OPPORTUNITIES SPONSORSHIP & EXHIBITOR - SATURDAY, APRIL 13, 2019 BRADENTON AREA CONVENTION CENTER - NEURO CHALLENGE FOUNDATION FOR PARKINSON'S

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OPPORTUNITIES SPONSORSHIP & EXHIBITOR - SATURDAY, APRIL 13, 2019 BRADENTON AREA CONVENTION CENTER - NEURO CHALLENGE FOUNDATION FOR PARKINSON'S
parkinsonsexpo
  NeuroChallenge
 @Neuro_Challenge

                                    Sponsorship
                                    & EXHIBITOR
                                 opportunities
   Michelle@neurochallenge.org

                                       Saturday, April 13, 2019
                                 BRADENTON AREA CONVENtION CENTER
                                          BRADENTON, FL
                                 941-926-6413 • neurochallenge.org/expo
OPPORTUNITIES SPONSORSHIP & EXHIBITOR - SATURDAY, APRIL 13, 2019 BRADENTON AREA CONVENTION CENTER - NEURO CHALLENGE FOUNDATION FOR PARKINSON'S
Welcome
Testimonials

       “
  NCF provides
   a wealth of
                     Dear Parkinson’s Community Partner,

                     Neuro Challenge Foundation for Parkinson’s is happy to invite you to support the 2nd
information and      Annual Parkinson’s Expo on April 13, 2019 at the Bradenton Area Convention
  a supportive       Center in Palmetto, FL.
   community.        The Parkinson’s Expo is a day-long event designed to educate, engage and empower

       ”             the Parkinson’s community. The Expo will comprehensively address the needs of
                     people with PD and their caregivers by offering high-quality, important information

       “
                     presented by nationally renowned experts in the field. The Expo will also feature product
                     demonstrations and a myriad of resources to help people with Parkinson’s and their
I truly feel my PD   caregivers live well with the disease today.
  would be more      New in 2019, the Expo will offer Continuing Medical Education (CME) credits and
advanced without     Continuing Education Units (CEU) for physicians and clinicians to learn more about
    NCF and its      treating their patients with Parkinson’s.

     programs.       The Expo will be widely marketed to Parkinson’s communities in central and southwest

       ”
                     Florida and is expected to attract more than 1,800 attendees. There will be no charge to
                     attend the Expo thanks to the generous support of our partners and sponsors — like you.

       “
                     We hope you will consider partnering with Neuro Challenge to support the Parkinson’s
                     community at the Parkinson’s Expo. Space is extremely limited. Please visit our website
    I feel most      (neurochallenge.org) for more information and do not hesitate to contact us with any
  fortunate, and     questions.
 very grateful, to   Kathie Musto                                  Robyn Faucy-Washington
  have access to     Neuro Challenge Foundation for Parkinson’s    Neuro Challenge Foundation for Parkinson’s
 the outstanding     Board Chair                                   Executive Director

 programs, staff
   and services
                     About NCF
provided by NCF.

       ”
                     Neuro Challenge Foundation
                     for Parkinson’s (NCF) is a
                     non-profit organization that

       “
 NCF helps you
 to understand
                     originated in Sarasota in 2008.
                     As we approach our 10th anniversary, we now provide more than 30 monthly educational
                     and support programs to people with Parkinson’s and their caregivers in Sarasota,
                     Manatee, Charlotte and south Pinellas counties.
 and not feel so
 overwhelmed         In addition, we offer individualized care advising, community resource referrals,
 by Parkinson’s      semi-annual Distinguished Speakers Series events, an annual Parkinson’s Symposium,
    Disease.         and a Physician Education Program. NCF serves more than 2,000 people annually and

       ”
                     provides all programs and services at no charge.
OPPORTUNITIES SPONSORSHIP & EXHIBITOR - SATURDAY, APRIL 13, 2019 BRADENTON AREA CONVENTION CENTER - NEURO CHALLENGE FOUNDATION FOR PARKINSON'S
2018 expo highlights
                                                                            100+
The inaugural Parkinson’s Expo, presented by Neuro Challenge
 Foundation was the largest Parkinson’s disease educational event                                               Attendee
    in Florida and one of the largest in the country with over                                                  comMents

                    1,400                                                  Number of
                                                                           volunteers                                 “
                                                                                                          Expo was very well organized
                                                                                                          and presented. Best PD event
            attendees!                                                      Helped to make
                                                                           the expo a success!                    I’ve attended!

                                                                                                                      ”
  Attendees came from location2
    Sarasota, Manatee, Hillsborough, Pinellas, Polk, Charlotte, Lee, Collier, Monroe, Orange, Pasco,
                                                                                                                      “
                                                                                                            Thank you NCF for the
                                                                                                            Expo! I am a seasonal
   Hernando, Citrus, Hardee, Desoto, Miami-Dade, Broward, Lake, Seminole, Palm Beach, Bradford,           resident and have not seen
  Sumter, and Duval counties in Florida. We also had attendees from the following states: Alabama,        anything like this offered in
 Georgia, Illinois, Indiana, Kansas, Massachusetts, Maryland, Missouri, North Carolina, South Carolina,
                                                                                                                my home state!

                                                                                                                      ”
            New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Texas and Virginia.

   bullhorn Share 96%
    Exhibitors were able to share Parkinson’s treatment options,
                                                                                                                      “
                                                                                                              Exhibitors were very
                                                                                                          informative! Thank you for
                                                                                                          allowing us this opportunity.

                                                                                                                      ”
               resources and services with attendees.
                                                                               of
                                                                            attendees

free                                                9                                                                 “
                                                                            felt that the
                                                                             Expo was a                    Thank you for presenting
                                                                            positive and                      such a wonderful,
  Thanks to our sponsors the
                                                                            empowering
                                       renowned                                                               informative event.

                                                                                                                      ”
   event was provided at no
                                                                                event!
   charge to the Parkinson’s
         community.                     speakers
                                                                                    8
                                        from all over the country

            heart                                                                                                     “
                                       presented on topics to help
                                     Educate, Engage and Empower
                                      the Parkinson’s community.
                                                                                                            Was impressed with the
                                                                                                           depth of information that
                                                                                                           was provided at this event.

 Live      demonstrations                                                  news   media
                                                                                                                      ”
                                                                                                                      “
                                                                            The event received media
   of Rock Steady Boxing, Parkinson’s disease in Motion,
                                                                             coverage from several
                    and Pedaling for Parkinson’s.
                                                                                    outlets.                   Presenters supplied
                                                                                                          excellent information about

     86%
     of
                                         75%
                                           of
                                                                              59%
                                                                               of
                                                                                                          Parkinson’s. I was amazed
                                                                                                             by the huge number of
                                                                                                           people who attended. The
                                                                                                           message that there is hope
  attendees                             attendees                           attendees                     and help was stressed. I left
were persons with Parkinson’s         learned of resources that are          stated that they learned
  disease or a caregiver of a          available to them of which             NEW information and         feeling upbeat and positive.

                                                                                                                      ”
  person with Parkinson’s               they previously were not              how to better manage
           disease.                             aware of.                      Parkinson’s Disease.
OPPORTUNITIES SPONSORSHIP & EXHIBITOR - SATURDAY, APRIL 13, 2019 BRADENTON AREA CONVENTION CENTER - NEURO CHALLENGE FOUNDATION FOR PARKINSON'S
thank you
to our 2018 sponsors
                 Presenting Sponsor                         community resource partners
                                                                          FAAST
                                                              (Florida Alliance for Assistive
                                                                Services and Technology)
                                                                   Friendship Centers
                                                                      ITN SunCoast
                                                                     Jewish Family
                  platinum Sponsor
                                                                  and Children Services
                                                               Neuro Challenge Foundation
                                                                     Crafters’ Guild
                                                                     Parkinson Café
                                                                 Parkinson’s Foundation
                                                               PD in Motion – Lynn Hocker
                                                            Rock Steady Boxing – B-Mo Fit and
                                                                      Title Boxing
                                                                    Tidewell Hospice
                                                                   Sarasota Memorial
                        gold Sponsor                               Health Care System
                                                               Sky Family YMCA (Venice)
                                                                  USF Parkinson’s Clinic
                                                              Manatee and Sarasota County
                                                                  Veterans Services
                                                               World Parkinson’s Program

                                                             Parkinson’s lounge sponsor
                     silver Sponsor

                                        Slater-Kassan
                                       Charitable Fund

                                                                    water sponsor
                                                                    Kindred At Home

                                                                    special thanks
                                                            Home Care Assistance, Pro-Motion
                                                              Notions, Rough & Ready Media,
                                                            Joseph Caulkins with Key Chorale,
                     bronze Sponsor                         Lee Dougherty-Ross with the Artist
                                                              Series Concerts, Pepsi, Sarasota
ACADIA Pharmeceuticals                  Knox Medical
                                                               Memorial Health Care System
Adamas Pharmaceuticals                   Medtronic              volunteers, LECOM Medical
  Bioclinica Research             Trilogy Home Healthcare     Students, Rory Martin with the
    Design Science                          UCB              Sarasota County Agricultural Fair
OPPORTUNITIES SPONSORSHIP & EXHIBITOR - SATURDAY, APRIL 13, 2019 BRADENTON AREA CONVENTION CENTER - NEURO CHALLENGE FOUNDATION FOR PARKINSON'S
Objectives                                                                                  Program
                                                                                            Overview
                                                                                            Speakers and their
The primary objective of the Parkinson’s Expo is to Educate, Engage and Empower the         specific topics will
Parkinson’s community. That will be achieved by providing information or presentations       be announced in
on the following:                                                                           september 2018

   The non-motor aspects of Parkinson’s disease
   Medication and treatment options                                                         Dates &
   The importance of movement therapies                                                    Deadlines
   Preparing for the challenges of advanced Parkinson’s disease
                                                                                             June 1, 2018
   Assistive device and technology demonstrations
   Actionable approaches to Parkinson’s disease                                               Sponsorship
                                                                                               opportunities
   Caregiver Support                                                                            available
                                                                                              by invitation to
The Parkinson’s Expo will also connect participants with valuable community resources
                                                                                             current partners
and provide an opportunity for participants to socially engage with others in the
Parkinson’s community.

