MEDIA KIT 2021 - Mobiliari Group
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MEDIA KIT 2021
ABOUT US
PUBLISHER’S NOTE
Mobiliari Group was established in 2000 by myself, after I
founded it as a custom publishing house in 1991. My late mother,
Maria Lukito, joined the company as the Bureau Chief in 1996.
With an eye on becoming one of the country’s leading publishing
houses under PT Mobiliari Stephindo (Mobiliari Group), circa 2000, MEDIA KIT
we have launched many luxury lifestyle titles, including Tatler
Indonesia, Best Restaurants Guide and Generation T Indonesia. 2021
Since then, we have achieved far more than we could ever
have dreamed of, with our rapid and significant development
achieved through the hard work of our committed team built
on professionalism, creativity, and innovation. Mobiliari
Group continues to grow and transform in print media and
successfully expanding and diversifying into the digital industry
and other sectors. Today, we have cemented our position as the
go-to source of all things fashionable for Indonesian society’s
lifestyle.
Millie Stephanie Lukito
Founder and CEO
MULTI-PLATFORM APPROACH 2,836,000 Mobiliari Total Monthly Audience Reach
PRINT AND E-MAGAZINE
Monthly
PRINT
Semarang
Monthly
Medan 3%
Tatler Indonesia 4%
Makassar
Readership : 225K 6%
Bandung
Circulation : 20K Average Age Male 8%
Annually Female 46% Total
Gen.T & BRG 54% 40 Surabaya
11%
Distribution
Quarterly
Readership : 193K Bali-
JaBoDeTaBek
55%
Circulation : 30K Lombok
Tatler Homes 13%
& Surabaya
Readership : 138K
Circulation : 25K
E-MAGAZINE Quarterly
Total Monthly Unique Visitors Total Monthly Pageviews Average Time on e-Magazine Garuda Indonesia Apps
138K 312K 2mnt 45sec 1,2M download
CIRCULATION
Garuda Indonesia In-flight Apps │ Subscribers │ VVIPs & VIPs │ Bookstores & Newsstands
Airport Lounges │ Embassies │ Government Offices │ 5-Stars Hotels │ Fine-Dining Restaurants Annually
CONTENT AFFINITY
Society, Fashion, Travel, Dining, Events, Automotive, Technology, Watches & Jewellery, Beauty & Wellness,
Art & Culture
MOBILIARI DIGITAL PLATFORM
Annual Personal Income Annual Household Income
IDR 487 M IDR 1,72 B
Monthly Website Unique Visitors Monthly Website Pageviews Average Time on Website
197,1K 411,3K 2mnt 5sec
Brand Positioning Content Language
Middle – Upper Indonesian – English
Instagram Facebook
21,7K 23,8K
Readers Age Desktop : 53%
35%
Mobile : 47%
23%
21% Female : 52%
Social &
Male : 48% Referral : 54%
12%
Direct & Organic
6%
3% Search : 46%
17-25 26-35 36-45 46-55 56-65 >65
CONTENT CREATOR
“Mobiliari is one of
the most updated
lifestyle media in
Jakarta full of the
latest trends”
Mobiliari Readers
ART PEOPLE FASHION TRAVEL
BEAUTY WATCH FOOD WINE WHISKEY
JEWELLERY WELLNESS CARS PROPERTY HOME
CONTENT – AUDIENCE MAPPING
CREATIVE CONTENT SOLUTIONS
CONTENT
Online Articles / Print and e-Magazine / Videos / Custom Publishing / Social Media
RESEARCH
Audience Survey / Audience Insights / Community Circles
DIGITAL
Engagement Solutions / Webinars / Content Syndication / EDM
EVENTS
Awards / Conferences / Experiences / Private Events
TARGET AUDIENCE
LIFESTYLE-ORIENTED
People aged 21-45 who have interests in exploring the best things in life
TREND SEEKER
Society members with their eyes trained on the latest updates of a modern, hip life
DIGITAL CITIZEN
High-mobility and social media-conscious consumers
EDUCATED
They are knowledgeable and always eager to learn
PASSIONATE
Those who are aware of different world views and will stand for their ideas and ideals
GLOBAL-MINDED
Global-oriented readers are keen to learn about different perspectives and memorable experiences
AUDIENCE ANALYSIS
AUDIENCE OBJECTIVE
INSPIRATION
Stories from the Indonesian society as a source of creativity and conversation
