MEDIA KIT 2022 - Oregonian Marketing

Page created by Tommy Ryan
 
CONTINUE READING
MEDIA KIT 2022 - Oregonian Marketing
MEDIA KIT                                                                   2022
                                              WE CARE ABOUT YOUR GOALS.

                                              AND TOGETHER, WE’LL MAKE A
                                              PLAN TO GET YOU THERE.

1500 SW First Avenue
Portland, OR 97201
503-221-8481

                       © 2022 Oregonian Media Group. All rights reserved.
MEDIA KIT 2022 - Oregonian Marketing
YOUR LOCAL
BUSINESS PARTNER
The Oregonian has been privileged to serve our local communities for over 172 years. And
right now, these communities need deep support more than ever.

For our news staff, this means working diligently in new ways so that every Oregonian has
accurate and up-to-date information as we collectively face a world that’s changing by the
minute. It means applying these developments against our deep knowledge of the place we
call home to highlight risks and opportunities as we navigate new challenges together.

It also means helping local businesses – so essential to our economy and daily lives – to
regain their footing and create economic opportunity as the state re-opens.

To do that, we use the most innovative technology we can find. The same technology we use
to reach millions of readers. Backed by talented people, proven processes and powerful
networks.

And it takes true partners to get results. So our teams become your advocates. We believe
great relationships start with collaboration, run on integrity, and depend on accountability.

Here’s how we can help.

THE OREGONIAN MARKETING SOLUTIONS TEAM
MEDIA KIT 2022 - Oregonian Marketing
THE CUSTOMER
JOURNEY
MEDIA KIT 2022 - Oregonian Marketing
PATH TO                                                                  METRICS
       PURCHASE

AWARENESS                                                                      Served Impressions
People must be aware of                                                              In-View Time
your business and what                                                              Total Exposure
you offer in order to buy                                                        Ad Completion %
from you instead of a                                                                   Heat Maps
competitor.                                                                      Views • View Rate

CONSIDERATION                                                         Likes • Comments • Shares
People may know of your business and                                 Opens • Views • Clicks • CTR
products but don’t understand the true                               View Through Conversions
value of buying from you, so they buy                     Average time on article • Click to Article
from a competitor.                                                              Session Duration

                                                                           Form Fill • Bounce Rate
CONVERSION                                               % New/Return Sessions • Sessions / Page
People must be able to                                             Phone Calls • Emails Captured
conveniently find you when they                                 Pixels Fired • Clicks / Taps on Map
are looking to buy from you or a                             In-Store Visits • Return on Ad Spend
competitor.                                                                 eCommerce Purchase

                                         NEW CUSTOMERS
MEDIA KIT 2022 - Oregonian Marketing
STRATEGIC BUYING-BASED SOLUTIONS
Reaching the right person, at the right time, with the right message

AWARENESS                                      CONSIDERATION                       CONVERSION
I WANT TO KNOW                                 I WANT TO DO                        I WANT TO BUY

INSPIRE: Curiosity can be triggered by        ATTRACT: Guide audiences to your     FOR IMPACT & ACTION: When potential
anything and satisfied at any time.           expertise when they are searching.   customers are ready to buy, are you visible?

PRINT ADVERTISING

EMAIL MARKETING

TARGETED DISPLAY ADVERTISING

VIDEO ADVERTISING

SOCIAL MEDIA MARKETING

                                               CONTENT MARKETING

                                                                                   SEARCH ENGINE MARKETING [SEM]

                                                                                   SEARCH ENGINE OPTIMIZATION [SEO]

RECRUITMENT
MEDIA KIT 2022 - Oregonian Marketing
STRATEGIC BUYING-BASED SOLUTIONS
  PRINT ADVERTISING
  Make a big, immediate impact that drives heightened response.

  EMAIL MARKETING
  Drop a hot offer for immediate ROI or nurture leads over the long-term.

  TARGETED DISPLAY ADVERTISING
  Ensure visibility and engagement with your brand.

  VIDEO ADVERTISING
  Engage your customers and ignite their emotions & passions.

  SOCIAL MEDIA MARKETING
  Connect with customers and boost your reputation.

