Optimize and Monetize - New Product Innovation

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Optimize and Monetize - New Product Innovation
Optimize and Monetize
13th Annual
New Product Innovation & Development:
A F R O S T & S U L L I VA N E X E C U T I V E M I N D C H A N G E

March 25 – 28, 2019 | Hyatt Regency La Jolla | La Jolla, C A

                                                                                                                  #FROSTINNOVATE
                                                                                                       WWW.PDSXCHANGE.COM

     REGISTER NOW           EVENTS.US@FROST.COM           TEL: 1.877.GOFROST (1.877.463.7678)           WWW.PDSXCHANGE.COM
Optimize and Monetize - New Product Innovation
EVENT DEMOGRAPHIC INFORMATION

WHY YOU MUST ATTEND:                                                                                                                             Management
                                                                                 Executive                                                                      28%
    1 	FIND AND UNLOCK NEW OPPORTUNITIES                                        64%
          AND INNOVATIONS                                                        (C-Level,
L earn how industry leaders are launching incremental & disruptive              President,VP,                                                              Other
                                                                                 Director)
 products, shifting business models, and thriving in the digital                                                                                                 8%
 renaissance.                                                                  Join us if you are a forward-thinking business leader who drives product
                                                                               development and innovation in your organization. Come network with CEOs,
    2     TECHNOLOGY IS CONVERGING                                             CTOs, Presidents,Vice Presidents and Directors of:
                                                                               • Engineering                                 • Product Planning & Development
 irtual Reality. Native Voice. Artificial Intelligence. Blockchain.
V                                                                              • Innovation/Ideation                         • Research & Development
Technology is evolving and being deployed at a dizzying rate. Keep             • Intellectual Property                       • Strategic Marketing
pace with the advancements, know when to hit the trigger, and get              • Product & Brand Management                 • Technology
ready for the disrupters still to come.                                        • Product Marketing

    3     SMARTEN UP YOUR PRODUCT STRATEGY
                                                                               YOUR NEW FAVORITE EVENT!
 midst all the disruption, the innovation, and consumer upheaval
A
                                                                               COLLABORATE, COLLABORATE, COLLABORATE
come the unabated demand for you and your team to be
                                                                               Engage in strategic conversations with innovation and product development
operationally efficient and effective. Engage with product and                 executives to benchmark, ideate and execute!
innovation experts through our interactive workshops, breakout
sessions and networking activities to uncover unique insights and              RELAX, HAVE FUN AND MAKE NEW FRIENDS
                                                                               Keep your contact list building and engines at high rev, while enjoying unique
best practices to take back to the office.                                     networking events throughout the program!

          MAKE DATA YOUR BEST FRIEND                                           FIND SOLUTIONS FAST
    4                                                                          Be sure to sign up for a Frost & Sullivan Exclusive: Solutions Wheel! Collaborate speed
                                                                               date style with leading solution providers and discover who will help you address your
 ver 2.5 quintillion bytes of data are created every single day.
O                                                                              business challenges – without a hard sales pitch.
Benchmark with other executives for best practices on effectively
leveraging metrics and KPI’s to make smart product decisions.                  TAKE CONTROL OF YOUR PRODUCT DEVELOPMENT
                                                                               STRATEGY
                                                                               Join us for the Innovation Workshops where top-level product development
    5     CHECK RISK AT THE DOOR                                               executives, subject-matter experts and savvy providers will share best practices and
                                                                               lessons learned in leveraging powerful strategies for product development excellence.
 ecome a bold and visionary leader. Capitalize on a bounty of growth
B
opportunities and new ideas to create sustainable growth and deliver           STAY AHEAD OF THE TECHNOLOGY CURVE
                                                                               One-to-one personalized discussions will focus around new services that executives
customer value.                                                                can take advantage of to meet the specific needs of their businesses.

                                                                               BENCHMARK YOUR INNOVATION EFFORTS
                                                                               How is your organization addressing real-world innovation challenges and staying
                                                                               ahead of the curve? Join us for the Innovation Lab Tour where you’ll benchmark
        LOCATION, LOCATION, LOCATION                                           with your peers and see how a best-in-class organization stays competitive in an
                                                                               ever-changing market.

                                                                                        MORE CONTENT THAN ONE
                                                                                          PERSON CAN HANDLE
                                                                                                                  f surveyed participants
                                                                                                                 o
                                                                                                                 would recommend this
Discover Hyatt Regency La Jolla at Aventine and enjoy a seaside
destination with the charm of a European village and the panache of
                                                                                         98%                     event to their colleagues
Southern California. Located in the city known as “The Jewel of the                                              and/or peers.
Pacific”, this La Jolla hotel offers incomparable beaches, shopping, dining,
galleries and attractions.                                                        * Of surveyed participants at Frost & Sullivan Executive
                                                                                   MindXchange events

2                REGISTER NOW           EVENTS.US@FROST.COM           TEL: 1.877.GOFROST (1.877.463.7678)           WWW.PDSXCHANGE.COM                                   2
Optimize and Monetize - New Product Innovation
NEW PRODUCT INNOVATION &
 13h Annual
 DEVELOPMENT: A FROST & SULLIVAN EXECUTIVE
 MINDXCHANGE ADVISORY BOARD:
 An Event Shaped by a Community of Your Peers!
Frost & Sullivan extends its appreciation to the following Advisory Board Members for their expertise and valuable support in ensuring the agenda
delivers relevant and valuable content.