ASPIRATION
Influenced by leading society figures and noteworthy influencers to gain updates and to seek new experiences
INNOVATION
Future-oriented yet rooted in local identity to form new originality
LOCALITY
Loving and supporting Indonesia cultures local creators and craftspeople
AUTHORITATIVE VOICE
Definitive insider's insights on all-things about and around the society
AUDIENCE BEHAVIOUR
CONSUMPTION PATTERN
They are very curious about the latest trend and like to follow what’s trending in the society through their lifestyle
WORK & LIFE
Urban communities with a digital-conscious work and life patterns who usually live in the big cities with diverse
interests and passions
INTERESTS
They are interested in happenings within the different layers of the society and public life
OUR PRODUCTS AND SERVICES
Indonesia's leading publishing house, custom-publishing company, community and event organizer
Our flagship brand for those who are shaping culture & society in Asia
A platform for the most All the stories and soirées Interior design and property For food explorers All about fine-dining
promising millennial from Surabaya’s social trends in Indonesia’s luxury seeking the best establishments as rated by
entrepreneurs & creatives scene lifestyle market experiences culinary authorities
A charitable foundation A digital education platform Brand-new community Heart-to-heart with A wholesome chat to
focusing on education for that affordable for public to share the knowledge Indonesian movers and uncover the other side of
students aged 17 and above conduct by the experts and joy of whiskey shakers our society’s public figures
ends from Indonesia's leading luxury lifestyle authority
OUR FLAGSHIP ANNUAL EVENT
A tradition in all our markets, Tatler Ball is of the most anticipated events on
Indonesia’s social media calendar. The Tatler Ball is a tradition in Indonesia, as
well as in Hong Kong, China, Taiwan, Singapore, Malaysia, Thailand, and also the
Philippines. This year’s 21st anniversary will be celebrated grandly in Jakarta, to
usher in a new beginning post pandemic.
Friday, 22 October 2021 in Jakarta, Indonesia
A one-night celebration of success and networking for this year’s batch together with all
the Gen.T honorees and Tribe judges Tatler Indonesia had gathered since its
establishment in 2016, which is intended to inspire and empower each other to make a
positive impact for the society here, and beyond. The annual Gen.T Asia List has become
the ultimate reference of the most promising young talent around. Every year, we
select individuals whose achievements are helping to shape their country’s futures.
Wednesday, 29 September 2021 in Jakarta, Indonesia
Founded in 2017 by Millie Lukito to commemorate her late mother's dedication to
education. Maria Lukito Foundation (MLF) focuses on helping underprivileged
children to continue their higher education or vocational education. In April 2020,
MLF launched www.gurussemua.com, an affordable digital education platform
that offers various vocational programs that can help the underprivileged students
get a better education to pursue their dreams and get a better future.
November 2021 in Jakarta, Indonesia
ends from Indonesia's leading luxury lifestyle authorityABOUT: MOBILIARI – 360◦ EXPERIENCE
PRINT
What is Mobiliari – 360◦ Experience?
Known as a publishing company in 1991, Mobiliari Group has been serving the diverse Indonesian communities and
readers with a list of innovative products across different segment. Today, Mobiliari is the parent company of Tatler
Indonesia (2000), Art Stage Jakarta (2016), Maria Lukito Foundation (2017), Gen.T Indonesia (2017), Event Organizer
(2018) and Creative Agency (2019).
