Exhibitor Prospectus NOVEMBER 8 - 9, 2020 JACOB K. JAVITS CONVENTION CENTER OF NEW YORK - The Hotel Experience
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HX Exhibit Categories ABOUT HX Bath and In-room Guest Services Cleaning Spa Products Electronics / Equipment and Enhanced by a new partnership with AAHOA, the HX conference and Entertainment Supplies expo offers unparalleled opportunities to experience today’s must-have Food and Financial Safety and Beverage Management Security hospitality innovations. The exhibit floor gives hotel and F&B owners/ operators, leading brands and independent hoteliers, management Beds and Facilities Foodservice Sustainable and purchasing companies, and other industry executives direct access Bedding Maintenance and Equipment and Products to a comprehensive range of operating supplies and equipment, from Equipment Supplies extraordinary guest amenities and GRM technology to back-of-house HVAC/PTAC Tabletop and Energy products and systems that improve overall profitability. Table Linens Management Furnishings Housekeeping and Software and Technology Where Hospitality & Dining meet to reimagine an industry. Laundry Equipment Data Analysis and Supplies EXHIBIT SHOW FLOOR DATES & HOURS 30,000 net sq. ft. Sunday, Nov. 8 • 10:00 AM – 5:00 PM Monday, Nov. 9 • 10:00 AM – 5:00 PM 4,000+ 225+ 1,000+ PREMIUM BRING YOUR hotel and foodservice exhibitors showcase crossover attendees TECH owners, executives, the latest products from co-located BOOTH OWN BOOTH KIOSK directors and general and services in Boutique Design PACKAGE PACKAGE managers will hospitality. New York (BDNY). attend HX. $69.85 $45.95 Early Bird Rate Per SQ FT Per SQ FT $3,517.50 Regular Rate $72.55 $49.50 $3,517.50 About the Hotel Industry (after March 2nd) Per SQ FT Per SQ FT Nearly 1,000,000 hotel rooms are located in the Northeast Corridor, the primary region where HX attendees are located. The rooms are White Smart Wall Counter, Monitor, System, Lighting, represented from 10,390 properties and account for 221.7 Carpet, and Drayage Back and Side Bar Stool, graphic Pipe & Drape panel with company million room nights annually Includes: *Non-weight & Drayage logo, Internet Access, and Electrical Plug Bearing Wall $53.8 billion+ foodservice dollars are spent in the Tri-State Area of New York, New Jersey and Connecticut. This area is also home to *$325.00 per corner premium charge, Min. 200 sq ft 68,000 independent restaurants *$99.00 Digital Marketing Fee 2 W W W. T H E H O T E L E X P E R I E N C E . C O M
BACK IN 2020 HX: The Conference HX: The Show HX: GenFWD Two day stand-alone conference Food Service Pioneering Concept — the creation of Young Professionals Reception — unique foodservice venues that can operate in lobby spaces. a celebration with up-and-coming hoteliers Session Core Pillars: The FPC specifically focuses on a concept designed to bring and on-the-rise industry peers designed to Development foodservice to the lobbies and other public spaces in hotels help hospitality professionals who are early F&B/Restaurant and resorts. on in their careers make new connections. Finance Leadership HX: The Stage — engagement opportunities on the trade show floor to communicate industry information, trends, Operations and to showcase the latest hospitality products and services. Technology HX brings you the power of partnership We have partnered with top hospitality associations and media brands to promote HX. Partners for HX 2020 include: Through print & digital advertising, targeted emails to their circulation databases and coverage of HX, these partners will help spread the news and bring more hospitality professionals to HX this November. And that translates to more business opportunities for you. W W W. T H E H O T E L E X P E R I E N C E . C O M 3
