MEDIA KIT 2021 - THE UK'S OLDEST TRAVEL MAGAZINE THE LEADING BRITISH TRAVEL MAGAZINE - MHI
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MEDIA KIT 2021
THE UK’S OLDEST TRAVEL MAGAZINE
THE LEADING BRITISH TRAVEL MAGAZINE
Published Since 1993
ABOUT US
Award-winning
We have won nearly 100 awards
OVER 100
AWARDS
for our content, our people, our
brand and our products.
Adventurous
97% ARE INSPIRED
ABOUT NEW
DESTINATIONS
Passionate
A word that is often used about LEADING
Wanderlust readers. All ages and THE WAY FOR
demographics, what they all have in 28 YEARS WORKING HAND IN
common is an irresistible urge to travel. Founded 28 years ago by a pair of
travellers who couldn't find the right
mix of travel inspiration and information
elsewhere, the brand has an unrivalled
Collaborative HAND WITH OVER
500 DESTINATIONS
We work with travel destinations
reputation for trusted, authentic and and brands, to showcase the best
relevant content. It is the oldest travel of them to this audience of avid and
media brand in the UK and the leading discerning super-travellers.
independent magazine in the sector.
Omni-channel OVER 10.7
MILLION PAGE
Wanderlust targets and services
this audience through the
renowned and multi-award-winning
VIEWS IN 2020
Responsible Trailblazing
Innovation, forward thinking and
Wanderlust magazine, the fast-growing originality still guides our way
Wanderlust website, our social media Sustainability and conscious today ethos is at the heart of
channels and our travel events, both travel hits at the heart of everything we do today.
physical and virtual. everything we do.
A SELECTION OF WHO
WE WORK WITH
WA N D E R S LE E P S WA N D E R S LE E P S
2 2
SEVEN OF THE BEST AURA HOUSE BALI,
ABIANSEMAL NINE OF THE BEST AURORAHUTS,
GREEN
FINLAND
COLD
Constructed entirely from Take your Arctic adventure to
locally grown bamboo, this the next level with AuroraHut
three-storey house (below) looks right up in Finnish Lapland:
like it took root in the Ayung River gorge.
GETAWAYS
mobile mini cabins that travel across snow,
WINTER
It’s part of the Green Village project, ice and water with floor-to-ceiling windows
a pioneering eco-focused community with ensuring prime northern lights views. The
its own permaculture farm and sustainably first of their kind, they come equipped with
run Green School, set deep in the jungle a composting toilet, electricity, kitchenette
IN BALI STAYS
around 30 minutes from Ubud. Its two and WiFi, meaning you won’t have to leave
bedrooms have space for four adults; plus your warm room to bear the elements. But
there a beautifully breezy lounge area, if you want to feel the chill, there’s
forest-view plunge pool and fully equipped dogsledding, snowshoeing and ice fishing
kitchen (yes, that’s made from bamboo, too). right on your doorstep: you’ll be parked in
Whole villa from US$195 (£154) per night, a choice spot next to frozen Lake Inari.
From five-star white-sand stays to eco-hideouts in the jungle, including breakfast on first day; From mountain-top towers to teetering tubes and hidden From £231 per person per night;
the Indonesian isle is awash with ideal spots for escaping aurahouse-bali.com treehouses, we lace up our snow boots and explore some theaurorazone.com
everyday existence. We uncover its most alluring lodgings cool lodgings in even cooler climates
WORDS HAZEL PLUSH WORDS CLAIRE COLLINS
1 1
PURI MADAWI, PETITENGET HOTEL JEŠTĚD,
3
A great-value gem just a five-minute CZECH REPUBLIC
3
stroll from a less busy section of the Hotel Ještěd has been expecting you.
