Opportunities to Year-Round - Avocados From Mexico
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Opportunities
to
Year-Round
2018/2019
Ready to boost basket size, get a category lift, and connect with your customers?
Then savor the moment, because the #1 selling brand of avocados in the U.S. is
rolling out a year’s worth of incredible opportunities. From strategic partnerships
to innovative meal solutions to eye-catching promotions, you’ll get the support,
materials, and inspiration you need to make 2018–2019 a resounding success!
AvocadosFromMexico.com/Trade
All partners and program elements are subject to change.
Success You’ll Want to Savor!
Avocados From Mexico is making a stronger connection
with shoppers at retail with our new "Savor Every
Moment" communication platform that is strategically
designed to elevate engagement, expand usage, and
increase basket size. Focusing on the shopper’s path
to purchase, our holistic efforts will get avocados on
the shopping list and drive impulse purchases in-
store. Across all our programs, we will help show your
customers how the addition of fresh avocados can
turn every meal and every occasion into moments they
will savor… All of which will create a year’s worth of
successful moments you’ll want to savor too!
1 All partners and program elements are subject to change.
2018-2019 s
p e r Pr o g r a m
Sh o p
2018–2019
PROMOTIONAL CALENDAR
Sept Oct Nov Dec Jan Feb Mar Apr May
2018 2019
Hispanic Heritage Tastiest Tailgate Guac Nation Fanwich Cinco Delicioso
Sept 3 – Oct 14 Sept 16 – Dec 31 Jan 2 – Feb 3 Feb 18 – Mar 31 Apr 1 – May 5
BIG GAME
TO
YOUR
All partners and program elements are subject to change.
2
HISPANIC
He rita g e
TO
YOUR
PARTNERS
September 3 – October 14, 2018 | Hispanic Market
Potential Partners: Bimbo® and TABASCO® Sauce
Order By: July 9, 2018
During Hispanic Heritage Month, we’re bringing together three beloved brands
— Avocados From Mexico, TABASCO® Sauce and Bimbo® Bread — to create
a high value offer that will connect with today’s Nueva Latina mom at a moment when her
Mexicanity and the role of food as a cultural connection is most relevant. This integrated shopper
marketing program will promote delicious and much appreciated meal solutions like avo toast with
flavors inspired by countries from Latin America. Mom will be encouraged to savor every moment
as she gathers family and friends together to celebrate their rich cultural heritage.
PROGRAM DETAILS
• Merchandising
• Small bin with side shelves for
partner product
• Co-branded tower bin with header
• Iron man poster
• Consumer Savings
•
SAVE $2.00 with the purchase of
any one (1) Bimbo® Bread product,
any one (1) TABASCO® Sauce product
and two (2) Avocados From Mexico
• In-store coupon
• Recipe tear pad
• Digital/Social Media Activation
SINGLE UNIT BIN
WITH HEADER
For bin dimensions, fill capacity TO
YOUR
and pallet configurations,
see pages 11-12.
IRON MAN
SavorMoment.com
© 2018. TABASCO® is a registered trademark for sauces and other goods and services;
TABASCO, the TABASCO bottle and label designs are the exclusive property of McIlhenny
Company, Avery Island, Louisiana, USA 70513.
POSTER
Partner and promotional content subject to change.
3 ©2018. TABASCO and the DIAMOND and BOTTLE LOGOS are trademarks of McIlhenny Company, Avery Island,
Louisiana, USA 70513. TABASCO.com All partners and program elements are subject to change.
TASTIEST
Ta i l g ate PARTNER
September 16 – December 31, 2018 | General Market
Potential Partner: Lime-A-Rita®
Order By: August 6, 2018
This year we’re encouraging football fans to savor every tailgating moment with Avocados
From Mexico and Lime-A-Rita®. That’s right — we're inspiring fans to throw the tastiest, most
original, most crowd-pleasing tailgate and homegate feasts ever. Game-winning guacamole
and an ice cold Lime-A-Rita® — the ultimate go-to's for any game day celebration!
