DISABILITY STRATEGY, 2018-2021 - Making tennis a sport that is inclusive and accessible for disabled people - Tennis Foundation
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DISABILITY STRATEGY, 2018-2021 Making tennis a sport that is inclusive and accessible for disabled people
1 @TennisFndation TennisFoundation1 Tennis Foundation Disability Strategy 2018-21 2 FOREWORD CONTENTS Since we published our first disability strategy in 2013, we have made tremendous progress. Tennis in Great A BIT OF PERSPECTIVE 3 Britain has become more inclusive and accessible, with a far greater range of opportunities for AN INFORMED APPROACH 5 disabled people to get involved and progress. PRINCIPLES AND PURPOSE 11 At an international level, we have excelled. Great Britain won more wheelchair tennis medals than any other nation at the Rio 2016 Paralympic OUR VISION 13 Games, while Britain’s tennis players with a learning disability, visual impairment or hearing impairment have all won honours on the global OUR CORE STRATEGIES 15 stage. That international success is fed by a development pathway that has its roots in tennis MEASURING SUCCESS 27 clubs and venues across the country. It is here where the impact of our work has been seen, with more disabled people now participating MAKING OPEN COURT A REALITY 29 in tennis across the network of venues that we support than ever before. We can’t, though, stand still and admire what we have achieved to date. There remains much work to do if we are to achieve our vision of making tennis a sport that is open to all, one that is inclusive and accessible for disabled people. We have been working with disabled people for many years. Our first strategy gave us the direction and structure to bring this work together and deliver a greater impact. We’ve titled our new strategy ‘Open Court’. This is the next step on the journey, with this document outlining the four key strategic pillars our work will be focused around to take us to 2021. At the heart of our approach is creating, supporting and promoting opportunities that provide a choice for disabled people as to how they want to get involved in tennis, developing that involvement and helping them maximise their potential. We are excited about delivering this because we know the impact our work can have. It is focussed on addressing inactivity, and delivering real improvements in physical wellbeing, mental wellbeing and personal development. We can’t do this on our own, and will be looking to both build on our existing partnerships and develop new ones. If you like what we have to say over the following pages and want to work with us or provide your support, we would love to hear from you. Joanna Farquharson Interim Executive Director
3 @TennisFndation TennisFoundation1 Tennis Foundation Disability Strategy 2018-21 4 OUR STORY OUR TRACK RECORD Founded in 1987, the Tennis Foundation We’ve been working with disabled tennis is Great Britain’s leading tennis charity. players for many years, both at the We’ve been part of the tennis landscape grassroots and elite levels of the game. for over 30 years. A T THE ELITE LEVEL, Great Britain is one of the WE BELIEVE tennis is a sport that anyone can play. leading nations in the world in disability tennis, winning more medals than any other nation at OUR MISSION is to open the game up to everyone. the Rio 2016 Paralympics. In wheelchair tennis, We know tennis can make a positive impact on we have helped to bring on some of the world’s people’s lives. It brings very real health and social greatest players, who have claimed multiple benefits, helping people be the best they can be singles and doubles Grand Slam titles over the in all sorts of ways. Our aim is to share these benefits past few years. Peter Norfolk, Jayant Mistry, with as many people as possible, especially those Gordon Reid, Alfie Hewitt, Jordanne Whiley, who have never thought of playing tennis before. Lucy Shuker and Andy Lapthorne, to name just Disabled people are one of the three groups we a few, have all come through our programmes. work with to bring this mission to life. The others We have also put on major international events are young people in education and young people including the British Open Wheelchair Tennis in urban and disadvantaged communities. Championships and the NEC Wheelchair Tennis Masters as well as supporting domestic events. PERSPECTIVE OUR VALUES are simple. We’re open, innovative, In learning disability tennis, deaf tennis and courageous and vibrant. They give us the strength visually impaired tennis our players have also to fulfil our mission. won international titles and medals. The Tennis Foundation, with the support of UK Sport for WE’RE COMMITTED to providing opportunities wheelchair tennis players, has helped to nurture for as many disabled people as possible to try and develop the amazing players who have the game. achieved so much. AT THE GRASSROOTS, in 2013 we introduced UNDERSTANDING DISABILITY a more structured approach to bringing as many disabled people as possible into the According to the Equalities Act 2010, a game, when we published our first Disability disability is a physical or mental impairment Tennis Strategy. Our goal then was to inspire and engage disabled people to get involved in that has a substantial or long-term negative tennis, whatever their ability or