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Mediakit 2022 Print & Digital www.form-werkzeug.de
Table of contents
Print Digital
3 Title portrait 13 www.form-werkzeug.de
4 Circulation and Dissemination 14 Specifications data
5 Recipients analysis 15 Rates and advertising formats
6 Editorial schedule 2022 16 Banner positions
7 Price list 17 Advertising formats
8 Display formats 18 Online retargeting campaigns
9 Special advertising formats 19 Native-Ad Basic and Native Ad Premium
11 Specifications data 20 Premium company entry ›Who offers what?‹
12 Advertorial 21 Whitepaper for lead generation
25 Marketing with articles 22 FORM+Werkzeug News
23 Standalone-Newsletter
24 Job market and Direct-mail campaign
Contact
26 Your sales contacts
27 Your contact persons at the publishing house
2
TERMS
Magazine
Title portrait
Title FORM+Werkzeug Subscription price Combi annual subscription € 99.--
Short characteristics FORM+Werkzeug is the industry magazine for tool and die Single issue € 24.90 (Prices incl. VAT and plus shipping costs)
making. Tools play a key role in production, as they ultima-
tely determine the cycle time in which production takes place. Publishing House Carl Hanser Verlag GmbH & Co. KG
Postal addresst: Postfach 860420, 81631 München
FORM+Werkzeug provides suggestions and ideas on Home address: Kolbergerstr. 22, 81679 München
manufacturing technologies, the associated IT systems and Tel.: +49 89 99830–0 · Fax: +49 89 984809
corporate management. Prepared in the form of technical www.hanser.de · info@hanser.de
articles, interviews and background reports.
Media Dipl.-Ing. Helmut Damm, MBA (Head of Media Sales)
Informative, insightful, different: We are not only interes- Tel.: +49 89 99830–661
ted in the machining center, but also in the person behind helmut.damm@hanser.de
it. We inform about Industry 4.0 – and want to know how
automation concepts can be integrated into the existing Susanne Maier (Media Assistance)
machinery. In addition to presenting standard parts and hot- Tel.: +49 89 99830–649
runner solutions, we want to know what tool design is susanne.maier@hanser.de
necessary for this. We look for examples of which technology
is best suited for which application. Editorial office Dipl.-Ing. Helmut Damm, MBA (Editor-in-chief)
Tel.: +49 89 99830–661
Target group Decision-makers in die and mould making companies and helmut.damm@hanser.de
managers in companies with integrated die and mould
making sections. Frank Pfeiffer
frank.pfeiffer@hanser.de
Frequency 4 times a year
Martin Ricchiuti
Magazine format DIN A4 martin.ricchiuti@hanser.de
Publication year 31st year 2022 Stefanie Kraus
stefanie.kraus@hanser.de
3
TERMS Overview
Magazine
Circulation and Dissemination
Circulation Increased reach
Total circulation 18.427
Your ad will be digitally extended in the E-Paper edition!
Print run 8.400*
Actual circulation 8.253* Total spread
Magazine E-Paper-
at least 18.427 contacts
of which sold 548* 8.253 copies* Spread**
= total circulation
of which abroad 285*
archive and voucher copies 147*
Circulation E-Paper 10.174** Member of the German Audit Bureau of Circulation (IVW)
*IVW: Average copies per issue in the period from july 01, 2020 to june 30, 2021
**Publisher’s statement: access to the E-Paper provided in return for payment
(in particular corporate licenses, average values 2021).