PROGRAM DETAILS
MAIL-IN REBATE HEADER
• Merchandising
• Co-branded small bin with header the
Game Day
and side stacker GO-TO’s
• Custom die-cut display sign SavorMoment.com
• 11" x 7" display sign ENJOY RESPONSIBLY
© 2018 Anheuser-Busch, Bud Light Lime Lime-A-Rita® and
Berry-A-Rita Flavored Malt Beverages, St. Louis, MO
• Consumer Savings 11" x 7" DISPLAY SIGN
• Ibotta Digital Rebate
IBOTTA DIGITAL
• EARN A $6.00 REBATE on the purchase REBATE HEADER
of three (3) or more Avocados From Mexico
and one (1) Lime-A-Rita® Family 12-pack
or larger*
• Mail-In Rebate
• GET UP TO $3.00 by mail on the purchase
of three (3) or more Avocados From Mexico**
• Coupons.com Digital Coupon
• SAVE $.75 on three (3) Avocados From Mexico
• Catalina Coupon
• Buy three (3) Avocados From Mexico
and get one (1) FREE
• Digital/Social Media Activation
• Paid social posts UNIQUE SIGN
• Landing page for recipe ideas
and promotional support SMALL BIN
WITH SIDE STACKER
• In-Store Radio
• Retail Specific Programming For bin dimensions, fill capacity
and pallet configurations,
see pages 11-12.
ENJOY RESPONSIBLY
© 2018 Anheuser-Busch, Bud Light Lime Lime-A-Rita® and Berry-A-Rita Flavored Malt Beverages, St. Louis, MO
*VALID STATES: AK, AZ, CA, CO, DC, DE, FL, GA, IA, ID, IL, KS, MD, MI, MS, MT, NE, NH, NM, NV, NY, OH, OK, OR, SC, SD, TN, VA, VT, WA, WI, WY
**VALID STATES: AL, AR, CT, HI, KY, MA, ME, MN, MO, NC, ND, NJ, PA, RI, TX, UT, WV
All partners and program elements are subject to change.
4
GUAC
Na ti o n
January 2 – February 3, 2018 | General & Hispanic Markets
Order By: October 29, 2018
Avocados From Mexico is making it easy for fans to savor every moment of game day fun
with one-stop party spread solutions. Eye-catching displays feature all the ingredients they
need to make game-changing guacamole and include flavorful recipes that inspire sports
fans to create exciting new flavor plays of their own. Game on!
PROGRAM DETAILS
General Market Program Details Hispanic Market Program Details
• Merchandising (CA, AZ, TX, Chicago, NY, FL, GA, N. Carolina and
• Molcajete bin with pole header Washington D.C.)
• Large bin with header • Merchandising
• Small bin with header • Small bin with header
• Custom die-cut display sign • Iron man poster
• 11" x 7" display sign
• Consumer Savings
• Consumer Savings • Buy three (3) Avocados From Mexico and
• Ibotta Digital Rebate SAVE $1.00 on your produce purchase
• Coupons.com Digital Offer
• Digital/Social Media Activation
• Recipe videos
• Paid social posts
• Landing page for recipe ideas and
promotional support
the PERFE
C T
• In-Store Radio PLAY
• Retail Specific Programming
SavorMoment.com
UNIQUE SIGN – FRONT
For bin dimensions, fill capacity
and pallet configurations,
see pages 11-12.
SavorMoment.com
SMALL BIN UNIQUE SIGN – BACK
5 All partners and program elements are subject to change.
PORTABLE
Di s p l a y s
PALLET LAYOUT PALLET LAYOUT
PERM ROLLING RACK AVOCADO BAG STAND
22.56"w x 18.8"d x 65"h (with header) 14"w x 16.5"d x 56"h (with header)
• 2 Pockets – 4.625"w x 2"d x 3.5"h on top shelf Fill Capacity: 18 — 8ct. bags of avocados
for guacamole, taco spices or recipe cards • 2-sided removable header and back graphic
• Taller bottom shelf for complementary items: panel to easily switch out marketing campaigns
chips, taco shells or beverages • Efficient footprint supports placement in high-
• On wheels for easy transportation and traffic areas to drive impulse sales
secondary location opportunities • Lightweight, durable and easy to move
• Padded shelves hold approximately 75 lbs. • Durable powder coat finish
of avocados (est. based on 48 counts)
• Sturdy design made of steel
• Delivered to warehouse preassembled–
shipper case outside dimensions are 24.5"w
x 17"d x 65"h. Approximate weight 50 lbs.
