PCHi 2019 Exhibitor Marketing Programme
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Content 1. Onsite Marketing ..............................................................................................4 101 New Product Showcase ........................................................................................................................ 4 102 New Technology Session (NTS)............................................................................................................ 5 103 Sponsorship of New Technology Session Areas................................................................................. 7 104 Gift for Visitors ...................................................................................................................................... 7 105 Drinking Water ....................................................................................................................................... 8 106 Visitor Registration Area ...................................................................................................................... 8 107 New Product Showcase Area ............................................................................................................... 8 108 VIP Lounge .............................................................................................................................................. 9 109 Resting Area ........................................................................................................................................... 9 110 Lunch Area.............................................................................................................................................. 9 111 Information Counter ........................................................................................................................... 10 112 Exhibitor List Billboard ....................................................................................................................... 10 113 Floor Plan Billboard ............................................................................................................................ 10 114 Onsite LCD Display .............................................................................................................................. 11 115 Coffee Area+Coffee Coupon .............................................................................................................. 11 116 “Discovery Tour” Activity Sponsorship ............................................................................................ 12 2. Print Marketing.............................................................................................. 12 201 Visitor Pass (single side) .................................................................................................................... 12 202 Lanyard ................................................................................................................................................. 13 203 Visitor Bag ............................................................................................................................................ 13 204-208 Show Preview ............................................................................................................................... 14 3. Online Marketing............................................................................................ 15 301 WeChat Pre-registration Advertisement on Login and Registration Pages ............................... 15 302 WeChat Pre-registration Advertisement on Confirmation Pages ................................................ 16 303 WeChat Title Sponsorship .................................................................................................................. 17 304 Web Banner Advertisement Above Online Floor Plan ................................................................... 18 305 Web Banner Advertisement Above Online Exhibitor Listing ........................................................ 18 306 Web Banner Advertisement Below Online Exhibitor Listing ........................................................ 19 307 Web Banner Advertisement Above Online Product Directory ..................................................... 19 308 Web Banner Advertisement Below Online Product Directory ..................................................... 20 309 Advertisement on Pre-registration Login Page .............................................................................. 20 310 Advertisement on Visitor Registration Page ................................................................................... 21 311 Advertisement on Pre-registration Confirmation Page ................................................................ 21 2
