Mobile Payments & Mobile Wallet Solutions update - Josh Kessler, MasterCard Worldwide Drew Sievers, mFoundry - nacuso

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Mobile Payments & Mobile Wallet Solutions update - Josh Kessler, MasterCard Worldwide Drew Sievers, mFoundry - nacuso
Mobile Payments & Mobile
Wallet Solutions update
Josh Kessler, MasterCard Worldwide
Drew Sievers, mFoundry

  ©2011 MasterCard.
  Proprietary and Confidential
Mobile Payments & Mobile Wallet Solutions update - Josh Kessler, MasterCard Worldwide Drew Sievers, mFoundry - nacuso
The use of mobile phones is exploding
            globally
 Mobile coupons sent via cell phone are                                                          Today, there are more cell phones on the
10 times more likely to be redeemed than                                                         planet than televisions; in fact, there are
        any other kind of coupon                                                                  some countries this year that reported
                                                                                                more cell phone subscriptions than people

                                                 Worldwide the population of the planet is
                                                approx. 7 billion; cell phones are beginning
                                                   to approach 5.1 billion in circulation

                                                                          In the United States,
                                                                          91% of the population
                                                                          has their phone at the
                                                                          tips of their fingers 24/7

     While the average email is
 responded to within an hour and a                                                                            On average, people notice a
    half, the average text gets a                                                                            lost phone in 68 minutes, and
response in just a minute and a half                                                                            a lost wallet in 26 hours
Mobile Marketing Statistics - Qittle.com 2011                                                             ©2011 MasterCard.
                                                                                                 Proprietary and Confidential        Page 2
Mobile Payments & Mobile Wallet Solutions update - Josh Kessler, MasterCard Worldwide Drew Sievers, mFoundry - nacuso
Smartphones have emerged as a powerful
and rapidly growing consumer technology
             Phenomenal growth                           Already a high number
           over the past four years                of commerce and banking services

                                First iPhone
                                released
                                                                    Mobile banking
                                June 2007

                                More than 50%
                                of new phones                       eCommerce on mobile
                                sold in the U.S.                    Internet devices
                                are smartphones*

 In the U.S., smartphone ownership
                                                                    Initial interaction
  should double over the next five                                  with physical stores
         years to reach 65%
*NPD Group
**Gartner Group; BCG Analysis

                                                                       ©2011 MasterCard.
                                                              Proprietary and Confidential   Page 3
Mobile Payments & Mobile Wallet Solutions update - Josh Kessler, MasterCard Worldwide Drew Sievers, mFoundry - nacuso
Smartphones with NFC enable new
 services for consumers and merchants
Phenomenal growth of smart phones                                   For consumers, a much
     and commerce services                                             richer experience
                                                                      Multiple services (payment, tickets,
                                            Smart phone               transit, hotel...)
                                        ownership in the U.S.
                                         should double in             Search to purchase, instant rebates and
                                          next five years to          geo-localized offers
                                            reach 65%1

                                                                      e-Commerce and proximity transactions
 In 5 years, 50% of                                                   in a single device
phones should include
 contactless (NFC)2
                                                                For merchants, new CRM services

U.S. mobile payments will total $215                 billon           Enhanced coupons, loyalty,
                                                                      customer interactivity
                 by 20153

   1. Gartner and BCG estimates to project growth1                                   ©2011 MasterCard.
   2. BCG analysis                                                          Proprietary and Confidential   Page 4
   3. Aité Group, as reported in Packaged Facts
Mobile Payments & Mobile Wallet Solutions update - Josh Kessler, MasterCard Worldwide Drew Sievers, mFoundry - nacuso
The first deployment in the US
                            Wallet – much more than payments
Founding Partners                                                                                                          Offers
                                                      Targeted Consumer Value                                         Deliver targeted,
                                                                                                                       local coupons

                                Merchants                                                            Consumers

                                Rich Offers                                                  Remote and Proximity
                                                                                             Payment Opportunities

                                                                                                                           Loyalty
                                                            Google Wallet
     Tap & Pay                                                                                                        Integrate loyalty
 Accept contactless                                                                                                     and rewards
  payments via NFC                                   Increased Merchant Sales                                        into transactions

     Note: Certain functionality still under development

                                                                                                               ©2011 MasterCard.
                                                                        Proprietary & Confidential    Proprietary and Confidential        Page 5
Mobile Payments & Mobile Wallet Solutions update - Josh Kessler, MasterCard Worldwide Drew Sievers, mFoundry - nacuso
Creating value in proximity payments

    Protect        • Enable cardholders to conveniently access existing cards to
  cardholder         their handsets  top of wallet proposition
relationships in   • Ensure an efficient and familiar payment experience for
 an NFC world        consumers

   Generate        • Seize opportunities to capture traditional cash transactions
opportunities in   • Launch innovative consumer services leveraging the mobile
the NFC space        device

                   • Bridge traditional services with emerging capabilities
 Shift share in
  traditional      • Drive cardholder engagement through value added services
   business        • Leverage investment in online & mobile banking platforms for
                     further differentiation and customer engagement

                                                                       ©2011 MasterCard.
                                                              Proprietary and Confidential   Page 6
Mobile Payments & Mobile Wallet Solutions update - Josh Kessler, MasterCard Worldwide Drew Sievers, mFoundry - nacuso
MasterCard is Delivering Personal Payments
    for the 21st Century

• Expanding Payment                                            • Focusing on Self-Serve
 Instruments:                                                      Channels:
 Cash, Account, Card and           Expanding                       ATM, IVR, Web, Mobile
 Mobile Money
                              Personal Payments

                      Int’l                       Domestic
                      Remittance                      P2P

                                                               ©2011 MasterCard.
                                                      Proprietary and Confidential   Page 7
Mobile Payments & Mobile Wallet Solutions update - Josh Kessler, MasterCard Worldwide Drew Sievers, mFoundry - nacuso
Partnership
     MasterCard / Intel Collaboration

Combining MasterCard’s expertise in payment
processing and commerce with Intel’s strengths
in silicon innovation and chip-based security

A robust authentication solution will give
consumers a more intuitive experience when
making payments online and provide merchants
with enhanced payments security

PayPass will allow cardholders to pay for online
purchases by simply tapping their PayPass-
enabled smart phone, card, key fob or tag on
their Intel Ultrabook device

                                                            ©2011 MasterCard.
                                                   Proprietary and Confidential   Page 8
Mobile Payments & Mobile Wallet Solutions update - Josh Kessler, MasterCard Worldwide Drew Sievers, mFoundry - nacuso
mFoundry Strategic Partnership

           • On December 1, MCW and mFoundry announced a multi-year strategic
             partnership to enhance the mobile payments ecosystem
           • mFoundry is the fastest growing provider of mobile banking (600+ clients)
Background • Banks have expressed strong interest in implementing Mobile PayPass by
             leveraging their mobile banking interface

             • MCW and mFoundry will work together to enable more banks and CUs to
               offer their customers the convenience and security of Mobile PayPass.
             • The partnership and investment will combine MasterCard’s PayPass
               technology with mFoundry’s mobile banking platform to make mobile
 Strategy
               contactless payments accessible to more consumers, via the party they trust
               – their bank.

             • Further details on the joint engagement model and timing of first joint product
               will be announced closer to the launch of the product in mid-2012.
Next Steps

                                                                         ©2011 MasterCard.
                                                                Proprietary and Confidential   Page 9
Mobile Payments & Mobile Wallet Solutions update - Josh Kessler, MasterCard Worldwide Drew Sievers, mFoundry - nacuso
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