  CONTENT MARKETING
  Tell your story with the trusted voice of The Oregonian to help potential customers learn why your business is truly unique.

  SEARCH ENGINE MARKETING [SEM]
  Capture qualified leads as they're actively searching for your products & services.

  SEARCH ENGINE OPTIMIZATION [SEO]
  Elevate your brand's organic search rankings through authority, relevance and trust.

  RECRUITMENT
  Programmatic and enhanced job postings that make it easier for candidates to apply.
MEDIA KIT 2022 - Oregonian Marketing
BALANCING
YOUR ADVERTISING
MEDIA KIT 2022 - Oregonian Marketing
BALANCING YOUR ADVERTISING
                                                                                                                                                             BULLSEYE
A good advertising strategy is a balanced                                                                       Propel sharing &                             Leverage owned, earned,
approach to managing paid media, owned                                                                           engagement                                  and paid media for a
media and earned media.                                                                                             with paid                                comprehensive marketing
                                                                                                                   promotion                                 strategy
Maximize your advertising dollar with all
channels working harmoniously together.

                                                                                                                                                                   ADVERTISING
                                                                        SHARING                                                                                    Pay Per Click
                                                                        Mentions                     EARNED                              PAID                      Display Ads
                                                                          Shares                     MEDIA                              MEDIA                      Retargeting
                                                                         Reposts                                                                                   Paid Influencers
                                                                         Reviews                                                                                   Paid Content Promotion
                                                                                                                                                                   Social Media Ads

                                                                                                                     OWNED
                                                                 SEO & brand content                                 MEDIA                                 Gain more exposure
                                                                  drive earned media                                                                       to web properties
                                                                     (sharing) & traffic                                                                   with SEO and PPC

                                                                                                             WEB PROPERTIES
                                                                                                                   Website
                                                                                                                  Mobile Site
                                                                                                                   Blog Site
                                                                                                            Social Media Channels

Source: Autopilot; “The digital marketing trifecta: earned, owned and paid media;” web. https://www.autopilothq.com/blog/digital-marketing-trifecta/; Feb. 2019.
MEDIA KIT 2022 - Oregonian Marketing
SOLUTION
DETAILS
MEDIA KIT 2022 - Oregonian Marketing
TARGETED DISPLAY ADVERTISING
                                                                                                                                        From The Oregonian
                                                                                                                                        To Subscribers

                                                                                                                                                         Brand
                                                                                                                                                         Message

     DISPLAY ADS                                        HIGH-IMPACT DISPLAY                             INTERACTIVE CONTENT           NEWSLETTER SPONSORSHIP

     Reach your potential                               Grab readers’ attention with                    Custom units offer            Own one of The Oregonian’s
     customers by getting your                          compelling, engaging                            the ability to feature        editorially-driven email
     message next to the articles                       placements such as                              and repurpose creative        newsletters with 100% SOV.
     they trust, whether on                             Roadblocks and Takeovers.                       assets, such as Facebook      Newsletters are deployed daily,
     OregonLive.com or through                                                                          posts, video content, email   weekly and bi-monthly and
     our Extended Network of                            High-impact and fixed                           sign-up, store locator, and   enable you to reach our most
     quality websites. Your                             units available to target                       more, driving data growth     loyal audiences with brand
     campaign gets smarter with                         and reach an increasingly                       and engagement with your      presence in every send.
     each ad delivered to                               mobile-first audience.                          future customers.
     optimize your results over                                                                                                       (386,728 newsletter subscriptions)1
     time.

Source: 1. The Oregonian Email & Newsletter Marketing Department. February 2021 (total may include duplicates).
SOCIAL MEDIA MARKETING

                                             theoregonian
          Your Brand
                                             w/ Your Brand

          Brand                               Brand
         Message                             Message

  PAID SOCIAL ADS                    CO-BRANDED POSTS

  Augment your organic reach on      Strategically align with our
  Facebook and Instagram with        trusted brand to boost your own
  paid media. Like targeted          brand recognition. Co-branded
  digital display ads, paid social   posts allow us to share exposure,
  ads run adjacent to organic        credibility and brand affinity,           CH
                                                                           REA ERS
  content, can be targeted to        while reaching our 637K+                TOM
                                                                         CUS ERE
  specific audiences, geographies    followers with editorial content       WH      E
                                                                               Y AR
                                                                           THE
  and demographics and               that’s aligned with your brand.
  click through to your desired
  landing page.
VIDEO MARKETING
WHY VIDEO? VIDEO MARKETING REACHES

