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Mediakit
2021
www.qz-online.de
QZ QUALITÄT UND ZUVERLÄSSIGKEIT | MEDIA KIT 2021 QZ is the premier specialist journal on the subject of Quality Management and Quality Assurance. It provides practice-based information across all branches of industry for quality experts on subjects such as quality systems and methods, applicable standards, product liability, CAQ software, measurement and testing technology and the latest trends and career opportunities. As a subscription magazine with the most paid circulation in the competitive environment, QZ reaches an exclusive readership positioned within the middle to top management sector. Providing practically-oriented technical articles and product reports, QZ helps keep readers abreast of the latest trends and developments. With varied and interesting reports, interviews and comments, QZ provides valuable orientation in the professional environment. Carl Hanser Verlag GmbH & Co. KG · Kolbergerstr. 22 · 81679 München · Tel.: +49 89 99830-213 · www.qz-online.de
QZ QUALITÄT UND ZUVERLÄSSIGKEIT | MEDIA KIT 2021
Circulation analysis
Distributed circulation total 44,590
Printed circulation 13,185 *
Distributed circulation print 12,918 *
paid circulation 9,079 *
other countries 463 *
* IVW: Average copies per issue as per 01.07.19 till 30.06.20
Archive, sample and residual copies 268 * **Internal information: charged e-paper accesses
Distributed circulation e-paper 31,672 ** (especially company licences, average 2020).
Main industry / segment*
Manufacturing industry 65%
Engineering firms, consultants 13%
Industrial services (e.g. software houses) 13%
Medizin- und Gesundheitswesen, Alten- und Krankenpflege 4%
Universitäten, Hochschulen, berufliche Weiterbildung 4%
Others 2%
All relevant departments read QZ*
Quality management and control 75%
Company management 11%
Manufacturing, production 11%
Summary of the survey methodology:
Purchase, materials management 2% 1. Method: Dissemination analysis through file evaluation
2. Population: DCP 12.918 = 100%
Marketing / Sales 1%
3. Sample: full census
4. The target of the investigation: deleted
5. Period of the study: August 2020
6. Execution of the study: Publisher
70% are employed in an executive position* QZ is read in companies of all sizes*
16% 21% 25%
C EO / Proprietor / up to 49 employees 32%
Member of the board 50-99 employees
12%
T echnical director, operations 100-199 employees
manager, head of department 6%
200-499 employees
Technical specialist
500-999 employees 11%
Others 10%
1.000 and more employees
50% 16%
Carl Hanser Verlag GmbH & Co. KG · Kolbergerstr. 22 · 81679 München · Tel.: +49 89 99830-213 · www.qz-online.de
QZ QUALITÄT UND ZUVERLÄSSIGKEIT | MEDIA KIT 2021
Continuous topics and columns in every issue of QZ
General news, events, expert voices, trends, studies, book reviews
Carreer / Soft Skills career advice, qualification and personal development, know-how quizzes, labor law
Quality management conventional and innovative quality management tools (FMEA, Six Sigma, CIP, value stream analysis, KPI and many more), relevant
quality standards, law
Software computer aided quality assurance (CAQ), manufacturing execution systems (MES), business process management (BPM), compliance management systems (CMS)
Metrology & Testing production measurement for quality assurance; non-contact optical and tactile measurement and testing techniques, industrial image
processing/machine vision, destructive/non-destructive testing methods, mechanical measurement and testing equipment
Issue Closing Dates Themes Trade Fairs / Conferences 2021
1
Advertisement: Career/Soft Skills job change, job application
26.11.2020 Quality management risk management, complaint handling, customer satisfaction,
Service
Publication: internal/external audits and revisions
January 07.01.2021 Software CAQ, MES, BPM, CMS
Metrology & Testing dimensional metrology, coordinate metrology, optical
metrology and testing, shape and surface measurement, materials testing
2
Advertisement: Career/Soft Skills time management, stress management
07.01.2021 Quality management integrated management systems, process management, project
Service
Publication: management, perceived quality
February 06.02.2021 Software CAQ, MES, BPM, CMS
