One eye on 2018: OTT, IP, HDR and cybersecurity

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One eye on 2018:
     OTT, IP, HDR and cybersecurity

                                                          
                                                          

                                                                        Brochure | Version 01.01
One eye on 2018 OTT_ebook_en_5215-5865-92_v0101.indd 1   13.02.2018 11:00:48
In this exclusive report, we examine               If you had asked this question ten years ago, you would have received baffled and
                                                         slightly nervous stares in return. And if you had sat down to try to explain yourself,
                                                         you would only have dug yourself a deeper hole.
      some of the key trends for 2018.                   4K video over the internet? The end of SDI broadcast?

      What are your business plans                       These things were unthinkable a decade ago. In fact, the TV industry was quite
                                                         happy to continue with videotape until 2010, when a shortage caused by the
                                                         Japanese earthquake finally coaxed broadcasters into the world of file-based
      regarding OTT, IP in the studio, HDR               workflows.

      and cybersecurity?                                 But a fully digitized TV industry – still very young compared to the industry’s 90
                                                         year history – is enabling rapid, accelerated change, and the obscure acronyms of
                                                         a few years ago are ping-ponging around in every conversation you hear.

                                                         We hope this report will give you a good grounding in what is happening with
                                                         some of the game-changing technologies in the industry, and hopefully give you
                                                         an edge in strategizing how you are going to use them.

      2

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Over the top (OTT)                                                                      Smart TVs offer a good hybrid with both OTA and OTT services being directly
                                                                                                      available via the TV’s user interface. But not all TVs support all OTT providers and
                                                                                                      the typically limited user interface via a standard TV remote control can be frus-
                                                                                                      tratingly slow at times. It has often been easier to switch to your computer or
              You’ve probably heard of Netflix® – Amazon® – Hulu® – and… the list                     phone browser to watch OTT content than to wrestle with your TV provider’s app.
              goes on and on. These new players, once upstarts in the media spac                      It is possible to “cast” a mobile phone or tablet display to the TV, but this doesn’t
                                                                                                      really offer an integrated and smooth user experience.
              e, are now quickly becoming the mainstream and are redefining how we
              watch content.                                                                          But David Smith sees a time in the not too distant future when this technological
                                                                                                      barrier between OTT and terrestrial content will dissolve, where the problems of
              But will OTT become the standard way we watch content for the                           interconnecting different systems will be a thing of the past and the viewer will
              foreseeable future? Is linear broadcast forever dead?                                   have access to continuous – and contiguous – content throughout the day, re-
                                                                                                      gardless of what device is used. “The best means of making it reality will be 5G,”
              As you might expect, the future is likely to be more complex and diverse                says Smith. “It is being included in the 5G standard, with Wi-Fi being built into the
              than that.                                                                              ecosystem. 5G central controllers will know that you’re sitting in your driverless
                                                                                                      car watching the game on the car’s TV. Then you’ll park and switch to watching
                                                                                                      it on your mobile phone, which could be connecting via 5G or be picking up the
              The transition from viewing only standard linear OTA channels to a mix of OTA and       Wi-Fi used to control the traffic lights. And, as you walk into your house, you can
              OTT has been happening steadily over the past decade, enabled by the widespread         swipe the picture from your phone to the TV in your kitchen, so you can watch
              deployment of infrastructures that can support the high bandwidths and data vol-        while you make your pizza. Then you go into the living room where you can swipe
              umes required by video services. Viewers now want to watch what they want,              it onto your 4K – or maybe 8K – TV.” Smith looks forward to the early 2020’s as a
              when they want, and the TV has become just another screen, distinguished only           potential starting point for this kind of integrated 5G viewing ecosystem, but there
              by its size and its orientation toward the family couch. For OTT viewing, the con-      are already forays into it now, with AT&T doing several US trials this year and Chi-
              tent is the thing, not the hardware, and viewers are demanding the same ease and        na planning to launch 5G services as early as next year.
              flexibility to access content no matter what they watch and where they watch it.

              Bridging the technological gap between on-demand OTT content and live linear
              broadcast hasn’t been easy. A few solutions have come to market, such as tun-
              ers that can be plugged into a laptop via USB, or satellite services like SAT>IP that
              allow a uniform satellite TV experience across multiple devices. But turning your
              tablet into a true OTA capable TV has been technologically more trouble than it’s
              worth. The alternative has been live streaming services, which broadcasters are
              increasingly offering – but without much additional revenue in return.

