MEDIA PACK Exhibitions - Face-to-face engagement with tomorrow's applicants - UCAS Media
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MEDIA PACK Exhibitions Face-to-face engagement with tomorrow’s applicants
YOUR TRUSTED PARTNER
For an engagement solution that can cut through the noise, Our network – with 50+ exhibitions across the UK from
and help you reach and convert the right students, look no February to November each year, means you’re able to
further than UCAS exhibitions. 150k+ students attend our pinpoint your recruitment. From our large, flagship events
UK-wide network of 50 exhibitions each year – at the exact through to smaller, but locally focused exhibitions, we’ve
moment they start researching their options. Ensure you are got the reach that other organisers don’t have.
one of the hundreds of universities, colleges, and employers
who exhibit. Our ability to connect – attending an event shouldn’t just
be about the stand. We know that connecting with a student
We’ve been helping clients reach the student audience for needs to start before they attend, support engagement while
almost 20 years, supporting nine million students as they they’re on site, and continue to conversion afterwards. We
make decisions about their next steps. Our exhibitions can provide a range of marketing opportunities that will
provide the opportunity to engage them early, at a point enhance the brand experience you offer.
when brand awareness is the primary objective. Build
a relationship, and a connection at one of our events, and Our unique insight – we know who comes to our exhibitions,
see how your recruitment conversion can be transformed. and crucially what they then go on to apply for, and we’ll
use that insight to support you in planning your attendance
Our audience reach – our trusted engagement with at exhibitions. Whether you want to push your usual
thousands of schools across the country, means attendance recruitment boundaries, or focus in on specific areas,
at UCAS exhibitions continues to rise. Schools often see us as we can help you define the perfect solution.
the starting point for researching higher education options
– that’s great news for your early engagement activity.
AUDIENCE REACH
As soon as a student registers to attend a UCAS exhibition,
we know what they’re interested in, and where they’re
considering for their studies. Using this insight, our experts
are on hand to ensure we can optimise your experience.
2020 exhibitions
Our network of exhibitions for 2020 is now available.
Make sure you don’t miss out:
www.ucasmedia.com/content/exhibitions-2020
92% of students
found a university
they’d consider
applying to
AUDIENCE REACH Moray
> Moray College UHI
23 September
Scotland Campus
514 attended
Highlands Aberdeen
> Inverness College UHI > Robert Gordon
22 September University
Campus 24 September
737 attended Campus
759 attended
Glasgow Dundee
> Scottish Event Campus (SEC) > University of Dundee,
15 September City Campus
Shell 27 August
2,958 attended Campus
1,019 attended
Fife
Lanarkshire > Rothes Halls, Glenrothes
> University of the West of Scotland, 30 September
Edinburgh
Lanarkshire Campus Campus
16 September 891 attended > Royal Highland Centre
Campus 8 September
1,324 attended Shell
2,269 attended
Borders
Ayrshire > Borders Event Centre
> University of the West of 2 September
Scotland, Ayr Campus Campus
17 September 493 attended
Campus
736 attended
Dumfries and Galloway
Attended numbers Forth Valley
> The Bridge, Dumfries
3 September
– 2018 > Forth Valley College, Falkirk Campus Campus
18 September 552 attended
Campus
676 attended
AUDIENCE REACH North & West Cumbria
> University of Cumbria
1 May
North West, North East Campus Tyneside
729 attended
& Yorkshire and the Humber > Utilita Arena Newcastle
30 April
of England Shell
West & North Yorkshire 4,351 attended
> Leeds Beckett University
16 – 17 June
Humberside
Campus
5,870 attended > University of Hull
15 June
Campus
1,805 attended
Liverpool
> Liverpool ACC
1 July Tees Valley
Shell > Teesside University
5,396 attended 29 April
Campus
1,294 attended
Manchester
> Manchester Central
3 – 4 March Sheffield
Shell Premium > FlyDSA Arena, Sheffield
12,891 attended 18 June
Shell
4,534 attended
Attended numbers
– 2019
AUDIENCE REACH