south-east’s coastline, this family-run Take a thrilling cable-car ride to the TREEHOTEL, SWEDEN
hideaway offers 16 lodgings – all set AMANKILA, MANGGIS summit of Mount Ještěd in the remote On the evergreen outskirts of the Arctic Circle,
amid tropical gardens – and features plenty of Just visible in the hilltops above Bali’s east coast, northern mountains of the Czech Republic and Sweden’s Treehotel transforms your childhood
traditional design, from locally made furniture Amankila (left) emanates a deep-seated spirituality. find this Bond-esque lair stealing the show. With hangout into a modern-day escape, just an hour’s
to colourful artwork. Enjoy the serene Royal ruins and ancient temples surround this a 94-m TV transmitter, and views spanning as far drive from Luleå. Among the forest, you’ll be spoilt
atmosphere with evening strolls, horseback hideaway, with views over the Lombok Strait. as Poland and Germany, the hotel beats extreme for choice with a range of unique lodgings, from the
rides along Batu Belig beach and walks to the Thatched-roof private suites peek out amid the trees, perfumed weather with its award-winning design. Relax in camouflaged Mirrorcube, to the larger-than-life Bird’s Nest and
nearby Masceti Temple. Keep in mind that staff by frangipani-lined walkways. But don’t get too comfy: there one of its modern or retro rooms, or don a skisuit out-of-this world UFO. Get your blood pumping with
i-escape; James Purvis; Amankila
can also organise cooking classes, book are reefs to snorkel, coves to kayak and the Tirta Gangga water and glide down the slopes in the shadow of its whitewater rafting, relax with yoga on ice, or spot the local
snorkelling trips or help arrange transport palace and Lempuyang temple to explore. tower to be the star of your own movie. celebrities on a moose safari.
to some of the best island hikes, including Double rooms from £574 per night, including breakfast and From £67 per night, breakfast included; From £379 per night for two people, including breakfast;
mountainous challenges like Agung or Batur. airport transfers; aman.com ! jested.cz treehotel.se !
Double rooms from £70 per night, including
breakfast; i-escape.com/puri-madawi
76 wanderlust.co.uk July/August 2019 wanderlust.co.uk July/August 2019 77 88 wanderlust.co.uk December 2019/January 2020 wanderlust.co.uk December 2019/January 2020 89
WanderSleeps Dream Sleep WanderSleeps Dream Sleep
WHAT WE DO
SOCIAL MEDIA WANDERLUST BOOKAZINE BOOKS
Total 160,000+ MAGAZINE Annual
Twitter 92,400+ 6 times a year Readership
Facebook 48,828+ Readership – 100,000 50,000
EVENTS
Instagram 18,800+ (average per issue in 2020)
• Wanderlust Travel Awards
• Photo of The Year
– the largest amateur
travel photography
awards in the UK
• Virtual reader events
• Physical reader events
• Thailand Responsible
Travel Awards
WANDERLUST.CO.UK E-NEWSLETTERS BESPOKE
1.2 million page views a month Sent three times a week to MICROSITES
(average in 2020) 103,000 subscribers 500k+ uniques
682k users per month (average per lifetime
peak in 2020)
Our audience is what makes us so
OUR AUDIENCE special. Across both print and
digital, the Wanderlust audience
provides you with one of the most-
travelled audiences in the UK,
looking for their next travel fix
Early adopters
Wanderlust readers love to know
about and explore off-the-beaten- Nature lovers
track destinations and activities, Wanderlust readers love wild
whether places are “opening up” places, walking and wildlife.
or the lesser-known side of a more They appreciate the natural
popular destination. They will beauty of a destination and
travel to places others do not and want to preserve it.
want to be the first ones to do so.
Green
Cultured Conscious travel is high on their
Wanderlust readers have a agenda. They want to travel in
genuine interest in the world, a natural and sustainable way.
its cultures and its people. They
research where they are going
and have an enquiring mind when
exploring new destinations. Our Resilient
audience have a strong interest in Wanderlust readers are the first
heritage and traditional culture. to revisit somewhere after a
crisis and are eager to explore
emerging destinations.
Immersive
Wanderlust readers love to get
under the skin of a destination.
They want to meet the people,
understand the culture and feel
they have sampled a part of it.
They want to eat local, support
local businesses, meet and
hang-out with the locals.
OUR AUDIENCE
58%
45
AVERAGE AVERAGE
SPEND
FEMALE AGE PER PERSON
PER YEAR
ON TRAVEL
£7,716
85%
55%
97%
USE WANDERLUST
CONTENT WHEN
PLANNING AND
READ NO OTHER BOOKING TRIPS
TRAVEL MAGAZINE
OF READERS SAY
AVERAGE PERSONAL INCOME
£42,000
WANDERLUST
INSPIRES THEM
TO VISIT NEW
DESTINATIONS
*Wanderlust reader survey 2020
WHY WORK
WITH US NOW?