DIGITAL
As such, its own channels (www.mobiliarigroup.com and @mobiliari.go) has a wider range to audience and buyer of
different socio-economic levels. Mobiliari Group aims to be the forefront of news and lifestyle with a connective
ecosystem of content-making and brand exposures to maximize a client’s presence using our networks in Indonesia SOCIAL
and beyond. MEDIA
Who is Mobiliari Community?
From middle-up to upper-up segments, Mobiliari Group’s wide range of communities include those circles from its many
byproducts besides its own middle-up level of advertisers and readers.
Where can I see Mobiliari? EVENT
Digital Presence: JaBoDeTaBek, Bandung, Semarang, Yogyakarta, Surabaya, Medan, Makassar, Bali, Lombok, etc.
ORGANIZER
Homepage Website: www.mobiliarigroup.com │ Social Media: @mobiliari.go
When can I see my advertisement?
Within 1 – 2 weeks after signing the agreement and submitting the materials
TALKS
Why Do We Create Mobiliari 360 ◦ Platform?
To create an amplified impact that boost the presence of noteworthy contents from our advertisers and content - CREATIVE
makers using our one-stop content-advertising solution AGENCY
How Does Mobiliari Work?
By connecting a network of communities across middle to upper brands and tiers of online and offline platforms.
CUSTOM
PUBLISHING
For further questions or special enquiries, please contact commercial team advertising@mobiliarigroup.com or fionna.mobiliarigroup@gmail.comABOUT: TATLER INDONESIA
What is Tatler Indonesia?
Our flagship brand for those who are shaping culture and Society in Asia.
Keeping up with constantly evolving technologies and social life, Tatler Indonesia is the perfect partners for
high-net-worth readers and brands. Published under PT Mobiliari Stephindo (Mobiliari Group), since 2000,
Tatler Indonesia has become the epitome of quality and excellence.
As generations shift and a new Asia society rises, Tatler Indonesia has evolved its content and appearance
through rebranding and redesign. The magazine now also creates high-end contents geared towards
upcoming affluent second-generation and aspiring professionals.
Who is The Audience?
Who are they: Influential – Impact – Educated – Well-Travelled
What are they looking for: Inspiration – Discovery – Connection – Authenticity
Where can I see Tatler Indonesia?
Presence: JaBoDeTaBek, Surabaya, Bandung, Semarang, Medan, Makassar, Bali, etc.
E-Magazine: www.mobiliarigroup.com │ Website: www.indonesiatatler.com │ Social Media: @tatlerindonesia
Annual Personal Income: IDR 4,8 Billion │ Male-Female: 46 – 54% │ Readers Age: 21 - 60 years
Monthly Print: 20K (circulation), 225K (readership) and 12x (edition per year)
Tatler Digital: 549K (unique visitors), 1,1M (pageviews), 101K (social media) and 20K (subscribers)
When is The Indonesia Tatler Ball?
Friday, 22 October 2021 in Jakarta – Indonesia
Why Advertise with Us?
Tatler Indonesia has a direct connection to Ultra High-Net-Worth Individuals (UHNWI), affluent communities
of readers and buyers around Indonesia and within the region
How Do We Connect?
Tatler Thursday (small private event) and Indonesia Tatler Ball (annual flagship)
Conceptual Marketing Events – Partnership Events – Cross-Marketing Partnership – Virtual Events
For further questions or special enquiries, please contact commercial team advertising@mobiliarigroup.com or fionna.mobiliarigroup@gmail.comABOUT: BEST RESTAURANTS GUIDE (BRG)
What is BRG?
Launched in 2004, Best Restaurants Guide—the official dining companion to Indonesia Tatler—has become the definitive
go-to guide to culinary excellence in Jakarta, Bali dan Surabaya.
This book is remained sophisticated, yet user-friendly package now supported by digital products and services, along with
extensive social media exposure. Its local, regional, and global reach is unsurpassed compared with its unbranded and
less-trusted competitors.