West Midlands, East Midlands
& South West of England
Staffordshire
> Staffordshire University
5 June
Campus Lincoln
1,804 attended > University of Lincoln
25 March
Campus
1,980 attended
Birmingham
> NEC, Birmingham
22 – 23 June
Shell Premium
10,216 attended
East Midlands
> University of Derby
Bristol 23 – 24 April
Campus
> UWE 4,728 attended
9 – 10 March
Shell
7,270 attended
Cornwall Hereford & Worcester
> University of Worcester
> Royal Cornwall
19 March
Showground
Campus
16 March
2,693 attended
Campus
1,710 attended
Dorset
Exeter > Bournemouth University
21 April
> Westpoint Centre Campus
Attended numbers 17 – 18 March 2,266 attended
Shell
– 2019 7,116 attended
AUDIENCE REACH
Bedfordshire
South East & South East
> The University of
of England Bedfordshire
25 – 26 June
Campus
6,384 attended
Cambridge
> Anglia Ruskin University
24 June Norfolk
Essex
Campus > TBC
> University of Essex 2,217 attended June
18 June Campus
Campus 2,067 attended
3,403 attended
Suffolk
> University of Suffolk
East London 11 June
Campus
> University of East London 1,308 attended
2 – 3 June
Campus
4,738 attended
London ExCeL
Surrey > London ExCeL
23 – 24 March
> University of Surrey Shell Premium
24 – 25 February 13,830 attended
Campus
7,713 attended
Hampshire Sussex West London Kent
> University of Winchester > Brighton Centre > Brunel University London > Kent Event Centre
Attended numbers 28 April 13 March 11 – 12 March 27 March
Campus Shell Campus Shell
– 2019 2,060 attended 3,315 attended 5,744 attended 3,645 attended
AUDIENCE REACH
North Wales
> Eirias Park
29 June
Northern Ireland and Wales Campus
723 attended
Attended numbers – 2019
Northern Ireland West Wales
> Eikon Exhibition Centre > University of Wales
26 – 27 February Trinity St. David
Shell 23 April
6,633 attended Campus
1,444 attended
Cardiff
> Cardiff Metropolitan University
24 April
Shell
4,091 attended
STAND SPACE
UCAS exhibitions are delivered in two different formats. Shell scheme events are often larger and are run at commercial
venues, rather than on university or college campuses, which is where our campus events are located.
Shell scheme Campus
All stands at shell scheme exhibitions are built using a shell scheme All stands at campus exhibitions are space only, and include:
structure, and include:
> stand size:
> stand size: – single (2m x 1m), double (4m x 1m),
– single (3m x 2m), double (6m x 2m or 4m x 3m), triple (6m x 1m or 6m x 4m)
triple (9m x 2m or 6m x 4m) > a table and two chairs are included free of charge, but
> a standard nameboard – 2900mm(h) x 500mm(w) you must opt in to receive these via your ENet account
> grey carpet > a basic listing on the event page on ucas.com
> a light (only where the normal venue lighting is deemed > a basic listing on exhibitor list on totem screen and event guide
insufficient) at the event
> either two or three walls, depending on the location of the stand > end of year post event tracking report for any UCAS customers
in the aisle who are part of the undergraduate scheme (one per provider
> two drinks vouchers code, not available for subsidiary campuses)
> a basic listing on the event page on ucas.com > refreshments vary at each exhibition
> a basic listing on exhibitor list on totem screen and event guide
at the event
> end of year post event tracking report for any UCAS customers
who are part of the undergraduate scheme (one per provider
code, not available for subsidiary campuses)
MARKETING OPPORTUNITIES
Making a connection
Drive that all-important footfall and enable face-to-face engagement right at the beginning of your conversion activity. Get your
organisation in front of people planning their visit through our targeted pre-and in event activity – establish your prospects early,
before they start their course research.
Student Student Adviser
confirmation reminder reminder Brochure Enhanced
Cost Web display Floor tiles
email content email – one email – one advert listing
slot week to go week to go
Platinum £4,000
Gold £2,000
Silver (shell) £3,000
Bronze
£1,500
(shell)
Gold
(campus £2,000
events XL /L
Silver
(campus £1,000
events M /S)MARKETING OPPORTUNITIES
Average monthly
page views
21,977
Display advertising
Your advert on ucas.com, as students and advisers research the
events they want to attend.
