MEDIA KIT 2022 - PARS International
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MEDIA KIT 2022
ABOUT PARS
A
leading publishing industry innovator
for more than 25 years, PARS
International is proud to be the official
content and IP licensing agent for many of the
world’s top media brands. We offer a full suite
of products and services that includes hardcopy
and digital article reprints, editorial permissions,
specialty products, and logo & accolade licensing
to companies looking to extend the power
of coverage in the premier media brands we
represent.
For more information about reprints and licensing, visit www.parsintl.com.
WHAT WE DO
O
ur success stems from a blended
approach to inbound and outbound
marketing and long-standing, deep
relationships with some of the world’s largest
consumers of content across all categories.
Inbound: We respond to demand funneled
through various channels, including our media
partners, relationships with brands and preferred
supplier partnerships.
Outbound: Our team of dedicated salespeople,
sales assistants and researchers, reviews,
prospects and proactively contacts companies
and individuals who may be interested in
leveraging our partners’ content in their
corporate communications, advertising and
marketing.
For more information about reprints and licensing, visit www.parsintl.com.
WHY IT’S IMPORTANT
Incremental Revenue — Content licensing
is a seven-figure revenue line for many of our
media partners. With little to no expense, this
revenue drops straight to the bottom line.
Increased Brand Exposure — Licensed
content, particularly logos and accolades that
appear in advertising, marketing and recruiting
efforts, expose your brand to a wide audience.
Protect Editorial Integrity — Having an
arm’s length in the transaction between creation
and the sale of content ensures editorial integrity
is maintained.
Deter Copyright & Trademark
Infringement — PARS polices suspected
infringements of your copyrighted content and
trademarked logos through the use of digital
and offline sources. Our efforts both monetize
infringing uses and protect the core value of
your assets.
SOME OF OUR PARTNERS
For more information about reprints and licensing, visit www.parsintl.com.
WHAT DO I DO IF SOMEONE IS
INTERESTED IN LICENSING?
G
et the PARS Team involved as
soon as possible. We will work
with you to properly assess and
value the client’s ask so we can together
determine the best path forward.
For more information about reprints and licensing, visit www.parsintl.com.
LICENSING
DIGITAL ADVERTISING & MARKETING
For more information about reprints and licensing, visit www.parsintl.com.
MERCHANDISING
SPECTRUM/JUMBO
SCREEN PRINT
©2021 FORTUNE
PLACEMENT: WRAP - 6”H
IMPRINT COLORS: WHITE
PLACEMENT: LC - 3.7”H X 1.8”W PLACEMENT: LSB - 1.34”H X 2.5”W
ARTBOARD # NSLIJ-449228-LK038a RED /BASECAMP® MEGA SP TUNDRA BOTTLE - 40 OZ. IMPRINT COLORS: BLACK, WHITE, UNDERLAY, BARRIER IMPRINT COLORS: 100 WHITE, UNDERLAY, BARRIER
© 2021 Staples, Inc. All Rights Reserved. This document contains proprietary work by Staples, Inc. and is to be treated confidentially by all recipients. For Conceptual Presentation Only ARTBOARD # NSLIJ-449228-LK027c BLACK HEATHER /LNEA511 LADIES TRI-BLEND FLEECE FULL-ZIP HOODIE
Any review, retransmission, dissemination or use of or taking of any action upon this document by any third party, without the prior written permission of
Staples Inc. is prohibited by law. Actual size, placement and color may vary from computer generated virtual. Colors, Size & Placement May Vary © 2021 Staples, Inc. All Rights Reserved. This document contains proprietary work by Staples, Inc. and is to be treated confidentially by all recipients. For Conceptual Presentation Only
Any review, retransmission, dissemination or use of or taking of any action upon this document by any third party, without the prior written permission of
Staples Inc. is prohibited by law. Actual size, placement and color may vary from computer generated virtual. Colors, Size & Placement May Vary
For more information about reprints and licensing, visit www.parsintl.com.
OUT OF HOME (OOH)
For more information about reprints and licensing, visit www.parsintl.com.
OUT OF HOME (OOH)
For more information about reprints and licensing, visit www.parsintl.com.