312 Side Banner Advertisement on Website Sub-pages ....................................................................... 22 313 E-newsletter Article............................................................................................................................ 23 314 Flash Advertisement on Website Homepage .................................................................................. 24 315 Website Exhibitor Listing – Featured exhibitor .............................................................................. 24 4. Conference Marketing...................................................................................... 25 401 Conference Presentation Sponsorship ............................................................................................. 25 402 Gift for Conference Speakers and VIP Guests ................................................................................ 26 403 Exhibitor Presentation Theatre ........................................................................................................ 26 404 Conference Table-Top Flyer.............................................................................................................. 28 405 Conference Bottled Water ................................................................................................................. 28 406 Conference Pen ................................................................................................................................... 28 407 Conference Document Folder ........................................................................................................... 29 408 Conference Roll-up Banner................................................................................................................ 29 409 Conference Advertising Video ........................................................................................................... 29 410 Conference Lunch Ticket ................................................................................................................... 30 411 All-around Conference Sponsor ........................................................................................................ 30 Contact Us ...................................................................................................... 31 3
1. Onsite Marketing 101 New Product Showcase The New Product Showcase provides companies with a prominent spot to highlight the features of their new products, while allowing visitors to try the products personally. In addition to increased publicity, participating exhibitors will be able to better engage visitors through the hands-on experience. PCHi 2019 New Product Showcase Price List No. Item Unit Price (RMB) Unit Price (USD) 1 Option A RMB 12,000 USD 1,977 2 Option B RMB 11,000 USD 1,812 Visuals of the PCHi 2018 New Product Showcase are provided below for your reference: Within Showcase: Product sample; product information, including exhibitor name, booth no., company logo and product description. Exhibitors have the flexibility to decorate the Option showcase in any way. A Around Showcase: Company logo; product poster; product leaflets; product testing area (lockable); tissue paper. Within Showcase: Product sample; product information, including exhibitor name, booth no., company logo and product description. Option Exhibitors have the flexibility to decorate the B showcase in any way. Around Showcase: Company logo; product poster; product leaflets. 4
Publicity Channels Online promotion: PCHi Mobile WeChat / Official website / E-newsletters Onsite promotion: Show Catalogue / Visitor Guide / On-site Display Board 102 New Technology Session (NTS) Introduction A mainstay at PCHi, the New Technology Session (NTS) provides exhibitors with a valuable platform for promoting new products and raising brand awareness. Located strategically within the exhibition hall, the open-concept presentation is free-to-attend for all visitors. As a participating exhibitor, you will be able to achieve brand and product exposure, and get additional opportunities to meet and network with potential customers. In addition, exhibitors will benefit from a series of pre-show, on-site and post-show promotional activities planned by PCHi, all of which will help you gain greater exposure. (PCHi 2018) Value of NTS Prior to PCHi, NTS exhibitors will get additional publicity via online channels, including PCHi’s official website and e-newsletters. During the show, you will be entitled to a one-hour presentation slot, where you’ll get the chance to present and share information on new products, research results or market trends to attending visitors. NTS Schedule NTS sessions are allocated on a first come first served basis. Priority will be given to exhibitors who book their slots earlier. 26/02/2019 (Tuesday) 27/02/2019 (Wednesday) 28/02/2019 (Thursday) 09:30-10:30 09:30-10:30 09:30-10:30 10:30-11:30 10:30-11:30 10:30-11:30 11:30-12:30 11:30-12:30 11:30-12:30 13:00-14:00 13:00-14:00 14:00-15:00 14:00-15:00 / 15:00-16:00 15:00-16:00 16:00-17:00 16:00-17:00 Location NTS will be held in two separate areas in Hall 3 & 6: NTS A and NTS B. 5
