking to retail
wine in export markets.
• Complimentary access to tailored
marketing, communications, sales and
pricing modules in the VinEd Tasmania
• Access to insights and information on
program, Wine Tasmania’s comprehensive
export markets, such as case studies,
KEY BENEFITS: wine business resource, including export
export sales reports, market overviews
market insights and information.
• Insights & information and market assistance.
• Priority in all Wine Tasmania’s
• Invitation to participate • Invitations to participate in export
international/export activities.*
in workshops & discussions workshops, surveys and discussions.
• International events & • Opportunity to contribute to a new
promotions Tasmanian wine export market strategy.
• Invitation to participate in international
• Access to VinEd export
events and promotions, including
resources
facilitated virtual tastings.*
• Priority in international
• Inclusion in international media
& export activities
promotion as relevant, including
The International Marketing sharing winery news, details of new
category fee has been wine releases, event promotion and
interview opportunities.
reduced in 2021/22 to
encourage participation
by new or future wine
exporters.
*Additional costs may apply to participate in workshops and marketing activities.
WINE TASMANIA MEMBERSHIP INFORMATION – 2021/2022 ���������������� 7Annual Membership Information 2021/22
KEY ACTIVITIES 2020/21
ABOUT US Wine Tasmania exists to support its wine Tasmania on behalf of members across all
producer members and the broader levels of government and agencies including:
W
Tasmanian wine sector. • Requesting, receiving, clarifying and
INE TASMANIA is the
peak body representing Below is an overview of key activities disseminating COVID-19 information,
Tasmania’s wine producers, undertaken in 2020/21 to support, represent restrictions and requirements to
and progress member businesses. With producers, and successfully advocating
with a focus on promoting
COVID-19 continuing to impact Tasmanian for vintage activities to be permitted as
the world’s coolest wine
wine businesses, Wine Tasmania remained essential activities.
region.
agile and flexible, shifting focus and • Participation in regular teleconferences
The team includes Sheralee priorities to best support member with the Agricultural Coordination Group
Davies as CEO, Paul Smart businesses in this environment. and Agriculture Workforce Roundtable,
as Viticulture & Winemaking convened by Primary Industries Minister
In recognition of the pressures on wine
Officer, Tessa Astbury Guy Barnett on the impacts of COVID-19.
businesses resulting from COVID-19
as Marketing Officer and • Participation in a new AgriTourism
impacts, Wine Tasmania membership was
Project Officer Allison Reference Group, convened by Tourism
reduced to a single flat fee, with expanded
Williams. Tasmania.
benefits offered to members. This included
complimentary access to the VinØ program • Securing support through the Tasmanian
The Wine Tasmania Board is
and the new VinEd Tasmania resource, as Government’s Strategic Industry
skills based and includes
well as additional promotion activities, as Partnerships Program to address
wine sector and independent seasonal worker shortages, including
outlined on the following pages.
representatives: “How to Pick Wine Grapes” training in
Martin Rees – Chair, Nick ADVOCACY & ISSUES MANAGEMENT conjunction with TasTAFE.
Haddow – independent, Rob While representing the interests of the • Securing pre-election commitments,
Remnant – independent, Tasmanian wine sector is always a focus of including an emergency fund of
Samantha Connew – Stargazer Wine Tasmania, additional resources were $100,000 to subsidise wine grape
Wines, Rebecca Duffy – Holm put into advocacy in light of COVID-19. A testing for smoke in the event of a
Oak Vineyards, Tim Lyne – range of other issues were raised by Wine future bushfire.
Spring Vale Wines and David
Milne – Josef Chromy Wines.
WINE TASMANIA MEMBERSHIP INFORMATION – 2021/2022 ���������������� 8Annual Membership Information 2021/22
KEY ACTIVITIES 2020/21
ADVOCACY ADVOCACY & ISSUES MANAGEMENT CONT to discuss and provide briefings on
• Securing a formal, written agreement the Tasmanian wine sector, including
R
with the Tasmania Fire Service, hosting vineyard visits by key political
epresentation of the
Sustainable Timber Tasmania and the representatives.