• Video leads all content consumption.                          • Improve Geo & Demo Targeting.
• Video on landing pages is capable of increasing conversion    • Trackable & Reportable Engagement.
  rates by 80%.                                                 • According to Forbes, 90% of customers say video helps them
• Replace or Complement TV Buys.                                  make buying decisions and 64% of customers say that seeing a
                                                                  video makes them more likely to buy.
VIDEO PRODUCTION (NO SHOOT SESSION NEEDED)

Let us help you create. If you don’t have expertise in video,
not to worry—we do, and we’re happy to use our knowledge
to illuminate your brand’s message and take it where it will
have the greatest impact.

• One edit up to 0:15, 0:30 or 0:60 second video commercial
• Professional script writing & voice over
• Advanced transitions, motion graphics & animated
  background
• Royalty free music
                                                                          What to expect here
• On-screen text to support messaging
• Client provided and/or stock images                                     Full Motion Video Samples here
• 1 Free Revision
• 12 months of Video Management Services per video to host                Montage Video Samples here
  on the advertiser's site
VIDEO FORMATS
Digital video is one of the most exciting (and effective) ways to deliver a
brand message. Connect visually and emotionally to improve brand
awareness, consideration and credibility, fueling other marketing efforts.

We’ll use our audience-targeting expertise to find your best prospects.
Then, we’ll find the right mix of in-banner video, YouTube video, in-story
video and video applications to social campaigns (i.e., Facebook,
Instagram) to make sure you connect with your audiences.
EMAIL MARKETING
Reach your precise audience directly.

Integrating a highly targeted email campaign into a multichannel
strategy helps your business break through the competitive
advertising noise to connect with consumers one-on-one. Email
enables you to directly deliver customized messages, maximizing
your chances of converting them into your newest customers.

Our tailored strategies combine the power of email marketing
with the targeted reach of digital display advertising, creating a
unified and highly effective personalized campaign for your target
consumers.

                                                From: Brand
                                                To: Your Future Customers

                                                        Brand Message
SEARCH ENGINE OPTIMIZATION
     Search Engine Optimization (SEO)

     Google and Bing command more than 90% of all domestic search
     volume. They’re the primary tools consumers use to research,
     identify, shop, and purchase the products and services they need.

     Consumers trust organic search more than paid (pay-per-click), so
     appearing within organic rankings when your offering is relevant
     to their search is critical for businesses.

     Our Approach

21
     Our Google- and Microsoft-certified team can audit your
     website and develop a needs analysis, uncovering opportunities
     to improve your SEO locally, regionally, or nationally.

     We’ll develop a custom strategy that elevates your organic search
     rankings and helps guide your target customers to your site and
     storefront.

     + Reviewing website copy
     + Ensuring consistency across online business listings
     + Building a content marketing plan
SEARCH ENGINE MARKETING
Search Engine Marketing (SEM)

Combined with SEO, an effective SEM strategy maximizes your
brand visibility, helping to keep your business top-of- mind over
your competitors.

We’ll help you craft a comprehensive marketing plan that closely
ties your SEM to other digital solutions that complement and
enhance your results.

Google AdWords Premier Partner

Our custom SEM campaigns are designed, developed,
implemented and optimized by our team of Google- =Certified
marketers.

Premier Partner status is given to a select few digital agencies
that demonstrate proficiency in implementing and managing
effective campaigns at scale.
CONTENT MARKETING                                                                                       THE HALO EFFECT

                                                                                                        Studies show featuring your
                                                                                                        story on a trusted news site
Cultivate your audience and control your own news cycle.
                                                                                                        like OregonLive results in more
Through appealing content, businesses can address customers’ needs,
                                                                                                        quality engagement and a
while educating, entertaining, and inspiring them to engage.
                                                                                                        measurable lift for your brand.