background, effect on your ability to do normal activities. providing opportunities for all and competitive A BIT OF pathways for the most talented. It’s still our OUR APPROACH is to look at the issue more goal today. from the point of the view of the person affected. We focus on removing the barriers SUPPORTING VENUES. With help from faced by people with an impairment or long term Sport England’s Whole Sport Plan Funding to health condition – the attitudes and physical tennis, we have provided training, advice and obstacles that prevent them from doing things. equipment to a network of venues across the That’s what creates their disability. That’s where country as part of our disability programme. they feel its impact the most. This approach is This has helped nearly 8,000 disabled people called the social model of disability. to get active by playing tennis at least every month, and most of them every week. THE FACTS are that one in five people are disabled. It’s also true that disabled people in BUILDING ON ALL THIS, we have successfully general have low activity levels compared to bid via the LTA for further funding from Sport the non-disabled population. Tennis is uniquely England to support our disability tennis work placed to change this. until 2021. ‘WE BELIEVE THAT TENNIS IS A SPORT THAT ANYONE CAN PLAY’
5 @TennisFndation TennisFoundation1 Tennis Foundation Disability Strategy 2018-21 6 UNDERSTANDING OUR AUDIENCE We’ve been working for decades with disabled people. In that time, we’ve picked up some valuable insights and experience. We’re also constantly carrying out research. As a result, we really understand what disabled people need from us. Not only that, we’re always monitoring our work and AN INFORMED evaluating the impact it has. PLAYING TOGETHER. We know that many disabled people want to play tennis with people who are similar to them. In some cases, that means people who have a disability or condition like theirs. APPROACH We’re committed to making this happen, enabling disabled players to enjoy the game in a relaxed, stress-free environment. EVERYONE TOGETHER. Other disabled players are keen to take part alongside non-disabled people, whether as players, coaches or volunteers. We fully support them. Our aim is to make tennis a truly inclusive sport, welcoming everyone regardless of ability or impairment. To create these opportunities, we work closely with the LTA, the national governing body for tennis in Britain.
7 @TennisFndation TennisFoundation1 Tennis Foundation Disability Strategy 2018-21 8 WHAT WE DO We work with all disabled people, including those who have: A physical impairment A learning disability and/ or learning difficulty A visual impairment A hearing impairment A mental health condition A long term physical health condition Research tells us these are the groups that we can have the biggest impact on. Even so, we’re always looking for ways to expand our reach to other impairments and long- term health conditions. But by focusing on our key groups, particularly on learning disability and physical disability, we have the best chance to grow disabled people’s participation in the sport. It also allows us to support players as they progress into the Paralympic discipline of wheelchair tennis.
9 @TennisFndation TennisFoundation1 Tennis Foundation Disability Strategy 2018-21 10 THE BENEFITS We’re fully behind strategies to get everyone in the nation active, as outlined in the Government’s ‘Sporting Future: BETTER MENTAL HEALTH, BETTER SOCIAL LIFE, 91% A New Strategy for an Active Nation’ and Sport England’s ‘Towards an Active Nation (2016 to 2021)’. BETTER PERSONAL That includes a strong focus on inactivity, and disabled DEVELOPMENT people represent the least active group in society. If we can get them playing or participating in tennis, we know it OF PEOPLE will have a positive impact on their wellbeing. say that tennis has improved their self-confidence. Here’s how: BETTER PHYSICAL HEALTH 84% OF PEOPLE 47% say that playing tennis has had a OF PEOPLE OVER 150 positive impact on their social network. tell us they feel less stressed. 36% MINS of the players who play through the Tennis Foundation’s disability tennis work only meet the Chief Medical Officer’s target minimum of 150 minutes medium BREAKING DOWN We’ve also identified the positive intensity activity per week to achieve a healthy lifestyle because of the activities BARRIERS steps we can take that will encourage they do with us. more disabled people to play: Improve disabled facilities at venues To get more disabled people into tennis we first have to Increase the frequency of sessions available identify the barriers that are Make more sessions available closer to home keeping them out of the sport Market opportunities in a way now. Here are the main ones: that appeals to disabled people 33% 20% Finding players of a similar ability Arrange more competitions for disabled people to take part in Lack of awareness about opportunities to get involved We’re constantly looking for new innovative tell us that they feel less tired since would have been classed as inactive Travelling to a venue ways we can support venues, coaches and individuals to overcome the barriers, so that we they started playing tennis. before they started playing with us. The cost of lessons can welcome more and more people to the game.
