Media kit 2022 - Bonnier Publications
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Indsæt et billede her og sørg for at dit billede dækker hele denne boks. Media kit 2022
Index
Our universe
Formats - Print, Digital & NTA
Advertising rate cards
Production schedule 2022
Contact
Advertisement specifications
|
idenyt reveals the many
perspectives of being a house
owner.
idenyt is a part of Vi i Villa Gruppen
with magazines, websites and
newsletters in Denmark, Norway and
Sweden.
We deliver tips and tricks for house and
garden run alongside inspiration and
motivation for getting things done
around the home. Our guides will
answer the homeowner’s questions,
whether minor or major.
| 3
Indsæt et billede her og sørg for Indsæt et billede her og sørg for
at dit billede dækker hele denne boks. at dit billede dækker hele denne boks.
Indsæt et billede her og sørg for
at dit billede dækker hele denne boks.
Our universe
Indsæt et billede her og sørg for
at dit billede dækker hele denne boks.
|
753.000 2.019.515
Magazine* readership Monthly pageviews**
Indsæt et billede her og sørg for
47.575 42.752 at dit billede dækker hele denne boks.
Newsletter subscribers Facebook likes
905
Instagram followers
*Index Denmark - 2. Halvår 2020/1. Halvår 2021
| **Google Analytics - july 2022
Target audience | Digital Gender
Age
33% 67%
Male Female
Geography
52% 48%
East region West region
| Google Analytics - Average january-may 2020
Print formats
Product Format (mm) Product Format
Guides 2/1 page 123x76 1/1 page 203x273
Guides 1/1 page 58x76 2/1 page 406x273
¼ page 98x133 Cover flap 4 pages
Vertical ½ page 203x133 4 sequential pages -
Horizontal ½ page 98x273
| See visualizations and ad specifications further below
Digital formats
Desktop Format Mobile/tablet Format
Standard banner 930x180 Mobile banner 320x320/320x160/300x250
Megabanner 930x600 Mobile Interscroller 640x1136
Skyscraper/sticky 160x600/300x600 Tablet banner 728x90/728x300
Wallpaper 2560x1200 + optional standard banner
Newsletter Format
Desktop Interscroller 930x960
Newsletter banner 620x300
| See visualizations and ad specifications further below
NTA | Non traditional advertising
Product Format
Native Article Ad as on online article. The focus can be either on content storytelling or branding of products
in a gallery. Incl traffic drivers
Competition Competition with prize from distributor
Instagram Post in feed or Story. Story available for 24 hours
Facebook Postings on the brands Facebook wall.
Category sponsorship Ownership on categories or events
Video Video clips formed as an editorial clip, but with a commercial message.
Native ad click Native advertising in an editorial and engaging environment
Advertising rate card | Print
Product Nationwide Capital Region - Product Nationwide - Capital Region -
- Pricing in DKK* Pricing in DKK* Pricing in DKK* Pricing in DKK*
Guides 2/1 page 33.800 - 1/1 page 138.400 52.900
Guides 1/1 page 16.900 - 2/1 page 249.900 99.900
¼ page 49.900 22.900 Cover flap 599.900 -
Vertical ½ page 88.900 34.900 4 sequential pages 479.900 179.900
Horizontal ½ page 88.900 34.900
| *Gross prices onlyAdvertising rate card | Digital
Format Pricing in DKK* Format Pricing in DKK*
Standard banner CPM 55 Mobile banner CPM 55
Megabanner CPM 55 Mobile Interscroller CPM 80
Skyscraper/sticky CPM 55 Tablet banner CPM 55
Wallpaper CPM 100 Newsletter Pricing in DKK*
Desktop Interscroller CPM 80 Newsletter banner 7.500
| *Gross prices onlyAdvertising rate card | NTA
Product Pricing in DKK*
Native Article 18.000
Native Article w/ guaranteed traffic 30.000
Competition 10.000-20.000
Instagram 10.000
Facebook 10.000
Category sponsorship Contact for price**
Video Contact for price**
Native ad click 8 kr./click
| * Gross prices only
**Contact local office for prices - Contact information further belowProduction schedule | 2022
No. Publishing date Week Deadline Theme
1 04.05.2022 18 28.03.2022
2 12.10.2022 41 07.09.2022
|We are here to
help you Michael Nielsen
Key Account Manager Søren Jensen
idenyt Key Account Manager
Contact our team if you have michaeln@idenyt.dk idenyt
any questions about media sorenje@idenyt.dk
sales.
Try our FAQ page, if you need
support on how to upload ad
material, technical guidance
etc.
Go to FAQ
Jeannie Skyttebo Susanne Lyngsøe
Head of Agency Head of Native Sales and Partnerships
idenyt idenyt
jeannie.skyttebo@idenyt.dk susannel@idenyt.dkPrint, mobile, tablet and desktop formats Advertisement specifications
Print formats
Half
Spread Fullpage page
406×273 203×273 98×
Halfpage 273
203×133
See details about pricing further above
|Standard banners
320x160
320x320
300x250
Specifications:
HTML5 banner
JPG / PNG / GIF
3rd party tag
| Max 150 KBMobile Interscroller
Swipe
640x1136
Swipe
Specifications:
JPG / PNG / GIF
Max 150 KB
|Tablet banner
728x90
728x90
728x300
728x300
Specifications:
HTML5 banner
JPG / PNG / GIF
| 3rd party tag
Max 150 KBDesktop
standard banner
930x180
930x180
Specifications:
HTML5 banner
JPG / PNG / GIF
3rd party tag
| Max 150 KBStandard banner
300x
250
300x
250
Specifications:
HTML5 banner
JPG / PNG / GIF
3rd party tag
| Max 150 KBMega banner
930x600
930x600
Specifications:
HTML5 banner
JPG / PNG / GIF
3rd party tag
| Max 150 KBSkyscraper/
Sticky
160x600
300x600
160x600
300x600
Specifications:
Max 200 KB
JPG/ PNG/ GIF
|Desktop wallpaper
Specifications:
930x180
Core Assets:
Wallpaper + Standard banner
Cut out area
Asset Specs (px):
1020x1020
Wallpaper Size: 2560x1200
930x180 Standard banner Size: 930x180
Asset type:
Wallpaper is an Image (JPG, PNG), and
Cut out area Standard banner comes as html5,
1020x1020 thirdparty tag or image.
Weights:
Wallpaper: Maximum 200 kb.
Standard banner: Maximum 150 kbNewsletter
620x300
Specifications:
JPG / PNG / GIF
Max 200 KBYou can also read
