Media pack 2021 - fginsight.com/advertisewithus Inside: Information about our range of marketing opportunities for businesses large and small: ...
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Media pack 2021
Inside: Information about our range
of marketing opportunities for
businesses large and small:
r About us
r Readership statistics
r Advertising
r Additional opportunities
r Sister brands
fginsight.com/advertisewithus
websiteurl .com
MEDIA PACK
CONTENTS
From the editor 3
About Dairy Farmer 4
Readership statistics 5
Advertising opportunities 6
Print adverts 7
Product focus bespoke email 8
Email newsletter adverts 9
Additional opportunities 10
AgriBriefing portfolio of brands 11
Contact us 12
2 fginsight.com/advertisewithus
FROM THE
EDITOR
JWelcome to Dairy Farmer, the publication providing insights into the
latest trends and emerging innovations within the dairy sector.
We undertake extensive reader research and respond to findings by
strengthening key sections, explore topics such as milk prices, and
introduce new content to examine the business of dairying in more detail
to target today’s professional dairy farmer.
We also ensure the voice of the farmer is featured with a publication
that is packed with farm features, as well as the well-liked regular columns
from Roger Evans and our Cowmen Comment farmers.
The views of Ian Potter also offer an extensive panorama of the state
of the milk market and the wider industry. Dairy Farmer looks in detail
at the latest in milk price movements and provides further analysis in
this area.
Throughout the year we will include timely and topical technical
content covering areas such as animal health, nutrition, breeding,
grassland and technology. We aim to provide readers with the
information they need to thrive in a highly competitive dairy world.
We work closely with Map of Agriculture to ensure the largest, industry
leading businesses in the sector receive the magazine. This offers you an
ideal platform to present your brand and products to the largest market
of professional dairy farmers in the UK.
I am proud to bring you Dairy Farmer and look forward to helping you
market your brands to our readers.
Katie Jones
Editor, Dairy Farmer
fginsight.com/advertisewithus 3
ABOUT
DAIRY FARMER
About us
JDairy Farmer belongs to the AgriBriefing Ltd latest technological developments they will
portfolio of brands which includes Farmers need to remain competitive in this fast-changing
Guardian, The LAMMA Show and The British marketplace.
Farming Awards. These include the latest on dairy cow feeding,
Serving the UK dairy sector for over 90 years, breeding and computer monitoring, and full
Dairy Farmer continues to serve its sector with veterinary advice on keeping those cows in tip
the information it needs. It has grown from its
top health so they can fulfil their potential.
humble beginnings in 1929 to become the best
Dairy Farmer contains all you need to know
read monthly dairy title for GB producers.
Operating on a controlled circulation basis, about dairy developments and is a must read for
it has a total circulation of 10,200 which all those looking to prepare themselves for the
comprises of milk producers and 605 large challenges ahead.
animal vet practices With total circulation over 10,000 per month,
With its far-reaching reporting, it is designed Dairy Farmer is one of the best read and most
to keep its readership up to the mark with all the recognised titles in agriculture.
Why choose Dairy Farmer?
3 Ensure your brand, products and services are readership consists of the most pioneering and
seen by the people you want to communicate proactive dairy professionals.
with. We place a high value on developing our
3 Communicate the value of your brand with
editorial. So, to make sure your advert is
tactical, relevant placement of your advertising.
effective, we will only position it next to the
most relevant content in Dairy Farmer. Make sure farmers at the forefront of the dairy
sector are talking about you.
3 Reader engagement is important to us. We
survey our readership on a regular basis so we 3 We are the publisher partner of choice for the
know who they are. Not only that, we want to dairy industry. Dairy Farmer is the exclusive
make sure Dairy Farmer provides them with the media partners of market leading events, UK
information they need. Dairy Day, DairyExpo and The Dairy Show.
3 Reviewing our readership of 10,200 dairy 3 We offer a vast range of advertising solutions
professionals ensures we continue to be 100% so you can make the best use of your advertising
GDPR compliant. That’s how we know our budget, contact our sales team to find out more.
4 fginsight.com/advertisewithus
DAIRY FARMER'S
READERSHIP STATISTICS
Circulation of over
10,200 Made up of dairy professionals Number of farm holdings reading Dairy Farmer by size
including 605 large animal vets Total holdings of over 8,750
2,500
Number of holdings
2,000
1,500
1,000
500
0
60-79 80-99 100-199 200-299 300-399 400+
Herd size
Dairy Farmer readers own over
1.8 million Number of dairy cows owned by Dairy Farmer readers
dairy cows 800,000
Total cows of +1.8million
Total head owned by readers
More farms reached with 200+ dairy cows than ever before
600,000
by herd size
400,000
Each year Dairy 200,000
Farmer readers
cumulatively
produce nearly 0
60-79 80-99 100-199 200-299 300-399 400+
11.9 billion litres of milk Herd size
96%
of our readership
88%
positively rated the
86%
read Dairy Farmer
87%
pass the magazine
reads every issue sponsored editorial for more than on to other family
of Dairy Farmer in Dairy Farmer 30 minutes members or colleagues
fginsight.com/advertisewithus 5
DAIRY FARMER FEATURES 2021
ADVERTISING OPPORTUNITIES
Every issue contains:
Breeding Business Clinic Cowmen Comment Roger Evans
ISSUE MONTH PUBLICATION DATE FEATURE
January January 15 Maize: New varieties and cultivation tips
Dairy-Tech 2021 preview
February January 29 Breeding and fer tility: Improving herd performance
March February 19 Grassland and forage: Harvesting, silage machinery and technology
April March 26 Animal health 1: Preparing for turnout
May April 23 Animal health 2: Summer welfare and disease protection
Grassland UK preview
June May 21 Dr y cow management
Dairy technology: Latest management aids
July June 25 Grassland establishment
Breeding and fer tility: Beef from dairy, dair y genetics and AI
August July 23 Housing and slurr y
Youngstock rearing: Feeding and nutrition, calf health and housing
September August 20 UK Dair y Day preview
Dairy Show preview
October September 24 Nutrition: Winter feeding strategies
UK Dair y Day repor t
November October 22 Animal health: Combating disease at housing
Dairy Show repor t
Fodder crops special focus (including maize)
December November 26 Milking: Latest parlours and milking technology
Muck and slurry
6 fginsight.com/advertisewithus
DAIRY FARMER MAGAZINE
PRINT ADVERTS
JCommunicate the value and benefits of your brands, products
and campaigns with our range of advertising solutions
We offer sponsorship opportunities PLUS unique display
solutions including wraps, inserts, sponsorship, bellybands,
gatefolds and more.
