Media kit Print + Digital 2023 - www.kl-magazin.de - Gentner Verlag
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FROM THE INDUSTRY
FOR THE INDUSTRY
Media kit
Print + Digital
2023
GettyImages | denisik11
MAGAZIN Fachzeitschrift für den Ofen- und Luftheizungsbau
www.kl-magazin.de
MAGAZIN Fachzeitschrift für den Ofen- und Luftheizungsbau
Contact
Media kit 2023
Content Your Contacts
Head of Media Sales Editor-in-Chief
Page 2 Content
Monika Müller Jutta Lorenz
Page 3 Profile Phone: +49 711 6 36 72-864 Phone: +49 711 5 40 41 91-0
mueller@gentner.de Fax: +49 711 5 40 41 91-2
Page 4 Title portrait
Order Management lorenz@gentner.de
Page 5 Magazine: Brief description / circulation analysis Carmen Welte Subscriptions
Page 6 Magazine: Reader demographics Phone: +49 711 6 36 72-828 Phone: +49 711 6 36 72-406
welte@gentner.de abo@gentner.de
Page 8 Magazine: Reader analysis
Page 9 Magazine: Price list / formats
Page 12 Formats and technical specifications
Page 14 Schedule and topics
Page 16 Special: Industry Guide 2023
Page 17 K&L Crossmedia
Page 18 Website: Portrait/usage data
Page 19 Website: Prices/forms of advertising
Page 20 Newsletter: Prices/forms of advertising
Page 21 Stand-Alone-Newsletter
Page 22 Dossier
Page 23 Webinars
Page 25 Digital company license
Page 26 Portfolio Print & Digital
Page 27 Contact
2
MAGAZIN Fachzeitschrift für den Ofen- und Luftheizungsbau
Profile
Media kit 2023
From the industry – Topics Target group Reader structure
for the industry practice-oriented and well- Stove builders – planning, 74 % of K&L readers are owners,
founded technical articles from onsulting and executing specia-
c Co-owners, self-employed1
the the fields of stove and air list companies for tiled stove and
heating construction and tiled air heating construction as well as
stove industry open fireplaces (tiled stove and
air heating construction specialist
companies)
1,183 Transparency Organ 14-day newsletter
Subscribers2 ivw audited of the ZVSHK, the AdK with 1,302 subscribers3
and the GGK
1 Reader analysis 2019 / teleResearch, Institute for Market Research
2 Quarterly circulation IVW 02/22
3 Publisher’statement, recipient files of the K&L Newsletter, June 2022
3
MAGAZIN Fachzeitschrift für den Ofen- und Luftheizungsbau
Trade journal
Title portrait 1
Media kit 2023
1 Titel: K&L MAGAZIN Fachzeitschrift für 8 Organ: Organ of the ZVSHK – Zentralverband
den Ofen- und Luftheizungsbau Sanitary, Heating and Air C onditioning,
the AdK – Working Group of the
2 Brief description:
German Tiled Stove Industry and the
The K&L Magazin provides practical information and is operational
GGK – Tiled Stove Quality Association
concerns on technical, economic and developmental issues, trends
9 Membership/Participation: –
and problems in the fields of stove and air of stove and air heating
construction and the tiled stove industry. The editorial topics are ge- 10 Publisher: Alfons W. Gentner Verlag GmbH &
ared to the know-how and information expectations of the planning Co.KG
and information expectations of the planning, consulting and speci- Postfach 10 17 42, 70015 Stuttgart
alist companies and is also trend-setting for the relevant the relevant Forststraße 131, 70193 Stuttgart
specialist wholesalers, cooperatives, manufacturers, architects, Phone + 49 711 63672-0
chimney sweeps, associations and construction planning companies. www.gentner.de
3 Target group: 11 Publisher: Alfons W. Gentner Verlag GmbH &
Co.KG
Decision-makers in the specialist fields of stove and air heating
construction and the tiled stove industry, planning, consulting and 12 Advertisements: Monika Müller, Advertising Manager
executing specialist companies, specialist wholesalers, cooperatives, Phone: +49 711 6 36 72-8 64
manufacturers, architects, chimney sweeps, associations, building mueller@gentner.de
planning companies, consulting engineers, technical schools. 13 Editorial: Jutta Lorenz (Editor-in-Chief)
4 Frequency: 8 editions 14 Scope analysis: 2021 – 8 editions
5 Booklet format: DIN A4 Overall scope: 504.00 pages 100.00 %
6 Volume 36th year 2023 Editorial section: 398.60 pages 79.09 %
Advertising section: 105.40 pages 20.91 %
7 Subscription price: Annual subscription domestic 84.90 €
(2022 without postage) Annual subscription thereof:
foreign countries 84,90 € Occasional advertisements 2.77 pages 2.63 %
Single copy price 18,00 € Bound inserts/container 0 pages 0.00 %
inserts
Own advertisements 42.54 pages 40.36 %
Inserts 5 piece
15 Content analysis of the not surveyed
Editorial section 4MAGAZIN Fachzeitschrift für den Ofen- und Luftheizungsbau
Magazine
Brief description / circulation analysis 2
Media kit 2023
1 Circulation auditing: 3.1 Print run Germany 3.2 Print run abroad
– Nielsen 1 13.06 % 357 Copies Switzerland 25.93 % 37 Copies
2 Circulation analysis: C opies per issue on an annual average
(from 01.07.2021 to 30.06.2022) Nielsen 2 14.22 % 389 Copies Austria 57.78 % 83 Copies
Print run: 3,100
Scandinavia 2.96 % 4 Copies
Actual circulation 2,881 thereof abroad 144 Nielsen 3A 12.58 % 344 Copies
(TvA): Benelux 0.74% 1 Copies
Sold circulation: 1,245 Nielsen 3B 17.05 % 467 Copies
Subscribed copies: 1,228 of which members’ copies: 184 France 0.74 % 1 Copies
Other sales: 17 Nielsen 4 21.21 % 581 Copies
Italy 6.67 % 10 Copies
Free copies: 1,636
