MEDIA KIT 2022 - Oregonian Marketing
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MEDIA KIT 2022 WE CARE ABOUT YOUR GOALS. AND TOGETHER, WE’LL MAKE A PLAN TO GET YOU THERE. 1500 SW First Avenue Portland, OR 97201 503-221-8481 © 2022 Oregonian Media Group. All rights reserved.
YOUR LOCAL BUSINESS PARTNER The Oregonian has been privileged to serve our local communities for over 172 years. And right now, these communities need deep support more than ever. For our news staff, this means working diligently in new ways so that every Oregonian has accurate and up-to-date information as we collectively face a world that’s changing by the minute. It means applying these developments against our deep knowledge of the place we call home to highlight risks and opportunities as we navigate new challenges together. It also means helping local businesses – so essential to our economy and daily lives – to regain their footing and create economic opportunity as the state re-opens. To do that, we use the most innovative technology we can find. The same technology we use to reach millions of readers. Backed by talented people, proven processes and powerful networks. And it takes true partners to get results. So our teams become your advocates. We believe great relationships start with collaboration, run on integrity, and depend on accountability. Here’s how we can help. THE OREGONIAN MARKETING SOLUTIONS TEAM
PATH TO METRICS PURCHASE AWARENESS Served Impressions People must be aware of In-View Time your business and what Total Exposure you offer in order to buy Ad Completion % from you instead of a Heat Maps competitor. Views • View Rate CONSIDERATION Likes • Comments • Shares People may know of your business and Opens • Views • Clicks • CTR products but don’t understand the true View Through Conversions value of buying from you, so they buy Average time on article • Click to Article from a competitor. Session Duration Form Fill • Bounce Rate CONVERSION % New/Return Sessions • Sessions / Page People must be able to Phone Calls • Emails Captured conveniently find you when they Pixels Fired • Clicks / Taps on Map are looking to buy from you or a In-Store Visits • Return on Ad Spend competitor. eCommerce Purchase NEW CUSTOMERS
STRATEGIC BUYING-BASED SOLUTIONS Reaching the right person, at the right time, with the right message AWARENESS CONSIDERATION CONVERSION I WANT TO KNOW I WANT TO DO I WANT TO BUY INSPIRE: Curiosity can be triggered by ATTRACT: Guide audiences to your FOR IMPACT & ACTION: When potential anything and satisfied at any time. expertise when they are searching. customers are ready to buy, are you visible? PRINT ADVERTISING EMAIL MARKETING TARGETED DISPLAY ADVERTISING VIDEO ADVERTISING SOCIAL MEDIA MARKETING CONTENT MARKETING SEARCH ENGINE MARKETING [SEM] SEARCH ENGINE OPTIMIZATION [SEO] RECRUITMENT
STRATEGIC BUYING-BASED SOLUTIONS PRINT ADVERTISING Make a big, immediate impact that drives heightened response. EMAIL MARKETING Drop a hot offer for immediate ROI or nurture leads over the long-term. TARGETED DISPLAY ADVERTISING Ensure visibility and engagement with your brand. VIDEO ADVERTISING Engage your customers and ignite their emotions & passions. SOCIAL MEDIA MARKETING Connect with customers and boost your reputation. CONTENT MARKETING Tell your story with the trusted voice of The Oregonian to help potential customers learn why your business is truly unique. SEARCH ENGINE MARKETING [SEM] Capture qualified leads as they're actively searching for your products & services. SEARCH ENGINE OPTIMIZATION [SEO] Elevate your brand's organic search rankings through authority, relevance and trust. RECRUITMENT Programmatic and enhanced job postings that make it easier for candidates to apply.