Any sponsorship proceeds in excess of the Parkinson’s Expo expenses will be used to fund
                                                                                             June 25, 2018
year-round, ongoing support for people with Parkinson’s and their caregivers in the host       Sponsorship
                                                                                            opportunities open
community and surrounding areas.
                                                                                                 to public

Promotional Efforts
                                                                                            november 30,
The Parkinson’s Expo will be promoted throughout Sarasota, Manatee, Charlotte, Desoto,         2018
Lee, Collier, Highlands, Hardee, Pinellas, Hillsborough, Polk, and Orange Counties in the
                                                                                              Deadline to be
following manners:
                                                                                             included in Expo
ÂDistribution of flyers to physician offices, hospitals, and community partners.               advertising
  Print advertising with a circulation of over 129,000 in the following Observer Media
                                                                                             Deadline for
  Group publications: Longboat, Sarasota/Siesta Key, East County, West Orange, Winter         exhibitor table
  Park/Maitland and Windermere Observers and the Business Observer in Manatee,                  selection
  Sarasota, Charlotte, Lee, Collier, Pinellas, Hillsborough, Polk and Orange Counties.
  See Observer Network Reach document included in packet.
ÂDigital advertising in all Observer Media Group properties. See Observer Network           december 7,
  Reach document included in the packet.                                                        2018
                                                                                              Deadline to be
ÂInclusion in each community’s newspaper’s calendar of events.
                                                                                             included in flyer
  Promotion through Facebook and Twitter.
 
ÂEmail announcements by Neuro Challenge Foundation and partner organizations to
  reach over 10,000 people.                                                                  january 12,
  Postcard save the date mailer to at least 5,000 people with Parkinson’s, caregivers,
                                                                                              2019
  neurologists, community partners and other healthcare professionals.                      Registration opens
  Call for registration mailer to at least 5,000 people with Parkinson’s, caregivers,
 
  neurologists, community partners and other healthcare professionals.                      March 8, 2019
ÂPromotion at more than 30 monthly NCF programs in Manatee, Sarasota, Charlotte             Program ads and
  and South Pinellas Counties.                                                               descriptions due
OPPORTUNITIES SPONSORSHIP & EXHIBITOR - SATURDAY, APRIL 13, 2019 BRADENTON AREA CONVENTION CENTER - NEURO CHALLENGE FOUNDATION FOR PARKINSON'S
sponsorship
                   opportunities
                       Space is limited to 22 sponsors at the following levels
Exclusive Presenting $25,000
    Â    choice of 10x10 exhibitor space in the
        First                                                    Â   Company
                                                                           flyer included in participant bag
        exhibition hall with main stage with over 1,800              (maximum size 8.5 x 11 and must be approved by NCF)
        people in attendance                                     Â   Use of Expo Partner Lounge
                                                                     
    Â    minute presentation from main stage on your
        30                                                       Â   Company logo on transition slides
                                                                     
        company’s product and or services
                                                                 Â   Company logo on stage signage
                                                                     
    Â    prominent logo placement in all forms of
        Most
        recognition                                              Â   Company logo in email announcements
                                                                     
    Â   Company
                logo on event flyers distributed to            Â   Full page, back cover ad in the Expo 2019 program
                                                                     
        physician offices, hospitals, partners                   Â   Company logo included on Expo webpage
                                                                     
    Â   Company
                 logo in four half-page ads in the following   Â    right of refusal for sponsorship level, not
                                                                     First
        Observer Media Group publications: Longboat,                 amount, for 2020 Expo
        Sarasota, East County, Siesta Key, West Orange,          Â   Company logo on event signage
                                                                     
        Winter Park/Maitland and Windermere Observers
        and the Business Observer in Sarasota, Manatee,          Â   Recognition
                                                                               in the sponsorship packet for Expo
        Charlotte, Lee, Collier, Pinellas, Hillsborough, Polk,       2020
        and Orange Counties. See Observer Network Reach          Â    of phrase “(your company name) Supporter of
                                                                     Use
        document included in the packet.                             the Expo 2019” on corporate materials until April
    Â   Branded
              promotional item included in participant             30, 2019 (subject to approval by NCF)
        bag (must be approved by NCF)                            Â   Social Media advertising on Facebook and Twitter
                                                                     

Diamond $15,000 — Limited to 2
    Â   5minute opportunity to address crowd from main          Â   ompany flyer included in participant bag
                                                                     C
         stage (placement decided by NCF)                            (maximum size 8.5 x 11 and must be approved by NCF)
    Â   riority of 10x10 exhibitor space in the exhibition
        P                                                        Â   Use of Expo Partner Lounge
                                                                     
        hall with main stage with over 1,800 people in           Â   Company logo on transition slides
                                                                     
        attendance
                                                                 Â   Company logo on stage signage
                                                                     
    Â   rominent logo placement in all forms of
        P
        recognition                                              Â   Company logo in email announcements
                                                                     
    Â   ompany logo on event flyers distributed to
        C                                                        Â   ull page ad, inside front or inside back cover, in the
                                                                     F
        physician offices, hospitals, partners                       Expo 2019 program
    Â   ompany logo in four half-page ads in the following
        C                                                        Â   Company logo included on Expo webpage
                                                                     
        Observer Media Group publications: Longboat,             Â   irst right of refusal for sponsorship level, not
                                                                     F
        Sarasota, East County, Siesta Key, West Orange,              amount, for 2020 Expo
        Winter Park/Maitland and Windermere Observers            Â   Company logo on event signage
                                                                     
        and the Business Observer in Sarasota, Manatee,
        Charlotte, Lee, Collier, Pinellas, Hillsborough, Polk,   Â   Recognition in the sponsorship packet for Expo 2020
                                                                     
        and Orange Counties. See Observer Network Reach          Â   se of phrase “(your company name) Supporter of
                                                                     U
        document included in the packet.                             the Expo 2019” on corporate materials until April
    Â   randed promotional item included in participant
        B                                                            30, 2019 (subject to approval by NCF)
        bag (must be approved by NCF)                            Â   Social Media advertising on Facebook and Twitter
                                                                     
OPPORTUNITIES SPONSORSHIP & EXHIBITOR - SATURDAY, APRIL 13, 2019 BRADENTON AREA CONVENTION CENTER - NEURO CHALLENGE FOUNDATION FOR PARKINSON'S
Platinum $10,000 — Limited to 5
    Â   10x10 exhibitor space in the exhibition hall with         Â   se of Expo Partner Lounge
                                                                       U
         main stage with over 1,800 people in attendance           Â   Company logo on transition slides
                                                                       
    Â    Company logo on event flyers distributed to
                                                                  Â   Company logo on stage signage
                                                                       
         physician offices, hospitals, partners
                                                                   Â   Company logo in email announcements
                                                                       
    Â    Company logo in four half-page ads in the following
         
         Observer Media Group publications: Longboat,              Â   Full page ad in the Expo 2019 program
                                                                       
         Sarasota, East County, Siesta Key, West Orange,           Â   Company logo included on Expo webpage
                                                                       
         Winter Park/Maitland and Windermere Observers             Â   First right of refusal for sponsorship level, not
                                                                       
         and the Business Observer in Sarasota, Manatee,               amount, for 2020 Expo
         Charlotte, Lee, Collier, Pinellas, Hillsborough, Polk,    Â   Company logo on event signage
                                                                       
         and Orange Counties. See Observer Network Reach           Â   Recognition in the sponsorship packet for Expo
                                                                       
         document included in the packet.                              2020
    Â    Branded promotional item included in participant
                                                                  Â   Use of phrase “(your company name) Supporter of
                                                                       
         bag (must be approved by NCF)                                 the Expo 2019” on corporate materials until April
    Â    Company flyer included in participant bag
                                                                      30, 2019 (subject to approval by NCF)
         (maximum size 8.5 x 11 and must be approved by NCF)       Â   Social Media advertising on Facebook and Twitter
                                                                       
Gold $7,500 — Limited to 5
    Â   8ft table in the exhibition hall with main stage with     Â   ompany flyer included in participant bag
                                                                       C
         over 1,800 people in attendance                               (maximum size 8.5 x 11 and must be approved by NCF)
    Â   ompany logo on event flyers to physician offices,
        C                                                          Â   Company logo in email announcements
                                                                       
        hospitals, partners                                        Â   Half page ad in the Expo 2019 program
                                                                       
    Â   ompany logo in four half-page ads in the
        C                                                          Â   Company logo included on Expo webpage
                                                                       
        following Observer Media Group publications:               Â   First right of refusal for sponsorship level, not
                                                                       