Nielsen 5+6 10.63 % 291 Copies Eastern
Permanent recipients: 148 3.70 % 5 Copies
Europe
Alternating recipients: 1,488
Nielsen 7 11.26 % 308 Copies USA/
Advertising copies: 0 0.00 % 0 Copies
Canada
Residual, archive and 219 Total 100 % 2.737 Copies Other
voucher copies: foreign 1.48 % 2 Copies
countries
3 Geographical distribution analysis
% copies Abroad 100 % 144 Copies
Germany 94.99 2,737
Abroad 5.01 144
Actual circulation 100 2,881
5MAGAZIN Fachzeitschrift für den Ofen- und Luftheizungsbau
Magazine
Reader demographics 3-E
Media kit 2023
1.1 Industries/branches of trade/companies
Readership groups Ratio of actual circulation Germany
Term according to “Classification of branches of trade” by Federal Statistics Agency % copies
Planning, advising and executing specialized companies for tiled stove and air heating
construction as well as for the specialist field open fireplaces (tiled stoves and air heating 65.1 1,876
specialist companies)
Wholesale/specialized trade for tiled stoves and air heating construction, heating,
14.3 412
air technology and air-conditioning
Manufacturers of products for the tiled stove and air heating construction, open fireplaces 0.3 9
Consulting engineers, planning, advising and project planning specialized companies,
11.1 320
design sites, construction firms, architects
Chimney sweepers as supervisory body for emission control, associations, guilds,
9.2 265
technical schools, others
actual circulation 100 2,881
6MAGAZIN Fachzeitschrift für den Ofen- und Luftheizungsbau
Magazine
Reader demographics 3-E
Media kit 2023
Brief summary of the data collection method for the AMF-card 2 and 3-E
1 Method: 3 Description of analysis:
Circulation analysis by data evaluation – total data collection 3.1 In reference to the total (percentage surveyed):
2 Description of recipients at the time of data collection: Total (TvA) 2,881 100.00 %
2.1 Description of recipient pool: Thereof not collected in survey 204 7.08 %
(trade fairs, book trade, etc.)
The addresses of all recipients are collected in the recipient
The survey represents of the total (TvA) 2,677 92.92 %
data pool. Due to existing postal information, the data can
be sorted into Nielsen regions and recipients in Germany and 3.2 Date of analysis: July, 30th 2021
abroad respectively. In addition, the line of businesses is also 3.3 Description of data base:
included. The following source was used to correlate the branches of
2.2 Total number of recipients in pool: 8,170 trade to the addresses of the recipients:
information by the recipients
2.3 Total number of varying recipients: 6,651
2.4 Structure of recipients of an average issue according to 3.4 Target of the analysis: not applicable
distribution channels: 3.5 Definition of the reader: not applicable
› paid circulation 1,245 3.6 Time period of the analysis: July 2021 – June 2022
thereof: subscribed copies: 1,228
3.7 Responsible for the analysis: Gentner Verlag
single copy sales: 17
other sales:
Actual distributed circulation (TvA) 2,881
› thereof Germany 2,737
› thereof abroad 144
› Free copies 1,636
permanent free copies 148
varying free copies 1,488
advertising copies 0
7MAGAZIN Fachzeitschrift für den Ofen- und Luftheizungsbau
Magazine
Reader analysis 1
Media kit 2023
K&L MAGAZIN is read for 29 minutes on average
Don’t read K&L 0%
Up to 15 minutes 23 %
16 to 30 minutes 48 %
31 to 45 minutes 15 %
46 minutes to 1 hour 10 %
1 to 1.5 hours 3%
1.5 to 2 hours 1%
More than 2 hours 0 %
Don’t know 0 %
K&L readers are mainly proprietors, co-owners, self-employed
Proprietor, co-owner, self-employed 74 %
Helping family member 6%
Salaried managing director 3%
Departmental head 7%
Master tradesman 3%
Other salaried employee 7%
Quelle: Reader Analysis 2019
Carried out and evaluated from 17 October - 19 November 2019, teleResearch, Insitut für Marktforschung
8MAGAZIN Fachzeitschrift für den Ofen- und Luftheizungsbau
Magazine
Ad price list no. 33 valid from 01.01.2023 P
Media kit 2023
1 Ad formats and rates: all rates are subject to VAT
Format colour rate** Print space formats Bleed formats*
(up to 4c) in € width × height in mm width × height in mm
Ad page 2,972.– 187 × 265
1/1 Page 2,300.– 187 × 265 210 × 297
↕ 139 × 265
3/4 Page 1,943.–
↔ 187 × 189
↕ 123 × 265 ↕ 132 × 297
2/3 Page 1,806.–
↔ 187 × 170 ↔ 210 × 188
Juniorpage 1,439.– 135 × 190 145 × 208
↕ 91 × 265 ↕ 101 × 297
1/2 Page 1,376.–
↔ 187 × 130 ↔ 210 × 148
1/3 Page 1,092.–
↕ 59 × 265 ↕ 69 × 297
↔ 187 × 85 ↔ 210 × 103
9MAGAZIN Fachzeitschrift für den Ofen- und Luftheizungsbau
Ad price list no. 33 valid from 01.01.2023
Magazine
P
Media kit 2023
Format colour rate** Print space formats Bleed formats*
(up to 4c) in € width × height in mm width × height in mm
1 col. 43 × 265 54 × 297
1/4 Page 977.– 2 col. 91 × 130 101 × 148
4 col. 187 × 63 210 × 81
1 col. 43 × 130 54 × 148
1/8 Page 746.– 2 col. 91 × 63 101 × 81
4 col. 187 × 30 210 × 48
1 col. 43 × 63
1/16 Page 357.– 2 col. 91 × 30
4 col. 187 × 15
4. Cover page 2,630.– 187 × 265 210 × 297
in the contents (1/2 page) 1,491.– 91 × 265 101 × 297
Cover page package**
Image without text on
the Title page + short
explanation Table of Photo: 210 × 187 *, 300 dpi
3,140.–
contents (max. 15 lines Ad 187 × 265
of 30 characters each)
+A dvertisement on 2nd
cover page, 4c
* Format in bleed plus 3 mm bleed on all sides.