Tasmanian wine sector
Parks & Wildlife Service regarding the • Representation of member
across a wide range of interests through submissions and
fuel reduction program and minimising
critical issues, including: presentations to the Tasmanian
the impact of smoke on vineyards, as
well as frequent and regular discussion Budget, Competitiveness of Tasmanian
• Covid-19 requirements &
throughout the season. Agriculture, Premier’s Economic and
recovery
• With support from the Tasmanian Social Recovery Advisory Council,
• Smoke impacts and testing
Government’s Trade Alliance Program, Tasmanian Trade Strategy & Action Plan,
• Carbon emissions Biosecurity Bill and Climate Change Act
undertaking a detailed review into
• Biosecurity/Phylloxera Review.
improving the competitiveness of wine
• Seasonal workforce • Participation in monthly teleconference
freight and logistics, including the
• Freight & logistics potential of a collaborative wine freight of national and state wine organisations
• AgriTourism and logistics arrangement. to discuss key national issues impacting
• Tasmanian Trade Strategy • Securing support through the Tasmanian on Tasmanian wine businesses.
• National wine issues Government’s Strategic Industry
• Funding requests Partnerships Program to investigate a
Net Zero Carbon Emissions program
for Tasmanian wine producers, as well
as delivery of technical and extension
support and activities.
• Regular interaction with Tasmanian and
Federal politicians and departments
WINE TASMANIA MEMBERSHIP INFORMATION – 2021/2022 ���������������� 9Annual Membership Information 2021/22
KEY ACTIVITIES 2020/21
MARKETING MARKETING INITIATIVES • Dedicated social media promotion and
During 2020/21, many of Wine Tasmania’s campaigns profiling Tasmanian wine
M
usual marketing activities were impacted producers, encouraging direct wine
arketing initiatives to
by COVID-19. In order to continue growing purchases (#buydirect), visitation when
support wine producers, possible (#taswinetrails) and Wine
the reputation of Tasmanian wines, the
with consideration to Tasmania’s online shop.
following activities were undertaken:
COVID-19 restrictions, • Presentation of a Tasmanian wine tasting
including: • The 2021 Tasmanian Wine Guide for key wine trade and media in the UK in
was tailored to recognise COVID-19 partnership with the Department of State
• "Interim" Tasmanian Wine restrictions on tourism. It focused on Growth and Wine Australia.
Guide the broader wine story, wine producer • Presentation of a Tasmanian wine
• Digital marketing profiles and encouraged people to buy tasting for key wine trade in Hong Kong,
campaign wine directly from producers. presented in partnership with Austrade.
• Continuing interaction • A new digital marketing campaign was • Numerous local, national and
with wine trade initiated to encourage people to choose international print, radio and TV
• New direct to consumer and preference Tasmanian wine as interviews and stories regarding the
campaigns & promotion well as to grow value, sales and future Tasmanian wine sector.
• Social media campaigns visitation. This included advertising on • Collation and distribution of regional wine
Facebook and Instagram, supported sample packs to Australian wine media.
• International wine trade
by new Wine Tasmania webpages and • Distribution of a wide range of
tastings
producer profiles (/getthehardtoget and opportunities, including media and
• Sample packs to wine
/meetthemakers) and a social campaign. magazine submissions, wine shows,
media & wine trade • ‘Care packages’ of Tasmanian wine and events, grant and award programs and
• Collaboration with produce were sent to mainland wine trade. regular promotion of Tasmanian wine
Tourism Tasmania • August and September campaigns of awards and reviews to trade and media.
the Wine Tasmania online wine shop • Regular communication with Tourism
were undertaken with associated social Tasmania, including updates on the
media and with participation open to all Tasmanian wine sector and cellar doors
members. for inclusion in its marketing.