11 @TennisFndation TennisFoundation1 Tennis Foundation Disability Strategy 2018-21 12 WHAT DRIVES US FOUNDATIONS FOR CHANGE We believe tennis is a great game We use three guiding principles that can bring a host of benefits to to help us break down barriers everyone who plays it. for disabled tennis players: Our main aim is to change minds and THE SOCIAL MODEL OF DISABILITY TWO ONE break down barriers. At the same time, This model follows the view that we’re working to increase the choices people have impairments, but this is disabled people have for getting involved not the thing that disables them. If the in tennis. We’ll go wherever we’re needed, world around us was more accessible, in traditional tennis settings like tennis they would be less disabled. centres, clubs and parks but also taking the game into schools, colleges and THE INCLUSION SPECTRUM AND PURPOSE community settings. This is an activity-based model We need partners, so a lot of our work which helps coaches understand is about influencing other organisations how to modify their sessions making to support us, enabling them to put in sure that disabled people are place the changes that are needed. involved in ways that suit These partners include tennis venues them as individuals. PRINCIPLES and disability organisations, such as More: County Associations, National Disabled www.tennisfoundation.org.uk/InclusionModel People’s Organisations, County Sports Partnerships. Our key strategic partnership is with the LTA. We work with STEPS THREE them to break down both physical and This is a tool for coaches, enabling attitudinal barriers and provide disability them to make changes to the way training for the tennis workforce. they adapt an activity to suit a range of ability levels under five key areas: Making a lasting difference is vital. We need to bring about a real change of • Space, attitude amongst those who play, coach, • Task, provide and love tennis. We have to • Equipment, help tennis providers access the funding • People and they need to make the changes that are • Speed. necessary. Sometimes this means taking an imaginative and alternative approach. More: www.tennisfoundation.org.uk/STEPS We encourage excellence by delivering a number of disability-specific activities, including competitions and events. We also operate an active talent ID programme with a clearly defined player pathway. This gives talented players the opportunity to improve their performance and become the very best they can be.
13 @TennisFndation TennisFoundation1 Tennis Foundation Disability Strategy 2018-21 14 “We want to be able to offer disabled people the opportunity to come and join in any tennis session at any tennis venue across Great Britain. By working together with a range of tennis venues, local communities and OUR VISION disability organisations, we can make a difference. Tennis should be for everyone to play their way.” Jill Osleger National Disability Development Manager, The Tennis Foundation INCREASING OPPORTUNITIES We want to increase the opportunities for disabled people to get involved in the sport. But that’s not enough. Whether it’s as a player, coach or volunteer, we want to keep them involved. So, we’re also committed to improving the quality of their tennis experiences to help develop a regular active habit for life.
15 @TennisFndation TennisFoundation1 Tennis Foundation Disability Strategy 2018-21 16 CREATE PROMOTE AND SUPPORT OPPORTUNITIES OPPORTUNITIES STRATEGIES OUR CORE MAXIMISE DEVELOP POTENTIAL INVOLVEMENT & INSPIRE OTHERS To help us achieve our goals with the maximum impact, we will shape everything we do around Now let’s look at each of four core strategies: the pillars in more detail.