** Text-free product image on the front page + advertisement 1/1 4c on the 2nd cover page.
Deadline for this placement is 4 weeks before publication date.
In principle, advertisements can be cancelled up to the advertising deadline. Cancellation must be made in writing. Special forms of advertising such as title pages and cover pages cannot be cancelled.
10MAGAZIN Fachzeitschrift für den Ofen- und Luftheizungsbau
Magazine
Ad price list no. 33 valid from 01.01.2023 P
Media kit 2023
2 Surcharges: 5 Ad specials:
Placement for compulsory placement 10 % of the ad rate Bound inserts (discounts according to frequency):
instructions (no discount) 2 pages 1,491.00 € 4 pages 2,231.25 €
Colours: Special colour, each colour 551.25 € Technical quidelines upon request. Paper quality up to 170g/m2,
3 Discounts: Ads within 12 months (insertion year) more weight on request. Discounts according to frequency as
stated.
Frequency Quantity
Loose inserts (no discounts available):
3 ads 5% 2 pages 5% up to 25 g weight – 320.25 €/thousand
6 ads 10 % 4 pages 10 % Incl. postal charges, higher weight on request. Format only up to
200 mm width × 287 mm height. Split run: technical surcharges
8 ads 15 % 6 pages 12 %
65 Euro (no discount available and AE not possible).
12 ads 20 % 8 pages 15 % Further ad specials: on request
12 pages 20 % 6 Contact:
Combination discounts See order confirmation after booking.
As part of the Gentner combination, the titles SBZ, TGA Fachplaner, Gebäude-
Energieberater, KK DIE KÄLTE + Klimatechnik, GLASWELT, K&L Magazine,
7 Terms of payment:
ERNEUERBARE ENERGIEN and photovoltaik can be combined. If at least two titles 2 % discount on payment within 8 days from date of invoice.
are combined, the following discount applies in addition to the respective contract No discount on classified ads, mail charges, classified box number
discount:
with identical frequency in:
charges, quotation mail charges. Net 30 days from date of invoice,
two titles: 10 % three titles: 15 % four titles: 20 % five titles: 23 % advance payment reserved. USt ID Nr. DE147510257
for different frequency in:
Bank details:
two titles: 5 % three titles: 8 % four titles: 10 % five titles: 15 %
The combination discount is granted if advertising is carried out in the Baden-Württembergische Bank
same format within one calendar year. IBAN: DE72 6005 0101 0002 8259 22 / BIC: SOLADEST600
Deutsche Bank AG Stuttgart
IBAN: DE33 6007 0070 0165 0100 00 / BIC: DEUTDESS
Postbank Stuttgart
IBAN: DE38 6001 0070 0031 9657 07 / BIC: PBNKDEFF
BAWAG Wien
IBAN: AT24 6000 0000 0161 2538 / BIC: OPSKATWW
Please note our general standard terms and conditions:
PostFinance Zürich
http://www.gentner.de/Anzeigen-AGB
IBAN: CH72 0900 0000 9182 6506 4 / BIC: POFICHXXX
11MAGAZIN Fachzeitschrift für den Ofen- und Luftheizungsbau
Magazine
Formats and technical specifications F
Media kit 2023
1 Magazine format: 210 mm wide × 297 mm high (DIN A4) 6 Proof: Please note that when you send us a proof, it must
Print space: 187 mm wide × 265 mm high, be a genuine proof of the data sent by e-mail or
4 columns, each 43mm wide CD. The name of the colour parameter and proof
designation has to be printed on the proof.
2 Printing and offset print, adhesive binding, delivery of files, As a control element the Ugra/FOGRA media
binding methods: non-separated PDF-X/3 format, suitable for wedge must be printed as well. Kindly send us the
exposure proof by mail to our production management. (see
3 Data submission: Please send us your print documents only digitally, no. 9)
either per e-mail to welte@gentner.de or per CD 7 Data storage: Data is archived. Unchanged reruns are therefore
to our order management (see number 9). possible, in general. However, we cannot provide
4 Data formats: Non-separated PDF/X-3, Acrobat (PDF 1.3), CMYK any guarantee for the data.
mode 8 Guarantee: We accept no liability for the printing quality cau-
Fonts, logos and images are included. sed by incomplete or differing data (texts, colours
Resolution: image components CT: 300 dpi, line or images) sent to us.
work LW 1200 dpi The publishing house guarantees the customary
No transparencies and layers print quality for the booked title in question within
the scope of possibilities given by the printing
We reserve the right to charge for the conversion data.
of PDF files at cost price, if unsolicited other print
documents are submitted instead. 9 Contact: If you are unable to provide data in the formats as
required or by the means mentioned here, or you
5 Colours: Euro Scale cannot convert it into the formats requested, plea-
Special colours and hues that cannot be attained se do not hesitate to contact our technical hotline
by combining colours on the scale require an in any case: Phone: +49 (0) 711 636 72 -862
express agreement with the publishing house. For The postal address for submitting data by mail or
technical reasons, special colours are created from for the proofs is:
the Eurocolour Scale. Minor deviations in tonal
value are within hue tolerance in offset printing Alfons W. Gentner Verlag GmbH & Co. KG
technology. Spot colour means that your ad may z. Hd. Melanie Schweigler
only consist of two of the three additional primary Postfach 10 17 42, 70015 Stuttgart, Germany
colours (cyan, magenta and yellow) in addition to Phone: +49 (0) 711 636 72 -862
black (and/or white).
