MEDIA KIT www.farmersjournal.ie - Irish Farmers Journal
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MEDIA KIT
www.farmersjournal.ie
Irish Farmers Journal Media Kit 2021
WHAT WE DO
Print and ...
For over 60 years we have worked to give our
readers unique content that will encourage them to
develop farming know-how, help them make better
decisions for their farm-business and support their
wellbeing. Each weekly paper contains industry news
and commentary, a technical supplement on a seasonal
area of agriculture, our Irish Country Living lifestyle
magazine and much more.
Throughout the year we deliver several standalone
magazines providing unique content for farmers. These
publications provide insights into sector practices
and are invaluable sources of technical knowledge.
While the newspaper is published every Thursday, our
online presence reaches the rural community every day
of the week. The same quality content we put in the
paper is available to read on www.farmersjournal.ie
along with useful business and farming tools, ePaper
and special publications.
Our social media presence allows us to speak with our
audience in different ways. We use facebook, twitter,
whatsapp, snapchat and other platforms to share our
content and promote the core messages for the farming
and rural community.
Irish Farmers Journal Media Kit 2021
EDITORIALLY
Diverse
The Irish Famers Journal is one of the top selling national
newspapers in Ireland reaching 295,900 readers on
a weekly basis. The Irish Farmers Journal and www.
farmersjournal.ie are essential reading for commercial
farmers and agribusiness while Irish Country Living is
read by all the family.
All the key farming sectors (beef, sheep, dairy, tillage
and machinery) are covered extensively from both a
national and international perspective by our leading
team of agricultural specialists.
Irish Country Living, the consumer weekly magazine
with the Irish Famers Journal broadens the consumer
focus of the whole publication with its editorial range
from food and health to fashion to sport, gardening
and property.
*
Source: Kantar Media TGI ROI Survey 2019 (Excludes Northern Ireland)
Irish Farmers Journal Media Kit 2021
OUR RANGE OF
Publications
PED GREE
IRISH BEEF & SHEEP FARMER
IRISH DAIRY FARMER ANNUAL 2021
2021 ANNUAL | €5.99 (ni £5.50)
2017 ANNUAL | Price
BuiLDING A LEAN 2020 ANNUAL | €4.99 (ni £4.50)
MEAN DAIRY MACHINE
LESSONS FARMERS CAN LEARN
2020 Breeding and genetics guide BEEF&SHEEP CALVING &
AGRI
FARMER LAMBING
FROM LEAN MANAgEMENT
Provides protection against RSV, PI3 and the broadest ICBF exclusive
BUSINESS
Summer 2020
protection against
We ask Pasteurella*
the questions you want answered VETERINARY
ADVICE
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Beef, Dairy
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Smash HITS PI3
Small farmers
show the value
of staying
nimble
ROYAL NEW PACK
Sustainability
REBEL Bovilis® IBR
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REARING
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• Competitor vaccines do not contain IRP calculating the
REGENERATION
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One shot Subcutaneous injection same level of protection against Mannheimia
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Bovilis Bovipast® RSP contains inact. BRS Virus strain EV908, Pi-3 Virus strain SF-4 Reisinger and Mannheimia haemolytica A1 strain M4/1. Bovilis® IBR Marker
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farmers making For further information see SPC, contact prescriber or MSD Animal Health, Red Oak North, South County Business Park, Leopardstown, Dublin 18, Ireland.
Tel: +353(0)1 2970220. E-Mail: vet-support.ie@merck.com Web: www.msd-animal-health.ie CHANGES THAT CAN
IMPROVE FARM MANAGEMENT
a big impression
IRISH
*Mannheimia (Pasteurella) haemolytica A1 and A6.
FARMERS
farmersjournal.ie
**Bovilis IBR Marker Live and Bovilis Bovipast RSP are licensed for use at the same time
DNA recording Who’s breeding what
from 3 weeks of age.