        Longboat, Sarasota, East County, Siesta Key, West              amount, for 2020 Expo
        Orange, Winter Park/Maitland and Windermere                Â   Company logo on event signage
                                                                       
        Observers and the Business Observer in Sarasota,           Â   Recognition in the sponsorship packet for Expo 2020
                                                                       
        Manatee, Charlotte, Lee, Collier, Pinellas,                Â   Use of phrase “(your company name) Supporter of
                                                                       
        Hillsborough, Polk, and Orange Counties. See                   the Expo 2019” on corporate materials until April 30,
        Observer Network Reach document included in the                2019 (subject to approval by NCF)
        packet.                                                    Â   Social Media advertising via Facebook and Twitter
                                                                       
Silver $5,000 — Limited to 5
    Â   Priority
               choice of 8ft table in exhibitor area. This       Â   Company listing in email announcements
                                                                       
        area is not located in exhibition hall with main stage.    Â   Quarter page ad in the Expo 2019 program
                                                                       
    Â   ompany logo on event flyers to physician offices,
        C                                                          Â   Company listing included on Expo webpage
                                                                       
        hospitals, partners
                                                                   Â   irst right of refusal for sponsorship level, not
                                                                       F
    Â   ompany listing in four half-page ads in the following
        C                                                              amount, for 2020 Expo
        Observer Media Group publications: Longboat,               Â   Company logo on event signage
                                                                       
        Sarasota, East County, Siesta Key, West Orange,
        Winter Park/Maitland and Windermere Observers              Â   Recognition in the sponsorship packet for Expo 2020
                                                                       
        and the Business Observer in Sarasota, Manatee,            Â   se of phrase “(your company name) Supporter of
                                                                       U
        Charlotte, Lee, Collier, Pinellas, Hillsborough, Polk,         the Expo 2019” on corporate materials until April 30,
        and Orange Counties. See Observer Network Reach                2019 (subject to approval by NCF)
        document included in the packet.                           Â   Social Media advertising via Facebook and Twitter
                                                                       
Bronze $3,000 —Limited to 4
        Â 8ft table in exhibitor area outside of the exhibition   Â    ompany listing on event signage
                                                                        C
           hall with main stage                                    Â    Recognition in the sponsorship packet for Expo 2020
                                                                        
        Â Company listing in email announcements                  Â    Use of phrase “(your company name) Supporter of
                                                                        
        Â Company listing in the Expo 2019 program                     the Expo 2019” on corporate materials until April
        Â Company listing included on Expo webpage                     30, 2019 (subject to approval by NCF)
other sponsorship
            opportunities
                      The following opportunities are exclusive and do not include
                              an exhibitor table unless noted in description.

Coffee Sponsor $3,500
Everyone loves coffee!
NCF will provide coffee. Sponsor has option to provide a cup with their logo. Coffee stations will have signage with
sponsor’s logo. Sponsor may distribute promotional material at coffee stations. Sponsor will be listed in the program.
Sponsor may provide volunteers to assist with coffee stations.

Water Sponsor $3,500
Everyone needs water!
NCF will provide water. Water stations will have signage with sponsor’s logo. Sponsor will be listed in the program.
Sponsor may distribute promotional materials at water stations. Sponsor may provide volunteers to assist with water
stations.

Continuing Medical Education &
Continuing Education Unit Sponsor $2,500 — Limit 2
Half-page ad in Expo program. Sponsor included on CME & CEU promotional materials.
(Does not include exhibitor table.)

Breakout Session Sponsor $1,000 — Limit 4
Sponsorship for a minimum of two breakout sessions with up to 360 attendees. Five minute opportunity to address the
attendees in the breakout room (breakout sessions will be for Atypical Parkinson’s, including Lewy body and late stage
Parkinson’s). An 8 ft table will be provided in the breakout room for the sponsors during the presentations.

Community Resource Partner — $500 local non-profit; $1,500 local for-profit
(CRP is for local non-profit and local for-profit organizations that provide valuable resources
for the Parkinson’s community; limited to 18)
Six-foot table in Community Resource Room not in main exhibition hall. Sponsor will be listed in the Expo program.

                   Non-profit organizations will receive a 15% discount on sponsorship opportunities.
                                          Tax exempt certificate is required.
                                  This discount is not applicable to the Community Resource Partner option.
 All sponsorship inquiries must be approved by Neuro Challenge Foundation for Parkinson’s. NCF has the right to refuse any potential sponsors.
Inquiries &                                                                                        For
                                                                                                         sponsorship
          Information                                                                                      inquiries
                                                                                                             please
                                                                                                           contact
                            CANCELLATION policy                                                          Michelle Gambler at
Cancellation requests must be submitted in writing via email to michelle@
neurochallenge.org. Neuro Challenge Foundation will retain the following percentages                         michelle@
                                                                                                         neurochallenge.org
of cancelled sponsorship commitments:
                                                                                                                  or call
                        Â Before August 31, 2018: 20%
                          Between September 1, 2018 and October 31, 2018: 50%
                        Â                                                                               941-926-6413
                        Â On or after November 1, 2018: 100%

                            Companies eligible to participate are
   Medical supply or equipment                Book publishers                           Insurance providers
   Pharmaceutical                             Home healthcare and hospice               Physician practices/groups
                                                                                           Parkinson research and advocacy
                                                                                         Â 
  Laboratory equipment or
                                            Assisted living, skilled nursing and
                                            Â 
                                                                                           organizations
    instruments                                 rehab facilities
                                                                                           Non-profit organizations that serve
                                                                                         Â 
   Medical software                           Hospitals                                  the Parkinson’s community

The Parkinson’s Expo
SAturday, April 13, 2019                   Â   BRADENTON, Fl

NEURO CHALLENGE FOUNDATION, INC. IS A REGISTERED 501(C)(3) NON-PROFIT CORPORATION. A COPY OF THE OFFICIAL REGISTRATION AND FINANCIAL
INFORMATION MAY BE OBTAINED FROM THE DIVISION OF CONSUMER SERVICES BY CALLING TOLL-FREE WITHIN THE STATE (1-800-HELP-FLA) OR FROM
THE WEBSITE: WWW.FRESHFROMFLORIDA.COM. REGISTRATION DOES NOT IMPLY ENDORSEMENT, APPROVAL, OR RECOMMENDATION BY THE STATE. ONE
HUNDRED PERCENT (100%) OF EACH CONTRIBUTION IS RECEIVED BY NEURO CHALLENGE FOUNDATION, INC. CHARITABLE REGISTRATION NUMBER: CH26789
Sponsorship Amenities by level
                                                 Exclusive   Diamond
                                                Presenting   Limited to 2
                                                                            Platinum    Gold    Silver   Bronze
                                                 $25,000                     $10,000   $7,500   $5,000   $3,000
                                                             $15,000

First choice of exhibitor space (10x10) in
the exhibition hall with main stage
30 minute presentation from main stage
on your company’s product and or services
Priority choice of exhibitor space (10x10) in
exhibition hall with main stage
5 minute opportunity to address crowd
from main stage
Company logo on event flyer to physician
offices, hospitals, partners
Company listing on event flyer to
physician offices, hospitals, partners
Company logo in Observer Media Group
advertising
Company listing in Observer Media Group
advertising
10x10 space in exhibition hall with main
stage
8 ft table in exhibition hall with main stage
8 ft table in exhibition area (Not in Main
Exhibition Hall)
Branded promotional item included in
participant bag (must be approved by NCF)
Company flyer included in participant bag
(must be approved by NCF)
Use of Expo partner lounge
Company logo on transition slides
Company logo displayed on stage signage
Company logo in email announcements
Company listing in email announcements
Ad in the PE 2019 program (Ad size varies
by sponsor level. See sponsorship details
by level)
Company listing in the PE 2019 program
Company logo included on PE webpage
Company listing included on PE webpage
Company logo on event signage
Company listing on event signage
First right of refusal for sponsorship level,
not amount, for 2020 PE
Recognition in the sponsorship packet for
PE 2020
Use of phrase “(your company name)
Supporter of the PE 2019” on corporate
materials until April 30, 2019 (subject to
approval by NCF)
Jacksonville
                                                                                                                                                                                                                                                                           PRINT                                        Daily Record
                                 PLANT CITY TIMES &

       Observer
                                                                                                                                                                                                                                                                       PLANT CITY
                                                                                                                                                                                                                  Area Games prep.
                                                                                                                                                                                                                  SEE PAGE 12.
                                       YOU. YOUR NEIGHBORS. YOUR NEIGHBORHOOD.
    VOLUME 4, NO. 37                                                                                                                                                                                  FREE           •    FRIDAY, MARCH 24, 2017

    The Price of Progress                                                                                                                                                                                                   YOUR TOWN

    Residents weigh in on a potential rezoning for development near Walden Pointe. SEE PAGE 3.

    JOINING THE RANKS
    Ryan Johnson, a Durant
    High School senior, was
    appointed to the United
    States Military Academy at
    West Point. In August, he’ll
    officially become a cadet
    and pursue his dream of a
                                                                                                                                                                                                                                              Courtesy photo
                                                                                                                                                                                                                         N.L. and Dorothy Snow have been
                                                                                                                                                                                                                         married for 68 years.

