NASDAQ / TASE: SFET Corporate Presentation, May 2022
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NASDAQ / TASE: SFET Corporate Presentation, May 2022
Forward-Looking Statements
This presentation of Safe-T® Group Ltd. (the “Company”) contains “forward-looking statements” within the meaning of the Private Securities Litigation
Reform Act and other securities laws. Words such as “expects,” “anticipates,” “intends,” “plans,” “believes,” “seeks,” “estimates” and similar expressions or
variations of such words are intended to identify forward-looking statements. For example, the Company is using forward-looking statements when it
discusses its estimated revenue, annual run-rate, the potential of its products, its strategy and growth drivers, market potential for its products and
future market growth. Forward-looking statements are not historical facts, and are based upon management’s current expectations, beliefs and
projections, many of which, by their nature, are inherently uncertain. Such expectations, beliefs and projections are expressed in good faith. However,
there can be no assurance that management’s expectations, beliefs and projections will be achieved, and actual results may differ materially from
what is expressed in or indicated by the forward-looking statements. Forward-looking statements are subject to risks and uncertainties that could
cause actual performance or results to differ materially from those expressed in the forward-looking statements. For a more detailed description of
the risks and uncertainties affecting the Company, reference is made to the Company’s reports filed from time to time with the Securities and
Exchange Commission (“SEC”), including, but not limited to, the risks detailed in the Company’s annual report on Form 20-F filed with the SEC on March
29, 2022, and in any subsequent filings with the SEC. Forward-looking statements speak only as of the date the statements are made. The Company
assumes no obligation to update forward-looking statements to reflect actual results, subsequent events or circumstances, changes in assumptions
or changes in other factors affecting forward-looking information except to the extent required by applicable securities laws. If the Company does
update one or more forward-looking statements, no inference should be drawn that the Company will make additional updates with respect thereto
or with respect to other forward-looking statements.
© 2022 Safe-T Group Ltd. All Rights Reserved.
NASDAQ / TASE : SFET 2
First Quarter 2022 Highlights
Execution, Execution,
Execution
Revenues - Up 199% Gross profit - Up 378%
Cost Reductions – Expected to Accelerate
Throughout the Remainder of 2022
© 2022 Safe-T Group Ltd. All Rights Reserved.
NASDAQ / TASE : SFET 3
About Safe-T Group Ltd.
Customers
We are a global provider of cybersecurity and Safe-T Group Ltd.
NASDAQ / TASE : SFET
privacy solutions to the enterprise and consumer
markets
Average ADS Price (1) $0.54
Market Cap (1) $16M
Highly scalable business model
Avg. Daily Volume Q1/22 $0.82M
with high gross margins Revenue Q1/22 $4.0M
Gross Profit Q1/22 $2.1M
Cash & S.T. Investments (2) $7.3M
Exponential growth - moving from annual revenue Total Debt (2) $0M
run rate of $1.6M in Q2-19 to more than $15M in Q1-22 Consumers ADS Outstanding (1) 30.4M
Public Float (1) 26.5M
FD ADS Outstanding (1) 40.7M
Strong Management of entrepreneurs and ex- Employees 45
Thousands of users -
intelligence unit - holding ~13% of the outstanding Herzliya,
Quantity increased Headquarters
share capital Israel
exponentially
1) As of May 27, 2022
2) As of March 31, 2022
© 2022 Safe-T Group Ltd. All Rights Reserved. NASDAQ / TASE : SFET 4
About Safe-T Group Ltd.
Fast Growth 2025 Revenue Target –
Total Revenues ($ Million)
based on 50% YoY Growth
Attractive Gross Margin Profile - 60%* $10.3M
(USD $ in Millions)* Q1-2022 2021 2020
Revenue $4.0 $10.3 $4.9
50M
$
Gross Profit $2.4 $6.3 $3.4
Gross Margin 60% 61% 69%
$4.9M
Operating Loss ($3.3) ($11.2) ($6.5) Revenues Breakdown Q1-2022
Net Loss ($3.4) ($10.3) ($6.2) EMEA 19%
$3.3M
(USD $ in Millions) Mar. 31, 2022 Dec. 31, 2021
Cash & Cash Equivalents $7.2 $9.7 $1.4M
USA 22%
ROW 52%
Total Debt $0.0 $0.0
Total Equity $20.4 $24.2
APAC 7%
2018 2019 2020 2021
* Non-IFRS results
© 2022 Safe-T Group Ltd. All Rights Reserved.