BALANCING YOUR ADVERTISING BULLSEYE A good advertising strategy is a balanced Propel sharing & Leverage owned, earned, approach to managing paid media, owned engagement and paid media for a media and earned media. with paid comprehensive marketing promotion strategy Maximize your advertising dollar with all channels working harmoniously together. ADVERTISING SHARING Pay Per Click Mentions EARNED PAID Display Ads Shares MEDIA MEDIA Retargeting Reposts Paid Influencers Reviews Paid Content Promotion Social Media Ads OWNED SEO & brand content MEDIA Gain more exposure drive earned media to web properties (sharing) & traffic with SEO and PPC WEB PROPERTIES Website Mobile Site Blog Site Social Media Channels Source: Autopilot; “The digital marketing trifecta: earned, owned and paid media;” web. https://www.autopilothq.com/blog/digital-marketing-trifecta/; Feb. 2019.
TARGETED DISPLAY ADVERTISING From The Oregonian To Subscribers Brand Message DISPLAY ADS HIGH-IMPACT DISPLAY INTERACTIVE CONTENT NEWSLETTER SPONSORSHIP Reach your potential Grab readers’ attention with Custom units offer Own one of The Oregonian’s customers by getting your compelling, engaging the ability to feature editorially-driven email message next to the articles placements such as and repurpose creative newsletters with 100% SOV. they trust, whether on Roadblocks and Takeovers. assets, such as Facebook Newsletters are deployed daily, OregonLive.com or through posts, video content, email weekly and bi-monthly and our Extended Network of High-impact and fixed sign-up, store locator, and enable you to reach our most quality websites. Your units available to target more, driving data growth loyal audiences with brand campaign gets smarter with and reach an increasingly and engagement with your presence in every send. each ad delivered to mobile-first audience. future customers. optimize your results over (386,728 newsletter subscriptions)1 time. Source: 1. The Oregonian Email & Newsletter Marketing Department. February 2021 (total may include duplicates).
SOCIAL MEDIA MARKETING theoregonian Your Brand w/ Your Brand Brand Brand Message Message PAID SOCIAL ADS CO-BRANDED POSTS Augment your organic reach on Strategically align with our Facebook and Instagram with trusted brand to boost your own paid media. Like targeted brand recognition. Co-branded digital display ads, paid social posts allow us to share exposure, ads run adjacent to organic credibility and brand affinity, CH REA ERS content, can be targeted to while reaching our 637K+ TOM CUS ERE specific audiences, geographies followers with editorial content WH E Y AR THE and demographics and that’s aligned with your brand. click through to your desired landing page.
VIDEO MARKETING WHY VIDEO? VIDEO MARKETING REACHES • Video leads all content consumption. • Improve Geo & Demo Targeting. • Video on landing pages is capable of increasing conversion • Trackable & Reportable Engagement. rates by 80%. • According to Forbes, 90% of customers say video helps them • Replace or Complement TV Buys. make buying decisions and 64% of customers say that seeing a video makes them more likely to buy. VIDEO PRODUCTION (NO SHOOT SESSION NEEDED) Let us help you create. If you don’t have expertise in video, not to worry—we do, and we’re happy to use our knowledge to illuminate your brand’s message and take it where it will have the greatest impact. • One edit up to 0:15, 0:30 or 0:60 second video commercial • Professional script writing & voice over • Advanced transitions, motion graphics & animated background • Royalty free music What to expect here • On-screen text to support messaging • Client provided and/or stock images Full Motion Video Samples here • 1 Free Revision • 12 months of Video Management Services per video to host Montage Video Samples here on the advertiser's site
VIDEO FORMATS Digital video is one of the most exciting (and effective) ways to deliver a brand message. Connect visually and emotionally to improve brand awareness, consideration and credibility, fueling other marketing efforts. We’ll use our audience-targeting expertise to find your best prospects. Then, we’ll find the right mix of in-banner video, YouTube video, in-story video and video applications to social campaigns (i.e., Facebook, Instagram) to make sure you connect with your audiences.
