MSc in Business and Hospitality 2021 - NUI Galway
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Shannon College 2021 of Hotel Management MSc in Business and Hospitality
About Shannon College
Shannon College of Hotel Management is a
College of the National University of Ireland, Galway
(NUI Galway) since 2015. The College campus
remains in Shannon but all students are registered
as students of NUI Galway and all future
Postgraduate awards will be awarded by the
University. The new status firmly places Shannon
College in the mainstream university system.
Founded in 1951, Shannon College of Hotel
Management is Ireland’s only dedicated Hotel
Management College. It has a global reputation for
its quality and success of graduates, with alumni
holding senior positions in multinational companies
and hotels in every continent of the world.
Postgraduate Programme
The MSc in Business and Hospitality is designed for those with Reasons to choose
hospitality/business qualifications or experience who wish to
develop their knowledge of hospitality systems, trends and this course:
business applications to an advanced level. The programme is
designed as a specialist course which assists students in blending
their existing talents with the advanced hospitality and business Employability graduates will
skills and knowledge needed to manage a modern hospitality
organisation.
have excellent employment
opportunities.
Programme Structure
The programme will be offered on a full-time basis over one Specialist content to enable
academic year or on a part-time basis over two academic years.
the management of a modern
The programme will consist of lectures, seminars, industry
exposure, experiential learning, in-company study, computer- hospitality organisation.
based simulation, guest speakers and projects in the relevant
subjects. To be eligible for the award of the MSc in Business and
Hospitality, candidates must successfully complete modules to a Direct contact with industry
total of 90 ECTS credits. while you study, enhancing your
A candidate who has passed all of the modules other than the hospitality and business skills.
Summer School and Project within a period of 2 years from
commencement of the programme shall be eligible for the award
of a Postgraduate Diploma in Hospitality and Business.
Programme Structure / Applying
Programme Structure – Full Time
Semester 1 Semester 2 Semester 3 (Summer School)
Global Business and International HRM Hotel Asset Management Students choose 3 electives:
1: Business Negotiations
2: International Entrepreneurship in Hospitality
3: Lean Principles
4: Management of Organisational Change
5: Organisational Behaviour
6: Quantitative Analysis for Business Decisions.
Information Technology for Hospitality Intercultural Communication for Business Project- Business Consultancy
Performance and Revenue Management Project Management
Research Methods Strategy and Innovation for Hospitality
Programme Structure – Part Time
YEAR 1
Semester 1 Semester 2 Semester 3 (Summer School)
Performance and Revenue Management Intercultural Communication for Business Students choose 3 electives:
1: Business Negotiations
2: International Entrepreneurship in Hospitality
3: Lean Principles
4: Management of Organisational Change
5: Organisational Behaviour
6: Quantitative Analysis for Business Decisions
Research Methods Hotel Asset Management
YEAR 2
Semester 3 Semester 4 Summer School 2
Global Business and International HRM Project Management Project-Business Consultancy
Information Technology for Hospitality Strategy and Innovation for Hospitality
Career Opportunities How to Apply
Graduates with the skills taught in this programme will be highly Applications will be made online. Application open on the
valued by a range of business and hospitality organisations, 1st of October 2020 to accept applications for entry to the
both nationally and internationally. The College will organise 2021-2022 academic year. Prospective students can access
recruitment fairs in the final semester to give students the the system through www.nuigalway.ie/apply. Applications are
opportunity to meet with future employers. submitted via an online from, and a step by step guide will
assist you through the process. The course code is MBH and
Minimum Entry Requirements full and part-time options are available.
Candidates for the MSc in Business and Hospitality will normally
The cost of applying for EU students is €35
hold, or expect to hold before the programme commences,
and this is not-refundable application fee.
an undergraduate degree, usually a second class honours or
equivalent in a related area. Students must also upload a personal
statement (approximately 600 words) and a current CV and 2 How to pay your fees & refund policies
references (one academic and one from an employer). Please refer to the following link:
www.nuigalway.ie/international-students/fees.html
Fees
Non-EU Fees: €15,500. EU Fees: €9,000.