NTS B NTS A Price List PCHi 2019 New Technology Session (NTS) Unit Price (RMB) Unit Price (USD) 12,000 1,977 Publicity Channels: Online promotion: PCHi WeChat / Official website / E-newsletter Onsite promotion: Show Catalogue / Visitors Guide / Onsite Display Board 6
103 Sponsorship of New Technology Session Areas New Technology Session Areas – NTS A and NTS B - are strategically located inside the PCHi exhibition halls. By sponsoring this area, your company’s name, logo, and booth number will be seen by the thousands of visitors that attend the NTS. In addition, the sponsor will receive information gathered at NTS about the attendees. Two roll-up banners (provided by company itself) can also be placed in the area, and a short video about your company can be played on loop during lunch time. Price:RMB 30,000 USD 4,942 Quantity: 2 Sponsors Image Display 104 Gift for Visitors Pre-registered visitors, exhibitors, industry experts, and representatives from international and local trade media will receive a customized gift designed by your company in the designated area. Total no. of gifts: 20,000 The gifts will be provided and distributed by your company. In addition, this sponsorship will be acknowledged on our WeChat platform before the show, in the visitor guide, and through our SMS blast during the show itself. Price: RMB 10,000 USD 1,647 (production costs will be fully borne by the sponsor) Quantity: 1 sponsor Discount: Enjoy a 20% discount off the total sponsorship cost, with purchase of item 104: Gift for Visitors and item 402: Gift for Conference Speakers and VIP 7
105 Drinking Water All visitors, media representatives, and industry directors will receive a bottled water with a label that can be fully customized by your company. You may use the packaging label to introduce your company and booth location. Total no. of bottled water: minimum 20,000 Price: RMB 10,000 USD 1,647 (Excluding production costs) Quantity: 1 sponsor 106 Visitor Registration Area The registration area is the place that all visitors arrive at before entering the exhibition hall. Placing your advertisement in this area will enable your company to make an impression on current and prospective customers upon their arrival. Your company’s logo and corporate imagery will be featured prominently on the display boards. Price: RMB 25,000 USD 4,119 Quantity: 1 sponsor 107 New Product Showcase Area The New Products Showcase is where visitors gain direct access to the new products launches at PCHi. Placing your company’s logo on the showcase backdrop and floor labels is a good way to attract visitor’s attention, and will enable them to gain an impression of your brand. Price: RMB 30,000 USD 4,942 Quantity: 1 sponsor 8
108 VIP Lounge Placing your advertisement in the VIP Lounge offers a great opportunity for your company to build brand awareness amongst key buyers and VIPs. The VIP Lounge is accessible to a select group of high-level decision makers with purchasing power. Information on your company will be placed in the lounge, increasing brand exposure and attracting potential business partners to your booth. Price: RMB 8,000 USD 1,318 Quantity: 1 sponsor 109 Resting Area The resting area is where visitors gather at various times during the show. Your corporate logo will be displayed on the backdrop, on the tables and the carpet, increasing brand exposure and attracting potential business partners to your booth. Price: RMB 25,000 USD 4,119 Quantity: 1 sponsor 110 Lunch Area Exhibition organizer will make lunch arrangements for present industry experts, VIPs and conference audiences. Your corporate logo will be displayed on the backdrop and all table standees, increasing brand exposure and attracting potential business partners to your booth. Price: RMB 8,000 USD 1,318 Quantity: 1 sponsor 9