Elevate Sound Bar
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For more information about reprints and licensing, visit www.parsintl.com.
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FROM TIME. © 2020 TIME USA LLC.. ALL RIGHTS RESERVED. USED UNDER LICENSE. HTTPS://WWW.REVIEWED.COM/FEATURES/CES-2020-EDITORS-CHOICE-AWARD-WINNERS. FROM DIGITAL TRENDS. © 2019 DESIGNTECHNICA CORPORATION. ALL RIGHTS RESERVED. USED UNDER LICENSE. THE CES INNOVATION AWARDS ARE BASED UPON DESCRIPTIVE MATERIALS
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™OUR PRODUCTS
REPRINTS, E-PRINTS AND PLAQUES
FEBRUARY 11 • 2021 ONLINE EDITION
#78 Joseph Covill
Wealth Advisor
CT Financial Partners
Glastonbury, Connecticut
Minimum Account Size for New Business
$500K
Team Assets (Custodied)
$260M
Typical Size of Household Accounts
$500K–5M
As of Feb 11, 2021
Forbes Best-In-State Wealth Advisors Methodology 2021
The Forbes ranking of Best-In-State Wealth Advisors, developed by SHOOK Research, is based on an algorithm of qualitative criteria, gained through telephone, virtual and in-person due diligence
interviews, and quantitative data. Those advisors that are considered have a minimum of seven years experience, and the algorithm weights factors like revenue trends, assets under management,
compliance records, industry experience and those that encompass best practices in their approach to working with clients. Portfolio performance is not a criteria due to varying client objectives and
lack of audited data. Neither Forbes or SHOOK receive a fee in exchange for rankings.
For the full methodology visit www.forbes.com/sites/rjshook/2021/02/11/forbes-best-in-state-wealth-advisors-methodology-2021.
For the full list of Forbes’ Best In-State Wealth Advisors and more visit www.forbes.com/best-in-state-wealth-advisors; advisors can complete a survey for upcoming rankings and get more information
at www.SHOOKresearch.com.)
Excerpted and adapted with permission of Forbes Media LLC. © 2021.
ABC Company
CYBERSECURITY
PRODUCT NAME
For more information about reprints and licensing, visit www.parsintl.com.VIRTUAL DESKTOP BACKGROUNDS
PRODUCT
NAME
For more information about reprints and licensing, visit www.parsintl.com.POSTERS, RETRACTABLE BANNERS
AND FRAMED PRINTS
1
Recognized as
One of
The Princeton Review’s
Best Business Schools
2021
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For more information about reprints and licensing, visit www.parsintl.com.DESKTOP AWARDS
For more information about reprints and licensing, visit www.parsintl.com.ABOUT US Our Story... Having worked together for many years in the Publishing industry, Cynthia Osborne-McKean and Steve Mussman combined their sales and marketing experience and honed their skills and expertise for repurposing editorial content in many shapes, forms, and products. From this background, PARS International Corp. (Publisher’s Ancillary Revenue Services) was founded in New York City in June 1994. For many years PARS specialized in marketing Reprints, E-Prints, Permissions, Co-Branded Merchandise, and Ancillary Products. These two publishing veterans/entrepreneurs decided to establish their business in New York City because of New York’s long-established reputation as a publishing hub for magazine, newspaper and digital content, the availability of a vast talent pool, and for the opportunity to bring new products and services to many companies. About a decade ago, they reinvented the company together and, alongside a veteran management team, as a Content Media Marketing/Licensing firm representing some of the best-known clients in the industry. This team of talented individuals is still intact and working together every day to continue to bring content and accolade licensing and The Best Of and Top performance list sales to the marketplace and to their customers on behalf of their content, producing clients. PARS is deeply dedicated to its employees, clients, and customers. They have created a profitable and sustainable business that’s focused on the values of being present for one another, on being innovative, and simply doing the right thing for consumers and the company. Joe Nunziata III, Vice President, Sales Operations Joe leads PARS’ Licensing, Product and Permissions Sales teams, managing staff and systems. He came to PARS in 2006 from Time Inc. where he worked in a variety of roles including Director of Ancillary Products at Fortune where he managed the Fortune Reprint Program and launched the Fortune Recognition Program and the Fortune Datastore. Joe holds an MBA from St. John’s University, is a huge sports enthusiast and lover of classic rock. Andy Speter, Vice President, Business Development Andy has