NATIVE SPONSOR ARTICLES                            BLOG POSTS

Sponsor articles are articles we write             Blog posts (sold in groups of 3) are articles that
specifically for you. They appear on OregonLive    live on your site. Posts typically focus on a
and throughout our extended network sites.         service or product you offer, industry
                                                   information or interesting tips. We produce the
Each article resembles editorial content and is    content, so it reads as if it came directly from
promoted on OregonLive with targeted digital       you.
display ads that have the same look and feel
as editorial headlines.                            WHITEPAPERS

Sponsor articles may include:                      Whitepapers provide more in-depth or
• text and images                                  technical information about your product or
• video content                                    service. We include carefully researched
                                                   keywords, so your white papers appear in
• social sharing options
                                                   organic searches on popular search engines
                                                   like Google.
PRINT ADVERTISING

While digital channels continue growing, studies show print
advertising is still the format consumers trust most when making
a purchase decision.

Newspapers still have a faithful following, and The Oregonian’s
award-winning journalism reaches more readers than any other
local news source.

eNewspaper – Your print advertising always receives additional
exposure within our digital e-edition, reaching an ever-growing
segment of our audience that prefers to read The Oregonian
online.
OUR REACH
OUR AUDIENCE IS UNPARALLELED

                                                     OregonLive Unique Monthly Visitors1

                                                                  Followers on Social Media2

                                        Readers of The Oregonian and its eNewspaper3
Source: 1. Google Analytics. Mar. 2021; 2. Social media followers as of April 7, 2021 (total may include duplicates); 3. Scarborough 2020 R2; base: Portland DMA; print + e-edition cume (daily, Sunday).
Combined

                                                              Source for News in
                                                              The Pacific Northwest

    Reach more people throughout Oregon & SW Washington with The Oregonian
    and OregonLive.

Source: comScore Dec. 2020 & AAM. The Alliance for Audited Media 2020 Q1; combined print & digital readership.
We reach
                                                                                            of people
                                                                                            throughout Oregon
                                                                                            & SW Washington

    Ensure you maximize your full reach potential by utilizing both print and digital
    channels.

Source: Scarborough 2020 R2 print reach and Google Analytics Mar. 2021; unique visitors = non-duplicated; Portland DMA (28 counties); Target: A18+
OregonLive.com is the most-read local news and information
                                                     News Website                                                                    site that Portlanders and Oregonians at-large come to learn
                                                     in Oregon2                                                                      about and engage with their community.

                                                                                                                                     Our audience has never been bigger. On OregonLive.com,
                                                                                                                                     more than 9.3 million unique visitors visit the site in
                                                                                                                                     a month.1 You can reach this high-value audience and align your
                                                     Local News/Info                                                                 brand next to our award-winning, locally focused news, sports,
                                                     Website in the U.S.3                                                            politics, and entertainment coverage.

                                                     Website used in                                                                 Sections

                                                     the Portland DMA4                                                               HOME                                                  EAT, DRINK, COOK
                                                                                                                                     POLITICS & ELECTIONS                                  LIFE & CULTURE
                                                                                                                                     NEWS                                                  OPINION
                                                                                                                                     CORONAVIRUS                                           VIDEO
                                                                                                                                     NATIONAL AND WORLD                                    CONDE NAST
                                                                                                                                     SPORTS                                                CLASSIFIEDS
                                                                                                                                     WEATHER                                               REAL ESTATE
        YAHOO     KGW                               THAN FACEBOOK, KPTV and
                                                                                                                                                                                           AUTOS
        PINTEREST KATU                              XFINITY FOR ADULTS 25-54.4
                                                                                                                                                                                           JOBS
        EBAY      KOIN
        KPTV
*Data does not include streaming sites such as YouTube and Netflix or online retailers such as Amazon.
Source: 1. Google Analytics. Mar.. 2021; 2. ComScore. News/Info, Local News [Undup]. Sep. 2020; 3.ComScore. News/Info.[Undup]; results = Advance Local; Jan. 2021; 4. Scarborough 2020 R2; Base: Portland DMA; Target: A18+.
Unique Monthly Visitors1                     Pages per Session1

                             Monthly Pageviews1                  Average Time per Session1

                                      Video Views2                Average Time per Page1

Source: 1. Google Analytics. Mar. 2021; 2. YouTube. Mar. 2021.
Since 1850, we’ve been telling the stories that shape the
Great Northwest. The Oregonian newspaper is where local
readers turn to learn about their communities, their region
and their world.
                                                              Newspaper in
                                                              Oregon
We’ve had more than 170 years to develop The Oregonian’s
trust and market expertise. This translates to high
engagement and credibility for our clients.

