ORGANIC GROWERS SINCE 1989 - ANTON CARRA - EXPORT DIRECTOR BIOFRUIT CONGRESS 2019

ORGANIC GROWERS
   SINCE 1989
   ANTON CARRA – EXPORT DIRECTOR

      BIOFRUIT CONGRESS 2019
OCTOBER 23, FRUIT ATTRACTION, MADRID

WHO WE ARE
- FOUNDED 1989 BY 15 ORGANIC GROWERS IN PROVINCE OF VERONA

- TODAY WE ARE THE BUSINESS UNIT DEDICATED TO ORGANICS WITHIN THE
  GROUP AGRINTESA/ALEGRA/BRIO WHO REPRESENTS MORE THAN 3.000
  GROWERS

- BRIO FIGURES 2018: 75 MIO EURO TURNOVER (65% ITALY / 35% EXPORT)
                     45.000 TONS
                     443 ORGANIC GROWERS
                     1.690 HA

             TARGET 50% EXPORT BY 2021

EXPORT

NEW PRODUCTS
KAKI ROJO BRILLANTE: 300 TON (2019) TO 750 TON (2023)

POMEGRANATE WONDERFUL: 100 TON (2019) TO 1.000 TON (2023)

JINGOLD KIWI: YELLOW AND RED FLESH KIWI

AVOCADO: 110 TON (2021) TO 750 TON (2023)

MANGO: 160 TON (2021) TO 700 TON (2023)

GINGER: FIELD TESTINGS, FIRST VOLUMES AVAILABLE FROM 2021

NEW MARKETS
EASTERN EUROPE: FAST GROWING MARKET, STILL SMALL VOLUMES BUT INCREASING YEAR
                BY YEAR

LATIN AMERICA: INCREASING DEMAND ON ORGANIC PRODUCTS. FIRST SHIPMENTS WITH
               APPLES AND KIWI TO BRAZIL. LONG DISTANCE ALLOWS TO EXPORT ONLY
               FEW TYPES OF PRODUCTS FOR THE MOMENT.

 ASIA:         VERY STRONG INTEREST. FIRST CONTACTS WITH MAJOR IMPORTERS
               FROM INDIA AND GULF REGION. LONG DISTANCE AND FITOSANITARY
               BARRIERS MAKE ACCESS TO THE MARKET DIFFICULT.

MAJOR VALUE TRENDS
                    THE BRAND
ORGANIC CONSUMPTION IS BASED ON A PROMISE. RELIABILITY AND TRANSPARENCY ARE
FUNDAMENTAL TO OBTAIN THE CONSUMERS TRUST.
FOR THIS REASON WE ARE DEVELOPING THE «ALCE NERO» BRAND WITH A LINE OF
PREMIUM PRODUCTS.
                   AVAILABLE PRODUCTS:
                   - EXCLUSIVE SWEET HORN PEPPER VARIETY «CORNELIO»
                   - POMEGRANATE WONDERFUL FROM SOUTH WEST SICILY
                   - KAKI ROJO BRILLANTE
                   - FAIR TRADE ANANAS FROM TOGO «DOLCETTO»
                   - YELLOW FLESH KIWI JINGOLD
                   - SEEDLESS RED GRAPES

MAJOR VALUE TRENDS
PRIVATE STANDARDS AND CERTIFICATION
DEMETER: WE ARE CERTIFIED SINCE 2011, TODAY 10 PRODUCERS WITH 150 HA.
         OUR TARGET IS TO DOUBLE THIS NUMBERS TILL 2025.
         VERY STRONG REQUEST FROM GERMAN MARKET, FIRST INTEREST ALSO
         FROM FRANCE AND ITALY

NATURLAND: FIRST CERTIFICATION IN 2010 TODAY 9 PRODUCERS AND OVER 100 HA.
           THE TARGET IS TO INCREASE ALSO THIS CERTIFICATION REACHING AT
           LEAST 20 PRODUCERS AND 200 HA OVER THE NEXT YEARS.
           STANDARD REQUESTED TO HAVE A PRIVILEGED ACCESS ON THE
           GERMAN MARKET

MAJOR VALUE TRENDS
             INTERNATIONAL PROJECTS
EUROPEAN PROJECTS: TWO PROJECTS PROMOTING THE CONSUMPTION
                    OF ORGANIC FRUIT&VEG ON FRENCH, GERMAN
                   AND ITALIAN MARKET.
                   - IN STORE PROMOTION ACTIVITIES
                   - WORKSHOPS AND TRAINING FOR BUYERS AND
                     STORE MANAGERS TO INCREASE THEIR
                     KNOWLEGDE ABOUT ORGANIC PRODUCTS
FAIR TRADE PROJECTS: WE HAVE STARTED A PARTNERSHIP WITH A COOPERATIVE OF SMALL
                     ANANAS PRODUCERS IN TOGO.
                     - 1.300 SMALL ORGANIC GROWERS INVOLVED
                     - LOCAL ANANAS VARIETY «PAIN DE SUCRE» WITH EXCELLENT
                       EATING QUALITY
                     - SHIPMENT BY PLANE TO GUARANTEE PERFECT RIPENING
                     - MINIMUM PRICE GUARANTEED TO PRODUCER ALLOWING SOCIAL
                       AND ECONOMIC SUSTAINABILITY

SUSTAINABILITY ENGAGEMENTS
ENVIRONMENTAL MANAGEMENT SYSTEM ISO 14001: CERTIFICATION OF OUR PRODUCTION SITES

PACKAGING: TRAYS MADE BY RECYCABLE PAPER, 100% RECYCABLE AND PLASTIC FREE

ENERGY: INCREASING USEAGE OF RENEWABLE SOURCES. WE COVER ABOUT 20% OF OUR
       CONSUMPTION USING SOLAR ENERGY PRODUCED ON THE ROOFS OF OUR PACKING SITES

WATER: REDUCTION OF WATER CONSUMPTION THROUGH INTRODUCTION OF MORE EFFICIENT
       IRRIGATION SYSTEMS LIKE DRIP SYSTEM AND THE TECNOLOGY (AGRICOLTURE 4.0).
       THIS HAS ALLOWED US TO REDUCE WATER CONSUMPTION BY 60% COMPARED TO 10 YEARS
       AGO.

INFO – Anton Carra anton.carra@briospa.com