Vicki Barbur                                     Ray Ip                                            Mohan Nair
IP Management & Licensing                        Executive Director, Research &                    Senior Vice President and
MITRE                                            Development, Product Development,                 Chief Innovation Officer
                                                 External Innovation & Portfolio Development       Cambia Health
April Bertram                                    Allergan                                          Member – Growth Innovation
Business Development Director                                                                      Leadership Council
GOJO Industries Inc.                             John Klick
                                                 Business Innovation Leader                        Jeffrey Worsham
Paul Campbell                                    Pfizer                                            Global Lead,Technology & Innovation
Head of Innovation                                                                                 Northrop Grumman
W.L. Gore                                        Rajiv Kumar
Member – Growth Innovation                       Senior Partner                                    Alessandro Vigilante
Leadership Council                               Frost & Sullivan                                  Head of Global Innovation Ecosystem
                                                                                                   Fidelity Investments
Mike Golebiowski                                 Lori Heino-Royer
Vice President of Marketing, Healthcare          Director, Business Development
Strategy & Innovations                           Daimler Trucks North America
B. Braun Medical Inc.                            Member – Growth Innovation
Member – Growth Innovation                       Leadership Council
Leadership Council

   SNAPSHOT OF COMPANIES REPRESENTED AT PREVIOUS EXECUTIVE MIND                                                            CHANGE EVENTS

                REGISTER NOW           EVENTS.US@FROST.COM           TEL: 1.877.GOFROST (1.877.463.7678)           WWW.PDSXCHANGE.COM               3
Optimize and Monetize - New Product Innovation
DENOTES CONTENT SESSIONS

                                                                                                                                           DENOTES NETWORKING EVENTS

                                                  S chedule - at - a - glance
                         Schedule-at-a-glance is preliminary and will be updated as information becomes available.
                                         Choose Between Three Different Collaboration Zones:
                Customize your agenda! Stay the course with one zone or bounce around to others. All collaboration zones are Power-Point Free, participant-driven
                                                           discussions featuring creative thinking and idea generation.
  ZONE 1: The Innovation Boardroom | ZONE 2: Metrics & Data for Product Development Excellence | ZONE 3: Savvy Advancement and Execution of Product Innovation

Sunday, March 24, 2019 – Arrival Day
7:00pm         Suggested Arrival Time
               Arrive Sunday to participate in Monday’s Innovation Workshops and Networking Activities.

Monday, March 25, 2019 – Innovation Workshops & Networking Day
Spend your morning learning and your evening networking! Join us for a morning Innovation Workshop on a critical topic, and then later bring plenty of business cards, relax, meet-and-greet
during an evening devoted to making new contacts and new friends.
8:00am Innovation Workshops: Registration, Continental Breakfast and Exhibition
	Exchange ideas, gain new perspectives, and power up your professional network during these interactive innovation workshops. Registration for a workshop may incur an
       additional fee. See registration page for details.
8:30am         Innovation Workshops Begin
               Choose one of the following:
                   WORKSHOP 1: Unleashing the Power of Technology to Optimize Your Products,                   WORKSHOP 2: Get Your Act Together! Aligning Innovation & Strategic Product
                   Services… and Your Business                                                                 Planning with Corporate Objectives

12:00pm        Innovation Workshops Networking Lunch
               For Innovation Workshop Participants
12:30pm        Sponsor Workshop
2:00pm         Sponsor Registration & Orientation Reception
2:45pm         Speaker & Thought Leader Orientation
               An essential meeting for speakers, facilitators and confirmed thought leaders to preview the event, highlight your roles and network with fellow peers.
3:30pm Exclusive! Participant Meet ‘n’ Greet
	This end-user/practitioner networking activity is your opportunity to identify – right out of the gate – those peers who share challenges similar to your own. It’s a great way to
       find participants who have thought leadership you can benefit from and to facilitate later dialogues throughout the event.
4:00pm Networking Scavenger Hunt & Tour
	Tour, network and compete in beautiful La Jolla. This afternoon will have a little of everything as you’ll be paired up in teams to compete in a one-of-a-kind scavenger hunt that
       will take you through art galleries, boutiques, restaurants and wildlife. Not to be missed!
7:30pm         Welcome Reception & Event Kickoff
               Meet your fellow peers and colleagues as we engage in an ice breaker over cocktails to get the conversations started and set you up for an event whose foundation is built on collaboration.

Tuesday, March 26, 2019 – General Session And Exhibition
8:30am         Registration, Continental Breakfast, and Exhibition
9:15am         Welcome and Keynote – Embracing Risk: The Risk Taker and The Learner
10:05am        Navigating the 13th Annual New Product Innovation & Development: A Frost & Sullivan Executive MindXchange
10:15am        Case History – Transforming the Enterprise from Data-Phobic to Data-Centric for Competitive Advantage
10:45am        Networking, Refreshment, and Exhibition Break
11:15am        Concurrent Collaboration Zones – The Innovation Boardroom and Case Histories
               The Innovation Boardroom – Engage in high level debate and discussion around the strategic issues facing innovation and product development executives.
               Please note: The Innovation Boardroom is reserved for senior level, seasoned executives and seating is limited to encourage maximum participant interaction.
               Case Histories explore a specific use case and include informal conversations that draw upon the experience and expertise of the featured executive and participants.
               Choose one of the following zones:
                   Zone 1: The Innovation Boardroom: Partnering &              Zone 2: Case History: Validate and Steer Incremental          Zone 3: Case History: Revamping Your Partnerships:
                            Monetizing Technology Convergence                            Product Development by Leveraging                              Aligning Goals and Metrics for Successful
                                                                                         Customer Data                                                  Product Execution

12:15pm        Concurrent Sessions –
               Choose one of the following concurrent sessions:
  INTERACTIVE – SOLUTIONS WHEEL –
	Play the “wheel” to find out which of the industry’s products and services will help you solve your challenges. It is a series of rapid fire, one-on-one meetings with leading sponsors – both
  intense and fulfilling.
  (OR)
  THE FIX!
  Crowdsourcing Tactical Solutions to Our Most Vexing Challenges
	Share your smarts! Choose between six themed brainstorming sessions and crowd source solutions to the most vexing challenges facing product developers and innovators today.These are fifteen
  minute rapid fire sessions with three rotations. First come, first serve, so choose wisely! Each brainstorm group will build upon the other to build a list of readily operationalized ideas to these
  common challenges.
  The Fix on the Death of Innovation by Process
  The Fix on Working with Startups to Feed the Pipeline
  The Fix on Integrating Customers into the Innovation and Product Development Process
  The Fix on Managing Global, Connected Teams
  The Fix on Red Tape – Innovating in Regulated Industries