1 2 3 4
OUR AUDIENCE ARE ENGAGEMENT NEW OPPORTUNITIES GET TO THE
PLANNING FUTURE IS HIGHER AND BETTER FRONT OF
TRIPS NOW THAN EVER RESULTS THE QUEUE
Our audience are obsessed with travel and Our website traffic is at an all-time high Wanderlust now offers your company Research suggests that the time between
there is huge pent-up demand. They are and has increased by over 70%, with over more effective ways of engaging with our booking and the start of a trip will be greatly
blessed with wanderlust and travel is part of 1.2 million page views. Our newsletter audience. From a relaunched magazine reduced. Your story will be brought to life by
their nature. Over 92% travelled in 2020 and database has risen from 54,000 to – with even more pages – to high spec, the award-winning Wanderlust team, and it
they are guaranteed to be researching and ,000. We receive constant emails, immersive digital opportunities that will bring will be seen by a larger and more engaged
plotting their future adventures for 2021 now. letters and phone calls thanking us for our your story to life and virtual / live events that audience. The advantage of targeting them
inspirational articles, news and quizzes. both raise awareness and drive bookings, the now will place you ahead of the competition
With long haul trips still being planned in wealth of choice and effectiveness has never and raise your presence above other
“”
advance, this is a great time to take been higher. destinations at a time when people are
advantage of record high engagement. planning and thinking of their next trip.
Thank you Wanderlust team for all you do. You have kept us going through the pandemic.
And we can’t wait to go travelling again. – Charlotte Hughes, Wanderlust reader
CAMPAIGN
OPTIONS
Video Interactive Maps Content Hubs Profiling quizzes
Social media takeovers Social media promotion E-newsletters (display and solus) Display
Bespoke microsites Competitions Sponsorship Trip Finder
IMMERSIVE
DIGITAL
EXPERIENCES
N e w f o r 2 0 2 1
Increase engagement, audience
loyalty and click-through rate.
Our new immersive digital
stories are a proven solution.
Take our audience of super-travellers on a journey OUR NEW UNIQUE DIGITAL All our campaigns are created by a destination
that is fully immersive and can capture their OFFERING INCLUDES: expert and the award-winning Wanderlust creative
imagination like never before. Allow our users • Tell your stories at scale – longer articles that can team. We will work with you to ensure your key
to dream of your destination through incredible cover a range of subjects, allowing for a deeper messages are brought to life and fit with our
imagery brought to life, audio that enhances their understanding. audience’s expectations and desires.
experience and interactive assets that will convey • Use of video (both curated and original
your key strategic message in a highly Wanderlust content). The campaign will have significant promotion
effective manner. • As well as visual appeal, we can include sound across Wanderlust’s organic channels, as well
within the articles, providing as paid-for social media campaigns to enhance
a sensual experience that is unrivalled. engagement.
• Infographics, illustrations and interactive
elements (such as maps, charts and other images) A full end-of-campaign report will be provided.
are available to fully engross our audience into
finding out about your destination on another
level.
• There is an engaging solution to every message
and story that you want to be told.
CAMPAIGN
OPTIONS
PROMOTIONAL FEATURE
of lacy gargonia wafting in the
Another world
current, Shark Airport lures (clockwise from left)
whitetips by the hundred, and A rice terrace in Banaue;
the Deslan Wreck is home to vast the Cabayugan flows
through caves; reef
schools of predators, from great manta and diver in
barracuda to tiger sharks. Tubbataha; corals
in Tubbataha
NOTES FROM
UNDERGROUND
Print
It’s not just underwater where
you’ll find a hidden world.
Through the jagged karst
mountains of the UNESCO-
listed Puerto Princesa
Subterranean River NP, on the
west coast of Palawan, flow the
tail-waters of the Cabayugan.
As it tumbles through craggy
mountain caves and into the
Philippine Sea at Sabang, it
makes up one of the planet’s
largest underground rivers.
Boats enter the cave’s karst
maw lit only by shafts of natural
light and the swinging torch
beams of the boatman. It’s like
drifting into another realm.
The Entire endemic species dwell
Philippines’
down here, although visitors may regret returning to Sabang via nearby Ugong Rock, where with old-style bale (houses) and
only travel part of the river’s eight a five kilometre hike. This forest rope-assisted climbs explore its alang (granaries); Hungduan is
kilometre length, after which it route is soundtracked by the karst caves and a zipline offers famed for the spider’s-web-like
narrows too much for the wide rustle and thump of long-tailed bird’s-eye views over the appearance of its paddies,
outriggers of the bangka boats. macaques swinging from tree spinach-green forest. particularly those around
It’s time enough, however, to spy to tree. The park is even home to Bacung; and the main village
great cathedrals of crystalline a distant relation of the Komodo STEP BACK IN TIME of Bangaan is known for its
rock, bats roosting overhead, dragon, although this two-metre- They say good things come to old-school Ifugao hospitality.
and long stalactites dangling long lizard is far shyer than its those who wait. The UNESCO- For the best views, visit during
most adventurous UNESCO wonders like overgrown incisors.