WHO ATTENDS HX? Sample Attendee List ANDAZ PALM SPRINGS GANSEVOORT HOTEL GROUP NEW CASTLE HOTELS, LLC DECISION MAKERS General Manager President and Founder Vice President Food and Beverage & Rooms /Managing Brand Marketing Manager ARAMARK GIRL SCOUTS OF AMERICA Director Chief Executive Officer District Manager Vice President, Procurement, Vendor Management Chief Financial Officer OMNI HOTELS & RESORTS Chief Operating Officer AVENDRA HEI HOTELS & RESORTS Vice President Food and Beverage Strategic Sourcing Manager Vice President Food and Beverage Chief Information Officer and Procurement OS&E INC. Chief Technology Officer CAESARS ENTERTAINMENT President Creative Director CORPORATION HERSHA HOSPITALITY MANAGEMENT Director of Engineering President of Hospitality Executive Vice President PARKER MERIDIEN HOTEL General Manager Director of F&B CAMELBACK RESORT HIGHGATE HOTELS Director of Finance/Accounting General Manager SVP of Technology SAM TELL & SON, INC. Director of Foodservice Vice President Director of Housekeeping CHOICE HOTELS INTERNATIONAL HILTON WORLDWIDE Director of Franchise Development Director of Brand Food and Beverage SOURCE1 PURCHASING Director of HR Director of Purchasing Director of Operations COMPASS GROUP NORTH AMERICA HYATT HOTELS CORPORATION Director of Purchasing Director Senior Vice President, Operations Americas THE BROADMOOR Director of Revenue Management CEO Director of Sales & Marketing DENIHAN HOSPITALITY GROUP IHG Executive Vice President Director of Global Procurement THE MONTELEONE HOTEL Director of Security & Safety Operations & Technology Vice President and Director of Sustainability KEMPERSPORTS GOLF COURSE General Manager Director of Telecommunication DOHERTY ENTERPRISES MGMT COMPANY Director of Facilities and (140 RESTAURANTS) Director THE PENINSULA NEW YORK Maintenance VP of Operations Purchasing Director KIMPTON HOTEL & RESTAURANT GROUP, LLC Executive Chef/Sous Chef DREAM HOTEL GROUP Vice President, Catering + Banquet Brand Operations VANDERBILT BEACH RESORT Foodservice Consultant VP of Technology General Manager Foodservice Equipment Dealer LOEWS HOTELS General Manager EDWARD DON & COMPANY Director of Operations WALT DISNEY PARKS & RESORTS District Sales Manager Regional General Manager Guest Services Manager MARCUS HOTELS & RESORTS Interior Designer/Architect FOUR SEASONS HOTEL NEW YORK SVP of Operations WYNDHAM HOTEL GROUP Owner/Operator Director of Rooms Vice President Operations Project Manager MARRIOTT VACATIONS WORLDWIDE FOUR SEASONS HOTELS & RESORTS CORPORATION TWO ROADS HOSPITALITY Rooms Division Manager Senior Director of F&B Americas Executive Vice President and Chief Growth Vice President, Restaurant, Bars & Events and Inventory Officer FRCH DESIGN WORLDWIDE Vice President of Creative MIRBEAU INN & SPA General Manager 4 W W W. T H E H O T E L E X P E R I E N C E . C O M
2018 ATTENDEE SEGMENTS Engaged Attendees = Motivated Buyers 51% Exhibiting at HX is the best investment in business development you will make in 2020. Lodging Highly coveted buyers and decision makers 74% + are involved in buying and decision making 1/3 of all attendees are from companies of 250+ employees HX’s marketing reach has expanded to include more leaders and owners from casinos and resorts, independent hotels and the military HX attracts senior executives who control purchasing for hotel operations, foodservice, housekeeping, technology and other key areas 18% Foodservice TYPES OF BUSINESSES Bed & Breakfasts Hotel, Resorts and Spas B+I Foodservice Hotel & Restaurant Management Companies Casinos Independent Hotel Country Clubs & Restaurants Cruises 31% Purchasing Companies Design Firms Design, Consulting, Senior Living Purchasing Firms Healthcare Foodservice Private Clubs W W W. T H E H O T E L E X P E R I E N C E . C O M 5
