NATIONAL ALL ABILITIES CRICKET STRATEGY - FOR GAME AND MARKET DEVELOPMENT 2014/15-2017/18 - Cricket Australia
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NATIONAL
ALL ABILITIES
CRICKET STRATEGY
FOR GAME AND MARKET DEVELOPMENT
2014/15-2017/18
www.playcricket.com.au/a-sport-for-all
CONTENTS
FOREWORD BY JAMES SUTHERLAND, CRICKET AUSTRALIA CEO 1
A GAME FOR EVERYONE
INTRODUCTION2
Cricket is not only a great game. It is also a force for social change. Cricket helps
STRATEGY LOGIC4 build character and produce fine people. It creates friends and sustains lifelong
ALL ABILITIES CRICKET STRATEGY FOR GAME AND MARKET DEVELOPMENT6 friendships. It embeds the ethos of a healthy lifestyle and what it means to have
fun. Significantly, it breaks down barriers and helps bring communities together
PARTICIPATION PROGRAMS8 and unites a nation.
MILO in2CRICKET SKILLS 10
Australian Cricket is proud of what our game can offer to everyone. With this
MILO in2CRICKET 12 pride comes an understanding of our obligation to ensure our game touches the
MILO T20 BLAST 14 lives of all Australians. We are committed to delivering on this. Our commitment
stretches to all sections of our society including Australians with a disability. With
MILO T20 BLAST SECONDARY SCHOOLS PROGRAM 16 one in five Australians having a disability, Australian Cricket recognises this is an
CLUB CRICKET 18 area where we can make a difference.
INDOOR CRICKET 20 In order to drive this engagement, Cricket Australia with States and Territories
COMMUNITY CARNIVALS 22 have developed this National All Abilities Cricket Strategy. It is a bold strategy
with a strong focus on grassroots access and opportunities to be part of the game
STATE AND TERRITORY CARNIVALS 24
that is for everyone.
HIGH PERFORMANCE PROGRAMS26
Our aim in developing this strategy and its programs is for cricket to be a force for
LORD’S TAVERNERS SHIELD 28 positive social change in the community. As a result, cricket will be richer for
STATE AND TERRITORY ALL ABILITIES SQUADS 30 being a sport of choice for Australians with a disability and will leave a legacy as a
sport that helps unify and connect all Australians.
NATIONAL ALL ABILITIES CHAMPIONSHIPS 32
NATIONAL SQUADS 34 This is an important milestone which will see Australian Cricket significantly
increase its engagement of disability communities, in particular young people,
SCHOLARSHIPS36
and ensure that we are Australia’s favourite sport – a sport for all.
RESOURCES 38
I am proud to endorse and share with you the National All Abilities Cricket Strategy
A SPORT FOR ALL RESOURCE 40 for Game and Market Development on behalf of the Australian Cricket family.
ICC CRICKET WORLD CUP 2015 42
KFC T20 BIG BASH LEAGUE (BBL) 44
James Sutherland
NATIONAL DIVERSITY CONFERENCE 46 Cricket Australia CEO
NATIONAL EQUIPMENT DRIVE 48
COMMUNITY ACTIVATIONS 50
SCHOOL AMBASSADORS 52
CLUB AMBASSADORS 54
Cricket Australia would like to pay our respects to the
COMMUNITY AMBASSADORS 56
Indigenous people of Australia, past and present, who have
contributed to this land we all call home – Australia. We also
ALL ABILITIES FIELD-FORCE DEVELOPMENT 58
acknowledge the wonderful contribution our Indigenous
CONTACT US BACK COVER
coaches, officials, players, umpires and volunteers have made
to the game of cricket.
1
INTRODUCTION
As part of Cricket’s vision to be Australia’s favourite sport - a sport for all, the National
All Abilities Strategy for Game and Market Development has been developed to grow
disability participation at all levels of cricket.
Further, the strategy focuses on the creation of role representation at State and National level, the combined
models across players, coaches, umpires, administrators National All Abilities Championships will be introduced.
and officials. This will prepare and further develop high performance
cricketers for international representation.
To achieve this, a comprehensive offering of programs at
both a participation and high performance level feature in Supporting programs both in the participation and high
this strategy. The development of these programs has performance pathways are a series of organisation wide
been driven by the principles of inclusion and is supported inititiatives such as the A Sport For All resource - diversity
by a series of organisation wide initiatives. and inclusion awareness training training for cricket’s
workforce including club volunteers.
The participation pathway outlined in this strategy seeks
to inspire the next generation of cricketers with a The implementation of the All Abilities Field-Force
disability through MILO entry level programs in schools Development Program, Community Amassadors and the
and in the community. A fun and inclusive introductory National Equipment Drive programs are aimed at driving
experience will lead to sustainable participation in clubs, organisational and cultural change. These resources are
indoor cricket centres and community carnivals. Programs driven by the principles of inclusion and will lead to
will be tailored to the needs of participants in both increased access, choice and opportunities for the All
mainstream and specialised settings. Abilities community.