Volume analysis 2020 Magazine content analysis of Editorial section 2020
Overall 312 pages = 100% Overall 252 pages = 100 %
Editorial section 252 pages = 81% Specialist articles 175 pages= 70 %
Advertisement section 60 pages = 19% Branch/Association 38 pages = 15 %
of which: Fair reports 3 pages = 1 %
job- and opportunity ads –
Product introductions 15 pages = 6%
Publisher’s ads 15 pages = 5%
Editorial, content, index, imprint 21 pages = 8%
Bound inserts -
Loose inserts 1 piece
4
TERMS Overview
Magazine
Recipients analysis
Branches of industry / Target markets*
Independent die and mould making companies 30%
Summary of the survey methodology:
Metal production and machining incl. production of high pressure die cast mould 42%
construction, incl. manufacture of forged, stamped, extracted and punched parts 1. Method: Dissemination analysis
through file evaluation
Production of plastic goods with integrated injection moulding 30% 2. Population: DCP 8.253 = 100 %
Mechanical engineering 19% 3. Sample: full census
4. The target of the investigation:
Manufacture of automobiles and automobile components 10% deleted
5. Period of the study: August 2021
Precision engineering, optics 8%
6. Execution of the study: Publisher
Electrical / electronic engineering, incl. manufacture of domestic appliances 4%
FORM+Werkzeug is read in companies of all sizes* All relevant departments read FORM+Werkzeug*
Managing directors in companies with up to 53%
99 employees, Management board
6% up to 49 employees Department heads for departments: 48%
6% Production, manufacture, work preparationg
29% 50–99 employees
Technical management 15%
12%
100–199 employees
Procurement / Sales 5%
200–499 employees
16% 500–999 employees
1.000 and more employees
31%
*Annual average of print editions (01.07.20 to 30.06.21); survey method: file evaluation
5
TERMS Overview
ED = Editorial deadline
BC = Booking closing date Magazine
AC = Artwork closing date Editorial schedule 2022
PD = Publication date
Issue Closing dates Topics Fairs/Exhibitions/Events 2022
1
ED: 13.01.2022 Die and mould design; machine tools; precision tools; eroding;
BC: 02.02.2022 fine machining/finishing; clamping technology; automation;
software tools; CAD/CAM/simulation; additive manufacturing Metav, Dusseldorf, 08.–18.03.22
March AC: 05.02.2022
PD: 03.03.2022 Focus: Standard components and hot runner technology
2
ED: 04.03.2022 Standard components and hot runner technology; machine tools; Control, Stuttgart, 03.–06.05.22
BC: 24.03.2022 precision tools; tool management; cooling lubricants; Kuteno, Rheda-Wiedenbrück,
digital manufacturing; measurement technology; quality assurance 10.–12.05.22
April AC: 29.03.2022
PD: 26.04.2022 Focus: Additive manufacturing Rapid.Tech, Erfurt, 16.–18.05.22
3
ED: 05.07.2022 Machine tools; precision tools; 5-axis machining; grinding;
fine machining/finishing; eroding; measurement technology; CAD/
BC: 27.07.2022 CAM/simulation; standard components and hot runner technology
AMB, Stuttgart, 13.–17.09.22
August AC: 01.08.2022
Focus: Machining
PD: 26.08.2022 Special section: Swiss Quality Production
4
ED: 19.08.2022 Standard components and hot runner technology; die and mould K, Dusseldorf, 19.–26.10.22
BC: 09.09.2022 design; machine tools; precision tools; clamping technology; EuroBlech, Hanover, 25.–28.10.22
eroding; 3D-print; CAD/CAM/simulation; digitale manufacturing
October AC: 14.09.2022 formnext, Frankfurt on the Main,
PD: 11.10.2022 Focus: Injection moulding, stamping and forming mould making 15.–18.11.22
Subject to change.
6
TERMS Overview
Direct contact: Magazine
One click in the
E-Paper takes the Price list Nr. 29, valid from 1.10.2021
reader directly
to you.
Format Width × Height (mm) Price Placement markup Bindig placement 10%
210 × 160 Fixed price Color markup Euroscale
Title page Special colors on request
+ 3 mm trim only right € 6,090.--
210 × 160 Impact special formats on request
Indoor title € 5,000.--
+ 3 mm trim
Discounts Discount for repetitions within 12 months
(insertion year)
210 × 297
2nd/4th Cover page € 5,850.--
+ 3 mm trim Quantity scale 2-ads 3-ads 4-ads
210 × 297 5% 10% 15%
3. Cover page € 5,790.--
+ 3 mm trim
Repetition scale 2 pages 3 pages 4 pages
1 page 175 × 250 € 5,790.--
5% 10% 15%
Junior page 122 × 175 € 3,500.-- Occasional ads Job vacancies and casual ads
1/1 page, 4c € 2,850.--
85 × 250 1/2 page, 4c € 1,550.--
1/2 page € 3,300.--
175 × 122 mm-price 4c (per column, 40 mm wide): € 4.50
55 × 250 Terms of payment General payment term 30 days after invoice date net;
1/3 page € 2,510.-- and bank details for occasional ads 8 days after invoice date net.