                                                              Pulitzer Prizes for
                                                              Journalistic Excellence

  Sunday Readership                                           First-place Awards in
                                                              2020 from the Oregon
                                                              Newspaper Publishers
                                                              Association
   Average Weekday Readership

Source: The Alliance for Audited Media. AAM; 2020.
SOCIAL MEDIA FOLLOWERS

                               Followers on Facebook                                Followers on Twitter

                               Followers on YouTube                                 Followers on Instagram

*Data is inclusive of all Oregonian-owned social media accounts
Source: Social Media Accounts as of Apr. 7, 2021 (totals may include duplicates).
SPECIAL SECTIONS
& THEME PAGES
THEMED SECTION: RESTAURANTS POST COVID
Publication: Fri., March 12
Print Ad Reservation Deadline: Fri., March 5
Print Companion Article Interview Completion Deadline: Mon., March 8

Content and Topics:

What will happen to Portland yurts, bubbles and canopies now that limited indoor dining is allowed.
Which is safer, indoors or outdoors? + Review/Feature on Kaan Winter Village, the yurt village popup
founded by Gregory Gourdet

Why you? Why now?

Thousands of people in the Portland market are talking with friends and family about their favorite
restaurants and where to eat, especially during the pandemic. But they might not know that you are a
top contender in the Portland dining scene or know that you’re open during this time of social distancing.
They also might drive past your competitor who is well-known but not as great. With the Cheap Eats
themed A&E section, you can:
• Reach over 39,000 households weekly who rely on The Oregonian | OregonLive and are planning to
   visit a restaurant that has a bar or lounge in the next 3 months.¹
• Ensure our 999,000 weekly readers know to include your business when they are planning their
   dinner or healthier meals.¹
• Join us as a category-exclusive sponsor as we connect with our 1.5 million social media fans around
   this timely content.²

All deadlines are due by 2pm on their respective dates.
Source: 1. Scarborough 2020 R2: Base: Portland DMA; Target: Oregonian INA or visited OregonLive in last 7 days; 2. Social Media followers as of Jan. 8, 2021 (total may include duplicates).
THEMED SECTION: SPRING ARTS GUIDE
Publication: Fri., March 26
Print Ad Reservation Deadline: Fri., March 19
Print Companion Article Interview Completion Deadline: Mon., March 22

Content and Topics:

Includes our picks for the season’s best theatre, dance, classical music, and visual arts. Great for
researching people interested in fine arts and entertainment. Content includes local productions and
upcoming events around the Portland-area.

Why you? Why now?

Thousands of people are planning their spring and summer, right now. Help them be aware of your
event, performance, or business, early in order to ensure they consider you in their plans. Our special
pricing for art/event businesses allows you to maintain a cost-effective presence to encourage these
people to make -- and keep -- plans to join you. Make 2021 your best year ever!
With the Spring Arts themed A&E section, you can:
• Reach over 237,593 Portlanders weekly who rely on The Oregonian | OregonLive for travel content.¹
• Ensure our 999,000 weekly readers know to include your business when they are planning their
   dinner or healthier meals.¹
• Join us as a category-exclusive sponsor as we connect with our 1.5 million social media fans around
   this timely content.²

All deadlines are due by 2pm on their respective dates.
Source: 1. Scarborough 2020 R2: Base: Portland DMA; Target: Oregonian INA or visited OregonLive in last 7 days; 2. Social Media followers as of Jan. 8, 2021 (total may include duplicates).
THEMED SECTION: HEALTHCARE & TECHNOLOGY
Publication: Sun., April 11
Print Ad Reservation Deadline: Mon., March 29
Print Companion Article Interview Completion Deadline: Wed., March 31

Content and Topics:

This Sunday special section features the exciting technology advancements within the medical and healthcare
world. It includes articles featuring local hospitals and procedures, emerging technologies, and healthcare tips.