                      REGISTER NOW           EVENTS.US@FROST.COM           TEL: 1.877.GOFROST (1.877.463.7678)           WWW.PDSXCHANGE.COM                                                              4
Optimize and Monetize - New Product Innovation
S chedule - at - a - glance
                        Schedule-at-a-glance is preliminary and will be updated as information becomes available.
1:00pm Food for Thought – Networking Luncheon – Networking Roundtables Hosted by Industry Leaders
	Practitioners and solution providers host a menu of luncheon discussions on pertinent industry issues. Dine and dish with industry experts. The list of discussion topics will be
       available on-site.
2:00pm Session to Session Travel Time
2:05pm Concurrent Collaboration Zones – The Innovation Boardroom and ThinkTanks
       The Innovation Boardroom – Engage in high level debate and discussion around the strategic issues facing innovation and product development executives.
       Please note: The Innovation Boardroom is reserved for senior level, seasoned executives and seating is limited to encourage maximum participant interaction.
       ThinkTank sessions employ interactive team exercises in a “roll up your sleeves” learning environment.
       Choose one of the following zones:
                 Zone 1: T
                          he Innovation Boardroom: Keep Your Eye on        Zone 2: ThinkTank: Leveraging Machine Learning to         Zone 3: ThinkTank: Decluttering, Finding and Driving
                         the ROI: Working with the CFO to Get                        Uncover New Product Opportunities                          the Upside in Your Product Portfolio
                         What You Need
3:35pm        Networking, Refreshment, and Exhibition Break
4:05pm        Interactive – Ask the Experts! Panel on Instilling a Culture of Fast Fail with Your Product Development Teams
4:45pm        Case History – A Real World Story of How AI Enabled and Enhanced Product Value
5:15pm Truth or Dare Networking Reception
6:15pm Dine Around La Jolla
	Take networking a step further and join us as we venture into downtown La Jolla. Enjoy a diverse range of food options and explore “The Jewel” of San Diego. A great
       opportunity to build relationships with your fellow peers in a fun, intimate setting!

Wednesday, March 27, 2019 – General Session And Exhibition
7:00am Early Risers Run/Walk
	Calling all walkers, joggers and runners! Lace up your sneakers and get your endorphins flowing with a little exercise. It’s the perfect start to a great day of content and networking!
8:15am Continental Breakfast and Exhibition
8:45am Ice Breaker and Keynote – Assessing the Role of the Chief Change Maker in Today’s Organization
9:30am        Case History – Preempting Business Model Shifts Before They Happen
9:55am        Briefing Sessions, Networking, Refreshment and Exhibition Break
10:55am       Concurrent Collaboration Zones – The Innovation Boardroom and Roundtable Session
              The Innovation Boardroom – Engage in high level debate and discussion around the strategic issues facing innovation and product development executives.
              Please note: The Innovation Boardroom is reserved for senior level, seasoned executives and seating is limited to encourage maximum participant interaction.
              Roundtable sessions capture the power of all participants’ voices, insights and experiences via group discussion and exploration of the issue at hand.
                 Zone 1: The Innovation Boardroom: Investor? Incubator?    Zone 2: R
                                                                                     oundtable: “You’re Measuring Me on What?!”       Zone 3: Roundtable: Let’s Pilot That! Testing Value
                          Inspirer? Coaching Session – Aligning the Role            Determining the Right Mix of Metrics, KPIs         Propositions with Your Customers to Reduce Risk and
                          of the Chief Innovation Officer with the                  and Baselines for Your Product Innovation          Win Big on ROI
                          Objectives of the Organization                            Team
12:10pm       Food for Thought – Networking Luncheon – Networking Roundtables Hosted by Industry Leaders
              Practitioners and solution providers host a menu of luncheon discussions on pertinent industry issues. Dine and dish with industry experts. The list of discussion topics will be
               available on-site.
1:10pm         Session-to-Session Travel Time
1:15pm         Concurrent Collaboration Zones – The Innovation Boardroom and Best Practice Session
               The Innovation Boardroom – Engage in high level debate and discussion around the strategic issues facing innovation and product development executives.
               Please note: The Innovation Boardroom is reserved for senior level, seasoned executives and seating is limited to encourage maximum participant interaction.
               Best Practice sessions examine a real world use case, dissect the best practices employed, and explore how to apply them to your own initiative and company.
                Choose one of the following zones:
                 Zone 1. T
                          he Innovation Boardroom: Where Should Innovation and Product                  Zone 2. Best Practice: “It’s All About Me!” Leveraging Data & Customer Insights to
                         Development Live Within the Organization?                                                Create Highly Personalized Products & Services
2:15pm        Session to Session Travel Time
2:20pm        Case History – To Market,To Market! What Every Product Innovation Team Should Do to Accelerate Time to Launch
2:50pm        Networking, Refreshment, and Exhibition Break
3:20pm        Speed Runs
              Join us for a Burst of Insight on:
              • Innovating the Product Experience with AR/VR
              • What’s the Deal on Blockchain Anyway?
4:05pm  Case History – Successful Sprints or Just Sloppy Thinking? The Rainmaker’s Guide to the Proper Execution of Agile
4:30pm  Capstone Keynote – Innovation Game Changer
5:00pm	13th Annual New Product Innovation & Development: A Frost & Sullivan Executive MindXchange Concludes

Thursday, March 28 – Innovation Lab Tour
8:00am        Registration and Networking Breakfast
8:45am        Shuttle to Site
9:30am        Innovation Lab Immersion
12:30pm       Networking Luncheon
1:15pm        Growth Innovation Leadership Council Executive Roundtable
2:00pm        Innovation Lab and Executive Roundtable Concludes
              Shuttle Transportation to Hyatt Regency La Jolla provided.