111 Information Counter Throughout PCHi, visitors approach the information counter with queries about the show. Your company’s logo and message will be featured on the backdrop, increasing brand exposure and attracting potential business partners to your booth. Price: RMB 5,000 USD 824 Quantity: 3 sponsors 112 Exhibitor List Billboard Billboards displaying the full exhibitors list will be placed at strategic positions across the show floor. Your company’s name and logo will be highlighted in a different colour on the respective billboards, as well as in the Visitors Guide. Location: Main Hall Entrances, Visitor Guide Price: RMB 5,000 USD 824 Quantity: 6 sponsors 113 Floor Plan Billboard Billboards displaying the show’s floor plan will be placed at strategic positions across the show floor. Your company’s name and logo will be highlighted on the billboards in specific colours, as well as in the Visitor Guide. Location: Main Hall Entrance, Visitor Guide Price: RMB 5,000 USD 824 Quantity: 12 sponsors (6 sponsors will be located in Halls 3 & 4, and the other 6 sponsors in Halls 5 & 6) 10
114 Onsite LCD Display LCD displays will be placed in various locations, such as the VIP lounge, PCHi rest area, and coffee area. This method of direct marketing enables visitors to familiarise themselves with your company, increasing brand exposure and attracting potential business partners to your booth. Duration: video will be played continuously over 3 days. Featured companies: 10 Requirements: Video, auto-play PPT Price Price Location Target Group (RMB) (USD) Invited visitors (association directors, industry experts, VIP Lounge enterprise managers); Speakers, Invited buyers 5,000/min 824/min PCHi Rest Area Visitors from the ingredient and packaging material zones Coffee Area Visitors from the ingredient and packaging material zones 115 Coffee Area+Coffee Coupon Coffee coupon will be distributed to PCHi audiences to exchange coffee at the designated coffee area. At the same time, your company’s advertisement will appear in the background, which offers a good opportunity for publicity. You can put your company's advertising desk card on the resting table (at your own expense). Negotiation Area Background Advertisement Size:387cmⅹ170cm (AI) Coffee Coupon Reverse-Side Advertisement Size:13.5cmⅹ5.5cm (AI) Quan Price Item Price(RMB) Description -tity (USD) Coffee Coupon 3000 coffee coupons distributed to pre- Reverse-Side registration audiences in the registration hall; Advertisement 50 extra coffee coupons provided for your own Meeting Area use; Background Advertisement will be set in Background 1 30,000 4,942 the negotiation business coffee area (Hall 5); Advertisement Desk cards will be at exhibitor’s own expense, Desk Card with no less than 10 desks prepared in the Advertisement coffee area. 11
116 “Discovery Tour” Activity Sponsorship A brand new activity, the “Discovery Tour” will require participants (onsite visitors and VIPs) to collect stamps from designated booths by following a planned route. Once all the stamps have been collected, the participants can proceed to the Lucky Draw area to receive their gift. The sponsors for this activity will have their booths included in the planned route, allowing the sponsors to attract more visitors, and increase the company’s exposure. Price: RMB 2,000 USD329 Quantity: 8 sponsors Notes: Only for exhibitors in Halls 5 & 6 2. Print Marketing 201 Visitor Pass (single side) Advertisement on visitor pass (Back of pass, single side) Size: 93mm x 97mm (AI) 12
Item Quantity Price(RMB) Price(USD) Description All PCHi visitors, association representatives, hosted buyers and VIP guests, will be required Visitor pass to put on passes bearing your company logo as (back of 1 65,000 10,708 they enter the exhibition hall. This will enable badge, single your company to enhance awareness and side) visibility of your brand throughout the venue. Total no of passes: 15,000. 202 Lanyard Ad on Lanyard (single side) Size: ≥40mm x 20mm (300pix, AI ) Item Quantity Price(RMB) Price(USD) Description Throughout the 3-day exhibition, approximately 10,000 industry professionals will put on a lanyard bearing your Lanyard 1 65,000 10,708 company logo, which can help to strengthen your company’s branding. Total no. of lanyards: 15,000. 203 Visitor Bag Ad on Visitor Bag Size: 383mm x 406mm Item Quantity Price(RMB) Price(USD) Description Upon entry, each PCHi visitor will receive a bag with your Visitor company logo printed on it. Total no. of bags: 15,000. The 1 100,000 16,474 Bag visitor bags will be distributed to all visitors in the registration area. 13
204-208 Show Preview The PCHi Show Preview contains information on invited visitors, exhibitors, conference program, and other on-site activities etc. It will be delivered to around 20,000 potential visitors via email and through courier in November 2018. With the Show Preview, visitors can exchange for a pass on-site and gain complimentary entry to PCHi, without having to register online or join the ticketing queue. Discount: Exhibitors who purchase items 301 + 302: WeChat Pre-registration advertisement and items 309 + 310 + 311: Website Pre-registration advertisement will be entitled to a free advertisement in the PCHi 2018 Show Preview (item 208). (PCHi 2018 Show Preview Sample) Item Quantity Price (RMB) Price (USD) 204 Front Cover 1 8,000 1,318 205 Inside Front Cover 1 6,000 988 206 Inside Back Cover 1 6,000 988 207 Back Cover 1 7,000 1,153 208 1 Full-Page Full-Color 5 5,000 824 14
