Media Pack - ATTIREBRIDAL.COM - Attire Bridal
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Reach the bridal trade Attire Bridal magazine gives you access to more professional buyers in the wedding trade than any other publication. Distributed six times a year to named professionals, which proves that we reach 2,890 wedding professionals every issue. Attire Bridal magazine is sent to bridal shop owners in the UK on request. Through our close links with County Wedding Magazines, our database is constantly being updated with fresh information from bridal retailers. Attire Bridal is the official show publication for INTERBRIDE and The Bridal Roadshow. When you advertise with Attire Bridal you can be sure that you are reaching named professionals who work in the UK bridal trade. Attire Bridal offers you the perfect, targeted and cost-effective vehicle to reach bridal retailers who need to purchase products and services to run their business efficiently. This is something that no other publication can match. Attire Bridal as standard When you advertise with Attire Bridal you’ll receive; • Print advert in your chosen size • Editorial submission opportunities in all relevant features • Online directory listing • Free artwork design service • Credit terms and 28 days to pay* • Online editorial submission opportunities to our website and newsletter • Social media support and shout-outs • Dedicated account manager who can provide you with reports on your campaign * Terms and conditions apply, contact us on +44 (0)1376 535 612.
Be featured Attire Bridal is bursting with fresh content from the bridal industry including news, fashion files, trade show previews and reviews, interviews and business advice no bridal retailer should be without. We have features on mother of the bride/groom, jewellery trends for the bride and bridesmaid, young attendants, veils, fabrics, prom trends, shoes, plus size, tiaras and hair decorations and much more throughout the year. Exclusive content for advertisers includes company profiles, collection focus pieces and designer interviews. Contact us for a comprehensive list of our forthcoming features on +44 (0)1376 535 612. Attire Bridal and trade shows... Attire Bridal has close connections with major trade shows in the UK, Europe and beyond. We provide comprehensive editorial coverage, both pre and post event, informing our readers of what is happening, where the events are taking place and why they need to attend. Attire Bridal is the official show publication for INTERBRIDE and The Bridal Roadshow. We have connections with MODA, IJL, White Gallery, London Bridal Week, Textile Forum, Barcelona Bridal Week, Paris Bridal Week and New York Bridal Fashion Week.
Testimonials "Advertising placement can be for brand awareness and/or results. Results can sometimes be hard to assess but not with Attire Bridal, we get a great response each time. Equally important is dealing with a company that understands what you are trying to achieve and listen, making them best placed to advise on a package that ultimately pays dividends on your investment. Attire Bridal has played a key role in Ladybird's success since our launch in 2015." Richard Lill, Ladybird UK "I love working with everyone at Attire Bridal. I've been regularly writing columns for their publication and thoroughly enjoy it. Their advertising rates are highly competitive and the targeted customer base works very well for me. It is honed and always goes directly to my potential customers. Money well spent. All of the fabulous team at the magazine are always so enthusiastic about any news stories, updates and are keen to support my services, which is much appreciated." Helena Cotter, Bridal Sales Training Expert "Elizabeth Dickens has been an advertiser with Attire Bridal since 2007. They offer us the best access to our target audience, through their magazine and their digital platforms. We've also be able to forge a great working relationship when it comes to editorial coverage too. Keep up the good work!" Alan Dicks, Elizabeth Dickens "The website and magazine are fantastic. It's great to see what everyone's up to and keep up-to-date with the industry." Joyce Connor, Brides and Beauty "Just to say I always find such inspiration from the magazine, particularly the features you do on other bridal shops, and you're great tweet mates too :)" Hayley Rebecca Hoyle, Harrogate Wedding Lounge "As a growing business, Attire Bridal magazine is a must have, full of great articles and lots of useful business information. A great read." Paula Marsh, The Vintage Sparkle Company "We have been working with Attire Bridal for eight years. Over this period they have always helped us to promote our business to the maximum. The coverage they can offer is brilliant and the team are great to work with. As a trusted partner within the bridal industry, we are more than happy to be associated with them." Graham Bartlett, Twilight Designs "Attire Bridal and County Wedding Magazines have worked closely with the Bridal Roadshow since 2015. Not only do they offer a fantastic platform to advertise our retailer incentive-based exhibitions, but they also offer a free page advertising in one of their County Wedding Magazine titles as one of the prizes we offer at the show. This receives a great response from retailers as they get the opportunity to promote their business further with the help of the team at Attire Bridal." Alice Langford, The Bridal Roadshow