17 @TennisFndation TennisFoundation1 Tennis Foundation Disability Strategy 2018-21 18 CREATE AND SUPPORT OPPORTUNITIES WHAT WE NEED TO DO: By supporting venues. We will provide enhanced support Create opportunities to enable more to venues that are delivering, disabled people to play tennis in the or want to deliver, disability-specific way they choose, supporting the activity. We’ll supply them with ongoing delivery and development of funding, training, equipment and both disability-specific activities and advice. We will also develop links integrated activities. between tennis providers and local disability communities. WHY WE NEED TO DO IT: Our Regional Development team Disabled people must be given a choice. play a key role, supported by This will also help us change perceptions, a suite of central resources. both among those already involved By removing barriers. across the sport and disabled individuals Our ‘Open Your Doors’ training who could get involved. The take-out will programme tackles the issues faced be that tennis really is an inclusive sport by tennis venues in providing that welcomes anyone. opportunities for disabled people for the first time. It helps them HOW WE WILL DO IT: integrate disabled players into their venues, by providing advice and By developing partners. support on simple ways to do this. We already have partnerships with major stakeholders in tennis, By educating coaches. such as the LTA and its county We will continue to support and associations, leisure providers, train tennis coaches so that they county sport partnerships and can become more confident when disability organisations. We will they’re working with disabled continue to develop these and players. We’ll help them to deliver other partnerships, using our high quality coaching that will really influence with them to expand bring out the best in their players. the provision of disability tennis throughout the country. To make sure we’re delivering on this strategy, we’ll monitor: By recruiting venues. Over the next few years, we will increase How well we’re educating venues in the number of venues involved in becoming inclusive and accessible. our disability-specific programme. This means we will be able to How many new venues and clubs provide a greater geographical we bring online and support. spread of opportunities across impairments. It is a national How many more disabled tennis programme, delivered at a local players we get taking part, on both level, formed of key partners working a weekly and monthly basis. collaboratively to actively promote and deliver more opportunities for How many disabled players attend disabled people to start playing. festivals, camps and ad hoc events. The focus will always be on the How diverse our disabled players are. individual player and their needs.
19 @TennisFndation TennisFoundation1 Tennis Foundation Disability Strategy 2018-21 20 PROMOTE OPPORTUNITIES WHAT WE NEED TO DO: By strategically timing our messages. We can make our promotions more Drive demand and harness latent effective by dialling up our activity at interest by promoting tennis to disabled key times. For example, we can target people, inspiring them to pick up a racket our message to an individual when we and making it easy for them to do so. know they are thinking about taking up a new activity. Or we can time a campaign WHY WE NEED TO DO IT: around something that’s happening Our message is simple: tennis is an locally that will generate interest, for adaptable sport that can be for anyone instance new sessions starting at the and everyone. We need to get this local tennis centre. High profile events message across to disabled people in such as Wimbledon also give us an the right way, at the right time. So that opportunity to get the word out. they understand that it really can be By targeting events. We will use events a sport for them. To turn interest into to promote disability tennis to specific action, we need to make it easy to get groups. We’ll lead the way by delivering involved in a way they want to. our own events, such as our Come & Try Days, encouraging other venues HOW WE WILL DO IT: to do the same. We’ll also use other people’s events, for example festivals Through our overarching campaign. and major sporting events, to get our We will put in place a joined-up message across. approach using a single overarching campaign. This will sit across all By developing partners. We can projects and programmes, with a target more people by working with common identity and consistent organisations that have more resources messaging. than us, and a greater or more specific reach. Partners like community groups, By creating personal relevance. disability organisations, broadcasters We will use personal stories to and media channels can all help us fulfil encourage our audience to see our mission. The LTA in particular is a tennis as a sport for them. We’ll put crucial partner. We will work with them the person at the heart of our story. to influence any participation campaigns We know this works. It enables us to they run, making sure they are fully create a message that our audience inclusive in their approach and execution. will really relate to. By coordinating national and local To make sure we’re delivering on this promotion, we can drive demand in a strategy, we’ll monitor: cost-effective way. National activity How effective we are in increasing the and resources will be supported by demand for disability tennis through providing marketing material and local and national marketing and PR. resources to local venues. We’ll direct disabled people to a central How successful we are at influencing online hub where they can find their partner organisations to get more nearest suitable venue. disabled people involved and to create a truly inclusive sport.
