Mobile Payments & Mobile Wallet Solutions update - Josh Kessler, MasterCard Worldwide Drew Sievers, mFoundry - nacuso
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Mobile Payments & Mobile Wallet Solutions update Josh Kessler, MasterCard Worldwide Drew Sievers, mFoundry ©2011 MasterCard. Proprietary and Confidential
The use of mobile phones is exploding globally Mobile coupons sent via cell phone are Today, there are more cell phones on the 10 times more likely to be redeemed than planet than televisions; in fact, there are any other kind of coupon some countries this year that reported more cell phone subscriptions than people Worldwide the population of the planet is approx. 7 billion; cell phones are beginning to approach 5.1 billion in circulation In the United States, 91% of the population has their phone at the tips of their fingers 24/7 While the average email is responded to within an hour and a On average, people notice a half, the average text gets a lost phone in 68 minutes, and response in just a minute and a half a lost wallet in 26 hours Mobile Marketing Statistics - Qittle.com 2011 ©2011 MasterCard. Proprietary and Confidential Page 2
Smartphones have emerged as a powerful and rapidly growing consumer technology Phenomenal growth Already a high number over the past four years of commerce and banking services First iPhone released Mobile banking June 2007 More than 50% of new phones eCommerce on mobile sold in the U.S. Internet devices are smartphones* In the U.S., smartphone ownership Initial interaction should double over the next five with physical stores years to reach 65% *NPD Group **Gartner Group; BCG Analysis ©2011 MasterCard. Proprietary and Confidential Page 3
Smartphones with NFC enable new services for consumers and merchants Phenomenal growth of smart phones For consumers, a much and commerce services richer experience Multiple services (payment, tickets, Smart phone transit, hotel...) ownership in the U.S. should double in Search to purchase, instant rebates and next five years to geo-localized offers reach 65%1 e-Commerce and proximity transactions In 5 years, 50% of in a single device phones should include contactless (NFC)2 For merchants, new CRM services U.S. mobile payments will total $215 billon Enhanced coupons, loyalty, customer interactivity by 20153 1. Gartner and BCG estimates to project growth1 ©2011 MasterCard. 2. BCG analysis Proprietary and Confidential Page 4 3. Aité Group, as reported in Packaged Facts
The first deployment in the US Wallet – much more than payments Founding Partners Offers Targeted Consumer Value Deliver targeted, local coupons Merchants Consumers Rich Offers Remote and Proximity Payment Opportunities Loyalty Google Wallet Tap & Pay Integrate loyalty Accept contactless and rewards payments via NFC Increased Merchant Sales into transactions Note: Certain functionality still under development ©2011 MasterCard. Proprietary & Confidential Proprietary and Confidential Page 5
Creating value in proximity payments Protect • Enable cardholders to conveniently access existing cards to cardholder their handsets top of wallet proposition relationships in • Ensure an efficient and familiar payment experience for an NFC world consumers Generate • Seize opportunities to capture traditional cash transactions opportunities in • Launch innovative consumer services leveraging the mobile the NFC space device • Bridge traditional services with emerging capabilities Shift share in traditional • Drive cardholder engagement through value added services business • Leverage investment in online & mobile banking platforms for further differentiation and customer engagement ©2011 MasterCard. Proprietary and Confidential Page 6
MasterCard is Delivering Personal Payments for the 21st Century • Expanding Payment • Focusing on Self-Serve Instruments: Channels: Cash, Account, Card and Expanding ATM, IVR, Web, Mobile Mobile Money Personal Payments Int’l Domestic Remittance P2P ©2011 MasterCard. Proprietary and Confidential Page 7
Partnership MasterCard / Intel Collaboration Combining MasterCard’s expertise in payment processing and commerce with Intel’s strengths in silicon innovation and chip-based security A robust authentication solution will give consumers a more intuitive experience when making payments online and provide merchants with enhanced payments security PayPass will allow cardholders to pay for online purchases by simply tapping their PayPass- enabled smart phone, card, key fob or tag on their Intel Ultrabook device ©2011 MasterCard. Proprietary and Confidential Page 8
mFoundry Strategic Partnership • On December 1, MCW and mFoundry announced a multi-year strategic partnership to enhance the mobile payments ecosystem • mFoundry is the fastest growing provider of mobile banking (600+ clients) Background • Banks have expressed strong interest in implementing Mobile PayPass by leveraging their mobile banking interface • MCW and mFoundry will work together to enable more banks and CUs to offer their customers the convenience and security of Mobile PayPass. • The partnership and investment will combine MasterCard’s PayPass technology with mFoundry’s mobile banking platform to make mobile Strategy contactless payments accessible to more consumers, via the party they trust – their bank. • Further details on the joint engagement model and timing of first joint product will be announced closer to the launch of the product in mid-2012. Next Steps ©2011 MasterCard. Proprietary and Confidential Page 9
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