With over 21,000 monthly page views, ucas.com’s event webpages
are the destination for anyone wanting to book their attendance at
an event. Raising the profile of your attendance will ensure that from
the earliest possible moment, they are able to associate your brand
with our events.
What you get – targeted display MPU adverts (300px x 250px)
on event specific pages.
Why it works – building brand awareness, and ensuring yours is
the first they see, will put you front of mind as they plan their visit.
Spec
> JPEG or GIF (300 x 250 pixels)
> Max. file size 400KB
> Duration 15 seconds max. (for GIFs)
> URL hyperlinkMARKETING OPPORTUNITIES
54%
open rates
Student booking confirmation email and ticket,
40.3%
and reminder email.
Communications triggered by their registration, means your university or college
is directly associated with the event. click-through rate
Our student journeys, built around individual student decisions, are triggered
when a student registers for a ticket. We ensure they have all the information
and advice to hand so they can make the most of the event they’re attending
– make sure you’re aligned with our messages.
What you get – a placed advert in the two most important communications
running up to the event. Sent immediately after booking, and one week before
they attend.
Why it works – these emails contain critical information about attending an
event, and because of their relevance and timeliness they deliver great results.
Spec
> Title and image required – JPEG or GIF (246 x 246 pixels)
> Text copy (up to 15 words)
> Link copy (up to five words) with URL hyperlink
> Content needs to promote attendance at the stand,
and the experience a student could expectMARKETING OPPORTUNITIES
34.5%
open rates
Adviser reminder email
Get your brand in front of advisers as they plan their students’ visit, in the last
email we’ll send before they arrive at the event. 13.9%
click-through rate
Advisers start encouraging their students to plan their visit in the weeks before
each event. Ensure your university or college is directly associated with it by
aligning with the last reminder communication they’ll receive.
What you get – a placed advert within the communication, sent one week before.
Why it works – this email reminds them of their ticket and provides resources
they can use to help their students plan – its high open rate means high impact
for your message.
Spec
> Title and image required – JPEG or GIF (246 x 246 pixels)
> Text copy (up to 15 words)
> Link copy (up to five words) with URL hyperlink
> Content needs to promote attendance at the stand,
and the experience a student could expectMARKETING Event brochure advert
OPPORTUNITIES Be a part of the event experience, with your advert in the brochure.
In a z card format, these brochures contain the floor plan and are used by students to
navigate around the event – they’re often retained post event because of the useful
information they contain.
What you get – a full colour A6 advert, designed to be amongst key UCAS and event-specific
information.
Why it works – it’s easy to use, and because of the format, you will be one of only a few
advertisers, meaning you will stand out and have a greater impact.
Spec – a full colour, print ready, A6 EPS or hi-res PDF advert
SEMINAR PROGRAMME
Time Room A Room B Room C Room D
Applying to university
10:00 – 10:30 Student life Philosophy Digital music industry
through UCAS
10:45 – 11:15 Student finance Studying abroad Natural sciences Performing arts
Everything you need to Choosing a university
11:30 – 12:00 Medicine Careers in events
know about apprenticeships and course
A6 ADVERT A6 ADVERT A6 ADVERT
Applying to university
12:15 – 12:45 Student life Exploring animal science Art and design portfolios
through UCAS
Exploring post-18
13:00 – 13:30 Student finance Engineering Your options in architecture
options
Applying to Oxford Choosing a university
13:45 – 14:15 Careers in sport Studying at a Conservatoire
and Cambridge and course
*Correct at the time of printing – see posters around the venue for up-to-date information
Visit the hub and tell us
IGN APPRENTICESHIP ZONE
how you’ll ignite your future!
ITE your
Get creative and
future go word crazy – then share Explore the alternatives to traditional degree
your creations with us! courses, meet top employers, and hear from the
A6 ADVERT A6 ADVERT
experts, at apprenticeship bites sessions throughout
the day – see posters in the zone for details.
#IGNITEYOURFUTURE @UCAS_ONLINE
VISITING
TOP TIPS!
Be prepared – make the best use of your
time and plan to visit the stands which are
of most interest to you.
BAG YOURSELF
How to get involved...