Attire Bridal in numbers... 17,340 copies distributed annually 1,000 copies given away at trade shows annually 1k Facebook likes 10k Twitter followers 1k Instagram followers attirebridal.com Total Visitors Per Month 10,704 Average Visitors Per Day 354 Unique Visitors Per Month 4,596 Our email newsletters are sent to 3,334 registered email addresses *stats correct as of May 2020
Feature Schedule Attire Bridal is published six times a year. Available free of charge to wedding and bridal retailers in the UK. Contact sales: sales@attirebridal.com Tel: +44 (0)1376 535612 Contact editorial: editor@attirebridal.com Tel: +44 (0)1376 514000 www.attirebridal.com Features, deadline dates and issue dates for upcoming issues SEPTEMBER/OCTOBER 2020 MARCH/APRIL 2021 SEPTEMBER/OCTOBER 2021 The Harrogate Bridal Show preview London Bridal Fashion Week preview Advertising deadline: 13 August 2021 Bridal trends Barcelona Bridal Week preview Issue date: 3 September 2021 Prom trends Formalwear Young attendants Window dressing Fabrics Men's accessories Advertising deadline: 14 August 2020 Advertising deadline: 12 February 2021 Issue date: 4 September 2020 Issue date: 5 March 2021 NOVEMBER/DECEMBER 2020 MAY/JUNE 2021 NOVEMBER/DECEMBER 2021 The Harrogate Bridal Show review Harrogate Fashion Week Advertising deadline: 8 October 2021 Bridal lingerie preview Issue date: 29 October 2021 Plus size brides Interbride preview Veils Bridesmaids Bridal shoes Bridesmaid's jewellery Advertising deadline: 16 October 2020 International designers Issue date: 6 November 2020 Advertising deadline: 9 April 2021 Issue date: 30 April 2021 JANUARY/FEBRUARY 2021 JULY/AUGUST 2021 JANUARY/FEBRUARY 2022 Mother of the bride/groom International Jewellery London Advertising deadline: 10 December 2021 Tiaras and hair decorations preview Issue date: 31 December 2021 Special occasion accessories Best of British European designers Spotlight on prom wear Capes and cover-ups Bridal jewellery trends Advertising deadline: 9 December 2020 Hats and fascinators Issue date: 1 January 2021 Advertising deadline: 11 June 2021 Issue date: 2 July 2021
Print & Digital Ratecard Double Page Spread £2200 Website Full Page £1300 Billboard £1200 Half Page £750 Banner £600 Quarter Page £395 MPU (Block Advert) £400 Front Cover £2500 Newsletter (Premium) Inside Front Cover £1500 Leaderboard £600 Inside Back Cover £1400 Top Banner £600 Outside Back Cover £1800 Earpiece £500 Gatefold Inside Front Cover £3400 Newsletter (Standard) Gatefold Inside Back Cover £3250 Banner £500 Loose Leaf Inserts £150 MPU (Block Advert) £400 Per thousand Minimum order: 2000 Solus Email £1000 Maximum weight: 15 grams per item Bound-in Inserts £POA Twitter Takeover £1000 Premium Directory Listing £1000 All prices are per insertion and exclude Direct debit monthly payments available. VAT (where applicable). Contact us to find out more about this. For opportunities, including sponsorship, advertorial and online bookings please call +44 (0)1376 535 612.
Dimensions and Technical Information Here’s everything you need to know about how to supply your artwork to us. Did you know we can help make your artwork for you should you need a helping hand? If you want to take advantage of our design service, you'll need to provide us with your company logo, image(s) and text including any phone numbers, a website link, social media links and an email address. Email this information to artwork@kdmediapublishing.com along with any additional layout requests and we’ll do the rest. If you’re happy making your artwork then you’ll want to know the dimensions and formats to supply your advert in. Dimensions and technical specification are below. You will receive full artwork dimensions and technical information from us with your email confirmation when booking an advert. 1/2 1/4 PAGE PAGE DOUBLE DOUBLE FULL 1/2 PAGE PAGE PAGE PAGE SPREAD SPREAD Printed Advert Sizes Width Height DPS (with bleed) 426mm 303mm FRONT PAGE 1 DPS (trim) 420mm 297mm COVER Full Page (with bleed) 216mm 303mm Full Page (trim) 210mm 297mm Half Page - Horizontal 195mm 141mm Half Page - Vertical 95mm 287mm Quarter Page 95mm 141mm PAGE 2 PAGE 3 Gatefold INSIDE FRONT COVER Page 1 198mm 297mm Page 2 198mm 297mm Page 3 208mm 297mm Please supply your print advert as high-resolution print-ready PDFs / TIFFs / JPEGs. All artwork must be NO LESS than 300dpi in CMYK. Please leave sufficient space between the text and the edge of the advert, preferably 5mm. This is to reduce the risk of losing any text when the page is printed. For suitability of all other formats please call the design department on +44 (0)1376 514 000.
