OUR 2022 MEDIA KIT - MOAA
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OUR 2022
MEDIA KIT
Product
information
and why
you should
advertise
with Military
Officer
CONTACT YOUR SALES REP:
East Coast Sales: 917.421.9055 or 917.421.9043 | Midwest Sales: 312.348.1206 | West Coast Sales: 213.596.7215 | Email: Advertising@moaa.org
2022 MEDIA KIT
OUR REACH
Active, MILITARY OFFICER magazine is the award-winning flagship
publication of the Military Officers Association of America
(MOAA) with an average paid and analyzed CIRCULATION
engaged OF 216,000+.*
readers — For more than 90 years, MOAA has been the leading advocacy
organization representing every officer at every stage of life.
with buying We serve active duty as well as National Guard and Reserve
servicemembers, their families, retirees, and survivors.
power. Military Officer is a broad-interest monthly magazine focusing on
topics that include national defense, personal financial planning,
retirement lifestyles, second careers, family life, health and
Learn more about the
advantages to advertising wellness, travel and leisure, current events, and military history.
with MOAA by watching
this short video: https:// Make the most of your advertising dollars as you target and reach
youtu.be/DVwS6yNbU3w our affluent subscriber base. Become part of a publication that
readers anticipate receiving, reading, rereading, and passing
on to friends.
ADVERTISING SALES
James G. Elliott Co. Inc.
• East Coast Sales: 917.421.9055
or 917.421.9043
• Midwest Sales: 312.348.1206
• West Coast Sales: 213.596.7215
• Advertising@moaa.org
PUBLISHER
Military Officers Association
of America
201 N. Washington Street
Alexandria, VA 22314–2539
MOAA CONTACT
Erica Martin, Advertising
and Business Manager
Phone: 800.234.6622, ext. 145
advertising@moaa.org
*AAM Alliance for Audited Media Magazine Publisher's Statement for 6-month period ending June 30, 2021
CONTACT YOUR SALES REP:
East Coast Sales: 917.421.9055 or 917.421.9043 | Midwest Sales: 312.348.1206 | West Coast Sales: 213.596.7215 | Email: Advertising@moaa.org
2022 MEDIA KIT
OUR MEMBERS
Reader profile Every month, you can reach OVER 216,000+ affluent and
educated Americans WITH BUYING POWER.
& research
The readers of Military Officer magazine, published by the Military
Officers Association of America, are current and former officers
in the Army, Navy, Marine Corps, Air Force, Coast Guard, National
results Oceanic and Atmospheric Administration, Space Force,
and U.S. Public Health Service who represent one of the
healthiest and most influential and affluent groups of
mature consumers in our country.
43%
Pass along
their print copy
Audience Demographics
85% 85% 85% Male and 85% are married/committed partnership
of Military Officer
to other
AFFLUENT EDUCATION readers.
68% Household Income $100,000+ 91% College Grad+
MALE MARRIED/
Committed 89% Investment Portfolios: $497,000+ 57% Master's Degree+
partnership 12% Professional/Doctorate Degree+
Active Lifestyles
Our readers are very active — 85% are planning vacation travel in the
next 12 months, 69% of which are planned to be domestic.
68% 89% TRAVEL
69% Planning a Domestic Trip
37% Planning a Foreign Trip
Household Investment 23% Planning a Cruise
Income Portfolio
$100,000+ $497,000+ ACTIVITIES
25% Hiking
21% Golf
18% Swimming
92% 57% 14% Fishing
14% Bicycling
MADE Spent
PURCHASES between
Online and $1,000 AND Source: Readex Research Reader Study, 2019 and
through $10,000 2017 Military Advertising Network Survey, James G.
Elliott Co. Inc.
mail-order in the last
in the last 12 months.
12 Months 44% spent
between $100
and $999
CONTACT YOUR SALES REP:
East Coast Sales: 917.421.9055 or 917.421.9043 | Midwest Sales: 312.348.1206 | West Coast Sales: 213.596.7215 | Email: Advertising@moaa.org
2022 MEDIA KIT
THE MOAA NEWSLETTER
OUR DIGITAL
Digital Stats THE MOAA
NEWSLETTER offers
breaking news about
THE MOAA military health care, pay
NEWSLETTER:
and benefits, personal
316K finance, career transition
guidance, money-saving
SUBSCRIBERS
programs for insurance,
30% investments, travel,
educational assistance for
AVERAGE OPEN RATE
children and more.
194,000 Each edition of The
MOAA Newsletter will
WEEKLY SUBSCRIBERS
have one banner ad
122,000 available and our new
sponsored content
BIWEEKLY SUBSCRIBERS
opportunity. The banner YOUR AD HERE
ad is placed at the top
EMAIL AD SPECS & RATES of the newsletter and
Sponsored sponsored content
Banner
Content featured within the
Dimensions 580 x 71 content of the newsletter.
FIle Size 40 kb The sponsored content Sponsored Content: Your Headline Here
opportunity will allow
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc fermentum, ligula et egestas cursus, mauris mauris
Total Market
$5,562 $6,592
Coverage you to create engaging
Weekly $3,296 custom content to
interact with MOAA’s
Bi-weekly $2,266
members. The sponsored
content package includes
a headline and readout
in The MOAA Newsletter,
which will link to an article
hosted on moaa.org with
your designated content.