                                                                                                       “Most viewers really don’t care about the technology. They’ve got a
                                                                                                       display in their hand. They want to watch in bed when they get up, then
                                                                                                       have their viewing continue while they’re having breakfast and still be
                                                                                                       able to have a discreet peek at work.”
                                                                                                       David Smith, Rohde & Schwarz Technology Marketing Manager

                                                                                                                                   Rohde & Schwarz One eye on 2018: OTT, IP, HDR and cybersecurity 3

One eye on 2018 OTT_ebook_en_5215-5865-92_v0101.indd 3                                                                                                                                    13.02.2018 11:00:51
RelayCaster™                                        RelayCaster™ can greatly improve reliability and data rates of contributing and
                                                         distributing live content and efficiently solve packet loss issues. Over-the-top
                                                         (OTT) streaming, adaptive bitrate streaming (ABR) and RelayCaster™ work togeth-

     Full turnkey solution that enables                  er nicely. In each data center, streams received by RelayCaster™ are forwarded to
                                                         OTT streaming servers providing streams to end users’ devices that are “nearby”
                                                         (in terms of Internet distance). RelayCaster™ helps “push” streams close to end
     optimized transmission of IPTV                      users.
                                                         ❙ Optimized distribution and contribution of live content using public and

     streams.                                              unmanaged Internet links
                                                         ❙ Improved reliability and higher bandwidths on long distance Internet links
                                                         ❙ Fixes packet loss issues within a network
                                                         ❙ Replaces expensive satellite links and CDN contracts

      4

One eye on 2018 OTT_ebook_en_5215-5865-92_v0101.indd 4                                                                                 13.02.2018 11:00:58
R&S®PRISMON                                Convergent audio and video monitoring solutions that fit your requirements.
                                                         Scalable performance, innovative functions and cloud-readiness is what you get
                                                         with a Rohde & Schwarz monitoring solution.

              A/V content monitoring                     Choose from a wide range of supported input protocols and formats, both for
                                                         broadcast and streaming media. Benefit from the high quality and in-depth devel-
                                                         opment and production expertise at Rohde & Schwarz.

              and multiviewer solutions                  ❙❙ Multistandard/multiprotocol support for unmatched versatility
                                                            (e.g. SDI, SMPTE ST 2022-1/2, SMPTE ST 2022-6, AIMS/SMPTE ST 2110,
                                                            ASPEN, OTT protocol suite, DVB)
                                                         ❙❙ Multi-application approach for playout/contribution and distribution
                                                            environments on a single platform
                                                         ❙❙ Fully software defined solution for future-proof extensibility
                                                         ❙❙ Cloud-enabled platform and orchestration-ready design for dynamic and flexible
                                                            allocation of monitoring capacity

                                                                                  Rohde & Schwarz One eye on 2018: OTT, IP, HDR and cybersecurity 5

One eye on 2018 OTT_ebook_en_5215-5865-92_v0101.indd 5                                                                                   13.02.2018 11:01:07
IP in the studio                                                           “A definite tipping point has been reached,” says Peter Weitzel of SMPTE. “It was
                                                                                apparent to us at SMPTE some years ago, but it’s only now that it has really come
                                                                                in.“ Weitzel points out that the transition to IP is fraught with more challenges for
                                                                                the TV industry than for other industries that only require commodity IT.
      One theme that has been woven into every broadcast industry
      conference, trade show, publication and webinar in 2017 is IP.            The “IP Revolution” may grab trade magazine headlines, but the industry is being
                                                                                careful and deliberate about how it proceeds.
      Broadcasters are embarking on a major transition from SDI connectivity,
      dominant since the 90’s, to operating fully in the IP realm.              “We do have some special requirements,” notes Weitzel, “including synchroniza-
                                                                                tion and easy movement of very large files. The whole issue of IP splits up into so
                                                                                many different parts.”

      “A definite tipping point has been reached. It was apparent to us at      As we move through this transition phase, we see many case studies touting
      SMPTE some years ago, but it’s only now that it has really come in.“      revolutionary new IP workflows in completely rebuilt broadcast studios, but the
                                                                                transition is gradual. Many of the new IP facilities are still traditionally designed
      Peter Weitzel, SMPTE.                                                     studios that are merely replacing SDI connections with IP ones.