                                                                                                                                                                                                                       Happy Anniversary
                                                                                                                                                                                                                                                                       TIMES & OBSERVER   14,500
                                                                                                                                                                                                                       N.L. and Dorothy Snow, of Plant
    military career.                                                                                                                                                                                                   City, celebrated their 68th
                                                                                                                                                                                                                       wedding anniversary Thursday,
    EMILY TOPPER                                                                                                                                                                                                       March 23.

                                                                                                                                                                                                                                                                                                                                                   Palm Coast
    MANAGING EDITOR                                                                                                                                                                                                       N.L. Snow served as a medic
                                                                                                                                                                                                                       in the United States Army in

    R
                                                                                                                                                                                                                       World War II through March 23,
               yan Johnson was                                                                                                                                                                                         1946.
                                                                                                                                                                                                                          Exactly three years later, N.L.
               trying not to get his                                                                                                                                                                                   Snow and Dorothy Snow were
                                                                                                                                                                                                                       married on March 23, 1949.
               hopes up.                                                                                                                                                                                                  The couple has two children,
                                                                                                                                                                                                                       Connie Snow Dennison and
      The Durant High School                                                                                                                                                                                           Linda Snow Carroll. They also
                                                                                                                                                                                                                       have three grandchildren and
    senior knew how hard it was                                                                                                                                                                                        four great-grandchildren.

                                                                                                                                                                                                                                                                       WEST ORANGE
    to get into the United States
    Military Academy at West
    Point. In 2015, the school

                                                                                                                                                                                                                                                                                                                                                   Observer
                                                    was the premier institute.”
    established by Thomas Jeffer-                     In addition to submitting his SAT
                                                    scores and filling out admission
    son accepted only 10% of its                    forms and essays, Johnson also had
                                                    to get recommendation for admit-
    14,829 applicants.                              tance to the academy by elected offi-
                                                    cials. He received nominations from
      “I’ve wanted to go for about                  both U.S. Rep. Dennis Ross and Sen.
                                                    Marco Rubio. Johnson was one of only
    two to three years,” Johnson                    10 students in Florida to be recom-
                                                    mended by the Florida senator.                                                                                                                                     Back to
    said. “My father and grand-                       But after receiving the nomina-                                                                                                                                  Kindergarten
                                                    tions in November, he had to begin
    father both served, so I was                    the waiting process. Most applicants                                                                                                                               The Plant City High School
                                                    didn’t hear back from the academy                                                                                                                                  Drama department will
    interested in the military in                   until March or April, if not later.

                                                                                                                                                                                                                                                                                          20,000
                                                                                                                                                                                                                       present its spring production,

                                                                                                                                                                                                                                                                       TIMES & OBSERVER
                                                      Or so Johnson thought. In mid-                                                                                                                                   ‘All I Really Need to Know I
    general. I became interested                    January, on a trip to West Point, his                                                                                                                              Learned in Kindergarten’ at 7
                                                    cellphone rang.                                                                                                                                                    p.m. Friday, March 24 and
    in West Point at the end of                       “The plane landed and I checked                                                                                                                                  Saturday, March 25.
                                                    my voicemail,” he said.                                                                                                                                               The production will be held
    my sophomore year. I want to                      He had a message from Rubio:                                                                                                                                     in the auditorium of Plant City
                                                                                                                                                                                                                       High School, 1 Raider Place.
    be a leader, and I knew that it                                     SEE JOHNSON PAGE 4                                                                                                                                The play is based on a book
                                                                                                                                                                                                                       of short essays by author and
                                                                                                                                                                                                                       minister Robert Fulghun.

                                                                                                                                                                                                                                                                                                                              Ormond Beach
                                                                                                                                                                                                                          Tickets are $5 for children
                                                                                                                                                                                                                       and $10 for adults.

    Plant City leads county’s effort to enhance the Vietnam Memorial
    The Wall of Faces Project is an effort to attach more names                                                   forth by the the Vietnam Veterans
                                                                                                                  Memorial Fund to enhance the com-
    and stories to the existing memorial in Washington, D.C.                                                      memoration of the more than 58,300
                                                                                                                  American soldiers who sacrificed
    DANIEL FIGUEROA IV                              forces from north to south Vietnam,                           their lives during the Vietnam War.

                                                                                                                                                                                                                                                                                                                                  Observer
    STAFF WRITER                                    through Laos and Cambodia.                                    The project seeks to add photos and
                                                       While approaching the airstrip at                          personal stories to those names on the
    His callsign was Covey.                         Khe Sahn in the Quang Tri Province                            Vietnam Memorial Wall in Washing-
       It was near dusk on Aug. 23, 1967,           of the Republic of South Vietnam,                             ton, D.C.
    when United States Air Force Capt.              small-arms fire from enemy forces                               “They are attaching a photograph
    DeRex Williams Jr. was piloting his             punctured the cockpit and damaged                             or information about that person’s
    Cessna O1E “Bird Dog,” an unarmed,              the plane’s engine. Williams suffered                         history to the name, so it’s just not a
    fixed wing, propeller-driven aircraft           multiple injuries from the enemy                              name on a wall,” Shelby Bender, pres-
    about the size of a pickup truck.               fire and attempted to crash-land his                          ident and executive director of the
       He was 50 feet above the Ho Chi              plane.                                                        East Hillsborough Historical Society
    Minh trail in Vietnam, a mountain-                 He was able to save his observer,                          said. She’s assisting with identifying
    ous area of triple-canopy jungle and            but not his own life. At 34, it was the                       fallen soldiers from Hillsborough and
    dense rainforests. He and an observ-            Plant City resident’s second tour in                          Polk counties. “They’re giving life to

                                                                                                                                                                                                                                                                                          15,000
    er from the Marine Corps were on a              Vietnam.                                                      the names.”

                                                                                                                                                                                                                                                                       WINDERMERE
    visual reconnaissance mission look-                Fifty years later, thanks to the Wall                        Since 2009, the VVMF has collect-
    ing for signs of North Vietnamese               of Faces project, the memory of Wil-                          ed more than 50,000 photos for the
    Army convoys coming down the trail,             liams’ sacrifice and his visage will be                       project. The 50,000th addition was
    which was often used to transport               preserved for generations to come.                                                                                                                                                        Daniel Figueroa IV
    arms and personnel for opposition                  The Wall of Faces is an effort put                                     SEE MEMORIAL PAGE 4                Shelby Bender with records and military awards of USAF Cpt. DeRex Williams Jr.

                                                                                                                                                                                                                                                                       OBSERVER
       WINTER PARK/MAITLAND

      Observer
                                                                                                 Serving Winter Park, Maitland and Baldwin Park

    VOLUME 29, NO. 18

      YOUR TOWN
      SUNSHINE CLUB
      HOSTS CONCERT
                                YOU. YOUR NEIGHBORS. YOUR NEIGHBORHOOD.
                                                                                                                                     50 CENTS        •   FRIDAY, MAY 5, 2017

                                                                                                                                                                                                            Keep on
                                                                                                                                                                                                                                                                       WINTER PARK/      10,000
                                                                                                                                                                                                                                                                       MAITLAND OBSERVER
                                            Kathryn Abely                                  Patricia Abely              Carly Auerbach            Sara Bartlett               Emma Bishop
                                                                                                                                                                                                            rollin’

                                                                                                 HEADS
                                                                                                                                                                                                             The Bike 5 Cities ride will
                                                                                                                                                                                                             show cyclists the safe way
                                                                                                                                                                                                             around Central Florida.
      Celtic musician Ennis Pruitt                                                                                                                                                                            ISAAC BABCOCK
      stopped by the Sunshine                                                                                                                                                                                 MANAGING EDITOR
      Club for a recent perfor-
      mance. Pruitt played a                                                                                                                                                                                  It’s time to grease up the chain
      variety of instruments,               Everett Christian                                                                                                                Julia Finfrock                   and air up the tires: A 28-mile
      including the penny whistle,                                                                                                                                                                            Bike 5 Cities ride is coming up

                                                                                                 of the class
      bouzouki and guitar.                                                                                                                                                                                    Saturday.
                                                                                                                                                                                                                 Bike/Walk Central Florida is
                                                                                                                                                                                                              partnering with Winter Park,

   Comstock
                                                                                                                                                                                                              Orlando, Casselberry, Maitland
                                                                                                                                                                                                              and Eatonville to give a free tour
                                                                                                                                                                                                              of safe cycling routes to help
                                                                                                                                                                                                              familiarize would-be cyclists.
                                                                                                                                                                                                              It’s a guided family-friendly

   conundrum
                                                                                                  When Winter Park High School’s Class of                                                                     ride on scenic bike trails and
                                            Ansley Fleming                                                                                                                   Lawson Hefler                    some residential roads.
                                                                                                 2017 turns its tassels in just a few weeks, the                                                                 “It’s the power of a great
                                                                                                                                                                                                              idea,” said Lisa Portelli, a board
                                                                                                 school also will celebrate the achievements                                                                  member with Bike-Walk Cen-

                                        PALM COAST
                                                                                                                                                                                                              tral Florida. “What Bike/Walk
    Winter Park leaders                                                                                                                                                                                    DESIGNED

                                                                                                                                                                                                                                                                                                                                 West-Orange Times
                                                                                                  of its top performers. All 31 of them. We                                                                   wanted was two objectives:
    seek a fair sale of
                                                                                                                                                                                                           WITH YOU
                                                                                                                                                                                                              One, to show where we can
                                                                                                    recently caught up these valedictorians.
    Comstock property.