Metrology & Testing industrial image processing/machine vision, optical inspection
3
Advertisement: Career/Soft Skills womanpower, leadership, communication techniques Metav,
02.02.2021 Quality management internal/external audits and revisions, compliance, controlling Dusseldorf, 23.-26.03.2021
Industry
Publication: Software MES market overview Konferenz Qualität,
March 04.03.2021 Metrology & Testing dimensional metrology, coordinate metrology, optical Dusseldorf, 24.-25.03.2021
metrology and testing, shape and surface measurement, materials testing
4
Advertisement: Career/Soft Skills teambuilding, conflict management, employee motivation and Hannover Messe,
02.03.2021 employee satisfaction Hanover, 12.-16.04.2021
Industry
Publication: Quality management agility, innovation management, integrated management systems MedTec LIVE,
April 01.04.2021 Software CAQ, MES, BPM, CMS, NEW: AI-based quality assurance Nuremberg, 20.-22.04.2021
Metrology & Testing dimensional metrology, coordinate metrology, optical
metrology and testing, shape and surface measurement, materials testing
5
Advertisement: Career/Soft Skills career opportunities, intercultural skills, negotiation techniques Sensor+Test,
25.03.2021 Quality management digitization/industry 4.0, information security and cyber Nuremberg, 04.-06.05.2021
Industry
Publication: security, data protection and compliance CONTROL,
May 28.04.2021 Software CAQ market overview Stuttgart, 04.-07.05.2021
Metrology & Testing EXHIBITION ISSUE FOR CONTROL
6
Advertisement: Career/Soft Skills corporate culture, leadership, change management Laser,
Industry
27.04.2021 Quality management CIP, internal/external audits and revisions, Business Excellence Munich, 21.-24.06.2021
Publication: Software CAQ, MES, BPM, CMS, NEW: quality assurance via Blockchain
June 01.06.2021 Metrology & Testing industrial image processing/machine vision, optical inspection
7
Advertisement: Career/Soft Skills qualification, personal development, labor law
01.06.2021 Quality management process managment, project management, knowledge
Industry
Publication: management/documentation
July 05.07.2021 Software BPM market overview
Metrology & Testing FOLLOW-UP REPORT ON CONTROL
8
Advertisement: Career/Soft Skills interface communication, organisation development, stress
06.07.2021 management
Publication: Quality management risk management, internal/external audits and revisions,
Service
August 05.08.2021 controlling
Software CAQ, MES, BPM, CMS
Metrology & Testing dimensional metrology, coordinate metrology, optical
metrology and testing, shape and surface measurement, materials testing
9
Advertisement: Career/Soft Skills company succession/generation conflicts, leadership, teambuilding
03.08.2021 Quality management product safety and reliability/liability, product conformity, compliance
Industry
Publication: Software CMS market overview
September 02.09.2021 Metrology & Testing dimensional metrology, coordinate metrology, optical
metrology and testing, shape and surface measurement, materials testing
10
Advertisement: Career/Soft Skills feedback culture, error tolerance, communication techniques EMO,
01.09.2021 Quality management knowledge management/documentation, internal/external Milano, 04.-09.10.2021
Publication: audits and revisions, quality planning Motek,
Service
October 01.10.2021 Software CAQ, MES, BPM, CMS Stuttgart, 05.-08.10.2021
Metrology & Testing EXHIBITION ISSUE FOR VISION: VISION,
dimensional metrology, coordinate metrology, optical Stuttgart, 05.-07.10.2021
metrology and testing, shape and surface measurement, materials testing
11
Advertisement: Career/Soft Skills lateral entry/change of industry, qualification, career prospects Productronica,
04.10.2021 Quality management digitization/industry 4.0, information security and cyber Munich, 16.-19.11.2021
Industry
Publication: security, data protection and compliance
November 04.11.2021 Software CAQ, MES, BPM, CMS
Metrology & Testing industrial image processing/machine vision, optical inspection,
NEW: quality assurance with VR/AR
12
Advertisement: Career/Soft Skills job change, application, negotiation techniques PM-Forum, tbd
02.11.2021 Quality management integrated management systems, occupational safety,
Subject to change.
