One eye on 2018: OTT, IP, HDR and cybersecurity
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One eye on 2018: OTT, IP, HDR and cybersecurity Brochure | Version 01.01 One eye on 2018 OTT_ebook_en_5215-5865-92_v0101.indd 1 13.02.2018 11:00:48
In this exclusive report, we examine If you had asked this question ten years ago, you would have received baffled and slightly nervous stares in return. And if you had sat down to try to explain yourself, you would only have dug yourself a deeper hole. some of the key trends for 2018. 4K video over the internet? The end of SDI broadcast? What are your business plans These things were unthinkable a decade ago. In fact, the TV industry was quite happy to continue with videotape until 2010, when a shortage caused by the Japanese earthquake finally coaxed broadcasters into the world of file-based regarding OTT, IP in the studio, HDR workflows. and cybersecurity? But a fully digitized TV industry – still very young compared to the industry’s 90 year history – is enabling rapid, accelerated change, and the obscure acronyms of a few years ago are ping-ponging around in every conversation you hear. We hope this report will give you a good grounding in what is happening with some of the game-changing technologies in the industry, and hopefully give you an edge in strategizing how you are going to use them. 2 One eye on 2018 OTT_ebook_en_5215-5865-92_v0101.indd 2 13.02.2018 11:00:51
Over the top (OTT) Smart TVs offer a good hybrid with both OTA and OTT services being directly available via the TV’s user interface. But not all TVs support all OTT providers and the typically limited user interface via a standard TV remote control can be frus- tratingly slow at times. It has often been easier to switch to your computer or You’ve probably heard of Netflix® – Amazon® – Hulu® – and… the list phone browser to watch OTT content than to wrestle with your TV provider’s app. goes on and on. These new players, once upstarts in the media spac It is possible to “cast” a mobile phone or tablet display to the TV, but this doesn’t really offer an integrated and smooth user experience. e, are now quickly becoming the mainstream and are redefining how we watch content. But David Smith sees a time in the not too distant future when this technological barrier between OTT and terrestrial content will dissolve, where the problems of But will OTT become the standard way we watch content for the interconnecting different systems will be a thing of the past and the viewer will foreseeable future? Is linear broadcast forever dead? have access to continuous – and contiguous – content throughout the day, re- gardless of what device is used. “The best means of making it reality will be 5G,” As you might expect, the future is likely to be more complex and diverse says Smith. “It is being included in the 5G standard, with Wi-Fi being built into the than that. ecosystem. 5G central controllers will know that you’re sitting in your driverless car watching the game on the car’s TV. Then you’ll park and switch to watching it on your mobile phone, which could be connecting via 5G or be picking up the The transition from viewing only standard linear OTA channels to a mix of OTA and Wi-Fi used to control the traffic lights. And, as you walk into your house, you can OTT has been happening steadily over the past decade, enabled by the widespread swipe the picture from your phone to the TV in your kitchen, so you can watch deployment of infrastructures that can support the high bandwidths and data vol- while you make your pizza. Then you go into the living room where you can swipe umes required by video services. Viewers now want to watch what they want, it onto your 4K – or maybe 8K – TV.” Smith looks forward to the early 2020’s as a when they want, and the TV has become just another screen, distinguished only potential starting point for this kind of integrated 5G viewing ecosystem, but there by its size and its orientation toward the family couch. For OTT viewing, the con- are already forays into it now, with AT&T doing several US trials this year and Chi- tent is the thing, not the hardware, and viewers are demanding the same ease and na planning to launch 5G services as early as next year. flexibility to access content no matter what they watch and where they watch it. Bridging the technological gap between on-demand OTT content and live linear broadcast hasn’t been easy. A few solutions have come to market, such as tun- ers