Open for investment - City of Swan
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Open for investment
ACKNOWLEDGEMENT OF COUNTRY
The City of Swan would like to acknowledge the
traditional custodians of this region, the Whadjuk people
of the Noongar Nation, and pay respect to their elders
past, present and emerging in the hope that we can
continue to work together in the spirit of reconciliation.
THE CITY OF SWAN AT A GLANCE
1,042km2 19.4% 41 149,195 43,391 Vietnamese
Size of % of Perth # of suburbs 2019 Born overseas Most common
the City Metro population language
spoken after
English
THE CITY OF SWAN’S ECONOMY POPULATION FORECASTS
309,788
$9.47 billion 10,705 69,899 77,252 264,171
2019 GRP Local Local jobs Employed
businesses residents 215,138
162,072
$514 million 30.9% Retail trade $6.14 billion
Building % of residents Largest Exports
approval employed in employer 2021 2031 2041 2051
value Swan
2 City of Swan
MESSAGE FROM THE MAYOR A STRONG & PROSPEROUS REGION Welcome to the City of Swan, located in Perth, the sunniest capital city in Australia. Perth is ranked in the top 20 most liveable cities in the world and is geographically positioned in the same time zone as many of Australia’s trading partners. Our City is a diverse area of land and offers world class infrastructure, an abundance of affordable and development-ready land parcels, tourism precincts and pristine natural environments. Our many commercial, industrial, rural and residential sectors make the City a great opportunity for strategic investment. In recent years, investment in the City has grown exponentially, with many large scale projects delivered successfully and more to come. We are a business focused City committed to quality outcomes for our community. As a progressive local government, we will assist and facilitate national and global entrepreneurs, investors and businesses seeking to develop their enterprises. CR KEVIN BAILEY Mayor, City of Swan Investment Prospectus 3
PERTH - GLOBALLY
CONNECTED
The City of Swan is located in Perth, the capital city of
Western Australia (WA).
WA is the largest exporter of goods and services in the country, valued at $139.8 billion,
34.7% of Australia’s $403.2 billion total export value.
WA is in the same time zone as many of Australia’s major trading partners, and is in close
proximity to the rapidly growing economies of China, Japan, Hong Kong, Singapore, Thailand,
Indonesia and more; many with direct flights to and from Perth.
As ranked by the Economist Intelligence Unit, Perth is one of the top 20 most liveable cities
in the world. We are well placed for economic growth and prosperity, with many opportunities
for business and industry to invest, operate and engage globally.
DARWIN
Distance
2,647km
Flying
3 hours
Time difference
+1.5 hours
BRISBANE
Distance
3,614km
Flying
5 hours
Time difference
+2 hours
SYDNEY
Distance
3,331km
ADELAIDE
Flying
PERTH Distance 4.5 hours
2,138km CANBERRA Time difference
Flying Distance +2 hours
3 hours 3,106km
MELBOURNE
Time difference Flying
+1.5 hours Distance 4.3 hours
2,730km
Time difference
Flying +2 hours
4 hours
Time difference
+2 hours
4 City of Swan
LONDON
Distance
14,466km
Flying KUALA LUMPUR
18 hours Distance
Time difference 4,162km
-8 hours Flying SHANGHAI
6 hours
Distance
Time difference 6,991km SEOUL
0 hours
MUMBAI Flying Distance
9 hours 6,991km
Distance
Time difference Flying
7,265km SINGAPORE 0 hours 12 hours
Flying
Distance
9 hours Time difference
3,898km
Time difference
+1 hour
Flying
-2.5 hours
5 hours
Time difference
DUBAI
0 hours
Distance
TOKYO
9,022km
Distance
Flying
7,891km
12 hours
Flying
Time difference
10 hours
-4 hours
Time difference
+1 hour
CAPE TOWN
Distance
8,715km
Flying
11 hours
Time difference
-6 hours
PERTH
AUCKLAND
Distance
5,254km
Flying
7 hours
Time difference
+4 hours
Investment Prospectus 5
WHY INVEST IN
THE CIT Y OF SWAN?
Growth
The City of Swan is the largest local government in the Perth metropolitan area
covering 1,042km2 of land area. Within it’s boundaries is a thriving network of economic
growth consisting of some of the fastest growing residential suburbs in WA, major commercial
and industrial areas and historically important townsites and rural areas. The City’s current
population of 149,000 is forecasted to grow to 240,000 people by 2036, an increase of 91,000.