   Observer
                                                                                                                                                                                                           IN MIND
                                                                                                                                                                                                                SEE RIDE PAGE 2

    TIM FREED                                                                                                    SEE PAGES 4-5                                                                             Notice  something
    STAFF WRITER                            Hana Herndon                                                                                                                     Ryan Kainz
                                                                                                                                                                                                              IF YOU     GO
                                                                                                                                                                                                           different? No, we didn’t
    Can Winter Park find a fair way                                                                                                                                                                           BIKE 5 CITIES
    to sell its piece of property along                                                                                                                                                                    change   our hair. We
                                                                                                                                                                                                              WHEN: 8 a.m. Saturday,
    Comstock Avenue?                                                                                                                                                                                       rethought
                                                                                                                                                                                                              May 6    every inch of

                                                                                                                                                                                                                                                                       PALM COAST         30,000
      A discussion of proper con-                                                                                                                                                                             WHERE:
                                                                                                                                                                                                           your        Mead to
                                                                                                                                                                                                                 Observer    Garden,
                                                                                                                                                                                                                               make
    duct and fairness arose during                                                                                                                                                                            1500 S. Denning Drive,
    the April 24 Winter Park City
                                                                                                                                                                                                           it more  informative and
                                                                                                                                                                                                              Winter Park.
    Commission meeting, when                                                                                                                                                                               more  fun than
                                                                                                                                                                                                              DETAILS:      ever.
                                                                                                                                                                                                                        Discover safe
    commissioners looked at two                                                                                                                                                                            SEE PAGE
                                                                                                                                                                                                             bike    6 and trails
                                                                                                                                                                                                                  routes
  YOU.
    offers to YOUR
                purchase theNEIGHBORS.                             YOUR NEIGHBORHOOD.

                                                                                                                                                                                                                                                                                                                                 & Observer
                              property                                                                                                                                                                       through Winter Park,
    at 301 W. Comstock Ave.             Alexis Kidd                                        Madelyn Kidd                Courtney Larson           Kevin Li                    Bijal Mehta                     Orlando, Casselberry,
      Both
  VOLUME      parties
           6, NO. 8W — Winter Park                                                                                                                                                    FREE      •       MaitlandMARCH
                                                                                                                                                                                                    THURSDAY,   and Eatonville
                                                                                                                                                                                                                         26, on2015
    Redevelopment Agency LTD                                                                                                                                                                                      a free, guided ride-along.
    and Rowland & Company LLC                                                                                                                                                                                     REGISTRATION: bike-

        SEE ACCEPTABLE PAGE 2                                CODE ENFORCEMENT                                                                                                                                     walkcentralflorida.org/
                                                                                                                                                                                                                  bike5cities

                                            Rebecca Michel   DOES IT WORK FOR YOU?         Alexandra Moore             Anna Myers                Taylor Pearson              Kennedy Rand                     CREATIVE
                                                                                                                                                                                                              DISPLAY

                                                                                                                                                                                                                                                                       OBSERVER
     MEET MR. AND
     MISS MATANZAS
     Pageant power! Who

                                                                                                                                                                                                                                                                                                                                       Winter Park /
     took home the crowns?
     PAGE 21
     WHO IS FLAGLER’S                       Nicole Sarna                                   Madeline Schmitt            Emily Sedwick             Milan Shah                  Anna Steltenkamp

     MOST POWERFUL
     STUDENT?
     PAGE 11
                                                                                                                                                                                                              2017 Paint Out features
                                                                                                                                                                                                              plein air painting, party.
  ‘Kill list’
     USPS 00-6186
     Publisher statement on page 4.
                                            Julia Story                                    Judin Thomas                Stuart Thomas             Iolanda Weidgenant          Brooke Worthington
                                                                                                                                                                                                              See page 7 and online:
                                                                                                                                                                                                              OrangeObserver.com

  targets
  Flagler
          ORMOND BEACH
  Rick Staly: ‘There’s no

    Observer
  credible threat’ in town.

      T
  BRIAN MCMILLAN
  EXECUTIVE EDITOR
                                                                JONATHAN SIMMONS
                                                                NEWS EDITOR

                                                                                  hings can get nasty in the field for
                                                                                                                                                            restrictions, and does so more vehicle
                                                                                                                                                            proactively, than the neighboring
                                                                                                                                                                                                            DESIGNED
                                                                                                                                                                                                            WITH YOU
                                                                                                                                                                                                            IN MIND
                                                             Palm Coast resident Jane Villa-Lobos spends a lot of time and energy making her yard a model neighbor and representative of Palm Coast’s beauty.

                                                                                                                                                              Palm Coast’s Code Enforce- Grossman said, racking up 600-
                                                                                                                                                            ment Section enforces more 900       Notice   something
                                                                                                                                                                                                      miles  per month per city
                                                                                                                                                                                                        each.No, we didn’t
                                                                                                                                                                                                 different?
                                                                                                                                                                                                   At the heart of the difference
                                                                                                                                                            municipalities of Flagler Beach ischange       ourofhair.
                                                                                                                                                                                                    a matter          We
                                                                                                                                                                                                                 philosophy   that
                                                                                                                                                                                                                                       Jonathan Simmons

                                                                                                                                                                                                                                                                                                                       Windermere      Maitland Observer
                                                                                                                                                                                                                                                                                                                          Observer
    While ISIS has been in the news               a code enforcement officer in Palm                                                                        and Bunnell, or unincorporated some  rethought     every
                                                                                                                                                                                                       residents  loveinch
                                                                                                                                                                                                                       and of
                                                                                                                                                                                                                            others

                                                                                                                                                                                                                                                                       ORMOND BEACH       15,000
  a great deal of late, it has always                                                                                                                       Flagler County. Its code enforce- can’t
                                                                                                                                                                                                 yourstand.    Palmto
                                                                                                                                                                                                        Observer     Coast,
                                                                                                                                                                                                                       makeunlike
  been a problem far from home.                   Coast. “It can be brutal out there,”                                                                      ment section has 13 employees to its neighbors, is a community
  But the terrorist organization                                                                                                                                                                 it more
                                                                                                                                                            Bunnell’s one, the county’s two, whose         informative
                                                                                                                                                                                                        formation   owes and
                                                                                                                                                                                                                          much to
  recently released a “Kill List”      Supervisor Barbara Grossman said. “We’ve                                                                             and Flagler Beach’s one employee the more   fun of
                                                                                                                                                                                                     efforts than   ever.company
                                                                                                                                                                                                                a single
  that identifies two Palm Coast                                                                                                                            and a volunteer. And, unlike the —   SEEITT — which
                                                                                                                                                                                                      PAGE   6    once owned the
  YOU. YOUR
  residences    among a totalNEIGHBORS.
                                of 100 hadYOUR        NEIGHBORHOOD.
                                            people show   us guns, we’ve had animals                                                                        county or other municipalities, land and sculpted a community
  scattered around the country.                                                                                                                             Palm Coast’s code enforcement with a particular look, bound
  The  direction
   VOLUME  3, NO. 27 from ISIS leaders let loose on us. One individual tried to pull an                                                                     relies heavily on its officers
                                                                                                                                                                                   FREEmak-     together byMARCH
                                                                                                                                                                                           • THURSDAY,        a set of codes  that
                                                                                                                                                                                                                        26, 2015
  to their followers: Hunt down                                                                                                                             ing rounds, looking for violations: dictate house-paint color; fence
  and kill these 100, all of whom are  officer out of his vehicle. And then there are                                                                       Each officer drives every street in height, color and material; and

  Your guide to the road map of the future
  current and former U.S. military                                                                                                                          the city at least twice per month, what types of vehicles may be
  personnel.                           people out there that say, ‘Thank you.’”
    Working closely with the FBI,                                                                                                                           STORY CONTINUES ON PAGE 3
  the Flagler County Sheriff’s
  Office has identified the Palm
  What will the roads look like in 10 or 20 years in Ormond Beach? What new connections are planned?
  SEE ISIS PAGE 4
  A Volusia planning group asks Ormond and other cities to list future transportation needs. PAGE 3
                                                                                                                                                                  Best in

                                                                                                                                                                                                                                                                       OBSERVER
    YOUR TOWN
                                                                                                                                                                  class:
     DRUMMING UP
     ENTHUSIASM                                                                                                                                                   FPC has
     Native American Festival
     celebrates 25 years.
                                                                                                                                                                  THE RAINBOW BRIDGE
                                                                                                                                                                  historic
     PAGE 16                                                                                                                                                                   A MATTER OF
                                                                                                                                                                  week         LIFE AND DEATH

                                                                                                                                                                  A new leash
     “I try to be friendly to
                                                                                                                                                                                                               Walk Out of Darkness
    everybody. I think of it as how
                                                                                                                                                                                                               raises awareness and
    I would want to be treated
                                                                                                                                                                  Flagler Palm Coast                           support for suicide
    when I’m shopping.”
                                                                                                                                                                  won the Five-Star meet                       prevention at Flagler

                                                                                                                                                                  ON LIFE
    Jennifer Underwood, Target
                                                                                                                                                                  and the Bob Hayes                            Palm Coast High School.
    employee, and the Friendliest                                                                                                                                 Invitational.                                PAGE 4
    Cashier of the Week
                                                             Jimmie Robinson prepares to take the baton at the Bob Hayes event.                                   PAGE 15

                                                                                                                                                                                                                                                                                                                            Plant City
    Courtney Bell and Ray Probart                                                                                                                                   Hundreds of dogs and their
                                                                                                                                                                    owners turn Granada
  Vet group                                                                                                                                                         into a Rainbow Bridge
                                                                                                                                                                    as they remember past pets
  has cash                                                                                                                                                          and raise money for Sophie’s

                                                                                                                                                                                                                                                                       JACKSONVILLE       6,000
                                                                                                                                                                    Circle Dog Rescue.
  problems                                                                                                                                                          PAGE 15

                                                                                                                                                                                                                                                                                                                            Observer
  Maintenance costs now
  limit their charity work.