Deutscher Qualitätsmanagement-
Service
Publication: health management, environmental management Kongress, tbd
December 02.12.2021 Software CAQ, MES, BPM, CMS Nationaler Qualitätskongress
Metrology & Testing dimensional metrology, coordinate metrology, optical Gesundheit, tbd
metrology and testing, shape and surface measurement, materials testing
Carl Hanser Verlag GmbH & Co. KG · Kolbergerstr. 22 · 81679 München · Tel.: +49 89 99830-213 · www.qz-online.de
QZ QUALITÄT UND ZUVERLÄSSIGKEIT | MEDIA KIT 2021
Advertising Rates
New features: New features: New features:
The new e-paper In the e-paper, Your supplements
extends the reach the link url of your will also be
of your ad in the printed ad will link published in the
magazine. to your website. e-paper.
Advertising formats and rates
Type Area Trim/Bleed Ads
Format Price
width x height (mm) width x height (mm)
210 x 160
Front cover - fix € 7,700.--
+ 3 mm bleed only right
2nd/3rd/4th Cover page - 210 x 297 € 6,700.--
4th Cover page - 210 x 297 € 7,800.--
1 page 175 x 250 210 x 297 € 6,550.--
Junior page 122 x 175 137 x 197 € 4,350.--
85 x 250 101 x 297
1/2 page € 3,600.--
175 x 122 210 x 145
55 x 250 70 x 297
1/3 page € 2,800.--
175 x 80 210 x 105
85 x 122 101 x 145
1/4 page 40 x 250 55 x 297 € 2,100.--
175 x 58 210 x 85
85 x 58
1/8 page 175 x 28 - € 1,450.--
40 x 122
Please ask for our seperate specifications data sheet.
Technical information, data transfer
Copy transfer FTP: Access data on request Images Quality and resolution:
E-Mail: media@hanser.de To ensure good quality reproduction in the
publication, images must be received in a size
Software/file formats Preferred file format:
ratio of 1:1 with a resolution of at least 300 dpi;
Highend PDF – PDF/X4 bzw. PDF/X5 if received in 1:2, a resolution of 600 dpi, etc.
All the copy and illustrations used (graphics, Mode: CMYK or gray steps.
logos, etc.) must be stored on the data carrier! File formats: PDF, TIF, EPS - closed,
In the case of advertisements with bleed, please typefaces converted as paths/curves.
make provision for 3 mm trim on every side. Photoshop EPS- not DCS- or JPEG-compressed,
Proofs P lease supply a binding color printout for every save trim paths of overlays.
advertisement which is intended to be exposed. Warranty The printers appointed by us can only expose
In the case of 4c advertisements, we require a what is contained on the data carriers you
proof with FOGRA media wedge. supply. We accept no liability for variations
Color printouts made on color copiers or printers in texts, images, typefaces or colors.
are not binding in respect of colors.
Contact Miriam Weihe (Ad Management)
Please give the following • Name of publication Phone +49 89 99830-216
information at the same • Issue number miriam.weihe@hanser.de
time, without fail: • Format/size (if possible, in 1:1 format)
• Enclose paper printout (fax) All advertisement orders will be processed in accordance with the
• Save advertisements under customer‘s name - General Terms and conditions of publishing house which are available at:
not under the agency‘s name www.hanser.de
Carl Hanser Verlag GmbH & Co. KG · Kolbergerstr. 22 · 81679 München · Tel.: +49 89 99830-213 · www.qz-online.de
QZ QUALITÄT UND ZUVERLÄSSIGKEIT | MEDIA KIT 2021
Advertising conditions
Advertising conditions
Trim size 210 x 297 mm (width x height)
Type area
175 x 250 mm (width x height)
Bleed 3 mm at the bottom, left, right.
5 mm at the top
Discount
Frequency discounts for bookings within a 12-month period:
3 adverts = 5%
6 adverts = 10%
9 adverts = 15%
Volume discounts for bookings within a 12-month period:
3 pages = 10%
6 pages = 15%
9 pages = 20%
Term of payment et 30 days. 2 % discount for payments made within 8 days after date of invoice.