Why you? Why now?

Thousands in the Portland metro area are talking about their health right now. Organizations partnering with us
in these conversations have shared that they do so to better ensure that potential clients know the full benefits of
working with them instead of competitors. By partnering with us, you can help overcome the concerns of people
who may not understand the value of their technology in improving
healthy outcomes and to combat the disappointment from seeing people in our community who struggle with
health-issues in part because they lack the knowledge of how newer technologies can assist.
• Reach over 293,000 Portlander’s who have acted because they saw a health-related advertisement in The
    Oregonian or on OregonLive.¹
• Ensure our 999,000 weekly readers know to include your business when they are researching health issues
    and treatments.¹
• Join us as a category-exclusive sponsor as we connect with our 1.5 million social media fans around this timely
    content.²

All deadlines are due by 2pm on their respective dates.
Source: 1. Scarborough 2020 R2: Base: Portland DMA; Target: Oregonian INA or visited OregonLive in last 7 days; 2. Social Media followers as of Jan. 8, 2021 (total may include duplicates).
SPECIAL SECTION: HEALTHCARE HEROES:
THE CAREGIVERS WHO GOT US THROUGH
Publication: Fri., May 9
Print Ad Reservation Deadline: Mon., April 26
Print Companion Article Interview Completion Deadline: Wed., April 28

Summary

This May, in conjunction with National Nurses week, we’re saluting nurses and the healthcare caregivers who
helped get us get through the pandemic… and continue to do so daily. This inspiring multi-faceted program
offers sponsors the opportunity to align their brand with The Oregonian | OregonLive to raise the visibility of the
healthcare caregiver profession and inspires the next generation of caregivers.

Special Section

National Nurses Week comes the second week of May. It is particularly meaningful this year because of the
sacrifices made by healthcare providers during the pandemic. More than 3,500 died of complications from COVID-
19. We will honor the nurses, doctors, technicians, practitioners, and other caregivers who got us through by
sharing their unforgettable stories in the communities they served.

Heroes Awards

The special section will also serve as the launchpad to announce the Healthcare Heroes Awards program. We’ll
ask people to tell us about a healthcare caregiver that has made a difference in their lives through an online poll,
with the nomination period running through June 30th.

All deadlines are due by 2 p.m. on their respective dates.
THEMED SECTION: TRAVEL
Print Publishing: SUN., MAY. 23
Online Publishing: MAY
Print Ad Reservation Deadline: MON., MAY 3

Content and Topics:

As Americans hope to hit the road, sky, rails, and sea, read about ideas to trek near and far
with breakouts and tips for travel with kids, seniors, and the more adventurous.

Why you? Why now?

There is pent up demand for travel in 2021 as many Portlanders and Oregonians-alike had to
cancel their plans in 2020 due to the COVID pandemic. Now with the emergence of a vaccine,
many in the local area are starting to plan their next big vacation. By partnering with us we
can get you in front of thousands who are deciding on their next destination, travel
accommodations and dining and entertainment for their trip.
• Reach over 895,000 readers of The Oregonian | OregonLive who are planning on taking a
   vacation in the next 12 months.1
•      Ensure our 1,063,075 weekly readers know to include your business when they are
       researching flights, lodging and other travel accommodations and vacation ideas. 1
•      Join us as a category-exclusive sponsor as we connect with our 1.6 million social media
       fans around this timely content.2

    All deadlines are due by 2pm on their respective dates.
    Source: 1. Scarborough 2020 R2: Base: Portland DMA; Target: Oregonian INA; 2. Social Media followers as of Apr. 7, 2021 (total may include duplicates).
THEMED SECTION: MEN’S HEALTH
Print Publication: Sun., Jun. 13
Online Publication: June
Print Ad Reservation Deadline: Mon., May 31
Print Companion Article Interview Completion Deadline: Tue., Jun. 1

Content and Topics:

Men’s Health special section will showcase workouts, nutrition advice and weight loss tips, and the latest health
news, all catered to the distinct needs and consideration of men. They provide great opportunities to ensure
you’re informing and helping health-conscious individuals in the Portland-area.