The high performance pathway within this strategy will
ensure the continued engagement and progression of
Andrew Ingleton
cricketers with a disability. To accelerate talent, a
Executive General Manager Game and Market Development
scholarship program features, as well as State and
National squads that provide training opportunities. Sam Almaliki
Further, to facilitate access and opportunity for Senior Manager Community Engagement
2 3
PARTICIPATION PATHWAY
STRATEGY LOGIC
AGE
u 5-18 years
u 19-39 years CUSTOMERS
(High Performance) u Parents and carers
MARKETING & u Cricket Field Force
COMMUNICATIONS u Delivery Partners
u Customised Branding (Blind Cricket,
and Collateral Deaf Cricket, Ausrapid,
Special Olympics and
The Lord's Taverners)
AMBASSADORS
PROGRAM GEOGRAPHY
u School u Alignment to
delivery partner
u Club sites and hubs
u Community
EDUCATION GROWTH
& TRAINING MARKETS
u Diversity and inclusion
u Female
training for Cricket's entire
u Physical Disability
workforce through the Cricket
A Sport For All (High Performance)
PATHWAY
resource
u Participation in MILO FAN
entry level programs and DEVELOPMENT
community carnivals u Link to KFC T20 BBL
u Transition to clubs and future female BBL
and link to
High Performance
4 5
ALL ABILITIES
CRICKET STRATEGY
FOR GAME & MARKET DEVELOPMENT
2014/15-2017/18
KEY OBJECTIVES
To grow participation through schools, entry level programs, clubs and modified programs for people with a
disability by increasing access to the game.
To create cricket heroes across players, coaches, umpires, administrators and officials within the All Abilities
community.
Maintain and enhance existing programs for deaf, blind and intellectually disabled people.
VISION PURPOSE OUTCOME
To be Australia’s favourite sport Cricket’s purpose is to unite By 2017/18 17,578 participants with a disability
- a sport for all Australians. and inspire Australia. involved in Australia’s Favourite Sport
GEOGRAPHIC TARGETS *PARTICIPANTS
PATHWAY PROGRAM CHANNEL RESPONSIBILITY
FOCUS 2014/15 2015/16 2016/17 2017/18
MILO in2CRICKET SKILLS Special Needs Schools Top 25 Delivery Sites & Hubs 1,100 1,250 1,625 2,000 State and Territory (Game & Market Development RCMs)
MILO in2CRICKET Clubs/Associations/Private Providers Top 25 Delivery Sites & Hubs 240 951 1,027 1,109 State and Territory (Game & Market Development RCMs)
MILO T20 Blast Clubs/Associations/ Private Providers Top 25 Delivery Sites & Hubs 200 1,912 2,065 2,230 State and Territory (Game & Market Development RCMs)
MILO T20 Blast Secondary Schools Program Special Needs Schools Top 25 Delivery Sites & Hubs 1,000 1,250 1,625 2,000 State and Territory (Game & Market Development RCMs)
PARTICIPATION
Club Cricket Clubs/Associations National 6,549 7,170 7,466 7,793 State and Territory (Game & Market Development RCMs)
Indoor Cricket Indoor Cricket Centre/Private Provider Top 25 Delivery Sites & Hubs 236 360 480 600 State and Territory (Game & Market Development RCMs)
Community Carnivals Community Top 25 Delivery Sites & Hubs 305 473 545 617 State and Territory (Game & Market Development RCMs)
State Territory Carnivals Community State and Territory 200 392 488 584 State and Territory (Game & Market Development RCMs)
Lord's Taverners Shield High Performance National 72 72 120 144 CA (Game & Market Development and High Performance)
State and Territory All Abilities Squads High Performance National 150 180 210 225 CA (Game & Market Development and High Performance)
HIGH National All Abilities Championships High Performance National 135 180 210 225 CA (Game & Market Development and High Performance)
PERFORMANCE
National All Abilities Squads High Performance State and Territory 45 45 45 45 State & Territory (Game & Market Development & High Performance)
All Abilities Scholarships High Performance National 3 3 6 6 CA (Game & Market Development and High Performance)
TOTAL PARTICIPANTS 10,235 14,238 15,912 17,578
All Abilities
ICC Cricket National National
A Sport For All KFC T20 Community School Club Community Field-Force
RESOURCES Resource
World Cup
Big Bash League
Diversity Equipment
Activations Ambassadors Ambassadors Ambassadors Development
2015 Conference Drive
Program
All Abilities Tailored
TOOLS Regional Delivery Plans MyCricket All Abilities Data All Abilities Cricket Audit theCROWD Program Collateral, Research PlayCricket
Branding & Marketing
6 7
PARTICIPATION
PROGRAMS
8 9
PARTICIPATION PATHWAY
MILO in2CRICKET
PROGRAM PROFILE
SKILLS
WHAT
A MILO in2CRICKET Skills program runs over four weeks in schools with a set curriculum e.g. Week 1: Fielding, Week 2:
Bowling, Week 3: Batting and Week 4: Modified Games. This will lead into a Dream Cricket Gala Day.
WHY
MILO in2CRICKET Skills provides students with an introduction to cricket.
WHERE
To be delivered in all schools including those catering for
special needs students.
WHEN
Based on State and Territory cricket calendars. This will
lead to MILO in2CRICKET or MILO T20 Blast.
WHO
All Abilities Cricket Field-Force (School Ambassadors,
Community Ambassadors, Dream Cricket Staff,
Rotarians and Casual Staff including Cricket Australia Sport
Development Program students (CA SDP)).