175 × 80
2% discount for payment within 8 days after invoice date.
Place of payment: Munich
85 × 122
1/4 page 40 × 250 € 1,740.-- Bank details: Postbank Munich, Acct. no 77 97 46 800
175 × 58 Bank code 700 100 80
IBAN: DE71 7001 0080 0779 7468 00
85 × 58 Swift Code: PBNKDEFF, Vat. no.: DE 129 735 021
1/8 page 175 × 28 € 1,110.--
40 × 122 All advertisement orders will be processed in accordance with the General Terms and
conditions of our publishing house which are available at www.hanser.de
7
TERMS Overview
More reach:
Your ad appears
Magazine
in print and Display formats
E-Paper.
Display formats 1/1 page Junior page 1/2 page, upright 1/2 page, cross 1/3 page, upright 1/3 page, cross
Typesetting mirror format: 175 × 250 122 × 175 85 × 250 175 × 122 55 × 250 175 × 80
Trim format:* 210 × 297 137 × 197 101 × 297 210 × 145 70 × 297 210 × 105
1/4 page, upright 1/4 page, 2-column 1/4 page, cross 1/8 page, 2-column 1/8 page, cross
*All trim formats are
per edge plus 3 mm
trim allowance.
Minimum size für trim
size ads: 1/4 page.
All data in mm (width
× height)
Typesetting mirror format 40 × 250 85 × 122 175 × 58 85 × 58 175 × 28
Trim format:* 55 × 297 101 × 145 210 × 85
8
TERMS Overview
More reach:
Your ad appears
Magazine
in print and Special advertising formats
E-Paper.
Bound inserts 2-page € 5,250.-- Inserts Price per thousand up to 25 g € 290,––
4-page € 8,735.-- Price for inserts over 25 g on request
Prices are valid up to a paper weight of 130 g/sqm. Inserts are not discountable.
Above 130 g/sqm on request. Partial assignment by postal code, Nielsen and industries
possible.
Formats (uncut, width × height) Minimum circulation 5,000 copies.
1 sheet (= 2 pages) 217 × 305 mm, Maximum format: 195 × 290 mm (width × height)
2 sheets (= 4 pages) 434 × 305 mm, Deliver oversized folded. Multi-page inserts with formats
Head trim 5 mm, milling edge 4 mm, larger than DIN A5 (148 × 210 mm) must have the fold on
3 mm trim allowance each on the right and below. the long side. When placing your order, please send five
samples to the publisher, Ad Management FORM+Werkzeug.
Partial-format bound inserts and bound inserts of 8 pages NEW: Your insert will now also appear online in the
or more on request. magazine archive! Please send us your insert as a PDF;
requirements: single-page PDFs without crop marks, color
Discounts space RGB, web-optimized.
Discount for purchase within 12 months of at least:
Sticker DIN A6 postcard machine glued to carrier ad,
Price per thousand € 105.--
2 inserts 3 inserts 4 inserts plus costs for advertisement (format for carrier advertisement: 1/1 page)
5% 10% 15% Contact Romy Früh (Ad Management)
Tel.: +49 99830–218
Discounting in combination with advertisements takes place romy.frueh@hanser.de
according to the quantity scale (1 sheet = 1 page).
Delivery address Free to our printer:
Design note L.N. Schaffrath GmbH & Co. KG DruckMedien
According to the Postal Newspaper Regulations, bound Marktweg 42–50, 47608 Geldern
inserts must have an ‘advertisement-like’ design and including the accompanying delivery bill (part of the OC)
correspond to the magazine format on at least 3 sides.
Terms of payment General payment term 30 days after invoice date net;
and bank details for occasional ads 8 days after invoice date net.
2% discount for payment within 8 days after invoice date.
Place of payment: Munich
Bank details: Postbank Munich, Acct. no 77 97 46 800
Please note the order confirmation. Send us only the number of Bank code 700 100 80
copies stated therein. Advertising materials sent in excess will not IBAN: DE71 7001 0080 0779 7468 00
be returned. Swift Code: PBNKDEFF, Vat. no.: DE 129 735 021
All rates are subject to Value Added Tax.