N
Bank details: Postbank Munich, Acct. no. 77 97 46 800, Bank code 700 100 80,
IBAN: DE71700100800779746800, Swift Code: PBNKDEFF, Vat. no.: DE 129 735 021
Ad Management Miriam Weihe
Phone +49 89 99830-216
miriam.weihe@hanser.de
All advertisement orders will be processed in accordance with the
General Terms and conditions of publishing house which are available at: www.hanser.de
Carl Hanser Verlag GmbH & Co. KG · Kolbergerstr. 22 · 81679 München · Tel.: +49 89 99830-213 · www.qz-online.de
WWW.QZ-ONLINE.DE | MEDIA KIT 2021
More coverage in your target group
The online portal www.qz-online.de, which deals with the topics of
quality management and quality assurance, provides traditional banner
advertising and individual special formats that are tailored to fit your
campaign.
By using the journal QZ Qualität und Zuverlässigkeit (Quality and
Reliability) and the online portal crossmedial, you increase the range
of your target audience through the timely combination of both media.
In addition to the subscribers of QZ, who have exclusive access to the
archive of the portal, www.qz-online.de offers 82,958 visits* and
148,511 page impressions* (page views).
An accurate measurement of success of your banner campaign is
provided by our Helios IQ ad serving system, which we will provide
after your campaign has expired.
* certified by IVW Online! Average 2019
For animations
on various
banner formats,
refer to:
Display – Positions www.hanser-mediacenter.de
Home / Navigation page Single article page Mobile placements
Pos 1 Pos 1 Header
Pos 3a
Pos 4a
Pos 3a
Pos 4a
Header Header
Content
Pos 2 Pos 2
Standard 6:1
Content
Content
Pos 16 Content Pos 6
Pos 3b
Pos 4b
Pos 3b
Pos 4b
Content Standard 6:1
Pos 5
Content
Content Pos 6
Pos 8 Content Standard
Standard 6:1
6:1
Pos 7
Content Pos 8 Content
Content
Standard
Standard 2:1
2:1
Content Pos 10
Pos 9
Content Content
Pos 10 Content
Footer Footer Footer
Carl Hanser Verlag GmbH & Co. KG · Kolbergerstr. 22 · 81679 München · Tel.: +49 89 99830-213 · www.qz-online.de
WWW.QZ-ONLINE.DE | MEDIA KIT 2021
Display – Formats
(Wide) Skyscraper* (pos 4a)
(Wide) Skyscraper* (pos 3a)
Skyline Ad (pos 3a)
Skyline Ad (pos 4a)
Skyline Ad (pos 2) Billboard (pos 2)
Hockey Stick (pos 1)
Hockey Stick (pos 4a)
Slide Channel
(Double) Sitebar Ad
(Double) Sitebar Ad
(pos 4a)
Medium/
(pos 3a)
(pos 4a)
Vertical
Rectangle
(pos 6/8/10)
Superbanner (pos1)
Sidekick Ad (pos 3a)
Sidekick Ad (pos 4a)
Superbanner (pos16)
Full Banner (pos 5) Photo Gallery
Full Banner (pos 7)
Full Banner (pos 9)
1 2 3 4
Fireplace Ad (pos 1)
HOMEPAGE
Fireplace Ad (pos 3a)
Fireplace Ad (pos 4a)
Banderole Ad (Layer)
Welcome Ad
(Layer)
Carl Hanser Verlag GmbH & Co. KG · Kolbergerstr. 22 · 81679 München · Tel.: +49 89 99830-213 · www.qz-online.de
WWW.QZ-ONLINE.DE | MEDIA KIT 2021
Display Rates
Banner formats Placement (max. 2 rotations possible) Category Size in pixels | Data volume Price / 4 weeks
Home
Quality management
Medium Rectangle In the content, position 6, 8 or 10 Measurement 300 x 250 | 40 KB € 1,220.--
Software
Services
Home
Quality management
Vertical Rectangle In the content, position 6, 8 or 10 Measurement 300 x 400 | 40 KB € 1,220.--
Software
Services
Home
Quality management
Full Banner In the content, position 5, 7 or 9 Measurement 468 x 60 | 40 KB € 1,370.--
Software
Services
Home
Quality management
(Wide) Skyscraper* Exterior, position 3a, 3b, 4a or 4b Measurement 120/160 x 600 | 40 KB € 1,220.--
Software
Services
Home
Quality management
Exterior, position 1 or
Superbanner Measurement 728 x 90 | 40 KB € 1,.470.--
in the content, position 2 or 16
