MEDIA KIT 2023 - Los Angeles Business Journal
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MEDIA KIT 2023
Rev. 12.22.22
LABJ MEDIA KIT
2023
ASSETS
THE LEADING SOURCE FOR BUSINESS NEWS IN LOS ANGELES
WEEKLY MAGAZINE LABUSINESSJOURNAL.COM EVENTS
ALIGN your brand with content CONNECT with influential leaders DEVELOP new relationships
that is used to make business that can impact your business. that can help grow your
decisions. business.
MONTHLY UVS 198,769
DISTRIBUTION: PAGEVIEWS 324,234 ANNUAL EVENTS 16
PRINT ISSUE 17,151
READERSHIP 77,138
Source: 2021 CVC Audit Source: 2021 Google Analytics
LABJ MEDIA KIT
2023
OUR AUDIENCE
372K
AVERAGE
4.6MAVERAGE
HOUSEHOLD NET WORTH
85%
INCOME
TOP
MANAGEMENT
$
3.9M
87% 32%
PORTFOLIO COLLEGE GRADUATES POSTGRADUATE DEGREE
AVERAGE TIME SPENT WITH THE ISSUE 48 minutes
FEMALE AUDIENCE 35%
MEDIAN AGE OF SUBSCRIBERS 52
Source: 2021 CVC Audit
LABJ MEDIA KIT
2023
WEEKLY ISSUE
IN-DEPTH ANALYSIS OF LA’S COMPLEX BUSINESS LANDSCAPE
LOS ANGELES BUSINESS JOURNAL
L ABUSINESSJOURNAL .COM
THE COMMUNITY OF BUSINESS™
LOS ANGELES BUSINESS JOURNAL
Vol. 44, No. 10 THE COMMUNITY OF BUSINESS™ March 7 – 13, 2022 • $5.00
PROJECTS
OF THE
YEAR
2022
THE MOST
INFLUENTIAL Florence Mills Apartments Golden West Tower Apartments Greenway Meadows Academy Museum of Motion Pictures Jardine Wilshire Boulevard Temple
PEOPLE IN L.A.
KIPP Compton Community School Glorya Kaufman Performing Arts Center The Willows Laserfiche Corporate Headquarters Vermont Corridor G4 Studios
Courtyard Los Angeles Monterey Park Le Meridien The Tommie and Thompson Hotels Bridge Point Long Beach The Center at Needham Ranch
Llewellyn LA Torrance Commerce Center 10 West Walnut Ivy Station Kurve on Wilshire 888 Douglas
MAIL TO:
The Rise Hollywood California Market Center One Westside Confluence Park at Five Point Valencia
SPONSORED BY
Lawrence J. Ellison Institute GoodRx Santa Monica California Air Resources Board HQ The Landmark Los Angeles Rocket Lab Headquarters
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LOS ANGELES BUSINESS JOURNAL SUBSCRIBERS ALSO SUBSCRIBE TO
55% The Los Angeles Times 8% The Hollywood Reporter
50% The Wall Street Journal 6% Fast Company
24% The New York Times 6% USA Today
16% Bloomberg Businessweek 5% Barron’s
15% Forbes 5% Variety
12% The Economist 4% Financial Times
11% Fortune
Source: 2019 Reader Survey - SurveyMonkey
LABJ MEDIA KIT
2023
SPECIAL EDITIONS
HIGHLY-COVETED SIGNATURE ISSUES
THE MONEY ISSUE LA 500 WEALTHIEST BOOK OF LISTS
JANUARY MAY ANGELENOS DECEMBER
AUGUST
MONEY & WEALTHIEST ANGELENOS SPECIFICATIONS LA500 & BOL SPECIFICATIONS
Spread Half Page Spread Half Page
Live area: 21.25” wide x 14.5” high 10.35”w x 6.75”h Live area: 16” wide x 10.125” high 7.5”w x 4.875”h
Trim: 21.75”w x 15”h Trim: 16.75”w x 10.875”h
Bleed: 22.25”w x 15.5”h Quarter Page Bleed: 17”w x 11.125”h Quarter Page
4.9”w x 6.75”h 3.625”w x 4.875”h
Full Page Full Page
Trim: 10.875”w x 15”h Trim: 8.375”w x 10.875"h
Bleed: 11.375"w x 15.5”h Bleed: 8.625”w x 11.125”h
Ads must be high resolution PDFs. Ad resolution is 300 dpi.