It does not influence the price of the colour ad de-
sign, if you perhaps spare the primary colour black. Please also note our information on data delivery at
https://www.gentner.de/mediaservice/datenanlieferung
12MAGAZIN Fachzeitschrift für den Ofen- und Luftheizungsbau
Magazine
Ad price list no. 33 valid from 01.01.2023 P
Media kit 2023
Job and classified ads
Format Width × height Basic price mm display Vacancies Job Searches
b/w to 4c b/w to 4c b/w to 4c
1 column line
Millimeter price 2.26 € 2.10 € 1.21 €
(43 mm wide) 4c
1/1 page 187 × 265 2,395.60 € 2,226.00 € 2,282.60 €
high 91 × 265
1/2 page 1,197.80 € 1,113.00 € 641.30 €
landscape 187 × 130
1/4 page Corner field 91 × 130 587.60 € 546.00 € 314.60 €
Box number fee 12.– 12.– 12.–
Flat rate for the creation of of the artwork
35.– 35.– 35.–
(one-time)
Our service:
In addition to print, job ads appear 2 months on www.kl-magazin.de – without additional costs!
All prices are in Euro.
13MAGAZIN Fachzeitschrift für den Ofen- und Luftheizungsbau
Magazine
Schedule and topics T
Media kit 2023
Issue 01 02 03 04
ET 11.01.2023 01.03.2023 05.04.2023 07.06.2023
AS 16.12.2022 13.02.2023 20.03.2023 19.05.2023
› Live on site: › We report on interesting companies, their products, shops and businesses respectively in every issue.
› Report: › Our reports are regular columns. Here, we introduce successful examples of stoves and installations
› Business: › In every issue we report on management, marketing, dealing with clients and much more.
› Technology: › Current topics such as furnace constructions, chimneys, tile ware, tile stoves as full heating systems
and many other topics have priority here.
Special supplement
“Spring Novelties”
Fairs and events:
KOK Austria, Wels Arbeitsseminar Bad Tölz Norddeutscher Kachelofen ISH, Frankfurt Walter-Bucerius-Seminar, World of Fireplaces, Leipzig
bauertag, Linstow Titisee
25.01.2023 – 27.01.2023 09.02.2023 – 11.02.2023 February 2023 13.03.2023 – 17.03.2023 21.03.2023 – 23.03.2023 17.04.2023 – 19.04.2023
14MAGAZIN Fachzeitschrift für den Ofen- und Luftheizungsbau
Magazine
Schedule and topics T
Media kit 2023
Output 05 06 07 08
ET 26.07.2023 06.09.2023 04.10.2023 22.11.2023
AS 10.07.2023 21.08.2023 15.09.2023 06.11.2023
› Industry: › Here you will find all timely reports on events such as the ISH, which takes place every two years, the KOK in Wels,
the Hagos General Meeting, tours of plants, interviews, ap prenticeships & vocational training and much more.
„In focus“ is a focal topic that is reported on several pages.
› Associations: › Up-to-date reports Walter-Bucerius-Seminar in Titisee, Workshop-Seminar of the Bavarian OL craft trade in Bad Tölz and
lots more news from the associations.
› Products: › Current products suggestions of interesting news from the industry.
› Companies & › What’s new in the industry? Who has changed jobs? Find out in this column
Facts:
K&L Wall Calendar 2024
Special supplement
Industry Guide 2024
15Special
MAGAZIN Fachzeitschrift für den Ofen- und Luftheizungsbau
Sector-Guide 2024
Media kit 2023
Special supplement
NEU Price Type area formats Bleed sizes**
Sector-Guide 2024 MAGAZIN Fachzeitschrift für den Ofen-
und Luftheizungsbau
Format 4c
in € Width × height in mm Width × height in mm
Branchen-Guide
Print run: 5,000 copies
= extended
2024 1/1 Page 2,300.– 175 × 241 200 × 280
distribution, ABLEIT BEDING UNGEN •
ÖFEN IM FOKUS • Thema
Änderung der 1. BImSchV
1/1 Page Product/
Ökodesign-Richtlinie 2022
Target groups: Specialist compa-
SEMINA RE • Themen
übersicht der Veranstaltungen
Company Presen- 2,300.– 175 × 241 200 × 280
nies for tiled stove tation*
and air heating
1/1 Page U2/U3/U4 2,630.– 175 × 241 200 × 280
construction,
open fireplaces, ↕ 85 × 232 ↕ 97,5 × 280
chimney sweeps 1/2 Page 1,376.–
↔ 175 × 114 ↔ 200 × 127,5
(stove builders),
planners and ↕ 55 × 232 ↕ 70,5 × 280
architects, whole 1/3 Page 1,092.–
↔ 175 × 75 ↔ 200 × 96
sale / Specialist
trade 1sp. 40 × 232 55,5 × 280
Distribution: ill be enclosed with K&L 8/23 in November –
w 1/4 Page 977.– 2sp. 85 × 114 97,5 × 140
4sp. 175 × 56 200 × 73,5
3,100 copies, Additional distribution throughout
2024 at the important industry events (trade fairs, 1 col. 40 × 114 55,5 × 138
in-house exhibitions, seminars ...), online p
ublication 1/8 Page 746.– 2 col. 85 × 56 97,5 × 86
at www.kl-magazin.de and w ww.haustec.de 4 col. 175 × 27 200 × 32,5
with more than 950,000 visits and more than ** Formats in bleed plus 3 mm bleed on all sides
1.4 million page impressions (sources ivw and
Google Analytics) Value added tax must be added to all prices. Your logo w
ith
Closing date for advertisements: November 6, 2023 Please note our Terms and Conditions at: Contact data detailed
in the
* October 30, 2023, when it must be designed by us http://www.gentner.de/mediaservice/ Manufacture
r- director y:
agb-anzeigen 50 0.– €
16MAGAZIN Fachzeitschrift für den Ofen- und Luftheizungsbau
Crossmedia
Media kit 2023
Print magazine Social Media
› Print ad › Traffic campaigns on Facebook
› Special editions for your product novelties
› Print advertorial
Website Corporate Publishing
› Display advertising › Customer magazines
› Annual reports
› Microsites
MAGAZIN Fachzeitschrift für den Ofen- und Luftheizungsbau
Newsletter Lead generation
› Display advertising › Dossier
› Text/image ad › Whitepaper
› Stand-alone newsletter › Webinar
E-Paper
The printed magazine
on your tablet
Would you like to reach your target group with your products
and services? Across all media and regardless of the device?