HOW
Recruit and train a National All Abilities Cricket Field-Force.
Customise operational, promotional and administrative material.
School bookings are coordinated by the appropriate person
in the region.
Recruit school ambassadors as key drivers for this program.
Provide each casual staff coordinator with a kit bag with
specifically tailored equipment.
RESOURCES
Tailored operational manual, promotional and
administrative material. 2014/15 1100 PARTICIPANTS
Kit bags with tailored and customised equipment.
Trained All Abilities Cricket Field-Force. 2014/15 target based on a phased 2015/16 1250 PARTICIPANTS*
pilot program.
* Based on one program in each of the 2016/17 1625 PARTICIPANTS**
identified 25 delivery sites and hubs
consisting of 50 participants.
2017/18 2000 PARTICIPANTS**
** Incremental targets are based on growth
of 15 participants per program in
remaining years. 0 250 500 750 1000 1250 1500 1750 2000 2250
10 11
PARTICIPATION PATHWAY
MILO in2CRICKET
PROGRAM PROFILE
WHAT RESOURCES
MILO in2CRICKET introduces girls and boys to Australia’s favourite sport. It’s great Tailored operational
fun, safe and teaches basic skills to help kids learn to play just like their Australian manual, promotional and
cricket heroes. The program runs over 8 weeks, develops fundamental movement administrative material.
skills, uses modified equipment and is delivered by accredited coordinators in
60-90 minute weekly sessions. Kit bags with tailored and
customised equipment.
WHY Trained All Abilities National
Cricket Field-Force.
MILO in2CRICKET provides participants with an opportunity to sample cricket and
further develop their skills.
WHERE
To be delivered at cricket clubs, associations and community run centres
(integrated into mainstream programs) with several additional specialist centres
run, based on regional profiling demographic data.
WHEN
Based on State and Territory cricket calendars. This will lead into MILO T20 Blast.
WHO
All Abilities Cricket Field-Force (School Ambassadors, Community Ambassadors
and casual staff/private providers including Cricket Australia Sport Development
Program (CA SDP) students).
HOW
Recruit and train a National All Abilities Cricket Field-Force.
Customise operational, promotional and administrative material.
Recruitment done via MILO in2CRICKET Skills Programs, Dream Cricket
Gala Days, Activations and localised private provider marketing.
Recruit school and community ambassadors and private providers as
key drivers for this program.
Provide each specialist centre with a kit bag with specifically
tailored equipment.
Centre Coordinator to oversee administration and logistics 2014/15 240 PARTICIPANTS
of centre.
2015/16 951 PARTICIPANTS**
2016/17 1027 PARTICIPANTS**
2014/15 target based on a phased
pilot program. 2017/18 1109 PARTICIPANTS**
** incremental growth based on 8% growth
each year from 2015/16 to 2017/18. 0 200 400 600 800 1000 1200
12 13
PARTICIPATION PATHWAY
MILO T20
PROGRAM PROFILE
BLAST
WHAT RESOURCES
MILO T20 Blast gives girls and boys the opportunity to play fun games of cricket in an Tailored operational
active and social setting. The structure of the MILO T20 Blast program ensures manual, promotional and
everybody gets to bat, bowl and field. Kids play modified games of twenty20 cricket administrative material.
using customised equipment including a soft ball. Delivered by accredited coaches
with games lasting up to 90 minutes, kids make new friends; it’s fast, fun and always Kit bag with customised
active. There is a festival like atmosphere which includes music and dancing. equipment.
Trained All Abilities
WHY National Cricket Field-
MILO T20 Blast provides participants an opportunity to sample cricket and further Force.
develop their skills.
WHERE
To be delivered at cricket clubs, associations and community run centres (integrated
with mainstream kids) with several additional specialist centres run, based on
regional profiling demographic data.
WHEN
Based on State and Territory cricket calendars. This will lead into Club Cricket,
Indoor Cricket or a Community Carnival.
WHO
All Abilities Cricket Field-Force (School Ambassadors, Community Ambassadors
and Casual Staff/Private Providers including Cricket Australia Sport Development
Program (CA SDP) students).
HOW
Recruit and train a National All Abilities Cricket
Field-Force.
Customise operational, promotional, administrative
material and packs.
Recruit via MILO in2CRICKET Skills, MILO in2CRICKET, Dream
Cricket Gala days and localised private provider marketing.
Recruit School and Community Ambassadors and establish private
providers as key drivers for this program. 2014/15 200 PARTICIPANTS
Provide each specialist centre with a kit bag with specifically tailored
equipment. 2015/16 1912 PARTICIPANTS**
Centre Coordinator to oversee administration
and logistics of centre.
2016/17 2065 PARTICIPANTS**
2014/15 target based on a phased
pilot program. 2017/18 2230 PARTICIPANTS**
** Incremental growth based on 8% growth
each year from 2015/16 to 2017/18. 0 500 1000 1500 2000 2500
14 15
PARTICIPATION PATHWAY
MILO T20 BLAST
SECONDARY
PROGRAM PROFILE
SCHOOLS PROGRAM
WHAT
The MILO T20 Blast Secondary Schools Program is a four week program run in
Secondary Schools with a set curriculum which concludes with a inter or intra
school carnival.