Canadian Adventure JOURNAL
The future is now Calf and sheep registration data 10 pages of Canadian beef
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RDS ANNUAL 2020 | €6.99 (ni £5.99)
Some furniture is made for the here and now. FOODIE TRIP NOVEMBER 2020
Some is built to stand the test of time.
Luke
“You always felt McMahon: ‘It’s a soulless
he had your back of Errislannan Manor Waterford At Neptune, we believe that the best can do both.
Breeders Anne Bannon and
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Byrne talk horses and the Because good design never grows old.
>>14-15
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Tribute to our top trainer >> 10-11
The people Dublin. Kildare. Kilkenny. Limerick.
Ireland’s top equestrian coverage >>75-93
Ireland’s top equestrian coverage >>89-110
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MONSTER bake off
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irishcountrymagazine.ie
go head-to-head again at Ascot
Book an appointment to chat to one of our friendly designers – on us.
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Irish Farmers Journal Media Kit 2021
295 thousand W E E K LY R E A D E R S trust us —›— to provide them with —‹— meaningful, lasting KNOWLEDGE Irish Farmers Journal Media Kit 2021
OUR
Readers
What do we have to say about our readers?
34 Connacht/Ulster
%
46% 54%
MALE FEMALE 2 Dublin
%
26%
22%
17% 16%
13%
8%
5% 30 Leinster
%
15-19 20-24 25-34 35-44 45-54 55-64 65+
READER AGE GROUPS 34 Munster
%
Reference TGI 2019. Reference KPMG Audit
Irish Farmers Journal Media Kit 2021
THEY DRINK TEA GO TO THE
We pride ourselves on knowing
what the Irish farmer needs and
CINEMA BUY NEW SHOES
this goes further than just farming.
INSURE THEIR HOMES CATCH THE
FARMERS ARE BUS GO TO COLLEGE EAT OUT
CONSUMERS TRAVEL STRESS ABOUT
MONEY READ BOOKS BUY
CARS NAVIGATE THE SCHOOL RUN
GET THE OCCASIONAL COLD
HEAT THEIR HOMES WATCH
SPORTS PLAY SPORTS AND HUNT
FOR BARGAINS . We can help
deliver your message to them
IRISH COUNTRY
Living
Irish Country Living, the consumer weekly magazine
with the Irish Famers Journal broadens the consumer
focus of the whole publication. With its diverse
editorial range from food, health and fashion to sport,
gardening and property alongside recruitment, it
enjoys tremendous loyalty among Irish farm families.
Irish Country Living’s editorial reflects its readers’
interests and it’s Editor Amii McKeever, Consumer
Editor Ciara Leahy as well as Neven Maguire and Gerry
Daly provide a broad range of content.
Irish Farmers Journal Media Kit 2021
HIGHLIGHTING
the numbers
Print Digital
300,000+
295,900
Weekly readership
Average monthly visitors
Source: K
antar Media TGI 2020 1.9MILLION
Average monthly page views
70,000+
app downloads
115,000+
Email subscribers
Social
151,000+
47,000+
25,500+
40,000+
83,100+
Irish Farmers Journal Media Kit 2021DIGITAL
Presence
We work to offer readers more ways to access our content. Our online and social
presence allows us to communicate with them throughout the day.
Irish Farmers Journal Media Kit 2021ADVERTISING
Print options
Full page Half page horizontal 25x4
JOURNAL 1 and 340 mm
FOCUS FEATURE
250 mm
170 mm
262 mm 262 mm 173 mm
Specifications: Quarter page Strip advert 12x2
• 1 column: 40 mm
• 2 column: 84.5 mm
• 3 column: 129 mm
• 4 column: 173 mm
• 5 column: 218.5 mm
• 6 column: 262 mm
• Column Depth: 340 mm
SCC: €49 (B&W) €75 (Colour)
170 mm
Booking deadline: Mondays at 5pm
120 mm
Contact our sales team for advertising
50 mm
rates or to ask about creating your
129 mm 262 mm 84.5 mm
advertising campaign.
