New planner I - Getting the balance right: our natural assets - Planning ...

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New planner I - Getting the balance right: our natural assets - Planning ...
Issue No. 94
                                         March 2013
new planner

        Getting the
     balance right:
 our natural assets

            ISSN 1324-8669 PP a233-867-00015
New planner I - Getting the balance right: our natural assets - Planning ...
2013 NSW LOCAL GOVERNMENT
                                   PLANNERS’ NETWORK FORUM

                                   NEW
                                   directions:
                                   taking planning into the next generation
                                    28 - 30 August 2013,
                                    Parklands Resort & Conference Centre, Mudgee

                  The Planning Institute of Australia, NSW Division is
                  calling for papers for the 2013 LGPN Forum. A new
                  planning system for the State provides opportunities for
                  new thinking, new processes and a new approach to
                  how we work and think as planning professionals.
CALL FOR PAPERS

                  Do you have a relevant project or initiative that you would like to
                  share? Do you have a project or an idea which takes planning in a
                  new direction?

                  We are inviting expressions of interest for the presentation of papers
                  on one or more of the forum themes, as outlined below. Papers which
                  focus on case studies and tools for planning, in particular practical
                  examples and implications for local planning, are encouraged.

                  The key themes for the Forum are:
                  People - educating our planners; changing the culture of planning;
                  planning for children, an ageing population and for liveable and
                  connected communities
                  Processes – what a new planning Act and planning system will
                  mean; technology and planning
                  Places – creating viable regions, our landscapes, case studies on
                  unique developments.
                  Your paper or outline should include:
                  • Title of paper and relevant conference subtheme/s
                  • Brief outline of the main issue or focus (no more than 100 words)
                  • Statement of relevance of or outcome from your presentation
                  • A brief biographical statement of no more than 50 words and
                    contact details on the author/presenter.

                  Expressions of interest should be sent to the PIA NSW Office no
                  later than Friday 5 April 2013. If you have any questions please
                  contact the NSW Executive Officer on 02 8904 1011 or email
                  nswmanager@planning.org.au

                  The Forum also provides numerous sponsorship opportunities. For
                  more information or a Sponsorship Prospectus, please contact the
                  PIA NSW Office on 02 8904 1011 or email nswmanager@planning.org.au
New planner I - Getting the balance right: our natural assets - Planning ...
Contents
    This issue
Issue 83

                                                                                                                            contents
    Guest Editorial - Steve O’Connor                  4      Postcard from Indonesia                                   22

    President’s Message                               5      Inbox                                                     24

    Executive Officer’s Report                         6      International Snippets                                    25

    Planning Perspectives                             7      Healthy Built Environments                                26

    Norton Rose Review                                8      In the Courts                                             27

    Infrastructure Matters                            9      13 in 2013                                                28

    The Urban Renewal of Newcastle                   10      BasePlan                                                  30

    Australia’s Green Cauldron                       13      NSW Consulting Planners                                   32

    Tweed Coastal Hazards                            16      NSW 2012 Awards - the winners                             33

    Women and planning                               17      In the news                                               34

    New Strategic Regional Land Use Plans            18      Snapped                                                   35

    Working in our National Parks                    20

                                                            Editorial Team
                                                            Nicole Philps
                                                            Brigitte Buchholz
                                                            Andrew Wheeler
                                                            Robyn Vincin

                                                            Each quarter New Planner invites a Guest Editor to comment
    Editorial                                               on the theme of that issue.
    NSW Executive Officer
    PO Box 484, North Sydney NSW 2059                       Contributors
    Suite 3, 221 Miller St, North Sydney NSW 2060           Deadline for June 2013 edition is:
    Tel: 02 8904 1011 Fax: 02 8904 1133                     Friday 3 May 2013. The theme for June 2013 is “The value
    Email: nswmanager@planning.org.au                       of planning”. (Themes: planning education; growing your
                                                            planning career; PIA culture of planning project).

                                                            Email: nswmanager@planning.org.au
      The views expressed in New Planner
      are those of the authors and do not                   Design and Production
      necessarily reflect the views of the                   Nationwide Advertising Group
      Planning Institute of Australia.                      Tel: 02 9955 4777 Fax 02 9955 7055
                                                            Email: wsmith@npadvert.com.au

                                                            Cover Photo: Stephen O’Connor

    Subscriptions 2013
    New Planner is available on subscription to non members of PIA NSW at a cost of $88 per annum,GST inclusive.
    Email: nswadmin@planning.org.au

                                                                                       newplanner     | MARCH 2013 | 3
New planner I - Getting the balance right: our natural assets - Planning ...
Editorial
Steve O’Connor Guest Editorial

                                                 to the physical environment in NSW.                       naturally occurring vegetation only 9%
                                                 Of the 83 indicators in SoE 2012, over half are           is in relatively natural condition;
                                                 rated as fair (49), another 20 are rated as good     • habitat destruction and invasive species
                                                 and just 14 are rated as poor (the condition of           are the greatest threat to biodiversity
                                                 3 indicators is classed as unknown due to a               in NSW; and the overall diversity and
                                                 lack of information to make an assessment).               richness of native species remains
                                                 There are a number of positive trends to note             under threat with 35 new species listed
                                                 including;                                                as “Threatened” since 2009.
                                                 • since 2009 the use of renewable energy             So it appears that the environment is generally
                                                    sources has doubled and the total                 in good shape with the exception of biodiversity
                                                    number of kilometres travelled by private         where there are still significant challenges.
                                                    cars has declined;                                However, the reserve system in NSW now covers
                                                                                                      8.8% of the State and a higher percentage of
                                                 • the consumption of water in Sydney                 bioregions and vegetation classes are represented
This edition of New Planner is the first in          continues to decline in per capita terms          in reserves than ever before. Interestingly, the
a year which should see the introduction            (down over 10% or 40 litres from 343              observation is made in SoE 2012 that the reserve
of a much anticipated new Planning Act in           litres/ person/ day in 2004);                     system is being increasingly supplemented by off-
NSW. After over 30 years it seems the time       • air quality is improving with national             reserve conservation across other land tenures.
is right for the Environmental Planning             standards met for most regulated air              This last point is something which many planners
and Assessment Act 1979 to take its place           pollutants;                                       in NSW are well aware of and in some cases
in history. At the time of sending this          • the State’s soil resources are in fair             actively involved in.
edition to the publisher the long overdue           condition and land management                     The range of articles you will find in this edition
                                                    practices are broadly sustainable;                not only cover the natural environment but also
White Paper had not been released.
                                                 • significantly increased environmental               provide commentary on planning initiatives by
The theme for this edition is “Getting the                                                            the State government aimed at securing the
                                                    water flows are now released to improve
Balance Right” and we have sought to place                                                            balance between conflicting land uses and
                                                    the health of rivers and wetlands;
this in a Natural Resource context. In line                                                           giving a much needed boost to urban renewal.
with this theme, I thought it would be worth     • the marine environment is generally
taking a quick look at the recently published       considered to be in good health; and              Within this edition of New Planner you are
New South Wales State of the Environment                                                              sure to find something of value which we hope
                                                 • clearing of native vegetation has stabilised.
Report 2012 (SoE 2012). Every three years for                                                         will be a useful prelude to the forthcoming
                                                 To counter balance the good news there are a         debate as a new planning bill negotiates its
the past twenty years the State government       number of disturbing statistics/ trends including;
has produced a report which tells us what the                                                         way through both houses of parliament and
trends are and the state of play when it comes   • while 61% of NSW is still covered by               we turn our minds to implementation Q