3. Online Marketing 301 WeChat Pre-registration Advertisement on Login and Registration Pages Size: 300px X 150px Item Quantity Price(RMB) Price(USD) Description Advertisement on pre- Your advertisement will be visible to registration login and 1 20,000 3,295 visitors when they pre-register for registration pages PCHi via WeChat. 15
302 WeChat Pre-registration Advertisement on Confirmation Pages Size: 300px X 150px Item Quantity Price(RMB) Price(USD) Description Your advertisement will be displayed on the confirmation page after visitors have Advertisement on 1 20,000 3,295 successfully completed the pre-registration confirmation page process (estimated reach of approximately 7,000 visitors). Discount: Exhibitors who purchase items 301 + 302: WeChat Pre-registration advertisement and items 309 +310+ 311: Website Pre-registration advertisement will be entitled to a free advertisement in the PCHi 2018 Show Preview (item 208). 16
303 WeChat Title Sponsorship PCHi regularly sends updates on show information and general industry news to its followers on WeChat. With the title sponsorship, you can increase exposure of your company, brand name, and industry awareness. Your advertisement will be displayed in PCHi’s WeChat post. Size: 720 pxⅹ400 px Price for the Price for the Item Description whole year(RMB) whole year(USD) Top Title PCHi publishes at least 12 industry news on 5,000/month 824/month Sponsorship WeChat monthly from July to December. Your Bottom Title logo will be displayed on the top/bottom of the 3,000/month 494/month Sponsorship news. 17
304 Web Banner Advertisement Above Online Floor Plan Size:600pxⅹ90px Item Quantity Price(RMB) Price(USD) Description Web banner advertisement Your advertisement will be displayed 1 2,000 329 above online floor plan above the downloadable floor plan. 305 Web Banner Advertisement Above Online Exhibitor Listing Size:732pxⅹ90px Item Quantity Price(RMB) Price(USD) Description Your advertisement will be displayed at the Web banner top of the main page of the exhibitors listing, advertisement as well as on the search results page. Apart 1 3,000 494 above online from attracting the attention of visitors, this exhibitor listing also guarantees a high click-through rate to your company’s website. 18
306 Web Banner Advertisement Below Online Exhibitor Listing Size:732pxⅹ90px PCHi2018 Item Quantity Price(RMB) Price(USD) Description Your advertisement will be displayed at the Web banner bottom of the main page of the exhibitors listing, advertisement as well as on the search results page. Apart from below online 1 3,000 494 attracting the attention of visitors, this also exhibitors guarantees a high click-through rate to your listing company’s website. 307 Web Banner Advertisement Above Online Product Directory Size:732pxⅹ90px Item Quantity Price(RMB) Price(USD) Description Web banner Visitors utilize this page when searching for advertisement above specific products. Your advertisement will 1 3,000 494 online product be displayed on the main page of the directory directory, as well as on the results page. 19
308 Web Banner Advertisement Below Online Product Directory Size:732pxⅹ90px PCHi2018 Item Quantity Price(RMB) Price(USD) Description Web banner Visitors utilize this page when searching for advertisement below specific products. Your advertisement will 1 3,000 494 online product be displayed on the main page of the directory directory, as well as on the results page. 309 Advertisement on Pre-registration Login Page Size:150px X 400px Size:650px X 200px Item Quantity Price(RMB) Price(USD) Description Advertisement on pre- Visitors will see your advertisement 3/group 20,000 3,295 registration login page when they pre-register for PCHi. 20
310 Advertisement on Visitor Registration Page Size:150px X 400px Size:650px X 200px Item Quantity Price(RMB) Price(USD) Description Advertisement on Visitors will see your advertisement when visitor registration 3/group 20,000 3,295 they are filling in their particulars during page pre-registration. 311 Advertisement on Pre-registration Confirmation Page Size:150px X 400px Size:650px X 200px 21