                    REGISTER NOW           EVENTS.US@FROST.COM           TEL: 1.877.GOFROST (1.877.463.7678)           WWW.PDSXCHANGE.COM                                                      5
Optimize and Monetize - New Product Innovation
Embracing Risk: The Risk Taker and The Learner
                        Dan Seewald
                        Head of World Wide Innovation
                        Pfizer
                     Dan knows what it takes to be a renegade inside a large organization. He is the Head
                     of Pfizer’s World Wide Innovation Team and led the architecture and design of Dare to
                     Try, one of the Fortune 100’s leading design thinking and strategic innovation programs.
Dan worked as a market researcher, professional moderator and a new product designer at Fortune 500
companies, including: Roche and Bausch and Lomb. He is also trained and certified in cutting-edge areas such
as Creative Problem Solving (CPS), Design Thinking, Lego Serious Play and Lean / Agile Experimentation. Dan
has been teaching, training and advising these methods to leadership teams around the world for nearly ten
years and has accumulated extensive practical wisdom and case studies along the way.

                       Assessing the Role of the Chief Innovation Officer in Today’s
                       Organization
                        Mohan Nair
                        Senior Vice President and Chief Innovation Officer
                        Cambia Health Solutions
                      Mohan Nair brings broad experience to innovation, having been a high-tech entrepreneur,
                      computer scientist, educator, strategy consultant and healthcare innovator. Recognized
in Forbes.com as a pioneer in cultural transformation of organizations, he enables innovation, accelerates
solutions and creates emerging healthcare companies. As Senior Vice President and Chief Innovation
Officer, the head of Innovation Force at Cambia Health Solutions, author of three books and a Tedx talk on
transformation, Mohan is a business transformation enthusiast.

                                                                             GROUP PACKAGES
                                                91% of surveyed participants recommended sending 2 or MORE
                                            executives! Contact us today to learn about the savings and benefits you
                                            can receive and be sure to ask about our Team Experience Program.

                                            For more information, please contact: Matthew McSweegan at 516-255-3812,
                                                         or email him at Matthew. McSweegn@frost.com

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Optimize and Monetize - New Product Innovation
NETWORKING ACTIVITIES
Monday, March 25, 2019

Participant Meet ‘n’ Greet              This end-user/practitioner networking activity is your
3:30pm                                  opportunity to identify – right out ofthe gate – those peers
                                        who share challenges similar to your own. It’s a great way to
                                        find participants who have thought leadership you canbenefit
                                        from and to facilitate later dialogues throughout the event.

Networking Scavenger                                                     Tour, network and compete in beautiful La Jolla. This afternoon
                                                                         will have a little of everything as you’ll be paired up in teams to
Hunt & Tour
                                                                         compete in a one-of-a-kind scavenger hunt that will take you
4:00pm                                                                   through art galleries, boutiques, restaurants and wildlife. Not to
                                                                         be missed!

Welcome Reception &
Event Kickoff                           Meet your fellow peers and colleagues as we engage in an ice
                                        breaker over cocktails to get the conversations started and set
7:30pm
                                        you up for an event whose foundation is built on collaboration.

Tuesday, March 26, 2019

Truth or Dare
                                                                         Will you choose Truth... or Dare? Network, mix and mingle
Networking Reception                                                     while playing the classic game of truth or dare. All who play will
5:15pm                                                                   be entered to win a fabulous prize!

Dine Around La Jolla                                                     Take networking a step further and join us as we venture into
6:15pm                                                                   downtown La Jolla. Enjoy a diverse range of food options and
                                                                         explore “The Jewel” of San Diego. A great opportunity to build
                                                                         relationships with your fellow peers in a fun, intimate setting!

Wednesday, March 27, 2019

Early Risers
                                                                         Calling all walkers, joggers and runners! Lace up your sneakers
Run/Walk                                                                 and get your endorphins flowing with a little exercise. It’s the
7:00am                                                                   perfect start to a great day of content and networking!

Thursday, March 28, 2019
Innovation Lab Tour                     Details coming soon!
8:00am

        REGISTER NOW           EVENTS.US@FROST.COM           TEL: 1.877.GOFROST (1.877.463.7678)           WWW.PDSXCHANGE.COM                  7
Optimize and Monetize - New Product Innovation
A genda
Sunday, March 24, 2019                                       DENOTES CONTENT SESSIONS                               DENOTES NETWORKING EVENTS

  Arrival Day

 7:00pm          Suggested Arrival Time
                 Arrive Sunday to participate in Monday’s Innovation Workshops and Networking Activities

  Monday, March 25, 2019 – Innovation Workshops & Networking Day
Spend your morning learning and your evening networking! Join us for a morning Innovation Workshop on a critical topic, and then later bring plenty of
business cards, relax, meet-and-greet during an evening devoted to making new contacts and new friends.

 8:00am          Innovation Workshops: Registration, Continental Breakfast and Exhibition
                 E xchange ideas, gain new perspectives and power up your professional network during these interactive innovation workshops. Registration
                  for a workshop may incur an additional fee. See registration page for details.

 8:30am          Innovation Workshops Begin
                 Choose one of the following:

                 WORKSHOP 1:             Unleashing the Power of Technology to Optimize Your Products, Services…and Your Business

                 WORKSHOP 2:             Get Your Act Together! Aligning Innovation & Strategic Product Planning with Corporate Objectives
                 Workshop Leader:
                 Alex Goryachev
                 Managing Director, Corporate Strategy and Innovation Group
                 Cisco Systems
                 Session Abstract:
                                                                                              Key Take-Aways:
                 Startups strive to be big, successful companies and big,
                 successful companies strive to recapture the ingenuity of their
                                                                                              • Framework to get your stakeholders aligned on innovation
                                                                                                    strategy
                 entrepreneurial roots. The challenge is getting the best of both
                 worlds – engaged employees creating and scaling amazing
                                                                                              •    Proven ways to get your employees innovating

                 ideas. Ironically, the most transformative innovation results
                                                                                              •    Secrets to justifying your innovation ROI

                 from best practices in both worlds, especially in today’s highly
                 disruptive, digital economy. Often, the missing link is the sense
                 of empowerment and connection between employees and
                 company strategy. This interactive Workshop focuses on key
                 building blocks proven to ignite and institutionalize a culture
                 of innovation that unleashes the inner entrepreneur of every
                 employee worldwide.