4 | MARCH 2013 |      newplanner
New planner I - Getting the balance right: our natural assets - Planning ...
President’s message
Sarah Hill, President PIA NSW Division

                                                                                                                                                  editorial
                                                 into the establishment of independent            of economic viability in determining
                                                 committees to review planning systems            development applications. This is despite
                                                 (Victoria), refinements to existing Acts          increasingly common practice in the
                                                 (Queensland and the UK) as well as land          UK to use development feasibility as a
                                                 use zones (Victoria) in addition to complete     consideration in the decision making
                                                 re-writes of existing Acts (NSW and the UK).     process (i.e. in the context of affordable
                                                 A review of existing legislation across          housing or other contributions) as
                                                 these four planning jurisdictions finds           mandated by the London Plan since 2004.
                                                 that traditionally each have referenced          To date the legislation and reforms in both
                                                 ‘economic impacts’ as a consideration            Queensland and Victoria have also been
Well sadly the summer holidays                   in plan making whilst NSW and Victoria           silent on these matters leading to the
are officially over and as February               stipulate it as a matter to be considered        question whether these jurisdictions will
progresses, you are no doubt back to the         in the assessment of development                 also start to incorporate these concepts.
important job of planning. This led me           applications. In all cases, references to        An interesting comparison relates to
to thinking about our increasingly busy          economic impacts have been passive i.e.          another one of my favourite topics – the
                                                 in the case of the EP&A Act 1979 when we         culture of planning. The UK Government
lives and that most planners would agree         have been required to “ensure the orderly        is strongly committed to a positive change
there is little merit in reinventing the         and economic use of land” or that is             in planning culture, having advanced
wheel. In this regard most of us would           mindful of the likely “economic impact”.         the concept over the past few years. The
recognise the value in reviewing and             Increasingly, and certainly since the influence   NSW Green Paper leads on the concept in
learning from the experience of other            of the GFC, this context is changing with a      an Australian context linking the merits
                                                 more active reference to the need to ensure      of a new planning culture with positive
planners and planning jurisdictions.                                                              economic change (Page 86).
                                                 plans facilitate economic viability and that
In my mind, the planning reform process          planning is used as an enabling tool to          I maintain however that this benefit can
should be no different – there is great benefit   achieve economic growth (i.e. NSW Green          only be achieved by a planning culture that
in learning about how planning systems in        Paper, UK National Planning Framework).          promotes the ongoing training, mentoring
other states or countries have adapted to        Ironically however, whilst the frequency of      and guidance of its professionals. This
changing lifestyle and economic conditions.      references to economic factors has increased     is particularly important in relation to
This allows us to better understand what         in each jurisdiction’s legislation, there        economic concepts such as development
has worked – and I would argue most              remains a lack of definition as to what it        viability, market demand and financial
importantly, what has not. Learning from         actually means.                                  viability that are rapidly expanding concepts
these lessons, NSW can have greater                                                               in our planning remit. A remit which to
confidence in being bold and innovative whilst    Since 2008 the use of the concept in the
                                                 UK has expanded at a rapid rate, with            date has had little guidance or clarity with
taking the next step to designing a planning                                                      respect to the scope or implications of these
system that can effectively and proactively      the National Planning Policy Framework
                                                 stipulating that local planning authorities      concepts in our brave new planning world.
adapt to our changing communities and
climates over the next 30 years.                 must ensure that the cumulative impacts          In summary, my comparative research
                                                 of local and national planning policies          identifies some important shift changes
In this context, I recently undertook some       do not hinder the implementation of              in the planning world that have emerged
research in an area of great interest            development and importantly that plans           either as a result of, or concurrently with,
to me – the economics of planning                “should facilitate development throughout        the downturn in the economic climate. The
and more specifically how it relates to           the economic cycle.” In this regard plans        extent to which the new planning system
planning reform. I found that consistently       can only be based on available evidence and      for NSW takes forward matters concerning
and convincingly across many planning            any proposed community infrastructure levy       the economics of planning, development
jurisdictions in Australia and internationally   charges must be consistent with the plan         viability, cultural change and community
there has been a growing reference to,           and tested as part of the evidence base.         stakeholder engagement are however
and recognition of, the interrelationship                                                         yet to be seen as we all eagerly await the
between economics and planning.                  National planning policy in the UK and
                                                 the NSW Green Paper remain silent                release of the Government’s White Paper.
The rhetoric has also been translated            however with respect to the consideration        For now, it’s back to the planning day job Q

                                                                                                           newplanner      | MARCH 2013 | 5
New planner I - Getting the balance right: our natural assets - Planning ...
Executive Officer’s report
Robyn Vincin, PIA NSW Executive Officer

