MEDIA KIT Tokyo and Beyond: 2020 - Travel Japan
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MEDIA KIT Tokyo and Beyond: 2020
RENEWED INTEREST IN JAPAN DUE TO GAMES
01
Global telecasts and other coverage of the Tokyo Olympic and Paralympic Games in 2021 will generate renewed interest in Japan.
The Japan National Tourism Organization (JNTO) is leveraging this opportunity to enhance global awareness of Japan’s many
appealing but lesser-known sites and attractions.
1. REGIONAL ATTRACTIONS 2. ACCESSIBILITY
JNTO will actively promote the beauty of regional Japan and the JNTO will promote Japan’s growing infrastructure and facilities for
ease of visiting the country’s diverse natural attractions, accessibility which assure people with disabilities and the elderly that
including to experience exhilarating outdoor activities. they can travel around Japan and enjoy activities with confidence.
02
LATENT INTEREST IN JAPAN TOURISM
Prior to the Covid-19 pandemic, when inbound visitation to Japan was increasing
robustly year by year, the Japanese government set a goal to attract 60 million inbound
2019 (Jan-Dec)
visitors by 2030. Although it has been decided that overseas spectators will not be able 31,882,000 visitors
to attend the Olympic and Paralympic Games in 2021, JNTO is promoting inbound France 336,333
tourism from a long-term perspective, including by appealing to latent interest in Japan in United Kingdom
key markets. Below are some examples of how global coverage of the Games is 424,279
expected to support long-term interest in Japan.
South Korea
Mainland Chinese visitors exceeded a record 9.5 million in 2019. United States
5,584,597
CHINA Keen interest in Tokyo 2020 is in part due to China’s scheduled 1,723,861 Others 4.9%
hosting of its first Olympic and Paralympic Winter Games in 2022.
Europe, Americas
U.S. visitors exceeded 1.7 million for the first time in 2019, & Australia 13.0%
including 176,000 in the March cherry blossom season, a single- South East Asia
USA month record. High interest in Tokyo 2020 will be fueled by the Philippines & India 12.6%
USA’s massive viewing audience and the country’s hosting of the 613,114
Olympic and Paralympic Games in 2028. East Asia
UK visitors surpassed 400,000 for the first time, up more than Hong Kong
70.1%
China
UK 80%, spurred largely by Japan’s hosting of Rugby World Cup 2,290,792
9,594,394
2019 (Sept.–Nov.). In turn, RWC2019’s legacy is expected to
carry over and help drive favorable interest in Tokyo 2020.
French visitors to Japan in 2019 totaled a record 336,000, aided Taiwan
by an unprecedented 46,000 who came for April cherry blossoms. 4,890,602
FRANCE
France’s hosting of the Olympic and Paralympic Games in 2024
is generating strong interest in Tokyo 2020.
Source: JNTO press release (Jan. 17, 2020)
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TOURISM ATTRACTIONS NEAR GAMES VENUES (1)
Please click on prefecture names for local info
HOKKAIDO
Hokkaido: Marathon, Miyagi: Football Fukushima: Baseball,
Race walking, Football Softball
MIYAGI Chiba: Surfing, Fencing, Taekwondo,
Wrestling, Goalball, Sitting volleyball,
FUKUSHIMA Taekwondo, Wheelchair fencing
Saitama: Basketball, Yamanashi: Cycling road SAITAMA
Football, Golf, Shooting races IBARAKI
YAMANASHI CHIBA
TOKYO
KANAGAWA
Kanagawa: Baseball, Softball, Shizuoka: Cycling road races,
Ibaraki: Football Football, Sailing, Cycling road races Mountain bikes, Tracks
SHIZUOKA
Note: Includes both Olympic and Paralympic Games venues
Sources: Japan Travel & Tokyo2020 Olympic Venues, Paralympic Venues
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TOURISM ATTRACTIONS NEAR GAMES VENUES (2)
HOKKAIDO MIYAGI FUKUSHIMA
Exploring Japan’s Far North Gateway to Japan’s North Country Soul of Japan: Samurai, Snow and Sake
Japan’s northernmost island is famous for Miyagi is filled with delightful hot-spring resorts in Fukushima has everything that Japan is famous
b e a u t i f u l w i l d e r n e s s , magnificent vistas, Akiu, Sakunami, Naruko and beyond. Sendai, a for—relaxing hot springs, sake, cherry blossoms
excellent powder snow, delicious seafood and former castle town, boasts the impressive and powdered mountain slopes. The fertile
indigenous culture. Just a short flight from mausoleum of warlord Masamune Date as well as farmlands of Fukushima produce some of
Tokyo, Hokkaido is a perfect escape in any the ruins of Sendai Castle. Miyagi’s lovely Japan's best fruit and sake are the source of the
season. New Chitose Airport near Sapporo, the coastline is close to fertile fishing grounds that area’s sumptuous culinary traditions as well as
capital, is accessible by plane from all major offer up delicious assortments of fresh seafood. many facets of its unique culture.