Why you? Why now?

Men often neglect to focus on their health, either because they do not know about your resources and how you
can help them, or because they may be concerned about the commitment in time or cost, or that they have
been disappointed with strategies they have tried in the past. Here’s your chance to help as you tag into our
coverage of this important topic.
• Reach over 381,000 people who have taken action because they saw a health-related advertisement in The
   Oregonian or on OregonLive.1
•      Ensure our 1,063,075 weekly readers know to include your business when they are researching health issues
       and treatments.1
•      Join us as a category-exclusive sponsor as we connect with our 1.5 million social media fans around this timely
       content.2

    All deadlines are due by 2pm on their respective dates.
    Source: 1. Scarborough 2020 R2: Base: Portland DMA; Target: Oregonian INA; 2. Social Media followers as of Feb. 3 2021 (total may include duplicates).
OUR MARKETING
TECHNOLOGY
MEET THE PARENTS
We are part of Advance Local, the #1 largest local news
publisher, reaching every 1 in 5 people in the U.S.

Advance Local is part of the Advance Publications family of
businesses. Advance’s portfolio of exceptional companies
includes Condé Nast, Advance Local, American City Business
Journals, Leaders Group, Stage Entertainment, Turnitin,
1010data, and POP. Advance is also among the largest
shareholders in Discovery, Charter Communications, and
Reddit.

This means you get state of the art technology and
national-level scale and expertise, all directed by a local
team that lives, works and shops right here in your
community.
LEADING MARKETING TECHNOLOGIES
As powerful as our own media channels are, our affiliations with the world’s leading market technology
companies equip us to expertly provide numerous effective marketing solutions for our advertisers.

Google AdWords & Analytics –         Acxiom – Audience identity            Crosspixel – Data management        Matchcraft – A search, display
As a Premier Google Partner, we      technology seamlessly                 platform enabling more effective    and social campaign bid
provide expertise in targeting and   connecting us with individual         programming campaigns.              management platform that
buying strategies; campaign          customers across multiple                                                 produces outstanding results for
execution and optimization; and      channels: digital, display,                                               local advertisers of all sizes.
performance.                         programmatic, social, email, print
                                     and more.

         Datalogix – Data collection         Lotame – Provides a holistic view        Moat – Analytics suite integrated
         platform tracking consumers’        of each of our 14 million+ monthly       across our websites to measure
         online and offline spending         visitors’ content interests, helping     audience attention on all content,
         activities, so we can match         you reach those target audiences         so advertisers can more
         advertisers with highly-specific    with precision, whether broad or         effectively reach and impact
         target audiences.                   narrow.                                  target audiences.
OUR MARKETING
PROCESS
OUR FOUR-STEP APPROACH
Consumers are more empowered than ever when it comes to
choosing products and services.

Our four-step approach combines extensive market research,
leading technology platforms, and expert local resources to
position your business as the best choice.

And get you results.

                        DISCOVER                   ALIGN      DEPLOY   OPTIMIZE
DISCOVER
      1   We research your industry, trends, company background and
          competition.

      2 We evaluate your search rankings, search engine demand in your
        category, and assess your social media presence.

      3 We develop an accurate picture of your target customers using
        our proprietary first-party audience data.

      4 We learn about your successes, challenges, opportunities and
        key performance indicators, to provide guidance on the results
        you can expect.

      Technologies

      + Google AdWords & Analytics
      + Lotame
ALIGN
        1   With an understanding of your goals, and competitors’ strengths
            and vulnerabilities, we align the campaign scope, budget and
            timing.

        2 We review relevant case studies to inform strategic planning and
          develop a proposal for achieving your goals.

        3 Together we commit to developing your strategic plan and
          deploying your campaign.
DEPLOY
         1   We launch your campaign.

         2 We align our solutions with the customer journey to grow
           awareness, consideration, conversions and other key
           performance indicators.

         3 Our Account Management team works closely with you to
           observe and report on results.

         Technologies

         + Google AdWords & Analytics

         + Acxiom

         + Crosspixel

         + Datalogix

         + Lotame

         + Matchcraft
OPTIMIZE
      Test > Measure > Refine > Scale

      We evaluate traffic sources, identify top-performing channels, and
      A/B test creative.

