Media Kit Print 2022 - European Hospital
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Me dia K it Print 2 02 2
P RICE LIST N O 31 • VALID AS OF N OVEMBER 2021
EH Who we are 2/9 Media Kit Print 2022
EUROPEAN HOSPITAL - understanding the
challenges of healthcare in Europe
We are 100 % healthcare. Whether it´s print or online - European
Hospital brings together visionaries and
Publishing the quarterly newspaper EUROPEAN HOSPITAL (EH), we experts who are passionate about their
have been successfully providing up-to-date information and pro- common goal to enhance our quality of life and
found insights into the scientific and economic developments in the are willingly prepared to work in a highly
European healthcare sector for 30 years now. Our main topics are regulated industry that impacts us all in this
Diagnostic Imaging, Laboratory, Pathology, Surgery, and Health IT. challenging times more than ever.
European Hospital is delivered straight to the desks of those who We provide you with the news and the audience you need for your
apply and enforce live-changing innovations in healthcare. They are network efforts in the European Healthcare community.
CEOs, presidents, CFOs, in-house counsels, head physicians, IT spe-
cialists, medical directors, and all the others who are creating change
in the European healthcare system.
With healthcare-in-europe.com we publish daily updated news for the
European healthcare sector in German and English.
Mareike Scholze
Publishing Director
EH Statistics 3/9 Media Kit Print 2022
Circulation by country
country copies % in total
Austria 733 2,53 %
Belgium 530 1,83 %
Bulgaria 90 0,31 %
Croatia 225 0,80 %
Czech Republic 451 1,55 %
Denmark 256 0,88 %
Estonia 343 1,18 %
Finland 240 0,83 %
France 4.322 14,88 %
Germany 6.803 23,43 %
Great Britain 4.734 16,31 %
Greece 188 0,65 %
Hungary 443 1,52 %
Iceland 30 0,10 %
Ireland 171 0,59 % 33,5%
Italy 2.435 8,39 % Breakdown by 32,0%
Latvia 118 0,40 %
0,05 %
job title
Liechtenstein 15 24,4%
Lithuania 48 0,15 %
Luxembourg 91 0,31 %
Malta 33 0,11 % 4,3%
Montenegro 24 0,08 % 2,6% 3,2%
Netherlands 729 2,51 %
Northern Ireland 18 0,06 %
Norway 118 0,42 %
1,30 % Others Hygiene Head Medical Head CEO/CIO/
Poland 378
Management Nursing Directors Physicians COO
Portugal 145 0,50 %
Romania 126 0,43 %
Russia 430 1,48 % 23,3%
0,68 %
Breakdown by 20,0%
Serbia 197 14,3%
Slovakia 73 0,25 % speciality 10,4% 11%
Slovenia 65 0,22 %
Spain 2.583 8,90 % 8,6%
Sweden 320 1,10 % 7,4%
Switzerland 664 2,29 % 3,0%
2,0%
Turkey 315 1,08 %
Ukraine 13 0,04 %
Others 556 1,94 %
29.029 100 % Others Orthopedics ICU OB/Gyn/ Internal Surgery Cardiology Lab Radiology
TOTAL
Uro medicine
EH Editorial calendar 4/9 Media Kit Print 2022
ISSUE 1
EDITORIAL 14.02. AD PDF 24.02.
ISSUE 2
EDITORIAL 17.05. AD PDF 30.05.
ISSUE 3
EDITORIAL 10.08. AD PDF 20.08.
ISSUE 4
EDITORIAL 17.10. AD PDF 28.10.
BOOKING 18.02. PUBLISHING 01.03. BOOKING 23.05. PUBLISHING 07.06. BOOKING 13.08. PUBLISHING 27.08. BOOKING 21.10. PUBLISHING 04.11.