                 About Your Innovation Workshop Leader:
                 Alex has spearheaded internal and external innovation at some of
                 the hottest startups and enterprise giants, join us as he reveals his
                 aggressive but disciplined approach in launching and sustaining a
                 “grassroots” innovation effort across all functions company wide.

                 REGISTER NOW           EVENTS.US@FROST.COM           TEL: 1.877.GOFROST (1.877.463.7678)           WWW.PDSXCHANGE.COM                      8
Optimize and Monetize - New Product Innovation
A genda
Tuesday, March 26, 2019                                   DENOTES CONTENT SESSIONS                               DENOTES NETWORKING EVENTS

 12:00pm        Innovation Workshops Networking Lunch
                For Innovation Workshop Participants

12:30pm         Sponsor Workshop

 2:00pm         Sponsor Registration & Orientation Reception

2:45pm Speaker & Thought Leader Orientation
	An essential meeting for speakers, facilitators and confirmed thought leaders to preview the event, highlight your roles and network with
       fellow peers.

3:30pm Participant Meet ‘n’ Greet
	This end-user/practitioner networking activity is your opportunity to identify – right out of the gate – those peers who share challenges
       similar to your own. It’s a great way to find participants who have thought leadership you can benefit from and to facilitate later dialogues
       throughout the event.

4:00pm Networking, Refreshment, and Exhibition Break
	Tour, network and compete in beautiful La Jolla. This afternoon will have a little of everything as you’ll be paired up in teams to compete in a
       one-of-a-kind scavenger hunt that will take you through art galleries, boutiques, restaurants and wildlife. Not to be missed!

7:30pm Welcome Reception & Event Kickoff
	Meet your fellow peers and colleagues as we engage in an ice breaker over cocktails to get the conversations started and set you up for an
       event whose foundation is built on collaboration.

  General Session               and      Exhibition

 8:30am         Registration, Continental Breakfast, and Exhibition
                Master of Ceremonies:
                Brian Fitzpatrick
                Partner, Senior Vice President & General Manager Events Division
                Frost & Sullivan

Welcome        and    Keynote
 9:15am         Embracing Risk: The Risk Taker and The Learner
                Dan Seewald
                Head of World Wide Innovation
                Pfizer
                Session Abstract:
                                                                                          Key Take-Aways:
                Risk Takers look at the world differently. We celebrate them for
                their bold vision and courage. However, in large organizations
                                                                                          • Insights on how these mindsets play a pivotal role in our
                                                                                               successes and failures
                risk taking and failure are frowned upon and avoided. Instilling a
                thoughtful risk taking mindset is essential to adapting to the new age
                                                                                          • Framework to actively develop a thoughtful risk taking
                                                                                                approach in their organization
                of business and it is this entrepreneurial mindset that enables today’s
                visionary leaders to consistently seize opportunity where other
                                                                                          •    Fresh perspective and tips that can be applied by leaders
                                                                                                and change agents within the organization
                organizations miss out.

                REGISTER NOW           EVENTS.US@FROST.COM           TEL: 1.877.GOFROST (1.877.463.7678)           WWW.PDSXCHANGE.COM                       9
Optimize and Monetize - New Product Innovation
A genda
Tuesday, March 26, 2019                                         DENOTES CONTENT SESSIONS                                          DENOTES NETWORKING EVENTS

 10:05am 	Navigating the 13th Annual New Product Innovation & Development: A Frost & Sullivan Executive MindXchange

Case History
10:15am         Transforming the Enterprise from Data-Phobic to Data-Centric for Competitive Advantage
                Morgan Hays
                Vice President Product Management
                TiVo

10:45am         Networking, Refreshment, and Exhibition Break

                                   Choose Between Three Different Collaboration Zones:
            Customize your agenda! Stay the course with one zone or bounce around to others. All collaboration zones are Power-Point Free, participant-driven
                                                       discussions featuring creative thinking and idea generation.
 ZONE 1: The Innovation Boardroom | ZONE 2: Metrics & Data for Product Development Excellence | ZONE 3: Savvy Advancement and Execution of Product Innovation

11:15am Concurrent Collaboration Zones – The Innovation Boardroom and Case Histories
	The Innovation Boardroom – Engage in high level debate and discussion around the strategic issues facing innovation and product
        development executives.
                Please note:The Innovation Boardroom is reserved for senior level, seasoned executives and seating is limited to encourage maximum participant interaction.

	Case Histories explore a specific use case and include informal conversations that draw upon the experience and expertise of the featured
  executive and participants.
                Choose one of the following zones:
                Zone 1.      The Innovation Boardroom: Partnering & Monetizing Technology Convergence
                Moderator:
                Krishna Srinivasan
                Global President
                Frost & Sullivan

                Zone 2.      Case History:Validate and Steer Incremental Product Development by Leveraging Customer Data

                Zone 3.      Case History: Revamping Your Partnerships: Aligning Goals and Metrics for Successful Product Execution

                                                                             What Inspired You?                             “The passion
                                                                                                                          of participants,
                                         “The transparency        “Conversations                                           guests and the
                                          of participants to     were natural and                                         Frost & Sullivan
                                         share challenges &      the relationships                                            team.”
                                              solutions.”        really built over
                                                                   the 3 days.”
                                                                                                                                 “Great insights from the
                                                  “Sense                                                                         speakers with actionable
                                              of community.                                                       “I loved the    takeaways. This event
                                             Great connections                                                    inspire pins!”    re-energized me!”
                                                  made!”