Irish Farmers Journal Media Kit 2021ADVERTISING
Print options
Full page Half page vertical Quarter Page
Trim size
340 mm x 275 mm
+5 mm bleed
320 mm
320 mm
160 mm
IRISH COUNTRY LIVING
including Property and Careers 250 mm 123 mm 123 mm
Strip advert 10x2 12x4
Specifications:
• 1 column: 38 mm
• 2 column: 80.5 mm
• 3 column: 123 mm
• 4 column: 165 mm
• 5 column: 208 mm
• 6 column: 250 mm
• Column Depth: 320 mm
SCC: €33 (B&W) €50 (Colour)
120 mm
Booking deadline: Mondays at 5pm
100 mm
Contact our sales team for advertising
50 mm
rates or to ask about creating your 250 mm 80.5 mm 165 mm
advertising campaign.
Irish Farmers Journal Media Kit 2021ADVERTISING
Print options
Full page Half page horizontal Column depth x 3
TOPLINK DISPLAY
ADVERTISING
340 mm
328 mm
170 mm
262 mm 262 mm 110 mm
Specifications: 10x4 12x2 5x2
• 1 column: 34 mm
• 2 column: 72 mm
• 3 column: 110 mm
• 4 column: 148 mm
• 5 column: 186 mm
• 6 column: 215 mm
• 7 column 262
• Column Depth: 328 mm
SCC: €75 (Colour)
120 mm
Booking deadline: Tuesdays at 5pm
100 mm
Contact our sales team for advertising
50 mm
rates or to ask about creating your 148 mm 72 mm
advertising campaign. 72 mm
Irish Farmers Journal Media Kit 2021ADVERTISING
Digital options
The graphics below illustrate the ad units available on www.farmersjournal.ie
Billboard
• Dimensions: 970 x 250 pixels Extended leaderboard
• Filetype: gif, jpeg, png, html5 • Dimensions: 970 x 90 pixels
• Max filesize: 200kb • Filetype: gif, jpeg, png, html5
• Availability: Homepage and • Max filesize: 200kb
channel homepages • Availability: Run of site (ROS)
Leaderboard MPU
• Dimensions: 728 x 90 pixels • 300 x 250 pixels
• Filetype: gif, jpeg, png, html5 • Filetype: gif, jpeg, png, html5
• Max filesize: 200kb • Max filesize: 200kb
• Availability: ROS • Availability: ROS
CPM: €14
Irish Farmers Journal Media Kit 2021ADVERTISING
Digital options
The graphics below illustrate the ad units available on www.farmersjournal.ie
iPad leaderboard Email newsletter banner
• Dimensions: 728 x 90 pixels • Dimensions: 600 x 150 pixels
• Filetypes: gif, jpeg, png, html5 • Filetypes: gif, jpeg, png
• Max filesize: 200kb • Max filesize: 200kb
• Availability: ROS • Availability: Subscriber emails (80,000)
Mobile banner / MPU
• Dimensions: Fixed banner
300 x 100 / 300 x 250 pixels • Dimensions: 320 x 50
• Filetypes: gif, jpeg, png, html5 • Filetypes: gif, jpeg, png, html5
• Max filesize: 100kb • Max filesize: 100kb
• Availability: ROS • Availability: ROS
CPM: €14
Irish Farmers Journal Media Kit 2021ADVERTISING
Digital options
The graphics below illustrate the ad units available on www.farmersjournal.ie
Homepage takeover
• Dimensions:
Billboard: 970 x 250 pixels Video/sponsored content
Skin: 1680 x 1200 pixels • Availability: Video channel
Pillars(x2): 100 x 600 pixels
• Filetypes: gif, jpeg, png, html5
Only jpeg allowed for skin
• Availability: Homepage and channel
homepages
Native content
• Text and images
• Embedded video
• Promotion on media sales social
channels
• Minimum of four days at ‘top position’
of sponsored articles
CPM: €14
Irish Farmers Journal Media Kit 2021For advertising enquries contact our team today
Call 01 4199 555 or email adverts@farmersjournal.ie
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