                                                   New directions: taking planning                Other major events coming up this year
                                                   into the next generation - LGPN                include the Young Planners Forum in May,
                                                                                                  a number of regional seminars which are
                                                   Forum 2013. Planning is well under             coordinated through our Branches, and
                                                   way for our key event for the year –we’re
                                                                                                  networking events supported by our major
                                                   heading to Mudgee from 28-30th August.
                                                                                                  sponsors. Watch for the announcement of
                                                   There is a Call for Papers in this issue
                                                                                                  our annual Planners Dinner in June.
                                                   of New Planner, and we look forward
                                                   to showcasing some of the great work           For those members looking to commence
                                                   being done across NSW. The Team at             or to complete their CPP requirements,
Planning review update                             Mid-Western Regional Council are looking       there are now a number of flexible
The ‘big ticket’ item again this                   forward to welcoming planners from across      options, including the option to study
                                                   local government, consultancies, State         by correspondence. Please contact our
year will be the review of the NSW
                                                   Government agencies and related fields,         Lifelong Learning Team to discuss a study
planning system. PIA continues                     and are busy organising a number of field       path to suit you.
to be involved through the formal                  trips and social events for you.
submission process, a number of                                                                   Partnering with PIA
                                                   Professional development
stakeholder meetings and in making                                                                Sponsorship of PIA NSW brings you to the
representations on behalf of our                   As the New Year begins, it is a good time      forefront in the planning industry. You can
members. Associated with the                       to review your professional development        develop vital relationships with industry
                                                   plan and think about the areas you need to     leaders and build brand recognition for
review is PIA’s strong commitment to               develop. PIA offers a range of professional    your company. We have designed the
addressing the culture of planning;                development opportunities and works            sponsorship and advertising packages to
essential if there is to be real change in         in partnership with other agencies in          offer your business excellent exposure to
how planners and planning operate and              promoting external courses. These are          the planning industry, no matter what your
are perceived in NSW. The Institute is             advertised through our fortnightly eNews.      choice. We ensure you receive maximum
                                                                                                  value and are happy to tailor a package
keen to have your input to these issues            Following positive feedback from our 2012
                                                                                                  to suit your business’ marketing needs.
if we are to make change happen.                   Toolbox series, we are running a new set
                                                                                                  Please contact me for more information.
                                                   of evening seminars in 2013. Details of the
We continue to advocate for a system which         sessions are in our fortnightly eNews and
meets the needs of all parties - it is critical    on our website. Our programs are offered       A voice for Members
that this new system is one that will take         to PIA members at a discounted price.          Finally, we have been excited with the
NSW forward, and it is important that we get                                                      renewed interest in New Planner – this
it right. PIA will continue to advocate for full   In response to calls from regional planners,
                                                   we have put a regional program together        quarterly magazine is your voice and we
and proper consultation and communication                                                         welcome your input. We’re always pleased to
on the White Paper and the review of               for 2013. In addition to quarterly meetings
                                                   in the Northern and Illawarra South Coast      consider short articles, either on the theme
policies, procedures and related processes.                                                       of a particular issue, or short opinion pieces
                                                   region, we have scheduled a regional
Of course, we will continue to monitor and         toolbox at Taree in March. This is the first    of relevance to our industry. Remember, if
respond to other key policy areas, through         of its kind and we will be looking at the      you’re looking to advertise your business,
submissions, attendance at workshops and           model, if successful, as one we can deliver    consider running an advertisement in New
forums, and working groups. Led by our             in other regional locations. Suggestions for   Planner. We’re always happy to talk about
Hunter Branch and Transport Chapter, we            future topics and presenters are welcome.      the best options for you. The theme for the
are currently preparing a submission on                                                           June issue is The value of planning – we
the Newcastle Urban Renewal Strategy.              Our programs would not be possible             look forward to your contributions.
The NSW Policy Committee meets every               without the input of our Regional
                                                   Committees and our Members who give            We hope 2013 is a professionally rewarding
second month, and if you would like to                                                            year for you – we know planners are busy
contribute either formally through the             freely of their time and who share their
                                                   knowledge and experience. We thank them        people and we look forward to working on
Committee or informally, depending on the                                                         your behalf and to meeting up with you at
issue, please contact me.                          on your behalf.
                                                                                                  some time during the year Q

6 | MARCH 2013 |      newplanner
New planner I - Getting the balance right: our natural assets - Planning ...
Planning Perspectives –
The Coal Seam Gas Debate
Steve O’Connor, KDC and ERM Australia

                                                                                                                                                      review
Prior to the NSW Coalition being
elected to government it widely
circulated its Strategic Regional
Land Use Policy which sets out its
position in relation to the issue of
Coal Seam Gas (CSG). While the
policy does state at page 2 that the
“NSW Liberals and Nationals believe
that agricultural land and other
sensitive areas exist in NSW where
mining and coal seam gas extraction
should not occur.” However the policy
goes on to state at page 5 that “The
balanced existence of the mining and
petroleum sector and agricultural
production shouldn’t force a binary
choice but should necessitate careful
management.”
It should come as no surprise therefore
the two Strategic Regional Land Use Plans
which have been finalised and adopted by
the NSW Government (for the Upper Hunter
and New England North West regions), put
                                               Prime viticultural land like this could qualify as Strategic Agricultural Land
this policy into practice by not prohibiting
CSG extraction in areas considered to
constitute Strategic Agricultural Land
                                               Increasing Gas Prices                                     affected by CSG extraction techniques.
(SAL). This includes industry clusters for
                                                                                                         There is evidence from overseas
industries like the equine and viticultural    Queensland is where much of the gas                       which raises real concerns about the
industries. The photograph illustrates good    NSW uses has traditionally come from                      CSG industry and its ability to meet
quality viticultural land in NSW which could   however, this is about to change. The                     environmental and regulatory standards.
fall within such a cluster and be classified    liquefied natural gas (LNG) plants under
as SAL.                                        construction in places like Gladstone will                Conclusions
                                               soon see gas from Queensland exported
State Infrastructure Strategy                  overseas. Higher international prices make                Anyone who thought that the controversy
                                               this a more attractive option than servicing              surrounding CSG may soon subside needs
The recently released State
                                               domestic markets. Australian consumers                    to think again. As INSW has pointed out
Infrastructure Strategy (SIS), which
                                               are already paying more for their gas and                 this industry could be a key ingredient in
has had most of its recommendations
                                               this trend will continue as gas is exported               “Making NSW Number One Again” (the
endorsed by the NSW Government, has
                                               overseas.                                                 slogan used by the NSW Coalition in its
some interesting things to say about
                                                                                                         election campaign). The sorry state of the
CSG. At page 154 of the SIS it states
                                               The viability of CSG production projects will             NSW Government’s finances could be given
“Infrastructure NSW considers that
                                               improve as the price of gas rises making it               a much needed boost if the CSG industry
the development of the Coal Seam Gas
                                               an even more lucrative investment option.                 can fulfil the vision set out in the SIS of
(CSG) industry will be game changing for
                                               This is why companies like AGL and Santos                 moving NSW from being in a position as a
NSW, providing a number of strategic
                                               have been so active exploring CSG deposits                net importer of gas to a net exporter.
benefits.” It goes on to say “The vastness
                                               around Australia.
of the reserves has the potential to                                                                     Many of the jobs created in this new
provide gas to other Australian states         The Threat to Natural Systems                             industry will be in regional areas of the
and for export to overseas markets.”                                                                     state which adds momentum to the
                                               One of the key reasons environmental                      arguments in favour of encouraging and
Clearly Infrastructure NSW (INSW)              groups and agricultural interests are                     supporting this industry. Future Strategic
recognizes the potential that CSG can          so vocal in their opposition to the CSG                   Regional Land Use Plans for those regions
play in transforming the NSW economy as        industry, is potential for groundwater                    outside the Upper Hunter and New England
currently NSW imports the vast majority of     systems to be impacted by the fraccing                    North West regions are likely to leave the
the gas it uses from other states (around      process used by the CSG industry. The                     door open for the CSG industry to put
95%). The shift from this scenario to one      extraction of underground gas reserves is                 its case forward and demonstrate that it
where NSW supplies its own domestic            a delicate process and the aquifers which                 can live side by side with agriculture and
market and exports surplus gas interstate      natural areas, farming communities and                    other land uses without any detrimental
and overseas is a monumental one.              others rely upon can be deleteriously                     consequences Q