Study the seminar programme and arrive
A6 ADVERT A6 ADVERT
1
AN IPAD
Take pics or a selfie at the UCAS five minutes before the start.
exhibition.
Get all the information about the
universities and courses you’re interested
Share them on Twitter or in – take information home to study at a
2 Instagram, using #ucas2019 and
tag @ucas_online.
later date.
Ask questions, lots of questions! The
exhibitors are here to help you, make the
most of them.
3 Watch and wait
– entries close on 1 October 2019. Most importantly have fun! There’s a
lot going on throughout the day, so get
Terms and conditions apply www.ucas.com/terms involved!MARKETING
OPPORTUNITIES Enhanced listings
Increase visibility on exhibitor listings, by enhancing your profile.
On the reverse of the event brochure is a full list of those exhibiting, as well as a floor plan.
All delegates will use this to plan their route around the exhibition.
What you get – your logo alongside your event listing.
Why it works – eye-catching and in full colour, your logo will ensure your branding and
stand location is more visible when delegates are planning their visit.
Spec – Logo as a 300dpi JPEG, EPS or hi-res PDF.
LONDON EXHIBITORS 2019
University of Aberdeen 2 ESCP Europe Business School 56 Manchester Metropolitan University 114
Abertay University 1
LOGO 36 University of Exeter 57
LOGO 80 MetFilm School 115
Aberystwyth University 25 Falmouth University 58 Middlesex University 119
The Academy of Contemporary Music 3 City, University of London 88 University of Glasgow 59 Lancaster University 81 Newcastle University 121
University Centre Colchester 38 University Academy 92 (UA92) 79
Anglia Ruskin University 4 The Glasgow School of Art 60 University of Northampton 120 FC
University of Law 85
LOGO
AECC University College 5 University of Gloucestershire 61 The Northern School of Art 123
39 LCIBS 82
Arden University 6 Goldsmiths, University of London 89 Norwich University of the Arts 122
Arts University Bournemouth 21 University of Greenwich 62 University of Leeds 87 Greater Brighton Metropolitan College 125
LOGO
Aston University 7 GSM London 63 Leeds Trinity University 83 New College of the Humanities 126
43
Bangor University 8 Hadlow Group 64 Leeds Beckett University 93
Northumbria University 127
LOGO
University of Bath 9 Harper Adams University 65
CU Coventry, CU London and CU Scarborough 40
86 University of Nottingham 124
Bath Spa University 10 Heriot-Watt University 66
University for the Creative Arts 41
Nottingham Trent University 132
University of Bedfordshire 11 University of Hertfordshire 69
The Business School for the Creative Industries 44
LOGO
University of Oxford 128
Birkbeck, University of London 90 University of Huddersfield 67
University of Cumbria 45 95
Oxford Brookes University 129
Birmingham City University 12
LOGO
De Montfort University 48
70 University of London Institute in Paris 104
University of Birmingham 13
University of Derby 46 University of Lincoln 94
Pearson Business School (Pearson College London) 134
University College Birmingham 14
Digital Institute 47 University of Liverpool 96
Hult International Business School 71 Escape Studios (Pearson College London) 135
Bishop Grosseteste University 15
University of Dundee 49 Liverpool Hope University 97
ICMP: The Institute of Contemporary Music University Centre Peterborough 130 Swansea University 170
Bimm 16 72
Durham University 50 Performance Liverpool John Moores University 98
University of Plymouth 131 Teesside University 166
Bloomsbury Institute 17
University of East Anglia (UEA) 51 The London College 99
IE University, Spain 68
Bournemouth University 18 University of Plymouth, Faculty of Medicine and Trinity Laban Conservatoire of Music & Dance 167
London College of Creative Media 107 133
LOGO
Istituto Marangoni London 73 Dentistry
University of Bradford 22 53 University of Wales Trinity Saint David 168
LMA 108
Imperial College London 74 Plymouth College of Art 136
University of Brighton 23 UCFB 175
Anglia Ruskin University, London 109
The London Institute of Banking & Finance 75 Point Blank Music School 138
Brighton Film School 19 Edge Hill University 54 Ulster University 171
London Metropolitan University 110
Keele University 76 University of Portsmouth 137
The University of Bristol 20 The University of Edinburgh 52 University of the Arts London 172