                                                             Father Lopez track: Sister act
  WAYNE GRANT
  NEWS EDITOR                                                                                                                                                                                                     INSIDE
  “There are termites in this build-
  ing older than Ormond Beach,”
  Rev. Willie Branch said recently,
  speaking about the old gov-
  ernment building that serves
  as headquarters for American
  Legion Post 267.

                                                                                                                                                                                                                                                                       DAILY RECORD
    He may be kidding about the
  termites, but he’s not kidding
  when he talks about the main-
  tenance required on the historic
  building at 156 New Britain Ave.
  that was constructed in 1895.
    The veterans are finding them-                                                                                                                                                                                SIP FOR A CAUSE,
  selves in a financial bind. They                                                                                                                                                                                AT CHARI-TEA
  pay a token rent to the city, which
  owns the building, but their lease
                                                                                                                                                                                                                  Little Blog Dress serves
  requires them to pay 100% of the                                                                                                                                                                                as hostess for the group.
  maintenance.                                                                                                                                                                                                    PAGE 9
    “This building needs some
  major work,” said Branch, who is
  post commander. Currently there                                                                                                                                                                                 WATER METER
  are electrical issues and deterio-                                                                                                                                                                              DISASTER?
  rating wood.
    Being an Ormond Beach His-                               Wilson sisters Megan and Emily, one of the team’s five sister pairs, know how to have fun while competing.                                           One resident came home
  toric Landmark, any exterior                                                                                                                                                                                    to a $906.54 charge.
  changes must conform to the
                                                             Coach Sue O’Malley said having five pairs of sisters on the track team at Father                                                                     PAGE 10
                SEE LEGION PAGE 2                            Lopez takes the phrase “sibling rivalry” to a whole new level. PAGE 11

                                                       J U LY 11 - J U LY 17, 2014 | T H R E E D O L L A R S

                                           FLOR IDA’S NE WSPAPER FOR T HE C - SUI T E

Health Care | In a crowded market, niche pharmacies stand out from their competition. PG.8

                                                                                                                                                                                                                                                                       BUSINESS           7,036
                                                                                                                                                                                                                                                                                                                            East County
 P A S C O • H I L L S B O R O U G H • P I N E L L A S • M A N AT E E • S A R A S O TA • C H A R L O T T E • L E E • C O L L I E R

                                                                                                                                               intense
                                                                                                                                                                                                                                                                                                      Longboat Key
                                                                                                                                                                         SPECIAL ISSUE: HEALTH CARE
                                                                                                                                                                                        PAGES 7 THROUGH 13

                                                                                                                              QUEST                                                                                                                                    OBSERVER                                             Observer
                                                                                                                                                                                                                                                                                                      Observer
                                                                                                                                                                                      Cancer treatment practices need
                                                                                                                                                                                         to get big to survive. One firm
                                                                                                                                                                                        attempts to lead the way while
                                                                                                                                                                                                       controlling costs.
                                                                                                                                                                                                           PAGE 12

                                      E A ST COUNTY
                                                                                                                                                                                                                                               The Observer

    Observer
                                                                                                    Lakewood Ranch’s weekly newspaper since 1998

                                                                                                                                                                                                                                                                       EAST COUNTY        23,000                  Sarasota
                                                                                                                                                                                                                                               2015

                                                                                                                                                                                                         Your guide to summer
                                                                                                                                                                                                         camps in Manatee and
                                                                                                                                                                                                                                 SUMMER
                                                                                                                                                                                                         Sarasota counties.
                                                                                                                                                                                                                                FUN GUIDE
                               YOU. YOUR NEIGHBORS. YOUR NEIGHBORHOOD.
   VOLUME 17, NO. 21                                                                                                                     FREE    •   THURSDAY, APRIL 9, 2015                                INSIDE
                                                                                                                                                                                                            Your guide to summer camps

                                            55-and-up community TOP DEALS
  Brad Prechtl | CEO OF FLORIDA CANCER SPECIALISTS                                                                                                                                                          in Sarasota and Manatee
  ARTS+CULTURE                                                                                                                                                                                              counties.

 HEALTH CARE                                                     HEALTH CARE                                                            NEWS
 Keeping Pace
                                            GAINS MOMENTUM       Service with a Smile                                                   Corporate Report
                                                                                                                                                                                                    America
                                                                                                                                                                                                                   WHO’S A
                                                                                                                                                                                                            II Electronics

                                                                                                                                                                                                                                                                                                                  Observer
 Having the latest technology is a must                          A former Disney manager looks to bring                                 Raymond James Bank adds to its
                                                                                                                                                                                                          GOOD   BOY?

                                                                                                                                                                                                                                                                       OBSERVER
 for hospitals to stay competitive and                           customer experience values from his                                    board, WellCare promotes new Florida                        CEO invests in north
 attract patients. Tampa General recently                        past to his new home health care firm.                                 president and more corporate news and
 spent $10 million toward this goal.                             PAGE 9                                                                 events on the Gulf Coast.
                                                                                                                                                                                                    Manatee land. 17
 PAGE 7                                                                                                                                 PAGE 14 Lakewood Ranch’s                                    Ruskin’s Sun Point
                                                                                          Premier
                                                                 HEALTHSports
                                                                        CARE                                                                  first age-restricted                                  retail center sells
                                                                                          Campus
 HEALTH CARE                                                                                                                            40 UNDER 40                                                 for $7.25 million. 16
                                                                 Making the Grade                                                             community, Del Webb,
                                                                                                          .
                                                                                                      N RD

 Find Your Niche                                                 Moorings Park’s conservative                                           Where are They Now?                                         Taylor Morrison, Fiddler
                                                                                                                                        A chamberalready     hasexecutive,
                                                                                                                                                                  2,000
                                                                                                     L EI

      Lost and donated works
 To continue   expanding her fast-growing                        management has earned it a stellar                                                 of commerce
                                                                                                    UIH

      of art get a second life                                                                                                                                                                      Creek partner on Oyster
 pharmacy     business, Krutika Patel looks
      in “MASHterpiece.”
                                                                 credit rating. It will
                                                                                   70 bank on it as it                                            names
                                                                                                                                        featured in our 2002on  its interest
                                                                                                                                                             40 under 40 issue,list.
                                                                                                                                                                                                    Harbor development. 18
 for acquisitions   with a specialty.                            begins a $140 million expansion.                                       stays passionate about her position.
 PAGE 8                                                          PAGE 10                                                                PAGE 19
                                                                                 er
                                            PAGE                            Ri

                                            15 Social media are communicating — are you listening?
                                                                            v

                                                                                                                                                  PAM EUBANKS                                               Bow...wow!
                                                                     de n
 DON’T MISS                                                       Bra
                                                                       The     rs
                                                                                   rtlton
                                                                           Ritz-CaGolf Club
                                                                                                                                                  SENIOR EDITOR                                             The Humane Society at
                                                                                                                                                                                                            Lakewood Ranch has
                                                                        Membe                                                              LAKEWOOD RANCH — Bulldozers                                      its first certified Canine
                                                                                                                   Del Webb                are buzzing a mile east of Lorraine                              Good Citizen: Magnum,
                                                                                                                                           Road, south of State Road 70, as                                 a 3-year-old Catahoula
                                             LORR AINE RD.

                                                                                                                                           they transform a 643-acre parcel                                 Leopard mix.
                                                                                                                                           into Lakewood Ranch’s first age-                                    Magnum passed all 10
                                                                                                                                           restricted community.                                            items on the American
                                                                                                                                             But the sound of construction                                  Kennel Club Canine Good
                                                                                            E.
                                                                                          AV                                               isn’t the only buzz.                                             Citizen test last week as
                                                                                                                                                                                                                                                              116578

                                                                                      S
                                                                       AST E R                                                               Del Webb’s developer, Pulte                                    part of the Bright Futures
                                                                 TH E M
     BLACK TIE                                                                                                                             Group, already has 2,000      names
                                                                                                                                                                   C1Bank.com    •                          Shelter Dog Training MEMBER FDIC
                                                                                                                                                                                                         (877)   266-2265
     Attendees rock out at the                                                                                                             on its interest list.                                            Program, which teaches

                                             LONGBOAT
     Firefly Gala, benefiting                                                                                                                “(It’s) something we’re very                                   adoptable dogs good
     Forty Carrots.                                                                                                                        excited about,” said Jacque                                      manners and obedience.