Let us work out your advertising campaign for you: mms@gentner.de
17MAGAZIN Fachzeitschrift für den Ofen- und Luftheizungsbau
Website
Portrait / Usage data 1
Media kit 2023
1 Web address: www.kl-magazin.de
2 Brief description:
Specialist portal for the tiled stove and air heating trade Contents:
up-to-date news, products, books & media, downloads, trade fairs
& congresses, K&L specific questions, useful links, association
news, news on technology
3 Target group:
Decision makers on the field of expertise of tiled stove and air heat
ing constructions and the tiled-stove sector, planning, consulting
and executing specialist companies, wholesalers, cooperatives,
manufacturers, architects, chimney sweepers, associations,
construction associations, consulting engineers, technical colleges.
4 Publisher:
Alfons W. Gentner Verlag GmbH & Co. KG, Stuttgart
Please note our general terms and conditions for online advertising
on www.gentner.de under menu item „Mediaservice“, which we
would be happy to send to you as well.
Phone: +49 711 6 36 72-861.
Editorial contact:
Jutta Lorenz, Editor-in-Chief
Phone: +49 711 5 40 41 91-0, lorenz@gentner.de
Contact online advertising:
Monika Müller, Advertising Manager
Phone: +49 711 6 36 72-864, mueller@gentner.de
Carmen Welte, Order management
Phone: +49 711 63672-810/811, welte@gentner.de
5 Access control:
Page impressions: up-to-date data on request
6 Data submission:
Data must be sent per e-mail at least three days prior to placement
to: datenanlieferung@gentner.de
18MAGAZIN Fachzeitschrift für den Ofen- und Luftheizungsbau
Website
Prices/forms of advertising P
Media kit 2023
Medium Rectangle Wide Skyscraper Fullbanner Superbanner
To the right of the content, appears on Next to the content, appears on all pages. Between the articles, appears on all Above the content, appears on on all
on all pages. Sticky: moves with the scrolling. pages except article detail pages pages, including the homepage. Will be
played out on mobile.
Format: 300 × 250 px Format: 160 × 600 px Format: 468 × 60 px Format: 728 × 90 px
286 € / month 233 € / month 118 € / month 170 € / month
O ther banner
formats:
On request.
19MAGAZIN Fachzeitschrift für den Ofen- und Luftheizungsbau
Newsletter
Prices/forms of advertising P
Media kit 2023
The K&L newsletter is published for registered newsletter subscribers every › Subscribers: 1,302
2 weeks between the publication dates of the print edition. › Total opening rate: 79.42 %
› Opening rate unique: 35.25 %
Banner Text image ad Video post standard › Newsletter reporting: After each campaign
standard (Status: Newsletter K&L July 2022)
Newsletter Newsletter Newsletter
Publication frequency Delivery of data
every 14 days 5 working days before dispatch date
to datenanlieferung@gentner.de
Newsletter dates 2022
12.01.2023 26.01.2023
09.02.2023 23.02.2023
Format: 560 × 72 px., Display: 270 × max. 180 px. Display: 270 × max. 180 px. 09.03.2023 23.03.2023
jpg, max. 200 KB Format to be supplied: Format to be supplied:
URL Width (fixed) 560 px.; Width (fixed) 560 px.; 06.04.2023 20.04.2023
Height max. 373 px., Height max. 373 px., 04.05.2023 17.05.2023
Head jpg, max. 200 KB, Copyright jpg, max. 200 KB, Copyright
Price: 550 €
01.06.2023 15.06.2023
Headline: max. 60 characters Headline: max. 60 characters
Teaser: max. 350 characters Teaser: max. 350 characters 29.06.2023 13.07.2023
Between two articles
URL URL 27.07.2023 10.08.2023
Price: 500 €
Price: 550 € Price: 700 € 24.08.2023 07.09.2023
21.09.2023 05.10.2023
Event promotion / Text image ad XL Video post XL
jobs Text image ad 19.10.2023 02.11.2023
Placement in the section jobs or Display: 560 × max. 373 px. Display: 560 × max. 373 px. 16.11.2023 30.11.2023
events, dates, webinars, … Format to be supplied: Format to be supplied: 14.12.2023
Display: 150 × max. 150 px. Width (fixed)) 560 px.; Width (fixed) 560 px.;
Format to be supplied: Height max. 373 px., Height max. 373 px.,
Width (fixed) 560 px.; jpg, max. 200 KB, Copyright jpg, max. 200 KB, Copyright Discounts
Height max. 560 px., Headline: max. 120 characters Optional: Headline with Acceptance within 12 months (calendar year): Discount scale
jpg, max. 200 KB, Copyright Teaser: max. 500 characters max. 120 characters 3 Newsletter 5 % 9 Newsletter 15 %
Headline: max. 50 characters URL Teaser: max. 350 characters
6 Newsletter 10 % 12 Newsletter 20 %
Teaser: max. 350 characters Price: 742 € URL
URL Price: 945 € 20
Price: 300 €MAGAZIN Fachzeitschrift für den Ofen- und Luftheizungsbau
Stand-Alone-Newsletter
Media kit 2023
Place your message individually and flexibly –
you decide „what“, „how much“ and „when“ is sent!
Are you looking for a platform to get your message across individually and flexibly in terms of timing? Our
„Stand-Alone-Newsletter“ with the look & feel of the editorial newsletter (but without editorial content) brings
only your advertising messages and images directly and exclusively to our newsletter subscribers. Due to the
werblicher Newsletter 18.01.2021
exclusivity of your advertising presence, your message reaches the attention is otherwise difficult to achieve.
Technical possibilities
You can set up and design your „Stand-Alone-Newsletter“ in a variety of ways. To do this, simply send us your
①
text and image files as well as desired links according to the specifications below.