NASDAQ / TASE : SFET 5
Timeline
2013 2016 2018 2019 2020 2021
Established Listed on TASE NASDAQ Listing 1st acquisition of privacy 2nd acquisition of Started an indirect 3rd acquisition of
RND/Beta Stage Launch provider for privacy provider for GTM - built a cyber and privacy
Initial dozens ZoneZero® organizations: consumers: significant net of provider for
consumers:
customers NetNut ChiCooked partners
CyberKick
© 2022 Safe-T Group Ltd. All Rights Reserved.
NASDAQ / TASE : SFET 6Safe-T Group Highlights
Introducing new innovative products Growth! Presenting record high
revenues stream, quarter-over-quarter
Expanding market potential - approaching
consumers as well as organizations Average growth of close to 100% Y/Y
during the last 3 years
Predicted market needs - started
focusing on remote access in 2019 which
Product lines and gross profit with high
proved the main need for businesses
gross margins
during COVID-19
© 2022 Safe-T Group Ltd. All Rights Reserved.
NASDAQ / TASE : SFET 7Experienced Leadership
Chen Katz Shachar Daniel Shai Avnit Eitan Bremler
Chairman of the Board Co-Founder & CEO, Director Chief Financial Officer Co-Founder, VP Product Strategy,
Marketing and BD
TechnoPlus Ventures (TASE: TNPV)
PrimeSense / Apple (NASDAQ: AAPL) BriefCam Acquired by Canon Israeli Intelligence Corps
Nanomedic Technologies
Logic BioProtect Radware (NASDAQ: RDWR)
Compulab (TASE: CLAB)
Elbit (TLV: ESLT) Radvision / Avaya (NYSE: AV)
Sagarmatha
Moishi Kramer David Matrikin Hagit Gal, Adv.
VP R&D Enterprise Privacy CTO Consumers Privacy and Corporate Legal Counsel
Cybersecurity
ARCHIMEDICX
Elite Communication Unit IDF Emblaze
zoomd.com
FOCUUS.COM
SweetIM
myThings
© 2022 Safe-T Group Ltd. All Rights Reserved. NASDAQ / TASE : SFET 8Structure & Opportunity
Enterprise Consumer
Privacy Cybersecurity
Consumer Enterprise
Privacy Cybersecurity
© 2022 Safe-T Group Ltd. All Rights Reserved.
NASDAQ / TASE : SFET 9Structure & Opportunity
Cybersecurity Privacy
Consumer Enterprise Consumer Enterprise
Providing consumers an Safe-T Security Service Keeping online users’ An alternative data
online security dome information private and collection business
against ransomware secure – adding an
attacks, viruses, phishing, encrypted secured layer for
and other online threats Proprietary advantages for online privacy
granting access (internal or
external users), secure data
exchange and storage Protecting from attackers
Realtime detection of
when using unsecured Wi-Fi
dangerous websites
networks
resulting in safe browsing
for online users – alerting Massive market opportunity
and blocking those threats! ($10B+)
© 2022 Safe-T Group Ltd. All Rights Reserved.
NASDAQ / TASE : SFET 10Consumer Cybersecurity and Privacy Solutions
Threats for Consumers Are Real
Consumer’s privacy market is “hot”
Kape Technologies acquired Express VPN for $900M
The last few years have seen an alarming spike in the 47%
number of malicious hackers *U.S. consumers experienced identity theft
in last 2 years
*Source: Aite Group
Hackers can be individuals acting on their own, to well-
funded private and governmental groups $721.3B
*2021 expected losses from identity theft
All hackers share the same modus operandi: lurking,
$6.99B
** Source: Statista
waiting for unsuspecting users to make even the
smallest mistake online
**2021 consumer security software spending
© 2022 Safe-T Group Ltd. All Rights Reserved.
NASDAQ / TASE : SFET 12Safe-T Consumer Cybersecurity
and Privacy Solutions
Safe-T Consumer
Making the internet a safer
Cybersecurity and Privacy
place for everyone
solutions, were built in order to
fight the battles of consumer
hacking
We’re out to protect the tens
Our products consist of two
of millions of users who, like
most of us, spend a lot of time key fields of cybersecurity:
online, and can fall victim to • Online Cybersecurity
predators without ever
knowing it • Online Privacy protection
© 2022 Safe-T Group Ltd. All Rights Reserved.
NASDAQ / TASE : SFET 13Cybersecurity Solution -
Consumers
Main Features:
Detects dangerous websites during user’s browser usage – alerting and
blocking those threats
Protects consumer personal Protect against Malvertising
data & identity (malicious advertising)
Keeps consumer computer Controls consumer web footprint
safe
Safe-T Cybersecurity for
Consumers is a protective Provides parental control Browsing Encryption
cyber product that
identifies, eliminates and Business Model:
helps avoid security and
data breach threats Subscription-based (Monthly/Yearly)
© 2022 Safe-T Group Ltd. All Rights Reserved.