Location advantage
Midland is the City of Swan’s Strategic Metropolitan Centre, located 15km from Perth CBD and
10km from Perth Airport taking less than 25 minutes to arrive at either destination. It is considered
the gateway to interstate and regional WA locations, including the Wheatbelt, Goldfields and the
north-west mining regions, and provides direct access to major transport routes.
Transport and distribution
The City of Swan is an integral part of Perth’s freight network which includes parts of Perth
Airport, the freight rail line and the major transport corridors of the Great Eastern, Great Northern,
Tonkin, Roe and Reid Highways. If it comes by road, rail or air, it comes through the City.
With Perth Airport establishing direct flights to and from the United Kingdom, the Middle East,
Japan, Indonesia, Malaysia and many other countries, the City of Swan is more accessible for
investment than ever before.
CHITTERING
MUCHEA
CITY OF SWAN
ELLENBROOK
MALAGA
MIDLAND
PERTH CBD AIRPORT
TONKIN HWY
GREAT NORTHERN HWY
ROE HWY
FREMANTLE
KEWDALE
GREAT EASTERN HWY
CANNING VALE
REID HWY
FREIGHT RAIL NETWORK
6 City of Swan
GROW TH ARE AS Commercial development The population in the City of Swan is growing rapidly, leading to the establishment of more localised neighbourhood shopping centres and the potential for larger district centres in Bullsbrook, Ellenbrook and Brabham. This growth also supports shopping centre expansion in the City’s strategic metropolitan centre in Midland and secondary commercial centre in Ellenbrook. Industrial development The City of Swan is home to the key industrial precincts of Malaga, Hazelmere and Bullsbrook. These areas provide prime opportunities for industrial development, strategically located for easy access to major transport corridors including the Great Eastern, Great Northern, Tonkin, Roe and Reid Highways. They are also close to Perth’s international and domestic airports, the rail freight network and the Kewdale freight terminal. Residential development The City of Swan has some of the fastest growing residential suburbs in WA, with a forecast average annual population growth of 1.97% (almost 173,000 additional residents over the next 31 years). To meet these demands, future residential growth will occur on multiple fronts. This includes the 1,100 hectare Urban Growth Corridor, new development in Bullsbrook, continued growth in The Vines, Ellenbrook and Aveley, and potential urban infill opportunities throughout the City. Tourism The City of Swan is home to WA’s oldest wine region, the Swan Valley, and the picturesque and historic suburb of Guildford. Our tourism precincts add significant value to the local economy and offer unique experiences related to agriculture, the rural lifestyle, food and wine. In 2017/18, tourism and hospitality sales in the City totalled $597.9 million, engaging a workforce of 3,889 people, which equates to 5.7% of total employment in the region. The State Government (Tourism WA) is committed to further promoting and supporting the region, particularly the Swan Valley. Investment Prospectus 7
INVESTMENT
OPPORTUNITIES
Midland
Midland’s city centre offers significant redevelopment opportunities for investors and
developers to increase their potential for financial return. As the primary business centre
in the east and north east, Midland’s CBD catchment stretches far beyond the City,
servicing residents from the Perth Hills, Chittering, Gingin, the Wheatbelt and Avon Valley.
The 11 hectare New Junction precinct is on track to become an iconic, vibrant and
diverse destination in Midland. It represents $680 million of new construction work,
a $990 million boost to the local economy and a $2.2 billion boost to the WA economy.
The Metropolitan Redevelopment Authority (MRA) has an established health precinct
in Midland that includes ancillary health providers and the St John of God public/
private hospital. The Curtin University Midland Campus opened in November 2019.
With an influx of medical professionals, students and visitors, the vacant sites in
and surrounding the old railyard workshops are prime locations for residential,
retail, commercial office and entertainment projects.
Malaga
Malaga has a diverse range of business types with manufacturing, construction, wholesale and
retail trade industries strongly represented by local and national brands. Retail activities are
mainly located along Marshall Road and Malaga Drive, where the Highway Service Zone allows
for showroom uses. The City’s Retail Needs Assessment determined that Malaga is our most
important Mixed Business Area, with an estimated 89,000m2 of bulk retail floor space.