Software
Services
Home
Quality management
Billboard € 1,510.--
In the content, position 2 Measurement 970 x 250 -> 400 | 80 KB
(expanding) (+ € 50.-- expanding)
Software
Services
Exterior, position 3a and 4a, 2x 120/160 x 600 + 970 x 250 (Billboard) |
Skyline Ad Homepage € 3,390.--
in the content, position 2 40 KB each
Home
Quality management
€ 780.-- /
(Double) Sitebar Ad Exterior, position 3a, 3b, 4a or 4b Measurement (2x) 300 x 600 | 80 KB each
€ 1,250.--
Software
Services
Exterior, position 1 and 4a,
Hockey Stick On request 728 x 90 + 120/160 x 600 | 40 KB each € 2,950.--
background colouring as wallpaper possible
Welcome Ad Central above start page Start page 640 x 480 | 80 KB € 1,720.-- / 14 days
120/160 x 600 left + right and
Fireplace Ad Exterior, position 1, 3a and 4a On request € 3,390.--
1,040 x 90 above | 40 KB each
Banderole Ad Center above the whole width On request 1,000 x 250 | 80 KB € 3,010.--
Carl Hanser Verlag GmbH & Co. KG · Kolbergerstr. 22 · 81679 München · Tel.: +49 89 99830-213 · www.qz-online.de
WWW.QZ-ONLINE.DE | MEDIA KIT 2021
Display Rates
Banner formats Placement (max. 2 rotations possible) Category Size in pixels | Data volume Price / 4 weeks
Banderole Ad Center above the whole width On request 1,000 x 250 | 80 KB € 3,010.--
Home
Quality management
Sidekick Ad Exterior, position 3a, 3b, 4a or 4b 160 x 600/400 x 600 | 80 KB € 740.--
(expanding) Measurement
Software
Services
Slide Channel
Hockey stick with expanding (wide) skyscraper On request 728 x 90 + 120/160 -> 400 x 600 | 40 KB each € 3,010.--
(expanding)
Position 4 € 1,270.--
Photo gallery On request 620 x 480 | 80 KB
Position 9 € 1,060.--
File formats JPEG, PNG, GIF or HTML5
2:1
For mobile devices:
Delivery address Please e-mail the advertising material for your 6:1
Please provide mobile ad in 6 : 1 (300 x 50 px)
campaign to media@hanser.de. and in 2 : 1 (300 x 150 px) in addition.
Delivery period 5 days prior to the start of the ad campaign
Reporting The access data for the ad campaign reports
Meta information We require the following Meta information with
will be sent to you in time for the start of the
delivery:
ad campaign.
· Customer name · Period of ad campaign
· Site used · Placement on the site Terms of payment Net 30 days. 2 % discount for payments made
· Ad format · Contact person for queries and banking account within 8 days after date of invoice.
· Click-URL Place of payment: Munich
Bank details: Postbank Munich
Contact Miriam Weihe (Ad Management)
Acct. no. 77 97 46 800
Phone +49 89 99830-216
Bank code 700 100 80
miriam.weihe@hanser.de
IBAN: DE71700100800779746800
Swift Code: PBNKDEFF
Vat. no.: DE 129 735 021
Carl Hanser Verlag GmbH & Co. KG · Kolbergerstr. 22 · 81679 München · Tel.: +49 89 99830-213 · www.qz-online.deWWW.QZ-ONLINE.DE | MEDIA KIT 2021
Attractive Advertisement
in the newsletter of QZ
10,264
The weekly newsletter of the QZ informs about the latest Subscribers!
trends, new and important in the world of quality management. 06/2019
Publication frequency weekly on friday
Advertising formats 1 Picture / 2 Banner + Text advert Banner Text advert
and Rates € 730.--* € 485.--* € 485.--*
Picture (150 x 150 pixels) or Banner Banner (560 x 100 pixels) Headline + max. 300 characters
(560 x 100 pixels) incl. target URL for incl. target URL for linking teaser text incl. target URL for linking
linking to your website plus teaser text to your website to your website
(Headline + max. 300 characters text)
News News News
Pic Text advert
1
Banner Banner Text advert
2
Text advert
* Price per Shipment. All Prices plus VAT.