Color formatting for advertisements is CMYK, if color, and grayscale, if black and white.
LABJ MEDIA KIT
2023
CUSTOM CONTENT
FOCUSED BRANDED CONTENT FROM INDUSTRY EXPERTS
SAMPLE CUSTOM CONTENT INCLUDES
CORPORATE CITIZENSHIP & GIVING GUIDE
CUSTOM CONTENT
O C T O B E R 31, 2022
CUSTOM CONTENT
HEALTH CARE ROUNDTABLE
SEPTEMBER 13, 2021
W O M E N O F I N F L U E N C E :
ACCOUNTING
WHO's LEADERS OF INFLUENCE: INVESTMENT BANKERS
BUILDING
L.A.
A Quarterly Look at Who’s
Building in the City of Angels
LEADERS OF INFLUENCE: MINORITY ATTORNEYS
INSIDE THIS SECTION
The Vineyards
at Porter Ranch
Sustainability and beautiful design
converge to further enhance a scenic
neighborhood
Pendry West
Hollywood
Stunning California modernism
and glamorous lifestyle blend in
the Hollywood Hills
LEADERS OF INFLUENCE: MINORITY CPAs
Page 24 Page 26
LEADERS OF INFLUENCE: THRIVING IN THEIR 40s
LEADERS OF INFLUENCE: TOP LA DOCTORS
CUSTOM CONTENT
D E C E M B E R 19, 2022
T H R I V I N G I N T H E I R
LEADERS OF INFLUENCE: WEALTH MANAGERS
MBA & MASTERS GUIDE
S
LA’s Leaders of Influence RETHINKING THE WORKPLACE ROUNDTABLE
A
TRUSTED ADVISOR CAN BE ONE OF THE KEY INGREDIENTS FOR ANY COMPANY’S SUCCESS. WORKING WITH AN
expert who possesses the right skill set can actually help set growth in motion for businesses in virtually any
industry.
WHO’S BUILDING LA
Demand for such expertise can be competitive. Fortunately, Los Angeles is home to a growing group of such
established experts – and the numbers of young people training to become such professionals are up. In our region
there is no shortage of excellent advisors, many of whom happen to be in their 40s.
Listed alphabetically in this section, you’ll find a selection of Los Angeles’ leading professionals in their 40s, along
with some insights about their careers, attributes and accomplishments.
Methodology: The professionals featured in these pages did not pay to be included. Their profiles were drawn from nomination materials submitted
to the Los Angeles Business Journal. Those selected for inclusion were reviewed by the editorial department and chosen based on a demonstration
of impact made on the profession and on the Los Angeles community.
WOMEN OF INFLUENCE: CONSTRUCTION,
ENGINEERING & ARCHITECTURE
CUSTOM CONTENT
N OV E M B E R 14, 2022
L E A D E R S O F I N F L U E N C E :
Investment Bankers
WOMEN OF INFLUENCE: FINANCE
WOMEN OF INFLUENCE: ATTORNEYS
WOMEN OF INFLUENCE: TECH
W
ELCOME TO THE 2022 INSTALLMENT OF OUR ANNUAL ROUNDUP OF SOME OF THE BEST AND MOST SUCCESSFUL
investment bankers in the region. In these pages, you’ll find profiles describing many of the genuine
leading lights in a profession that has become more important than ever – and a snapshot of what makes
them great.
These are the experts that really get our great ideas and concepts on the right track. The best of them will wear
multiple hats, providing incredibly valuable guidance and advice while helping their clients raise money in the
capital markets.
WOMEN OF INFLUENCE: ACCOUNTANTS
The right investment banker does more than provide an infusion of cash for your business. He or she – and
the institution they represent – can genuinely prepare your organization (with the right resources, capital and
guidance) for the next level of growth and beyond.