News and in-depth reports on hospital management and healthcare politics with special focus on
Diagnostic imaging: Ethics & governance for Diagnostic imaging: Breast imaging, molec- Diagnostic imaging: AI in oncologic imaging, Diagnostic imaging: Multiparametric ul-
AI, machine learning in MRI, novel tracers for ular imaging, 3D/4D imaging, Update on lung CEM, teleradiology, update intervention, dose trasound, neuro imaging, potentials of EEG in
imaging, PSMA/PET, Nano-MRT, Hyrid Imaging screening, Photon counting detectors management dementia diagnosis, AI in ultrasound, QA in ra-
diation therapy, patient management, contrast
IT: Data biases (in AI), IT protection, GDPR, EPR, IT: Cybersecurity, interoperability, health- IT: IT security, patient security, secure inter- agents
VNA, IT networks for hospital groups care networks, access control, smart medical faces, risk assessments, archiving & documen-
devices tation IT: IT security, patient-centered IT, secure
Surgery: surgical robotics, remote surgery, 3D wearables, Data sharing, digital solutions for
models for surgery preparation, patient safety Surgery: Minimally invasive surgery (MIS), per- Surgery: Transplantation, organ donation, patients
and process optimization formance-guided surgery, efficiency and quality rapid recovery
in OR planning, protection of OR personnel, Surgery: Robotics in lung, thymus gland,
Pathology: Tissue handling, slide preparation, digital laparoscopy (keyhole surgery) Pathology: Organoids, holistic approach in thorax and gastroenterology, AI in OR planning,
interdisciplinary work, scanning speed, pattern DP, image analysis, image analysis in nephrop- patient positioning and monitoring during sur-
recognition Pathology: Glass slides and deep learning, athology gery, postoperative complications
cancer classification, 4D imaging in pathology,
Lab: AI-driven lab diagnosis, standardized tests POC pathology, enterprise imagin Lab: Update on diagnostic tests, infectious dis- Pathology: Regulatory challenges of AI in
in mass spectrometry, IVDR, microRNAs in clin- ease surveillance in Europe, molecular diagnos- digital pathology, multiplexing, digital cytopa-
ical diagnostics, (safe) blood collection, POCT Lab: Patient-Based Real-Time Quality Control tics, modern urine analysis, IVD blood tests thology, cancer survival prediction with deep
and clinical pathways (PBRTQC), therapeutic drug monitoring, cardiac learning
markers, needlestick injuries, POCT in low and Infection prevention: Management of antibi-
Infection prevention: Sepsis prevention, middle income countries otic and multidrug resistant pathogens, clean- Infection prevention: Compliance and
(early) sepsis detection, efficacy testing of disin- ing, disinfection, sterilization – state of the art, improving hand hygiene, clinical and technical
fectants and antiseptics, outbreak management Infection prevention: Invasive procedures disinfection robots, fracture-related infections hygiene, hygienic safety of medical devices
in Europe and infections, prevention of nosocomial infec-
tions, surgical site infection (SSI)
Additional topics will be covered along with events and latest trends in areas such as cardiology, oncology, intensive care and many more.
F AIRS & C ONGRESSES F AIRS & C ONGRESSES F AIRS & C ONGRESSES F AIRS & C ONGRESSES
• ECR • ECCMID • EAU • DMEA • IFCC • AACC • ECDP • HIMSS • ESC • ECP • ISUOG • MEDICA • RSNA
EH Publication format & subscription 5/9 Media Kit Print 2022
Publication Subscription
format
Trim Size € 32 + postage
297 x 420 mm / 11.69” x 16.5”
4 EH issues (1 year)
Live Area
265 x 380 mm / 10.43” x 15”
5 columns
€ 40 + postage
50 x 380 mm each 4 EH issues (1 year)
+ 3 EH@Medica issues
Advertising material • In files created in Illustrator or Freehand the fonts have to • Please make sure to deliver images and fonts embedded in EPS
File submission requirements
be converted to paths before saving the files as EPS. formats.
• Please provide a press-optimized PDF1.3 document (300 dpi • Image files should be submitted in high resolution (300 dpi • When exporting EPS files from your software program specify 3 mm
min. or PDF/X standard) with all non CMYK colours (Pan- min.) in CMYK mode (not RGB). bleed on all sides.
tone/HKS) converted to CMYK or define a mandatory CMYK
value (in percent) for any special colour. • TIFF, EPS and JPEG are suitable formats. • Open data: Include all fonts that have not been converted to paths.