                                                                                                                     newplanner   | MARCH 2013 | 7
New planner I - Getting the balance right: our natural assets - Planning ...
Norton Rose Review
Recent developments in coastal management and planning law
Jacinta Studdert Partner, Felicity Rourke Partner, Rosemary Bullmore Associate, Environment and Planning
Group, Norton Rose Australia

Jacinta Studdert        Peter Rigg               Felicity Rourke

The balance between providing                     Additionally, the restriction that works   responsible for determining sea level rise
for development, while preserving                 may only be authorised for up to 2         planning benchmarks specific to their local
                                                  years has been lifted for works on         circumstances.
our natural assets is always under                private land.
particular pressure along the NSW                                                            Councils will need to carefully consider
coast. The NSW Government has been                The present, Code of Practice under        how they set sea level rise planning
                                                  the Coastal Protection Act 1979, which     benchmarks and assess applications for
grappling with this challenge over                specified requirements for such works       development consent under the EP&A
recent years, which has resulted in a             will be replaced with a new code of        Act. In order to protect themselves from
legal landscape of continual reform.              practice in 2013.                          potential liability and rely on the protection
                                                                                             of section 733 of the Local Government Act
The most recent legislative reform is the         The NSW Government has indicated           1993, Councils will need to demonstrate
Coastal Protection Amendment Act 2012             that the forthcoming code will contain     the relevant decision was made in “good
(the Amendment Act) which commenced               further requirements for temporary         faith”, meaning that the decision was made
on 21 January 2013. These reforms follow          coastal protection works such as,          in a diligent manner and based on sound
and amend the major reforms introduced            the placing of works on all areas of       scientific evidence. To assist Councils
in 2010 by the Coastal Protection and             open coasts where private properties       in this regard, the Office of Environment
Other Legislation Amendment Act 2010              are vulnerable to erosion (previously,     and Heritage has provided a website of
(2010 Reforms). This article discusses            this was restricted to 14 “hot spot”       resources which can be found at: www.
the amendment of the Coastal Protection           areas). In addition, it will specify how   environment.nsw.gov.au/climateChange/
Act 1979 by the Amendment Act, the NSW            sandbags may be used as well as the        sealevel.htm
Government’s withdrawal of the NSW Sea            allowable height of those works.
Level Rise Policy Statement 2009 and                                                         Coastal zone management plans
the intersection between the legislative      (2) Planning Certificates
scheme of coastal zone management plans                                                      CZMPs are created by councils as a tool for
                                                  The requirement to include coastal         the development of land-use planning and
(CZMPs) with the development consent              hazard categories identified in CZMPs
process under the Environmental Planning                                                     development controls in areas affected or
                                                  on planning certificates issued under       predicted to be affected by coastal hazards,
and Assessment Act 1979 (EP&A Act).               section 149 of the EP&A Act has            including inundation and flooding. CZMPs
Recent reforms                                    been removed by the Amendment              seek to ameliorate the effects of coastal
                                                  Act. Under the former section 56B          hazards (such as erosion), as well as
The Amendment Act introduces 2 key reforms:       of the Coastal Protection Act 1979         manage the expected impacts of climate
                                                  (introduced by the 2010 Reforms),          change (such as sea level rise). If relevant,
(1) Temporary Coastal Protection Works
                                                  land within a coastal zone was             they must be considered when determining
    There is now greater flexibility for           categorised according to the level of      a development application (section 79C(1)
    landowners to carry out “temporary            risk that the land would be adversely      (v) of the EP&A Act).
    coastal protection works”. Temporary          affected by coastal hazards and
    coastal protection works refer to             that information was required to be        Many coastal councils are presently in the
    placing sandbags on the beach in              included on planning certificates. The      process of preparing CZMPs, and have
    order to mitigate the effects of wave         NSW Department of Planning and             been given a 12 month extension to submit
    erosion on land. The amendment                Infrastructure is expected to release      their plans to the Minister for Environment
    allows landowners greater flexibility to       guidelines on how Councils should          in light of the recent reforms.
    place sandbags on beaches to mitigate         communicate risk regarding coastal
                                                  hazards on planning certificates.           For more information on the reforms go
    erosion impacts during storms. A
                                                                                             to: www.environment.nsw.gov.au/coasts/
    private landowner may place these
                                              Sea level rise planning benchmarks             stage1CoastRefQaA.htm
    works on their land without obtaining
    development consent under the EP&A        In addition to the above reforms, the NSW      The next stage of reforms is currently
    Act. Works may be placed at anytime.      Government has withdrawn the NSW               under development, and will be submitted
    Previously, a landowner was only          Sea Level Rise Policy Statement 2009           for consultation in 2013 Q
    authorised to undertake works when        which contained state-wide sea level rise
    erosion was ‘occurring or imminent’.      planning benchmarks. Councils are now

8 | MARCH 2013 |    newplanner
New planner I - Getting the balance right: our natural assets - Planning ...
Infrastructure                   Matters
Strategic infrastructure and the potential for ‘value capture’
Greg New, Director, GLN Planning