Congratulations to the trailblazing professionals who made this list and thank you for your contributions to the
local business community’s success.
Methodology: The professionals featured in these pages did not pay to be included. Their profiles were drawn from nomination materials submitted
to the Los Angeles Business Journal. Those selected for inclusion were reviewed by the editorial department and chosen based on a demonstration
of impact made on the profession and on the Los Angeles community.
059-66_LOI-InvestBankSUPP.indd 59 11/9/22 9:19 AM
WOMEN OF INFLUENCE: HEALTH CARE
WOMEN OF INFLUENCE: MANUFACTURING
LABJ MEDIA KIT
2023
DISPLAY ADVERTISING
RATES AND SPECIFICATIONS
NET 4-COLOR RATES
Frequency discounts. Rates per insertion.
Effective January 1, 2023
SIZE Open Rate 6X 13X 26X 52X
OR
Full coverwrap $37,125 $31,555 $27,845 $23,205 $18,565
Half coverwrap 28,215 23,985 21,160 17,635 14,110
Full page (no bleed)
2-page spread 25,000 21,250 18,750 15,625 12,500 Full page (w/ bleed)
10.35” x 13.8”
Trim: 10.875” x 15”
Half-page spread 19,305 16,410 14,480 12,070 9,655 Bleed: 11.375 x 15.5"
Full page 14,850 12,625 11,880 9,280 7,425
Island 11,140 9,470 8,355 6,965 5,570
1/2 page 9,505 8,080 7,130 5,940 4,755
1/4 page 5,795 4,930 4,350 3,620 2,900
Front cover banner 5,000 4,250 3,750 3,125 2,500
1/4 pg (square)
4.9” x 6.75”
ADVERTISING DIMENSIONS
SIZE WIDTH HEIGHT
Full page (no bleed) 10.35” 13.8”
Full page (w/ bleed) *10.875” *15”
**Please add .25" bleed on all sides
Island 7.5” 10” 1/2 pg (hor.) 1/2 pg (vert.)
10.35” x 6.75” 4.9” x 13.8”
1/2 page (hor) 10.35” 6.75”
2-page spread
1/2 page (ver) 4.9” 13.8” (w/ bleed)
Trim:
1/4 (square) 4.9” 6.75” 21.75”w x 15”h
Bleed:
Front cover banner 8.85” 1.75”
22.25”w x 15.5”h
Front cover banner 10.35” 1.75”
(for issues with wraps) OR Front cover banner: regular and extended
2-page spread *please submit both sizes
2-page spread
(no bleed) 21.21” 13.8” 8.85” x 1.75”and 10.35” x 1.75”
(no bleed)
2-page spread 21.21”w x 13.8”h
(w/ bleed) *21.75” *15”
*Please add .25” bleed on all sides
• Ads must be submitted as high resolution PDFs (300 dpi, PDFx1a preferred).
• Color formatting for ads is CMYK, if color, and grayscale, if black and white.
• Please convert all black text to 100% black. Island
7.5” x 10”
LABJ MEDIA KIT
2023
LABUSINESSJOURNAL.COM
WE CONNECT LA’S ENTREPRENEURS
DELIVER YOUR MESSAGE TO LA'S BUSINESS COMMUNITY
We help you tailor your digital campaign. Choose from a variety of advertising units.
• Run-of-Site • Branded content
• Interstitials • Dedicated Email Marketing
• Homepage Takeover • Daily Digital Newsletters
LABJ MEDIA KIT
2023
ONLINE AUDIENCE
IN-DEPTH ANALYSIS OF LA’S COMPLEX BUSINESS LANDSCAPE
LOS ANGELES BUSINESS JOURNAL SUBSCRIBERS ALSO VISIT
48% LAtimes.com 8% TechCrunch.com
36% Wsj.com 7% HollywoodReporter.com
30% NYTimes.com 6% LAmag.com
15% Forbes.com 5% FastCompany.com
14% BloombergBusinessWeek.com 5% Wired.com
9% BizJournals.com/LosAngeles
Source: 2019 Reader Survey - SurveyMonkey
LABJ MEDIA KIT
2023
INTERSTITIAL
A HIGH IMPACT DIGITAL UNIT THAT LEADS INTO THE EDITORIAL CONTENT
• Maximum size: 640 x 480LABJ MEDIA KIT
2023
HOMEPAGE TAKEOVER
SHOWCASE YOUR BRAND ACROSS OUR WEBSITE FOR THE DAY. 100% SOV.