Item Quantity Price(RMB) Price(USD) Description Your advertisement will be displayed on the Advertisement on confirmation page after visitors have pre-registration 3/group 15,000 2,471 successfully completed the pre-registration confirmation page process (estimated reach of approximately 15,000 visitors). Discount: Exhibitors who purchase items 301 + 302: WeChat Pre-registration advertisement and items 309 + 310 + 311: Website Pre-registration advertisement will be entitled to a free advertisement in the PCHi 2017 Show Preview (item 208). 312 Side Banner Advertisement on Website Sub-pages Size: 295pxⅹ170px PCHi2019 Item Quantity Price(RMB) Price(USD) Description Your advertisement will be displayed in the Side banner selected section on all sub-pages (excluding advertisement on 4 3,000 494 sub-pages featuring the conference program sub-pages and pre-registration). 22
313 E-newsletter Article On a regular basis, the show team sends e-newsletters to our database of more than 55,000 industry professionals. These emails contain news about the personal care ingredients industry and updates about PCHi. E-newsletters are sent to past participants of PCHi, as well as potential visitors. Advertising in PCHi’s e-newsletter will help to raise awareness of your company, and increase opportunities for partnership and business deals. Feature article in e-newsletter Word count:1000 characters (CN)/section 600 words (EN)/section Item Quantity Price(RMB) Price(USD) Description An abstract consisting of 150 Chinese words and Feature article 100 English words will be featured in the e- 5 3,000 494 in e-newsletter newsletter. The full article will consist of 1000 Chinese words and 600 English words. 23
314 Flash Advertisement on Website Homepage Size: 630px x 215px Item Quantity Price(RMB) Price(USD) Description Your ad will be featured on the home page Flash advertisement 6 14,000 2,306 of the PCHi’s official website, and on the home page hyperlinked to your company’s website. 315 Website Exhibitor Listing – Featured exhibitor Exhibitor Listing – Featured exhibitor Item Quantity Price(RMB) Price(USD) Description Exhibitor listing – Your company’s name and information will be Featured 20 1,000 165 highlighted and abbreviated, allowing your exhibitor company to stand out in the list. 24
4. Conference Marketing 401 Conference Presentation Sponsorship As a professional trade event, PCHi organizes many conferences annually during the show in order to cater to the needs of the industry. Topics covered include technology, marketing trends, rules and regulations, and packaging etc. By taking up a conference sponsorship package, you’ll be able to strengthen your company’s position in the industry, while reaching out to a greater number of visitors at PCHi. Price Price Item Quantity Entitlement (RMB) (USD) 40 minutes presentation slot 8 complimentary conference 2 sponsors for a whole- Conference tickets (Speaker excluded) day conference; 1 20,000 3,295 Presentation 40% discount for conference sponsor for a half-day Sponsorship ticket (1 month before the conference show) Complimentary Conference Promotion Service Estimated Estimated Channels Description Value(RMB) Value(USD) Conference schedule Your company name will be included on the shown on conference conference schedule billboard that will be 4,000 659 schedule billboard located at the entrance of the exhibition halls. Conference schedule Your presentation schedule and speaker’s bio shown on Exhibition etc. will be published in the Exhibition 2,000 329 Catalogue Catalogue. Conference schedule Your presentation schedule and speaker’s bio 5,000 824 shown on Show Guide etc. will be published in the Show Guide. Conference schedule Your presentation schedule will be hosted on 10,000 1,647 shown on PCHi Website PCHi Website. Conference schedule Your presentation schedule will be hosted on 3,000 494 shown on PCHi WeChat PCHi Website. PCHi sends e-newsletters regularly to more than 55,000 industry professionals. Each e-newsletter Conference schedule is distributed to past attendees of PCHi, as well shown on PCHi E- as potential visitors. Your conference 3,000 494 newsletter presentation schedule featured in the e- newsletter will help to raise awareness of your company and brand. Total Complimentary Publicity Value 27,000 4,448 25