9
TERMS Overview
Magazine
Special advertising formats
Bound-in Loose insert* Gate-Folder* Booklet*
Fixed enclosure* Dutch door* Cover flaps*
(Sample Tip-on-cards, DVD, envelope)
For more information on special
Other special advertising formats on request advertising formats, see:
All advertising transactions are governed by our terms and conditions.
All rates are subject to Value Added Tax.
* Rates and availability on request. hanser-mediacenter.de/fachzeitschriften/anzeigenformate-print
10
TERMS OverviewMagazine
Specifications data
Magazine format DIN A4; 210 × 297 mm (width × height) Warranty The service providers working for us can only process what is
stored in the files supplied. If incomplete, incorrect or
Set mirror 175 x 250 mm (width × height) deviating data is supplied, we accept no liability for the
2 columns à 85 mm width or print result, e.g. colors, illustrations, texts, fonts.
3 columns à 55 mm width or
4 columns à 40 mm width Contact Romy Früh
Ad Management
Printing- and Offsetprint, adhesive binding Tel.: +49 99830–218
binding methods Fax: +49 99830–623
romy.frueh@hanser.de
Data formats Preferred file format: Highend PDF –– PDF/X4 or PDF/X5;
with embedded fonts, images etc.
For ads with bleed, please allow 3 mm bleed on each side.
Colors Printing according to ISO 12647––2 PSO; ISOcoated_V2;
Fogra39L Special colors (e.g. HKS, Pantone) possible by Data transfer media@hanser.de
arrangement. Please note the printing allowances specified Including designation of customer and object designation
from ISO 12647––2 for image printing paper. as well as issue no./year
Data archiving All print documents are stored for a maximum of 3 months
after order processing.
11
TERMS OverviewMagazine
Advertorial
Advertorials – the perfect addition to your advertisement
You want to describe your products in detail? You want to practically present your product/company benefits and advantages?
Then an Advertorial is the most appropriate form of advertisement for you.
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Advertorial 1/1 page in 4c Advertorial 1/2 page in 4c
Max. 3,300 signs + 2 images (300 dpi) Max. 2,000 signs + 1 image (300 dpi)
Price € 5,790.-- Price € 3,300.--
Your We provide a high quality and appealing design
You determine the content, scope and timing Advertorial according to the German press law
12
TERMS OverviewWebsite
www.form-werkzeug.de
Web adress www.form-werkzeug.de
Brief profile form-werkzeug.de: The portal with reach.
Our monthly access figures average 36,300* page impress-
ions (IVW-checked). This puts www.form-werkzeug.de
among the top German-language online portals for die and
mould making.
What you will find only with us? Our picture galleries!
In our media library you will find photos that tell stories.
The products-2go pictures have a permanent place in our
pre-show reporting. When we are on site for you, our camera
is always with you – and you get a look behind the scenes.
Now let’s be quick! We think online reporting has to be
fast. If we’re on the road today, you’ll usually find our
reports online the following day – and whatever else flutters
into our editorial offices ...
Contents of form-werkzeug.de:
• Selected technical articles from FORM+Werkzeug
as a free download
• Case studies/interviews
• Database of companies and products ›Who offers what?‹
• Job market for experts and managers in the sector
• Landing pages for all trade fairs of the branch
Target group Decision-makers in die and mould making companies and
managers in companies with integrated die and mould
making sections.
*June until August 2021 Current access figures can
be requested from:
romy.frueh@hanser.de
13
TERMS OverviewWebsite
Specifications data
Delivery address Please e-mail the advertising material for your campaign to Reporting At the end of the campaign, you will be sent a detailed
media@hanser.de. statistical evaluation that will provide you with exact
insights into the success of your marketing activities.
Delivery period 5 days prior to the start of the ad campaign
Usage data The usage data for www.form-werkzeug.de und and for the
File formats JPEG, PNG, GIF oder HTML5* FORM+Werkzeug newsletter are not shown here. The data
are consistently trending upward and we prefer providing
Meta information We require the following Meta information with delivery: current figures only. Please therefore request the Visits and
Page impressions at: romy.frueh@hanser.de
• Customer name
• Period of ad campaign
• Site used
• Placement on the site Data transfer media@hanser.de
Including designation of customer and object designation
• Ad format
as well as runtime
• Contact person for queries
• Click-URL
For technical specifications, please refer to our media center
at www.hanser-mediacenter.de/guidelines-und-
technische-spezifikationen
*Note: A processing fee of € 50.-- will be charged for the
delivery of physical HTML5 advertising media (hosting on
our ad webserver).