Most popular choices
Full page
Width: 210mm Height: 297mm
Half page
Width: 184mm Height: 124mm
Quarter page
Width: 89mm Height: 124mm
SPECIAL POSITIONS AVAILABLE
Contact our commercial team for special positions including
double-page spreads.
fginsight.com/advertisewithus 7
PRODUCT FOCUS
BESPOKE EMAIL
Stand out from the crowd with a product focus bespoke email
JMake sure farmers at the forefront of the dairy sector are talking about your brands, products and campaigns and generate leads from our
vast audience of engaged dairy professionals:
3 Market your product or services to an opted-in GDPR
compliant audience of thousands of farming professionals
3 Choose your email send date
3 Target the specific farm sector(s) most relevant to you
3 Direct potential customers to key areas of your
website to learn more or make a purchase
Audience options
Choose the audience you want to reach with your product, services
or campaign information
AUDIENCE DELIVERED TO
General 17,726
agricultural
news contacts
Dairy 5,507
contacts
Livestock 11,951
contacts
Machinery 6,776
contacts
8 fginsight.com/advertisewithus
EMAIL NEWSLETTER Popular email advert sizes
BANNER AND NATIVE SPOT ADVERTS Banner advert:
Width: 830px
Height: 150px
Promote your brand by placing an advert in one of our regular newsletters Get noticed straight away
with an impactful visual
banner. This type of advert is
3 Reach a growing engaged audience in your sector 3 Benefit from a strong association with the trusted
all about giving visibility of
3 Increase your brand and product awareness AgriBriefing brands
your brand, products or
services to your audience.
rImage: High resolution gif
(more than one slide) or
static jpeg image
Audience options
rStatic banner advert:
Which audience do you want to reach with your product, services or campaign information? 5-10 words recommended
with a logo and a call to action
Banner advert
AUDIENCE DELIVERED TO SENT rGif banner advert:
5-10 words recommended
per slide. To discuss this
General agricultural 17,295 Weekly: Tuesday and Friday option, please contact us.
news contacts
Native spot advert:
Dairy 7,458 Monthly: Friday Width: 440px
contacts Height: 440px
Title
(up to 10 words)
Native spot ads ‘feel’ less
Blurb Native like a traditional advert. They
Livestock 13,898 Monthly: Friday (up to 50 words) spot use written content and are
contacts designed to fit seamlessly
Web link
into the surrounding content
to further engage your target
audience.
Machinery 4,741 Monthly: Friday
contacts rWhat's included:
Image: High resolution
jpeg (or gif) with logo
Title: 10 words
FG Buy and Sell 3,028 Weekly: Saturday Blurb: Up to 50 words
Call to action: Up to 5 words
with a URL link
fginsight.com/advertisewithus 9
DAIRY FARMER
ADDITIONAL OPPORTUNITIES
Content marketing options brought to you by Insightful Communications
JDairy Farmer is part of the AgriBriefing Group which also
owns the Farmers Guardian brand and the LAMMA and the
British Farming Awards events.
As part of this group, we can provide access to an unrivalled
audience across all our platforms so you can reach your
customers wherever they consume content, this includes:
3 Bespoke inserts
3 Sponsored content
3 Social media campaigns
3 Sponsorship opportunities
3 Multi-platform campaigns
In partnership with our content marketing branch, InsightFul Key benefits
Communications, we can create bespoke and tailored campaigns for you
to deliver your marketing messages to a specific and targeted audience.
Plus, after publishing content, all your articles, video’s and other 3 Speak to your target market directly and in whatever format
mediums are housed in a company-specific hub for your audience they prefer to engage with
to access. 3 Your content is published in a renowned and respected
We have a versatile team of journalists, marketers and designers have a editorial environment
wealth of skills and experience. These experts create and deliver bespoke
content to drive profitable customer interactions. We make sure all 3 Build your brand and reputation
targeted campaigns produced are in-line with your business objectives 3 Your content can be written by or proofed by our
plus, we report back on all online and offline metrics to give you full dedicated team
visibility on return
FIND OUT WHAT WE CAN DO FOR YOU 01772 799 500 fgdisplay@farmersguardian.com
10 fginsight.com/advertisewithusFROM THE THE AGRIBRIEFING
EDITOR PORTFOLIO OF BRANDS
Aucti n
Finder
fginsight.com/advertisewithus 11FROM THE
Media pack 2021
EDITOR
The publication for forward-thinking and progressive dairy professionals
To discuss your commercial needs with our sales team and find out more about our advertising opportunities:
01772 799 500 fgdisplay@farmersguardian.com fginsight.com/advertisewithusYou can also read