• Optional plastic bag holder
All partners and program elements are subject to change.
6
PORTABLE
Di s p l a y s
FARMERS MARKET STACKING TRAYS
17.75"w x 15.5"d x 6.13"h*
Fill Capacity: 1 — 48ct. case (per tray)
• Shipper includes 10-pack of stacking trays
• Easy to assemble. Just insert existing avocado
crate into printed tray
• Made from 100% recyclable corrugated material
• Stackable trays can be configured in any
needed footprint in-store
• Locking tabs ensure a tight fit and add to a
stacking strength
• Excellent product visibility
• Easy to shop and restock
PALLET LAYOUT
FARMERS MARKET ROLLING CART
35.63"w x 24.13"d x 38.75"h
Fill Capacity: 4 — 48ct. cases
• Made from 100% recyclable corrugated material
• High-density laminated fiber board extends
in-store life
• Utilizes existing tooling of the small avocado bin
• Locking casters located under the display allows
for ease of positioning in-store
• Utilizes Farmers Market style graphic for a
perceived sustainable appearance
• Excellent product visibility
• Easy to shop and restock
• Optional plastic bag holder (packaged and
PALLET LAYOUT
shipped separately)
7 *Estimated Dimensions All partners and program elements are subject to change.
ECO-FRIENDLY DISPLAY
18.5"w x 14.5"d x 68"h (with header)
• Innovative display made from 100% recyclable
corrugated material and EcoSmart certified ink
• Display will last up to one year based on
normal in-store treatment
• Easy to assemble in less than 10 minutes
• Moisture-resistant laminated board, made to
perform at retail
• Taller bottom shelf for complementary items:
chips, taco shells or beverages
• Holds four to five 48ct. cases of avocados
• Ships flat
• Optional plastic bag holder
(packaged and shipped separately)
PALLET LAYOUT
PALLET LAYOUT
FARMERS MARKET LARGE BIN
36"w x 15"d x 30.5"h
Fill Capacity: 3–4 — 48ct. cases
• Brand recognition, using same wood grain
texture and color as ECO display
• Replicates Farmers Market stacking
tray appearance
• 100% recyclable—can leverage the eco-friendly
logo contingent on no plastic sliders
All partners and program elements are subject to change.
8
NEW!
EASY- U P
D i s p l a y
Easy as 1-2-3!
Good news for produce
managers and their teams —
Avocados From Mexico displays
can be set up in 20 seconds or less.
9 All partners and program elements are subject to change.INSTRUCTIONS
1
Square up bin by folding
bottom flaps under
2
Fold down inside flaps and
slide them into inner supports
3
Attach header to the back
of bin and you’re done!
All partners and program elements are subject to change.