Standalone-Newsletter
ANZEIGE
With the Standalone-Newsletter, we offer an advertising medium tailored specifically to suit
your portfolio and requirements. The Standalone-Newsletter will draw the attention of the
targeted group directly to your services. header
You can choose maximum 9 elements from the range listed below:
For selection 1. header
2. product news The data are consistently trending
upward and we prefer providing Ut acculla ntiiscimus. Magnihitin nonsed que evelluptis
3. video/picture gallery
current figures only. Please request ipsaeprescia sitatectur se coremo dolupta quodis debita-
4. news product sit re por ad enis remquos dolupta eperibus.
the Visits and Page impressions at: news
5. data sheet/catalogue Itatiam ipitectate re modit et qui cume iditia con nulla
christiane.beck@hanser.de
volupta quatiis dolupta epelicaborum fuga.
6. whitepaper
7. company profile and contact
Example 1 banner, 2 product news, 1 video, video
3 news, 1 catalogue and 1 company profile
Lead time A Standalone-Newsletter can be realized by our team during
5 workdays. Please deliver the advertising material 5 workdays
before date of newsletter mailing. Accupturemod mo cullitat. Atur, sa net et lamus aliquisit hil ius volores
The binding booking of your Standalone-Newsletter should be one tiiscimus voluptiandae cumquatem qui acepedit odi blabore runtur.
week before mailing and has to be confirmed by the publisher.
Price € 3,990.-- Magnimos delicat emodipi endite cum, tem quis volum
fugita corit eatur maximil igendus qui cum natemporio.
catalogue Tio blaboraeri arum vel im reicto beatiur aceped que
porio mo to quibuscitem.
All rates are subject to Value Added Tax.
Carl Hanser Verlag GmbH & Co. KG · Kolbergerstr. 22 · 81679 München · Tel.: +49 89 99830-213 · www.qz-online.de
Carl Hanser Verlag GmbH & Co. KG · Kolbergerstr. 22 · 81679 Munich/Germany · Tel.: +49 89 99830-221 · Fax: +49 89 99830-101 · www.qz-online.deWWW.QZ-ONLINE.DE | MEDIA KIT 2021
Retargeting
NEW Online retargeting campaigns
It works like this:
In these days of information overload it becomes increasingly difficult for your
We flag up the visitors to our portal with a cookie – as potential
potential customers to keep your brands and offers in their minds. With the
customers for you. Of course, in compliance with the GDPR.
online intensive campaigns we increase your gross contacts to your potential
customers and take care that they remember you distinctly through gentle
We rediscover the previously flagged visitors everywhere in our
advertising pressure. The online intensive campaigns will play back your
far branched partner network.
advertising on www.hanser-automotive.de and also everywhere on the Internet.
This works because of our far branched partner network. We play back to the previously flagged visitors your online
advertising in all formats and in real time.
Which package is right for you?
Package 1 50,000 ad impressions € 2,500.--* plus VAT Reach Rediscover F lag up
1. 2. 3.
Package 2 100,000 ad impressions € 4,500.--* plus VAT users users users
Package 3 250,000 ad impressions € 7,500.--* plus VAT
In detail
YOUR WEBSITE
Specialists consult our We subsequently rediscover
We play back your The user is directed to
portal and receive a cookie the user on third party sites
advertising on the sites your website or to a
as potential customers everywhere in the world wide
subsequently visited. special landing page.
for your sector. web – on all types of devices.
