TOURISM FUTURES FORUM 2018 - Friday 23 March 2018 8:30am-4:30pm & 4:30pm Networking Function - Townsville Enterprise
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TOURISM FUTURES FORUM 2018
Friday 23 March 2018
8:30am–4:30pm & 4:30pm Networking Function
The Ville Resort—Casino
TOWNSVILLE CHARTERS TOWERS HINCHINBROOK PALM ISLAND BURDEKIN
Tourism Futures Forum The 2018 Townsville North Queensland Tourism Futures Forum and Networking Function will give you the opportunity to hear from a number of inspiring speakers who will provide learnings that you can apply within your own business or workplace. Date Friday 23 March 2018 Time 8:00am for 8:30am – 6:30pm Venue The Ville Resort–Casino, Ballroom 1 Sir Leslie Thiess Drive, Townsville Cost Full Day Townsville Enterprise Member – $189 each Townsville Enterprise Non Member – $249 each Student – $119.52 each (USE STUDENT PROMO CODE AT CHECKOUT) Business Insights Session Only Townsville Enterprise Member – $59 each Townsville Enterprise Non Member – $79 each RSVP 5:00pm Friday 16 March 2018 Tickets townsvilleenterprise.com.au Note Business Insights Session is from 8:30am – 11:00am and doesn’t include catering. Full day tickets include morning tea, lunch and afternoon tea at the forum and canapés and drink on arrival at the networking function. Event Partners Platinum Partner Explore Property exploreproperty.com.au Networking Function Partner The Ville Resort–Casino the-ville.com.au Keynote Speaker Partner – Gus Balbontin TAFE Queensland North tafenorth.edu.au
Program
8:00AM—8:30AM REGISTRATIONS OPEN
8:30AM—8:35AM CONFERENCE OPENING
WELCOME
Kevin Gill
Chief Operating Officer, Townsville Airport
8:35AM—8:45AM TOWNSVILLE ENTERPRISE UPDATE
Patricia O’Callaghan
Chief Executive Officer, Townsville Enterprise Limited
8:45AM—9:00AM FURTHER UPDATES/SPEECHES
DISRUPTIONS, BUSINESS TRANSFORMATION AND TOURISM INVESTMENT
9:00AM—10:00AM MARKET DISRUPTION AND BUSINESS TRANSFORMATION
Gus Balbontin
Former Executive Director, Lonely Planet
10:00AM—10:40AM TOURISM INVESTMENT PANEL
Les Bone, Kernow Charters Towers
Paul Victory, SeaLink Queensland and Museum of Underwater Art
Michael Jones, The Ville Resort–Casino and Saltwater Development
10:40AM—11:00AM INVESTMENT
Adam Pearce
Associate Director, SME – QLD & NT, Efic – Finance for Australian Exporters
11:00AM—11:15AM MORNING TEA
EVENTS
11:15AM—12:15PM DARK MOFO TRANSFORMATION
Kate Gould
Executive Director, Dark Mofo
12:15PM—12:45PM COMMONWEALTH GAMES AND FESTIVAL 2018 UPDATE
Jeff Jimmieson
Special Projects Manager – 2018 Commonwealth Games, Townsville City Council
12:45PM—1:45PM LUNCH
SOCIAL MEDIA, MARKETING AND THE CUSTOMER EXPERIENCE
1:45PM—2:30PM BEST OF QUEENSLAND EXPERIENCES
Michael Branagh
Group Executive Global Marketing, Tourism and Events Queensland
2:30PM—2:50PM THE CUSTOMER JOURNEY
Lisa Woolfe
Tourism Marketing & Strategic Projects Executive, Townsville Enterprise Limited
2:50PM—3:15PM RUNNING AN EFFECTIVE SOCIAL MEDIA CAMPAIGN
Bridget Evans
Marketing Manager, Paronella Park
3:15PM—3:30PM AFTERNOON TEA
TRENDS IN TOURISM
3:30PM—3:50PM CRUISE UPDATE
James Coughlan
Shore Excursion Manager, Australia, Intercruises Shoreside & Port Services
3:50PM—4:20PM AIRLINE TRENDS AND NEW ROUTE OPPORTUNITIES
Adam Rowe
General Manager, Business Development and Marketing, Queensland Airports Limited
4:20PM—4:30PM SURVEY AND CLOSING
Master of Ceremonies
Bridget Woods
Director – Tourism and Events, Townsville Enterprise Limited
4:30PM—6:30PM NETWORKING FUNCTION – THE QUARTERDECK
Speakers
GUS BALBONTIN
Lonely Planet
Market Disruption and Business Transformation
G
us is the former Executive Director and Chief Technology Officer
at Lonely Planet. This combined with his background in
investing, advising and founding new start-ups has enabled Gus
to equally engage with people from the mailroom to the boardroom,
from embryonic start-ups to large public corporations. With his ever
curious and experimental style, he worked with some amazing people
and companies to help Lonely Planet tackle the digital revolution and
muscle through a decade of disruption by developing products and
technology platforms that contributed to the revolution in travel and
media. He has now hung up the boots of corporate life and is ready to
share his experiences with others. Gus talks of business disruption and
transformation, plus the successes and failures of a media industry that
continuously goes through significant reinvention. The lessons he
shares can be applied to every industry, business and individual facing
the challenges of the 21st century.