EMAIL MARKETING Reach your precise audience directly. Integrating a highly targeted email campaign into a multichannel strategy helps your business break through the competitive advertising noise to connect with consumers one-on-one. Email enables you to directly deliver customized messages, maximizing your chances of converting them into your newest customers. Our tailored strategies combine the power of email marketing with the targeted reach of digital display advertising, creating a unified and highly effective personalized campaign for your target consumers. From: Brand To: Your Future Customers Brand Message
SEARCH ENGINE OPTIMIZATION Search Engine Optimization (SEO) Google and Bing command more than 90% of all domestic search volume. They’re the primary tools consumers use to research, identify, shop, and purchase the products and services they need. Consumers trust organic search more than paid (pay-per-click), so appearing within organic rankings when your offering is relevant to their search is critical for businesses. Our Approach 21 Our Google- and Microsoft-certified team can audit your website and develop a needs analysis, uncovering opportunities to improve your SEO locally, regionally, or nationally. We’ll develop a custom strategy that elevates your organic search rankings and helps guide your target customers to your site and storefront. + Reviewing website copy + Ensuring consistency across online business listings + Building a content marketing plan
SEARCH ENGINE MARKETING Search Engine Marketing (SEM) Combined with SEO, an effective SEM strategy maximizes your brand visibility, helping to keep your business top-of- mind over your competitors. We’ll help you craft a comprehensive marketing plan that closely ties your SEM to other digital solutions that complement and enhance your results. Google AdWords Premier Partner Our custom SEM campaigns are designed, developed, implemented and optimized by our team of Google- =Certified marketers. Premier Partner status is given to a select few digital agencies that demonstrate proficiency in implementing and managing effective campaigns at scale.
CONTENT MARKETING THE HALO EFFECT Studies show featuring your story on a trusted news site Cultivate your audience and control your own news cycle. like OregonLive results in more Through appealing content, businesses can address customers’ needs, quality engagement and a while educating, entertaining, and inspiring them to engage. measurable lift for your brand. NATIVE SPONSOR ARTICLES BLOG POSTS Sponsor articles are articles we write Blog posts (sold in groups of 3) are articles that specifically for you. They appear on OregonLive live on your site. Posts typically focus on a and throughout our extended network sites. service or product you offer, industry information or interesting tips. We produce the Each article resembles editorial content and is content, so it reads as if it came directly from promoted on OregonLive with targeted digital you. display ads that have the same look and feel as editorial headlines. WHITEPAPERS Sponsor articles may include: Whitepapers provide more in-depth or • text and images technical information about your product or • video content service. We include carefully researched keywords, so your white papers appear in • social sharing options organic searches on popular search engines like Google.
PRINT ADVERTISING While digital channels continue growing, studies show print advertising is still the format consumers trust most when making a purchase decision. Newspapers still have a faithful following, and The Oregonian’s award-winning journalism reaches more readers than any other local news source. eNewspaper – Your print advertising always receives additional exposure within our digital e-edition, reaching an ever-growing segment of our audience that prefers to read The Oregonian online.
OUR REACH
OUR AUDIENCE IS UNPARALLELED OregonLive Unique Monthly Visitors1 Followers on Social Media2 Readers of The Oregonian and its eNewspaper3 Source: 1. Google Analytics. Mar. 2021; 2. Social media followers as of April 7, 2021 (total may include duplicates); 3. Scarborough 2020 R2; base: Portland DMA; print + e-edition cume (daily, Sunday).
Combined Source for News in The Pacific Northwest Reach more people throughout Oregon & SW Washington with The Oregonian and OregonLive. Source: comScore Dec. 2020 & AAM. The Alliance for Audited Media 2020 Q1; combined print & digital readership.
We reach of people throughout Oregon & SW Washington Ensure you maximize your full reach potential by utilizing both print and digital channels. Source: Scarborough 2020 R2 print reach and Google Analytics Mar. 2021; unique visitors = non-duplicated; Portland DMA (28 counties); Target: A18+
OregonLive.com is the most-read local news and information News Website site that Portlanders and Oregonians at-large come to learn in Oregon2 about and engage with their community. Our audience has never been bigger. On OregonLive.com, more than 9.3 million unique visitors visit the site in a month.1 You can reach this high-value audience and align your Local News/Info brand next to our award-winning, locally focused news, sports, Website in the U.S.3 politics, and entertainment coverage. Website used in Sections the Portland DMA4 HOME EAT, DRINK, COOK POLITICS & ELECTIONS LIFE & CULTURE NEWS OPINION CORONAVIRUS VIDEO NATIONAL AND WORLD CONDE NAST SPORTS CLASSIFIEDS WEATHER REAL ESTATE YAHOO KGW THAN FACEBOOK, KPTV and AUTOS PINTEREST KATU XFINITY FOR ADULTS 25-54.4 JOBS EBAY KOIN KPTV *Data does not include streaming sites such as YouTube and Netflix or online retailers such as Amazon. Source: 1. Google Analytics. Mar.. 2021; 2. ComScore. News/Info, Local News [Undup]. Sep. 2020; 3.ComScore. News/Info.[Undup]; results = Advance Local; Jan. 2021; 4. Scarborough 2020 R2; Base: Portland DMA; Target: A18+.