                                                                                                                                                   review
The Long Term Transport Master Plan            mechanisms, including special purpose              roads and parks in exchange for extra floor
and the State Infrastructure Strategy          property levies, in situations where there is      space across the Macquarie Park precinct.
                                               a clear link to new infrastructure.
were released in December 2012.                                                                   These local infrastructure value capture
Major infrastructure projects in those         Value capture as an infrastructure funding         schemes have been criticised for being a
documents that have the potential              tool is not new, but examples of its               back-door means of extracting contributions
                                               successful implementation in Australia             from developers above the $20,000 per
to profoundly affect the way Sydney            are few. There has not been much political         dwelling section 94 cap. Policy leadership
functions in the future include:               appetite over the years for these types of         from the Department on bonus floor space /
• the WestConnex motorway that aims to         schemes, with governments preferring               value capture schemes is sorely needed.
  free-up road transport between Sydney’s      instead to continue to rely on entrenched
                                               indirect taxation such as land tax and stamp       Value capture schemes will only achieve
  west and its international gateways                                                             their aims where transparency in planning
                                               duties on land transfers to fund capital
• Preservation of major road transport         works. Property and development groups             decisions is maintained and where investors
  corridors, including an outer orbital        typically resist further imposts on the            can see value for money being derived from
  from Penrith to the Hawkesbury               development of land without some reform of         the new tax. A comprehensive approach to
• Light rail lines in the Sydney CBD and       the indirect taxes, which is understandable.       value capture is required.
  between the CBD and the south eastern        The former State Labor Government in 2005          Value capture is predicted on value uplift.
  suburbs                                      abandoned a short-lived vendor tax on the          Uplift often commences when a firm decision
• A second rail harbour crossing and           sale of real estate due to the public reaction.    is made to proceed with an infrastructure
  conversion of parts of the rail network to   Although the vendor tax was not strictly a         project. The formulation and execution of
  high-frequency, single-deck ‘metro’ trains   value capture type of tax, its political failure   a value capture scheme should therefore
                                               will likely weigh heavily on any government        occur well before the new infrastructure
The projects appear to be all common-          that attempts to link new property taxes to        is operational. Some of the opportunity for
sense and high priority. Some arguably         new infrastructure funding.                        value capture income associated with the
have been needed for at least two                                                                 new rail links in northwest and south west
decades. Lack of funding has been a            The historic limited application of value
                                               capture in NSW has been characterised              Sydney will have already been lost because
major impediment to the roll-out of an                                                            land sales along the routes have built in the
infrastructure network that fits with           by localised schemes linked to bonus
                                               floor space incentives. A recent example            value that will be derived from the yet-to-be-
Sydney’s status as a world city.                                                                  completed infrastructure.
                                               involved high rise development on the
One funding mechanism that has received        Rhodes Peninsula in the Canada Bay LGA,            The government should resist the simplistic
attention in the plans was ‘value capture’.    where part of the value accrued from               addition of yet another tax, and tailor the
A value capture or ‘betterment’ scheme         extra development rights is now being              suite of property taxes around the new
may be described as a tax imposed on the       directed toward the provision of additional        linear road and rail transport projects
land owner on the unearned increment in        open space and community facilities. In            instead. It should review and then redefine
land price growth that accrues due to a        addition to making section 94 contributions,       the tax mix for properties in these areas,
planning or infrastructure decision.           the developers were willing to make                including whether land tax or stamp duty
The NSW Parliamentary Committee                extra monetary or in kind contributions            reductions or ‘holidays’ are warranted.
on Transport and Infrastructure in its         through voluntary planning agreements
                                               in exchange for extra development height.          An optimum tax mix for the value capture
November 2012 report on the utilisation                                                           zones would be one that:
of rail corridors examined the potential       Other councils have tried to pursue similar
of value capture mechanisms to generate        types of schemes over the years but have           • favours owners who redeveloped their
funding that could in turn be reinvested in    been discouraged by the Department                   land early in the operational life and
further transport projects. A mechanism        of Planning and Infrastructure. Canada               discouraged land banking
reviewed by the Committee and which has        Bay succeeded in large part due to there
                                                                                                  • leads to reinvestment of the tax receipts
been promoted by various groups over the       being only a few major landowners in the
                                                                                                    into paying off infrastructure loans or
years is Tax Increment Financing. This         development, and those owners supported
                                                                                                    into other worthy infrastructure projects
method involves government obtaining           the scheme because they envisaged
                                                                                                    in the surrounding district or region, and
finance for new transport infrastructure        capturing an acceptable financial return.
                                                                                                    thus garnered fresh public confidence in
based on the future increase in land           Where numerous landowners are involved,
                                                                                                    the system
values and taxes that will accrue from the     a designing a value capture scheme is
                                               more complicated. Recently, Ryde City              • allows the people of NSW to share in any
provision of the infrastructure.
                                               Council, this time with the support of the           unearned increment that is derived from
The State Infrastructure Strategy also         Department, has recently exhibited a draft           the introduction of a major transport
supports the use of targeted value capture     LEP that seeks a contribution for local              link Q

                                                                                                           newplanner      | MARCH 2013 | 9
New planner I - Getting the balance right: our natural assets - Planning ...
The Urban Renewal of Newcastle
Stephen Barr, Director, Monteath & Powys Pty Ltd