that can be plugged into a laptop via USB, or satellite services like SAT>IP that allow a uniform satellite TV experience across multiple devices. But turning your tablet into a true OTA capable TV has been technologically more trouble than it’s worth. The alternative has been live streaming services, which broadcasters are increasingly offering – but without much additional revenue in return. “Most viewers really don’t care about the technology. They’ve got a display in their hand. They want to watch in bed when they get up, then have their viewing continue while they’re having breakfast and still be able to have a discreet peek at work.” David Smith, Rohde & Schwarz Technology Marketing Manager Rohde & Schwarz One eye on 2018: OTT, IP, HDR and cybersecurity 3 One eye on 2018 OTT_ebook_en_5215-5865-92_v0101.indd 3 13.02.2018 11:00:51
RelayCaster™ RelayCaster™ can greatly improve reliability and data rates of contributing and distributing live content and efficiently solve packet loss issues. Over-the-top (OTT) streaming, adaptive bitrate streaming (ABR) and RelayCaster™ work togeth- Full turnkey solution that enables er nicely. In each data center, streams received by RelayCaster™ are forwarded to OTT streaming servers providing streams to end users’ devices that are “nearby” (in terms of Internet distance). RelayCaster™ helps “push” streams close to end optimized transmission of IPTV users. ❙ Optimized distribution and contribution of live content using public and streams. unmanaged Internet links ❙ Improved reliability and higher bandwidths on long distance Internet links ❙ Fixes packet loss issues within a network ❙ Replaces expensive satellite links and CDN contracts 4 One eye on 2018 OTT_ebook_en_5215-5865-92_v0101.indd 4 13.02.2018 11:00:58
R&S®PRISMON Convergent audio and video monitoring solutions that fit your requirements. Scalable performance, innovative functions and cloud-readiness is what you get with a Rohde & Schwarz monitoring solution. A/V content monitoring Choose from a wide range of supported input protocols and formats, both for broadcast and streaming media. Benefit from the high quality and in-depth devel- opment and production expertise at Rohde & Schwarz. and multiviewer solutions ❙❙ Multistandard/multiprotocol support for unmatched versatility (e.g. SDI, SMPTE ST 2022-1/2, SMPTE ST 2022-6, AIMS/SMPTE ST 2110, ASPEN, OTT protocol suite, DVB) ❙❙ Multi-application approach for playout/contribution and distribution environments on a single platform ❙❙ Fully software defined solution for future-proof extensibility ❙❙ Cloud-enabled platform and orchestration-ready design for dynamic and flexible allocation of monitoring capacity Rohde & Schwarz One eye on 2018: OTT, IP, HDR and cybersecurity 5 One eye on 2018 OTT_ebook_en_5215-5865-92_v0101.indd 5 13.02.2018 11:01:07
IP in the studio “A definite tipping point has been reached,” says Peter Weitzel of SMPTE. “It was apparent to us at SMPTE some years ago, but it’s only now that it has really come in.“ Weitzel points out that the transition to IP is fraught with more challenges for the TV industry than for other industries that only require commodity IT. One theme that has been woven into every broadcast industry conference, trade show, publication and webinar in 2017 is IP. The “IP Revolution” may grab trade magazine headlines, but the industry is being careful and deliberate about how it proceeds. Broadcasters are embarking on a major transition from SDI connectivity, dominant since the 90’s, to operating fully in the IP realm. “We do have some special requirements,” notes Weitzel, “including synchroniza- tion and easy movement of very large files. The whole issue of IP splits up into so many different parts.” “A definite tipping point has been reached. It was apparent to us at As we move through this transition phase, we see many case studies touting SMPTE some years ago, but it’s only now that it has really come in.