Online options to reach the bridal trade Attire Bridal has a worldwide online presence at attirebridal.com. Containing up-to-the-minute news, events and special offers, the site is updated regularly with valuable information to help boost your business. Visitors can also download the current magazine along with back issues. The website includes a supplier directory allowing readers to ask businesses (who have advertised in the current printed magazine) for more information about their products or services. This service is FREE for current advertisers and it serves as an extra value benefit to those businesses advertising in the magazine. To make sure we are in regular contact with our readers we also send out monthly email newsletters with updates and news from the bridal trade along with selected items from the magazine. Advertisers in the magazine also have the opportunity to place advertisements on these newsletters. Attire Bridal has a strong and rapidly growing social media presence. This enables us to have our finger on the pulse of the bridal industry at all times and provides the opportunity to share important news stories to thousands of people instantly and effectively.
Premium Directory Listing If you want to make more of an impact online and take immediate advantage of our impressive web traffic, turn your entry into a Premium Directory Listing, which will give your business 12-months’ worth of prominent exposure within our trade suppliers’ directory. More than just a directory listing, Premium Directory Listings can provide you with a significant advantage whereby you can access an exceptional and targeted audience, thereby boosting your potential to tap into new business opportunities. Premium Directory Listings will be pinned at the top of your chosen category listing(s) giving you a competitive headstart over your competitors. Not only that but you’ll have increased social media links for YouTube, LinkedIn, Vimeo and more. High resolution imagery and video content which users can play and watch. You’ll be able to upload PDF documents so if you’ve got brochures you want your audience to download and read your Premium Directory Listing offers you this too. Enquire for further details on +44 (0)1376 535 612 or sales@attirebridal.com
1 Website Advertising 2 You can promote your business online by advertising in a number of ways to take advantage of our impressive visitor numbers. You’re spoilt for choice when it comes to how and where you want to promote your product or service - it’s as flexible as you want it to be! Our website (attirebridal.com) is designed to be easily accessible on tablets and mobile devices, enabling bridal retailers to navigate at their convenience, how and when they wish. 3 There are three advert options, each one offering clearly defined benefits for your business. The ‘Banner’ occupies a prime position at the top of the page and provides maximum exposure for your brand. The eye-catching ‘Billboard’ appears in the main body of the website and is a full-width position, while the ‘MPU’ or Block Advert is highly Advert Sizes Width Height visible yet budget-friendly. All options generate 1. Banner 728 pixels 100 pixels excellent return on investment. 2. Billboard 1290 pixels 400 pixels Adverts can be emailed to us along with a link URL 3. MPU (Block Advert) 300 pixels 250 pixels on artwork@kdmediapublishing.com. Enquire for further details on +44 (0)1376 535 612 or All to be provided at 72dpi in JPEG, PNG, GIF or Animated GIF sales@attirebridal.com format (less than 200kb)
1 3 2 e-newsletter Advertising The monthly newsletters contain fresh news items, snippets of magazine content such as new collections, 5 fashion file previews and trade show updates, all alongside a selection of great advertising spaces. The newsletters, like the Attire Bridal website, are designed to be compatible on tablets and mobile devices and advertisements can be animated and ‘clickable’ to link through to your business website or social media page. e-newsletter advertising options are available in either premium or standard. The ‘premium‘ options are Leaderboard, Top Banner and Earpiece (alongside the logo) positions, all prominent near the top of every newsletter. The ‘standard’ Banner and MPU (Block Advert) positions appear further down the newsletter woven in between news pieces in the newsletter. Adverts can be emailed to us along with a link URL on artwork@kdmediapublishing.com. Enquire for further details on +44 (0)1376 535 612 or sales@attirebridal.com 4 Advert Sizes Width Height 1. Leaderboard 620 pixels 150 pixels 2. Top Banner 620 pixels 150 pixels 3. Earpiece 320 pixels 160 pixels 4. Banner 620 pixels 150 pixels 5. MPU (Block Advert) 300 pixels 250 pixels All to be provided at 72dpi in JPEG, PNG, GIF (Less than 200kb) or Animated GIF format (less than 3MB)
Solus Emails An exclusive email containing information solely on your business, brand or specific product which is sent out to our email database. Attire Bridal has its own database of email addresses gathered from website registrations, trade shows and subscribers. A solus email can be scheduled to be sent on a specific day and time to suit your requirements and could contain a press release, a product launch, new collections, an offer or a business announcement. We can also offer postcode targeting with our solus emails. Enquire for further details on +44 (0)1376 535 612 or sales@attirebridal.com
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