Background and need for renewal                    as the economy has moved on from here,               been undertaken as part of the preparation
                                                   but rather the employment and commerce,              of the Newcastle Urban Renewal Strategy
The renewal of Newcastle has been                  the residential opportunities, the access to         2012 prepared by the State Government in
on the agenda for some time. One of                the town centre from the suburbs via public          consultation with Newcastle City Council. The
the key pieces of planning policy to               transport and the beaches, in short the people       second part is the facilitation.
                                                   need to be in town to ensure the success of
seriously address the issue is the Urban           Newcastle. All of these things should still be       Identification of sites
Renewal SEPP, which was released on                provided in Newcastle and the need to renew          Clause 9 of the SEPP, requires the Director
the 15th of December 2010. The SEPP,               the city can bring Newcastle back to the             General to undertake a study to identify a
                                                   thriving centre that is was.                         potential urban renewal precinct and the
while applying to the State, nominated                                                                  appropriate controls for the site. The recently
three priority areas for renewal                   The photo below, photo 1, shows some of              released Newcastle Urban renewal Strategy is
including Newcastle.                               the land that exists adjacent to the rail line,      the document that has been used to meet this
                                                   the original buildings on Hunter Street which        requirement.
In relation to the creation of the SEPP, this      is consistent with much of the development
was announced in the last three months of          in Hunter Street. However it is important            The strategy doesn’t provide information on
the term of the Labor Government. The scene        to note that there is development fronting           why but rather where these sites are what
was of a Candidate in the Seat of Newcastle        King Street, which are the taller buildings in       the controls will be. There appears to be little
who was also Minister for the Hunter, Jodi         the background of the photo. This existing           information about how the sites were chosen
Mackay, who was clearly a passionate, active       development should encourage policy makers           and then why the controls were adopted.
Novocastrian who wanted to see Newcastle           that there is demand for this development in         There is evidence in the strategy that the
succeed but appeared to be struggling to get       Newcastle, we can only assume that the fact          was significant work undertaken, phrases
support from her party to make changes in          there is more than one development there             such as ground truthing was undertaken,
Newcastle. There were also campaigns from          that the development was feasible.                   feasibility studies prepared, urban design
local business leaders supported by industry                                                            testing developed and the word “analysis”
bodies such as Property Council, UDIA and                                                               and “testing” is used frequently. Clearly there
the Business Chamber to “fix our city”. GPT                                                              has been a significant amount of work done
were looking to undertake a $600 million                                                                to support the proposed key site locations,
development in the City Centre and there                                                                heights, uses, setbacks and constraints,
was significant debate over the existence of                                                             however there is very little of this provided
the railway line coming into Newcastle, with                                                            in the document. If this information was
generally those in the city supporting the                                                              available it would help support the controls,
removal of the line and those in Maitland and                                                           provide more credibility for the proposed
adjoining regions wanting the rail line to stay.                                                        outcomes and also have a clearer background
                                                                                                        for the objectives of the development of
The rail line has been a significant issue;                                                              the city, which need to be considered by
however the opposing views actually recognise                                                           any consent authority in looking at future
the importance of Newcastle. Those that want       This photo shows the land adjacent to the railway    developments. Normal planning process is to
the rail line removed claim that the barrier       line and Hunter Street, showing the original         undertake a site analysis, including physical,
the rail line creates is stifling the growth of     development in the fore ground with signs of         environmental, social and economic factors
the city centre, thereby recognising the need      redevelopment in the background on King Street       and then preparing a plan that responds to
for the City to grow and continue to represent                                                          those issues. The words in the document
its mantle as the Capital of the Hunter. Those     The current State Government has recently            demonstrate that this has occurred however
that want the rail to stay is on the basis of      released for public comment the Newcastle            the evidence of this has not been provided
access to Newcastle, thereby demonstrating         Urban Renewal Strategy 2012 and announced            only the response.
the importance and desirability of access to       the removal of the railway line. The key now
Newcastle from the Hunter from areas such          will be the delivery of this vision and the          In formulating the controls for key sites in
as Maitland, and reinforcing the need for          actual renewing of Newcastle. One of the key         the city, feasibilities were undertaken to
Newcastle to maintain its status and function      links between the strategy and delivery is the       ensure that the controls allow development
as the Capital of the Hunter.                      planning system and those that work within it,       to occur that are profitable and achievable.
                                                   if this is not effective, the outcomes will not be   Private development will only occur where
You tube is a wonderful thing for finding                                                                outcomes are feasible, without this there is
information. This includes a 14 minute             achieved within the time frames identified in
                                                   the strategy or worse still not achieved at all.     little motivation for a developer to undertake
video on what Newcastle was like in 1945.                                                               development and even less motivation for
(The link is http://www.youtube.com/               The Urban Renewal SEPP                               an institution to lend money for a project
watch?v=F6GkTizYFHA if you are interested).                                                             that does not provide suitable returns for
It shows a productive bustling town with great     The aims of the SEPP are simple, identify
                                                                                                        the level of risk. This process of proving the
lifestyle and employment opportunities, in         sites for renewal outline the process to do this
                                                                                                        feasibility of planning controls is a valuable
particular it shows a busy Hunter Street, busy     and then “facilitate the orderly and economic
                                                                                                        and necessary part of any planning process,
with people using public transport, coming         development and redevelopment of sites in
                                                                                                        particularly where urban renewal needs to be
out of work and an industrial waterfront and       and around urban renewal precincts” and
                                                                                                        achieved in a priority area.
town centre employing thousands of men and         then “facilitate delivery of the objectives of
women. This provides a great base to argue         any applicable Government State, Regional            Facilitation of Renewal
that Newcastle needs to be renewed when            or metropolitan strategy”. In short find the
                                                   outcomes that are required and identify sites        The facilitation of renewal will occur through a
you see the activity and prominence it enjoyed
                                                   and then make it happen.                             range of processes, primarily catalyst projects
more than 60 years ago. When considering
                                                                                                        being undertaken through Government
the renewing of Newcastle, this doesn’t mean       In looking at the aims there are two parts to        funding and private investment.
the return to the industrial nature of the city,   the process to identify the sites, which has

10 | MARCH 2013 |       newplanner
The catalyst projects listed in the Strategy             To further assist in the delivery of the strategy   being transparent in providing information
include                                                  and “facilitate the orderly and economic            regarding their assessments and costs of
                                                         development and redevelopment of sites in           their projects.
• Expanding the university campus in the                 and around urban renewal precincts” I believe
  city centre                                            the following should be required;
• Revitalisation of Hunter Street Mall and