Some key achievements are:
ead one of the most significant global restructures that put Lonely
L
Planet back in the black and positioned the company to better tackle
digital transformation.
Refocused the vision and investment of LonelyPlanet.com to the
travel forum, gaining customer intent, destination content and daily
engagement.
Reset the investment and structure of Lonely Planet social strategy
across the world with a focused team and clear direction: help more
people travel.
Significantly reduced costs in IT while adding flexibility to the global
operation by moving the server requirements to the cloud, shifting
from SAP to Netsuite, and putting LP on Google Apps.
Developed strong innovation partnerships with companies like
Nokia, Apple, O’Reilly Media, Google, GoogleX, and more.
Launched dozens of products across a range of digital and print
media (news, apps, books, etc).
LES BONE
Kernow Charters Towers
Tourism Investment Panel
L
es has been based in purchased in 2006 and Other planned attractions
Hong Kong/Macau plans were commenced for a and facilities include a
for the last 24 years mixed lifestyle development. spa and gym, lake-side
having been born and The site had already been restaurant/bar, wedding
bred in Cornwall, UK. earmarked for a community chapel, entertainment and
During this time he has lake, but with the Council at function centre, distillery,
been involved in financial the time turning down the glamping and a range
services and private equity, idea, Les decided to go it of sporting activities.
making both direct and alone and worked closely ‘Kernow Charters Towers’
indirect investments in a with Crystal Lagoons to currently has 15 high-
broad number of sectors design a lagoon which would quality strata-titled
in many countries. have an area of private apartments used for
access for residents but also short-stay letting, together
The old Mosman Hall was another giving public access. with resort-style pool.
Speakers
PAUL VICTORY
SeaLink Queensland
Tourism Investment Panel
P
aul Victory is a has taken on a national working with Government
General Manager business growth and and the Honeycombe
at SeaLink and has innovation role for SeaLink. Group on the development
a long history in tourism of a marine tourism
and leisure services in the Paul has been a Director of precinct for Townsville.
Australian tourism industry. Townsville Enterprise Limited
since 2013, chairing the Paul graduated from
Paul was General Manager Regional Tourism Committee. Victoria University in 1997
at SeaLink Queensland for with a Masters Degree,
six years, managing services Paul instigated, and is having completed an
throughout Northern leading a team to deliver the undergraduate degree in
Australia with services Museum of Underwater Art Adelaide and post graduate
also based in Darwin and project for Townsville and is business studies in Perth.
KATE GOULD
Dark Mofo
Dark Mofo Transformation
K
ate Gould is an arts Symphony Orchestra and online platforms successfully
consultant and digital Government of South selling the software platforms
entrepreneur. Former Australia. As Executive in 2016 and 2017. Kate Gould
CEO and Associate Artistic Director of Dark Mofo, held executive producer
Director of the Adelaide Gould has contributed to the roles with the Brisbane
Festival, Kate consults to success of this new festival. Festival and the Queensland
arts agencies, festivals, Only five years old Dark Performing Arts Centre.
events, venues, government Mofo now returns over $50 She also held executive
and university sectors. million in economic benefit management roles with
Her clients include Mona, to Tasmania each winter commercial producer The
Dark Mofo, Monash employing over 1000 people Gordon Frost Organisation.