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A genda
Tuesday, March 26, 2019                                    DENOTES CONTENT SESSIONS                              DENOTES NETWORKING EVENTS

 12:15pm         CONCURRENT SESSIONS –
                 Choose one of the following zones:
                 INTERACTIVE – Solutions Wheel –
	
 Play the “wheel” to find out which of the industry’s products and services will help you solve your challenges. It is a series of rapid fire, one-
                 on-one meetings with leading sponsors – both intense and fulfilling.
                 (OR)
                 The Fix!
 Crowdsourcing Tactical Solutions to Our Most Vexing Challenges
	
 Share your smarts! Choose between six themed brainstorming sessions and crowdsource solutions to the most vexing challenges facing
                 product developers and innovators today. These are fifteen minute rapid fire sessions with three rotations. First come, first serve, so choose
                 wisely! Each brainstorm group will build upon the other to build a list of readily operationalized ideas to these common challenges.
                 Choose one topic for each of the three rotations:
                 The Fix on Managing Global, Connected Teams
                 Hosted By: Jeff Worsham, Global Lead,Technology & Innovation, Northrop Grumman
                  The Fix on Working with Startups to Feed the Pipeline
                   Hosted By: Brian Standen, Head of Scouting and Partnerships, BASF
                   The Fix on the Death of Innovation by Process
                    The Fix on Integrating Customers into the Innovation and Product Development Process
                     The Fix on Red Tape – Innovating in Regulated Industries

1:00pm Food for Thought – Networking Luncheon – Networking Roundtables Hosted by Industry Leaders
	Practitioners and solution providers host a menu of luncheon discussions on pertinent industry issues. Dine and dish with industry experts.
       The list of discussion topics will be available on-site.

                 Hosted By:

 2:00pm          Session to Session Travel Time

2:05pm Concurrent Collaboration Zones – The Innovation Boardroom and ThinkTanks
	     The Innovation Boardroom – Engage in high level debate and discussion around the strategic issues facing innovation and product
       development executives.
       Please note:The Innovation Boardroom is reserved for senior level, seasoned executives and seating is limited to encourage maximum participant interaction.
                 ThinkTank sessions employ interactive team exercises in a “roll up your sleeves” learning environment.
                 Choose one of the following zones:
                 Zone 1.      The Innovation Boardroom: Keep Your Eye on the ROI: Working with the CFO to Get What You Need
                 Moderator:
                 Will Brunt
                 Former Senior Vice President of Marketing and Chief Innovation Officer
                 Smithfield
                 Session Abstract:
                                                                                            Key Take-Aways:
                 How do you make sense of the investment, risk and rewards
                 associated with Innovation? Can you directly and financially
                                                                                            • Insight on how making a few simple assumptions, and
                                                                                               the willingness to put a stake in the ground, can get you
                 quantify the impact that Innovation has on your organization? Or
                                                                                               credibility and resulting resources
                 is Innovation the strategic buzz word that the CFO knows the
                 company needs, but struggles to find the ROI?
                                                                                            • Framework for developing simple guiding metrics for Innovation
                                                                                            • Proven ways on how looking further out into your pipeline,
                                                                                               then you are truly comfortable, is the right strategy

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A genda
Tuesday, March 26, 2019                              DENOTES CONTENT SESSIONS                                DENOTES NETWORKING EVENTS

          Zone 2.     ThinkTank: Leveraging Machine Learning to Uncover New Product Opportunities

          Zone 3.     ThinkTank: Decluttering, Finding and Driving the Upside in Your Product Portfolio
          Facilitator:
          David Matheson
          Co-Founder & Chief Executive Officer
          SmartOrg
          Session Abstract:
                                                                                       Key Take-Aways:
          Many innovation projects fail to produce all of their potential
          value. These degraded projects suffer from – inadequate resources,
                                                                                       • Case history to find and drive upside in your innovation
                                                                                            portfolio
          management distraction from other, less valuable projects and poor
          visibility to their upside potential. The opportunity cost (lost upside
                                                                                       • Insight on the opportunity costs in your projects and
                                                                                           portfolios
          value) of these degraded projects is very large. In this interactive
          session, you’ll see how an innovation portfolio is different from the
                                                                                       •  Techniques to remove the obstacles to capturing the upside

          sum of the projects in it, both in terms of risk and reward.

3:35pm    Networking, Refreshment, and Exhibition Break

Interactive
4:05pm    Ask the Experts! Panel on Instilling a Culture of Fast Fail with Your Product Development Teams
          Moderator:
          Tommy Thompson
          Senior Consultant
          Frost & Sullivan
          Panelists Include:
          Ben Brenton                     Theresa Scheuble                          Jennifer Schulze                     Brian Standen
          Chief Innovation Officer        Director, Research &                      Vice President,                      Head of Scouting and
          Snap-On Inc.                    Development                               Product & Demand Marketing           Partnership
                                          Janssen, a Johnson & Johnson              GE Digital                           BASF
                                          Company
          Session Abstract:
                                                                                       Key Take-Aways:
          Product innovation is the lifeblood of any organization’s competitive
          advantage, but for anyone involved can be a painstakingly slow
                                                                                       • Insight on when to innovate quickly internally, when to
                                                                                             partner externally
          process from concept to launch. Accelerating the development
          cycle can be accomplished by choosing the right objectives,
                                                                                       •    Framework to implement and achieve a “Fast-fail”
                                                                                             innovation culture
          providing the proper tools and support, and by fostering a
          conducive innovation culture.”
                                                                                       •    Critical factors in a culture of innovation

Case History
4:45pm    A Real World Story of How AI Enabled and Enhanced Product Value
          Sriram Ramanthan
          Vice President, AI Product Development
          Genpact

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A genda
Wednesday, March 27, 2019                                  DENOTES CONTENT SESSIONS                       DENOTES NETWORKING EVENTS

 5:15pm         Truth or Dare Networking Reception
	Will you choose Truth... or Dare? Network, mix and mingle while playing the classic game of truth or dare. All who play will be entered to win
  a fabulous prize!