Kent & Medway Medical School 77 London School of Economics and Political Science Queen Margaret University 141
UWE Bristol 24 91 UCL 101
(LSE)
LOGO
University of Kent 78 Queen Mary University of London 106
Brunel University London 26 55 University of South Wales 173
London South Bank University 111
King's College London 92 Queen's University Belfast 142
University College of Osteopathy 27 WaterBear College of Music 174
Loughborough University 112
LOGO
The University of Buckingham 29 University of West London 176
The University of Manchester 113
143
Bucks New University 28 University of Warwick 177
University of Westminster 164
LONDON FLOOR PLAN
University of Cambridge 30
University of Reading 144
Canterbury Christ Church University 31 University of Wolverhampton 160
Regent's University London 146
Capel Manor College 32 University of Winchester 178
Richmond the American International University in University of Worcester 179
Cardiff University 33 139
London
Cardiff Metropolitan University 34 Teacher’s
University of York 180
and Robert Gordon University 147
University of Central Lancashire 35 exhibitor’s York St John University 181
Seminar Seminar Seminar Seminar lounge University of Roehampton 149
Royal Central School of Speech and Drama 105 room A room B room C room D
Royal Agricultural University 148
University of Chester 37 181 180 179 178 177 176
Royal Conservatoire of Scotland 150
NON FE / HE INSTITUTIONS
Royal Holloway, University of London 84 British Army 116
LOGO
42
1 25 107 129 130 145 Royal Veterinary College, University of London 103
68 88 106 160 175
2 24 128 131 146
University of Salford 153 117
26 108 144
IGN
67 105 127 147 159 161 174
3 23 69 87 89 132 SAE Institute 151
27
ITE your
future
66 104 109 126 143 148 158 162 173
SOAS University of London 100
Royal Air Force 118
65 86 103 UCAS 42
4 22 28 70
125 133 142
149
157
163
172 University of Sheffield 154
360˚ 64 90 110 141 156
Sheffield Hallam University 156
5 21
dome 63 71
85 102 124
140 164 171
APPRENTICESHIP ZONE
University of Southampton 157
6 170 Solent University - Southampton 158
EY B
20 72 84 123 139 155 University of St Andrews 159
7
41 53 62 101 111 134
169
Google C
19 29 73 83 91 122 138 150 154 165 South Essex College University Centre 161
8 National Apprenticeship Service A
30 54 82 100 112 153 166 St George's, University of London 102
BC 9 18 40 43 52 61 74 92 121 135 137 151 168
PwC D
10
99 113 152 St Mary's University 140
31 55 81 167
11
17 44 60 75 98 114 Staffordshire University 145
39 51 93 120 136
45 56 97 115 D C B
16 32
80
University of Stirling 163
59 76
12 15 33 38 46 50 94 96 116
57
Apprenticeship Apprenticeship University of Strathclyde 162
34 37 47 49 77 117 zone bites stage
14 58 79 95 119 University of Suffolk 165
13
35 36 48 78 118
A
University of Sunderland 169
University of Surrey 152
Exit Entrance
University of Sussex 155
Organiser’s
office
MD-4701MARKETING OPPORTUNITIES Floor tiles Increase brand awareness as visitors move through the event with your own branded floor tiles. Use floor tiles to direct traffic to your stand, with key messages to capture their attention. What you get – five, identical, fully-branded floor tiles, using your creative, and located in high traffic areas of the event. Why it works – working both as brand awareness and signposting, floor tiles increase your reach at an event, ensuring your brand is visible across the event. Spec > 600mm x 600mm, 6mm bleed, full colour > To be supplied as hi-res PDF. > One piece of artwork will be printed five times.
MARKETING OPPORTUNITIES Hanging banners Hung directly above your stand, this is the ultimate signposting opportunity. Visible from the moment they enter the exhibition, hanging banners give students a visual reference as they move through the event. What you get – large, double sided vinyl banners, or triangular signs, printed four colours to all sides. Why it works – for students planning their route round the event, these banners clearly signpost a small number of our exhibitors. Spec > Artwork to be supplied in hi-res PDF format for full digital print > Double-sided vinyl banners – 2000 x 5700mm > Triangular signs – 288” x 40” > Printed, four colours to all sides
MARKETING OPPORTUNITIES
12.7%
38.19%
Building a connection click-through rate
open rates
Extend and deepen the understanding of what you have to offer to create a lasting
impression within the event, and beyond.