Our editorial team, supported by an independent panel of food and wine experts, brings hundreds of thousands of
readers unbiased and detailed assessments of the country’s most sophisticated restaurants.
Who is The BRG Readership?
Tatler Indonesia and Mobiliari Group communities
Where can I see BRG?
Presence: JaBoDeTaBek, Bandung, Surabaya, and Bali
E-Magazine: www.mobiliarigroup.com │ Website: www.indonesiatatler.com │ Social Media: @tatlerindonesia
Annual Personal Income: IDR 4,8 Billion │ Male-Female: 46 – 54% │ Readers Age: 21 - 60
Annual Print: 30K (circulation) │ Reach: 150K (12-months shelf life)
Tatler Digital: 549K (unique visitors), 1,1M (pageviews), 101K (social media) and 20K (subscribers)
When is The BRG Book Launch and T Dining Event?
December 2021 / January 2022
Why Do We Create BRG?
To support and promote the Food and Beverages section of Indonesia’s large hospitality industry, especially those
establishments of the grade middle-up and above.
How Does BRG Work?
BRG’s rating system gives readers a quick assessment of each restaurant in four key areas, making it extremely user-
friendly. Restaurants are rated on: “Why Go?”, “Pricing”, “Special Tips”, and “Signature Dishes”. Each sections summarize
what the restaurant has to offer, plus hints and tips tell readers how to get the best out of your establishment.
For further questions or special enquiries, please contact commercial team advertising@mobiliarigroup.comABOUT: GENERATION T ASIA
What is The Gen.T Asia List?
Launched in 2016, the annual Gen.T List has become the ultimate reference of the most promising young
talent around. Every year, we select 300 – 400 individualswhose achievementsare helpingto shape their
country’s futures.
The Gen.T List recognizes and elevates young leaders across a range of fields. Honorees can be
entrepreneurs, architects, artists, NGO founders, chefs, athletes, designers, musicians, entertainers – to
name just a few. Anyone who’s pushing their industry forward and helping to shape Asia’s future will be
considered for The Gen.T List.
Who is The Audience?
Asia’s start-up community. The most influential entrepreneurs aged under 40, bound by a common
entrepreneurial and social spirit to create, collaborate and change the world.
Where can I see The Gen.T Asia List?
Presence: Indonesia, Singapore, Malaysia, Philippines, Hong Kong, Taiwan, China (Regional Asia 8 countries)
E-Magazine: www.mobiliarigroup.com │ Website: www.generation.asia │ Social Media: @generationt_asia
Print Reach: 417K (circulation) and 2M (monthly readers)
Gen.T Asia Digital: 310K (unique visitors), 552K (pageviews) and 118K (social media)
When is The Unveiling Event & The Book Launch?
Wednesday, 29 September 2021 in Jakarta – Indonesia
Why Do We Create Gen.T List?
To Influence – To Connect – To Share
How Do We Connect?