                                                                                David Smith points out that the transition may have some growing pains. “With
                                                                                the old SDI system, you had to plug a cable into port xx on a router and then
                                                                                somewhere on the network management system you have to type in that port xx
                                                                                is connected to e.g. the mixer switch. You have to manage that with some kind of
                                                                                logging system to make the equipment talk to each other. And you still have to do
                                                                                that with IP at the moment. Carrying uncompressed 4K video over IP is also un-
                                                                                wieldy. It is easy enough to do with quad 3G-SDI or 12G-SDI, but a 10 gigabit link
                                                                                doesn’t have enough bandwidth to carry uncompressed 4K video, and a 25 giga-
                                                                                bit link is going to be an expensive option for the next few years.”

                                                                                SMPTE ST 2110, which describes the application of IP within a broadcast studio,
                                                                                is a work in progress. The carriage of video and audio over IP was finalized during
                                                                                IBC 2017, but other parts of the standard are still being defined.

      6

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The current work in progress called “IS-04” will allow registration and discovery       When the IP specifications create that true plug & play functionality, the transition
              and enable broadcasters to really take full advantage of what IP has to offer. This     is likely to happen very quickly.
              part of the standard will allow the network to recognize and control an unknown
              device when it is plugged in.                                                           “We have the basis for a revolution, but the total infrastructure isn’t there quite
                                                                                                      yet. But when we get true plug and play, probably toward the end of 2018, you
              “If you have a camera with an IP output, how do you connect that via the network        can really build on that going forward. We’ll see many more manufacturers com-
              and router so that someone can use it? Right now you have to manually enter it          ing out with the basic video and audio parts of SMPTE ST 2110 in the next year.
              into the system. But this next level up will allow automatic registration and discov-
              ery for an endless number of devices, and then allow for an orchestration layer on      In the short run, IP is going to be a bit more expensive, but the benefits will come
              top of that to control content flows to and from that device.”                          in the next year as some of these issues are solved. The flexibility of an IP solution
                                                                                                      enables much cheaper future facility extensions as well as a simpler upgrade path
                                                                                                      to future new technologies such as VR/AR, HDR and, of course, to 4K or 8K ultra
                                                                                                      high definition services.”

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                                                                                                                                    and multiplexing minimizes complexity for ter-
                                                                                                                                    restrial and satellite DVB systems. The innovative
                                                                                                                                    R&S®CrossFlowIP technology enables optimum utili-
                                                                                                                                    zation of all system components for maximum avail-
                                                                                                                                    ability. It provides significantly enhanced redundancy
                                                                                                                                    solutions compared with conventional systems.
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                                                                                                                                    ❙❙ Powerful IP-based system solution
                                                                                                                                    ❙❙ Innovative R&S®CrossFlowIP technology

                                                                                                                                 Rohde & Schwarz One eye on 2018: OTT, IP, HDR and cybersecurity 7

One eye on 2018 OTT_ebook_en_5215-5865-92_v0101.indd 7                                                                                                                                  13.02.2018 11:01:10
HDR                                                                                   Content makers are always striving to improve the customer experience. Will
                                                                                           the greater number of pixels in a 4K image, though impressive, make for a great
                                                                                           leap forward that will excite viewers into buying a new TV, subscribing to a new
                                                                                           service or, most importantly, demanding more? Though the jury is still out on 4K,
      If you had asked anyone a year ago what technology they should most                  high dynamic range, or HDR, seems a much better bet.
      prepare for, many would have answered with an unequivocal “4K”.
                                                                                           “We need better pixels, not just more pixels” goes the oft-quoted line that
      This year, the pre-eminence of 4K imagery may not be such a given as
                                                                                           emerged anonymously at a trade show a few years back. And anyone who has
      previously thought. The industry will of course explore higher resolutions,          seen a good HDR demo knows that the technology is better and vastly improves
      but given other competing technology upgrades and limited budgets, it is             the image experience regardless of resolution. Beyond aesthetics, there are practi-
      uncertain whether this is now a priority.                                            cal business reasons why HDR may begin to take precedence over 4K.

      R&S®Venice
      Built for 24/7 operation. The combination of a commercial off-the-shelf server,      ❙   On-air reliability
      the new Rohde & Schwarz virtual storage access technology and our proven             ❙   Hybrid SDI and IP functionality
      R&S®SpycerBox Cell storage solution offers unrivalled stability and speed in chal-   ❙   Flexible system design
      lenging channel playout scenarios. The R&S®VENICE platform can be flexibly           ❙   UHD and HDR ready
      adapted to your requirements thanks to its software architecture and scalability.    ❙   Based on standard enterprise server platform

      8

One eye on 2018 OTT_ebook_en_5215-5865-92_v0101.indd 8                                                                                                                     13.02.2018 11:01:11
To begin with, upgrading to 4K does not give the viewer much more than HD in              “HDR does improve the picture quality enormously. 4K with HDR clearly
              terms of resolution unless their TV is substantially larger and viewed at the “prop-      looks better than HD with HDR in a professional viewing environment,
              er” viewing distance. Given that so many people are now consuming content on
                                                                                                        but 4K content comes with a significant cost premium to create and
              small devices, most 4K content is likely to only be fully available at specific, fixed
              viewing stations – primarily in the living room and typically at much greater view-       broadcast.”
              ing distances than recommended.                                                           David Smith, Rohde & Schwarz technology manager.