WHY
The MILO T20 Blast Secondary Schools Program provides students an
opportunity to sample cricket and further develop their skills.
WHERE
To be delivered in special needs schools within delivery sites
and hubs.
WHEN
Based on State and Territory cricket calendars. This will lead into
Club Cricket, Indoor Cricket and Community Carnivals.
WHO
National All Abilities Cricket Field-Force (School Ambassadors,
Community Ambassadors and casual staff including Cricket Australia
Sport Development Program (CA SDP) students).
HOW
Recruit and train a National All Abilities Cricket Field-Force.
Establish partnership with key Special Schools.
Customise operational, promotional and administrative material.
School bookings are coordinated by relevant person in region.
Recruit school ambassadors as key drivers for this program.
Provide each coordinator with a kit bag.
RESOURCES
Tailored operational manual, promotional and administrative material.
2014/15 1000 PARTICIPANTS
Kit bags.
Trained National All Abilities Cricket Field-Force. 2014/15 target based on a phased pilot program. 2015/16 1250 PARTICIPANTS*
* Based on one program in each of the identified
25 delivery sites and hubs consisting of 50 2016/17 1625 PARTICIPANTS**
participants in 2015/16.
** Incremental targets are based on the national 2017/18 2000 PARTICIPANTS**
rollout of the program and growth of 15
participants per program in 2016/17 and
2017/18. 0 500 1000 1500 2000
16 17PARTICIPATION PATHWAY
CLUB CRICKET
PROGRAM PROFILE
WHAT
Club cricket is what many often refer to as traditional community cricket and played
within an incorporated Association. Club cricket provides opportunities for
participants to further develop their cricket skills in a structured, safe and enjoyable
learning environment.
WHY
Club cricket is the cornerstone of the Australian Cricket Talent Pathway.
WHERE
Community cricket clubs within each local cricket association.
WHEN
During the traditional cricket season in each State and Territory.
WHO
Community cricket club administrators, coaches, volunteers and players.
HOW
Provide A Sport For All resource to help make clubs more welcoming and inclusive.
Customised promotional material as part of the PlayCricket campaign.
Introduce the Five Star Club Mark program.
Enhance cricket club facilities through the National Community Facilities
Funding Scheme.
Improve the quality of player experience through coach education and
‘Club Assist’ initiatives.
Recruit Club, School and Community Ambassadors as key drivers for the
A Sport For All resource.
RESOURCES
‘Club Assist’ resource/s.
Tailored promotional and administrative material.
2014/15 6549 PARTICIPANTS
A Sport For All Club e-resource.
2015/16 7170 PARTICIPANTS*
2016/17 7466 PARTICIPANTS*
2017/18 7793 PARTICIPANTS*
* Based on 25% of National Club Cricket target. 0 2000 4000 6000 8000
18 19PARTICIPATION PATHWAY
INDOOR
PROGRAM PROFILE
CRICKET
WHAT RESOURCES
A six week Indoor Cricket competition for 12 to 18 year olds organised by Tailored operational manual,
Cricket Australia accredited Indoor Centres. promotional and
administrative material.
WHY
Kit bag with
To provide further opportunities for cricketers with a disability to participate in customised equipment.
cricket and continue to develop their skills.
Trained All Abilities National
Cricket Field-Force.
WHERE
To be delivered in communities within delivery sites and hubs where there is an
accredited Cricket Australia indoor centre.
WHEN
Based on State and Territory cricket calendars.
WHO
Delivered by Indoor Cricket Centre Managers with support from the Indoor
State and Territory bodies, private providers and Cricket Australia Sport
Development Program (CA SDP) students or equivalent.
HOW
Recruit and train a National All Abilities Cricket Field-Force.
Customise operational, promotional, administrative material.
Recruit via MILO in2CRICKET Skills, MILO in2CRICKET, MILO T20
Blast, MILO T20 Blast Secondary School Program, Club Cricket and
localised private provider marketing.
Recruit School and Community Ambassadors and establish
Cricket Australia Indoor Centres as key drivers for this program.
Provide each Indoor Centre with a kit bag with specifically
tailored equipment.
Centre Coordinator to oversee administration and logistics
of centre.
* 2014/15 target based on phased 2014/15 236 PARTICIPANTS*
pilot program.
360 PARTICIPANTS
** Five leagues in Vic, NSW, Qld, WA & SA 2015/16 REPRESENTING 60 TEAMS**
consisting of six teams per league with 12
players per team. 2016/17 480 PARTICIPANTS REPRESENTING 80 TEAMS***
*** Incremental targets are based on an
additional two teams per league in each 2017/18 600 PARTICIPANTS REPRESENTING 100 TEAMS***
corresponding year.
20 21
0 100 200 300 400 500 600PARTICIPATION PATHWAY
COMMUNITY
PROGRAM PROFILE
CARNIVALS
WHAT
Community inspired cricket carnivals for cricketers of All Abilities.
WHY
To provide cricketers of All Abilities an opportunity to participate in a structured
cricket carnival.
WHERE
Regional Centres and communities.
WHEN
Varies based on local planning.
WHO
Local Community organisers supported by State and Territory Cricket
Associations and the National All Abilities Cricket Field-Force.