                                                                                                                                                                                                                                                                                                         Siesta Key
                                                                                                                                           Petroulakis, spokeswoman for                                        We’re happy to report
                                                                                                                                   KW Y.
                                                                                                              U N I V E RS I T Y P         Pulte Group, which has age-
     INSIDE                                                                                                                                                                                                 that Magnum got the best

    Observer
                                                                                                                                           restricted Del Webb communi-                                     dog treat of all:
                                                                                                                                           ties in 23 states. “We know this                                    “Magnum has been ad-
                                                                                                               Longboat Key’s weeklyis newspaper
                                                                                                                                              a sought-after areasince   1978
                                                                                                                                                                     to live for                            opted and will be going to
                                                                                                                                         N retirees and pre-retirees alike,                                 his new home this week,”
                                                                                                                                    1/2 MILE                                                                said trainer Cindy Skarda.

     YOUR TOWN
                                                                                                                                                              SEE DEL WEBB PAGE 4A

                                                                                                                                                                                                                                                                       LONGBOAT           15,000
      BEAN COUNTER

        THE BUCK STOPS HERE
                                     Do you feed or pet this                                                                                                                                             KEEPING UP WITH
                                     young buck in Heritage                                                                                                                                              APRIL FOOLS 7A
                               YOU. YOUR      South? These YOUR NEIGHBORHOOD.
                                     HarbourNEIGHBORS.

                                                                                                                                                                                                                                                                                                         Observer
   VOLUME 37, NO. 36                 actions could cost big                                                                                                                                   FREE   •   THURSDAY, APRIL 9, 2015
                                     bucks — and end up
                                     harming the deer.
       YOUR TOWN                                                                                                                                                                                            Boat storage
       SALUTE                               AMANDA SEBASTIANO
                                            STAFF WRITER
                                                                                                                                                                                                            brings stormy
       FOR SERVICE
                                            HERITAGE HARBOUR — Bambi
                                            loves snacking on popcorn and
                                                                                                                                                                                                            waters to the

                                                                                                                                                                                                                                                                       OBSERVER
                                            posing for selfies with Heritage
                                            Harbour South residents.                                                                                                                                        Village
                                               But the residents’ relationship
                                            with the 1-year-old white-tailed
                                            deer they’ve nicknamed after the
                                                                                                                                                                                                            A petition urges the town
         Christian Lewis,                   storied deer could come at a cost                                                                                                                               to address a section
      6, walked away from                   — both for the yearling and for
      Lakewood Ranch Com-                   residents who feed and pet him.
                                                                                                                                                                                                            of Bayside Drive that’s
      munity Activities’ annual                By next year, the buck will reach                                                                                                                            used to store vessels.
      EGGstravaganza Easter                 maturity and will want to mate,
                                                                                                                                        Courtesy rendering
      event March 28, with a                according to Justin Matthews, of
                                            A restaurant rendering concept for Moore’s Stone Crab Restaurant released to the Longboat Observer shows                                                        KURT SCHULTHEIS
      trophy-sized container of             Matthews Wildlife Rescue, who
       Gulfshore of Longboat Key
      deliciousness.                        a modern restaurant similar to Tom Leanoard’s and Mark Caragiulo’s Shore restaurant on St. Armands
                                            hopes to end the friendly encoun-                                                                                                                               SENIOR EDITOR
       resident   Bob Jensen
         The first-grader       re-
                             at Gul-        Circle. The firm hired to sketch the restaurant used a Shore concept for the rendering.
                                            ters between residents and the
       cently
      lett      got a hero’s
           Elementary         honor:
                          School            buck before he reaches maturity.                                                                                                                                Just when you thought the Long-
       Marine
            a jarCorp.  veterans                                                                                                                                                                            beach Village had enough prob-

                                            Moore’s Restaurant
      won         of 588  Jelly                Bucks can become aggressive
       Capt. Tom
      Beans    afterSmith
                     winningand  Cpl.
                               the          when they’re ready to mate, espe-                                                                                                                               lems with peacocks, another issue
       Ted Smith
      East  County(no    relation)
                     Observer’s             cially when they feel threatened.                                                                                                                               is making waves.
       honored
      “Guess      Jensen,
                How   Many” a former           Matthews saw a resident “play                                                                                                                                   Village resident Joe Mazza pre-

                                            gets first course approval
       Marine who served in
      contest.                              fighting” with the deer last week                                                                                                                               sented a petition of 111 signatures
       Guam    and China
         Christian’s        protect-
                      winning               and watched while the buck stood                                                                                                                                last week to Town Manager      Dave
                                                                                                                                                                                                                                    Courtesy photo
       ing railroads
      guess?           from the
                Six hundred.                                                                                                                                                                Bullock,deer
                                                                                                                Heritage Harbour South’s newest resident is a young buck — a 1-year-old white-tailed  urging the town
                                                                                                                                                                                                          residents callto look at
                                                                                                                                                                                                                         Bambi.
       Japanese, in a ceremony.                                       SEE DEER PAGE 3A                          Residents could face fines for feeding, petting or playing with the deer.   a sliver of town-owned property
          The ceremony was                                                                                                                                                                                  along Sarasota Bay off of Bayside
       offered through a Tide-                                                                                                                                                                              Drive to the right of the Linley
       Well Hospice of Sarasota                  Moore’s Stone Crab                                       KURT SCHULTHEIS                             discussion Monday night, the                          Street boat ramp that’s been used
       program in which veterans                                                                          SENIOR EDITOR                               Longboat Key Town Commission                          to store and launch small boats,
                                                  Restaurant came

                                                                 SARASOTA
       volunteer by honoring                                                                                                                          granted two requests by Moore’s                       canoes and kayaks for years.
       those who served.                          one step closer to                                      If Moore’s Stone Crab Restaurant            co-owner Alan Moore on first                             Mazza and 110 other residents
                                                                                                          burned to the ground tomorrow               reading to change the compre-                         believe the vessels, some of which
                                                       rebuilding at                                      or was blown apart by a hurricane,          hensive plan and the restaurant’s                     are tied or locked up, are unsight-

    Observer
       COMING SOON                                                                                        a future house would replace the            zoning designation from residen-                      ly and create a parking problem.
       TO A NEST
                                                    Monday night’s                                        47-year-old restaurant.                     tial to commercial.                                   “We’re looking for some relief out
       NEAR YOU...                             commission meeting.                                           Commissioners don’t want                    The changes need to be                             there,” Mazza told commissioners
                                                                                                          that to happen.

                                                                                                                                                                                                                                                                       SARASOTA/          25,000
       A Longboat Key couple                                                                                 After an hour-and-a-half-long            SEE MOORE’S PAGE 2A                                   SEE STORAGE PAGE 7A
       is expecting.
          That’s right, swans

        KEY CRIME SOLVER
       Sully and Susie have
       nested and are expect-
       ing a special delivery of                                                                                                                                                                                          County is uber happy
       cygnets at the end of
       April. Their cygnets will
                                                                                                                                                                                                                          about new program.
       hit the waters after two                                                                                                                                                                                           PAGE 4A
                                           SIESTA KEY
       days in the pond across            YOU. YOUR NEIGHBORS. YOUR NEIGHBORHOOD.
       the street from CVS.
          To  learn more
           VOLUME           about
                    11, NO. 19              Longboat Key’s detective                                                                                                                                FREE      •    WEDNESDAY, APRIL 1, 2015

    O
       the swan-care efforts,

    Whybserver
       visit: GracieSwan.org.
                                            sergeant has worked

    CITY AND COUNTY:
                                            to solve 15 cases since                                                                            Formerly the Pelican Press
                                            he took over the Key’s
                                            detective beat.
   ARTS+CULTURE

                                                                                                                                                                                                                                                                       SIESTA KEY
       can’t we be friends?
                                            KURT SCHULTHEIS
                                            SENIOR EDITOR                                                                                                                                                  County is uber happy
                                            Longboat Key Detective Sgt. Bob                                                                                                                                about new program.
                                            Bourque doesn’t keep pictures of
                                      YOU. his
                                            YOUR
                                               family on NEIGHBORS.
                                                         his desk, and there YOUR NEIGHBORHOOD.                                                                                                            PAGE 4A
                                            isn’t any memorabilia adorning
  VOLUME 45, NO. 36                         the walls of his 12-foot-by-12-                   FREE • WEDNESDAY, APRIL 1, 2015
          Sarasota county andfoot city  commissioners embarked on a $400,000 trip to Camp Beefsquash
                                    office.
                                  Cluttering Bourque’s desk,
          last week to try to bury   thefiling
                                           hatchet
                                               cabinetsand   smoke the proverbial peace pipe.