      We make recommendations to optimize your campaign, or course-
      correct, as needed.

      Technologies

      + Google AdWords & Analytics

      + MOAT

      + Proprietary Reporting Software
MISSION
+ VALUES
MISSION      To strengthen and empower
             the communities we serve.

OUR VALUES   Integrity
             Customer-first
             Inclusiveness
             Collaboration
             Forward-looking
PRINT ADVERTISING
OPTIONS
HIGH-IMPACT

High-impact products such as pre-printed inserts,
front page notes and wraps can be some of the
most effective, reliable drivers to your storefront,
whether it’s brick-and-mortar or online.

SPADEAS
                                                                                  OUR MOST
Printed on both sides, covering half of the front                                 PREMIUM
                                                                                  POSITION
page, a full-spread interior and all the back, a
spadea print promotion delivers high impact brand               SPADEA   SPADEA
messaging that drive conversions.                                 BACK   FRONT

                                                       SPADEA SPREAD
HIGH-IMPACT

High-impact products such as pre-printed inserts, front
page notes and wraps can be one of the most effective,
reliable drivers to your storefront, whether you’re driving
customers to your brick-and-mortar or online.

FRONT PAGE NOTE

The Oregonian Front-Page Notes, removable self-stick
notes, give your advertising message premium
exposure and help drive traffic to your business with
front page presence in the newspaper. We are offering
full-run distribution in addition to zoning, so you can
strategically target your message where and when
you need it most.
                                                              MESSAGES
• Give your business high-visibility and high-impact            THAT
  exposure.                                                    REALLY
• Maximum Exposure – Your ad is ‘above the fold’ and            STICK
  cannot be missed.
• High Response Rate – Readers interact with Front Page
  notes and re-stick them as a reminder.
• Target Your Audience – Front Page Notes can be
  placed for the full reach of The Oregonian, or they can
  be zoned and targeted to just the areas and audiences
  your business needs.
AWARENESS

Establish a consistent long-term
presence. Suitable for maintaining
top-of-mind familiarity for products
with a recurring purchase cycle, and
effective for building and maintaining
awareness consistently.

                                         1/6 PG. HORIZ.                  1/6 PG. VERT.                 1/8 PG. HORIZ.
                                         6 COL X 2.25” | 9.99” X 2.25”   3 COL X 4.5” | 4.92” X 4.5”   3 COL X 3.5” | 4.92” X 3.5”

                                         1/9 PG. VERT.                   1/12 VERT.                    1/12 HORIZ.
                                         2 COL X 4.5” | 3.23” X 4.5”     2 COL X 3.5” | 3.23” X 3.5”   3 COL X 2.25” | 4.92” X 2.25”
AWARENESS
(CONTINUED)

              1/18 HORIZ.                     1/36 VERT.
              2 COL X 2.25” | 3.23” X 2.25”   1 COL X 2.25” | 1.54” X 2.25”
CONSIDERATION

Cost-effective combination of high-
impact and frequency toward
conversion. Effective for announcing
events, branding, defining your
market position, and generating
sustained response over time.

                                       1/2 PG. HORIZ.            1/2 PG. VERT.
                                       6 COL X 7” | 9.99” X 7”   3 COL X 14” | 4.92” X 14”

                                       1/3 PG. HORIZ.            1/4 PG. HORIZ.                1/4 PG. VERT.
                                       4 COL X 7” | 6.61” X 7”   6 COL X 3.5” | 9.99” X 3.5”   3 COL X 7” | 4.92” X 7”
CONVERSION

Achieve maximum visibility.

Effective for launching new brands,
announcing events, reinforcing
marketplace leadership and
generating strong response in a short
time. Makes an unmistakable
impression.

                                        FULL PG. SPREAD
                                        13 COL X 14” | 20.48” X 14”

                                        FULL PG.                      2/3 PG. TALL
                                        6 COL X 14” | 9.99” X 14”     5 COL X 11.5” | 8.3” X 11.5”
THANK YOU

1500 SW First Avenue
Portland, OR 97201
503-221-8481

                       © 2022 Oregonian Media Group. All rights reserved.
You can also read