YOUR AD HERE
(970 x 250)
YOUR AD HERE
(970 x 250)
YOUR AD
HERE
(300 x 600)
• 3,500 daily page views
• Limited to one advertiser per dayLABJ MEDIA KIT
2023
BRANDED CONTENT
A COMPLETELY CUSTOM-BUILT PAGE WITHIN THE LOS ANGELES BUSINESS JOURNAL’S WEBSITE
2
BRANDED
CONTENT
1
BRANDED CONTENT allows for articles either written by your web content experts to appear alongside
our editorial headlines.
Branded Content also provides opportunities to drive SEO to company and content.
• Up to 2 articles in a 30-day period • 2-3 photos
Branded Content positions include:
1. Headline and article will be posted among the editorial well.
2. Art and headline noted on homepage clicks through to article on website. Campaign will be live for 30 days.
Homepage inventory is subject to availability. All custom content is labeled "Branded Content" in print and web.
All materials are subject to approval. Advertising terms and conditions apply.LABJ MEDIA KIT
2023
DEDICATED EMAIL MARKETING
SPREAD YOUR COMPANY’S MESSAGE TO OUR 51,000+ E-NEWS SUBSCRIBERS
• Size: No wider than 800 pixels, length of your choice • File Size: Please keep file sizes less than 1MB. Larger files load
• Creative for Body: JPEG, PNG or GIF slowly in your subscribers’ inboxes.
• Format: When you save images, use PNG or JPG format. You
• Subject Line: provide text and label it “Subject line”
can use GIF format if you need to retain transparency, but keep in
The subject line will appear after the phrase:
mind that this format supports fewer colors. A GIF can be good
LABJ Sponsored Content: (Your text here) for a logo or icon, but stick with PNG or JPG for photos and other
• Materials are due 7 business days prior to blast date images that use a lot of color variety.LABJ MEDIA KIT
2023
DAILY DIGITAL NEWSLETTERS
KEEPING THE BUSINESS COMMUNITY UPDATED ON ALL BUSINESS NEWS IN THE REGION
I ST I ST
THE LNKINGS THE LNKINGS
A A
TO P R 2 3 TO P R 2 3
20 20
TWICE DAILY DIGITAL NEWSLETTERS
• Up to 45,000 recipients
• Choose from either 1 billboard (970 x 250) or 1 island (300 x 250) opportunity
• Delivered to subscribers in the morning and in the afternoonLABJ MEDIA KIT
2023
DIGITAL ADVERTISING
NET RATES
RUN OF SITE HIGH IMPACT UNITS
Rates apply to the 728 x 90, 970 x 250, 300 x 600, 300 x 250
and 320 x 50 ad units Site Takeover $12,000 per day
Advertising Impressions Month Net Cost Homepage Takeover $6,000 per day
100,000 $50 CPM
Interstitial $2,000 per day
150,000 $45 CPM
Interstitial Video $2,000 per day
200,000 $40 CPM
BRANDED CONTENT
4-week campaign $8,500
• 700 words
• 2-3 photos
• Format: DOC, JPEG, HTML code
LOS ANGELES BUSINESS JOURNAL DAILY DIGITAL NEWSLETTERS
NET RATES OPEN 13X 26X 52X
$1,200 $850 $700 $600
DEDICATED EMAIL MARKETING
NET RATE: $6,500LABJ MEDIA KIT
2023
DIGITAL ADVERTISING SPECIFICATIONS
FILE SIZES: RUN OF SITE • If third party served, Flash creative must sniff for the plug-in, and if
Leaderboard: 728 x 90; Billboard: 970 x 250; not present, serve a GIF. Back-up GIFs must always be provided.