NASDAQ / TASE : SFET 14Privacy Solution -
Consumer
Main Features:
Encrypting users' data while browsing on sensitive websites i.e., banking
sites, emails, etc.
Protecting users’ privacy and browsing activity from hackers and network
listeners
Defending users from hackers when using unsecured Wi-Fi networks
Safe-T Privacy for
Consumers allows its Keeping users’ information safe from third parties
users to take charge of
their online privacy with Generating ultra fast secured tunnel for each user
a powerful, secured and
encrypted connection
Business Model:
Subscription-based (Monthly/Yearly)
© 2022 Safe-T Group Ltd. All Rights Reserved.
NASDAQ / TASE : SFET 15Consumer Cybersecurity & Privacy
Go–To–Market
Marketing Customer
Market Analysis Product Retention
Strategy Acquisition
+ Revenue + Segmentation + Pricing + Awareness + Lifetime value
model
+ Gross margin + Positioning + Features
+ Engagement + User
satisfaction
+ Performance
+ Usability
+ Profitability + Integration + Penetration
by channels benchmark
© 2022 Safe-T Group Ltd. All Rights Reserved.
NASDAQ / TASE : SFET 16Consumer Cybersecurity & Privacy
Business Strategy
Users are our main assets, investment in user acquisition translates to
future high-margin, recurring revenues
We plan on increasing investments into user acquisition
In alignment with market user retention percentages and our ability to
correctly project future revenues, we built our plan on a 5-year forecast
model
Our model estimates revenue for each acquired user for the duration of
their Lifetime Value (“LTV”) period
© 2022 Safe-T Group Ltd. All Rights Reserved.
NASDAQ / TASE : SFET 17Customer Acquisition –
Lifetime Value Model
LTV Model illustrating growth in high-margin recurring revenue through customer
acquisition over a five-year period
Revenues in $M
Revenues from New Users Year 5
Revenues from New Users Year 4
Revenues from New Users Year 3
Revenues from New Users Year 2
Revenues from Current Users
Year 1 Year 2 Year 3 Year 4 Year 5
Based upon our LTV model, investments into consumer acquisition are targeted to
generate at least a 3x return, producing millions in recurring revenues over the
following years
© 2022 Safe-T Group Ltd. All Rights Reserved.
NASDAQ / TASE : SFET 18Enterprise Cybersecurity Solutions
Attacks on Corporates are on the Rise
$4.24M
Average total cost of a breach WOW*
61% INDUSTRIAL On Premises Services Private Cloud Public Cloud
Data breaches due to stolen or misused credentials*
IoT
Corporate Cyber Attacks Up
50% Last Year**
Examples of 2021 Cyber Attacks
(VPN, Ransomware & Supply Chain) Ransomware Data Breach / Lateral Credential Malicious Remote
Attack Movement Theft / Account Access
Takeover
*Source: Cybertalk
© 2022 Safe-T Group Ltd. All Rights Reserved. **Source: Cybersecurityintelligence
NASDAQ / TASE : SFET 20Our Enterprise Cyber Security Solution
Safe-T and TerraZone have partnered to deliver best of breed cyber services
to SMB and enterprises
The ONLY Cyber Security Cloud Services that address for organizations all their
secure data exchange and secure data access requirements in one service
• Secure Email Exchange
• Secure Data Vaults
• Secure Remote Access
• Secure Internal User Access
We offer the only cloud solution Unlike standard data
designed to secure all organizations access and exchange
data in transit and at rest, protecting solutions, we control data
against ransomware attacks and according to the user’s
data breaches identity and role
Patented, outbound-based technology
Safe-T Security Cloud
Sample Customers
© 2022 Safe-T Group Ltd. All Rights Reserved.
NASDAQ / TASE : SFET 21Safe-T Virtual Private Workforce
Safe-T has partnered with TerraZone and DreamVPS to launch a first-of-its-
kind “Virtual Private Workforce” Cloud Service
The VPW cloud service was developed in response to organizational
workforce shifts to remote or work-from-anywhere models, provides a
Secure, Flexible Way to Conduct and Manage Remote R&D Teams
Benefits of Virtual Private Workforce
• Increased user productivity with increased uptime
• Reduced data center costs and computing support costs by as much as 90%
• Improved employee and customer experiences
• Reduce breach risk
• Subscription-based user consumption
Customers signing up to the new cloud service, get the best of all worlds:
• State-of-the-art, fully self-managed cloud service and infrastructure provided by DreamVPS
• Encryption and security of data at rest, provided by TerraZone’s Secure Data Exchange solution
• Secure remote access to organizational environments within the cloud service, provided by
Safe-T’s ZoneZero® Zero Trust Network Access solution
© 2022 Safe-T Group Ltd. All Rights Reserved.