Unique Monthly Visitors1 Pages per Session1 Monthly Pageviews1 Average Time per Session1 Video Views2 Average Time per Page1 Source: 1. Google Analytics. Mar. 2021; 2. YouTube. Mar. 2021.
Since 1850, we’ve been telling the stories that shape the Great Northwest. The Oregonian newspaper is where local readers turn to learn about their communities, their region and their world. Newspaper in Oregon We’ve had more than 170 years to develop The Oregonian’s trust and market expertise. This translates to high engagement and credibility for our clients. Pulitzer Prizes for Journalistic Excellence Sunday Readership First-place Awards in 2020 from the Oregon Newspaper Publishers Association Average Weekday Readership Source: The Alliance for Audited Media. AAM; 2020.
SOCIAL MEDIA FOLLOWERS Followers on Facebook Followers on Twitter Followers on YouTube Followers on Instagram *Data is inclusive of all Oregonian-owned social media accounts Source: Social Media Accounts as of Apr. 7, 2021 (totals may include duplicates).
SPECIAL SECTIONS & THEME PAGES
THEMED SECTION: RESTAURANTS POST COVID Publication: Fri., March 12 Print Ad Reservation Deadline: Fri., March 5 Print Companion Article Interview Completion Deadline: Mon., March 8 Content and Topics: What will happen to Portland yurts, bubbles and canopies now that limited indoor dining is allowed. Which is safer, indoors or outdoors? + Review/Feature on Kaan Winter Village, the yurt village popup founded by Gregory Gourdet Why you? Why now? Thousands of people in the Portland market are talking with friends and family about their favorite restaurants and where to eat, especially during the pandemic. But they might not know that you are a top contender in the Portland dining scene or know that you’re open during this time of social distancing. They also might drive past your competitor who is well-known but not as great. With the Cheap Eats themed A&E section, you can: • Reach over 39,000 households weekly who rely on The Oregonian | OregonLive and are planning to visit a restaurant that has a bar or lounge in the next 3 months.¹ • Ensure our 999,000 weekly readers know to include your business when they are planning their dinner or healthier meals.¹ • Join us as a category-exclusive sponsor as we connect with our 1.5 million social media fans around this timely content.² All deadlines are due by 2pm on their respective dates. Source: 1. Scarborough 2020 R2: Base: Portland DMA; Target: Oregonian INA or visited OregonLive in last 7 days; 2. Social Media followers as of Jan. 8, 2021 (total may include duplicates).
THEMED SECTION: SPRING ARTS GUIDE Publication: Fri., March 26 Print Ad Reservation Deadline: Fri., March 19 Print Companion Article Interview Completion Deadline: Mon., March 22 Content and Topics: Includes our picks for the season’s best theatre, dance, classical music, and visual arts. Great for researching people interested in fine arts and entertainment. Content includes local productions and upcoming events around the Portland-area. Why you? Why now? Thousands of people are planning their spring and summer, right now. Help them be aware of your event, performance, or business, early in order to ensure they consider you in their plans. Our special pricing for art/event businesses allows you to maintain a cost-effective presence to encourage these people to make -- and keep -- plans to join you. Make 2021 your best year ever! With the Spring Arts themed A&E section, you can: • Reach over 237,593 Portlanders weekly who rely on The Oregonian | OregonLive for travel content.¹ • Ensure our 999,000 weekly readers know to include your business when they are planning their dinner or healthier meals.¹ • Join us as a category-exclusive sponsor as we connect with our 1.5 million social media fans around this timely content.² All deadlines are due by 2pm on their respective dates. Source: 1. Scarborough 2020 R2: Base: Portland DMA; Target: Oregonian INA or visited OregonLive in last 7 days; 2. Social Media followers as of Jan. 8, 2021 (total may include duplicates).