21 @TennisFndation TennisFoundation1 Tennis Foundation Disability Strategy 2018-21 22 DEVELOP INVOLVEMENT WHAT WE NEED TO DO: By providing competitive pathways. There will always be some players Develop a lifelong love of the game, who have the belief, the desire by providing opportunities for disabled and the talent to go to the very people to get more involved in tennis, top of the game. We will provide whether it’s through competitions or by clear competition pathways for joining the workforce or volunteering. them, giving them the chance to compete in a range of competitions. WHY WE NEED TO DO IT: We’ll make sure they can go as We want disabled people to be an far as their talent will take them. integral part of tennis. We want them By developing workforce to feel that they have opportunities and volunteer opportunities. to play, coach, officiate, volunteer and We will provide individual support work in the sport. Bringing disabled and funding for disabled people people into every area of tennis will to become coaches and officials. help build a sporting habit that will last We will also influence British a lifetime. More disabled people than Tennis to make sure they are ever before will stay active and involved open to recruiting disabled people. in tennis for longer which will be good We’ll back this up by encouraging for the development of the sport. more disabled people to volunteer We will improve the credibility and in tennis, and by supporting them profile of the sport by making sure when they do. there is an effective competition structure in place. This is great for To make sure we’re delivering on this individual personal development too, strategy, we’ll monitor: as it is part of the player pathway to success for the most talented. How well we’re supporting disabled people to become part HOW WE WILL DO IT: of the tennis workforce as coaches, volunteers or officials. This will By providing competitive include looking at the financial opportunities for disabled players support we offer for training and of all ages, abilities and development. backgrounds. We will make sure these activities are supportive How many opportunities to and fun, both for players and their compete we’re creating for all friends and family. They will be the disability groups we support. great social occasions too, giving We’ll monitor the quality and people the chance to meet and get success of these competitions, to know other players. There will focusing on the number and be traditional tournaments, team diversity of participants and events, festival days and family player satisfaction. events. We will also make full use of tennis spin-offs like touch tennis and cardio tennis, which can be easily adapted for disabled players.
23 @TennisFndation TennisFoundation1 Tennis Foundation Disability Strategy 2018-21 24 MAXIMISE POTENTIAL AND INSPIRE OTHERS WHAT WE NEED TO DO: Maximise the potential of individuals. Inspire more disabled people to play and progress through the performances of leading British players and by hosting international disability tennis tournaments. WHY WE NEED TO DO IT: Our talent ID and performance pathways will enable players to be the best they can be, making sure they progress as far as they can in the sport. Along the way, they will become role models to inspire future players. In addition, hosting international tournaments will give British players the opportunity to play at home. It will also provide us with a platform to grow disability tennis and take it to a broader audience. HOW WE WILL DO IT: By identifying and developing talent. We will develop a world class talent programme to produce an oversupply of players and coaches at each level of the pathway, across all classifications and disabilities. We will continue to identify talented players who have the potential to progress. We will provide a clear and structured pathway for elite athletes. We will support the sporting and personal development of players on talent programmes. We will develop and support a network of future disability performance coaches. Through our world class performance programme. We will develop and support the most talented players through a specific Disability Performance Strategy. This will enable them to thrive, giving them every chance to go on to international success. Part of the strategy is a comprehensive performance system with critical priority interventions designed to help our players compete, endure and excel at the highest level. By hosting international tournaments. We will continue to host our existing international wheelchair tennis competitions. We will raise the profile even further, for example by integrating wheelchair tennis competitions into high-profile mainstream tournaments. Where we can, we will bring one-off World and European championships across all impairments to Great Britain. To make sure we’re delivering on this strategy, we’ll monitor: How effective we are in identifying and supplying talent to the performance programme, across all classifications and disabilities.