Once the boat deposits you
swaggering Indonesian cousin
and rarely seen. Even more
listed rice terraces of Banaue,
which contour the Cordillera
the lively harvest season, with
June and December alive with
back on the beach, you won’t adventure is found at the Mountains of Luzon’s Ifugao festivities for those trekking the
T
province, are the result villages and paddies around the
he Philippines isn’t UNESCO-listed Tubbataha boats are allowed to make the of 2,000 years of patient famously picturesque Batad
just beaches. There Reefs Natural Park is that rare long journey (10–12 hours) from cultivation. They’re a hiker’s area. Here, two-day trails see
are around 7,640 exception: a densely packed Puerto Princesa. When you arrive dream. From afar it looks as visitors overnighting in
islands, and beyond underwater eco-system that’s it can feel like you’re the only though huge green thumb prints community stays for a closer
their shores lie thriving. Pure isolation is the ones left in the world as you bob were simply pressed into the look at local life. Finish with
great adventures: landscapes secret to its success. For alone on the Sulu Sea, your only land. Walk its trails up close, a side trek in the peaks of the
sculpted over thousands of centuries Tubbataha’s waters company the rap of the waves, however, and a different story Cordillera (2,702m Mount
years, jungles veined with caves were unreachable by local and the odd whale shark or turtle emerges as you realise each Amuyao is a worthy challenge)
and seas alive with coral. Many fishermen and left to flourish. drifting too close to the surface. terrace has been carved by followed by a few restorative
have even been recognised as Now, thanks to the continued The park is divided into three hand, representing generations hours in the hot springs of
UNESCO World Heritage sites protection of the park, over sections, with week-long trips of fascinating work. Bogyah. A perfect finale not just
and those willing to explore will 360 coral species can be typically focused on the dramatic The terraces are spread across to one of the great hiking
uncover some of the wildest spotted here, accompanied walls and drop-offs of its two five clusters, with some rising experiences in the Philippines
travel experiences on the planet. by 700 fish species, turtles, main atolls (North and South). above 1,000m in parts. Each but to your whole trip through
sharks and mantas. Dive the Malayan Wall to see area is unique, and within them this unforgettable country.
DISCOVER A Just reaching Tubbataha is schools of hammerheads plunge exist entire communities with
DIVER’S PARADISE an adventure in itself. Permits the deep and moray eels patrol their own culture and traditions.
Shutterstock; DOT
While many of the world’s coral must be booked far in advance, the reef rock. Seafan Alley The central Mayoyao terraces,
hotspots struggle, Palawan’s as only a handful of liveaboard reveals a mesmeric garden for example, are interspersed
70 wanderlust.co.uk March/April 2021 For more information, visit: itsmorefuninthephilippines.co.uk wanderlust.co.uk March/April 2021 71
Supplements Display advertising Advertorials
COMPETITION
by CEWE found that 56% of
people feel happy when looking
through past photos.
3 highest
A gift of the
quality
Not only is a CEWE PHOTOBOOK
a thoughtful gift, but you can
2 Make it personal
When we travel, we often
create deep and meaningful
also be sure that every part
of the book – from the thickness
of the paper to the beautiful
relationships with the places cover – is of the highest quality.
we visit, the people we meet Choose from nine sizes and
and the person we share the countless layouts with ‘layflat’
trip with. It makes sense binding, and take your pick
to match that meaningful from six paper types. Gloss
experience with a really photographic paper is great
personal gift. The beauty of for adding depth to your snaps
a CEWE PHOTOBOOK is that and bringing out vibrant
while they are very easy colours while matte paper
to design, the creative leaves you with a crisp high-
opportunities are almost endless. resolution finish. As for the
It’s easy to fill your cover, CEWE offers a choice
CEWE PHOTOBOOK with of five finishes, including
personal touches. For example, hardback, leather and linen. CEWE PHOTOBOOK look has delivered more than
you can add captions to the It’s not just the quality of your beautiful, it is kind to the 50 million copies of the
photos to enhance the shared CEWE PHOTOBOOK that CEWE environment and will be as CEWE PHOTOBOOK all over
memories. From dates and cares about, but also the impact long-lasting as those travel the world. The company has
locations to funny anecdotes, that it has on the planet. memories themselves. been awarded ‘Best Photo
a few words will ensure you Environmental conservation Print Service Worldwide’
will never forget those is at the heart of CEWE and all About CEWE by the Technical Image Press
adventures. You can emboss of the materials are selected CEWE is passionate about Association – not only once,
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a video or two to your neutral with a net zero carbon When you trust the experts at of your photos and mementos
CEWE PHOTOBOOK. Simply footprint. CEWE also offsets all CEWE with your images, they will be printed using a carbon-
insert a QR code, scan CO2 emissions produced by the will bring them to life. neutral process. To find out
WIN! AVOUCHER
it with your phone and watch manufacturing of their CEWE is Europe’s premier more about CEWE, visit:
the page burst into life. products. So not only will your photo-printing service, and cewe-photoworld.com
CEWE PHOTOBOOK How to enter
For your chance to win
a £100 CEWE PHOTOBOOK
voucher, simply answer the
question below:
A
What year was CEWE
fter a year that
no-one could
have expected,
to dig out those old memory
sticks and get creative with
printing out your photos.