Satellite Event (small/private) – List Unveiling Event (annual flagship) – Asia Summit (regional)
For further questions or special enquiries, please contact commercial team advertising@mobiliarigroup.com or fionna.mobiliarigroup@gmail.comADVERTISING
WEBSITE E-MAGAZINE SOCIAL MEDIA
Head Banner
E-Magazine
Leaderboard Banner
LREC Banner
YOUTUBE CHANNEL
Middle Banner
Supporting Partner
For further questions, enquiries regarding the submission of materials or other special requests, please contact our commercial team advertising@mobiliarigroup.com or fionna.mobiliarigroup@gmail.comMOBILIARI GO
PLACEMENT TYPES SIZE IDR PLACEMENT TYPES IDR
MOBILE + DESKTOP (monthly exposure) EMAIL MARKETING
Head Banner 1280 mm (W) x 300 mm (H) 20,000,000 Endorsed EDM 10,000,000
Leaderboard Banner 1280 mm (W) x 200 mm (H) 15,000,000 A dedicated email with a short caption and 1 picture with a direct link to the
Client’s webtorial
LREC Banner 900 mm (W) x 1200 mm (H) 15,000,000
E-Newsletter Feature 5,000,000
Middle Banner 900 mm (W) x 500mm (H) 5,000,000 Top highlights from our weekly trending articles on the latest lifestyle news
includes a write-up article of up to 100 words and 1 photo
WEBTORIAL
Trending Stories 5,000,000
SOCIAL MEDIA
An advertorial feature whereby our editorial team will come up with a tailored ▪ Instagram Story 1,000,000
write-up based on materials provided by the client and editor’s research, which ▪ Instagram Post/Feed 2,000,000
can be also gathered from an interview, or coverage on the spot, or reviewing a ▪ Facebook Post/Feed 1,000,000
product or service, includes:
▪ 2 days Homepage Carousel Exposure ▪ Package A: 1 IG Story, 1 IG Post and 1FB Post 3,000,000
▪ A write-up of up to 500 words and 4 photos ▪ Package B: 2 IG Story, 2 IG Post and 2FB Post 5,000,000
▪ Package C: 3 IG Story, 3 IG Post and 3FB Post 7,500,000
Editor’s Pick 5,000,000
An advertorial feature whereby the client submits their press release and photos, SPECIFICATION:
but our editorial team maintains the creative control, keeping in the voice of the ▪ IG Post photo/video ratio 1:1 (video max. duration 60 seconds)
brand, includes: ▪ IG Story photo/video ratio 9:16 (video max. duration 15 seconds)
▪ 2 days Homepage Carousel Exposure
▪ A write-up of up to 350 words and 3 photos VIDEO ADVERTORIAL (T&C Apply)
Events & Communities 5,000,000 ▪ Video Advertorial Placement Starting from IDR 10,000,000
An advertorial feature that will publish a photo gallery and brief description of an ▪ Video Advertorial Production Package Starting form IDR 20,000,000
event, includes:
▪ 2 days Homepage Carousel Exposure EVENTS (T&C Apply)
▪ Brief description up to 100 words ▪ Small Private Event (max. 15 – 20 pax) Starting form IDR 25,000,000
▪ Photo gallery up to 15 pictures
▪ Virtual Event Starting form IDR 10,000,000
CREATIVE CONTENT SOLUTIONS, ADVERTORIALS Price upon request PRODUCT PLACEMENT (T&C Apply)
▪ Photoshoot Starting form IDR 10,000,000
CUSTOM DIGITAL PACKAGE Price upon request ▪ Video Shoot Starting form IDR 10,000,000
For further questions, enquiries regarding the submission of materials or any special requests, please contact our commercial team advertising@mobiliarigroup.com or fionna.mobiliarigroup@gmail.comMOBILIARI EVENT
PLACEMENT TYPES IDR
• SPONSORED COMMUNITY EVENTS (Flagship Annual Events) Price upon request
Among our bespoke products in line with their respective communities, chief among
them is Tatler Indonesia's annual Tatler Ball and Gen.T Indonesia's yearly List
Unveiling Party. The former is one of the most anticipated galas of the finer things in
life for the Indonesian high-society. The latter is a celebration of achievements from
our enterprising and ingenious youths.
• EVENT ORGANIZER (> 100 persons , T&C Apply) Starting from IDR 100,000,000
With a high standard to create concept-driven events, our years of experience has
helped cater to any client's event from concept to execution, across a range of
request, and based on the budget and expectations.
• SMALL PRIVATE EVENT HOSTING (15 – 20 persons , T&C Apply) Starting from IDR 25,000,000
Arranging intimate luncheons or dinner get-togethers exclusive for and hosted by
clients’ and Mobiliari Group’s communities (middle-up to upper-up levels) and
executives. Such gatherings will feature the best of the client's products and services
to help deliver important messages.