HOW
Recruit and train a National All Abilities Cricket Field-Force.
Customise operational, promotional and
administrative material.
Recruit via MILO T20 Blast Secondary Schools programs, Indoor
Cricket , Activations and localised marketing in priority regions.
Recruit School and Community Ambassadors as key partners
to help deliver the carnivals.
Provide each deliverer with a customised kit bag with
specifically tailored equipment.
RESOURCES
Tailored operational manual, promotional and
administrative material.
Kit bag with customised equipment.
2014/15 305 PARTICIPANTS*
Trained National All Abilities Cricket Field-Force.
2015/16 473 PARTICIPANTS**
2016/17 545 PARTICIPANTS**
* 2014/15 target based on phased pilot
program. 2017/18 617 PARTICIPANTS**
** Incremental targets are based on National
rollout of program. 0 100 200 300 400 500 600 700
22 23PARTICIPATION PATHWAY
STATE AND TERRITORY
CARNIVALS
PROGRAM PROFILE
WHAT
A structured day of competition where teams of players of all abilities play round robin games
culminating in finals matches in two divisions, MILO T20 Blast (participation) and super league (high
performance). The format of the day is very similar to MILO T20 Blast Schools Cups.
WHY
To provide opportunities for cricketers with a disability to participate in a structured cricket carnival
and to provide an opportunity for State and Territories to conduct talent ID for their State and
Territory All Abilities Squads.
WHERE
State and Territory Carnivals are to be delivered in the one metropolitan location in each state
and territory.
WHEN
Based on State and Territory cricket calendars. This will lead into selection for State and
Territory All Abilities Squads.
WHO
State and Territory Community Engagement Specialist and the National All Abilities Cricket
Field-Force.
HOW
Recruit and train a National All Abilities Cricket Field-Force.
Tailor/ customise operational, promotional and administrative material.
Recruitment done via MILO T20 Blast Secondary Schools programs, Indoor Cricket,
Activations and localised marketing in priority regions.
Recruit School and Community Ambassadors as key partners to help States and
Territories deliver the carnival.
Provide each deliverer with a customised kit bag with specifically tailored equipment.
Regional Cricket Manager to oversee logistics and administration of the centre.
RESOURCES
Tailored and customised operational manual, promotional and administrative material. 2014/15 200 PARTICIPANTS*
Kit bags with tailored and customised equipment.
Trained National All Abilities Cricket Workforce. 2015/16 392 PARTICIPANTS**
2016/17 488 PARTICIPANTS**
* 2014/15 target based on phased
pilot program.
2017/18 584 PARTICIPANTS**
** Incremental targets are based on an
additional State and Territory Carnival
each year. 0 100 200 300 400 500 600 700
24 25HIGH PERFORMANCE
PROGRAMS
26 27HIGH PERFORMANCE PATHWAY
LORD’S
PROGRAM PROFILE
TAVERNERS SHIELD
WHAT
National Indoor Cricket Championships for State and Territory All Abilities indoor
cricket squads. The Lord’s Taverners Shield is a division within the National Indoor
Cricket Championships (e.g. Mainstream competition).
WHY
To provide a competition and training-based opportunity that accelerates and
showcases All Abilities Cricket talent.
WHERE
Indoor Cricket National Championships are hosted on a rotational basis by
each State.
WHEN
Annually in July each year.
WHO
Team Management Staff (Coach, Assistant Coach, Team Manager,
Physiotherapist/s and other support staff as required). As well as
industry sector leaders appointed selection panel.
HOW
Through the appointment of a selection panel.
Selection of players is based on performance and development growth
potential at all levels (club, State/Territory and national squads).
Cricket Australia provide Director of Coaching for the week assisted by two other
coaching support staff.
RESOURCES
Appointed Team Management and selection panel.
Develop and execute training based program/curriculum.
2014/15 72 PARTICIPANTS*
2015/16 72 PARTICIPANTS*
2016/17 120 PARTICIPANTS**
* Existing six Male teams consisting of 12
players in each team.
2017/18 144 PARTICIPANTS**
** Incremental targets are based on four
Female teams in 2016/17 and six female
teams in 2017/18. 0 40 60 80 100 120 140 160
28 29HIGH PERFORMANCE PATHWAY
STATE AND TERRITORY
ALL ABILITIES
PROGRAM PROFILE
SQUADS
WHAT
State and Territory Squads for
players who are blind, deaf or have an
intellectual disability.
WHY
To provide a training based opportunity that
accelerates All Abilities cricket talent.
WHERE
To be based at State and Territory Cricket Centres.
WHEN
November/December leading into the National All
Abilities Championships.
WHO
State and Territory Community Engagement Specialist and
High Performance staff.
HOW
Develop and execute training based program.
RESOURCES
Training curriculum.
2014/15 150 PARTICIPANTS*
* 10 Squads consisting of five blind, three
deaf and two intellectual disability. 2015/16 180 PARTICIPANTS**
** 12 squads consisting of five blind, four
deaf & three intellectual disability. 2016/17 210 PARTICIPANTS***
*** 14 squads consisting of five blind, five
deaf & four intellectual disability. 2017/18 225 PARTICIPANTS****
**** 15 squads consisting of six blind, five
deaf & four intellectual disability. 0 50 100 150 200 250
30 31HIGH PERFORMANCE PATHWAY
NATIONAL ALL ABILITIES
CHAMPIONSHIPS
PROGRAM PROFILE
WHAT
A National All Abilities Championships featuring Blind, Deaf and
Intellectual Disability divisions.