14
TERMS OverviewWebsite
Rates and advertising formats
Banner format Placement (max. 2 rotations possible) Size in pixels (w × h) | Data volume Price / 4 weeks in a row
Medium Rectangle In the content, position 6, 8 or 10 300 × 250 | 40 KB € 790.--
Vertical Rectangle In the content, position 6, 8 or 10 300 × 400 | 40 KB € 790.--
Full Banner In the content, position 5, 7 or 9 468 × 60 | 40 KB € 750.--
Superbanner Exterior, position 1 or in the content, position 2 or 16 728 × 90 | 40 KB € 740.--
Billboard € 1,250.--
In the content, position 2 970 × 250 -> 400 | 80 KB
(expanding possible) (+ € 50.-- for expanding)
Wide Skyscraper* Exterior, position 3a, 3b, 4a or 4b 160 × 600 | 40 KB € 710.--
Sidekick Ad* expanding Wide Skyscraper 160 -> 400 × 600 | 80 KB € 1,100.--
(Double) Sitebar Exterior, position 3a, 3b, 4a or 4b (2x) 300 × 600 | à 80 KB € 900.--/€ 1,400.--
Exterior, positions 1 and 4a,
Hockey Stick 728 × 90 + 160 × 600 | à 40 KB € 1,250.--
background colouring as wallpaper possible
Slide Channel Hockey Stick with expanding (wide) Skyscraper 728 × 90 + 160 -> 400 × 600 | à 40 KB € 1,500.--
160 × 600 left + right and
Fireplace Ad Exterior, positions 1, 3a and 4a € 1,400.--
1,040 × 90 above| à 40 KB
Skyline Ad Exterior, positions 3a and 4a as well as in the content, position 2 2× 160 × 600 + 970 × 250 | à 40 KB € 3,150.--
Welcome Ad Central above start page 640 × 480 | 80 KB € 1,240.--/14 days
Banderole Ad Central above the whole width 1,000 × 250 | 80 KB € 1,550.--
For moblie devices:
2:1 6:1 Note: A processing fee of 50.-- Euro applies for the delivery of
Please provide mobile ad in 6:1 (300 x 50 px) and HTML5
physical HTML5 advertising media (hosting on our ad webserver).
in 2:1, (300 x 150 px) in addition.
Terms of payment Net 30 days. 2% discount for payments made within 8 days Banking account Bank details: Postbank Munich, Acct. no. 77 97 46 800,
after date of invoice. Bank code 700 100 80, IBAN: DE71700100800779746800,
Place of payment: Munich Swift code: PBNKDEFF, Vat. no.: DE 129 735 021
*Also bookable with sticky function (Skyscraper moves along the edge of the screen when the website is scrolled and always remains in the visible area for the reader) with 25% surcharge.
The prices do not include the statutory value-added tax. 15
TERMS OverviewWebsite
Banner positions
Banner positions on Homepage Banner positions on article page
Position 1 Superbanner Position 1 Superbanner
Sidekick Ad expanding
Sidekick Ad expanding
Sidekick Ad expanding
Sidekick Ad expanding
Wide Skyscraper
Wide Skyscraper
Wide Skyscraper
Wide Skyscraper
Double Sitebar
Double Sitebar
Double Sitebar
Double Sitebar
Position 3a
Position 4a
Position 3a
Position 4a
Position 2 Position 2
Billboard (also expanding) Billboard (also expanding)
Superbanner Superbanner
(also with sticky function)
(also with sticky function)
Native Ad
Teaser 1
Wide Skyscraper
Wide Skyscraper
Wide Skyscraper
Wide Skyscraper
Position 3b
Position 4b
Position 3b
Position 4b
Position 16 Superbanner
Position 5 Fullbanner Position 6
Medium Rectangle
Position 6
Medium Rectangle
Native Ad Native Ad
Teaser 2 Teaser 3 Vertical Rectangle
Vertical Rectangle
16
TERMS OverviewWebsite
Advertising formats
Mobile Ad Fireplace Ad Hockey Stick
Position 1 Superbanner Position 1 Superbanner
Wide Skyscraper
Wide Skyscraper
Wide Skyscraper
Position 3a
Position 4a
Position 4a
Mobile Ad
2:1
Skyline Ad Welcome Ad Banderole Ad
Wide Skyscraper
Wide Skyscraper
Position 3a
Position 4a
Position 1 Superbanner Welcome Ad Banderole Ad
17
TERMS OverviewWebsite
Online retargeting campaigns
Online retargeting campaigns
In these days of information overload it becomes increasingly difficult for your potential
It works like this:
customers to keep your brands and offers in their minds.