“ revolutionary new IP workflows in completely rebuilt broadcast studios, but the transition is gradual. Many of the new IP facilities are still traditionally designed Peter Weitzel, SMPTE. studios that are merely replacing SDI connections with IP ones. David Smith points out that the transition may have some growing pains. “With the old SDI system, you had to plug a cable into port xx on a router and then somewhere on the network management system you have to type in that port xx is connected to e.g. the mixer switch. You have to manage that with some kind of logging system to make the equipment talk to each other. And you still have to do that with IP at the moment. Carrying uncompressed 4K video over IP is also un- wieldy. It is easy enough to do with quad 3G-SDI or 12G-SDI, but a 10 gigabit link doesn’t have enough bandwidth to carry uncompressed 4K video, and a 25 giga- bit link is going to be an expensive option for the next few years.” SMPTE ST 2110, which describes the application of IP within a broadcast studio, is a work in progress. The carriage of video and audio over IP was finalized during IBC 2017, but other parts of the standard are still being defined. 6 One eye on 2018 OTT_ebook_en_5215-5865-92_v0101.indd 6 13.02.2018 11:01:09
The current work in progress called “IS-04” will allow registration and discovery When the IP specifications create that true plug & play functionality, the transition and enable broadcasters to really take full advantage of what IP has to offer. This is likely to happen very quickly. part of the standard will allow the network to recognize and control an unknown device when it is plugged in. “We have the basis for a revolution, but the total infrastructure isn’t there quite yet. But when we get true plug and play, probably toward the end of 2018, you “If you have a camera with an IP output, how do you connect that via the network can really build on that going forward. We’ll see many more manufacturers com- and router so that someone can use it? Right now you have to manually enter it ing out with the basic video and audio parts of SMPTE ST 2110 in the next year. into the system. But this next level up will allow automatic registration and discov- ery for an endless number of devices, and then allow for an orchestration layer on In the short run, IP is going to be a bit more expensive, but the benefits will come top of that to control content flows to and from that device.” in the next year as some of these issues are solved. The flexibility of an IP solution enables much cheaper future facility extensions as well as a simpler upgrade path to future new technologies such as VR/AR, HDR and, of course, to 4K or 8K ultra high definition services.” R&S®AVHE100 The fully integrated and highly compact R&S®AVHE100 headend solution for encoding and multiplexing minimizes complexity for ter- restrial and satellite DVB systems. The innovative R&S®CrossFlowIP technology enables optimum utili- zation of all system components for maximum avail- ability. It provides significantly enhanced redundancy solutions compared with conventional systems. ❙❙ All in one – integrated encoding and multiplexing solution ❙❙ Powerful IP-based system solution ❙❙ Innovative R&S®CrossFlowIP technology Rohde & Schwarz One eye on 2018: OTT, IP, HDR and cybersecurity 7 One eye on 2018 OTT_ebook_en_5215-5865-92_v0101.indd 7 13.02.2018 11:01:10
HDR Content makers are always striving to improve the customer experience. Will the greater number of pixels in a 4K image, though impressive, make for a great leap forward that will excite viewers into buying a new TV, subscribing to a new service or, most importantly, demanding more? Though the jury is still out on 4K, If you had asked anyone a year ago what technology they should most high dynamic range, or HDR, seems a much better bet. prepare for, many would have answered with an unequivocal “4K”. “We need better pixels, not just more pixels” goes the oft-quoted line that This year, the pre-eminence of 4K imagery may not be such a given as emerged anonymously at a trade show a few years back. And anyone who has previously thought. The industry will of course explore higher resolutions, seen a good HDR demo knows that the technology is better and vastly improves but given other competing technology upgrades and limited budgets, it is the image experience regardless of resolution. Beyond aesthetics, there are practi- uncertain whether this is now a priority. cal business reasons why HDR may begin to take precedence over 4K. R&S®Venice Built for 24/7 operation. The combination of a commercial off-the-shelf server, ❙ On-air reliability the new Rohde & Schwarz virtual storage access technology and our proven ❙ Hybrid SDI and IP functionality R&S®SpycerBox Cell storage solution offers unrivalled stability and speed in chal- ❙ Flexible system design lenging channel playout scenarios. The R&S®VENICE platform can be flexibly ❙ UHD and HDR ready adapted to your requirements thanks to its software architecture and scalability. ❙ Based on standard enterprise server platform 8 One eye on 2018 OTT_ebook_en_5215-5865-92_v0101.indd 8 13.02.2018 11:01:11