              The switch from SD to HD was also a switch from analog to digital, which was
              both a technological and qualitative leap. A leap from HD to 4K would just turn up
              the volume on what we already have.                                                      Mobile phone and tablet vendors such as Apple®, Samsung, LG, Sony® and others
                                                                                                       have also begun including HDR displays with varying capabilities in their high-end
              Despite the narrowing down of broadcast HDR standards to either HLG or PQ                products. Although none of these are true 4K displays, the race for mobile HDR
              – with HLG currently the clear front runner – there is still instability in the non-     technologies is well under way.
              broadcast HDR standards, with individual vendors like Dolby®, Technicolor®, LG,
              Samsung and others developing different HDR variations with different strengths          So, the current discussion is whether HD with HDR is good enough for most con-
              and weaknesses.                                                                          sumers. The answer seems to be yes, for most consumers it probably is. HD with
                                                                                                       HDR looks much better than 4K without HDR. Viewing an HD HDR image on a 4K
              Dolby® is a registered trademark of Dolby Laboratories.                                  screen will give you a result that probably only professionals could tell apart from
                                                                                                       a 4K HDR image under typical domestic viewing conditions.

                                                                                                       “There is a huge back catalog of high-quality HD content waiting to be remas-
                                                                                                       tered in HDR, and it is cheaper to create and edit. An HD signal uses a quarter of
                                                                                                       the bandwidth of 4K so it is cheaper to transmit and more channels can be car-
              R&S®SpycerBox Cell                                                                       ried. Of course 4K services will be widespread in the future and 8K is already on
              Scalability at its best. Cascadable thanks to its unique SAS interconnection, the        the horizon. But for now HD with HDR is an attractive proposition that enables
              modular and scalable storage concept allows you to easily expand capacity and            broadcasters and service providers to cost effectively attract and retain viewers by
              gain even higher performance as your workflow environment or storage require-            offering a wider variety of high-quality content at a much lower cost than 4K with
              ments grow.                                                                              HDR can currently offer.”
              ❙ Central high-performance production storage
              ❙ Supports uncompressed and compressed formats up to 8K
              ❙ Modular storage concept addresses evolving storage demands

                                                                                                                                    Rohde & Schwarz One eye on 2018: OTT, IP, HDR and cybersecurity 9

One eye on 2018 OTT_ebook_en_5215-5865-92_v0101.indd 9                                                                                                                                     13.02.2018 11:01:12
Cybersecurity                                                                 A business’ weak points can be points of data access that give criminals oppor-
                                                                                   tunities to steal vital digital assets or damage data infrastructures. But one of the
                                                                                   most important things to realize about cybersecurity is that it is not a solely tech-
                                                                                   nological issue. A cybersecurity strategy built only around technology, without
      Ubiquitous digital connectivity gives business unprecedented reach           good planning and strategy behind it, is doomed to fail.
      and opportunity, but it also expands the potential attack surface for
                                                                                   Cyberattacks can be far more varied and subtle than mere data smash-and-grab
      cybercriminals.
                                                                                   or the equivalent of digital arson. Who is doing what and with what motive can
                                                                                   become increasingly obscure in the digital jungle.

                                                                                   Every company that handles valuable content and information nowadays is a
                                                                                   potential target for cybercriminals. In media and entertainment companies, the
                                                                                   content is the key asset and every theft, damage or crime can be hazardous for
                                                                                   business.

                                                                                   In 2015, French network TV5 was taken off the air by Russian hackers pretending
                                                                                   to be ISIS. Sony’s series of major data breaches was blamed on North Korea, but
                                                                                   many have pointed to a source within the company itself.

                                                                                   The movie image of a chain-smoking hacker typing in secret passwords to gain
                                                                                   access to some digital treasure chest is now being replaced by sophisticated algo-
                                                                                   rithms and bots that can target and overwhelm many systems simultaneously as
                                                                                   well as well-educated, sophisticated organizations that may have state or corpo-
                                                                                   rate backing.