  CITY AND COUNTY:
                               floor and                are hun-
                                               dreds of manila folders, stuffed
                                               with paperwork on both active
     Lost ALEX
           and donated
                   MAHADEVAN works             and closed crime cases on Long-
     of artDIGITAL
             get a second
                     EDITORlife                boat Key.
     in “MASHterpiece.”                           Since Bourque, a police officer
          The Hatfields and the McCoys.        on the Key since December 2009,

  Why can’t we be friends?
     BLACKFull-timeTIE residents and snow-     became detective sergeant in May
                                                                                                                                                                               DASH BOUTIQUE

                                                                                                                                                                                                                                                                       OBSERVER
          birds. rock
     Attendees      Sarasota
                           out County and 2014, the unsolved cases have been
          city
     at the     of Sarasota?
             Firefly   Gala,                   solved at a rapid pace.                                                                                                         COMING TO
              Although
                   Forty city   and county com-   “It’s all about solving puzzles,”
     benefiting
          missioners
                           Carrots                                                                                                                                             THE CIRCLE 2A
     Family   Center. have been embroiled      Bourque said. “We have more
          in a years-long battle over myr-     time to deal with crimes that larg-                                                                                             We try to keep       up with
                                                                                                                                                                                             Kurt Schultheis
          iad municipal issues, a recent
     INSIDE                                                                         Longboat Key Detective Sergeant Bob Bourque has no trouble finding any one of the hundreds of manila folder
  Sarasota county and city commissioners embarked on a $400,000 trip to Camp Beefsquash
          friendship retreat ordered by a                SEE BOURQUE PAGE 3A case files he keeps in his office.
                                                                                                                                                                               the Kardashians as
          12th Judicial Circuit Court judge                                                                                                                                    they open a new store.
  last week to try to bury the hatchet and smoke the proverbial peace pipe.
          appears to be soothing relations.
              Although the week-long trip
          bridged relations between the
          two government bodies, a covert
  ALEX MAHADEVAN
  DIGITALoperation
            EDITOR from an old nemesis
          raised the possibility of new Sun-
          shine suits.
                                                                                                                                                                                                                          FDOT project
  The Hatfields       and the McCoys.
  Full-timeJudge      Saul Goodman
                residents
          stay in pending
  birds. Sarasota       County
                              and snow-
                               litigation
                                   and the
                                          ordered a
                                           between                                                                                                                     DASH BOUTIQUE                                      will cause
          the two government bodies over
  city of Sarasota?                                                                                                                                                    COMING TO
          the former
    Although
          downtown
  missioners
                  city andpolice
                 have been
                             county
                           Sarasota,
                                    station
                                      com- site in
                                        and forced
                                embroiled                                                                                                                              THE CIRCLE 2A                                      Siesta bridge
          the two battle
  in a years-long       sides over
                                to attend
                                      myr- Camp                                                                                                                        We try to keep up with
          Beefsquash.
  iad municipal
          will  each   tap
                            The acity
                       issues,
                            their
  friendship retreat ordered by a
                                       and county
                                     recent
                                   respective gen-                                                                                                                     the  Kardashians       as                          closures
          eral funds
  12th Judicial    Circuitto split
                              Court the  $400,000
                                      judge                                                                                                                            they open a new store.
  appearsprice
            to betag   for the relations.
                    soothing     retreat.
                                                                                                                                                                          A $12 million resident-
    Although  Thethecity’s  refusal to convey
                         week-long      trip    the                                                                                                Alex Mahadevan
  bridged relations between the                         Sarasota County Commissioner Paul Caragiulo soothes relations between city and county commissioners               only overpass could
                SEE BEEFSQUASH            PAGE 4A with a rendition of the Beach Boys’ “Wouldn’t It Be Nice” during a friendship retreat at Camp Beefsquash.
  two government         bodies, a covert                                                                                                                                 eventually reduce traffic
  operation from an old nemesis
  raised the possibility of new Sun-
  shine suits.
                                                                                                                                                                          on Stickney Point Road.          FDOT project
    Judge Saul Goodman ordered a
                                                                Festival promoters scout                                                                                                                   will cause

TOTAL WEEKLY CIRCULATION                                                                                                                                                                                                                                                                  180,536
              YOUR TOWN
  stay in pending litigation between
  the two government bodies over
                                                                                                                                                                          JESSICA SALMOND
                                                                                                                                                                          STAFF WRITER

                                                                                                                                                                                                           Siesta bridge
                                                                Phillippi Creek for concert
  the former police station site in
  downtown Sarasota, and forced                                                                                                                                           The intersection of Beach Road
  the two sides to attend Camp                                                                                                                                            and Midnight Pass has been a
  Beefsquash. The city and county
  will each tap their respective gen-
                                                                                                                                                                          target for the Florida Depart-
                                                                                                                                                                          ment of Transportation, based    closures
  eral funds to split the $400,000                                                                                                                                        on the number of accidents and
  price tag for the retreat.                                                                                                                                              traffic back-up at the signal. At
                                                                                                                                                                  A $12 amillion      resident-
                                                                                                                                                                            public meeting     in March, FDOT
    The city’s refusal to convey the                                                                                       As questionsAlex Mahadevan
                                               Sarasota County Commissioner Paul Caragiulo soothes relations between city and county commissioners                only overpass         could
                                                                                                                                                                          representatives    showed residents
      SEE BEEFSQUASH PAGE 4A with a rendition of the Beach Boys’ “Wouldn’t It Be Nice” during a friendship retreat         surround
                                                                                                                                at Camp the   fate of
                                                                                                                                         Beefsquash.                      two possible options: removing
                                                                                                                                                                  eventually      reduceright traffic
                                                                                                                                                                          the free-flow            turn lanes or
                                                                                                                           one noisy business                     on Stickney
                                                                                                                                                                          installingPoint     Road. round-
                                                                                                                                                                                        a three-way
                                                                                                                                                                          about.
                                                                                                                           along Phillippi Creek,
                                            Festival promoters scout
                                                                                                                                                                            However, based on comments
                                                                                                                           plans for a music                              from  several public meetings and
      YOUR TOWN                                                                                                            festival in the area
                                                                                                                                                                  JESSICA    SALMOND
                                                                                                                                                                          more than 300 letters of disap-
                                                                                                                                                                  STAFF WRITER
                                                                                                                                                                          proval, FDOT is considering a

                                            Phillippi Creek for concert
                 IT’S READ                                                                                                                                                new alternative:
                                                                                                                                                                                        of Beachan      overpass
                 EVERYWHERE
                                                                                                                           are beginning                          The intersection
                                                                                                                                                                          connected
                                                                                                                                                                  and Midnight          to the
                                                                                                                                                                                     Pass
                                                                                                                                                                                                    Road
                                                                                                                                                                                            hasStickney
                                                                                                                                                                                                  been a Point
                                                                                                                           to crystalize.                         target bridge
                                                                                                                                                                          for thetoFlorida
                                                                                                                                                                                       be usedDepart-
                                                                                                                                                                                                 only by Siesta
                 The Observer really is                                                                                                                           ment of Key  residents.
                                                                                                                                                                             Transportation,       based
                 read everywhere… even                                                                                                                                      At a public
                                                                                                                                                                  on the number              meeting
                                                                                                                                                                                     of accidents     andApril 1,
                 inside our office! Luis                                                                                                                          traffic FDOT     representatives       revealed
                 Trujillo, graphic designer
                                                                                                                    As questions
                                                                                                                                                                 PAGE 3A  back-up
                                                                                                                                                                  a publicplans
                                                                                                                                                                            meeting
                                                                                                                                                                                      at the signal. At
                                                                                                                                                                                  forinan   express
                                                                                                                                                                                         March,    FDOT  overpass
                 for the Observer Media                                                                                                                                   that would
                                                                                                                                                                  representatives       be added
                                                                                                                                                                                     showed        to the bridge.
                                                                                                                                                                                               residents
                 Group, shows his sup-
                 port inside the Observer
                                                                                                                    surround the fate of                                  Renderings
                                                                                                                                                                  two possible           of the
                                                                                                                                                                                  options:
                                                                                                                                                                          lane overpass
                                                                                                                                                                                                 potential two-
                                                                                                                                                                                              removing
                                                                                                                                                                                            show    it extending
                                                                                                                                                                  the free-flow    right turn   lanes    or

TOTAL WEEKLY READERSHIP
                                                                                                                    one noisy business

                                                                                                                                                                                                                                                                                          379,126
                 headquarters on the                                                                                                                                      overathe
                                                                                                                                                                  installing          Intracoastal
                                                                                                                                                                                 three-way       round-Waterway
                 editorial floor.                                                                                                                                 about.
                                                                                                                    along Phillippi Creek,                          However, basedSEE OVERPASS
                                                                                                                                                                                         on comments     PAGE 3A
                                                                                                                    plans for a music                             from several public meetings and
                                                                                                                                                                  more than 300 letters of disap-
                                                                                                                    festival in the area                          proval, FDOT is considering a
        IT’S READ                                                                                                                                                 new alternative: an overpass
        EVERYWHERE
                                                                                                                    are beginning                                 connected to the Stickney Point
                                                                                                                    to crystalize.                                bridge to be used only by Siesta
        The Observer really is                                                                                                                                    Key residents.
        read everywhere… even                                                                                                                                       At a public meeting April 1,
        inside our office! Luis                                                                                                                                   FDOT representatives revealed
        Trujillo, graphic designer                                                                                                                    PAGE 3A     plans for an express overpass
        for the Observer Media                                                                                                                                    that would be added to the bridge.
        Group, shows his sup-                                                                                                                                     Renderings of the potential two-
        port inside the Observer                                                                                                                                  lane overpass show it extending
        headquarters on the                                                                                                                                       over the Intracoastal Waterway
       editorial floor.
                                                                                                                                                                                                                          SEE OVERPASS PAGE 3A

                                                                                                                                                                                                                                                                                      DIGITAL
                                                                                                                                                                                                                                                                                                   UNIQUE          PAGE              Business Observer:
                                                                                                                                                                                                                                                                                                  VISITORS        VIEWS              Orange County
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                       AVERAGE MONTHLY UNIQUE VISITORS:                                                                                                                                                                                                                                                          309,825
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                       AVERAGE MONTHLY IMPRESSIONS SERVED:                                                                                                                                                                                                                                                     3,691,739
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