To begin with, upgrading to 4K does not give the viewer much more than HD in “HDR does improve the picture quality enormously. 4K with HDR clearly terms of resolution unless their TV is substantially larger and viewed at the “prop- looks better than HD with HDR in a professional viewing environment, er” viewing distance. Given that so many people are now consuming content on but 4K content comes with a significant cost premium to create and small devices, most 4K content is likely to only be fully available at specific, fixed viewing stations – primarily in the living room and typically at much greater view- broadcast.” ing distances than recommended. David Smith, Rohde & Schwarz technology manager. The switch from SD to HD was also a switch from analog to digital, which was both a technological and qualitative leap. A leap from HD to 4K would just turn up the volume on what we already have. Mobile phone and tablet vendors such as Apple®, Samsung, LG, Sony® and others have also begun including HDR displays with varying capabilities in their high-end Despite the narrowing down of broadcast HDR standards to either HLG or PQ products. Although none of these are true 4K displays, the race for mobile HDR – with HLG currently the clear front runner – there is still instability in the non- technologies is well under way. broadcast HDR standards, with individual vendors like Dolby®, Technicolor®, LG, Samsung and others developing different HDR variations with different strengths So, the current discussion is whether HD with HDR is good enough for most con- and weaknesses. sumers. The answer seems to be yes, for most consumers it probably is. HD with HDR looks much better than 4K without HDR. Viewing an HD HDR image on a 4K Dolby® is a registered trademark of Dolby Laboratories. screen will give you a result that probably only professionals could tell apart from a 4K HDR image under typical domestic viewing conditions. “There is a huge back catalog of high-quality HD content waiting to be remas- tered in HDR, and it is cheaper to create and edit. An HD signal uses a quarter of the bandwidth of 4K so it is cheaper to transmit and more channels can be car- R&S®SpycerBox Cell ried. Of course 4K services will be widespread in the future and 8K is already on Scalability at its best. Cascadable thanks to its unique SAS interconnection, the the horizon. But for now HD with HDR is an attractive proposition that enables modular and scalable storage concept allows you to easily expand capacity and broadcasters and service providers to cost effectively attract and retain viewers by gain even higher performance as your workflow environment or storage require- offering a wider variety of high-quality content at a much lower cost than 4K with ments grow. HDR can currently offer.” ❙ Central high-performance production storage ❙ Supports uncompressed and compressed formats up to 8K ❙ Modular storage concept addresses evolving storage demands Rohde & Schwarz One eye on 2018: OTT, IP, HDR and cybersecurity 9 One eye on 2018 OTT_ebook_en_5215-5865-92_v0101.indd 9 13.02.2018 11:01:12
Cybersecurity A business’ weak points can be points of data access that give criminals oppor- tunities to steal vital digital assets or damage data infrastructures. But one of the most important things to realize about cybersecurity is that it is not a solely tech- nological issue. A cybersecurity strategy built only around technology, without Ubiquitous digital connectivity gives business unprecedented reach good planning and strategy behind it, is doomed to fail. and opportunity, but it also expands the potential attack surface for Cyberattacks can be far more varied and subtle than mere data smash-and-grab cybercriminals. or the equivalent of digital arson. Who is doing what and with what motive can become increasingly obscure in the digital jungle. Every company that handles valuable content and information nowadays is a potential target for cybercriminals. In media and entertainment companies, the content is the key asset and every theft, damage or crime can be hazardous for business. In 2015, French network TV5 was taken off the air by Russian hackers pretending to be ISIS. Sony’s series of major data breaches was blamed on North Korea, but many have pointed to a source within the company itself. The movie image of a chain-smoking hacker typing in secret passwords to gain access to some digital treasure chest is now being replaced by sophisticated algo- rithms and bots that can target and overwhelm many systems simultaneously as well as well-educated, sophisticated organizations that may have state or corpo- rate backing. “There is no typical cyberattack. The variety of damage that can be inflicted ranges from information capture, piracy, ransom, privacy data, corporate and governmental espionage and even terrorism to using hacking tools for simple boundary testing. And many attacks happen from within an organization.” Helko Koegel, Director of Consulting for cybersecurity at Rohde & Schwarz. 