 6:15pm         Dine Around La Jolla
	Take networking a step further and join us as we venture into downtown La Jolla. Enjoy a diverse range of food options and explore “The
  Jewel” of San Diego. A great opportunity to build relationships with your fellow peers in a fun, intimate setting!

  General Session                and     Exhibition

 7:00am         Early Risers Run/Walk
	Calling all walkers, joggers and runners! Lace up your sneakers and get your endorphins flowing with a little exercise. It’s the perfect start to a
  great day of content and networking!

 8:15am         Continental Breakfast and Exhibition

Ice Breaker       and     Keynote
 8:45am         Assessing the Role of the Chief Innovation Officer in Today’s Organization
                Mohan Nair
                Senior Vice President and Chief Innovation Officer
                Cambia Health Solutions
                Session Abstract:
                                                                                     Key Take-Aways:
                The role of Chief Innovation Officer (CInO) is often confused
                with the head of R&D or the entrepreneurial leader in a large
                                                                                     • Examples of various forms of the CInO role and how to
                                                                                         choose
                organization. Investor? Incubator? Inspirer? They all seem correct
                but organizational design and the design of the role are two
                                                                                     • Guide to opportunities and obstacles of the CInO
                factors that enable or destroy the success of this role. This
                                                                                     • Success factors that make the difference to corporations
                                                                                         that commit
                keynote will speak to the evolving and revolutionary ways to view
                and commit to this critical agent of transformation.
                                                                                     •  Insight on why the CInO is not a transition role but a career

Case History
 9:30am         Preempting Business Model Shifts Before They Happen
                Pree Kolari
                Head of Design, New Products
                eBay
                Session Abstract:
                                                                                     Key Take-Aways:
                In order for companies to thrive they must anticipate and predict
                the future technologies that will shape and disrupt their products
                                                                                     • Insight on how to anticipate the next disruptor
                and services. This session will show examples from Microsoft,
                                                                                     • Framework to organize a design sprint for collaboration
                Motorola and eBay on how best to identify and lead industry shifts
                                                                                     • Lessons learned when encountering challenges in a
                                                                                         corporate environment and how to mitigate it
                via design thinking. Hear how to utilize design sprints as way to
                collaborate across multiple disciplines to solve for and deliver
                customer centric products.

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A genda
Wednesday, March 27, 2019                                   DENOTES CONTENT SESSIONS                                    DENOTES NETWORKING EVENTS

 9:55am        Briefing Sessions, Networking, Refreshment, and Exhibition Break

10:55am        Concurrent Collaboration Zones – The Innovation Boardroom and Roundtable Sessions
                he Innovation Boardroom – Engage in high level debate and discussion around the strategic issues facing innovation and product
               T
               development executives.
               Please note:The Innovation Boardroom is reserved for senior level, seasoned executives and seating is limited to encourage maximum
               participant interaction.
	Roundtable sessions capture the power of all participants’ voices, insights and experiences via group discussion and exploration of the issue
  at hand.
               Choose one of the following zones:
               Zone 1.      he Innovation Boardroom: Investor? Incubator? Inspirer?– Coaching Session – Aligning the Role of the Chief Innovation
                           T
                           Officer with the Objectives of the Organization
               Moderator:
               Mohan Nair
               Senior Vice President and Chief Innovation Officer
               Cambia Health Solutions
               Session Abstract:
                                                                                                 Key Take-Aways:
               This interactive, peer-to-peer session will discuss ways to bring
               about the greatest change in the organizations we serve. It will
                                                                                                 • Framework to determine how you’ll      embrace the role of
                                                                                                     Chief Innovation Officer
               be driven through a set of principles of growth and organizational
               purpose. It will focus on people and culture; technology; innovation
                                                                                                 •  Fresh perspective on the partnership between the Chief
                                                                                                     Innovation Officer and Aligning the company goals
               team configuration; incubating ideas and companies; investing in
               ventures of promise.
                                                                                                 •  Blueprint to take action and own your role at work

               It will not be a session of documented challenges but a solution
               making endeavor. It will not be finding answers but expecting to
               bring your own ideas of solutions and share them.

               Zone 2.	Roundtable: “You’re Measuring Me on What?!” Determining the Right Mix of Metrics, KPIs and Baselines for Your Product
                        Innovation Team

               Zone 3.     Roundtable: Let’s Pilot That! Testing Value Propositions with Your Customers to Reduce Risk and Win Big on ROI

12:10pm Food for Thought – Networking Luncheon – Networking Roundtables Hosted by Industry Leaders
	Practitioners and solution providers host a menu of luncheon discussions on pertinent industry issues. Dine and dish with industry experts.
        The list of discussion topics will be available on-site.

 1:10pm        Session to Session Travel Time

                REGISTER NOW           EVENTS.US@FROST.COM           TEL: 1.877.GOFROST (1.877.463.7678)           WWW.PDSXCHANGE.COM                            14
A genda
Wednesday, March 27, 2019                                   DENOTES CONTENT SESSIONS                        DENOTES NETWORKING EVENTS

1:15pm Concurrent Collaboration Zones – The Innovation Boardroom and Best Practice Session
	     The Innovation Boardroom – Engage in high level debate and discussion around the strategic issues facing innovation and product
       development executives.
       Please note:The Innovation Boardroom is reserved for senior level, seasoned executives and seating is limited to encourage maximum
       participant interaction.