nearly 30 years of experience across all aspects of publishing, media, and marketing including advertising sales, audience development, marketing, sales, sales management, editorial, content licensing, finance, and corporate/executive management. At PARS, his responsibilities include identifying and pitching new clients, monitoring industry trends and developments, fostering client relationships, and driving organic growth for existing partners that results in incremental revenue. Since joining the company, he has been instrumental in expanding the business into newspapers and digital media — both key areas of strength for PARS. His activities have focused on assisting clients in monetizing their content and brands through licensing, syndication and protection of intellectual property, trademark, and copyright. Andy enjoys cooking, baseball, hiking, skiing, tennis, technology and cars. He is also an avid outdoorsman. Jackie Kurtz, Vice President of Design and Production Jackie leads the PARS production staff, which has quadrupled its output under her direction. An industry veteran of more than 25 years, prior to joining the PARS Team, Jackie spent seven years at CMP Media culminating in the role of Senior Artist in that company’s Reprint Services division. Jackie oversees PARS’ production processes and design team and contributes to the innovation of new product offerings. Jackie is an alum of the University of Florida with a Master’s degree from NYU. She is an avid sports fan and a black belt in karate. Robyn Roberts, Vice President, Sales & Customer Service Both a PARS and publishing industry veteran, Robyn’s unique insight and leadership skills have earned her a proven track record of increased financial return to PARS’ media partners. Armed with a keen sensitivity to customer needs and spending behaviors, Robyn is a specialist in deal negotiation, pricing strategies and solutions. She guides the sales team in closing challenging deals, cultivates vibrant customer relationships, and nurtures healthy client partnerships. She regularly strategizes with the marketing team to create revenue-generating campaigns and develop viable licensing offerings particularly for list, award and affiliate marketing content. Robyn is a graduate of Syracuse University’s S.I. Newhouse School of Public Communications and is an active community servant with a wanderlust bug. Brad Boggess, Marketing Technology Manager Brad joined the PARS team after seven years in Digital Assets Management at Scholastic . At PARS, he manages the Marketing Technology Team, whose charge includes marketing and email automation; managing and maintaining Salesforce and the company website, as well as all other technologies PARS uses to gather and analyze data, market and sell to customers, and report back to partners. Since coming to PARS, Brad has continuously and successfully pursued efforts to ensure PARS decisions are solidly based on data and analytics. Brad holds a BA in English Literature and an MBA from Baruch College. Brad enjoys making beer and wine, running, and cycling. Jennifer Eclipse, Group Sales Manager First starting with PARS as a sales assistant, Jen became invaluable to fueling client communication, processing orders, providing customer service, and liaising internally between sales, production, and accounting. With Jen’s understanding of PARS’ processes and client-side needs, she was quickly promoted and soon became a top sales rep progressively earning larger content assignment and increasing revenue for PARS’ most sought after accounts. 20 years later, she brings all of those strengths to her current role in which she is responsible for day-to-day management of the sales team and for liaising between the marketing team and publisher clients to secure successful and timely campaign launches and to drive sales. Jen is a cycling enthusiast and DIYer.
HOW WE CAN WORK TOGETHER Communication — Day to day about new content, opportunities, ongoing business and infringements. Projects — Special features, lists, etc. Tradeshows & Events — CES, E3, MWC, etc. Strategy Sessions — Regularly scheduled with the business team. Reporting — Portal, dashboard, custom reports and alerts. Education — Internal and external stakeholders (Business, Sellers, Editorial, Agencies and Clients) about the value of your content and brand in the marketplace.
BECOME A PARTNER
Intrigued? Have questions? Curious about what your brand and
content might be worth?
If you are a producer or owner of content (articles, images, graphics,
logos or video), please give us a few details HERE and we will be in
touch shortly to review and discuss your needs.
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