MEDIA PACK 2021 SMARTER MARKETING STRATEGIES FOR CHANNEL LEADERS - Incisive Media
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SMARTER MARKETING STRATEGIES FOR CHANNEL
LEADERS
MEDIA PACK 2021
WHY CRN UK AND CHANNEL PARTNER INSIGHT?
4 million 75% 10,000+ 25,000+ 50,000+
annual page views Executive, Board level annual event subscribers to channel social followers
and business owners attendees email marketing
www.channelweb.co.uk
www.channelpartnerinsight.com
YOU’RE IN GOOD COMPANY… www.channelweb.co.uk www.channelpartnerinsight.com
OUR AUDIENCE
Executive, Board level and business Executive and business owners
owners
Types of Partner
Resellers
MSP/MSSP/CSP/Solution Providers
System Integrators
Network Integrators
Software Developers/ISV
Consultants
www.channelweb.co.uk
www.channelpartnerinsight.com
DISPLAY
ADVERTISING
• Display Ads run across the Channelweb (CRN UK) and Channel
Partner Insight websites, often the first thing our readers see when
landing on our homepage.
• Adverts can be targeted against certain topics and themes such as
Managed Services, security and cloud.
• We provide click through rates and reports post-campaign.
• Available: MPU, HPU, Billboard, Leaderboard, Wallpaper, Homepage takeover
• With an average of 250k unique visitors per month your adverts receive
exposure to a senior level audience tasked with making high level decisions.
MPU: £120CPM
HPU: £180 CPM
Leaderboard / Billboard: £100 CPM
Sidebars (wallpaper): £190 CPM
Homepage Takeover: On Quotation
www.channelweb.co.uk
www.channelpartnerinsight.com
SOLUS EMAILS NEWSLETTER
SPONSORSHIP
£2,995
• The #1 method for getting your message in front
of the right people.
• Newsletters run daily and reach over 15k audience
• We send your .html email to an audience of up to
members who are opted-in.
20k readers with full reporting.
• This form of marketing is perfect for 3rd party • With direct display adverts able to be added to the
events, announcements, calls to action newsletter, this is the chance to get your brand in front
(challenges, application programmes) and for of our audience at the times when our audience are
most engaged.
multimedia content marketing.
• Your advert will be the only one on our newsletter,
giving you exclusivity over that space
www.channelweb.co.uk
www.channelpartnerinsight.comTOPIC OWNERSHIP Content Hub
From £5,000 per week
• Frame your marketing campaign within a dedicated
content hub, listed along the top of our website.
• With past topics including diversity in the channel
and more product specific such as managed print
services, you can choose a narrative you wish to be
seen as the leading voice within.
• All content relating to your chosen topic is placed
into the hub as well as being hosted within and
promoted on the main Channelweb or Channel
Partner Insight page, with full customised design.
Included in the hubs can be:
• Webinars
• Bespoke Reports
• Native Advertising
• Display Ads
• Video Content and Event Videos
• Podcast Content
www.channelweb.co.uk
www.channelpartnerinsight.comRESEARCH AND BESPOKE REPORTS FROM £10,000 • Selection of options from CRN industry Special Reports to bespoke whitepapers • 50 leads provided from those who download the report • Collaboration with CRN on the topic, content and focus of the report • Can be used alongside roundtables, webinars, events • Joint IP of the report • Can be co-branded, adding our editorial reputation to the content www.channelweb.co.uk www.channelpartnerinsight.com
WEBINARS FROM £15,000 • Webinars lived streamed from our studio • 75+ leads provided from those who register for the webinar • Collaboration with CRN on the topic, content and focus of the webinar • Up to 3 panellists including your representative • Can use a report or native advertising to build the profile of the webinar • Co-branded with an editorial representative of CRN • Create once, publish everywhere with joint IP • Direct audience engagement via Q&A www.channelweb.co.uk www.channelpartnerinsight.com
VIDEO CONTENT FROM £10,000 PER VIDEO • Q+A Videos up to 10 minutes produced with CRN and hosted on our site • Social media promotion including 2 x social media posts per video minimum • Collaboration with CRN on the topic, content and focus of the video • Can use videos to add case studies to content already produced such as reports • Co-branded with an editorial representative of CRN • Create once, publish everywhere with joint IP • Option for us to produce social media cuts of the video of up to 3 x 3-minute snippets • Promotion of the video for 4 weeks on CRN www.channelweb.co.uk www.channelpartnerinsight.com
CRN ENGAGE PROGRAMME
FROM £20,000
• Engage campaigns offer opportunity for you to
reach our audience by publishing your own series of
‘sponsored’ articles on channelweb or work with
CRN to produce ‘native’ content.
• We can create thought leadership content, publish it
alongside our editorial stories & promote it to our full
audience with targeted marketing tools including
emails, native ad units, and social media.
• Through this platform you can develop thought
provoking articles guided by our editorial to really
engage with our audience.
• The best content distribution platform to the
UK channel which guarantees view
Engage Tier 1 Engage Tier 2 Engage Tier 3
(3 x ‘sponsored’ articles): (3 x ‘native’ articles): (5 x mixture of articles):
3,000 guaranteed views 6,000 guaranteed views 9,000 guaranteed views
www.channelweb.co.uk
www.channelpartnerinsight.comLEAD GENERATION: CONTENT SYNDICATION • Generate new partners through CRN’ lead generation platform • Leads direct into your CRM system to allow you to build automated campaigns in real time. • Live dashboards show how content is performing giving you more control and greater analysis. • Our data is verified on capture AND every time form is submitted, resulting in consistently highly quality leads. • Full campaign management & analytics with a dedicated Customer Success Manager • Campaign filters to target specific audiences • Add filters to make sure your leads are specific to your target audience. • Target leads based on job titles, vertical industries, company sizes, geographical www.channelweb.co.uk www.channelpartnerinsight.com
CRN ACCOUNT BASED MARKETING • Our approach to ABM accounts has seen us extensively profile many thousands of UK channel companies and this list will continue to grow. • Our process has evolved from a company name match, to a more sophisticated system that allows us to enhance our data and match it to company profiles using a combination of their email domain, company name, and our internal personas and external data sources. • Data is constantly cleaned and refreshed through various methods. • Harnessing intent through content discovery • Intent led ABM targeting • We analysis content viewed by our own registered reseller audience with data from the wider market to establish surge patterns • This creates a deep pool of data on companies in the UK channel in selective areas. Harnessing this data we can then take your TAL/ABM list and target those companies whilst they are in the process researching needs and selection. www.channelweb.co.uk www.channelpartnerinsight.com
CONTACT
For more information please contact:
Matthew Dalton
Head of Channel
E: matthew.dalton@incisivemedia.com
T: +44 (0)207 484 9896
www.channelweb.co.uk
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