• CONCEPTUAL MARKETING EVENTS (15 – 20 persons , T&C Apply) Starting from IDR 25,000,000
Mobiliari Group will team up and join hands with its wide-ranging clients to host any
campaigns as an outreach to our diverse sets of middle-up to upper-up levels
communities in unique and memorable ways. Clients will organize and execute the
events after discussing with our team to meet Mobiliari Group’s exacting standards.
• CROSS-MARKETING PARTNERSHIP EVENTS (15 – 20 persons , T&C Apply) Starting from IDR 25,000,000
We join forces and combine our strengths with existing partners to develop unique
readership engagement opportunities for our audience, starting from sponsorship to
inviting community members, creating concepts, and so on.
• VIRTUAL EVENTS (15 – 20 persons , T&C Apply) Starting from IDR 10,000,000
With the advancement of technology, Mobiliari Group has expanded its expertise in
creating and hosting events into the digital realm. One of its early successes includes
the Gen.T Indonesia 2020 Virtual List Unveiling Party. By utilizing a diverse set of
technologies, our virtual events become a unique experience, be it for the younger
executive set or the mature society ladies.
For further questions, enquiries regarding the submission of materials or any special requests, please contact our commercial team advertising@mobiliarigroup.comMOBILIARI CREATIVE AGENCY
CUSTOM PUBLISHING
Mobiliari Group has earned the trust of valued clients as a custom publisher. The company has created client-tailored and
bespoke publications for many big names in a variety of industries, such as:
▪ Banking: MasterCard, UnionPay, DBS, UOB, BCA, BNI, BRI, Mandiri, Permata, OCBC NISP, etc.
▪ Property: Sinarmas Land, Agung Podomoro Group, Bakrie Group, Summarecon Group, Plaza Indonesia Realty, Senayan City,
Pondok Indah Mall, etc.
▪ Automotive: Mercedez-Benz Indonesia, Audi, Indomobil, Suzuki, Toyota, Honda, etc.
The resulting book will be entirely produced by Mobiliari Group’s team from preparing and creating content to client's needs to
designing, printing and distributing.
Additionally, Mobiliari Group also publishes a culinary themed periodical, Best Restaurant Guide, which serves as the ultimate
guide to wining and dining in style in Jakarta, Surabaya, Medan and Bali. Examples of one-of-a-kind books for premium-class
readers include Beyond, Al Fresco Dining, Amazing Bali, Mastercard Bali Destination, Inspiring Travel, and Beauty & Activities.
CREATIVE CONTENT
PHOTO & VIDEO EDITING (T&C Apply) VIDEO ADVERTORIAL PACKAGE (Cost may vary depends on the client’s request , T&C Apply) 30,000,000
Basic Photo Editing, includes: 100,000 /photo This package is a creative video solution for the client’s brief in Tatler Indonesia,
▪ Adjusting tone, lighting, color, light touch-up Generation T and Mobiliari Go channels with special terms & conditions, includes:
▪ 3-5 working days and max. 2x revisions ▪ 2 days Homepage Carousel Exposure in all Mobiliari’s website channels
Regular Photo Editing, includes: 250,000 /photo ▪ Basic Production (basic concept, video shoot at 1 location in Jakarta and editing)
▪ Adjusting: heavy touch-up, cropping, etc. ▪ 1 edited video max. 3 minutes duration and 2x revisions
▪ 7-10 working days and max. 2x revisions ▪ A write-up article of up to 200 words and e-Newsletter Feature
▪ 1 IG Story, 1 IG Post, 1 FB Post, 1 TatlerTV and 1 YouTube Channel