University, Flinders in 2017. Kate also founded
University, Adelaide a start- up business of three
JEFF JIMMIESON
Townsville City Council
Commonwealth Games and Festival 2018 Update
J
eff Jimmieson is Jeff has had a 30 year in Townsville and
the Manager of career in major event North Queensland.
Special Projects – creation and production
Commonwealth Games for including producer of iconic Jeff works as a consultant
the Townsville City Council. Townsville events including on national events including
He is responsible for all of VP60 and VP70, Skyshow, the past seven NRL Grand
Council’s commitments to T150 – Townsville’s 150th Finals, Dally M Awards,
the Commonwealth Games Anniversary Celebrations State of Origin Series and
as an Event City and is the and Centenary of ANZAC concerts and festivals by
Creative Director of Festival Commemorations. He international artists.
2018 (Townsville) held has produced over
concurrently with the Games. 500 significant events
Speakers
LISA WOOLFE
Townsville Enterprise Limited
The Customer Journey
L
isa has managed a further expand the region’s campaign. This campaign
number of projects in exposure through social was awarded a silver
her six year career at media, Lisa commenced an prize at the Queensland
Townsville Enterprise that influencer program which is Tourism Awards. Lisa has
have helped to promote a combination of engaging also developed a range of
the Townsville North with local influencers/ collateral for the destination
Queensland region. In her bloggers and bringing including the region’s
current role as Tourism popular influencers from official Holiday and Travel
Marketing Executive, across different markets Guide, Driving the Great
Lisa is responsible for into the region. In 2017, Lisa Barrier Reef and the 2018
managing consumer facing lead the region’s biggest Events and Insider Guide.
campaigns and assets. To events focused marketing
BRIDGET EVANS
Paronella Park
Running an effective social media campaign
B
ridget Evans is a self- not rocket surgery, and that has been instrumental in
confessed spelling anyone can do it (however pushing Paronella Park
and grammar nazi, she won’t give her boss towards success in social
a RuPaul’s Drag Race access to the company media, and wrote Paronella
aficionado, passionate Facebook account). Plain- Park’s winning submissions
vodka supporter, and speaking and enthusiastic, for this year’s Queensland
the Social Media and she believes that people Tourism Awards in the
Communications Manager who use jargon to mystify Tourist Attractions and
for Paronella Park. She the process are the People’s Choice categories.
believes that Social Media is absolute worst. Bridget
ADAM PEARCE
Efic – Finance for Australian Exporters
Investment
A
dam is responsible for throughout QLD, focusing on was Senior Specialist
delivering financial managing customers across Property and Specialist
solutions to small diverse industries including Corporate Manager (CBD and
and medium size export professional services, real Regional QLD), responsible
businesses to help them estate, manufacturing, for generating new business
build their business overseas. tourism, engineering, and providing tailored
natural resources, and solutions to a diversified
Adam has 17 years of ASX listed companies. portfolio of clients with a
regional, corporate and turnover up to $250M.
business banking experience Prior to joining Efic, Adam
Speakers
ADAM ROWE
Queensland Airports Limited
Airline trends and new route opportunities
A
dam has worked After close to 10 years with In this role, Adam oversees
across numerous Virgin Australia and more airline relationships across
business functions recently Tigerair Australia, Townsville, Gold Coast,
in his career in aviation, where he was Commercial Mount Isa and Longreach
including network planning, Director, Adam joined airports, including new route
revenue management, Queensland Airports Ltd as and capacity development,
sales, IT, communications, General Manager Business co-operative marketing
marketing and digital. Development and Marketing. and pricing negotiations.
JAMES COUGHLAN
Intercruises Shoreside & Port Services
Cruise Update
S
tarting in the cruise ports around the globe. development and delivery
game at the age of 10 years later it was time of all Australian ports for
20 years old, James to come back home and 14 different cruise clients.
went to sea as a qualified arrange things from the This provides James
Chef onboard Crystal other side of the gangway. with the knowledge and
Cruises before 1 year Since 2013, James has understanding of all
later transferring to the leaded the Intercruises aspects of the touring
shore excursion team Australia Shore Excursion side of cruise ships and
where he arranged tours department where he the realities they bring.
for the 6 guests in over manages all aspects of the
120 countries and 600 Product, Operations, port
townsvillenorthqueensland.com.au
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