Medium Rectangle: 300 x 250; Skyscraper: 300 x 600; • Ads must not modify any elements of a user’s browser or computer
Mobile Super Leaderboard: 320 x 50 settings. Ads must not resemble the Los Angeles Business
Maximum Recommended File Size for both: 150k Journal's editorial content (exact or close replica). Ads must not
include references to the Los Angeles Business Journal unless part
DAILY DIGITAL NEWSLETTERS of previously arranged co-promotion.
Billboard: 970 x 250; Medium Rectangle: 300 x 250
We cannot accept any tracking pixels or 3rd party tags for GENERAL GUIDELINES BORDER
newsletters. Static only (no animation), jpg/gif/png files If ads are on a white background, they must include black,
under 125kb in files size and a click url. encasing one pixel rule.The length of the website is 2575 px.
TESTING
INTERSTITIAL
Creative must be delivered 7 days prior to launch for testing and Q&A.
• Maximum size: 640 x 480
All creative must function uniformly on both Mac and PC platforms,
as well as multiple versions of all major browsers. Any units not
DEDICATED EMAIL MARKETING
conforming to all outlined specifications will not be placed online and
• Size: No wider than 800 pixels, length of your choice
will result in delayed start dates.
• Creative for Body: JPEG, PNG or GIF
• Subject Line: provide text and label it “Subject line”
STANDARD CREATIVE
The subject line will appear after the phrase:
GIF, JPEG, PNG. Third-party internal redirect tags accepted.
LABJ Sponsored Content: (Your text here)
No INS tags accepted.
• Materials are due 7 business days prior to blast date
• File Size: Please keep file sizes less than 1MB. Larger files load RICH MEDIA
slowly in your subscribers' inboxes. DFA, Atlas, Bluestreak, Eyeblaster, Point Roll
• Format: When you save images, use PNG or JPG format. You • See Digital Advertising Rates
can use GIF format if you need to retain transparency, but keep in
mind that this format supports fewer colors. A GIF can be good RICH MEDIA SPECS
for a logo or icon, but stick with PNG or JPG for photos and other We support rich media advertising (see above for approved rich
images that use a lot of color variety. media). All rich media must be tested and approved before posting.
We reserve the right to refuse any rich media that does not meet our
AD FORMAT/CREATIVE TYPES standards or function properly. We are not responsible for fixing any
• No deceptive creative tactics. These include ads simulating coding problems with faulty ads. We require a minimum of 5 business
computer system warning dialog boxes that lead the viewer to
days to production test rich media.
believe their computer, our server or the system is experiencing
technical difficulties, or that they need to click on the box (ad) to BRANDED CONTENT
eliminate the message from their screen. Format: DOC, JPG, HTML codeLABJ MEDIA KIT
2023
EVENTS CALENDAR
WE BRING BUSINESS ELITES TOGETHER, HONOR OUTSTANDING LEADERS, SPOTLIGHT
SUCCESSFUL COMPANIES, AND PROVIDE INFORMATIVE PANELS AND WORKSHOPS.
& Corporate Citizenship
2023 awards
JANUARY FEBRUARY MARCH APRIL
Economic Trends Commercial Real Estate Diversity, Equity + Inclusion Nonprofit & Corporate
digital event Awards Symposium & Awards Citizenship Awards
MAY MAY JUNE JULY
Top 100 LA500 Women’s Leadership Real Estate Trends
Lawyers Launch Reception Symposium & Awards
LOS ANGELES BUSINESS JOURNAL
AUGUST AUGUST SEPTEMBER OCTOBER
Best Places to Work Health Care Leadership CFO Awards Corporate Counsel
Awards Symposium & Awards Awards
Shadows
NOVEMBER DECEMBER
Top 100 Disruptors Awards |
Accountants LA’s Fastest 100
For more info on our events, please visit labusinessjournal.com/events.You can also read