      “There is no typical cyberattack. The variety of damage that can be
      inflicted ranges from information capture, piracy, ransom, privacy data,
      corporate and governmental espionage and even terrorism to using
      hacking tools for simple boundary testing. And many attacks happen
      from within an organization.”
      Helko Koegel, Director of Consulting for cybersecurity at Rohde & Schwarz.

      10

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“Content theft, piracy and ransom are big threats to the media industry,” says      “The number of attacks and the professionalism of the attackers is going to in-
              Koegel. “However, any attack could be fatal if there is no detection and protec-    crease enormously. The focus will be on the Internet of Things and actions by
              tion – for example, threat intelligence and role-based digital rights management.   organized criminal organizations, just to name a few. Media companies need in-
              Out-of-date systems as well as network vulnerabilities make it easy for attackers   creased awareness, a 360-degree security concept to minimize the risks. Prepara-
              to gain entrance. A lack of awareness and interest within the sector makes it an    tion, protection, identification, restoration and learning from recent global attacks
              appealing target. Reputation damage, loss of customers, privacy breach investiga-   will establish and maintain a solid fundament of protection.”
              tions and financial damages are the results. “
                                                                                                  Web application firewall
              As technology evolves, so will the opportunities for hackers. Careful, deliberate   Security suite that protects business applications and backends against cyber-
              consideration will be needed to protect media industry assets in the future.        attacks and manipulation.
                                                                                                  ❙❙ Monitors user activity to prevent attacks and block abnormal behavior targeted
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                                                                                                  ❙❙ Smooth integration of security features such as vulnerability scanners and single
                                                                                                     sign-on services

                                                                                                  For more information on Rohde & Schwarz products, see
                                                                                                  www.rohde-schwarz.com.

              R&S®SITLine IP
              R&S®SITLine IP encryptors protect companies’ and authorities’ sensitive data from
              espionage and manipulation for resilient and efficient wide area networks (WAN).
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              ❙❙ Prevents performance drops in VoIP and IoT protocols
              ❙❙ Requires little administration effort

                                                                                                                           Rohde & Schwarz One eye on 2018: OTT, IP, HDR and cybersecurity 11

One eye on 2018 OTT_ebook_en_5215-5865-92_v0101.indd 11                                                                                                                            13.02.2018 11:01:19
About Rohde & Schwarz
                                                          The Rohde & Schwarz electronics group offers innovative
                                                          solutions in the following business fields: test and mea-
                                                          surement, broadcast and media, secure communications,
                                                          cybersecurity, monitoring and network testing. Founded
                                                          more than 80 years ago, the independent company which
                                                          is headquartered in Munich, Germany, has an extensive
                                                          sales and service network with locations in more than
                                                          70 countries.

                                                          Sustainable product design
                                                          ❙❙ Environmental compatibility and eco-footprint
                                                          ❙❙ Energy efficiency and low emissions
                                                          ❙❙ Longevity and optimized total cost of ownership
                                                            Certified Quality Management       Certified Environmental Management

                                                            ISO 9001                           ISO 14001

                                                          Rohde & Schwarz GmbH & Co. KG
                                                          www.rohde-schwarz.com

                                                          Regional contact
                                                          ❙❙ Europe, Africa, Middle East | +49 89 4129 12345
                                                             customersupport@rohde-schwarz.com
                                                          ❙❙ North America | 1 888 TEST RSA (1 888 837 87 72)
                                                             customer.support@rsa.rohde-schwarz.com
                                                          ❙❙ Latin America | +1 410 910 79 88
                                                             customersupport.la@rohde-schwarz.com
                                                          ❙❙ Asia Pacific | +65 65 13 04 88
                                                             customersupport.asia@rohde-schwarz.com
                                                          ❙❙ China | +86 800 810 82 28 | +86 400 650 58 96
                                                             customersupport.china@rohde-schwarz.com

                                                          R&S® is a registered trademark of Rohde & Schwarz GmbH & Co. KG
                                                          PD 5215.5865.92 | Version 01.01 | February 2018 (as)
                                                          Trade names are trademarks of the owners
                                                          One eye on 2018: OTT, IP, HDR and cybersecurity

                                                                                                                                                    5215.5865.92 01.01 PDP 1 en
                                                          Data without tolerance limits is not binding | Subject to change
                                                          © 2018 Rohde & Schwarz GmbH & Co. KG | 81671 Munich, Germany

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One eye on 2018 OTT_ebook_en_5215-5865-92_v0101.indd 12                                                                             13.02.2018 11:01:19
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