* In addition to your booked online-advertising on www.hanser-automotive.de
Controlling of online communication
on www.hanserautomotive.de Product
highlight
Product highlight package
Push
Product
news + Push
Vertica
banner + newsletter
ad
KLICK
Volume
Product news Image min. width 1,000 pixels at 4:3 ratio
Title max. 60 characters*
Teaser max. 160 characters*
Copy text max. 2.500 characters*
Link (URL) for further information
*incl. spaces Push
Push banner Vertical rectangle or wide skyscraper banner
KLICK
The creative should consist of image and text
taken from the product article Push
newsletter
Push newsletter ad According to teaser on the website ad
Publication time Product news on website » 3 months
Highlighted product news » 1 month
Product highlight push banner » 1 month
Newsletter ad for product highlight » 1 month
Price € 1,170.-- plus VAT
Carl Hanser Verlag GmbH & Co. KG · Kolbergerstr. 22 · 81679 München · Tel.: +49 89 99830-213 · www.qz-online.de
Carl Hanser Verlag GmbH & Co. KG · Kolbergerstr. 22 · 81679 Munich/Germany · Tel.: +49 89 99830-221 · Fax: +49 89 99830-101 · www.qz-online.deWWW.QZ-ONLINE.DE | MEDIA KIT 2021
Retargeting
Native Ad
Communication in Pole Position!
Performance
Teaser on the homepage with link
to the Native Ad
Volume Image min. width 1,000 pixels at 4:3 ratio
Title max. 60 characters*
Teaser max. 160 characters*
Copy text max. 2.500 characters*
Link (URL) for further information
*incl. spaces
Publication time
Native Ad » 3 months
Teaser space on homepage » 1 month
Price € 970.-- plus VAT KLICK
Content Marketing Products
365 Days visible in the database »Wer-bietet-was?« (Who offers what?)
Our performance Profile text,
Premium Company logo,
Entry Product keywords,
Contact data
Optional: Image, video, picture gallery
Running time 1 year
Price € 560.-- plus VAT
Lead Generation for your sales team
You get in contact with new clients by publishing your application-/solution article on www.qz-online.de.
Whitepaper When downloading your article/whitepaper our website visitor will register. You get the contact data.
Our performance • Push activity 1: Banner incl. link to your Whitepaper
• Push activity 2: Newsletter ad
Running time Whitepaper: 6 months
Push activities: 1 month
Price € 1,170.-- plus VAT
Advertorial – the perfect complement to your advertising
Would you like to describe your products in detail and present their benefits and advantages in a practical way?
Advertorial Then the advertising form »Advertorial« is ideally suited for this!
Advertorial 1/1 page 4c max. 3,300 characters incl. blanks + 2 pictures (min. 300 dpi)
Price € 6,550.-- plus VAT
Advertorial 1/2 page 4c max. 2,000 characters incl. blanks + 1 picture (min. 300 dpi)
Price € 3,600.-- plus VAT
You determine the content, scope and timing of the publication -
we ensure a high-quality and and appealing design within the framework of press law.
Carl Hanser Verlag GmbH & Co. KG · Kolbergerstr. 22 · 81679 München · Tel.: +49 89 99830-213 · www.qz-online.de
Carl Hanser Verlag GmbH & Co. KG · Kolbergerstr. 22 · 81679 Munich/Germany · Tel.: +49 89 99830-221 · Fax: +49 89 99830-101 · www.qz-online.deWWW.QZ-ONLINE.DE | MEDIA KIT 2021
Contact
Contact us – we are happy to help!
Publishing House Carl Hanser Verlag GmbH & Co. KG
Kolbergerstraße 22, 81679 Munich, Germany
Mailing address: P.O. Box 860420,
81631 Munich/Germany
Phone +49 89 99830-0
info@hanser.de
Media
Christiane Beck (Media Sales)
Phone +49 89 99830-213 • christiane.beck@hanser.de
Miriam Weihe (Ad Management)
Phone +49 89 99830-216 • miriam.weihe@hanser.de
Editors
Dipl.-Ing. (FH) Andrea Nowak (Editor-in-chief)
Phone +49 89 99830-607 • andrea.nowak@hanser.de
Dipl.-Soz. Thomas Funck (Editor)
Phone +49 89 99830-610 • thomas.funck@hanser.de
Sales Representatives
Germany/Austria/Great Britain/Ireland Switzerland USA/Canada
Carl Hanser Verlag GmbH & Co. KG Rico Dormann Gardner Publications Inc.
Kolbergerstraße 22 Media Consultant Marketing 6915 Valley Avenue
81679 München Moosstr. 7 Cincinnati, OH 45244-3029
Tel.: +49 89 99830-213 8803 Rüschlikon USA
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