WHY
To showcase and accelerate All Abilities Cricket talent.
WHERE
To be determined by Cricket Australia and the industry sector leaders in
consultation with affiliates.
WHEN
March 2015 onwards.
WHO
Tournament Directors (three) nominated by each industry sector leader
supported by Cricket Australia’s Staff.
HOW
Develop and execute a competition operational plan which will
include a financial model (budget/resource sharing).
Develop and execute a marketing/communications plan.
RESOURCES
Competition operational plan.
2014/15 135 PARTICIPANTS*
* Nine teams consisting of five blind, three
deaf and Australian Tri Nations team.
2015/16 180 PARTICIPANTS**
** 12 teams consisting of five blind, four
deaf & three intellectual disability teams
(own separate division). 2016/17 210 PARTICIPANTS***
*** 14 teams consisting of five blind, five deaf
& four intellectual disability teams. 2017/18 225 PARTICIPANTS****
**** 15 teams consisting of six blind, five deaf
& four intellectual disability teams. 0 50 100 150 200 250
32 33HIGH PERFORMANCE PATHWAY
NATIONAL
PROGRAM PROFILE
SQUADS
WHAT
National Blind, Deaf and Intellectual Disability squads.
WHY
To provide a competition and training based opportunity that accelerates and
showcases All Abilities Cricket talent.
WHERE
To be determined as opportunities arise (Ashes, World Cups and
Tri-Nations) with also a week fixed training program for all at
the BUPA National Cricket Centre.
WHEN
Competition to be based on the representative opportunity.
The one week training at a State based Cricket Centre will be
held in August leading into the season.
WHO
Team Management Staff (Coach, Assistant Coach, Team
Manager, Physiotherapist/s and other support staff as
required). As well as industry sector leaders appointed
selection Panel.
HOW
Through the appointment of a selection panel. Selection
of players is based on performance and development
growth potential at all levels (club, State/Territory and
national squads).
Cricket Australia provided Director of Coaching for the week
assisted by 2 other coaching support staff.
RESOURCES
Appointed Team Management and selection panel.
Develop and execute training based program/curriculum. 2014/15 45 PARTICIPANTS*
2015/16 45 PARTICIPANTS*
2016/17 45 PARTICIPANTS*
* T
hree representative squads (Blind, Deaf and
intellectual disability) particip ating in a 2017/18 45 PARTICIPANTS*
National/ International Competition
consisting of 15 squad members each (17
0 10 20 30 40 50
squad members for blind squad).
34 35HIGH PERFORMANCE PATHWAY
SCHOLARSHIPS
PROGRAM PROFILE
WHAT WHO
All Abilities Cricket Scholarships (training based) offered Cricket Australia and industry sector selection panels will
to emerging talent. determine scholarship recipients.
WHY HOW
To provide training based opportunity that accelerates Develop and execute training based program.
emerging All Abilities Cricket talent.
RESOURCES
WHERE
Training curriculum.
BUPA National Cricket Centre or State Cricket Centres.
WHEN
From 2014/15.
2014/15 3 PARTICIPANTS
2015/16 3 PARTICIPANTS
2016/17 6 PARTICIPANTS*
2017/18 6 PARTICIPANTS*
* G
rowth increments are based on increased
0 2 4 6 8 10
investment and program growth.
36 37RESOURCES 38 39
RESOURCES
A SPORT FOR ALL RESOURCE
OBJECTIVE OUTCOMES
For Australian Cricket to be a more welcoming and 3,750 Club Ambassadors by 2017/18 entrenching
inclusive sport for all Australians. diversity and inclusion in more than 90% of Australian
cricket clubs.
HOW
Delivery of A Sport For All diversity and inclusion
Develop A Sport For All resource. This resource will workshops to the Australian Cricket workforce
include a diversity and inclusion textual guide to (paid and non-paid) cover cricket’s 75 regions.
inclusive engagement as well as case studies and Female, Multicultural, Indigenous and Disability
situational scenarios. The resource will cover all areas communities better reflected in Australian Cricket as
of cricket including indoor centres, clubs and schools. fans, players volunteers, coaches and umpires.
It will provide guidance for engagement of diverse
An informed education and training framework in
communities and the spirit of cricket.
place across Australian Cricket to achieve sustained
Delivery of A Sport For All diversity and inclusion participation in women’s cricket at the elite level.
training seminars to the Australian Cricket workforce
By 2016 all elite Australian cricketers, male and female
(paid and non-paid) cover cricket’s 75 regions.
will have taken part in diversity training.
Recruitment and training of Club Ambassadors as
educators within in their clubs (phased process over
four years to reach 3,750 across Australia by 2018. TIMELINES
Delivery of A Sport For All resource presentations by 2014/15 Program rollout.
Club Ambassadors to volunteers at their club. 2015/16 F irst round of program delivery complete.
Integration of A Sport For All resource content into all of
RESOURCES
Cricket Australia’s educational and in-services training,
including MILO in2CRICKET and MILO T20 Blast A Sport For All resource.
coordinator training (230 per annum Australia wide).