10 One eye on 2018 OTT_ebook_en_5215-5865-92_v0101.indd 10 13.02.2018 11:01:16
“Content theft, piracy and ransom are big threats to the media industry,” says “The number of attacks and the professionalism of the attackers is going to in- Koegel. “However, any attack could be fatal if there is no detection and protec- crease enormously. The focus will be on the Internet of Things and actions by tion – for example, threat intelligence and role-based digital rights management. organized criminal organizations, just to name a few. Media companies need in- Out-of-date systems as well as network vulnerabilities make it easy for attackers creased awareness, a 360-degree security concept to minimize the risks. Prepara- to gain entrance. A lack of awareness and interest within the sector makes it an tion, protection, identification, restoration and learning from recent global attacks appealing target. Reputation damage, loss of customers, privacy breach investiga- will establish and maintain a solid fundament of protection.” tions and financial damages are the results. “ Web application firewall As technology evolves, so will the opportunities for hackers. Careful, deliberate Security suite that protects business applications and backends against cyber- consideration will be needed to protect media industry assets in the future. attacks and manipulation. ❙❙ Monitors user activity to prevent attacks and block abnormal behavior targeted at web applications ❙❙ Intuitive user interface for fast configuration of security policies ❙❙ Smooth integration of security features such as vulnerability scanners and single sign-on services For more information on Rohde & Schwarz products, see www.rohde-schwarz.com. R&S®SITLine IP R&S®SITLine IP encryptors protect companies’ and authorities’ sensitive data from espionage and manipulation for resilient and efficient wide area networks (WAN). ❙❙ Encryption for high-performance IP networks of up to 10 Gbit/s ❙❙ Prevents performance drops in VoIP and IoT protocols ❙❙ Requires little administration effort Rohde & Schwarz One eye on 2018: OTT, IP, HDR and cybersecurity 11 One eye on 2018 OTT_ebook_en_5215-5865-92_v0101.indd 11 13.02.2018 11:01:19
About Rohde & Schwarz The Rohde & Schwarz electronics group offers innovative solutions in the following business fields: test and mea- surement, broadcast and media, secure communications, cybersecurity, monitoring and network testing. Founded more than 80 years ago, the independent company which is headquartered in Munich, Germany, has an extensive sales and service network with locations in more than 70 countries. Sustainable product design ❙❙ Environmental compatibility and eco-footprint ❙❙ Energy efficiency and low emissions ❙❙ Longevity and optimized total cost of ownership Certified Quality Management Certified Environmental Management ISO 9001 ISO 14001 Rohde & Schwarz GmbH & Co. KG www.rohde-schwarz.com Regional contact ❙❙ Europe, Africa, Middle East | +49 89 4129 12345 customersupport@rohde-schwarz.com ❙❙ North America | 1 888 TEST RSA (1 888 837 87 72) customer.support@rsa.rohde-schwarz.com ❙❙ Latin America | +1 410 910 79 88 customersupport.la@rohde-schwarz.com ❙❙ Asia Pacific | +65 65 13 04 88 customersupport.asia@rohde-schwarz.com ❙❙ China | +86 800 810 82 28 | +86 400 650 58 96 customersupport.china@rohde-schwarz.com R&S® is a registered trademark of Rohde & Schwarz GmbH & Co. KG PD 5215.5865.92 | Version 01.01 | February 2018 (as) Trade names are trademarks of the owners One eye on 2018: OTT, IP, HDR and cybersecurity 5215.5865.92 01.01 PDP 1 en Data without tolerance limits is not binding | Subject to change © 2018 Rohde & Schwarz GmbH & Co. KG | 81671 Munich, Germany 5215586592 One eye on 2018 OTT_ebook_en_5215-5865-92_v0101.indd 12 13.02.2018 11:01:19
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