We flag up the visitors to our portal with a cookie –– as potential customers
With the online retargeting campaigns we increase your gross contacts to your potential for you. Of course, in compliance with the GDPR.
customers and take care that they remember you distinctly.
We rediscover the previously flagged visitors everywhere in our far branched
The online retargeting campaigns will play back your advertising on www.form- partner network.
werkzeug.de and also everywhere on the Internet. This works because of our far branched
partner network. We play back to the previously flagged visitors your online advertising in all
formats and in real time.
Which package is right for you?
Reach Rediscover Flag up
1. 2. 3.
Package 1 50.000 Ad Impressions € 2,500.--* plus VAT users users users
Package 2 100.000 Ad Impressions € 4,500.--* plus VAT
Package 3 250.000 Ad Impressions € 7,500.--* plus VAT
* In addition to your booked online-advertising on www.form-werkzeug.de
In detail
Specialists consult our We subsequently rediscover We play back your The user is directed to
portal and receive a cookie the user on third party sites advertising on the sites yourwebsite or to a special
as potential customers for everywhere in the world wide subsequently visited. landing page.
your sector. web – on all types of devices.
18
TERMS OverviewWebsite
Native-Ad Basic and Native Ad Premium
Stage space for your communication!
NATIVE AD BASIC
Scope of services • Placement of a product info on the start page (Home)
• SEO: Keywording based on our topic system (please tick
in product keyword list).
• Playout in topic channels and as related content
• Link with company entry
Content • 1 image/keyvisual with at least 1,000 pixels width
as jpg, gif or png
• Title max. 60 characters*, teaser max. 160 characters*
and article text max. 2,500 characters* (*incl. spaces)
• Link (target URL) for further information
• Optional: 1 PDF download; 1 video in the article (surcharge);
1 image gallery with 5 images in the article (surcharge)
• Marking as advertisement
Runtime Native Ad (article) » 1 Jahr NATIVE AD PREMIUM
Occupancy teaser place homepage » 1 month
in addition to
Your advertising benefit • More space for display than banner formats NATIVE AD BASIC: • 2 image/banner text ad in the FW newsletter (one push
measure at the beginning of the campaign, one push
• Increased brand awareness thanks to specialist content measure after the one-month teaser place occupancy
• High credibility due to positive spillover effects of the period).
neutral and high-quality editorial environment
• Sustained presence in the target group focus
Price € 1,590.--
• Content marketing has high user acceptance when clearly
labeled as an advertisement
• Backlinks strengthen the page rank of your own website
Price € 850.--
All rates are subject to Value Added Tax
19
TERMS OverviewWebsite
Premium company entry ›Who offers what?‹
With a premium entry in our company database
›Who offers what?‹ you present your company prominently
in your target group.
Company presentation Detailed company profile with logo, photos, video
From the article All editorial print and online articles about your company –
to premium entry from technical articles and news to product announcements
and back and events – are linked to your premium entry.
In this way, users find your company via the content or vice
versa.
Direct contact Company address, website and e-mail address as well as,
if desired, additional personal contact data for departments
and/or employees make it easier for the user to contact the
company.
Runtime 12 months
(It renews for 1 year at a time unless cancelled 4 weeks prior
to expiration).
Invoicing annually in advance
Price € 550.-- / year
All rates are subject to Value Added Tax
20
TERMS OverviewWebsite
Whitepaper for lead generation
Qualified lead generation with system
Place yourself with your customers / our readers with high-quality information.