Individual design options for „Stand-Alone-Newsletter“ @ GettyImages
Basically, all elements can be placed as often as desired and also at the preferred positions. Headline „Stand-Alone-Newsletter“ ②
Teasertext – Ique exero de ex et voluptat persperum nest, ommos ad modis delit esto dolore, te-
① Leading image ⑥ Image + text field, proportionate ③ nistia nectus eaque volum quam et verum ipsus magnam quos ad quam reculla borent, eum estis
700 pixels wide; height variable. Image goes Image: 560 pixels wide, height variable, sunt que excepta tquationsed quate si ullorum quiatis es aliqui ni blabo. Parum sit quasi restis ea-
tur? Accatis maiorestiis cus nullo min exerum nullanim ut is eicietur, sequatis aborporem. Equam
over the entire width of the newsletter. landscape format, max. 200 KB, JPG rehent vidunt quides dolestrum, sam sim dolore officabo (max. 350 Zeichen).
Headline: 35 characters, text: 350 characters;
② Headline „Stand-Alone-Newsletter“ ④
Image linking possible.
across the entire width, max. 45 characters @ GettyImages
⑦ Image + text field, 1/3 to 2/3 ratio Reines Textfeld
Platzhaltertext – de ex et voluptat persperum nest, Verlinkung ganzer Sätze oder einzelner Wörter,
③ Teaser-Text Image: 560 pixels wide, height variable, tenistia nectus excepta tad quate si ullorum quiatis es aliqui ni blabo. Kursive Textpassagen.
• Aufzählungspunkt 1 tiilla borent, eum
max. 350 characters incl. blank characters landscape format, max. 200 KB, JPG • Aufzählungspunkt 2 quate si ullorum
⑤
Headline: 35 characters, text 350 characters;
Bild + Textfeld verhältinismäßig
④ Fullbanner Image linking possible. Platzhaltertext – ex et voluptat persperum nest, om-
468 pixels wide; 60 pixels high; mos ad modis delit esto dolore, tenistia nectus ea-
que volum quam et verum ipsus magnam:
banner is aligned on the left Price 1.900 € ⑥ • Aufzählungspunkt 1 tiilla borent, eum
• Aufzählungspunkt 2 quate si ullorum
Data delivery: at least 12 working days before sending date Iqui ni blabo. Parum sit quasi rhestis eatur? Accatis
⑤ Pure text field extends across the entire maiorestiis cus nullo min exerum nullanim ut is ei-
cietur, sequatis um aborporem. Equam rehent vidunt
width of the newsletter @ GettyImages quides (350 Zeichen) mehr…
Formatting options:
Bild + Textfeld, Verhältnis 1/3 zu 2/3
– Bold/italic and underlined text passage Platzhaltertext – ex et voluptat persperum nest, ommos ad modis delit
– Bullet points esto dolore, tenistia nectus eaque volum quam et verum ipsus magnam
quos ad quam recuestiilla borent, eum estis sunt que excepta tquationsed
– Linking of whole sentences or single words possible @ GettyImages
quate si ullorum quiatis es aliqui ni blabo. Kursive Textpassagen. Accatis
maiorestiis cus nullo min exerum nullanim ut is eicietur, sequatis um abor-
⑦ porem. Equam rehent vidunt quides d quate (350 Zeichen) mehr…
IMPRESSUM
Alfons W. Gentner Verlag GmbH & Co. KG
Forststr. 131, 70193 Stuttgart
21
Postfach 10 17 42, 70015 Stuttgart
Telefon: (07 11) 63 67 2-0
Telefax: (07 11) 63 67 27 47
E-Mail: gentner@gentner.de
Geschäftsführer: Armin Gross, Robert ReischLead generation
MAGAZIN Fachzeitschrift für den Ofen- und Luftheizungsbau
Dossier sponsoring
Media kit 2023
Dossier sponsoring
The K&L dossier supports you in lead generation. As an exclusive a dvertising April 2021 | 34. Jahrgang | E 5166
www.kl-magazin.de
partner of the dossier, you will receive qualified leads from potential Gentner Verlag
customers who have a concrete interest in your product segment. Your
expenditure is low and you save your sales department the cold acquisition.
The online dossier (PDF) is prepared by us for a specific topic, e.g. inverters, Medienpartner des ZVSHK
from K&L articles with a scope of 20–30 pages and provide them with a MAGAZIN Fachzeitschrift für den Ofen- und Luftheizungsbau
linkable table of contents.
Designpreis Ofenflamme Elektroöfen Stimmungsbarometer
Gewinneröfen 2021 Strom im Kachelofen und Kamin Die Branche im März
Services:
› Exclusive advertising partner
› Cover picture can be used from the sponsor (optional)
› Logo incl. link to dossier landing page
› Exclusive display before or after the table of contents (1/1 page 4c)
› 50 Leads (data protection compliant)
Price: 4,900 €
(additional leads bookable – 50 € per lead)
You want your
company whitepaper
offer for download?
Please contact us!
22MAGAZIN Fachzeitschrift für den Ofen- und Luftheizungsbau
Webinars
Media kit 2023
Receive high Nothing is lost:
quality leads recording of the
event
Your topic with 186
up to 500 participants
Registrations
over 60 webinars on average
in 2021
72 %
Participation rate
Duration of a webinar:
approx. 90 minutes
Satisfaction rate
Receive highly
relevant ques- ~95 %
Receive Feedback tions from
through your target
live surveys group
An overview of the upcoming webinars and the
recordings of past webinars can be found on
haustec.de/haustec-webinare
Feedback
Veronique Z.: „Sehr geehrter Herr Nagel, es Stefanie K.: „Das 1. Seminar und das 2. Seminar Marion F.: „Es hat uns allen viel Freude gemacht
waren sehr gute und informative Vorträge. waren wieder absolut super. Toller Referent, mit Ihnen und dem Gentner T eam zusammen zu
Herzlichen Dank.“ super Präsentation. V
ielen Dank für diese hoch- arbeiten. Alles war jederzeit transparent und sehr
karätigen Webinare.“ professionell.’’
Source: Own count n = > 3,000
23MAGAZIN Fachzeitschrift für den Ofen- und Luftheizungsbau
Webinar package
Media kit 2023
Demonstrate your company’s expertise with a virtual technical lecture.
We organise and host your webinar (CLASSIC) with support from our editorial team (PREMIUM).