                                                                                                                                                                 feature
  adjacent major land holdings                           • Establish a team within Newcastle
                                                            Council responsible for the assessment
• Reshaping Hunter Street                                   and delivery of each project.
• Promoting enhanced connections across                     Consideration given to increasing
  the rail corridor                                         development application fees to assist in
• Attracting more residents to the city centre              funding this team, this could be offered
                                                            in return for known time frames for the
• Promoting a higher mode shift to public
                                                            assessment of the application.
  transport                                                                                                  Revitalisation in progress
                                                         • Place project managers within the
These items, by their name will assist in
                                                            Department of Planning locally to act as a
encouraging development in town.
                                                            liaison officers to facilitate the timely and
The following photo, photo 2, shows the need                appropriate assessment of the applications
to provide connections across the corridor,                 by State Government Departments/
with the development on Honeysuckle,                        agencies in parallel with Council.
which has been delivered with a range of                 • Early meeting s with council by any
uses including residential, commercial,                     proponent wanting to undertake
recreational and retail ensures that people                 development within the renewal precinct
use this space through the day and night                    followed by regular meetings to discuss
through the week. The rail line stops this                  the constraints and preferred outcomes           An example of 3d modelling using a laser scanner,
activity spilling across into Hunter Street.                associated with those constraints.               Newcastle Town Hall
                                                         • The ability to quickly make minor changes
                                                            to the LEP or DCP where inconsistencies
                                                            are identified as applications are assessed
                                                            to avoid delay over ambiguous statements
                                                            in the policies
                                                         • Require consultants to sign off on
                                                            applications confirming that proposals
                                                            are consistent with the DCP and LEP and
                                                            clearly identifying areas where these are
                                                            not consistent and these elements being
This photo shows the development in Honeysuckle,            identified and discussed through the
the rear of the older development which fronts on to        regular meetings held with the council           An example of 3d modelling using a laser scanner,
Hunter Street, the railway that separates the two, and      development assessment team. These               Newcastle Town Hall
yes that train is going to Maitland                         non-conformances need to be supported
                                                            by evidence that supports the proposal           Any good strategy also needs to be reviewed
Importantly the SEPP provides the opportunity               that is based in sound assessment and            to continue to facilitate the orderly economic
to give the strategy document weight under the              logical planning consideration                   delivery of land. The annual reviews need
assessment of applications. The next key step,           • The reduction in section 94A                      to be made of the outcomes on the ground
which is discussed in the strategy is ensuring              contributions for development in town.           and how they reflect on the priorities within
that the DCP and LEP are consistent with the                Currently this sits at 3% of the capital         the strategy. However reflection will not be
strategy to provide the best opportunity for                cost of the development. In addition             enough there needs to be a willingness to
the vision to be delivered. This consistency                the ability to delay paying the fees until       make changes to the process to improve areas
will provide a simpler process for Council                  settlement of the properties. While this         that are not being achieved in accordance with
as the regulator to assess and determine                    provides a reduced cost to developers,           strategy and for the reviews to be considered
more quickly development applications that                  it also ensures that funds are provided          against measurable outcomes.
are within the Town centre area and will                    closer to the time when demands for
also provide certainty to developers and their                                                               The revitalisation of Newcastle is a significant
                                                            services are generated.                          event, and recognises the role that Newcastle
consultants in providing an application that
                                                         • The use of 3D models to better                    as Capital of the Hunter plays in the State. As
meets the policies without ambiguity.
                                                            understand the impacts of developments           the second largest city in New South Wales
As each application is considered by the                    and to be able to explain these matters          and the capital of the region that contributes
Council various other agencies such as the                  to the public, councillors, consultants          more than 40% of the Gross State Product,
Mine Subsidence Board, will be involved in the              and council staff when discussing the            this goal needs to be given a high priority and
decision making of the application. Without the             issues. An example of a street scape             the resolve to deliver on the vision outlined in
commitment from other agencies to also act                  that has been measured and produced              the strategy that will be facilitated through the
to deliver the outcomes identified in the policy,            as a 3D image, which is survey accurate          Renewal SEPP Q
the creation of planning policies such as LEPs              has been shown in Photos 4 and 5,
and DCPs will be of little value in delivering the          and design model can be inserted into            Stephen Barr has been involved in the
outcomes the strategy put forward.                          this 3D images to produce accurate               development industry for more than 20 years
                                                            appreciation of the implications of future       and has lived in Newcastle for the past 17 years
As part of developing the strategy there                    developments.                                    and believes that Newcastle has enormous
has been significant work undertaken to                                                                       potential to be a vibrant, modern, growing city
identify the extent of the mine subsidence               While the above elements may help delivery          that will be a desirable place to live, work and
within Newcastle, this is evident in the                 renewal to the city in a timely fashion, the        socialise. Stephen is a Registered surveyor
strategy document that has been placed                   most important factor will be collaboration         and Certified Practicing Planner, holding a
on exhibition, similarly other agencies have             between the Council, any agencies involved          Master of Planning from UTS. He is also a
been consulted as part of the process and                in the consideration of development and             Director of Monteath and Powys a development
need to be engaged so they can be aware                  the development industry. The council and           consultancy primarily based in Newcastle,
of what they need to overcome to assist in               agencies need to provide a proactive service        which has operated for more than 60 years and
the delivery of the outcomes outlined for the            to assist in delivering the vision that they have   employs 6 planners out of a staff of 65.
renewal of Newcastle                                     supported, equally the development industry
                                                         needs to be engaging with the agencies and

                                                                                                                        newplanner        | MARCH 2013 | 11
Comprehensive
                                            Environmental
                                               Assessment
                                           & Management

                                      ZZZWUDYHUVHFRORJ\FRPDX

                                                              38A The Avenue
                                    Phone: (02) 4340 5331                            PO Box 7138
                                                            Mt Penang Parklands
12 | DECEMBER 2012 |   newplanner    Fax: (02) 4340 2151                          Kariong NSW 2250
                                                            Kariong NSW 2250
Australia’s Green Cauldron – one of Australia’s
greatest destinations

                                                                                                                                                feature
Janet Mackay and Ross Corbett, TRC Tourism

What are National Landscapes?
Australia is widely regarded as having one of the world’s
most distinct and rich environments. It is also home to the
world’s oldest living culture. We have a lifestyle that is
admired the world over. These assets make Australia one
of the world’s most desirable visitor destinations – one
that can be interpreted, promoted and conserved.
Recent research into international visitor markets revealed the
need to make Australia an easier destination for planning and
booking travel. In response, Tourism Australia and Parks Australia
formed a unique tourism and conservation partnership – Australia’s
National Landscapes Program. The partnership aims to identify and
promote up to 16 landscapes that provide exceptional experiences
of Australia’s natural and cultural heritage while delivering
environmental, social and economic outcomes.
Australia’s National Landscapes currently include the Red Centre,
Great Ocean Road, Australia’s Coastal Wilderness, Australia’s
Timeless North (including Kakadu), the Kimberley, Great Barrier
Reef, Australia’s Green Cauldron, Great South West Edge, Ningaloo/
Shark Bay, Kangaroo Island, Flinders Ranges, Greater Blue               Figure 1
Mountains, Sydney Harbour, Wet Tropics and the Australian Alps.
                                                                        species of vertebrate animals, thousands of invertebrate species
The Program aims to:                                                    and many rare and threatened species conserved in several national
• Promote Australia’s world class, high quality visitor experiences     parks as well as marine wildlife along the coastline. The region’s
• Strengthen the delivery of experiences through infrastructure,        rainforests are internationally recognised as Australia’s Gondwana
  training, business development and marketing                          Rainforests World Heritage Area.
• Enhance the value of tourism to regional economies                    The landscape, culture and community of the region are inextricably
• Increase the role of protected areas in those economies               intertwined, adding to its distinctiveness. The area was a rich
                                                                        landscape for local Indigenous people and continues to hold great
• Build support for protecting our natural and cultural assets          cultural and spiritual significance for these communities.
Tourism Australia and Parks Australia are working with each State to    An eclectic mix of towns, quaint villages, farming, horticulture,
plan and showcase these areas to Australia’s global target audience     surfing and artistic communities have evolved, drawn to lifestyles
of Experience Seekers - travellers keen to experience new adventures    based upon the region’s unique character, fertile soils, climate
and destinations unique to Australia.                                   and the relaxed healthy atmosphere. Vibrant local cultures
Australia’s Green Cauldron                                              are expressed in art, craft, music, spirituality and alternative
                                                                        philosophies and holistic healing, as well as in numerous local
Australia’s Green Cauldron is one of the most accessible of             markets and festivals, quirky places and characters. The region
Australia’s National Landscapes in the country. Encompassing the        is also noted for its fresh local produce (grown by both traditional
hinterland to the west of the Gold Coast and Byron Bay, it extends      and organic methods) and a commitment to sustainable living and
north to Tamborine Mountain and west towards Warwick taking             conserving the environment.
in the volcanic semi-circle of the Scenic Rim region. The region is
bordered by Border Ranges National Park to the west, Lamington          Despite its proximity to the major population centres of the Gold
and Springbrook National Parks to the north with Wollumbin (Mt          Coast and Brisbane, Australia’s Green Cauldron region has
Warning) National Park in the centre. It includes 12 national parks     maintained its distinctive unspoilt natural character and cultural
most of which are part of the Gondwana Rainforest World Heritage        identity, providing a very appealing destination for visitors seeking
Area, several other conservation areas and 2 marine reserves.           authentic experiences.