Shannon College Staff Profiles
Dr. Finian O’Driscoll Dr. Seán T. Ruane Tracy Hegarty
Finian has over twenty years of Seán holds a Ph.D. in Tourism from Tracy is a Lecturer in Revenue Management,
teaching and lecturing experience at Dublin Institute of Technology (DIT) Rooms Division and Information
third level. My modules encompass in Ireland. He is currently based in the Technology at Shannon College of Hotel
a blend of technically-based and Seychelles Tourism Academy (STA) Management. She is a graduate of Shannon
management-based learning covering managing an Advanced Diploma in College and holds an MSc (IT in Education)
Economic Theory and Analysis, Hospitality Management (ADHM) on from Trinity College, Dublin. Tracy spent
Management Theory, Organisational behalf of Shannon College of Hotel six years working in Rooms Division in
Behaviour, Research and Data Analysis. Management and the National University London and Ireland before joining Shannon
I am interested in the measurement, of Ireland, Galway (NUIG). Prior to taking College in 1996. She manages the Alumni
evaluation of organisational and up the position in Seychelles, he lectured of Shannon College and continues to
work environment factors that both in Culinary, Strategic Management engage with alumni and industry partners
positively and negatively impact on the and Tourism in the Shannon College. locally and internationally to keep abreast
motivation, satisfaction and job-related He is a past Chapter President for the of current trends and developments in
performance of employees within the European Chapter of the Travel and Revenue Management, Rooms Division
workplace. And in particular the role of Tourism Research Association (TTRA). and I.T. As a result of this industry research,
the Psychological Contract. His research interests are in destination she completed the Certificate in Hotel
image with a particular focus on Revenue Management in Cornell University,
photography, as a means to understand and the Certificate in Hotel Industry
place making and sense-of-place. Analytics and attends industry led Revenue
He has presented papers on these Management conferences annually.
topics at international conferences.
Dr. Phillip Smyth Danielle Martin Dr. María Palma-Fahey
Phillip has led Shannon College to its Danielle is a Lecturer in IT for Business María is a Lecturer in Intercultural
position as a leading centre for hospitality and Hospitality and Jennifer Burke Communication for Business. She
management education. He has been Award-Finalist for Innovation in Teaching designed and developed the Intercultural
closely involved in the development of and Learning. Lecturer in German for Communication modules for the
the MSc in Business and Hospitality. Hospitality and recipient of a European undergraduate degree programmes. She
He has used his close links with senior Language Label Award. Her primary currently researches the representation of
hospitality leaders to ensure that it meets research interest is in Digital Media gender and sexuality in fictionalised media
the needs of young graduates who want Development for Education. and critical issues concerning placement
the skills necessary to begin or continue a in the hotel industry. She is a member of
management career. the Inter-Varietal Applied Corpus Studies
international research group.The structured environment at Shannon College empowers
students to develop a high level of professionalism.
Kate O’Connell Martin Hughes Leo Smyth
Kate is Senior Lecturer in Human Resource Martin has being lecturing in Business Leo Smyth obtained his Master’s degree in
Management. She is a graduate of Information Systems at the J.E. Carines psychology from University College Dublin
Shannon College, a Chartered Member School of Business & Economics NUI and his doctorate from the University
of CIPD and holds an MSc in Human Galway since September 2000. His of Utrecht, The Netherlands. He served
Resource Development. She spent 20 main teaching interest are the as a Statutory Lecturer in NUI Galway
years in the UK of which ten years were application of Lean and Agile theory 1977-2003 and as Dean of the Faculty
in senior hotel management positions. to enterprise systems management of Commerce 1990-1993. Following
In 1990 she joined London Southbank and IS project management, the role sabbatical leave as Visiting Scholar with
University as part of the team that of IS in the attainment of enterprise the Program on Negotiation at Harvard
established its first hotel and tourism agility, and business application Law School, he introduced negotiation
management department. She later development. Martin has been director courses in Galway at undergraduate and
became Head of the Human Resource of the BSc BIS since 2009. He has MBA level. He has collaborated in research
Management Division in the Business successfully lead the programme to with the University of Missouri-Columbia
School and a member of the CIPD its recent EPAS accreditation with the where he is a Senior Fellow at the Center
Quality Assurance Panel for Ireland. European Foundation for Management for the Study of Dispute Resolution. He
She lecturers in International Human Development. was part of the international advisory
Resource Management and Hotel Asset panel for the Beyond Intractability
Management. project at the University of Colorado
and is a member of the editorial panel
of the Negotiation Journal. In 2016
he was elected to the Fellowship of
the Irish Academy of Management
Celine Ryan Sarah Ryan Adrian Sylver
Celine is Programme leader for the MSc Sarah is a Lecturer in Culinary Studies Adrian is Head of Studies at Shannon and
in Business and Hospitality and lectures in joined Shannon College following a Lecturer in Accounting and Finance at
the areas of Marketing, Entrepreneurship, successful career as a Chef in some of Shannon College of Hotel Management.
Human Resource Management, Business Ireland’s finest hotels and restaurants. He is a graduate of NUI Galway and holds
Skills Development and Management of Sarah holds a MA in Culinary Arts a MBS in Accounting. He has built up a
Organisational Change. Celine is heavily Management. Her primary research considerable reputation for his style of
involved in student mentoring and the interests are Project Management delivery on undergraduate, postgraduate
supervision of the Shannon College’s strategies for project success. and professional programmes.
annual European Mise En Place (EM) Cup.Modules
Semester 1 Semester 2
Global Business and International HRM Hotel Asset Management
Research the response of hospitality businesses to global and Framework, knowledge and tools to manage hotel assets
economic pressures (such as macro-forces in the economy, strategically.
mergers and acquisitions, marketing challenges such as entering
new markets, developing product offerings and differentiation). Intercultural Communication for Business
Students will then evaluate how the HRM function in the business Recognise, understand and reflect on issues related to
needs to act and respond to these pressures to maintain an intercultural communication in global business settings.
effective business with motivated and innovative staff. Three core areas of study: cross-cultural management,
human resources management in a global context, and global
Information Technology for Hospitality leadership.