airports in Japan
IBARAKI CHIBA SAITAMA
From Flowers to Outer Space Beaches, Theme Parks and On and On Accessible History and Refreshing Nature
Ibaraki is home to everything from gorgeous Endless activities await you in Chiba—ocean Despite Tokyo’s encroachment, Saitama offers a
flower fields to Japan's space agency, plus the swimming, mountain trekking, historic villages, pleasing mix of history and outdoor adventure.
country's premier science center. Throughout outlet shopping—the list is long. Although best Saitama is home to historic towns such as
the year, visitors enjoy strolling through colorful known as the home of two Disney parks, Tokyo’s Kawagoe, where the atmosphere of medieval
parks adorned with lush flowers, exploring rustic easily accessible neighbor overflows with natural times is still palpable, the emerald-green tea
wooded gorges and seeing what the future beauty, both inland and along its lengthy fields of Sayama, and the Chichibu mountains.
holds in store at cutting-edge science museums. shoreline.
KANAGAWA YAMANASHI SHIZUOKA
Quiet Temples, Bustling Ports and More Mt. Fuji, Wineries, Orchards and Lakes Blue Oceans, Volcanoes and Iconic Fuji
Kanagawa offers rich diversity with its modern Attractions in Yamanashi begin, but do not end, Shizuoka, a favorite retreat from urban sprawl, is a
international port of Yokohama, ancient temples with majestic Mt. Fuji. Take the Yoshida Trail to rugged volcanic peninsula surrounded by an
in Kamakura, mountain scenery in Hakone Fuji’s summit, or head in the other direction to the azure ocean, a lovely area long celebrated in art
resort and numerous surfing beaches. Fuji Five Lakes region to explore forests, caves, and poetry. Travelers relish Shizuoka’s famously
Conveniently located, Kanagawa is a popular museums and local food and crafts. Further delicious seafood and premium green tea. A
getaway for Tokyoites as well as global beyond are cherry and peach orchards, strawberry variety of rapid rail services put rural Shizuoka
travelers. fields and wine vineyards. within easy reach of Tokyo.
Hyperlinked titles
TRIP IDEAS FOR TOKYO AND BEYOND 2020
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OUTDOORS TRADITION CUISINE
Three Great Hikes Near Tokyo Traditional Crafts and Culture Delicious Tastes of Summer
Three excellent hiking routes near Tokyo Discover traditional crafts and culture in One of the highlights of Japan is its
are a great way to experience Japan’s Tokyo through hands-on experiences— sublime food. Many popular dishes also
spiritual side while exploring long-trodden from dyeing a samurai-blue scarf or are prized for their healthful benefits, such
pathways through areas of calming natural blowing a glass windchime to crafting as an energy boosts. From gourmet
beauty. Stretch your legs while strolling fabric flowers or making a realistic food experiences to cool, refreshing treats,
through rich forests or along rocky coasts, sample. Take a half-day workshop to Japanese summer food will satisfy your
all within easy reach of the city. make a lifelong souvenir of your precious needs!
time in Japan.