10DISPLAY
Di m e n s i o n s
SMALL BIN WITH HEADER
Promotions: Tastiest Tailgate and Guac Nation
Assembled Dimensions
• 21"w x 14"d x 30"h
• 21"w x 14"d x 40"h with header
Fill Capacity
• 2 — 48ct. cases per bin
Pallet Configuration
• 45 kits on 40"w x 48"d x 69.69"h
• 45 layers per pallet
• 1 kit per layer (single stacked load)
Kit Outside Dimensions
• 35.38"w x 37.38"d x 1.44"h
LARGE BIN WITH HEADER
Promotions: Guac Nation
Assembled Dimensions
• 36"w x 15"d x 30"h
• 36"w x 15"d x 40"h with header
Fill Capacity
• 3–4 — 48ct. cases per bin
Pallet Configurations
• 45 kits on 40"w x 51.75"d x 69.69"h
• 45 layers per pallet
• 1 kit per layer (single stacked load)
Kit Outside Dimensions
• 38"w x 51.75"d x 1.44"h
11 All partners and program elements are subject to change.SMALL BIN WITH SIDE SHELVES FOR
PARTNER PRODUCT
Promotions: Hispanic Heritage
Assembled Dimensions
• 32"w x 14"d x 30"h
• 32"w x 14"d x 40"h with header
Fill Capacity
• 2–3 — 48ct. cases per bin
Pallet Configurations
• 31 kits on 35.5"w x 37.75"d x 74.75"h
• 31 layers per pallet
• 1 kit per layer (single stacked pallet)
Kit Outside Dimensions
• 35.56"w x 37.06"d x 2.31"h
SMALL BIN WITH SIDE STACKER
FOR PARTNER PRODUCT
Promotions: Tastiest Tailgate
Assembled Dimensions
• 31.5"w x 15.75"d x 30"h
• 31.5"w x 15.75"d x 40"h with header
Fill Capacity
• 2–3 — 48ct. cases per bin
Pallet Configurations
• 38 kits on 35.56"w x 37.06"d x 69.75"h
• 38 layers per pallet
• 1 kit per layer (single stacked load)
Kit Outside Dimensions
• 35.5"w x 37.5"d x 2.25"h
MOLCAJETE BIN WITH POLE HEADER
Promotions: Guac Nation
Assembled Dimensions
• 24"w x 24"d x 32"h
• 24"w x 24"d x 50"h with header
Pole Header Dimensions
• 10"w x 18"h
Fill Capacity
• 4–5 — 48ct. cases per bin
Pallet Configuration
• 50 kits on 37.5"w x 48.25"d x 73.75"h
• 25 layers per pallet
• 2 kits per layer (single stacked load)
Kit Outside Dimensions
• 18.75"w x 48.25"d x 2.75"h
All partners and program elements are subject to change.
12REGISTERED
DIETITIANS
Prog ra m
To encourage in-store education, Avocados From Mexico
supplies retail registered dietitians around the country
with the tools they need to educate shoppers on the benefits
of avocados which contain good fats, are nutrient-dense
and heart-healthy.
Barbara Ruhs, MS, RD, LDN
barb@avocadosfrommexico.com
In-House Dietitian Specialist
• Recipe Cards
• Product Assets
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13 All partners and program elements are subject to change.View in Bro
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AVOPPORTUNITIES
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NUTRITION
Happy Spr
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EDUCATION
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Barbara Ruhs
Barbara Ruh
s, MS, RD
GIVE THES
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FOLLOW US
ST. PATRIC
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. NT BROWNIE
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AVOCADO
DEVILED EG
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RD e-Newsletters:
AVOCAD-O
Retail registered dietitians can sign up for
Avocados From Mexico’s bimonthly RD
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ONLINE RE
TAIL DIETIT
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e-newsletters. Inside, they’ll find nutrition Based on
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eNewletters at:
AvocadosFromMexico.com/Trade LET’S GET
SOCIAL!
Check out
our latest
brochure, 2018 heart-h
Hola Superfo ealth recipe
Check it ou od! Featuri
Avocados From Mexico
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UPCOMIN 14
All partners and program elements are subject to change.
G
PRPlease contact your Avocados From Mexico
Regional Director for more information!
GREAT LAKES
& SOUTH
WEST
COAST EAST
COAST
Erick Coronado
ecoronado@avocadosfrommexico.com CENTRAL Anna Kirsch
akirsch@avocadosfrommexico.com
Tanya Edwards
tedwards@avocadosfrommexico.com
Ryan Fukuda
rfukuda@avocadosfrommexico.com
Oscar Garcia
Alfonso Delgado ogarcia@avocadosfrommexico.com
adelgado@avocadosfrommexico.com
Maggie Bezart-Hall Barbara Ruhs, MS, RDN
VP of Trade & Promotion Registered Dietitian and Nutritionist
mbezarthall@avocadosfrommexico.com barb@avocadosfrommexico.com
AvocadosFromMexico.com/Trade
15 All partners and program elements are subject to change.You can also read