With your application/problem-solving reports on www.form-werkzeug.de, you can
explain products, processes or technical contexts to your customers, keep them informed
and convince readers. Position yourself as an expert in your field and increase your name
recognition.
We provide the leads.
Our readers leave contact data when downloading the whitepaper. This data will be made
available to you. Inspire decision-makers from your business customer environment and
make new contacts!
Convince your target group with a whitepaper and present yourself as a competent
solution provider in your field of activity.
Scope of services • Generate qualified leads by registering and downloading
your whitepaper
• Wide Skyscraper on all pages with link to your
whitepaper
• Promotion of your whitepaper in the newsletter
FORM+Werkzeug News
Runtime Whitepaper » 6 months
Push-Banner for Whitepaper » 1 month
Push-Newsletter-Ad for Whitepaper » 1 delivery
Price € 1,350.--
All rates are subject to Value Added Tax
21
TERMS OverviewNews Newsletter
FORM+Werkzeug News
Attractive advertising in the
FORM+Werkzeug newsletter
Usage data and recipient numbers
The weekly FORM+Werkzeug newsletter provides information on current trends, news are constantly evolving, so request
and important facts from the world of the die and mould making industry. up-to-date figures:
romy.frueh@hanser.de
Place your ad in the FORM+Werkzeug newsletter and reach your target group
without wastage.
Publication frequency Weekly, wednesdays
Ad formats and prices 1 Image 2 Banner + Text Ad € 600.--* Banner € 495.--* Text Ad € 495.--*
Image (150 × 150 pixels) or banner (560 × 100 pixels) Banner (560 × 100 pixels) inkl. link to Headline + max. 300 characters text
incl. link to your website or another URL plus text your website or another URL inkl. link to your website or another URL
(headline + max. 300 characters text)
Pic Text Ad
Text Ad
Text Ad
* Rates are per mailing and exclusive of statutory VAT.
22
TERMS OverviewNews Newsletter
Standalone-Newsletter
Standalone-Newsletter – the exclusive advertising
The standalone newsletter is a content-driven special newsletter with the look and feel
of the FORM+Werkzeug newsletter, filled exclusively with your content.
Inform your target group about your products and services in an exposed way.
Contents Comprises 9 individually combinable elements
Services Compilation of your Standalone newsletter and dispatch to
the FORM+Werkzeug newsletter recipients.
Incl. linking to your homepage
Example 1 Banner, 2 Product announcements, 1 Video teaser,
1 Whitepaper teaser, 3 News announcements,
1 Catalogue teaser and 1 Company portrait
Lead time Your Standalone newsletter must be bindingly booked and
confirmed by the publisher at least one week in advance of
the publication date. Implementation will normally take 5
workdays.
Dispatch date As per agreement
Price € 2,600.--*
Usage data and recipient numbers
are constantly evolving, so request
up-to-date figures:
romy.frueh@hanser.de
* Rates are per mailing and exclusive of statutory VAT.
23
TERMS OverviewComplementary Solutions
Job market and Direct-mail campaign
Looking for the best?
Job The job market at www.form-werkzeug.de offers you the right platform.
market Online job ad € 199.--/4 weeks plus VAT.
The ideal complement for your cross-media advertising measures Your contact for
Direct- Price per personalized address by position/function € 0.30
direct-mail campaigns:
Yvonne Hacker
mail + Industry sector € 0.34 Tel.: +49 89 99830–303
+ Company size and / or regional delimitation € 0.38
campaign yvonne.hacker@hanser.de
Selection flat rate € 170.--
Minimum order value € 475.--
Minimum purchase after adjustment 70 %
All prices are exclusive of postage, envelope and statutory value-added tax.
Processing is carried out in the lettershop process in accordance with the applicable statutory data protection regulations.
24
TERMS OverviewComplementars solutions
Marketing with articles
You would like to distribute the published technical article via other channels and use it as a decision- Your contact:
making aid, information material or follow-up for your customers, business partners, employees?
Petra Dregger
Offprints and Internet-PDFs are a cost-effective addition to your communication.
Tel.: +49 89 99830–113
Fax: +49 89 99830–623
Offprint ›print‹ petra.dregger@hanser.de
DE
ZEUG.
For distribution at trade shows, exhibitions, for customer visits, for your sales force. W W W.