	Best Practice Sessions examine a real world use case, dissect the best practices employed, and explore how to apply them to your own
  initiative and company.
                Choose one of the following zones:
                Zone 1.    The Innovation Boardroom:Where Should Innovation and Product Development Live Within the Organization?
                Nias Puthenveetil
                Senior Director – Technology & Innovation
                Cerner Corporation
                Session Abstract:
                                                                                       Key Take-Aways:
                Innovation is not generated spontaneously by specific individuals
                or groups within a company out of the blue. In order to create
                                                                                       • Best practices for balancing innovation and product
                                                                                           development with in an organizational structure.
                innovation, motivated employees, right corporate organizational
                structures, environments that foster innovation and the strong
                                                                                       • Blueprint for crafting a world class entrepreneurial
                                                                                          organizational that foster innovation along with existing
                will to force through reform are required. Efficiently running their
                                                                                          product development
                existing business is not the only task of corporate managers.
                Fostering innovation is another core mission for top management.
                                                                                       • Guide to putting all the pieces together – just like “alphabet
                                                                                          soup” – to achieve the perfect mix of Innovation and
                Every company approaches innovation and product development
                                                                                          Product Development
                in different ways.

                Zone 2.    Best Practice: “It’s All About Me!” Leveraging Data & Customer Insights to Create Highly Personalized Products & Services
	Facilitator:
  Scott Thielman
  Chief Technology Officer
  Product Creation Studio
                Session Abstract:
                                                                                       Key Take-Aways:
                The ability to develop products and services that deliver
                exceptional customer experiences sets truly great companies
                                                                                       • A case study on how customer data can transform products
                                                                                          and experiences
                apart from the mediocre ones. While we know that customer
                feedback is essential to building products that will succeed in
                                                                                       • Insight into how product developers gain valuable
                                                                                           information from customers
                today’s competitive marketplace, the extent to which customer
                input is leveraged varies widely. So, what are the strategies that
                                                                                       • Tips and tricks for integrating customer data and feedback
                                                                                          into your product or service
                great companies employ to make their products and services all
                about the customer?

 2:15pm         Session to Session Travel Time

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A genda
Wednesday, March 27, 2019                          DENOTES CONTENT SESSIONS                         DENOTES NETWORKING EVENTS

Case History
2:20pm   To Market,To Market! What Every Product Innovation Team Should Do to Accelerate Time to Launch
         Sharon Parsons
         Associate Director, Product Design/Development
         Humana
         Session Abstract:
                                                                                Key Take-Aways:
         As competition increases in the market today, companies are
         under even more pressure to bring products to market faster.
                                                                                • Best practices for a new product development process
         Product Developers must innovate quickly in order to avoid being
                                                                                • Lessons learned to decrease the amount of time it takes to
                                                                                   get sign off from multiple stakeholders
         eclipsed by fast moving competitors. What factors improve speed
         to market? How do you move quickly in an environment with many
                                                                                • Fresh perspective to avoid falling victim to the shiny new toy
                                                                                   by adhering to a set product strategy
         stakeholders who need to sign off? How do you stay focused on
         product strategy and not get distracted by the latest shiny new toy?
         In this session we will explore the benefits of following a vigorous
         new product development process and how it can expedite
         introduction to market.

2:50pm   Networking, Refreshment, and Exhibition Break

Speed Runs
3:20pm   Join us for a burst of expert insight on:
         •     Innovating the Product Experience with AR/VR
         •     What’s the Deal on Blockchain Anyway?

Case History
4:05pm   Successful Sprints or Just Sloppy Thinking? The Rainmaker’s Guide to the Proper Execution of Agile
         Pradeep Narendran
         Vice President
         JPMorgan Chase
         Session Abstract:
                                                                                Key Take-Aways:
         How has your organization evaluated the benefits of Agile over
         traditional? Is Agile just a buzzword? Are you afraid to fail? Join
                                                                                • Metrics to evaluate Agile maturity in workplace
         Pradeep Narendran as he takes you through a journey sharing
                                                                                • Framework to enable and enhance Agile via higher degree
                                                                                   of collaboration
         his cross-industry expertise on overcoming hurdles, celebrating
         victories, and defining benchmarks.
                                                                                • Insight on personal cross-industry experience to Agile
                                                                                   best practices

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A genda
Thursday, March 28, 2019                         DENOTES CONTENT SESSIONS                            DENOTES NETWORKING EVENTS

Capstone Keynote
 4:30pm     Innovation Game Changer
            Ashok Chetty
            Innovation Leader
            DuPont

 5:00pm     13th Annual New Product Innovation & Development: A Frost & Sullivan Executive MindXchange Concludes

 Innovation Lab Tour

 8:00am     Registration and Networking Breakfast

 8:45am     Shuttle to Site

 9:30am     Innovation Lab Immersion

12:30pm     Networking Luncheon

 1:15pm     Growth Innovation Leadership Council Executive Roundtable

2:00pm Innovation Lab and Executive Roundtable Concludes
	Shuttle Transportation to Hyatt Regency La Jolla provided.

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Growth • Innovation • Leadership Council Growth Innovation Leadership Council – The
                                                Growth Innovation Leadership Council, a Frost
                                                & Sullivan Professional Development Community,
is the world’s foremost member-driven, global business leadership network for senior-level
executives of the most innovative industries and business functions.The Council enables business
leaders to impact transformational growth strategies by focusing on innovation opportunities
driven by disruptive technologies, mega trends, emerging markets, and new business models.
www.gilcouncil.com/

                Product Creation Studio empowers organizations to break through barriers in
                new product development. With a design-centered approach and expertise in
                developing consumer, medical, and industrial products, our multi-disciplinary team
                is a force multiplier that provides all the skills needed to bring a product vision to
                reality. www.productcreationstudio.com/

                           SmartOrg aligns innovation and finance to drive breakthrough
                           growth. Our methods help you achieve agreement on where and
how much to invest. Our web-based portfolio platform lets you evaluate uncertain opportunities,
compare them, and optimize your portfolio. Along the way, we build your capability to make great
decisions. www.smartorg.com/

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13TH ANNUAL
NEW PRODUCT INNOVATION & DEVELOPMENT:
A FROST & SULLIVAN EXECUTIVE MIND CHANGE
March 25 – 28, 2019 | Hyatt Regency La Jolla | La Jolla, CA

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