402 Gift for Conference Speakers and VIP Guests PCHi conference speakers and VIP guests consists of professional industrial experts, including academic professors, doctors, researchers from prestigious companies, analysts from market research firms, association experts, third-party organizations etc. Your gift will be given to all conference speakers and VIP guests. Total no. of gifts: 200. Price:RMB 8,000 USD 1,318 (production costs to be fully borne by the sponsor) Quantity:1 Sponsor Note: Gifts are required to be of a high quality. PCHi reserves the rights to assess the quality of the sponsored gifts before approval. Discount: Enjoy a 20% discount off the total sponsorship cost, with purchase of item 104: Gift for Visitors and item 402: Gift for Conference Speakers and VIP 403 Exhibitor Presentation Theatre Participating exhibitors can look forward to an all-inclusive presentation platform, complete with a private conference room and comprehensive pre-show and onsite publicity activities. Half-day and full day presentation slots are available, and exhibitors will have the freedom to plan their presentation topics according to their marketing needs. Highlights Comprehensive marketing and promotional support that will allow exhibitors to focus their time and energy on conference preparation. Expand your business database with access to potential target audience - close to 15,000 professional visitors. A half day or full day presentation slot in a professional setting, which is an effective way of increasing exposure at PCHi. Sample room setting at Guangzhou Ploy World Trade Centre 26
Item Location Quantity Floor Space Room capcaity Room A /B/C/D: Room A /B/C/D: 120 participants with 270 m2 Slots are available tables; 180 participants Rental of Conference (15m x 18m) across all 3 days of PCHi without tables Conference Room in on a first come first Room E/F: Room Hall 5 Room E/F: served basis 150 participants with 337.5 m2 tables; 220 participants (15m by 22.5m) without tables What’s Provided 1 sound equipment (including 2 wireless microphones) 1 projector and 1 projection screen Tables, chairs, papers, pencils and water in standard capacity 1 laptop, 1 presentation page-turner 2 backdrop (content must meet organizer’s requirements and provide before deadline) Remarks: specific conditions are subjected to the hall requirements RMB: 16,000/ AM Slot USD: 2,636/ AM Slot 10:00-12:00 RMB: 20,000/PM Slot USD:3,295/ PM Slot 13:00-17:00 Remarks:Participants have to bear the cost of the use of LED, overtime construction, safety guarantee deposit, overconsumption of electricity etc. Complimentary Publicity for Participating Exhibitors Pre-show Publicity Publicity Channel Description Estimated Value Conference schedule displayed on the event website PCHi Website RMB 10,000 USD 1,647 More than 100,000 unique visitors, 26,000 number of hits Conference schedule featured in PCHi E-newsletter (at PCHi E-newsletter least once) RMB 3,000 USD 494 E-newsletter subscribers: close to 55,000 Conference schedule featured in PCHi WeChat news feed PCHi WeChat (at least once) RMB 1,000 USD 165 WeChat followers: more than 20,000 Onsite Publicity Publicity Channel Description Estimated Value The conference schedule billboard will be displayed at Conference Schedule prominent locations across the show floor. Your RMB 10,000 USD 1,647 Billboard conference session will be promoted alongside the PCHi 2018 Themed Conferences The conference schedule will be featured in the Visitor’s Guide, as part of the show highlights. USD Visitor’s Guide RMB 8,000 The guide will be made available to nearly 15,000 1,318 visitors during PCHi. Containing comprehensive information on PCHi, the Exhibition Catalogue is the publication of choice for all Exhibition Catalogue exhibitors and visitors. RMB 10,000 USD 1,647 The conference schedule will be featured in the Exhibition Catalogue. Total Publicity Value RMB 42,000 (USD 6,919) (complimentary) 27
404 Conference Table-Top Flyer PCHi 2019 conferences (Exhibitor Presentation Theatre excluded) will feature four categories: technology, packaging, marketing and regulations. Each conference attracts nearly 100 professional participants, including technicians, formulators, senior officials, physicians, and procurement personnel. Flyers with the sponsors’ information will be placed on the tables prior to all conference sessions. Production and delivery costs of the flyers will be borne by the sponsoring company. Price: RMB 5,000 USD 824 Quantity: 3 sponsors Note: Each sponsor will have to prepare 800 flyers. This sponsorship is not available for the Exhibitor Presentation Theatre. 405 Conference Bottled Water Over 90 sessions covering more than 12 topics will be held during PCHi 2019. More than 2,000 industry representatives are expected to attend the conference. The bottled water with the sponsor’s logo and booth number will create greater brand awareness and draw more visitors to your booth. Price: RMB 4,000 USD 659 Quantity: 1 sponsor Note: The sponsor will have to prepare 2,000 bottles of water. Production and delivery costs will be fully borne by the sponsor. This sponsorship is not available for Exhibitor Presentation Theatre. 406 Conference Pen Your company logo will be printed on the pens that are distributed to all conference attendee. This form of publicity will leave a lasting impression even after the conference. Price: RMB 4,000 USD 659 Quantity: 1 sponsor Note: The sponsor will have to prepare 2,000 pens. Production and delivery costs will be fully borne by the sponsor. This sponsorship is not available for Exhibitor Presentation Theatre. 28