THEMED SECTION: HEALTHCARE & TECHNOLOGY Publication: Sun., April 11 Print Ad Reservation Deadline: Mon., March 29 Print Companion Article Interview Completion Deadline: Wed., March 31 Content and Topics: This Sunday special section features the exciting technology advancements within the medical and healthcare world. It includes articles featuring local hospitals and procedures, emerging technologies, and healthcare tips. Why you? Why now? Thousands in the Portland metro area are talking about their health right now. Organizations partnering with us in these conversations have shared that they do so to better ensure that potential clients know the full benefits of working with them instead of competitors. By partnering with us, you can help overcome the concerns of people who may not understand the value of their technology in improving healthy outcomes and to combat the disappointment from seeing people in our community who struggle with health-issues in part because they lack the knowledge of how newer technologies can assist. • Reach over 293,000 Portlander’s who have acted because they saw a health-related advertisement in The Oregonian or on OregonLive.¹ • Ensure our 999,000 weekly readers know to include your business when they are researching health issues and treatments.¹ • Join us as a category-exclusive sponsor as we connect with our 1.5 million social media fans around this timely content.² All deadlines are due by 2pm on their respective dates. Source: 1. Scarborough 2020 R2: Base: Portland DMA; Target: Oregonian INA or visited OregonLive in last 7 days; 2. Social Media followers as of Jan. 8, 2021 (total may include duplicates).
SPECIAL SECTION: HEALTHCARE HEROES: THE CAREGIVERS WHO GOT US THROUGH Publication: Fri., May 9 Print Ad Reservation Deadline: Mon., April 26 Print Companion Article Interview Completion Deadline: Wed., April 28 Summary This May, in conjunction with National Nurses week, we’re saluting nurses and the healthcare caregivers who helped get us get through the pandemic… and continue to do so daily. This inspiring multi-faceted program offers sponsors the opportunity to align their brand with The Oregonian | OregonLive to raise the visibility of the healthcare caregiver profession and inspires the next generation of caregivers. Special Section National Nurses Week comes the second week of May. It is particularly meaningful this year because of the sacrifices made by healthcare providers during the pandemic. More than 3,500 died of complications from COVID- 19. We will honor the nurses, doctors, technicians, practitioners, and other caregivers who got us through by sharing their unforgettable stories in the communities they served. Heroes Awards The special section will also serve as the launchpad to announce the Healthcare Heroes Awards program. We’ll ask people to tell us about a healthcare caregiver that has made a difference in their lives through an online poll, with the nomination period running through June 30th. All deadlines are due by 2 p.m. on their respective dates.
THEMED SECTION: TRAVEL Print Publishing: SUN., MAY. 23 Online Publishing: MAY Print Ad Reservation Deadline: MON., MAY 3 Content and Topics: As Americans hope to hit the road, sky, rails, and sea, read about ideas to trek near and far with breakouts and tips for travel with kids, seniors, and the more adventurous. Why you? Why now? There is pent up demand for travel in 2021 as many Portlanders and Oregonians-alike had to cancel their plans in 2020 due to the COVID pandemic. Now with the emergence of a vaccine, many in the local area are starting to plan their next big vacation. By partnering with us we can get you in front of thousands who are deciding on their next destination, travel accommodations and dining and entertainment for their trip. • Reach over 895,000 readers of The Oregonian | OregonLive who are planning on taking a vacation in the next 12 months.1 • Ensure our 1,063,075 weekly readers know to include your business when they are researching flights, lodging and other travel accommodations and vacation ideas. 1 • Join us as a category-exclusive sponsor as we connect with our 1.6 million social media fans around this timely content.2 All deadlines are due by 2pm on their respective dates. Source: 1. Scarborough 2020 R2: Base: Portland DMA; Target: Oregonian INA; 2. Social Media followers as of Apr. 7, 2021 (total may include duplicates).