WINE TASMANIA MEMBERSHIP INFORMATION – 2021/2022 ��������������� 10Annual Membership Information 2021/22
KEY ACTIVITIES 2020/21
TECHNICAL TECHNICAL SUPPORT & dedicated VinØ member forum, one-on-
REPRESENTATION one support and reporting and developing
V • Delivery of the dedicated Phylloxera a dedicated VinØ Program logo for use by
iticulture & winemaking
Preparedness Program, with support eligible program members.
support including:
from Biosecurity Tasmania, including: • Delivery of ‘introduction to picking’
• Biosecurity & Phylloxera training prior to vintage to help with
– development and distribution of
prevention seasonal worker shortage, in conjunction
consumer-focused vineyard signage
• VinØ program including with TasTAFE and supported by the
– training video and information for
resources, member forums Tasmanian Government.
wine producers
& one-on-one support • Investigation into a Net Zero
– training video and brochure for
• Training in partnership Carbon Emissions program for
members of the public
with TasTAFE – random survey/visits to 50 vineyards Tasmanian wine producers (continuing
• Net zero carbon emissions around the island, which confirmed in 2021/22), supported by the Tasmanian
program the absence of Phylloxera Government.
• Workshops & tastings – drafting a Phylloxera incursion • Presentation of regular and targeted
response plan, with the input of the extension activities and workshops,
• Vintage report
Technical Committee including the third annual Winemaker
– holding a scenario planning workshop Symposium (Chardonnay) and the 2020
with Biosecurity Tasmania Field Day (“Viable Viticulture & Ensuring
• Delivery of the sixth season of the Longevity”), including securing partial
VinØ (“Vin Zero”) program, providing a support from Wine Australia’s Regional
comprehensive and user-friendly tool to Program.
assist managing, measuring, benchmarking • Collection and production of the 2020
and reporting of sustainability practices. Tasmanian Vintage report, reporting on
This included a full review and update value and yields, and widely distributed to
of the program workbook, holding a trade and media.
WINE TASMANIA MEMBERSHIP INFORMATION – 2021/2022 ��������������� 11Annual Membership Information 2021/22
KEY ACTIVITIES 2020/21
MORE MORE MEMBER SUPPORT & ACTIVITIES • Presentation of the eighth Pressing
• Presentation of free monthly benchmark Matters 2021 Avery Chardonnay Forum,
M
wine tastings for producer members, initiated and supported by Greg Melick
ember support & other
rotating between the south, east coast to provide 10 lucky wine representatives
activities including:
and north of the state. with the opportunity to taste and discuss
• Benchmark tastings across • Launch and updating of the VinEd 40 benchmark wines.
the state Tasmania program, a comprehensive new • Continued and ongoing dissemination
• VinEd program & resources wine business and marketing resource of information, assistance available,
for members hosted on Wine Tasmania’s guidelines and FAQs in relation
• Partnerships with
website. to COVID-19, including developing
Australia Post & NAB
• Ongoing partnership arrangements vintage and cellar door protocols, in
• Tassie Wine Stars
with Australia Post and NAB, including conjunction with Worksafe Tasmania,
• BLEND event exclusive wine delivery rates and offers Australian Grape & Wine and state wine
• Avery Chardonnay Forum for members. organisations.
• Regular news & updates • Presentation of the inaugural Tassie
Wine Stars event in November, including
awards for the Tasmanian Wine Legend
(Fred Peacock), VinØ Champion (Pooley
Wines) and VinØ Most Improved
(Cambridge Valley Vineyard) and a range
of MVP nominations (Most Valuable
Producer).
• Hosting the second BLEND wine tourism
lunch, in partnership with the Tourism
Industry Council of Tasmania (TICT), held
as part of the Tourism Conference in 2020.
WINE TASMANIA MEMBERSHIP INFORMATION – 2021/2022 ��������������� 12You can also read