25 @TennisFndation TennisFoundation1 Tennis Foundation Disability Strategy 2018-21 26 1. CREATE ACTIVITY 3. DEVELOP 4. MAXIMISE VENUES / COACHES / PARTNERS & SUPPORT DELIVERY Build resilience and develop & INSPIRE BY VENUES involvement with tennis through provision of Create and support opportunities competition, volunteer and TALENT ID & to enable more disabled people to play tennis INCLUSION workforce opportunities DEVELOPMENT SPECTRUM MODEL TALENT ID AND REMOVING BARRIERS ‘Open Your Doors’ - introductory Inclusive approach COMPETITION SUPPORT PROGRAMME Recreational Play training tackle and support issues faced RECREATIONAL by tennis venues as a first step to and/or Disability specific recreational Competitions providing opportunities Bespoke events (Push 2 Podium) competitions and inclusive disability specific club competitions PARTNERSHIP DEVELOPMENT sessions Develop and maintain influential relationships with key stakeholders and organisations in tennis PRIORITY PARTICIPATION ACTIVITY Physical / Wheelchair REGIONAL COACH EDUCATION Learning Disability Disability specific regional tournaments Level 1, 2 & 3 plus specific disability CPDs PARTNERSHIP TF WORLD CLASS PERFORMANCE VENUE RECRUITMENT DEVELOPMENT AND SUPPORT to deliver more and continued Develop and maintain influential relationships with key stakeholders NATIONAL PROGRAMME disability specific activity, through funding, and organisations in tennis Disability specific national tournaments workforce development, equipment provision, advice and support COACH EDUCATION Level 1, 2 & 3 plus specific disability CPDs VENUE RECRUITMENT VOLUNTEER AND SUPPORT & WORKFORCE to deliver more and continued INTERNATIONAL DISABLED PEOPLE disability specific activity, through COACHING, OFFICIATING SANCTIONED 2. PROMOTE funding, workforce development, AND OTHER VOLUNTEER COMPETITIONS equipment provision, advice and support OPPORTUNITIES Drive demand through promotion of tennis to disabled people NATIONAL CAMPAIGNS run by LTA (participation) and TF (disability specific) LOCAL PROMOTION IMPACT Provision of advice and support by TF to venues to market to disabled people TARGETED EVENTS Come & Try days run by TF and/or venues, festivals, presence at events PARTNERS / STAKEHOLDERS Target audience reach PHYSICAL WELLBEING MENTAL WELLBEING PERSONAL DEVELOPMENT
27 @TennisFndation TennisFoundation1 Tennis Foundation Disability Strategy 2018-21 28 DRIVEN BY INSIGHT To make sure that we’re successful in delivering our strategy, we’ll look closely into every aspect of our work with disability groups. The information and insights that we gather will shape our programme in the future. Where something works well, we’ll do it more. If something could work better, we’ll improve it. Or try something else. A complete picture. We’ll be working closely with the LTA to design tools that can capture information about how engaged with tennis disabled people are in general. This will give us a more complete picture of how successful we are at promoting diversity and driving inclusion across the sport. EVALUATING THE IMPACT We’re not just interested in getting people involved in tennis for its own sake. We’re passionate about the difference tennis can make to their lives. So we need to understand what that difference is and how successful we are in making it happen. MEASURING The benefits that our disability tennis programmes can deliver include improved physical and mental health, as well as better individual and social development. Here’s what we’ll look at to see if we’re delivering these outcomes: How well we can develop a resilient sporting habit among the people we help. SUCCESS How well tennis contributes to disabled people meeting the Chief Medical Officer’s guidelines for physical activity. How much playing tennis increases disabled people’s self-esteem and self-confidence. What impact being involved in tennis has on people’s social network and personal connectedness. EVALUATING THE PROCESS It’s important for us to understand not just what impact we’re having, but how we’ve achieved that impact. So, we’ll constantly examine everything we do to find out what works, what doesn’t and why. In particular, we will: Draw on our regional managers’ on-the-ground experience of what works and what doesn’t. Use our own and other people’s data to understand where we are making a significant impact and where we could do better. Make changes and improvements in light of what we discover.
29 @TennisFndation TennisFoundation1 Tennis Foundation Disability Strategy 2018-21 30 Open Court is more than just a name for our disability work. It’s a statement of our intent. We are determined to make tennis a sport which is inclusive and accessible. One that is open to anyone. COURT A REALITY We have already made great strides but there’s still a lot of work to do. Our ambition is to create a world where disabled people have the opportunity to join in any tennis session and are welcome at any tennis venue. A world where they can get involved in the sport the way they want, when they want. WE BELIEVE WE MAKING OPEN CAN MAKE THIS HAPPEN. BUT WE KNOW WE CAN’T DO IT ON OUR OWN. CAN YOU HELP US? If you’d like to work with us to open tennis up to anyone and everyone, please pick up the phone or send us an email. We would love to hear from you. info@tennisfoundation.org.uk 0208 4877000 Tennis Foundation The National Tennis Centre 100 Priory Lane, Roehampton London SW15 5JQ www.tennisfoundation.org.uk
Changing Lives Through Tennis www.tennisfoundation.org.uk 020 8487 7000 info@tennisfoundation.org.uk © The Tennis Foundation 2018 Charity Number 298175 Registered Company Number 2138124
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