EH Advertising sizes & rates 6/9 Media Kit Print 2022
1/2 A3 1/1 A4
1/1 A3 1/3 A3
265 x 188 mm 210 x 297 mm
10.43" x 7.40" 8.26" x 11.69"
300 x 426 mm 5,955 € 265 x 127 mm 6,972 €
11.81" x 16.77" 10.43" x 5"
11,135 € 4,205 €
103 x 70 mm
4.05" x 2.67"
S1 525 €
1/2 A4
1/2 A4 1/4 A4
55 x 70 mm
103 x 297 mm
2.17" x 2.67"
4.05" x 11.69"
S2 370 €
210 x 148 mm 3,535 € 103 x 133 mm
8.26" x 5.82" 4.05" x 5.23"
3,535 € 2,070 €
EH Special advertisements 7/9 Media Kit Print 2022
Special advertisements
& reprints
EUROPEAN HOSPITAL offers several Bellyband
opportunities to realise your individual ad
format. Reprints of articles published in
EH are available in any format and printrun.
Loose insert
Cover flap
Postcard
Please contact us for more
information and prices.
EH Contact 8/9 Media Kit Print 2022
Editorial team Media team
BERND MÜLLER GAVIN HUA RALF MATEBLOWSKI
Managing Director China Germany, Austria, Switzerland
+49 9221 949 219 +86 0755 8132 4036 +49 6735 912 993
b.mueller@mgo-fachverlage.de 627416876@qq.com rm@european-hospital.com
MAREIKE SCHOLZE ERIC JUND JANE PARK
Publishing Director France, Italy, Spain South Korea
+49 201 87 126 852 +33 493 58 77 43 +82 2 7301234
scholze@european-hospital.com jund@european-hospital.com mci@unitel.co.kr
SONJA BUSKE MARIA KAISER HANNA POLITIS
Editor USA, Canada USA, Canada
+49 201 87 126 850 +1 250 726 4007 +1 301 869 6610
buske@european-hospital.com mkads@mac.com hanna@media-intl.com
DOROTHEA FLEISCHER SIMON KRAMER HANNAH WIZER
Administrative/Circulation Manager GB, Scandinavia, Benelux Israel
+49 201 87 126 853 +31 180 62 00 20 +972 3 6955367
fleischer@european-hospital.com kramer@european-hospital.com ronin@netvision.net.il
WOLFGANG BEHRENDS INGA KUHLOW CHARLES YANG
Online Editor Germany, Austria, Switzerland Taiwan
+49 201 87 126 849 +49 228 919 37 31 +886 4 23 22 36 33
behrends@european-hospital.com inga.kuhlow@beta-web.de medianet@ms13.hinet.net
SASCHA KEUTEL
Project Manager
+49 201 87 126 550
keutel@european-hospital.com
EH General terms & conditions 9/9 Media Kit Print 2022
1 Advertising order 7 Reimbursement of discounts 11 Warranty 13.2 In case of gross negligence by ordinary performance agents,
1.1 An advertising order in terms of these General Terms and Conditions 7.1 If an order is not fulfilled for reasons beyond the control of mgo FV 11.1 mgo FV warrants within the context of predictable requirements the the vicarious liability toward enterprises limited to the scope of
is a contract to place advertising in one or more forms with informa- then the principal is obliged to reimburse mgo FV in the amount best possible reproduction of the advertising material in compliance predictable damage. This does not apply to the breach of
tion and communications services, esp. the internet, for the purposes of the difference between the discount granted and the discount with the respectively applicable technical standard. However, the material contractual obligations.
of distribution, concluded between the principal and Mediengruppe actually utilised, without prejudice to any other legal duties. principal takes notice of the fact that it is not possible to produce
Oberfranken - Fachverlage GmbH & Co. KG ("mgo FV"). a programme fully free of errors given the state of the art. 14 Media data
7.2 If not otherwise agreed the principal is entitled to claim
1.2 The advertising order is subject solely to these General Terms and retroactively his discount of his actual advertising utilised within The warranty does not apply to immaterial errors. An immaterial 14.1 The media data published in the internet at the time of order
Conditions, the media data as well as the technical specifications, all one year, if he concluded a contract at the beginning of the time error in the presentation of the advertising material is given placement shall apply. The right to change is reserved with respect
of which constitute essential contractual elements. Any general terms limit which entitles him to an discount based on the media data. in particular if it is caused by to enterprises. However, price changes are only valid for orders con-
and conditions of the principal or other advertiser are deemed ex- » use of unsuitable depiction software and or hardware firmed by mgo FV if they have been announced at least one month
7.3 The claim for the discount lapses if it is not asserted within three
pressly inapplicable to the extent they deviate in any way from these (e.g. browser) or prior to publication of the advertising material. In the case of a price
months after the deadline year expired.