Club Ambassadors.
Work with Deakin University and the Australian
Cricketers Association on a high level research project
about the professionalism of the women’s game.
Through research gain a greater understanding of how
professional identity is interpreted and practiced across
the different layers of engagement across the industry.
40 41RESOURCES
ICC CRICKET WORLD CUP 2015
OBJECTIVE OUTCOMES
To inspire passion and participation in a celebration of Help to position cricket as Australia’s favorite sport – a
cricket that will bring lasting benefits to the game locally sport for all Australians by reaching and engaging fans.
and internationally.
Strengthen opportunities for children, families and
multicultural communities to participate in cricket
HOW programs and social cricket events.
Recruit 2,000 skilled volunteers across Australia to Support the development of new skills, networks and
support the delivery of the ICC Cricket World experiences for cricket staff and volunteers.
Cup 2015. Leverage funding (cash and in-kind) from government
Attract high quality Indigenous and multicultural Net and others to grow and diversify community
Bowlers for the Tournament. cricket participation.
Promote a celebration of world cricket to more than Establish/strengthen partnerships between
250,000 people through involvement with large-scale government, multicultural communities, media and
community festivals, events and carnivals. corporate, amongst others.
Help to create a cricket culture in up to 4,000
Australian schools through the development of a new TIMELINES
cricket curriculum. January 2014 to March 2015.
Assist up to 1,000 Australian primary schools to
develop a deeper appreciation and understanding of RESOURCES
the countries and cultures that make up the ICC
Cricket World Cup 2015. ICC Cricket World Cup 2015 Community
Engagement Plan.
Establish and develop partnerships with multicultural
media agencies to increase the public profile of cricket
throughout multicultural communities.
Create brokerage opportunities to develop and/or
strengthen networks with multicultural communities.
42 Graham Denholm 2014 © IDI/Getty Images 43RESOURCES
KFC T20 BIG BASH LEAGUE (BBL)
OBJECTIVE
We want cricket to be a sport that all Australians enjoy regardless of their age,
background, gender or ability. The KFC T20 Big Bash League (BBL) plays a part
in this strategy and was created to appeal to kids, families and women as well
as cricket lovers – the objective of the BBL is to drive new fans and participants to
the game of cricket.
From a fan perspective the BBL is easily accessible with simple rules, short games and a
social festival like atmosphere. From a player perspective the BBL inspires those with
disabilities to get involved in the game from participating in the MILO entry level programs
through to club cricket and community carnivals. National squads and the national all abilities
championships provide a complete pathway for players with the BBL a key inspiration to picking
up the bat and bowling the first ball.
HOW
BBL Community Engagement Strategy/Matrix.
BBL Community Engagement Leaders.
Strategic Growth Market Funding.
BBL and Game & Market Development Integration.
Community Rookie Contracts.
Fan Development Plan.
Schedule fan friendly BBL season.
Create an accessible, easy to consume and entertaining sport for all Australians.
OUTCOMES
Increase new and diverse fans to cricket through the Big Bash League.
Build attendances and television viewership.
Drive city-based rivalries.
Create the next generation of T20 heroes.
Build fan passion
TIMELINES
Ongoing.
RESOURCES
BBL Community Engagement Strategy/Matrix.
Fan Engagement Plan.
44 45RESOURCES
NATIONAL DIVERSITY
CONFERENCE
OBJECTIVE
A leading National Diversity Conference that showcases best practice in
diversity and inclusion across Australian Cricket in conjunction with
commercial and community partners.
HOW
To organise an annual conference for key internal and
external stakeholders.
OUTCOMES
Increased level of awareness and education of diversity and
inclusion in Australian Cricket.
The ongoing evolution of diversity and inclusion strategies and
programs in Australian Cricket to reflect industry best practice.
Australian Cricket is a leader on diversity and inclusion in sport.
TIMELINES
Roll out 2015/16 then ongoing.
RESOURCES
Conference operational plan.
46 47RESOURCES
NATIONAL
EQUIPMENT DRIVE
OBJECTIVE
Ensure that cricket equipment is accessible to every child who wants to
play cricket.
HOW
Collect cricket gear at major Australian cricket fixtures.
Storage and distribution through external partners.
Promote the program and establish an enquiry process.
OUTCOMES
Equipment is accessible to any child who wants
to play the game in particular those amongst
the focus communities.
Sustainable program maximising the
availability of equipment.
Reduce financial barriers in taking part in the
game of cricket.
TIMELINES
Roll out 2015/16 then ongoing.
RESOURCES
Communication plan.
Operations plan for the collection, transportation
and distribution of equipment.
48 49RESOURCES
COMMUNITY
ACITIVATIONS
OBJECTIVE
Showcase cricket and build a database of
potential participants and fans in focus
communities. Recognise and celebrate key
dates amongst the focus communities e.g.
Harmony Day, International Women’s Day,
NAIDOC Week, International Day of People
with Disability and Australia Day.
HOW
Coordinate attendance at key community
carnivals, festivals and conferences in
conjunction with States and Territories and
local communities.
Incorporate a come and try activity into
all activations.
OUTCOMES
Generate goodwill in the community
and develop relationships with
key stakeholders.