“Information Technology for Hospitality Marketing” (websites
considerations and conversion rates, social media and social Project Management
video, digital advertising, branded mobile apps, online destination Apply the process of project management to a specific hospitality
marketing, online hospitality services and OTAs) and “Information business project. Topics covered include project definition,
Technology for Hospitality Operations” (management information planning, execution, basic feasibility models, management,
systems (global and in-house), data warehousing and data control and implementation.
analytics, IT system security, electronic and online payments,
in-house mobile apps, wireless and biometric devices).
Strategy and Innovation for Hospitality
This module will explore key strategic management concepts and
Performance and Revenue Management ideas. Students will evaluate and quantify alternative courses of
Appraise financial and non-financial performance in a hospitality action in a business scenario and conclude on their best course
organisation, along with the ability to devise revenue management of action based on known information from a simulated business
strategies to improve an organisation’s performance. environment. Self-evaluation of the outcomes will feature as a
strong element within the learning.
Research Methods for Hospitality
Research and academic writing skills that
are necessary in business research.
Semester 3 Organisational Behaviour
Is presented as an overarching framework which investigates the
Summer School-Students choose 3 modules
impact that individuals, groups, and structure have on behaviour
International Entrepreneurship in Hospitality within organizations for the purpose of applying such knowledge
towards improving an organization’s effectiveness.
Critically assess the principle techniques and concepts
necessary in setting up an international business enterprise. Quantitative Analysis for Business Decisions
Business Negotiations Quantitative analysing is the scientific approach to managerial
decision making. The module emphasises the importance of
Approaches to understanding negotiating behaviour;
accessing, analysis and reporting on quantitative information
preparation for negotiations; analysis of different negotiating
that can assist in making the best possible management/business
situations; game theory and decision analysis; and conflict and
decision.
negotiation within organizations.
Capstone Module Business Consultancy Project
Lean Principles
This major applied project will be acting in a consultancy role
Develop a deep understanding of lean principles as a basis
for a hospitality-related business. Projects must be based on
for driving transformational change that meets the needs of
a substantial topic in the field of hospitality. Skills developed
business stakeholders as they seek an agile and progressive
and topics may include: business consulting negotiations and
response to a changing marketplace.
agreement; environmental analysis; project management; market
Management of Organisational Change research and marketing/promotional related activities; and
analysis and evaluation of business opportunities.
To understand and recognise the various levels of change
within an organisation and to appreciate the impact change can
have on staff and on the motivation and productivity of a group.Business Consulting Testimonials
Partners Include Caroline Boland, Year 2, Part Time Student
Having grown up in the Candlelight Inn, Dunmore
East, hospitality was part of my DNA and so it was with
great excitement that I joined Shannon College for my
undergraduate. My years at Shannon flew, as a class we
worked hard and we played hard, looked out for each other
and grew up along the way, friendships and fond memories
Avvio
that evolve but stay with you. The skills and diplomacy that we
Avvio leads the way with innovative solutions
learned, have stayed with me personally and professionally over time.
for hotels and accommodation providers.
They developed the world’s first AI booking In recent years, a Masters was on my radar but could never seem to find the right
engine to exceed the ever-evolving needs of time or opportunity to do so. I did look into other Masters programmes at other
properties across Europe and North America, Universities but what ultimately made me decide to return to Shannon was knowing
whilst delivering outstanding performance in that at Shannon, it is personal, it is professional, it is a “family” and you are not just
direct revenue growth. They are so confident another student passing through, but a Shannon student or graduate that the college
in their ability to deliver that they are the only will nurture and support, continuing the long history and reputation of world class
booking engine provider that guarantees a hospitality and management education and training.