General Terms and Conditions. Analogously orders for advertising » disturbances of the communications network of other providers or increase the principal is entitled to withdraw from the contract.
placement pertaining to online media or other media are subject » computer loss due to system failure The right of withdrawal must be exercised within 5 working days
8 Data delivery
to the respective general terms and conditions of the relevant media. » offerings on so-called proxy servers (interim memory) that are after receiving notification of the price increase.
8.1 The principal is obliged to supply proper advertising material,
incomplete and/ or have not been updated or 14.2 Discounts are determined according to the respective valid media
in particular conforming to mgo FV technical specifications in a
2 Advertising » by a failure of the ad server of duration not exceeding 24 hours data. In order to qualify for group discounts, the capital holding in
timely manner prior to publication date. The principal bears the
2.1 Advertising in terms of these General Terms and Conditions (continuous or cumulative) within 30 days after the contractually group companies must comprise at least 50%. The claimant has the
risk for transmission of the material designated for publication, in
may be composed of one or more of the following elements, e.g.: agreed placement begins. burden of proving that such a corporate relationship exists.
particular the risk of data loss. Data media, photographs or other
» an image and/ or text, sound and/ or moving images In the event of ad server failure for a substantial period (more than 14.3 Advertising agencies and other advertising brokers are obliged to
documents belonging to the principal will be returned to him upon
(among other things banners/ buttons), 10 percent of the period booked) in the context of a time-based comply with the mgo FV media data in their offers, contracts and
demand at his own expense and risk.
» a sensitive surface that establishes a connection to other data fixed booking, the principal is not obliged to pay for the period of invoices with those advertisers.
8.2 The duty of mgo FV to retain the advertising materials ends the failure. All other claims are precluded.
when activated (clicked) via an online address designated by the three months after their last publication.
principal, subject to the control of the principal (e.g. a link), 11.2 In case of inadequate reproduction quality of the advertising 15 Payment default
8.3 The principal is to bear the costs incurred by mgo FV for changes material, the principal is entitled to claim a payment reduction or 15.1 In the event of payment default or deferral interest in the
» text placed in a newsletter.
to the advertising materials desired or caused by him. a substitute advertisement free from defects, however only to the amount of 4.5% above the respective base rate and collection costs
2.2 Advertising that cannot be immediately recognised as such by
virtue of its design will be conspicuously identified as advertising. extent that the purpose of the advertising material is impaired. will be computed. mgo FV can postpone further performance of the
9 Refusal authority In the case of miscarriage or unreasonableness of the substitute current order and demand pre-payment for the remaining
9.1 mgo FV reserves the right - even in individual call-ups in the advertisement, the principal is entitled to payment reduction or placement in the event of payment default.
3 Conclusion of contract
context of a contract concluded - to reject or block advertising cancellation of the order. 15.2 Justifiable doubt as to the principal’s liquidity entitles mgo FV to condition
3.1 Subject to individual agreements to the contrary, the contract orders at any time, if
is only deemed concluded by means of confirmation rendered in 11.3 If any defects in the advertising documents are not obvious then the publication of additional advertising material, even during the term
» their content violates the law or government regulations or the principal has no claims arising from insufficient publication. of the contract, notwithstanding any payment target originally agreed,
writing or by e-mail message or distribution of the order on line. » their content is subject to a complaint before the German
The General Terms and Conditions also apply to confirmations The same shall apply in the case of errors in repeated advertise- on prepayment of the amount and settlement of outstanding invoices.
Advertising Council (Deutschen Werberat) or ment placements if the principal does not give notice of the error
rendered orally and by telephone. » their publication is unreasonable for mgo FV due to the content, 16 Bankruptcy, judicial administration, litigation
prior to publication of the next advertisement placement.