The National Landscape spans South East Queensland and                  Visitors to Australia’s Green Cauldron
Northern New South Wales and takes in seven local government            The Region has great potential for tourism growth. However,
areas and several Regional and Local Tourism Organisations              visitor statistics shown in Figure 2 highlight a long-term decline
(RTOs and LTOs). (see Figure 1).                                        in visitors. The participation of Australia’s Green Cauldron in the
The region is a distinctive natural and cultural landscape consisting   National Landscapes program provides a unique opportunity for
of the remnants of the world’s second largest shield volcano,           the region to strategically target sustainable tourism growth to the
clothed by relic subtropical and warm temperate rainforest from         destination that would bring social, environmental and economic
the ancient southern supercontinent Gondwana, bounded by a              benefits to the Region and its communities.
globally recognised coastline and world-class surf breaks. The area     Excluding the Gold Coast and Byron Bay, international visitors would
is celebrated for more than 1,700 species of flowering plants, 500       make up approximately 10% or less of total visitors to Australia’s

                                                                                                          newplanner      | MARCH 2013 | 13
Green Cauldron. The dominant markets are domestic day and                   • provided for major projects to be developed when the time is
overnight visitors from Brisbane, Sydney, the Mid North Coast and             right or funding available (for example, road infrastructure
Northern Rivers. Not surprisingly, most businesses used to dealing            upgrades or second priority projects).
with international visitors are located in the coastal destinations,
                                                                            The planning process started in August 2011 and the EDS was
with a small number of backpacker to high-end resorts spread
                                                                            signed-off by the Steering Committee in May 2012.
throughout the rest of the region attracting overseas guests.
                                                                            Destination positioning
                                                                            The starting point for any EDS lies with clarifying the positioning
                                                                            of the destination in its key source markets (some people think
                                                                            of this incorrectly as branding – rather it is the attributes and
                                                                            values that underpin a brand). Destination positioning provides the
                                                                            framework while the EDS provides for the delivery of experiences
                                                                            that align with and support the positioning. Although the starting
                                                                            point is rightly market-driven, the EDS has the job of balancing
                                                                            the demand and supply side of the entire destination. The EDS
                                                                            needs to identify a small number of exceptional and distinctive
                                                                            experiences that can deliver the positioning for the Experience
                                                                            Seeker market. Shown in Figure 3, the positioning framework for
                                                                            Australia’s Green Cauldron was as follows:
                                                                            The Brand Promise: Immerse Yourself in a Mysterious Melting Pot
Figure 2 - Visitor statistics for Australia’s Green Cauldron (Tourism       Descriptor: An Ancient Volcanic Hotspot, Now a Gondwanan
Australia, 2011)                                                            Rainforest

Experience Development Strategy (EDS)                                       Character: Truly Eclectic

Each National Landscape requires an Experience Development
Strategy (EDS).                                                                         Immerse Yourself in a Mysterious Melting Pot

Planning for National Landscapes has introduced a fundamentally                Immerse yourself conveys the engaging nature of the
different perspective to the broader approach of tourism                       destination to Experienc Seekers through natural and cultural
destination planning. Traditionally, tourism plans have been broad             diversity (including the Aboriginal cultural dimension).
in their focus, typically having a long shopping list of actions               Mysterious suggests a sense of discovery and refers to the
to be undertaken by state tourism agencies, regional tourism                   mystique of the destination – the natural phenomenon, the
associations or councils. By contrast, EDS’s have a narrow focus               phenomenal nature and ‘colourful’ towns and communities
on a small range of quality experiences aimed at domestic and                  and provides an opportunit to include a significant Aboriginal
international Experience Seekers.                                              component.

An EDS identifies:                                                              Melting pot represents the eclectic nature of the destination –
                                                                               the coming together of diverse elements that whilst retaining
•   current and potential iconic visitor experiences                           their individual character provide a dynamic mix.
•   How delivery can be improved to make experiences world class
•   Where the experiences are best delivered
•   Facilities, services and infrastructure needed to support delivery      Consultation in development of the EDS
•   What information should be developed to improve delivery and
    connect with the target market.                                         Extensive community consultation and engagement took place
                                                                            including:
Major considerations in planning for Australia’s Green Cauldron
as a National Landscape were:                                               • Community Open House and Workshops
                                                                            • Field visits with tourism operators
• Effective consultation and communication aimed at developing
  public and private sector and indigenous ownership of the EDS             • A project webpage and interactive discussions of ideas as they
                                                                              evolved
• Realistic assessment of the current and potential world class
  experiences that can deliver on the destination positioning,              • Steering Committee focus groups/workshops
  where these are delivered or best delivered, and the challenges           • Regular discussions with Government and tourism industry
  to be overcome to achieve these                                             partners
• Identifying journeys that work seamlessly in terms of the                 • Meetings and field visits with Indigenous community members
  trip cycle, travel logistics and accommodation, provision of              Two fundamental outcomes of the consultation were a Vision for
  information and interpretation, and presentation of themes and            Australia’s Green Cauldron and broad agreement on the hero
  authentic experiences that encapsulate the distinctive qualities          experiences, in other words, on the way the community and
  of the region and its people                                              industry wanted to see the region develop.
• ensuring on-going quality visitor experiences and identifying the
  issues that need to be addressed and solutions that will ensure           Vision for Australia’s Green Cauldron
  sustainable experience development and protection of the                  Each and every visitor to Australia’s Green Cauldron will leave
  values upon which those experiences are based                             inspired and touched by their experience of our region’s world class
• a realistic strategy for EDS implementation, including priority actions   surfing, marine and rainforest opportunities, spiritual values, cultural
  and workable cooperative management and accountabilities.                 connections, creative communities and sustainable lifestyles.

Our goal was to deliver an Experience Development Strategy that:            Our values - how we want to develop as a destination
                                                                            • We want to be front-of-mind for nature - based experiences in
• set realistic priorities for the short, medium and long term                Australia.
• ensured that implementation began immediately at minimal                  • It is critical that we are known for the right things -
  cost (for instance, new experiences, product bundling,                      conservation, our cultural connections, environmental ethic.
  partnership marketing) and

14 | MARCH 2013 |        newplanner
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