Contact your sales
representative to learn
more!
CONTACT YOUR SALES REP:
East Coast Sales: 917.421.9055 or 917.421.9043 | Midwest Sales: 312.348.1206 | West Coast Sales: 213.596.7215 | Email: Advertising@moaa.org
2022 MEDIA KIT
WEBSITE
OUR DIGITAL
Digital Stats HOME PAGE AD SPECS & RATES/MONTH MOAA.ORG allows
members and non-
Desktop Mobile Banner 1 Banner 2 Banner 3
728x90 320x50 $2,884 $2,575 $2,369 members alike to
WEBSITE:
gain access to timely
357,543 NEWS PAGE AD SPECS & RATES PER MONTH legislative news
regarding the military,
TOTAL VISITS Sizes Desktop Mobile Rate
in July 2021 information on all
4 Top banner 728x90 320x50 $3,296
the various services
262,685
5 Med rectangle 300x250 336x280 $3,090 available to former
6 Skyscraper 300x600 336x280 $1,854 military personnel, a
UNIQUE VISITORS 7 Bottom banner 728x90 728x90 $1,236 place for members to
in July 2021 connect, and more.
736,902 MOAA HOME PAGE MOAA NEWS PAGE
TOTAL PAGE VIEWS
in July 2021
4
1.49
AVERAGE VISITS
per visitor
5
598,377*
AVERAGE PAGE VIEWS 6
per month 1
314,002*
AVERAGE UNIQUE PAGE VIEWS 7
per month
Whole Site News Articles
2
Jan 564,944 219,763
Feb 624,692 275,554
March 486,989 174,252
April 514,787 192,564
May* 661,375 262,385
June* 737,472 327,652 3
*Pageview data reported higher than normal averages
due to vendor tags in Google Tag Manager between early
May and early July. Issue has been resolved.
Source: Google Analytics 2021
CONTACT YOUR SALES REP:
East Coast Sales: 917.421.9055 or 917.421.9043 | Midwest Sales: 312.348.1206 | West Coast Sales: 213.596.7215 | Email: Advertising@moaa.org
2022 MEDIA KIT
CONTRACTS & COPY
OUR POLICIES
Small print CONTRACTS & COPY REGULATIONS
Advertisements in Military Officer magazine are accepted upon the representation
that advertiser and its agency have the right to publish the contents thereof. In
• Military Officer is published monthly consideration of such publication, advertiser and its agency jointly and severally
(12 issues per year). agree to indemnify and hold publisher harmless against any expense or loss by
• No cancellations will be accepted reason of any claims or actions against publisher arising out of publication of the
after space closing date.
advertisement.
• No changes for copy will be accepted
after material closing date, and none
All contents of advertisements are subject to publishers’ approval, and publisher
will be considered executed unless
acknowledged by the publisher. reserves the right to reject or cancel any advertising, insertion order, space
• Average paid and analyzed circu- reservation, or position commitment at any time, with or without notice to the
lation is 216,675 (AAM Alliance for advertiser or advertising agency, and whether or not such advertising was previously
Audited Media Magazine Publisher's
Statement for 6-month period ending
acknowledged, accepted, or published. Advertisements that, in the publisher’s
June 30, 2021) opinion, look like magazine editorial copy will be marked “Advertisement.”
• All advertising orders are subject to
the publisher’s approval.
Position of advertisement is at the full discretion of the publisher, and publisher will
• Rates are subject to change.
not be bound by any condition appearing on insertion orders or copy instructions
• Space is invoiced on contract rates that conflicts with the provisions of this rate card.
or on as–earned basis. Payment
terms are Net 30. Advertisers will The publisher is not responsible for orders, cancellations, or corrections given over
be rebated or short–rated to adjust the telephone. Written confirmations of orders, cancellations, or corrections must
to actual earned rate based on total
be received by closing date. Advertisements not received by closing date will not be
space used in 12 months from date of
first insertion. entitled to the privilege of OK or revision by the advertiser or its agency.
• Orders containing incorrect rates will
be accepted and charged at regular
All orders are accepted subject to the condition that publisher shall not be liable for
rates. Such errors will be regarded delay or failure in execution of accepted advertising orders in the event of acts of
only as clerical. God, action by any government or quasi–government entity, fires, accidents, strikes,
• 2-pg spreads are charged at individ- or other contingencies beyond the publisher’s control. The liability of the publisher
ual unit rates and count as 2 units for
purposes of determining frequency.
for any error for which it may be held legally responsible will not exceed the cost of
the space ordered or occupied by the error. The publisher specifically assumes no
liability for errors in key numbers. The publisher will not, in any event, be liable for
direct, special, incidental, or consequential damages, including but not limited to
loss of income or profits.
Acceptance of the advertisement by the publisher shall in no way constitute
endorsement of or recommendation by the publisher or the magazine for the
contents of the advertisement or the product advertised.
Publisher shall have the right to hold advertiser and its advertising agency jointly
and severally liable for such monies as are due and payable to the publisher for
advertising which advertiser or its agent ordered and which was published.
CONTACT YOUR SALES REP:
East Coast Sales: 917.421.9055 or 917.421.9043 | Midwest Sales: 312.348.1206 | West Coast Sales: 213.596.7215 | Email: Advertising@moaa.org
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