407 Conference Document Folder The folders will be distributed to all conference attendees, recognizing your company as a sponsor. Price: RMB 4,000 USD 659 Quantity: 1 sponsor Note: The sponsor will have to prepare 2,000 folders. Production and delivery costs will be fully borne by the sponsor. This sponsorship is not available for Exhibitor Presentation Theatre. 408 Conference Roll-up Banner PCHi 2019 will host more than 12 themed conference sessions (excluding the Exhibitor Presentation Theatre) in separate exclusive rooms. Each conference will attract professionals like technicians, senior officials, and procurement decision makers. The sponsor’s roll-up banner will be placed outside the conference room, a prime area. Additionally, the sponsoring company will also receive two complimentary tickets to the sponsored conference. Price: RMB 5,000 USD 824 Quantity: 1 sponsor per theme Note: Production and delivery costs of the banner will be borne by the sponsors. Sponsors will need to prepare two roll-up banners for each conference (excluding the Rules & Regulations Conference). 409 Conference Advertising Video Having your corporate video played before the conference sessions is one of best ways to catch the attention of the attendees. Enhance your brand image and awareness, and leave a lasting impression with potential clients. Additionally, sponsors will receive one complimentary ticket to a sponsored conference session. (The organizers reserve the right to control how the video is played during the event) Price: RMB 3,000 USD 494 Quantity: 1 sponsor per theme Note: The video clip must be 2-3 minutes long, and will be played on loop before the conference. This sponsorship is not available for Exhibitor Presentation Theatre. 29
410 Conference Lunch Ticket A total of 1,000 lunch tickets will be distributed to conference experts and attendees. The sponsor’s advertisement will be printed on the back of the ticket. Price: RMB 5,000 USD 824 Quantity: 1 sponsor 411 All-around Conference Sponsor Over 2,000 audiences are expected attend PCHi 2019 conference, which will feature more than 12 themes. The Main Conference Sponsor’s logo will be displayed at various conference areas. Sponsorship Package Explanation Original Value Conference Table-Top A total of 800 flyers with the sponsor’s logo will be RMB 5,000 / USD 824 Flyer placed on the tables. (Production and delivery costs will be borne by the sponsor) Conference Bottled A total of 2,000 bottles of water printed with RMB 4,000 / USD 659 Water the s po ns o r’s l o g o w i ll b e placed in every conference room. (Production and delivery costs will be borne by the sponsor) Conference Pen A total of 2,000 pens printed with t h e RMB 4,000 / USD 659 sponsor’s logo will be placed on the tables in every conference room. (Production and delivery costs will be borne by the sponsor) Conference Document A total of 2,000 document folders RMB 4,000 / USD 659 Folder with the sponsor’s logo will be distributed to conference attendees. Conference Roll-up The sponsor can select five conference themes and RMB 5,000 x 5 themes Banner place two roll up banners outside each of the = RMB 25,000 selected conference rooms. (Production and USD 824 x 5 themes delivery costs will be borne by the sponsor) = USD 4,120 Conference Video The sponsor’s advertisement video will be played RMB 3,000 x 12 themes Advertising on loop in all conference rooms before the start of = RMB 36,000 the conferences. USD 494 x 12 themes = USD 5,928 Conference Lunch A total of 1,000 conference lunch tickets printed RMB 5,000 USD 824 Tickets with the sponsor’s logo Complimentary A full set of complimentary conference tickets RMB 22,000 (estimated) Conference Tickets USD 3,624 (estimated) Total original value of above items RMB 105,000 / USD 17,298 Price: 50% discount of total value (single conference sponsorship item sold uncounted, the total amount shall be no less than RMB 50,000. That is USD 8,237.) Quantity: 1 sponsor 30
Contact Us PCHi Project Team Mr. Peter Liu Ms. Young Wang Project Manager Assistant Sales Manager Tel: +86-10-8455 6516 Tel: +86 10 8455 6633 Email: yongxiang.liu@reedsinopharm.com Email: jiyang.wang@reedsinopharm.com Mr. Shawn Liu Ms. Chelsea Shi International Sales Supervisor International Marketing and Sales Executive Tel: +86 10 8455 6635 Tel: +86 10 8455 6632 Email: shuangyang.liu@reedsinopharm.com Email: chenxi.shi@reedsinopharm.com Country and Regional Sales Team 31
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