CITIES NATURE ART
Sampling Tokyo’s Nightlife Tohoku’s Hidden Gems Architectural Accomplishments
Tokyo’s nightlife caters to all tastes. Visit a Wander trails along crystal-clear streams, Japanese architecture blended with
skyscraper to enjoy a panoramic view from canoe across the massive caldera lake of modern sensibilities fuses artistry and
a world-class restaurant or explore the Towada, or scale a stratovolcano. functionality in government buildings,
after-dark excitement of a downtown Towada-Hachimantai National Park is commercial centers, sports stadiums and
entertainment district. During the Tokyo packed with endless possibilities for cultural centers. Please take an excursion
2020 Games, or at any other time, Tokyo adventure and relaxation, all easily through Tokyo to enjoy its many
has a rich variety of nightlife choices sure accessible from Games-venue Sendai. interesting and beautiful architectural
to suit you and your travel mates. attractions.
RELAXATION ACCESSIBILITY TOHOKU
Soaking in Japanese Culture Vibrant Parasports Scene On the Road to Recovery
If you are looking for an authentic Numerous initiatives have helped spread The Tohoku region embodies the
Japanese cultural experience, head to the the popularity of parasports in Japan in message of hope that the Tokyo Olympic
bath. Onsen hot springs and sento bath recent years. Interactive events, and Paralympic Games will communicate
houses make the most of Japan's competitions and new training facilities to the world. As Fukushima marks the
geological gifts. Hot springs have a long provide fans and athletes with tenth year since its epic disaster, the local
association with cleansing rituals that opportunities to experience as well as people invite global citizens to come see
have evolved into the beloved bathing celebrate parasports. for themselves how people are recovering
culture of modern Japan. their lives through determination and
cooperation.
Source: Tokyo and Beyond 2020 Hyperlinked titles
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MEDIA SERVICES AT TOKYO MEDIA CENTER
TOKYO MEDIA CENTER Location: Tokyo Sports Square (floors 1-3)
The Tokyo Metropolitan Government will 3-8-3 Marunouchi, Chiyoda-ku, Tokyo (near Yurakucho station)
operate the center to support coverage of Period: 8:00–22:00 daily from July 21–August 9 (Olympic Games)
the Olympic & Paralympic Games and 8:00–22:00 daily from August 23–September 5 (Paralympic Games)
other events.
Services: Workspaces, online press conferences and briefings (Tokyo governor, etc.),
online concierge, media events, workshops, etc.
To access the services, please register and obtain a TMC accreditation card: https://tokyo.mediacenter.jp/
JAPAN SHOWCASE at TMC (operated by JNTO)
The JAPAN SHOWCASE will provide the Location: Permanent booth in Tokyo Media Center (floor 3)
media with story ideas about lesser-known Period: 10:30–17:30 daily from July 21–August 9 (Olympic Games)
tourism and cultural attractions in regional 10:30–17:30 daily from August 23– September 5 (Paralympic Games)
Japan for unique coverage angles.
Services: Tourism information and support for interviews
PR booths
Support for
from all over Stage events Workshops
Services interviews
Japan
Additional information is available online at the JNTO Media website:
https://www.japan.travel/tokyo-and-beyond-2020/en/media/
Note: Information maybe be updated or changed without prior notice07 CONTACT INFORMATION JNTO PRESS OFFICE 6
Kosumo TANI
MEDIA INQUIRIES: Mobile: +81 (0)80 2280 0043
Yasuko MINOKAMI
Mobile: +81 (0)80 2280 0044
Emiri NISHIMURA
Mobile: +81 (0)80 8751 8012
Team e-mail:
PR2020@jnto.go.jp
Period:
Until September 5, 2021 (end of Paralympic Games)
Support:
• Inquiries about Games host cities
• Interview arrangement
• Provision of story ideas
• Contact referrals in other municipalities, etc.
Interview requests to JNTO
Kyoji KURAMOCHI, Executive Vice President
leading the Public relations office, and the PR team
will be available for interviews (including online)
upon request.
Please contact: PR2020@jnto.go.jp.TOKYO 2020 PROJECTS SECTION
GLOBAL PROJECTS DEPARTMENT
JAPAN NATIONAL TOURISM ORGANIZATION
1-6-4, Yotsuya, Shinjuku-ku, Tokyo 160-0004, Japan
TEL: +81-(0)3-5369-3336
www.jnto.go.jp
For media inquiries, please contact:
JNTO Press office
PR2020@jnto.go.jpYou can also read