NASDAQ / TASE : SFET 22Enterprise Cybersecurity Go–To–Market
We leverage an indirect sales model by engaging with top
tier partners with deep experience & large sales teams
• Distributor/reseller/integrator
• MSSP
• OEMS (white labeled or branded)
Key Benefits Include: local knowledge, scalable, sector &
geographic expertise, cost-effective & uniqueness of product
Working with Safe-T incentivizes and provides partners with
the ability to offer innovative solutions not available
anywhere else
Cyber revenues are based mainly on user-based annual
subscriptions
M&A – Leveraging Safe-T’s RSAccess patented
Organic Growth – Penetrate deeper into customer Growth technology to the automotive cybersecurity, IOT –
networks with Safe-T cyber solutions Drivers connected devices or Healthcare
NASDAQ / TASE : SFET 23Enterprise Privacy Solutions
The Need for Enterprise Privacy Solutions
Websites increasingly change their displayed information based
on user IP address, location & demographic attributes
NetNut
$90
To conduct competitor analysis, price comparisons & data
SuperPROXY
extraction companies need to access websites as a “simulated $90
user” to capture the REAL & ACCURATE information
COMPETITOR
RETAIL
To surf the internet while maintaining anonymity, enterprises
need to mask their IP address $110
DATA CENTER
Companies that do not adopt business IP proxy solutions that simulate different
users are at risk of gathering incorrect & misleading data, or being exposed
© 2022 Safe-T Group Ltd. All Rights Reserved.
NASDAQ / TASE : SFET 25Our Enterprise Privacy Solution
$200M Acquisition of IP Proxy Business
Our enterprise privacy solution is based on a business
IP proxy platform, that:
EMK acquired Luminati for 8x Revenues (world’s largest IP proxy provider)
Allows clients to collect accurate, transparent &
increasingly personal data from public online sources
Completely hides enterprises from the internet by
+20M
modifying IP addresses
Is the world’s fastest and most advanced/secured
business proxy network (no third-party computers are
utilized)
Utilizes a hybrid network ensuring security, quality, stability, IP Addresses Available
speed & privacy
Has all servers controlled internally (only company with
strategic worldwide ISP provider relationships)
+50
Has revenues which are composed of short-term packages
of bandwidth Countries Worldwide
© 2022 Safe-T Group Ltd. All Rights Reserved.
NASDAQ / TASE : SFET 26Our Enterprise Privacy Solution Use Cases
Advertising E-Commerce Financial Markets Law Enforcement
Airlines & Competitive Banking & Homeland
Lodging Pricing Info Finance Security
Business & Social Media Data for Predictive
Leisure Travel Trends Hedge Funds Analytics
© 2022 Safe-T Group Ltd. All Rights Reserved.
NASDAQ / TASE : SFET 27Enterprise Privacy Go–To–Market
Go–To–Market
Marketing Customer
Market Analysis Product Retention
Strategy Acquisition
+ Market Value
Analysis
+ Overview &
Segmentation + Pricing SERP / Social + User
+ media / Blogs / satisfaction
+ Competitor + Roadmap + Features
Events /
Awareness
Analysis
+ Scaling &
+ Infrastructure
+ Predefined /
+
Upsales
+ Trends Customized Performance
& Integration
Analysis Features by Channel
Requirements
© 2022 Safe-T Group Ltd. All Rights Reserved.
NASDAQ / TASE : SFET 28Key Takeaways
Aggressive growth in attractive
privacy and security markets
Building worldwide channel/network
Highly-scalable business model,
with Tier-1 players such as Fujitsu and
expected 50%+ gross margins
others
Pursuing strategic M&A with
complementary businesses &
Strong management team,
technology, following three
experienced entrepreneurs and
successful M&As
market leaders
Strong Customer Base
Solid balance sheet
© 2022 Safe-T Group Ltd. All Rights Reserved.
NASDAQ / TASE : SFET 29Investor Relations
Steve Gersten
Direct: 813-334-9745
investors@safe-t.com
Safe-T Group Ltd.
8 Abba Eban Ave.
Thank you!
Herzliya Pituach
Herzliya 4672526 Israel
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