Basic Video Editing for Instagram post or story, includes: 1,000,000 /video ▪ Excludes: Talent cost, décor, studio, F&B, or any other special request by client
▪ Max. 60 seconds duration, 3-5 working days and 2x revisions
▪ Special Notes: The choice of talent, wardrobe, venue, videographer and
Video Editing for Website or YouTube, includes: 5,000,000 /video contributors are at Mobiliari’s discretion
▪ Max. 3 minutes duration, 8-10 working days and 2x revisions
Video Editing IG TV, Zoom or YouTube, includes: CUSTOM VIDEO ADVERTORIAL SERVICES (T&C Apply) Starting from IDR 10,000,000
10,000,000 /video
▪ Max. 15 minutes duration, 10-14 working days and 2x revisions
PRODUCTION (Cost may vary depends on the client’s request, T&C Apply)
PRODUCT PLACEMENT ▪ Production Cost (Photoshoot + Editing) Starting from IDR 15,000,000
Place / display your product at Mobiliari’s video programs in Starting from IDR 10,000,000 ▪ Production Cost (Video Shoot + Editing) Starting from IDR 15,000,000
all Mobiliari channels
CREATIVE CONTENT SOLUTIONS Price upon Request
For further questions, enquiries regarding the submission of materials or any special requests, please contact our commercial team advertising@mobiliarigroup.comMOBILIARI TALKS
Mobiliari Talks – MOB Talks
Program on demand a heart-to-heart with Indonesian movers, experts, stars and
shakers covering diverse hot topics.
Host/Moderator: Editorial Team
• Edith Emeralda (Managing Editor)
• Clairice Halim (Gen.T and Fashion Editor)
Guest Star:
• Gen.T Indonesia Honoree 2017 – 2020
• Young Entrepreneur/Creative Industry/Influencers/Professionals
Theme/Topic:
Personal Business, Success Story, Achievements and Lifestyle
Duration:
• 30 – 45 minutes (Live Interview with the Editors)
• 10 – 15 minutes video on IG TV and YouTube channel @mobiliari.go
Special Guest / Interviewees 10,000,000
Exclusive Collaboration 10,000,000
• Adlibs by Host & Product Placement
• Running Text with Logo
• All Still Logo Placements
• Digital Promotions
Adlibs by Host & Product Placement 1,000,000
Running Text with Logo 1,000,000
Still Logo
• Social Media: Promotional Flyer (IG Story, IG Post, FB Post) 1,000,000
• Beginning / Opening: Video Cover 1,000,000
• During MOB Talks: Host Virtual Backdrop 5,000,000
Digital Promotion
• 1x IG Post – MOB Talks Flyer and IG TV @mobiliari.go 1,000,000
• 1x IG Story – MOB Talks on the guest star's personal social media 10,000,000
• 1x IG Story – MOB Talks Flyer @mobiliari.go – Swipe up to the IG TV 1,000,000
• 1x Webtorial – Profile Article or Product Highlight with max. 350 3,000,000
words and 3 pictures in https://mobiliarigroup.com
For further questions, enquiries regarding the submission of materials or any special requests, please contact our commercial team advertising@mobiliarigroup.comNGOPI WITH MILLIE
Ngopi with Millie is a weekly YouTube Talk Show program featuring trendy
top society guests of all ages and professions from various background to inspire and
educate our viewers
Host/Moderator: Mrs. Millie Lukito
• Founder & CEO of Mobiliari Group
• CEO & Managing Director of Tatler Indonesia
• President Director of Forbes Indonesia
• Founder of Maria Lukito Foundation and Co-Founder Pansophia Foundation
Guest Star:
Public Figure, Society or Celebrity from various backgrounds and profession
Theme/Topic:
Personal Business, Success Story, Achievements and Lifestyle
Duration:
• 30 – 45 minutes (Live Interview with Millie)
• 10 – 15 minutes video on YouTube Channel @ngopiwithmillie