THEMED SECTION: MEN’S HEALTH Print Publication: Sun., Jun. 13 Online Publication: June Print Ad Reservation Deadline: Mon., May 31 Print Companion Article Interview Completion Deadline: Tue., Jun. 1 Content and Topics: Men’s Health special section will showcase workouts, nutrition advice and weight loss tips, and the latest health news, all catered to the distinct needs and consideration of men. They provide great opportunities to ensure you’re informing and helping health-conscious individuals in the Portland-area. Why you? Why now? Men often neglect to focus on their health, either because they do not know about your resources and how you can help them, or because they may be concerned about the commitment in time or cost, or that they have been disappointed with strategies they have tried in the past. Here’s your chance to help as you tag into our coverage of this important topic. • Reach over 381,000 people who have taken action because they saw a health-related advertisement in The Oregonian or on OregonLive.1 • Ensure our 1,063,075 weekly readers know to include your business when they are researching health issues and treatments.1 • Join us as a category-exclusive sponsor as we connect with our 1.5 million social media fans around this timely content.2 All deadlines are due by 2pm on their respective dates. Source: 1. Scarborough 2020 R2: Base: Portland DMA; Target: Oregonian INA; 2. Social Media followers as of Feb. 3 2021 (total may include duplicates).
OUR MARKETING TECHNOLOGY
MEET THE PARENTS We are part of Advance Local, the #1 largest local news publisher, reaching every 1 in 5 people in the U.S. Advance Local is part of the Advance Publications family of businesses. Advance’s portfolio of exceptional companies includes Condé Nast, Advance Local, American City Business Journals, Leaders Group, Stage Entertainment, Turnitin, 1010data, and POP. Advance is also among the largest shareholders in Discovery, Charter Communications, and Reddit. This means you get state of the art technology and national-level scale and expertise, all directed by a local team that lives, works and shops right here in your community.
LEADING MARKETING TECHNOLOGIES As powerful as our own media channels are, our affiliations with the world’s leading market technology companies equip us to expertly provide numerous effective marketing solutions for our advertisers. Google AdWords & Analytics – Acxiom – Audience identity Crosspixel – Data management Matchcraft – A search, display As a Premier Google Partner, we technology seamlessly platform enabling more effective and social campaign bid provide expertise in targeting and connecting us with individual programming campaigns. management platform that buying strategies; campaign customers across multiple produces outstanding results for execution and optimization; and channels: digital, display, local advertisers of all sizes. performance. programmatic, social, email, print and more. Datalogix – Data collection Lotame – Provides a holistic view Moat – Analytics suite integrated platform tracking consumers’ of each of our 14 million+ monthly across our websites to measure online and offline spending visitors’ content interests, helping audience attention on all content, activities, so we can match you reach those target audiences so advertisers can more advertisers with highly-specific with precision, whether broad or effectively reach and impact target audiences. narrow. target audiences.
OUR MARKETING PROCESS
OUR FOUR-STEP APPROACH Consumers are more empowered than ever when it comes to choosing products and services. Our four-step approach combines extensive market research, leading technology platforms, and expert local resources to position your business as the best choice. And get you results. DISCOVER ALIGN DEPLOY OPTIMIZE
DISCOVER 1 We research your industry, trends, company background and competition. 2 We evaluate your search rankings, search engine demand in your category, and assess your social media presence. 3 We develop an accurate picture of your target customers using our proprietary first-party audience data. 4 We learn about your successes, challenges, opportunities and key performance indicators, to provide guidance on the results you can expect. Technologies + Google AdWords & Analytics + Lotame
ALIGN 1 With an understanding of your goals, and competitors’ strengths and vulnerabilities, we align the campaign scope, budget and timing. 2 We review relevant case studies to inform strategic planning and develop a proposal for achieving your goals. 3 Together we commit to developing your strategic plan and deploying your campaign.