25% increase in direct booking revenue. So why go back to Shannon and do a Masters? “My Masters” learning experience
is actually better than all the courses I could have, should have but did not make
Bookassist the time to do over the years. This is more than just a refresher course in hospitality
Bookassist specialise in scientific and and business management. This is about bringing industry learnings to theory, it is
technology research, in the hospitality industry, about updating business management skills, it is about current business strategy
in internet consultancy and in enterprise- theorists and new hospitality innovation and trends, it is about International
level software development. Bookassist has communications, it is about new global tourism platforms and how to evolve in a
long been recognised as a thought leader, world of interconnected cultures.
first-mover and innovator in the hospitality But Shannon still retains the essence of what hospitality is all about – genuine
technology space. They partner with hotels to welcome. Without it at the core of what we do, we are just another college.
build their brand online, drive direct business Reconnecting with Shannon once again, our lecturers, our Alumni is a bit like coming
to their branded website, capture bookings home. Being a part of the Shannon Family once again, is what makes this Masters
with world class booking technology, help different to any other I could have chosen to do – it is knowing that at Shannon, you
them optimize their online distribution and will be supported to do your best, you will strive to do your best and you will know,
ensure they grow their margin per booking. that you are part of a tradition that retains a special place in global hospitality.
Bookassist has offices in Dublin, Madrid, Rome,
Vienna and Prague with resellers worldwide
Rohan Dursheti, Graduate 2019
CBRE I come from a city called Nanded in Maharashtra, India.
CBRE has one of the largest hotel teams I have seen my father build a hospitality business from
in the world with the focused expertise, scratch, and I always wanted to expand his business.
market intelligence and global connections Technology and computers kept me amazed, and
to secure success for its clients. Whether soon I secured a seat in the engineering race. I have
achieved B.Tech in IT from one of the well-reputed
institutional or individual, investor or lender,
Engineering colleges, VIT Pune, in India and also worked in an IT firm for 3
clients benefit from the fact that CBRE Hotels
years. My dream to expand my father’s business was always running behind my
are uniquely positioned as a comprehensive,
technical mind. It took me three long years to take a step towards my dream.
international service provider focused
exclusively on hospitality. They provide a Shannon College of Hotel Management, one of the top business schools in
global insight and tailor-made solutions Europe. I came across MSc. in Business and Hospitality program, a program
from experienced consultants who are well catered to my requirements for studying Management skills. After
passionate about the hotel business. reviewing the course details and consulting my father, I decided to join the
College. Shannon College of Hotel Management is itself a brand and is a great
Guinness Storehouse opportunity for someone who really wants to pursue a career in the Hotel/
Guniness Storehouse is located in the heart of Hospitality domain. The college has a great team of lecturers and professors
St. James Gate Brewery in Dublin. The Guinness who are always ready to help students. All the lecturers and professors who
Storehouse is Ireland’s most popular tourist taught MSc were amazing and had immense experience and knowledge to
share with us. The advantage of having a small class was the personal attention
attraction and is an unforgettable start to any
of all the faculty and the program leader was always there to address our issues.
Irish adventure. The Guinness Storehouse, tells
visitors the story of the drinks company and has Ireland is a peaceful and beautiful country to explore and people here
had 13 million people through its doors since are very helpful and kind. Ireland’s culture is very welcoming.
it opened in 2006. The Guinness Storehouse
I successfully completed MSc in Business and Hospitality program from Shannon
is the Home of Guinness, where you will learn
College in November 2019. After graduating from Shannon, I immediately got an
about the incredible brand history stretching
offer for a management position from one of the best 5-star properties in Ireland.
over 250 years. In 2015 Guinness Storehouse
named Europe’s best tourist attraction. They always say you’ll always find someone from Shannon
College of Hotel Management in the hotel industry.2020/2021 Open Events Due to COVID 19 we will having a number of virtual open events throughout the year. We also hope to have a number of onsite events where pre-booking will be essential in order to comply with social distancing. Please check our website for regular updates at www.shannoncollege.com We also welcome private campus visits which must be organised in advance. Booking Booking is mandatory to ensure social distancing measures can take place. Please contact Joan in the Admission Office: Phone: 091 497212 or email: joan.markham@nuigalway.ie to arrange a campus visit. Contact Programme Leader Loraine Kavanagh T: 091 497238 E: loraine.kavanagh@nuigalway.ie Marketing Manager Sarah O’Mahony T: +353 91 497216 / +353 83 3131555 E: sarah.omahony@nuigalway.ie Admissions Officer Joan Markham T: 091 497212 E: joan.markham@nuigalway.ie Shannon College T: 091 497200 of Hotel Management E: info@shannnoncollege.com Shannon Airport, www.shannoncollege.com Co Clare V14 DP03 Important: This hard copy prospectus lists all programmes on offer, at the time of going to press, for entry in 2021. Details of new programmes on offer subsequent to the printing of this prospectus will be listed online at:www.nuigalway.ie/newcourses. The information contained in this prospectus is, to the best of our knowledge, true and accurate at the time of publication. Any amendments to the published information will be included in the online prospectus. The content of the prospectus is for information purposes only and should not be viewed as the basis of a contract between students and the university. NUI Galway reserves the right to amend programmes or regulations at any time without notice; we may re-open previously closed programmes to accept applications in the event of programme quotas not being met. The university also reserves the right to withdraw programmes periodically for any reason (e.g., insufficient numbers).
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