WEBINAR PREMIUM WEBINAR CLASSIC WEBINAR AUDIENCE
We organise your webinar We promote your webinar
Advice on the choice of topics
X X
and the structure of the webinar
Your expert speakers will guide
Webinar Organization
X X
through the webinar
we support you through checklists
X X
and a storyboard
Technical briefing + moderation
X X
by our webinar team
Moderation + Q&A session by our
X –
specialist editorial team
Include presentations, videos,
X X
sound files and/or surveys
Participant management by our webinar team X X
recruitment
Your logo on our landing page for
Participant
X X
webinar registration
Print advertisement to promote the webinar X X
Newsletter ads to promote the webinar X X X
Stand-alone newsletter to promote the webinar X X X
Compliant leads from live
X X
transmission and the recording
Follow-up
Webinar-
Detailed reporting X X
Submitting the questions from the webinar X X
7,500.– € 6,500.– € 2,500.– €
Price excl. VAT 24MAGAZIN Fachzeitschrift für den Ofen- und Luftheizungsbau
Digital company license
Media kit 2023
Knowledge advantage with our digital company license for your entire company
For companies, libraries and craft businesses, etc.
With our digital ERE company license, you are always well informed and up to date in your field of expertise.
The corporate digital license includes:
Photo: GettyImages
› Unlimited access to all ERE content
› E-paper issues
› Online archive
› Market overviews, issue PDFs focus and editions
› Discounted webinar participation (limited to number of licenses)
› Discounts on continuing education offerings
We have the right license for your company size!
1. Jahrgang
Gentner Verlag
ERP (ÖKODESIGN)-LABELING-HEIZTECHNIK
Call me at 0711/ 63 67 28 17 or
send me an e-mail at detzel@gentner.de.
BERATEN PLANEN VERKAUFEN
Das Energieeffizienzlabel verändert die Im Verbundlabel sind Effizienzgewinne Das Package-Labeling hat Auswirkun-
Beratung gegenüber den Verbrau- durch Solarthermie versteckt. gen auf die Planung von Heizungs-
chern. Das hat Konsequenzen. Es gilt, sie ebenfalls zu nutzen. anlagen. Detailfragen werden wichtiger.
SEITE 09 SEITE 19 SEITE 23
Jörg Detzel
Marketing- und Vertriebsleiter Alfons W. Gentner Verlag
25MAGAZIN Fachzeitschrift für den Ofen- und Luftheizungsbau
Portfolio Print & Digital
Media kit 2023
www.baumetall.de | E 3886 Juli 2022 | 18. Jahrgang | 69329 Januar 2023 | 75. Jahrgang | E 3276 E 4031
Technischer Fachverlag GmbH www.geb-info.de www.glaswelt.de www.diekaelte.de
Gentner Verlag
GLASWELT | 01.2023
Gentner Verlag Gentner Verlag
Juni | Juli
32. Jahrgang TOPAKTUELL: Vorschau 3. Digitales Fachforum Gebäudehülle
GEB
45852
www.erneuerbareenergien.de
Technischer Fachverlag GmbH Abwasser liefert Eigenstrom: KWK in Kläranlagen
Interview zum Thema Nachhaltigkeit: Mara Terzoli, Saint-Gobain Weber
KLEMPNERTECHNIK IM HOCHBAU
04 | 2022
DAS MAGAZIN FÜR DIE ENERGIEWENDE MIT WIND-, SOLAR- UND BIOENERGIE Smart geplant: Trends bei Smarthome-Systemen 07 2022
Genaues Zuspiel beim Heizen: Wärmepumpenkaskaden
ERNEUERBARE ENERGIEN 04/2022
KK DIE KÄLTE + Klimatechnik
Betriebsführung
Offizielles Organ des Bundesinnungsverbandes des Deutschen Kälteanlagenbauerhandwerks
M E S S E V O R S C H AU
im Fokus
DACH + ZUKUNFT › Der Wandel beginnt
DACH + HOLZ › Die Vorfreude steigt TOPTHEMA | Investitionsgüter und Digitalisierung S. 20
DACH + TURM › Startschuss einer großen Reise GLAS | Wie lange laufen unsere Floatwannen noch? S. 42
KÄLTETECHNIK ➔ Kaltlufttechnik bis -110 °C
Jetzt haben Betreiber die Chance, Versäumnisse FENSTER | So macht der Laser auch Vogelschutzglas S. 68
KLIMATECHNIK ➔ Zuverlässig im Wechselbetrieb
der vergangenen Jahre nachzuholen. | 21 SONNENSCHUTZ | Greta ist das, was dem Markt gefehlt hat S. 70
AUS DEM HÄNGER ➔ Erste Nachwuchswerbung in einer Schule www.kaeltenklub.de
ABDICHTUNGSLÖSUNGEN
Schwerpunkt
Bendex - FÜR DIE ENERGETISCHE GEBÄUDESANIERUNG
Quartierskonzepte.
Building Progress • Erfahrungen aus Quartierssanierungen in Duisburg und Ludwigshafen Mehr erfahren
Blechbearbeitung beginnt bei Bendex Es ist flexibel, sagt Die große • Umsetzungshemmnisse und Erfolgsfaktoren in Quartiersprojekten
die Beständigkeit. Modul-Schau • Simulation eines Quartiers in Bremen mit „Flussheizung“ CLEVER N
Ein offener Dialog ermöglicht uns die
Auf der Intersolar zeigten • Interview: Erfahrungen der Energieagenturen mit Quartierskonzepten
SANIERE
individuelle Vertragsgestaltung.