Establish a database with prospective
participants and fans.
Raise awareness of the Australian Cricket
brand amongst focus communities.
TIMELINES
Roll out 2014/15 then ongoing.
RESOURCES
Data collection form.
Calendar of events.
50 51RESOURCES
SCHOOL AMBASSADORS
OBJECTIVE
To recruit 10,000 active School Ambassadors to drive
cricket in the schoolyard and assist in converting
students to become registered players and fans
by 2016.
HOW
School Ambassador Incentive Scheme.
School Sport Australia (SSA)
partnership/endorsement.
Implement Gold, Silver,
Bronze Incentive Scheme.
Implement a Participation
Points Scheme.
OUTCOMES
10,000 active School
Ambassadors by 2016.
Significant increase in the
conversion rate of students
to registered players
and fans.
Each Australian school to have
a self-sustained cricket culture.
TIMELINES
2014/15 Program rollout.
RESOURCES
School Ambassadors website
including e-resources.
Customised collateral, branding and
marketing eg. newsletter templates,
banners, posters, hype reels, etc.
Lesson plans.
52 53RESOURCES
CLUB AMBASSADORS
OBJECTIVE TIMELINES
To further engage community cricket clubs by providing 2014/15 Program rollout.
resources, education and communication through Club 2015/16 First round of program delivery complete.
Ambassadors.
RESOURCES
HOW Kits for Club Ambassadors which includes
Undertake a recruitment process of club volunteers position description.
as ambassadors within their club (a phased process Presentation and training – How to Guide.
over four years to reach 3,750 across Australia). Marketing and merchandise material.
Provide education and training to all registered Club
Ambassadors as part of induction to the program.
Establish an incentive based ambassador program
that rewards and encourages take-up of Cricket
Australia and State and Territory initiatives.
Promotion of Cricket Australia resources,
education programs and support services
through a Club Ambassador dedicated page on
the Club Assist website.
OUTCOMES
3,750 Club Ambassadors by 2017/18.
Every community club with an ambassador has
signed up to the five-star club mark program.
All Club Ambassadors will be trained to deliver the
A Sport For All resource to volunteers in their club.
Have a direct a point of contact with community
clubs that enhances the flow of information and
communication from the governing bodies to
grassroots cricket.
54 55RESOURCES
COMMUNITY
AMBASSADORS
OBJECTIVE TIMELINES
The aim of the Cricket Australia Community Ambassador Program is to 2014/15 Program rollout.
ensure that cricket has a meaningful presence within Australian
communities. The Community Ambassador will be an integral part of RESOURCES
promoting cricket within the four focus communities.
Customised collateral, branding and
marketing, e.g newsletter templates,
HOW posters and flyers.
Engage with focus communities, identifying their key people Community Ambassador
and collating their contact details into Cricket Australia training program.
community database. Community Ambassador
Organise and deliver cricket related activities and events. incentive scheme.
Represent Cricket Australia at community festivals.
Transition teams into Cricket Australia structured club cricket
and increasing number of participants (players, coaches, referees
and volunteers).
Distribute relevant National and State communication, increasing
awareness of cricket and community based initiatives.
Assist cricket in promoting relevant events in community media, as
well as participating in local community programs.
Demonstrate the attributes of a positive role model.
Promote Cricket Australia resources, education programs and
support services.
Collaborate with Regional Cricket Managers to engage with the
four focus communities and integrating them into broader
Australian communities.
Implement a Gold, Silver, Bronze Incentive Scheme.
OUTCOMES
500 Community Ambassadors by 2017/18.
Network of well informed Ambassadors to promote Australian cricket
amongst the four focused communities.
Well developed network of Ambassadors capable of delivering cricket
related activities and events.
56 57RESOURCES
ALL ABILITIES
FIELD-FORCE
PROGRAM PROFILE
DEVELOPMENT
OBJECTIVE OUTCOMES
To recruit and retain coaches, umpires, administrators 25 Field-Force trained Development Officers.
and program delivery specialists focused on All
Abilities programs. 25 Level 0 accredited coaches.
15 Level 1 accredited coaches.
HOW Five accredited umpires.
Five Development Officers to undergo
Recruit 25 Development Officers (casual) through professional development opportunities
regional cricket managers to deliver programs in at State and Territory offices.
the top 25 priority regions.
By 2017/18 three development officers employed
Provide Field-Force training to Development Officers. in full time positions in the Game and Market
Ensure all Development Officers have completed a Development Field-Force.
Level 0 course and Level 1 within 12 months.
Identify potential umpires and provide TIMELINES
development opportunities.
2014/15 Program rollout.
RESOURCES
Online coaching course.
Online umpiring course.
58 5960
MORE INFORMATION WWW.PLAYCRICKET.COM.AU/A-SPORT-FOR-ALL CONTACT US SAM ALMALIKI AARON DRAGWIDGE SENIOR MANAGER ALL ABILITIES COMMUNITY ENGAGEMENT CRICKET OFFICER Phone: +61 3 9653 9928 Phone: +61 3 9653 9990 Fax: +61 3 9653 8889 Fax: +61 3 9653 8889 Email: sam.almaliki@cricket.com.au Email: aaron.dragwidge@cricket.com.au
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