Special Guest / Interviewees 10,000,000
Exclusive Collaboration 10,000,000
• All Still Logo Placements
• 5x Text Looping
• 1x Adlibs by Host & 2x Zoom in Product Placement
Still Logo
• Beginning: Presented By 2,000,000
• Opener: Narrative Guest’s Profile (LREC Banner) 1,500,000
• During Talk Show: Top Right Corner 5,000,000
• Ending: Thanks To 1,500,000
Running Text
• 10x Text Looping 2,000,000
• 5x Text Looping 1,000,000
Adlibs & Product Placement 1,000,000
• 1x Adlibs by Host
• 2x Zoom in Product Placement
For further questions, enquiries regarding the submission of materials or any special requests, please contact our commercial team advertising@mobiliarigroup.comGENERATION T ASIA
PRINT & E-MAGAZINE (Indonesia Market Only)
Double-Page Spread (ROP) 105,000,000
One Full Page Full Color Regular (ROP) 55,000,000
Advertorial (Full Page) 70,000,000
WEBSITE (Indonesia Market Only)
Ad Placement Price Upon Request
Webtorial Article 20,000,000
An advertorial feature whereby our editorial team will come up with a tailored write-up based on materials provided by the client and
editor’s research, which can be also gathered from an interview, or coverage on the spot, or reviewing a product or service, includes:
▪ 2 days Homepage Carousel Exposure
▪ A write-up of up to 350 words and 3 photos
EMAIL MARKETING (Regional Exposure)
Endorsed EDM 30,000,000
A dedicated email with a short caption and 1 picture with a direct link to the Client’s webtorial
E-Newsletter Feature 15,000,000
Top highlights from our weekly trending articles on the latest lifestyle news includes a write-up article of up to 100 words and 1 photo
SOCIAL MEDIA (Indonesia Market Only)
▪ Instagram Story, Instagram Post and Facebook Post 10,000,000
VIDEO ADVERTORIAL (T&C Apply)
▪ Video Advertorial Placement Starting from IDR 10,000,000
▪ Video Advertorial Production Package Starting form IDR 20,000,000
PRODUCT PLACEMENT (T&C Apply)
▪ Photoshoot with the Gen.T List for the Gen.T Book (Annual) Starting form IDR 15,000,000 /prs
▪ Video Shoot with the Gen.T List for the Gen.T Asia Digital Content Starting form IDR 20,000,000
▪ Gen.T Connect with Change (Satellite Events – Physical or Virtual Event with 10 – 20 pax invitees) Starting form IDR 15,000,000 /event
EVENTS (Satellite Events Series and List Unveiling Event) Price Upon Request
BRANDED & CREATIVE CONTENT SOLUTIONS Price Upon Request
For further questions, enquiries regarding the submission of materials or any special requests, please contact our commercial team advertising@mobiliarigroup.com or fionna.mobiliarigroup@gmail.comBEST RESTAURANTS GUIDE
PRINT & E-MAGAZINE (ANNUAL)
Double Page Spread (DPS 1, 2, 3) 30,000,000
Inside Front Cover (Cover 2) 15,000,000
Inside Back Cover (Cover 3) 15,000,000
Outside Back Cover (Cover 4) 25,000,000
Page One/Facing Contents 10,000,000
One Full Page Full Color 10,000,000
Advertorial / Full Page 15,000,000
DIGITAL
Ad Placement Price Upon Request
Webtorial Article 20,000,000
Endorsed EDM 30,000,000
E-Newsletter Feature 15,000,000
SOCIAL MEDIA
Instagram Story, Instagram Post and Facebook Post 5,000,000
VIDEO ADVERTORIAL (T&C Apply)
Video Advertorial Placement Starting from IDR 5,000,000
Video Advertorial Production Package Starting form IDR 10,000,000
T. DINING EVENTS Price Upon Request
PRODUCT PLACEMENT Price Upon Request
BRANDED & CREATIVE CONTENT SOLUTIONS Price Upon Request
CUSTOM DIGITAL PACKAGE Price Upon Request
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