MARKETING OPPORTUNITIES Your success is our success at HX. As an exhibitor, you are the VIP, and HX offers you dozens of marketing strategies, tips and tools for success. There are fabulous targeted sponsorship opportunities, as well as presentations and special features to establish your brand. What’s included with your exhibit booth? Opportunity to submit your Social media drivers product and/or service in the VIP customer promo codes Editors’ Choice Product Awards & invitations and TECHpitch Competition (fees may apply) EDITORS’ CHOICE AWARDS AND TECHpitch WINNERS AT HX 2018 Complimentary listings FOOD & BEVERAGE HOTEL PRODUCT Ripples CIRQ+ Value Added Investments to Increase Your ROI FOODSERVICE EQUIPMENT TECHNOLOGY Exclusive conference sponsorships Vulcan ShuttleQ Transportation HX website banner ads GUEST AMENITIES “BEST OF SHOW” Amenity Services CIRQ+ Show directory ads TECHpitch Sponsorship opportunities (get details, these sell out fast!) BEEKEEPER Registration (onsite and online) Tote bags Post-show exhibitor emails Stair decals Entrance door decals Speaker ready room Custom marketing programs are available Water cooler stations conference F&B break For additional details and pricing please contact: Lanyards Bethanne Doud Business Development Manager Tel 513.964.1780 bethanne.doud@emeraldexpo.com 6 W W W. T H E H O T E L E X P E R I E N C E . C O M
HX: EXHIBITOR TESTIMONIALS PREMIUM BOOKING PLATFORM SUPERIOR COMMERCIAL SOAP FOR HOTELS DISPENSERS FOR GUEST AMENITIES SERVICE QUALITY Rich Tuckwell MANAGEMENT PLATFORM North American President, AVVIO Heather Manness Karen O’Neill “It was the best show we have done to date “HX is a great platform for Avvio, because President-Americas just like Avvio, it’s always focused on pro- and that says a lot considering we have viding the best experience for guests,” says “We always try to attend and exhibit at the been doing the New York show for Tuckwell. “HX is unlike any show I have ever HX show because the show provides us many years” attended, and it’s so refreshing to attend opportunities to collaborate and network a show where everyone is focused on the with leading hospitality professionals. In guest’s journey, from beginning to end.” fact, amongst other promising leads, we connected with a company that is interest- ed in collaborating their product and our housekeeping app which could result in closing a deal with over 12,000 rooms!” W W W. T H E H O T E L E X P E R I E N C E . C O M 7
STRATEGICALLY-POSITIONED EDUCATION SESSIONS AND 2019 FOODSERVICE PIONEERING CONCEPT DESIGN Back this year is our popular educational sessions, located on the trade show floor. These sessions are filled with theater presentations, panel discussions, cutting-edge product demos and keep attendees engaged on the trade show floor. Each year, the Foodservice Pioneering Concept Design is a curated special exhibit that incorporates products and services to demonstrate what’s new and what’s next in shaping the guest experience. Through a collaboration between HX, the Foodservice Consultants Society International (FCSI) and vendor partners, these concepts come to life, built as life-sized working models on the HX show floor. 8 W W W. T H E H O T E L E X P E R I E N C E . C O M
2019 FOODSERVICE PIONEERING CONCEPT WINNER: DUALITY, DESIGNED BY FOODSPACE W W W. T H E H O T E L E X P E R I E N C E . C O M 9
CO-LOCATED WITH BDNY Engage More Buyers. HX is co-located with Boutique Design New York (BDNY), a trade fair attracting 8,500 interior designers, architects, purchasing agents, hospitality owners and developers. Planned traffic flow is integrated into HX, packing the floor with more buyers and creating greater buzz, conversation and energy in every aisle. 1,000+ Crossover Attendees 10 W W W. T H E H O T E L E X P E R I E N C E . C O M
CONTACT US Apply to exhibit online: www.thehotelexperience.com Bethanne Doud Business Development Manager Tel 513.964.1780 bethanne.doud@emeraldexpo.com Sandi Luppert Marketing Director Tel 513.964.1791 sandi.luppert@emeraldexpo.com Cassie Maurer Exhibitor Marketing Manager Tel 513.964.1781 cassie.maurer@emeraldexpo.com Christina Green Marketing Specialist Tel 513.964.1782 christina.green@emeraldexpo.com Laura Caskey Senior Conference Manager 770.291.5590 laura.caskey@emeraldexpo.com Kevin Gaffney VP, Group Show Director Tel 770.291.5446 kevin.gaffney@emeraldexpo.com For more information about AAHOA Membership, contact Sales at: 404.816.5759 sales@aahoa.com Find us on social media: #HX2020 W W W. T H E H O T E L E X P E R I E N C E . C O M 11
PRESENTED & PRODUCED BY CO-LOCATED WITH W W W. T H E H O T E L E X P E R I E N C E . C O M
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