Hersteller ihre neuesten
Entwicklungen. | 38
• Zwei Studien zur Wärmeplanung in Wohngebieten
KXZ – die
10 bis 20fach schnellere Abläufe
www.diekaelte.de
Fehlerfreie Durchgängigkeit Vom Basis- bis zum Vollwartungsvertrag, ab Inbetriebnahme
Gegen den Fachkräftemangel
oder mittendrin, national oder international – für die erfolg-
reiche Umsetzung der passenden Servicestrategien diskutieren
wir auf der Höhe der Zeit und treffen gemeinsam die richtige
Mini-Serie
E-Mobilität 2. Generation
Für eine starke Aus- und Weiterbildung Entscheidung für die Instandhaltung Ihrer Windprojekte. Elektroautos geben Strom
ans Netz ab. Was kann
Für ein starkes Spengler-Handwerk deutsche-windtechnik.com gute Ladetechnik? | 45
www.bendex.at
24/7 ONLINE BESTELLEN: shop.iso-chemie.eu
51-6291-22 AZ Motiv KXZ_Titel-210x155.indd 1 15.03.22 15:23
Titelanzeige_Glaswelt_CLEVER_SANIEREN_210x170.indd 1 15.12.2022 07:19:35
0400_UMSCHLAG_OC.indd ere_artikelvorlagen 31.05.22 13:24
BAUMETALL ERNEUERBARE Gebäude- GLASWELT haustec.de KK DIE KÄLTE +
Klempnertechnik ENERGIEN Energieberater Fassade, Fenster, Glas Das Entscheider-Portal Klimatechnik
im Hochbau Das Magazin für die Das Magazin für und Sonnenschutz des [Fach]Handwerks Fachzeitschrift
baumetall.de Energiewende den entscheidenden glaswelt.de haustec.de Kälte-, Klima- und
erneuerbareenergien.de Energie-Experten gw-news.eu (Englisch) Lüftungstechnik
geb-info.de diekaelte.de
Juni 2022 | 35. Jahrgang | E 5166 2022 | 14. Jahrgang | 75212 E 5444
RUBRIK
www.tga-fachplaner.de
www.kl-magazin.de
Gentner Verlag
www.photovoltaik.eu
Gentner Verlag
01.2023 E 6077
Gentner Verlag
www.tga-fachplaner.de
Gentner Verlag
Medienpartner
des ZVSHK 01.2023 E 6076
Gentner Verlag
DAS SHK-MAGAZIN
Medienpartner des ZVSHK
MONTEUR
MAGAZIN
SBZ DAS SHK-MAGAZIN 01.23
Fachzeitschrift für den Ofen- und Luftheizungsbau
THE SMARTER E MONTAGE SOLARSPEICHER
TGA FACHPLANER 08 . 2022
Versorgungssicherheit Stimmungsbarometer Flutopfer ENERGIETECHNIK Viele Bremsen bei Erdreich-Wärmepumpen 6
Holzwärme ist wichtiger denn je So steht es um die Branche Ein Ofenbauer berichtet Trendsetter: Im Mai Webinar: Zum Schutz Innovationen: Neue GEG Konzept zur Umsetzung der 65-Prozent-EE-Vorgabe liegt vor 14
zur Messe gab es vor Blitzen tauchten Systeme für private SANITÄRTECHNIK Legionellenwachstum neu gemessen 28
NICA
wieder spannende jede Menge Fragen und gewerbliche
WOHNUNGSLÜFTUNG Wärmerückgewinnung entlastet Stromnetz 42
Awards. SEITEN / auf. SEITE Kunden. SEITE
photovoltaik Juni 2022 – Wechselrichter
Bild: Slavomir Valigursky – stock.adobe.com
Zehnder
auf der
www.kermi.de Aus Liebe zum Duschen. Kermi. SHK in Essen:
Design-Heizkörper Komfortable Raumlüftung Heiz- und Kühldecken Clean Air Solutions Halle 1
Stand 1C33
WECHSELRICHTER & STROMSPEICHER Ausgezeichnete Lüftungsgeräte-Generation
Lieferkrise: Wer Sanitär + Elektro Wärmepumpe
Heizung
Fachkräftebedarf
Optimale
Spezial
CO 2-Belastung
Wie funktioniert
eigentlich
Zehnder ComfoAir Q
So harmonieren Neue SBZ-Serie Mitarbeiter gesucht?
Aufstellung von der ein Wärmepumpen-
Foto: Heiko Schwarzburger
hat noch Chips?
Noch effizienter, leiser und intelligenter: Die ausgezeichnete
Lüftungsgeräte-Generation Zehnder ComfoAir Q für noch
beide Gewerke in über die Grundlagen Wärmepumpen
SBZ Exklusiv stellt Raumluft Heizkörper mehr Komfort für den Profi. Mehr über das beste Raumklima:
— SEITE 15
Lösungswege vor www.zehnder-systems.de always the best climate
der Vorwand der Technik
K&L Magazin photovoltaik SBZ smartLiving TGA+E-Fachplaner
Fachzeitschrift für Solartechnik für Sanitär.Heizung.Klima Das Magazin rund um Magazin für Technische
den Kachelofen- und Installateure | Planer | Sanitär-, Heizungs-, die Immobilienwelt in Gebäudeausrüstung
Luftheizungsbau Architekten Klima- und der Region Stuttgart und Elektrotechnik
kl-magazin.de photovoltaik.eu Lüftungstechnik smartliving-magazin.de tga-fachplaner.de
pveurope.eu (Englisch) sbz-online.de
sbz-monteur.de
26MAGAZIN Fachzeitschrift für den Ofen- und Luftheizungsbau
Your contact persons
Media kit 2023
Editorial Order processing
Editor in Chief
Jutta Lorenz O rder management Customer Content Management
Phone (0711) 5 40 41 91-0 Carmen Welte Lea Alonso Schwarz
Fax (0711) 5 40 41 91-2 Phone (0711) 6 36 72-828 Phone (0711) 6 36 72-857
lorenz@gentner.de welte@gentner.de alonsoschwarz@gentner.de
Advertising Manager Ad-Management Newsletter Customer Content Management
Monika Müller Jennifer Assmus Sven Nagel
Phone (0711) 6 36 72-864 Phone (0711) 6 36 72-810 Phone (0711) 6 36 72-870
mueller@gentner.de assmus@gentner.de nagel@gentner.de
Ad Management Display Digital Sales/Campaigning
Katharina Nitzsche Fabian Öhrle
Phone (0711) 6 36 72-811 Phone (0711) 6 36 72-851
nitzsche@gentner.de oehrle@gentner.de
Ad-Management
Bettina Springmann
Phone (0711) 6 36 72-504
springmann@gentner.de
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