DEPLOY 1 We launch your campaign. 2 We align our solutions with the customer journey to grow awareness, consideration, conversions and other key performance indicators. 3 Our Account Management team works closely with you to observe and report on results. Technologies + Google AdWords & Analytics + Acxiom + Crosspixel + Datalogix + Lotame + Matchcraft
OPTIMIZE Test > Measure > Refine > Scale We evaluate traffic sources, identify top-performing channels, and A/B test creative. We make recommendations to optimize your campaign, or course- correct, as needed. Technologies + Google AdWords & Analytics + MOAT + Proprietary Reporting Software
MISSION + VALUES
MISSION To strengthen and empower the communities we serve. OUR VALUES Integrity Customer-first Inclusiveness Collaboration Forward-looking
PRINT ADVERTISING OPTIONS
HIGH-IMPACT High-impact products such as pre-printed inserts, front page notes and wraps can be some of the most effective, reliable drivers to your storefront, whether it’s brick-and-mortar or online. SPADEAS OUR MOST Printed on both sides, covering half of the front PREMIUM POSITION page, a full-spread interior and all the back, a spadea print promotion delivers high impact brand SPADEA SPADEA messaging that drive conversions. BACK FRONT SPADEA SPREAD
HIGH-IMPACT High-impact products such as pre-printed inserts, front page notes and wraps can be one of the most effective, reliable drivers to your storefront, whether you’re driving customers to your brick-and-mortar or online. FRONT PAGE NOTE The Oregonian Front-Page Notes, removable self-stick notes, give your advertising message premium exposure and help drive traffic to your business with front page presence in the newspaper. We are offering full-run distribution in addition to zoning, so you can strategically target your message where and when you need it most. MESSAGES • Give your business high-visibility and high-impact THAT exposure. REALLY • Maximum Exposure – Your ad is ‘above the fold’ and STICK cannot be missed. • High Response Rate – Readers interact with Front Page notes and re-stick them as a reminder. • Target Your Audience – Front Page Notes can be placed for the full reach of The Oregonian, or they can be zoned and targeted to just the areas and audiences your business needs.
AWARENESS Establish a consistent long-term presence. Suitable for maintaining top-of-mind familiarity for products with a recurring purchase cycle, and effective for building and maintaining awareness consistently. 1/6 PG. HORIZ. 1/6 PG. VERT. 1/8 PG. HORIZ. 6 COL X 2.25” | 9.99” X 2.25” 3 COL X 4.5” | 4.92” X 4.5” 3 COL X 3.5” | 4.92” X 3.5” 1/9 PG. VERT. 1/12 VERT. 1/12 HORIZ. 2 COL X 4.5” | 3.23” X 4.5” 2 COL X 3.5” | 3.23” X 3.5” 3 COL X 2.25” | 4.92” X 2.25”
AWARENESS (CONTINUED) 1/18 HORIZ. 1/36 VERT. 2 COL X 2.25” | 3.23” X 2.25” 1 COL X 2.25” | 1.54” X 2.25”
CONSIDERATION Cost-effective combination of high- impact and frequency toward conversion. Effective for announcing events, branding, defining your market position, and generating sustained response over time. 1/2 PG. HORIZ. 1/2 PG. VERT. 6 COL X 7” | 9.99” X 7” 3 COL X 14” | 4.92” X 14” 1/3 PG. HORIZ. 1/4 PG. HORIZ. 1/4 PG. VERT. 4 COL X 7” | 6.61” X 7” 6 COL X 3.5” | 9.99” X 3.5” 3 COL X 7” | 4.92” X 7”
CONVERSION Achieve maximum visibility. Effective for launching new brands, announcing events, reinforcing marketplace leadership and generating strong response in a short time. Makes an unmistakable impression. FULL PG. SPREAD 13 COL X 14” | 20.48” X 14” FULL PG. 2/3 PG. TALL 6 COL X 14” | 9.99” X 14” 5 COL X 11.5” | 8.3” X 11.5”
THANK YOU 1500 SW First Avenue Portland, OR 97201 503-221-8481 © 2022 Oregonian Media Group. All rights reserved.
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