Solus emails
Your creative, sent directly to the students you want to reach.
Sent just before an exhibition, or as part of your ongoing engagement, your branded
creative goes to all students who have individually registered for the events you have
chosen – directly into the inboxes of our highly engaged audience.
What you get – we’ll work with you to get the most from your creative, and the
audience you’re targeting. We’ll then send it within our template to ensure you get
the best possible engagement.
Why it works – students are actively engaging with UCAS, so aligning your message
to their needs and our brand will improve your reach and impact.
Spec – please refer to guidelines on ucasmedia.com.MARKETING
OPPORTUNITIES
360 degree dome Spec
> 2:1 ratio equirectangular file (or 16:9 if 2:1 is not
Tell your brand story in our 360-degree video dome. available)
> We can also accept full dome masters of 1200 x 1200
Students enter the dome for a truly immersive film
experience, bringing them closer to your organisation. > Below this will be upscaled and potentially be
Creating this personal connection makes it easier to pixelated, above can be shown but will be downscaled
engage with students in the future. to 1200 x 1200
> Resolution at least 2400 x 1200 – anything lower won’t
What you get – your 2½ minute video, showcasing your take full advantage of the projector, and may begin to
university. Focus on the key USP of your offering, and then appear slightly pixelated at the scale film is shown in
direct people to your stand to find out more. the dome
> Sound, up to 5.1 channels, but standard stereo
Why it works – the physical impact of the dome generates is accepted
a buzz every year. Everyone loves to be entertained, and
> No longer than 2m 30s in length.
engaging content will make a real difference to your
brand impact.MARKETING OPPORTUNITIES Totem Promote your exhibition presence with high impact visuals on the UCAS stand. The UCAS stand is at the heart of each of our exhibitions. Our digital totems, containing interactive floor plans, can be accessed by students to help direct them round the exhibition. Idle screen video What you get – animated video clip put together for you which plays when totems are idle Spec > Logo as 300 dpi JPEG or PNG > Text copy (up to 10 words) > Your font Course page display ads What you get – display ad on specified course page Spec > 720 x 90 px, JPEG or PNG Why it works – advertising your exhibition stand on the UCAS totem, perfectly placed to capture students looking for guidance on where to go next.
MARKETING
OPPORTUNITIES
Scanning Specification:
> Access data on the day of the event (subject to internet
Collect invaluable data in seconds, and use it to deliver your connection)
marketing messages after the event.
> Use your own device – making it easier to capture the details
you need
Our data scanning service builds your prospects database for
2021 courses. > Use new functionality to make notes on an individual once
scanned
What you get – you purchase licenses and use your phone to > Purchase a flexible bundle, meaning you pay for what you
collect information on the students visiting your stand. Receive require and the more licences you buy, the cheaper each use
the best value by purchasing the maximum number of licences will be
you require, rather than buying a lower amount and topping up > One licence required per device, per event (it doesn’t matter
later in the year. how many days the event is)
> See ucasmedia.com for a detailed process of the service and
Why it works – quality, genuine, and valuable leads enhance the
how to access data
performance of your own marketing campaigns.
Minimum operating system requirements are:
> Android 8 (recommended over iOS7)
> iOS7
> We highly recommend using phones rather than tablets for
the best user experience
> Minimum 5 megapixel camera
> Requires 32.4mb to download app
> Cannot be used on Windows phones or Amazon devices
> Please get in touch before purchasing to ensure compatibilityArtwork deadlines
February and March events: 14 January
April and May events: 2 March
June and July events: 15 April
August and September events: 15 July
Kathryn Mead
Event Sales Manager
01242 544 645
k.mead@ucas.ac.uk
Sophie Orrell
Events Client Partner
01242 544 841
s.orrell@ucas.ac.uk
Jess Morris
Events Client Partner
01242 544 674
j.morris@ucas.ac.uk
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