Hazelmere FREMANTLE PORT
Hazelmere is ready for investment, with 190ha of rural land rezoned to light and general
industrial, residential and institutional uses. A significant portion of this area remains
undeveloped or underdeveloped, making this emerging transport and logistics hub a prime
candidate for development. Situated immediately north of Perth Airport and south of Midland,
Hazelmere’s location provides access to major air, road and rail freight transport routes.
Bullsbrook
INDIAN OCEAN
Bullsbrook is located between two major freight routes, the Great Northern Highway and the
Tonkin Highway extension - North Link WA. It is also conveniently close to the Perth-Geraldton
rail line. With the proposal of an intermodal freight terminal, Bullsbrook affords strategic
linkages to the agricultural regions north and east of Perth.
Swan Valley
With limited tourist accommodation available in the Swan Valley, there is scope for operators
to take advantage of a growing market. Due to their proximity, Midland and Guildford also
have accommodation potential. There are abundant opportunities for businesses related to
food and beverage, agri-tourism, attractions and experiences, day tripper tours and events.
8 City of SwanBULLSBROOK
GIDGEGANNUP
CITY OF SWAN
ELLENBROOK
URBAN GROWTH CORRIDOR
MALAGA SWAN VALLEY
MIDLAND
HAZELMERE
AIRPORT
CBD
STRATEGIC RESIDENTIAL
INDUSTRIAL AREAS GROWTH AREAS
TECHNOLOGY PARK
FUTURE STRATEGIC KEY TOURISM
INDUSTRIAL AREAS AREAS
COMMERCIAL STRATEGIC
CENTRES COMMERICAL
LOCATIONS
STRATEGIC STRATEGIC
TIME METROPOLITAN COMMERCIAL INDUSTRIAL RESIDENTIAL KEY TOURISM
ZONE CENTRE CENTRES AREAS GROWTH AREA DESTINATIONS
Urban Growth
GMT +8 hours Midland Midland Malaga Corridor Swan Valley
Ellenbrook Hazelmere Ellenbrook Guildford
Bullsbrook Aveley Whiteman Park
Guildford Bullsbrook Bullsbrook
Gidgegannup
Investment Prospectus 9FORECAST G ROW TH
POPULATION
Location 2019 2031 2041 2051
Bullsbrook 5,625 13,628 42,557 85,216
Ellenbrook 43,347 64,718 71,325 70,089
Urban Growth Corridor 15,503 33,509 39,824 39,078
City of Swan 149,195 215,138 264,171 309,788
DWELLING DEVELOPMENT
Bullsbrook 2,093 4,864 14,799 29,852
Ellenbrook 15.606 23,390 26,353 26,485
Urban Growth Corridor 5,584 11,533 13,856 13,856
City of Swan 56,090 79,823 98,857 116,797
AGE STRUCTURE
Age groups Year Bullsbrook Ellenbrook Urban Growth City of Swan
Corridor
School age (5 to 24) 2019 1,570 13,258 4,043 41,953
2041 12,769 20,903 11,955 74,599
Workforce (25 to 65) 2019 3,044 22,896 9,129 81,504
Workforce (25 to 66)
2041 23,001 37,139 21,071 139,892
Seniors (66+)* 2019 625 3,356 563 14,115
Seniors (67+)*
2041 2,690 7,747 3,056 29,113
* Eligible for aged pension
CIT Y OF SWAN’S G ROWING
SOCIAL RESPONSIBILIT Y
As a driver for positive change, the City of Swan recognises the importance of reducing its
impact on the environment which is reflected through a growing number of initiatives related to
carbon and waste reduction, environmental protection and water efficiency. These are achieved
through climate change adaption planning, recycling improvement practices and programs, an
urban forest approach, staff and community education.
We encourage communities to have a voice through our local area planning processes and the
City is committed to the health and wellbeing of its residents, partnering with organisations to
help ease the burden of daily life by providing housing, health, financial and general support for
those in need.
10 City of Swanwww.swan.wa.gov.au IN FORMATION SOU RCES CITY OF SWAN economy.id.com.au/swan profile.id.com.au/swan City of Swan Local Area Planning documents Swan Investment Sheets EXTERNAL DFAT publication ‘Australia’s trade by State and Territory 2017-18’ perthairport.com.au WA Business News (in reference to): Economist Intelligence Unit - Global Liveability Report 2019 City of Swan 2 Midland Square Midland PO Box 196 Midland WA 6936 9267 9267 This document can be made available in alternative formats on request.
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