1ofGivememories
the gift
2020 will always be
by giving them the wonderful
gift of travel memories.
Maybe you’ll decide to create a
founded in?
a) 2009
b) 1978
there’s never That’s why CEWE is offering remembered as the year the CEWE PHOTOBOOK for them with c) 1961
been a better one lucky winner the chance to world stopped travelling. But photos from ten years ago or just
time to reflect on our past win a £100 CEWE PHOTOBOOK it’s also been a time where from your most recent adventure? To enter and for full terms and
conditions and data policies, go to
trips. Having a look through voucher. And with Christmas we’ve had the chance to slow Perhaps you’ll focus on one wanderlust.co.uk/competitions.
your old travel snaps is just around the corner, why not down and really look back at particularly memorable trip Closing date: 9 December 2020
a fantastic way to do this. use it as a chance to create our past travel memories. While or put together a collage from a
Not only is it a great form of a photo book for the travel you may not be able to whisk whole life of travelling? However
armchair travel, but with many enthusiast in your life? Here the traveller in your life away you decide to design your photo
of us now having more time are just three reasons why on a trip of a lifetime this book, one thing’s for sure: you’re
on our hands than usual, it’s a CEWE PHOTOBOOK makes Christmas, you can still bound to put a smile on
CEWE
also the perfect opportunity such a meaningful gift… brighten up their year someone’s face. A recent survey
80 wanderlust.co.uk December 2020 To enter the competition, visit wanderlust.co.uk/competitions
Books Sponsorship Competitions
PLUS Special creatives (roll folds, Angel Folds, bound ins) and magazine insertsCAMPAIGN
OPTIONS
Events
Bespoke reader events Sponsorship Content delivery Giveaways
(virtual and physical)CASE STUDIES
Tourist Boards
Wanderlust delivered a multi-platform A dynamic multi-channel campaign that A bespoke online supplement campaign
campaign, including a bespoke profiling incorporated two TV documentaries, TV adverts combined with online content resulting in
quiz, content hub and A5 supplement for partners, event sponsorship, a supplement increased awareness of Taiwan’s unique
showcasing the adventure and wildlife and online content to increase consideration tourism offering across themes of food,
offering of Belize. The campaign exceeded for both regions as a main Australian holiday outdoors and culture. The campaign over-
expectations by 212% destination. The campaign over-delivered by delivered on all KPIs.
67%, with a 14% increase in visitors to SA and NT.CASE STUDIES
Lifestyle
Wanderlust delivered a multi-platform A competition and a unique content hub,
campaign – including video – to align the showcasing the origins of the brand across
CEWE photobook brand with travel. The the Spice Route while incorporating recipes
partnership with CEWE has led to increased for unique cocktails. The campaign delivered
brand awareness with video campaigns over 40,000 engagements.
exceeding engagement targets by 450%.CASE STUDIES
Tour Operators
Wanderlust created a campaign to change
perception of the Flight Centre brand,
emphasising their expertise in tailor-made
holidays across a range of destinations.
The campaign incorporated print, digital
and video elements to achieve increased
awareness and bookings for Flight Centre.Click here to view an issue
CONTACT Adam Lloyds
Partnerships Director
adam.lloyds@wanderlust.co.uk
+44 (0)7725 485376
Simon Bryson
Senior Creative Partnerships Manager
simon.bryson@wanderlust.co.uk
+44 (0)7412 159159
Lucy Bairstow
Creative Partnerships Manager
lucy.bairstow@wanderlust.co.uk
+44 (0)7508 115095
Wanderlust Travel Media
Capital House
25 Chapel Street
London
NW1 5DH
Tel: +44 (0)20 3771 7190
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