FORM
-WERK
Also small editions possible. We deliver the finished product to your home.
from € 375.--* (E. g. 2 pages, 100 copies) au
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Offprint ›digital‹ (as print PDF with 300 dpi) Ausga be 4/20
17 Seite
41 - 43
UCK aus
SON DERDR
se
tprozes
Produce your special print on your own. From us you get the high-end print PDF
c h li c h
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and the license for unlimited print run.
Turb und
süberw
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s-
4.0
from € 330.--*
“: Prozes Industrie
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Regelsys
Internet-PDF with 72 dpi Your special
print could look
Whether intranet, internet, homepage, press review, e-mail, newsletter like this!
or whatever you wish: you will receive the screen PDF and the license
for electronic distribution from us.
e GmbH
from € 150.--*
ring Europ Y
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Please ask us about conditions and the uncomplicated processing options.
1
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SD TS
* The prices do not include the statutory VAT.
25
TERMS OverviewContact
Your sales contacts
Germany Abroad
Hüller & Roloff Medienservice Austria/France/Netherlands/ Spain/Portugal/Latin America
Winnender Straße 54 UK/Ireland/USA/Canada Consulting Eckart May, SL
71334 Waiblingen Carl Hanser Verlag GmbH & Co. KG Mediamarketing
Kolbergerstraße 22 Pza de Duque de Medinaceli, 2–3o 1a
Tel.: +49 7151 9222–0 81679 Munich / Germany 08002 Barcelona
Fax: +49 7151 9222–60 Tel.: +49 89 99830–661 Spain
info@hueller-roloff.de Fax: +49 89 99830–623 Tel.: +34 934 126292
helmut.damm@hanser.de info@cemedia.net
Your contact persons:
Peter Hüller, Lutz Roloff Your contact person: Helmut Damm Your contact person: Eckart May
Italy China/Singapore/Hong Kong/Taiwan
com3orlando sas Ringier Trade Media Ltd.
Via dei Benedettini, 12 Unit 20B, 20F.
20146 Milano (Mi) 235 Wing Lok Street
Italy Sheung Wan, Hong Kong
Tel.: +39 02 4122158 Tel.: +86-20 2885 5256
Fax: +39 02 48301981 Fax: +86-20 2885 5120
orlando@com3orlando.it maggieliu@ringiertrade.com
Your contact person: Nicola Orlando Your contact person: Maggie Liu
Switzerland
Rico Dormann
Media Consultant Marketing
Moosstr. 7
8803 Rüschlikon / Switzerland
Tel.: +41 44 7208550
Fax: +41 44 7211474
dormann@rdormann.ch
Your contact person: Rico Dormann
26
TERMS OverviewContact
Your contact persons at the publishing house
Your contact persons at the publishing house
Carl Hanser Verlag GmbH & Co. KG
Kolbergerstraße 22
Head of Media Sales Editorial 81679 Munich / Germany
Dipl.-Ing. Helmut Damm, MBA Dipl.-Ing. Helmut Damm, MBA
Tel.: +49 89 99830–661 (editor-in-chief)
Telefon +49 89 99830–0
Fax: +49 89 99830–623 Tel.: +49 89 99830–661 Fax +49 89 984809
helmut.damm@hanser.de Fax: +49 89 99830–623 www.hanser-mediacenter.de
helmut.damm@hanser.de www.form-werkzeug.de
Media Assistance Dipl.-Ing. Frank Pfeiffer
Susanne Maier Tel.: +49 89 99830–682
Tel.: +49 89 99830–649 Fax: +49 89 99830–623
Fax: +49 89 99830–623 frank.pfeiffer@hanser.de
susanne.maier@hanser.de
Marketing with articles Martin Ricchiuti
Petra Dregger Tel.: +49 89 99830–254
Tel.: +49 89 99830–113 Fax: +49 89 99830–623
Fax: +49 89 99830–126 martin.ricchiuti@hanser.de
petra.dregger@hanser.de
Ad Management
Romy Früh (Ad Management)
Tel.: +49 99830–218 Stefanie Kraus
Fax +49 99830–623 Tel.: +49 89 99830–652
romy.frueh@hanser.de Fax: +49 89 99830–623
stefanie.kraus@hanser.de
27
TERMSYou can also read