3.2 To the extent orders are issued by advertising agencies, the origin or technical form.
11.4 The principal is to review without delay whether the advertisement In the event of bankruptcy or judicial administration, any
contract is concluded with the advertising agency, subject to other 9.2 In particular, mgo FV can withdraw advertising material already discount is deemed expired. In the event of litigation the claim in
written agreements. If an advertiser is to be the principal, then he is published free of error and to give notice immediately of any
published if the principal subsequently changes the content of the possible defects. mgo FV assures that immediately after receipt of dispute is again subject to the discount granted.
must be identified by the advertising agency. mgo FV is entitled to advertising material or subsequently alters the data to which the
demand evidence of an engagement from the advertising agency. a defect complaint the reported defect is removed. The principal
link refers and thus satisfies the conditions of paragraph 1. 17 Order cancellation/amendments, writing
only has a claim for damage compensation in the case of intent or
3.3 Advertising for goods or services from more than one advertiser 9.3 If the principal is warned or has already rendered a cease Cancellation or amendment of the order including ancillary agree-
gross negligence. The principal has the option of either a reduction
within the same advertisement (so-called association or collective and desist undertaking pertaining to certain advertising content, ments and amendments to this clause must be in writing and are
in payment or publication of a substitute placement in the amount
advertising) requires the conclusion of an additional agreement he is obliged to inform mgo FV of this in writing without delay. possible until 5 working days prior to the agreed placement date.
of cost for the defective advertising. Any further liability on the part
either in writing or via e-mail message. If the principal fails to comply with this duty, mgo FV may refuse any of mgo FV is precluded.
3.4 No exclusion of competition is possible. and all co-liability for damage arising from a repeated publication of 18 Data protection
the objectionable advertising. 12 Interruption of performance The advertising order will be handled in accordance with the data
4 Placement protection laws currently in force.
If an order cannot be performed for reasons beyond the control
4.1 If the principal does not express a placement preference for the 10 Legal warranties of mgo FV (such as software conditions or other technical reasons),
advertising, the contract is deemed concluded by confi rmation of 19 Place of performance/court of jurisdiction
10.1 The principal warrants that he holds all the rights required esp. computer failure, force majeure, strikes, due to statutory provi-
the scope defined in the order. The advertising is placed with the for placement of the advertising material. The principal indemnifies 19.1 The place of performance is Düsseldorf.
sions, interruptions for which third parties are responsible (e.g. other
agreement of the principal. Should this not be possible, mgo FV and holds mgo FV harmless for all third party claims in the context providers), network operators or service providers or for comparable 19.2 To the extent permissible, the court of jurisdiction is Düsseldorf.
decides exercising reasonable discretion and giving the greatest of this advertising order that might arise due to violation reasons, the publication of an advertisement may be prevented or If the principal is not a merchant then the court of jurisdiction is
possible account to the interests of the principal. of statutory regulations. postponed without prior notification of the principal. Every obligation governed by the provisions of the Code of Civil Procedure, to the
4.2 Only spaces stated in the respectively valid price list, resp. technical Furthermore mgo FV is released from the costs of any legal defence of mgo FV to perform the contracts and render compensation for extent that the domicile or usual place of residence of the principal
guidelines will be used for placement of advertising. that may be necessary. The principal is obliged to support mgo FV damages expires, in particular no compensation for damages will be is unknown at the time suit is filed or the principal has not relocated
in good faith with information and documents for legal defence rendered for advertising not published or not published on time. his domicile or usual place of residence outside the jurisdiction of
5 Completion deadline against third party claims. the law after conclusion of the contract.
If when concluding the contract the principal is granted the right to 10.2 The principal assigns mgo FV all the copyrights, licenses, service 13 Liability
20 Applicable law
call-up individual advertisements then the order is to be completed protection and other rights required for use as advertising in 13.1 Claims for damage compensation arising from active breach of
within one year after the contract is concluded. online media of any kind, including the internet, in particular to The contractual relationship is subject exclusively to German law.
claims; defective contract and tortuous actions arise only if intentional
reproduce, distribute, transmit, send, draw from a database and and grossly negligent on the part of mgo FV, its representatives or 21 Separability
6 Extension of order call-up, for the time and content required to execute the order. agents. This does not apply to warranted properties and the breach Should a provision of the contract or these General Terms
When concluding contracts, the principal is entitled to call up In all cases the foregoing rights will be transferred free of of material contractual obligations; in cases of the latter liability is and Conditions be or become invalid the validity of the remaining
additional advertising beyond that stated in the order within the restrictions as to location and authorise placement by means limited to predictable damage. In cases of slight negligence, claims provisions shall not be affected. The invalid provision is to be
agreed period and/ or the time limit stipulated under No. 5, subject of all known technical methods as well as for all known for damage compensation due to impossibility of performance and construed by such a valid provision that most closely approximates
to available capacity. forms of online media. default are limited to compensation of the predictable damage. the economic purpose of the invalid provision.
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